11 Strategi Promosi Digital Paling Efektif di 2024 - ToffeeDev
11 Strategi Promosi Digital Paling Efektif · 1. Search Engine Optimization · 2. Content Marketing · 3. Social Media Marketing · 4. Email Marketing · 5. Influencer ...
copywriting
Tentu saja, pembuatan berbagai strategi digital marketing di atas tidak akan berhasil tanpa copywriting. Teknik <anchor>copywriting</anchor> adalah cara penulisan rangkaian kata dan kalimat yang menggugah dan mendorong orang agar lebih tertarik membeli, mengenal, hingga menggunakan produk atau jasa yang ditawarkan.
Apa Itu Copywriting? Mengapa Penting Saat Ini? - ToffeeDev | Amplify Your Online Impact
Apa Itu Copywriting? Mengapa Penting Saat Ini? - ToffeeDev \| Amplify Your Online Impact

[![Logo ToffeeDev](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202048%20409'%3E%3C/svg%3E)](https://toffeedev.com)

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- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

##### [Advertising](https://toffeedev.com/services/advertising/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

##### [Social Media](https://toffeedev.com/services/social-media/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

##### [Others](https://toffeedev.com/services/others/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

Humberger Toggle Menu

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [About us](https://toffeedev.com/about-us/)
  - [Career](https://toffeedev.com/career/)
  - [Event](https://toffeedev.com/event/)
- [Blog](https://toffeedev.com/blog/)
- [Resources](https://toffeedev.com/resources/)
  - [Ebook](https://toffeedev.com/resources/page-report/)
  - [Process](https://toffeedev.com/resources/process/)
    - [Seo Framework](https://toffeedev.com/resources/process/seo-framework/)
    - [Website Framework](https://toffeedev.com/resources/process/website-framework/)
    - [Ads Framework](https://toffeedev.com/resources/process/ads-framework/)
    - [Content Framework](https://toffeedev.com/resources/process/content-framework/)
- [Portfolio](https://toffeedev.com/portfolio/)
- [Contact Us](https://toffeedev.com/contact-us/)

Close

- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

##### [Advertising](https://toffeedev.com/services/advertising/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

##### [Social Media](https://toffeedev.com/services/social-media/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

##### [Others](https://toffeedev.com/services/others/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

Humberger Toggle Menu

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [About us](https://toffeedev.com/about-us/)
  - [Career](https://toffeedev.com/career/)
  - [Event](https://toffeedev.com/event/)
- [Blog](https://toffeedev.com/blog/)
- [Resources](https://toffeedev.com/resources/)
  - [Ebook](https://toffeedev.com/resources/page-report/)
  - [Process](https://toffeedev.com/resources/process/)
    - [Seo Framework](https://toffeedev.com/resources/process/seo-framework/)
    - [Website Framework](https://toffeedev.com/resources/process/website-framework/)
    - [Ads Framework](https://toffeedev.com/resources/process/ads-framework/)
    - [Content Framework](https://toffeedev.com/resources/process/content-framework/)
- [Portfolio](https://toffeedev.com/portfolio/)
- [Contact Us](https://toffeedev.com/contact-us/)

Menu Close

- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

##### [Advertising](https://toffeedev.com/services/advertising/)

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[Home](https://toffeedev.com/) » [Digital Marketing](https://toffeedev.com/blog/category/digital-marketing/) » Apa Itu Copywriting? Mengapa Penting Saat Ini?

# Apa Itu Copywriting? Mengapa Penting Saat Ini?

- [Digital Marketing](https://toffeedev.com/blog/category/digital-marketing/)

- [Farhan Agassi](https://toffeedev.com/blog/author/farhan/)
- Maret 4, 2020

![Apa itu Copywriting](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202048%201243'%3E%3C/svg%3E)

Berkembangnya zaman pada saat ini membuat banyak sektor industri yang berubah. Mereka memutuskan untuk memasukkan unsur teknologi ke dalam _workflow_ yang ada agar membawa kemudahan. Tidak hanya dalam industri saja, berbagai macam profesi baru pun muncul seiring berkembangnya teknologi. Namun di tengah terpaan perkembangan tersebut, sebenarnya ada pekerjaan yang tetap bertahan dan rasanya sulit untuk digantikan oleh mesin. Apa saja pekerjaan tersebut? Salah satunya adalah copywriting. Namun sebenarnya apa itu copywriting? Kenapa dengan perkembangan zaman, pekerjaan ini tetap relevan dan tidak lekang dimakan zaman? Simak penjelasan di bawah ini.

Daftar Isi

Toggle

- [Apa itu Copywriting?](#Apa_itu_Copywriting "Apa itu Copywriting?")
  - [Jenis Copywriting](#Jenis_Copywriting "Jenis Copywriting ")

## **Apa itu Copywriting?**

Pertanyaan ini sering muncul di tengah-tengah masyarakat, khususnya yang belum mengenal dunia kreatif. Padahal kiprah copywriter – sebutan untuk profesi yang melakukan copywriting – sudah berjalan sangat lama. Apalagi ketika industri agensi periklanan di Indonesia mulai berkembang. Di sanalah peran copywriting paling dibutuhkan.

Ya, copywriting memang sangat lazim digunakan dalam industri periklanan. Namun sebelum masuk lebih jauh ke dalam peran hal ini, sebenarnya perlu dijelaskan terlebih dahulu pengertian harafiah dari copywriting.

**Baca Juga: [4 Teknik Copywriting Untuk Materi Promosi Anda](https://toffeedev.com/blog/digital-marketing/4-teknik-copywriting-untuk-materi-promosi-anda/)**

Copy adalah sebutan untuk hasil tulisan yang dibuat oleh _copywriter_. Jadi copywriting adalah cara penulisan copywriting. Sebenarnya apa yang ditulis dalam copywriting? Tentu saja tulisan-tulisan atau rangkaian kata yang bisa menggugah atau mempersuasi orang untuk membeli, menggunakan, hingga mengenal lebih jauh tentang produk atau jasa yang dijual. Jadi, ketika copywriting itu dilempar ke masyarakat, ada sebagian orang-orang yang tertarik terhadap produk atau jasa yang dijual setelah membacanya. Dengan kondisi inilah, copywriting menjadi bagian penting dalam industri periklanan.

### **Jenis Copywriting**

Dalam perjalanannya, copywriting mengalami pertambahan jenis. Dari yang awalnya hanya digunakan untuk membuat _tagline_, slogan, dan materi promosi bentuk konvensional lainnya, sekarang sudah lebih banyak lagi jenis copywriting yang muncul. Ini semua terjadi berkat perkembangan teknologi yang ada. Beberapa jenis copywriting ada:

- Landing page
- AdWords
- Facebook Ads
- YouTube Ads
- Iklan TV dan radio
- Konten _website_
- Konten media sosial (caption, copy dalam gambar media sosial, dan lainnya)
- Konten email marketing
- _Press release_

Dari penjelasan di atas sebenarnya bisa ditarik satu kesimpulan: inilah yang membedakan copywriting dengan profesi atau pekerjaan lainnya. Ketika diterpa perkembangan zaman sekaligus teknologi, banyak pekerjaan yang berubah. Ada yang malah hilang karena sudah tidak dibutuhkan lagi. Namun tidak dengan copywriting. Teknik penulisan yang berbeda serta bisa berjalan bersamaan dengan perkembangan teknologi yang ada akhirnya menjadikan copywriting terus hidup hingga saat ini.

Jadi bagi yang tertarik untuk masuk ke industri kreatif dan ingin menjadi seorang _copywriter_, tidak perlu takut dengan perkembangan teknologi. Pekerjaan ini masih akan tetap relevan sampai ada penggantinya yang berupa mesin. Itupun pasti sangat sulit untuk dibuat oleh industri teknologi. Namun jangan lupa juga untuk menaikkan level skill diri sendiri jika memang ingin masuk ke ranah pekerjaan ini. Tingkatkan kemampuan Anda dalam merangkai kata yang enak dibaca dan mampu mempersuasi orang. Selain itu, jangan lupa juga belajar di dalam industri ini. Perlu diingat bahwa semua orang yang sudah jago dalam copywriting itu mengawali dari bawah. Tidak semuanya langsung jago.

Itulah penjelasan tentang apa itu copywriting beserta jenis-jenisnya. Jangan lupa untuk memberikan komentar dan _share_ artikel ini di media sosial Anda. Semoga informasi ini menambah wawasan Anda.

Share this post :

[![Picture of Farhan Agassi](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E)](https://toffeedev.com/blog/author/farhan/)

[**Farhan Agassi**](https://toffeedev.com/blog/author/farhan/)

Sebagai Senior Content Writer, Farhan telah memiliki pengalaman lebih dari 4 tahun dalam membuat konten untuk website. Konten yang ditulis oleh Farhan tidak hanya mudah dibaca dan dipahami, tetapi juga ditulis mengikuti kaidah SEO yang berlaku. Farhan juga turun tangan dalam optimasi konten untuk mencapai performa SEO yang lebih baik.

Farhan telah menguasai penulisan artikel dari berbagai industri, mulai dari Digital Marketing hingga otomotif. Farhan mahir dalam menggabungkan pengetahuan terkait industri tersebut dengan talentanya untuk menghasilkan konten yang sesuai dengan target audiens kliennya.

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