10 Strategi Content Marketing Efektif untuk Bisnis (Baru) - Belajarlagi
Content marketing adalah sebuah pendekatan pemasaran strategis yang fokus pada pembuatan dan distribusi konten yang bernilai, relevan, dan ...
Demand Metric
Content marketing sering kali lebih murah dibandingkan dengan metode pemasaran tradisional, namun dapat memberikan hasil yang lebih baik. Menurut <anchor>Demand Metric</anchor>, content marketing menghemat biaya sekitar 62% lebih murah dibandingkan pemasaran tradisional dan menghasilkan sekitar tiga kali lebih banyak leads.
Content Marketing Infographic | Demand Metric
Content Marketing Infographic \| Demand Metric

[Jump to Navigation](#main-menu)

- [Work With Us!](https://www.demandmetric.com/content/how-transition-consulting-without-quitting-your-job)
- [Contact](/content/contact-us)
- [Login](/user/login)
- [Call Now: +1 (866) 277-7275](tel:18662777275)

[![Home](https://files.demandmetric.com/sites/demandmetric.com/files/dm-logo-grad_0.png)](/ "Home")

- [Topics](https://www.demandmetric.com/resource-finder-select-topic-find-research-tools-and-expert-advice)
  - [Product Marketing & Management](https://www.demandmetric.com/content/product-development-lean-innovation-hub)
  - [Demand Generation & ABM](https://www.demandmetric.com/content/demand-generation-abm-resources-hub)
  - [Sales Enablement & Training](https://www.demandmetric.com/content/sales-enablement-sales-training-hub)
  - [Strategic Communications](https://www.demandmetric.com/content/strategic-communications-influencer-marketing-hub)
  - [View All Topics](https://www.demandmetric.com/resource-finder-select-topic-find-research-tools-and-expert-advice)
- [Playbooks](https://www.demandmetric.com/resource-explorer?sort=sort_label%3Aasc&im_field_content_types_category=286&f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286&f%255B0%255D=im_field_topic%3A286)
  - [Agency Management](https://www.demandmetric.com/content/agency-management-playbook)
  - [Agile Marketing](https://www.demandmetric.com/content/agile-marketing-playbook?f%5B0%5D=im_field_topic%3A203)
  - [Blogging for Business](https://www.demandmetric.com/content/blogging-business-playbook?f%5B0%5D=im_field_topic%3A185)
  - [Content Marketing](https://www.demandmetric.com/content/content-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A208)
  - [Crisis Communications](https://www.demandmetric.com/content/public-relations-crisis-playbook)
  - [CRM Program](https://www.demandmetric.com/content/crm-program-playbook)
  - [Customer Engagement](https://www.demandmetric.com/content/customer-engagement-plan-playbook?f%5B0%5D=im_field_tools_templates_categor%3A5)
  - [Demand Generation](https://www.demandmetric.com/content/demand-generation-program-playbook)
  - [Event Marketing & Trade Shows](https://www.demandmetric.com/content/event-marketing-plan-playbook)
  - [Lead Generation](https://www.demandmetric.com/content/lead-generation-plan-playbook)
  - [Market Research](https://www.demandmetric.com/content/market-research-playbook?f%5B0%5D=im_field_tools_templates_categor%3A167)
  - [Marketing Communications](https://www.demandmetric.com/content/marketing-communications-plan-playbook)
  - [Marketing Strategy](https://www.demandmetric.com/content/marketing-strategy-playbook?f%5B0%5D=im_field_topic%3A199)
  - [Mobile Marketing](https://www.demandmetric.com/content/mobile-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A204)
  - [Online Advertising](https://www.demandmetric.com/content/online-advertising-plan-playbook?f%5B0%5D=im_field_topic%3A205)
  - [Online Community](https://www.demandmetric.com/content/online-community-plan-playbook?f%255B0%255D=im_field_topic%3A192)
  - [Product Development](https://www.demandmetric.com/content/product-development-playbook)
  - [Product Marketing](https://www.demandmetric.com/content/product-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A187)
  - [Project Management (PMO)](https://www.demandmetric.com/content/project-management-playbook?f%5B0%5D=im_field_topic%3A186)
  - [Public Relations](https://www.demandmetric.com/content/public-relations-plan-playbook)
  - [Sales Enablement](https://www.demandmetric.com/content/sales-enablement-plan-playbook)
  - [Sales Training](https://www.demandmetric.com/content/sales-training-playbook)
  - [SEO & SEM](https://www.demandmetric.com/content/search-engine-optimization-plan-playbook?f%5B0%5D=im_field_topic%3A250)
  - [Shopper Marketing](https://www.demandmetric.com/content/shopper-marketing-playbook)
  - [Social Media Marketing](https://www.demandmetric.com/content/social-media-marketing-plan-playbook)
  - [Video Marketing](https://www.demandmetric.com/content/video-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A195)
  - [Webinar Program](https://www.demandmetric.com/content/webinar-program-playbook)
  - [Website Redesign](https://www.demandmetric.com/content/website-redesign-playbook)
- [Frameworks](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=245)
- [Templates](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2421)
  - [Most Popular Tools](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2421)
  - [Assessments](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=194&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A194)
  - [Business Cases](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=206&f%5B0%5D=im_field_topic%3A206)
  - [Calculators](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=196&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A196)
  - [Calendars](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=187)
  - [Checklists](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=189&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A189)
  - [Competitive Analysis](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=198&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A198)
  - [Job Descriptions](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=207&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A207)
  - [Dashboards](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=195&sort=score%3Adesc?f%5B0%5D=im_field_topic%3A195&f%5B0%5D=im_field_topic%3A195)
  - [Prioritization Tools](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=197&f%5B0%5D=im_field_topic%3A197)
  - [Process Diagrams](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=240)
  - [RFP Templates](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=191&f%5B0%5D=im_field_topic%3A191)
  - [ROI Calculators](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=196&f%5B0%5D=im_field_topic%3A196)
  - [Skills Assessments](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2417&sort=ds_created%3Adesc&f%5B0%5D=im_field_topic%3A225)
  - [Process Diagrams](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=240&f%5B0%5D=im_field_topic%3A240)
  - [Project Plans & Charters](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=210&f%5B0%5D=im_field_topic%3A210)
  - [Strategy Scorecards](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=193&sort=ds_created%3Adesc&f%5B0%5D=im_field_topic%3A193)
  - [Vendor Matrixes](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=242&f%5B0%5D=im_field_topic%3A242)
  - [Vendor Evaluations](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=188&f%5B0%5D=im_field_topic%3A188)

[Sign Up](/user/register)

# Content Marketing Infographic

## **Did you know that 90% of all organizations use content in their marketing efforts?**

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.

To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following "A Guide to Marketing Genius: Content Marketing" infographic below:

![Content Marketing Infographic](https://bit.ly/ZHJUfx)

## [![](webkit-fake-url://35656C6E-94DA-428D-AFCB-61B4EA72C862/image.tiff)](http://digitalmarketing.demandmetric.com)

## **A Guide to Marketing Genius:  Content Marketing** Powered by [Demand Metric](https://www.demandmetric.com)

Embed this infographic on your website:

<img src=" [https://bit.ly/ZHJUfx"](https://bit.ly/ZHJUfx") width="540" />

<h2><strong>A Guide to Marketing Genius: &nbsp;Content Marketing&nbsp;</strong></h2>

<strong>Powered by <a href=" [https://www.demandmetric.com">Demand](https://www.demandmetric.com">Demand) Metric</a> </strong>

Embed this infographic on your website:

<div>&lt;img src=&quot; [https://bit.ly/ZHJUfx&quot;](https://bit.ly/ZHJUfx&quot;) width=&quot;540&quot; /&gt;</div>

<div>&lt;strong&gt;A Guide to Marketing Genius: &amp;nbsp;Content Marketing&amp;nbsp;&lt;/strong&gt;Powered by &lt;a href=&quot; [https://www.demandmetric.com&quot;&gt;Demand](https://www.demandmetric.com&quot;&gt;Demand) Metric&lt;/a&gt;</div>

## About Us

- [Our Story](/our-story)
- [Press](/content/press-releases-news-coverage)
- [Blog](https://blog.demandmetric.com/posts/recent)
- [Contact](/content/contact-us)

## Resources

- [Playbooks](https://www.demandmetric.com/resource-explorer?sort=sort_label%3Aasc&im_field_content_types_category=286&f%255B0%255D=im_field_topic%3A286)
- [Benchmark Reports](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=200&f%5B0%5D=bundle%3Atemplate&f%5B1%5D=im_field_topic%3A200&sort=ds_created%3Adesc)
- [Tools & Templates](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2421)
- [Training Courses](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=214&sort=sort_label%3Aasc)

## Connect

- [Join LinkedIn Group](http://www.linkedin.com/groups?home=&gid=2006336)

## Want to work with us?

- [Book a Free Consultation](https://demandmetric.chilipiper.com/book/me/matt-hunter)

## Total Members

257,689

## New Last Week

147

[Join Today](/user/register)

## Support

- [Contact Us](/contact)
- [Terms of Use](http://www.demandmetric.com/terms-of-use)
- [Privacy Policy](http://www.demandmetric.com/privacy-policy)
- Call Us 1 (866) 277-7275

- - [Topics](https://www.demandmetric.com/resource-finder-select-topic-find-research-tools-and-expert-advice)
  - [Product Marketing & Management](https://www.demandmetric.com/content/product-development-lean-innovation-hub)
  - [Demand Generation & ABM](https://www.demandmetric.com/content/demand-generation-abm-resources-hub)
  - [Sales Enablement & Training](https://www.demandmetric.com/content/sales-enablement-sales-training-hub)
  - [Strategic Communications](https://www.demandmetric.com/content/strategic-communications-influencer-marketing-hub)
  - [View All Topics](https://www.demandmetric.com/resource-finder-select-topic-find-research-tools-and-expert-advice " ")
- [Playbooks](https://www.demandmetric.com/resource-explorer?sort=sort_label%3Aasc&im_field_content_types_category=286&f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286?f%255B0%255D=im_field_topic%3A286&f%255B0%255D=im_field_topic%3A286 "Step-by-step guidance for key marketing plan and initiatives with links to our tools and templates.")
  - [Agency Management](https://www.demandmetric.com/content/agency-management-playbook)
  - [Agile Marketing](https://www.demandmetric.com/content/agile-marketing-playbook?f%5B0%5D=im_field_topic%3A203 "Gain insight and hard data leveraging our survey templates. These are great for getting started on your next project or initiative.")
  - [Blogging for Business](https://www.demandmetric.com/content/blogging-business-playbook?f%5B0%5D=im_field_topic%3A185 "Conduct MBA-level business analysis easily with our suite of analytical tools and frameworks. Look like and All Star at the office!")
  - [Content Marketing](https://www.demandmetric.com/content/content-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A208 "Create guidelines for behavior and set policies with this bank of time-saving templates.")
  - [Crisis Communications](https://www.demandmetric.com/content/public-relations-crisis-playbook)
  - [CRM Program](https://www.demandmetric.com/content/crm-program-playbook)
  - [Customer Engagement](https://www.demandmetric.com/content/customer-engagement-plan-playbook?f%5B0%5D=im_field_tools_templates_categor%3A5)
  - [Demand Generation](https://www.demandmetric.com/content/demand-generation-program-playbook)
  - [Event Marketing & Trade Shows](https://www.demandmetric.com/content/event-marketing-plan-playbook)
  - [Lead Generation](https://www.demandmetric.com/content/lead-generation-plan-playbook)
  - [Market Research](https://www.demandmetric.com/content/market-research-playbook?f%5B0%5D=im_field_tools_templates_categor%3A167)
  - [Marketing Communications](https://www.demandmetric.com/content/marketing-communications-plan-playbook)
  - [Marketing Strategy](https://www.demandmetric.com/content/marketing-strategy-playbook?f%5B0%5D=im_field_topic%3A199)
  - [Mobile Marketing](https://www.demandmetric.com/content/mobile-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A204)
  - [Online Advertising](https://www.demandmetric.com/content/online-advertising-plan-playbook?f%5B0%5D=im_field_topic%3A205)
  - [Online Community](https://www.demandmetric.com/content/online-community-plan-playbook?f%255B0%255D=im_field_topic%3A192)
  - [Product Development](https://www.demandmetric.com/content/product-development-playbook)
  - [Product Marketing](https://www.demandmetric.com/content/product-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A187)
  - [Project Management (PMO)](https://www.demandmetric.com/content/project-management-playbook?f%5B0%5D=im_field_topic%3A186)
  - [Public Relations](https://www.demandmetric.com/content/public-relations-plan-playbook)
  - [Sales Enablement](https://www.demandmetric.com/content/sales-enablement-plan-playbook)
  - [Sales Training](https://www.demandmetric.com/content/sales-training-playbook)
  - [SEO & SEM](https://www.demandmetric.com/content/search-engine-optimization-plan-playbook?f%5B0%5D=im_field_topic%3A250)
  - [Shopper Marketing](https://www.demandmetric.com/content/shopper-marketing-playbook)
  - [Social Media Marketing](https://www.demandmetric.com/content/social-media-marketing-plan-playbook)
  - [Video Marketing](https://www.demandmetric.com/content/video-marketing-plan-playbook?f%5B0%5D=im_field_topic%3A195)
  - [Webinar Program](https://www.demandmetric.com/content/webinar-program-playbook)
  - [Website Redesign](https://www.demandmetric.com/content/website-redesign-playbook)
- [Frameworks](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=245)
- [Templates](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2421 "Require a paid membership to access.")
  - [Most Popular Tools](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2421)
  - [Assessments](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=194&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A194 "Use our self-assessments to audit your current capabilities, get recommendations for improvement and a highly visual report card.")
  - [Business Cases](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=206&f%5B0%5D=im_field_topic%3A206 "Gain buy-in from senior management for new technology purchases using our pre-written business cases and get the funding you need.")
  - [Calculators](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=196&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A196 "Assess the ROI of key projects and initiatives or project results from a new program using our handy, pre-programmed calculators.")
  - [Calendars](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=187)
  - [Checklists](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=189&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A189 "Stay on-track and don't let anything slip through the cracks by using our pre-canned checklists for launching products and other key initiatives.")
  - [Competitive Analysis](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=198&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A198 "Keep tabs on your competitors and present your results to management with our 'Bubble Matrix' competitive analysis tools.")
  - [Job Descriptions](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=207&sort=score%3Adesc&f%5B0%5D=im_field_topic%3A207 "Save hours of time documenting the responsibilities of each member of your department. Just download, tweak and you're done!")
  - [Dashboards](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=195&sort=score%3Adesc?f%5B0%5D=im_field_topic%3A195&f%5B0%5D=im_field_topic%3A195 "Track your key performance indicators and metrics with our easy-to-use dashboard tools. Just plug in data, and charts are created automatically.")
  - [Prioritization Tools](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=197&f%5B0%5D=im_field_topic%3A197 "Plans & Goals, playbooks, budgets, prioritization tools, methodologies, project plan charters, schedules, calendars, process diagrams, and more.")
  - [Process Diagrams](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=240)
  - [RFP Templates](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=191&f%5B0%5D=im_field_topic%3A191 "Save hours of time writing up professional RFPs to invite vendors to present their technology solution to your organization.")
  - [ROI Calculators](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=196&f%5B0%5D=im_field_topic%3A196 "Prove the payback and POI from technology solutions by projecting the results you expect to achieve by implementing a new technology.")
  - [Skills Assessments](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=2417&sort=ds_created%3Adesc&f%5B0%5D=im_field_topic%3A225 "Evaluate the skills of key positions on your team.")
  - [Process Diagrams](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=240&f%5B0%5D=im_field_topic%3A240 "Visually layout your key marketing processes and workflows such as field acquisition, product development, and customer journey maps.")
  - [Project Plans & Charters](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=210&f%5B0%5D=im_field_topic%3A210 "Get funding approved and kick-start projects with a professional and well documented project plan & charter.")
  - [Strategy Scorecards](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=193&sort=ds_created%3Adesc&f%5B0%5D=im_field_topic%3A193 "Set objectives, targets, and metrics for your key initiatives. Members love how these 'set a stake in the sand' and provide a 1-page plan.")
  - [Vendor Matrixes](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=242&f%5B0%5D=im_field_topic%3A242 "Databases of secondary research on vendors across a broad number of categories. Features, Strengths, Customers, Website, etc.")
  - [Vendor Evaluations](https://www.demandmetric.com/resource-explorer?im_field_content_types_category=188&f%5B0%5D=im_field_topic%3A188 "Conduct and apples-to-apples comparison of you short-list of vendors based on the key features & requirements you need in a system.")

- Other Links
- [Work With Us!](https://www.demandmetric.com/content/how-transition-consulting-without-quitting-your-job)
- [Contact](/content/contact-us)
- [Login](/user/login)
- [Call Now: +1 (866) 277-7275](tel:18662777275)