11 Strategi Promosi Digital Paling Efektif di 2024 - ToffeeDev
11 Strategi Promosi Digital Paling Efektif · 1. Search Engine Optimization · 2. Content Marketing · 3. Social Media Marketing · 4. Email Marketing · 5. Influencer ...
Email marketing
Berikutnya yang layak dioptimalkan adalah surat elektronik atau email marketing. Metode <anchor>Email marketing</anchor> sudah bertahan sangat lama di bidang pemasaran digital dan sepertinya masih akan terus bertahan di masa depan sebagai metode komunikasi yang disukai para profesional. Email akan membantu Anda menjangkau prospek dalam ruang lingkup yang lebih profesional dan memungkinkan Anda membuat pesan yang bisa dipersonalisasi. Tujuannya adalah untuk membentuk interaksi dan memicu perilaku pembelian tertentu.
10 Keunggulan Email Marketing untuk Bisnis Anda | Toffeedev
10 Keunggulan Email Marketing untuk Bisnis Anda \| Toffeedev

[![Logo ToffeeDev](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202048%20409'%3E%3C/svg%3E)](https://toffeedev.com)

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- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

##### [Advertising](https://toffeedev.com/services/advertising/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

##### [Social Media](https://toffeedev.com/services/social-media/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

##### [Others](https://toffeedev.com/services/others/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

Humberger Toggle Menu

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [About us](https://toffeedev.com/about-us/)
  - [Career](https://toffeedev.com/career/)
  - [Event](https://toffeedev.com/event/)
- [Blog](https://toffeedev.com/blog/)
- [Resources](https://toffeedev.com/resources/)
  - [Ebook](https://toffeedev.com/resources/page-report/)
  - [Process](https://toffeedev.com/resources/process/)
    - [Seo Framework](https://toffeedev.com/resources/process/seo-framework/)
    - [Website Framework](https://toffeedev.com/resources/process/website-framework/)
    - [Ads Framework](https://toffeedev.com/resources/process/ads-framework/)
    - [Content Framework](https://toffeedev.com/resources/process/content-framework/)
- [Portfolio](https://toffeedev.com/portfolio/)
- [Contact Us](https://toffeedev.com/contact-us/)

Close

- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

##### [Advertising](https://toffeedev.com/services/advertising/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

- [Consultation](https://toffeedev.com/services/advertising/ads-service-consultation/)
- [Jasa Google Ads](https://toffeedev.com/services/advertising/jasa-google-ads/)
  - [SEM](https://toffeedev.com/services/advertising/jasa-google-ads/sem/)
  - [Youtube Ads](https://toffeedev.com/services/advertising/jasa-google-ads/youtube-ads/)
- [Meta Ads](https://toffeedev.com/services/advertising/meta-ads/)
  - [Instagram Ads](https://toffeedev.com/services/advertising/instagram-ads/)
  - [Facebook Ads](https://toffeedev.com/services/advertising/facebook-ads/)
- [Tiktok Ads](https://toffeedev.com/services/advertising/tiktok-ads/)
- [Yandex Ads](https://toffeedev.com/services/advertising/yandex-ads/)
- [Programatic Ads](https://toffeedev.com/services/advertising/programatic-ads/)
- [Lead Generation](https://toffeedev.com/services/advertising/lead-generation/)

##### [Social Media](https://toffeedev.com/services/social-media/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

- [Management](https://toffeedev.com/services/social-media/management/)
- [Design](https://toffeedev.com/services/social-media/design/)
- [Live Management](https://toffeedev.com/services/social-media/live-management/)
- [Influencer](https://toffeedev.com/services/social-media/influencer/)

##### [Others](https://toffeedev.com/services/others/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

Humberger Toggle Menu

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [Beauty Clinic Booster](https://toffeedev.com/services/others/jasa-digital-marketing-klinik-kecantikan/)
- [Market Intelligence Indonesia](https://toffeedev.com/market-intelligence/)
- [infiniLEADS](https://toffeedev.com/services/others/crm-tools/)

- [About us](https://toffeedev.com/about-us/)
  - [Career](https://toffeedev.com/career/)
  - [Event](https://toffeedev.com/event/)
- [Blog](https://toffeedev.com/blog/)
- [Resources](https://toffeedev.com/resources/)
  - [Ebook](https://toffeedev.com/resources/page-report/)
  - [Process](https://toffeedev.com/resources/process/)
    - [Seo Framework](https://toffeedev.com/resources/process/seo-framework/)
    - [Website Framework](https://toffeedev.com/resources/process/website-framework/)
    - [Ads Framework](https://toffeedev.com/resources/process/ads-framework/)
    - [Content Framework](https://toffeedev.com/resources/process/content-framework/)
- [Portfolio](https://toffeedev.com/portfolio/)
- [Contact Us](https://toffeedev.com/contact-us/)

Menu Close

- [Our Services](https://toffeedev.com/services/)
















##### [Website](https://toffeedev.com/services/website/)











- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

- [Company](https://toffeedev.com/services/website/company-profile/)
  - [Perusahaan TBK](https://toffeedev.com/services/website/perusahaan-tbk/)
  - [B2B Company](https://toffeedev.com/services/website/b2b-company/)
- [Ecommerce](https://toffeedev.com/services/website/e-commerce/)
  - [Brand](https://toffeedev.com/services/website/brand/)
  - [Retail](https://toffeedev.com/services/website/retail/)
- [Sales Funnel](https://toffeedev.com/services/website/sales-funnel/)
  - [For Ads](https://toffeedev.com/services/website/for-ads/)
  - [Events](https://toffeedev.com/services/website/events/)
  - [Microsite](https://toffeedev.com/services/website/microsite/)
- [Custom Web Development](https://toffeedev.com/services/website/custom-web-development/)
- [Website Maintenance](https://toffeedev.com/services/website/website-maintenance/)
- [Domain Hosting](https://toffeedev.com/services/website/domain-hosting/)
- [Website Consultant](https://toffeedev.com/services/website/konsultan-website/)

##### [Graphic Design](https://toffeedev.com/services/graphic-design/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

- [Brand Design](https://toffeedev.com/services/graphic-design/brand-design/)
- [Logo & Stationary](https://toffeedev.com/services/graphic-design/logo-stationary/)
- [Company Profile Book](https://toffeedev.com/services/graphic-design/company-profile-book/)
- [Social Media Design](https://toffeedev.com/services/graphic-design/social-media-design/)
- [Banner Ads Design](https://toffeedev.com/services/graphic-design/banner-ads-design/)
- [Brochure / Flyer](https://toffeedev.com/services/graphic-design/brochure-and-flyer-design/)
- [Calendar](https://toffeedev.com/services/graphic-design/calendar/)

##### [SEO](https://toffeedev.com/services/seo/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
- [CRO (Conversion Rate Optimization)](https://toffeedev.com/services/seo/cro-conversion-rate-optimization/)

- [Site Audit](https://toffeedev.com/services/seo/site-audit/)
- [For Company](https://toffeedev.com/services/seo/jasa-seo-perusahaan/)
- [For Ecommerce](https://toffeedev.com/services/seo/jasa-seo-ecommerce/)
- [Consultation](https://toffeedev.com/services/seo/seo-consultant/)
- [Retainer Services](https://toffeedev.com/services/seo/jasa-seo-bulanan/)
- [Content Creation](https://toffeedev.com/services/seo/content-creation/)
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[Home](https://toffeedev.com/) » [Digital Marketing](https://toffeedev.com/blog/category/digital-marketing/) » 10 Keunggulan Email Marketing untuk Bisnis

# 10 Keunggulan Email Marketing untuk Bisnis

- [Digital Marketing](https://toffeedev.com/blog/category/digital-marketing/)

- [Nana Damayanti](https://toffeedev.com/blog/author/nana/)
- Juni 12, 2021

![keunggulan email marketing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20616%20400'%3E%3C/svg%3E)

Banyak pemilik bisnis yang masih belum mengetahui apa saja keunggulan _email marketing_. Dalam melakukan pemasaran _online_, ada banyak strategi yang dapat digunakan dan salah satu strategi pemasaran tersebut adalah _email marketing_. Lalu, apa itu _email marketing_?

_Email marketing_ merupakan strategi pemasaran yang memanfaatkan email untuk mengirimkan promosi atau tujuan pemasaran lainnya langsung kepada _email_ _customer_. Strategi pemasaran _online_ ini sangat direkomendasikan apabila Anda ingin mengembangkan bisnis di dunia digital. Mengapa demikian? Simak 10 keunggulan dari strategi pemasaran _email marketing_ melalui artikel berikut ini.

Daftar Isi

Toggle

- [Keunggulan Email Marketing](#Keunggulan_Email_Marketing "Keunggulan Email Marketing")
  - [1\. Mudah Digunakan](#1_Mudah_Digunakan "1. Mudah Digunakan")
  - [2\. Biaya yang Dikeluarkan Tidak Besar](#2_Biaya_yang_Dikeluarkan_Tidak_Besar "2. Biaya yang Dikeluarkan Tidak Besar")
  - [3\. Dampaknya Dapat Langsung Dirasakan](#3_Dampaknya_Dapat_Langsung_Dirasakan "3. Dampaknya Dapat Langsung Dirasakan")
  - [4\. Dapat Menjangkau Calon Pelanggan Dari Manapun](#4_Dapat_Menjangkau_Calon_Pelanggan_Dari_Manapun "4. Dapat Menjangkau Calon Pelanggan Dari Manapun")
  - [5\. Mudah untuk Menargetkan Penerima Email Marketing](#5_Mudah_untuk_Menargetkan_Penerima_Email_Marketing "5. Mudah untuk Menargetkan Penerima Email Marketing")
  - [6\. Keuntungan yang Didapat Meningkat](#6_Keuntungan_yang_Didapat_Meningkat "6. Keuntungan yang Didapat Meningkat")
  - [7\. Proses dan Hasil Mudah Diukur](#7_Proses_dan_Hasil_Mudah_Diukur "7. Proses dan Hasil Mudah Diukur")
  - [8\. ROI yang Tinggi](#8_ROI_yang_Tinggi "8. ROI yang Tinggi")
  - [9\. Menjaga Komunikasi dengan Customer](#9_Menjaga_Komunikasi_dengan_Customer "9. Menjaga Komunikasi dengan Customer")
  - [10\. Memberikan Efek Domino](#10_Memberikan_Efek_Domino "10. Memberikan Efek Domino")
- [Kekurangan Email Marketing](#Kekurangan_Email_Marketing "Kekurangan Email Marketing ")
- [Susun Strategi Email Marketing yang Tepat Bersama ToffeeDev](#Susun_Strategi_Email_Marketing_yang_Tepat_Bersama_ToffeeDev "Susun Strategi Email Marketing yang Tepat Bersama ToffeeDev")

## Keunggulan Email Marketing

ToffeeDev telah mengumpulkan setidaknya 10 alasan mengapa Anda perlu menggunakan _email marketing_ untuk mengembangkan bisnis di dunia digital, yaitu:

### 1\. Mudah Digunakan

Dibandingkan _platform_ pemasaran _online_ lainnya, email merupakan sarana pemasaran _online_ yang paling mudah digunakan. Sebagai pemilik bisnis, tentu saja Anda sudah memiliki email, bukan? Tidak hanya memiliki email saja, namun Anda juga pastinya aktif dalam menggunakan email untuk mengirim pesan terkait urusan bisnis.

Dalam membuat _email marketing_, hal yang Anda butuhkan adalah isi pesan yang unik, kreatif, dan mampu menarik penerima yang dituju untuk melakukan sesuatu seperti mengunjungi _website_ perusahaan atau bahkan melakukan kegiatan transaksional. Kami memiliki sedikit tips yang dapat Anda gunakan dalam membuat _email marketing_ berikut ini:

- Buat kalimat pembuka email yang mampu menarik emosi _customer_
- Berikan nama panggilan untuk membangun hubungan yang lebih personal dengan _customer_
- Sertakan gambar atau video untuk agar email tidak terlihat membosankan
- Tambahkan informasi mengenai data diri perusahaan Anda mulai dari alamat, nomor telepon, media sosial, hingga _website_(bila ada)
- Akhiri email dengan [kalimat CTA](https://toffeedev.com/blog/digital-marketing/cta-adalah/) ( _Call-to-Action_) yang dapat mengarahkan _customer_ untuk melakukan tindakan sesuai dengan tujuan _email marketing_ Anda

### 2\. Biaya yang Dikeluarkan Tidak Besar

Penggunaan strategi pemasaran _email marketing_ tidak hanya mudah, tapi juga mempunyai keunggulan dari segi biaya. Anda bahkan dapat memulai strategi pemasaran ini tanpa biaya sekalipun. Namun, untuk hasil strategi yang lebih efektif, seiring berjalannya waktu tentu saja Anda harus membuat perkembangan terhadap strategi _email marketing_ ini. Meskipun demikian, biaya yang dikeluarkan akan tetap jauh lebih rendah dan hasil yang didapatkan bisa membawa keuntungan bagi bisnis Anda.

Ba **ca Juga: [Inilah Berbagai Manfaat Email Marketing bagi Bisnis Anda](https://toffeedev.com/blog/digital-marketing/manfaat-email-marketing/)**

### 3\. Dampaknya Dapat Langsung Dirasakan

_Email marketing_ merupakan salah satu strategi pemasaran yang dapat membangun hubungan antara pemilik bisnis dengan _customer_. Hal ini memberikan keunggulan tersendiri untuk strategi pemasaran _online_ ini karena Anda akan merasakan dampaknya secara langsung dibandingkan pemasaran _online_ dengan menggunakan media sosial. Apalagi jika email yang Anda kirimkan berisi promosi dan didukung dengan isi pesan yang menciptakan kebutuhan serta rasa urgensi dari _customer_  Bukan tidak mungkin, Anda akan merasakan dampaknya dalam waktu 24 jam setelah _email marketing_ dikirimkan kepada _customer_.

### 4\. Dapat Menjangkau Calon Pelanggan Dari Manapun

Di zaman yang serba _online_ ini memberikan keuntungan dan peluang yang besar bagi para pemilik bisnis. Anda tentu memahami pola kerja internet yang dapat menghubungkan orang dari jarak yang paling jauh atau bahkan di belahan bumi yang lain sekalipun. Oleh karena itu, peluang ini dapat Anda gunakan dengan mengirimkan _email marketing_ kepada _customer_ atau calon pelanggan di manapun mereka berada. [![Jasa SEO](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20348'%3E%3C/svg%3E)](https://toffeedev.com/services/seo/seo-consultant/)

### 5\. Mudah untuk Menargetkan Penerima Email Marketing

Apabila pada poin sebelumnya kita membahas _customer_ secara umum dan dari wilayah manapun, maka di poin ini, Anda akan mengetahui bahwa _email marketing_ juga dapat digunakan untuk menargetkan pasar tertentu sesuai dengan kebutuhan bisnis. Seperti misalkan, Anda memiliki produk bisnis kecantikan. Maka Anda dapat menargetkan penerima _email marketing_ kepada para pemilik salon atau _Make Up Artist_ untuk membeli produk kecantikan tersebut.

**Baca Juga: [Kenali Keunggulan Email Marketing untuk Bisnis Anda](https://toffeedev.com/blog/digital-marketing/keunggulan-email-marketing/)**

### 6\. Keuntungan yang Didapat Meningkat

Salah satu keunggulan yang sudah pasti akan Anda rasakan adalah keuntungan bisnis yang meningkat. _Email marketing_ merupakan strategi pemasaran _online_ yang dapat mendorong _customer_ untuk membeli sebuah produk atau jasa secara impulsif. Hal ini dikarenakan adanya rasa urgensi yang terbentuk ketika mereka melihat penawaran yang Anda kirimkan melalui _email marketing_.

### 7\. Proses dan Hasil Mudah Diukur

Dalam melakukan pemasaran _online_, termasuk _email marketing_, seluruh proses serta pencapaian yang Anda lakukan dapat dianalisa dan juga diukur dengan beberapa _tools_ tertentu. Dengan adanya pengukuran tersebut, Anda dapat melakukan _review_ serta evaluasi yang dapat berguna untuk rancangan strategi bisnis ke depannya.

**Baca Juga: [Berbagai Jenis Email Marketing yang Bisa Membantu Bisnis Anda](https://toffeedev.com/blog/digital-marketing/macam-macam-email-marketing/)**

### 8\. ROI yang Tinggi

[ROI](https://toffeedev.com/blog/digital-marketing/apa-itu-roi/) atau _Return on Investment_ yang didapat dari _email marketing_ relatif tinggi. Jika Anda sudah memahami keunggulan dari poin nomor 1 hingga 7, maka bisa dilihat dari biaya yang dibutuhkan hingga keuntungan yang didapat menjadikan _email marketing_ sebagai bentuk investasi _digital_ yang tinggi. Jika Anda belum memulai strategi _email marketing_ ini, mungkin sekarang saatnya untuk mulai mengembangkan bisnis di dunia digital dengan menggunakan strategi pemasaran _email marketing_.

### 9\. Menjaga Komunikasi dengan Customer

Dikarenakan _email marketing_ merupakan strategi pemasaran _online_ yang bersifat personal, maka tentu saja Anda dapat menjaga komunikasi dengan _customer_ berkat _email marketing_. Dengan adanya _email marketing_, _customer_ dapat mengetahui informasi terbaru dari produk atau jasa yang Anda tawarkan. Secara tidak langsung, _email marketing_ juga menciptakan _branding_ sehingga _customer_ akan terus membeli produk atau bahkan mengingat nama _brand_ Anda.

### 10\. Memberikan Efek Domino

_Email marketing_ dapat memberikan efek domino dalam bisnis Anda. Bagaimana bisa terjadi efek domino? Sebagai contoh, ketika mengirimkan _email marketing_, seluruh data perusahaan Anda seperti _website_ akan dicantumkan dalam _email_ tersebut. Dari data tersebut, _customer_ akan penasaran dengan informasi perusahaan Anda sehingga mereka akan mengunjungi _website_ yang tercantum dalam _email_ tersebut.

Dari kunjungan tersebut, _traffic website_ akan meningkat sehingga _score_ _website_ perusahaan Anda di SERP akan semakin besar. Dengan demikian, peluang untuk _website_ muncul di halaman pertama mesin pencari akan semakin besar dan pada akhirnya muncul _customer_ baru yang tertarik untuk membeli produk atau menggunakan jasa Anda.

## Kekurangan Email Marketing

Setiap strategi pemasaran _online_ pasti memiliki kelebihan dan kekurangan masing-masing. Hal tersebut tentu saja juga berlaku bagi _email marketing_. Berikut ini, ada beberapa kekurangan dari _email marketing_ yang perlu Anda ketahui, yaitu:

- _Email marketing_ yang Anda kirimkan bisa tersangkut di folder _spam_ _customer_
- Terkadang ada _time-delay_ yang terjadi sehingga Anda perlu memperhitungkan waktu terbaik untuk mengirimkan _email marketing_
- Tidak semua _customer_ memiliki _email marketing_, namun Anda dapat mengakalinya dengan mengirimkan _broadcast message_ melalui aplikasi _chat_ _online_ seperti WhatsApp, Telegram, dan Messenger

## Susun Strategi Email Marketing yang Tepat Bersama ToffeeDev

Setelah mengetahui kelebihan dan kekurangan _email marketing_ untuk bisnis, kini saatnya untuk Anda menyusun strategi _email marketing_ yang tepat. Dengan demikian, bisnis Anda akan terus berkembang di dunia digital dan memberikan keuntungan yang tinggi tentunya. Untuk itu, ToffeeDev sebagai [_Digital Marketing Agency_](https://toffeedev.com/) siap membantu dalam menyusun strategi _email marketing_ yang tepat untuk bisnis Anda. Hubungi kami sekarang juga untuk membuat janji konsultasi bersama dengan tim profesional ToffeeDev.

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[![Picture of Nana Damayanti](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E)](https://toffeedev.com/blog/author/nana/)

[**Nana Damayanti**](https://toffeedev.com/blog/author/nana/)

Sebagai Founder dan CMO di ToffeeDev, saya telah memiliki keahlian di Digital Marketing selama lebih dari 12 tahun. Saya ingin membantu bisnis dalam mendapatkan leads melalui strategi iklan digital yang sukses serta meningkatkan visibilitasnya secara online. Bagi saya, desain iklan yang menarik tidak hanya estetik, tetapi harus mampu juga meningkatkan penjualan.

Bersama ToffeeDev, saya berkomitmen untuk menghadirkan praktik terbaik di Digital Marketing, termasuk SEO dan SEM. Saya ingin menghadirkan nilai serta bertumbuh bersama bisnis yang bekerja sama dengan saya.

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