सर्वश्रेष्ठ सोशल मीडिया मार्केटिंग टिप्स
17 Best Social Media Marketing Tips for Small Businesses
This blog will help you learn the best social media marketing tips for small business owners and marketing teams who are looking for some direction in their ...
60% of customers report
Social media revolves around interacting with people on a personal level. When you engage with people, you build relationships, encouraging interest and brand loyalty. In fact, <anchor>60% of customers report</anchor> finding new products and services through social media.
Social commerce - statistics & facts | Statista
Social commerce - statistics & facts \| Statista

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# Social commerce - statistics & facts

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Worldwide


Worldwide


- [Overview](#topicOverview)
- [Editor’s Picks](#editorsPicks)
- [Statistics](#statisticChapter)

Social commerce refers to the integration of e-commerce and [social media](/topics/1164/social-networks/#topicOverview), a dynamic pairing that has reshaped how retailers engage with consumers worldwide. As the demand for convenient [online shopping](/topics/871/online-shopping/) continues to soar, companies are increasingly leveraging the potential of these networks. Through social media, shoppers can seamlessly browse and purchase products without leaving their preferred platform, enabling a swift and direct path to purchase.




Social media as a tool for e-commerce is experiencing a rapid rise in popularity. In 2024, the [penetration rate of social shopping](/forecasts/1455844/global-social-commerce-penetration-rate) is expected to reach nearly 25 percent, with further growth anticipated in subsequent years. As a result, [social commerce revenues](/statistics/1231944/social-commerce-global-market-size/) are forecast to skyrocket, surpassing one trillion U.S. dollars by 2028, up from over 570 billion in 2023. Asian markets are particularly enthusiastic about social shopping, with approximately nine out of ten online consumers in Thailand and China actively participating as [social buyers](/statistics/1252481/social-buyers-worldwide-countries/).

## From inspiration to conversion

Before actual shopping, social media is a powerful source of [inspiration and discovery](/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/) for consumers. According to a 2023 survey, these platforms helped six in ten social media users to find new products and brands. When it comes to making purchases, more than a quarter of global shoppers named Facebook their favorite [social commerce platform](/statistics/1275110/preferred-social-commerce-platforms-worldwide/) in 2023, followed by Instagram with 20 percent of respondents. Owned by parent company Meta, the two platforms also top the list of social networks offering the [best social commerce experience](/statistics/1339157/social-commerce-experience-by-platform-worldwide/). Regarding buying preferences, the most purchased [product categories](/statistics/1341295/social-commerce-product-category-preference-by-country/) on social networks across the globe are apparel, personal care, grocery, and food.

## The ins and outs of social media shopping

Social commerce has gained traction [across all age groups](/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/), with younger consumers exhibiting more prominent usage. Gen Z, having grown up in the digital age and feeling comfortable with technology, and millennials, possessing financial independence to indulge themselves, are more prone to social media shopping.

However, both demographics exhibit a common desire for entertainment and reliability, prioritizing the shopping experience beyond mere transactions. This inclination makes them especially [receptive to content creators' recommendations](/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide) and prime [purchasers of products endorsed by influencers and celebrities](/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/). So, what factors could incentivize online buyers to embrace social shopping more enthusiastically? A 2023 study revealed that promotions and streamlined purchase processes are [key catalysts for increased social commerce](/statistics/1275069/leading-drivers-social-commerce-use-increase/).


This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.


Show more
\- Description

![Stephanie Chevalier](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1654_1712238975.png)

Stephanie Chevalier


E-commerce research and editorial expert


Published by
[Stephanie Chevalier](/aboutus/our-research-commitment/1654/stephanie-chevalier),
Mar 27, 2024

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## Key insights

Social commerce global revenue
[700bn USD](/statistics/1231944/social-commerce-global-market-size/)

![Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1230000/1231944-blank-100.png)

Detailed statistics


Social commerce revenue worldwide 2018-2028


Top country by social commerce penetration
[Thailand](/statistics/1252481/social-buyers-worldwide-countries/)

![Percentage of online consumers buying from social networks in selected countries worldwide in 2023](https://cdn.statcdn.com/Statistic/1250000/1252481-blank-100.png)

Detailed statistics


Share of social commerce buyers worldwide 2023, by country


Top revenue-generating social commerce platform
[Douyin](/forecasts/1455915/social-commerce-platforms-revenue-worldwide)

![Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1455000/1455915-blank-100.png)

Detailed statistics


Social commerce platforms generating the most revenue worldwide 2024


[Get more insights](#topicInsights)

## Editor’s Picks    Current statistics on this topic

[![Social commerce as percentage of total e-commerce worldwide from 2018 to 2028](https://cdn.statcdn.com/Statistic/1250000/1251145-blank-100.png)\
\
Key Figures of E-Commerce\
\
Social commerce as share of total e-commerce worldwide 2018-2028](/statistics/1251145/social-commerce-share-worldwide/)

[![Most popular social commerce platforms among digital buyers in the United States in 2023](https://cdn.statcdn.com/Statistic/250000/250909-blank-100.png)\
\
Online Retail\
\
Most used social commerce platforms by digital shoppers in the U.S. 2023](/statistics/250909/most-used-social-commerce-platforms-us/)

[![Share of social commerce shoppers in the Asia-Pacific region in 2023, by selected country](https://cdn.statcdn.com/Statistic/1330000/1333309-blank-100.png)\
\
Digital Shopping Behaviour\
\
Share of social commerce shoppers APAC 2023, by country](/statistics/1333309/apac-share-of-social-commerce-shoppers-by-country/)

## Further recommended statistics

### Overview

5


- [Premium Statistic\
\
Social commerce revenue worldwide 2018-2028](/statistics/1231944/social-commerce-global-market-size/)
- [Premium Statistic\
\
Social commerce penetration rate worldwide 2018-2028](/forecasts/1455844/global-social-commerce-penetration-rate)
- [Premium Statistic\
\
Share of social commerce buyers worldwide 2023, by country](/statistics/1252481/social-buyers-worldwide-countries/)
- [Premium Statistic\
\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Premium Statistic\
\
Share of marketing budgets spent on influencer marketing worldwide 2024](/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/)

### Overview

- [Premium Statistic\
\
Social commerce revenue worldwide 2018-2028](/statistics/1231944/social-commerce-global-market-size/)


![Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1230000/1231944-blank-100.png)

Social commerce revenue worldwide 2018-2028



Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)

- [Premium Statistic\
\
Social commerce penetration rate worldwide 2018-2028](/forecasts/1455844/global-social-commerce-penetration-rate)


![Social commerce penetration rate worldwide from 2018 to 2028](https://cdn.statcdn.com/Statistic/1455000/1455844-blank-100.png)

Social commerce penetration rate worldwide 2018-2028



Social commerce penetration rate worldwide from 2018 to 2028

- [Premium Statistic\
\
Share of social commerce buyers worldwide 2023, by country](/statistics/1252481/social-buyers-worldwide-countries/)


![Percentage of online consumers buying from social networks in selected countries worldwide in 2023](https://cdn.statcdn.com/Statistic/1250000/1252481-blank-100.png)

Share of social commerce buyers worldwide 2023, by country



Percentage of online consumers buying from social networks in selected countries worldwide in 2023

- [Premium Statistic\
\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)


![Planned changes in use of selected social media for marketing purposes worldwide as of January 2023](https://cdn.statcdn.com/Statistic/255000/258974-blank-100.png)

Future use of social media among marketers worldwide 2023, by platform



Planned changes in use of selected social media for marketing purposes worldwide as of January 2023

- [Premium Statistic\
\
Share of marketing budgets spent on influencer marketing worldwide 2024](/statistics/268641/share-of-marketing-budgets-spent-on-digital-worldwide/)


![Share of marketing budgets spent on influencer marketing worldwide as of February 2024](https://cdn.statcdn.com/Statistic/265000/268641-blank-100.png)

Share of marketing budgets spent on influencer marketing worldwide 2024



Share of marketing budgets spent on influencer marketing worldwide as of February 2024


### Popular platforms

9


- [Premium Statistic\
\
Social commerce platforms generating the most revenue worldwide 2024](/forecasts/1455915/social-commerce-platforms-revenue-worldwide)
- [Premium Statistic\
\
Social networks most likely to be used to make online purchases globally 2023](/statistics/1275110/preferred-social-commerce-platforms-worldwide/)
- [Premium Statistic\
\
Leading social commerce platforms worldwide 2023, by country](/statistics/1341374/top-social-commerce-platforms-by-country/)
- [Premium Statistic\
\
Most popular social media platforms for shopping worldwide 2023, by generation](/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/)
- [Premium Statistic\
\
Social media offering the best social commerce experience worldwide 2023](/statistics/1339157/social-commerce-experience-by-platform-worldwide/)
- [Premium Statistic\
\
Social media accounts users followed and purchased from 2023, by generation](/statistics/1336485/global-types-social-media-accounts-followed-and-purchased-from-by-age/)
- [Premium Statistic\
\
Facebook Marketplace/Instagram Shopping user share 2023, by region](/statistics/1336384/facebook-marketplace-instagram-shopping-users-region/)
- [Premium Statistic\
\
TikTok Shops distribution worldwide 2023, by country](/statistics/1455854/country-distribution-tiktok-shops-worldwide/)
- [Premium Statistic\
\
Countries with most WhatsApp Business app downloads 2024](/statistics/1276030/whatsapp-business-downloads-leading-countries/)

### Popular platforms

- [Premium Statistic\
\
Social commerce platforms generating the most revenue worldwide 2024](/forecasts/1455915/social-commerce-platforms-revenue-worldwide)


![Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1455000/1455915-blank-100.png)

Social commerce platforms generating the most revenue worldwide 2024



Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)

- [Premium Statistic\
\
Social networks most likely to be used to make online purchases globally 2023](/statistics/1275110/preferred-social-commerce-platforms-worldwide/)


![Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023](https://cdn.statcdn.com/Statistic/1275000/1275110-blank-100.png)

Social networks most likely to be used to make online purchases globally 2023



Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023

- [Premium Statistic\
\
Leading social commerce platforms worldwide 2023, by country](/statistics/1341374/top-social-commerce-platforms-by-country/)


![Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023](https://cdn.statcdn.com/Statistic/1340000/1341374-blank-100.png)

Leading social commerce platforms worldwide 2023, by country



Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023

- [Premium Statistic\
\
Most popular social media platforms for shopping worldwide 2023, by generation](/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/)


![Leading social media platforms for shopping worldwide in 2023, by generational cohort](https://cdn.statcdn.com/Statistic/1455000/1455258-blank-100.png)

Most popular social media platforms for shopping worldwide 2023, by generation



Leading social media platforms for shopping worldwide in 2023, by generational cohort

- [Premium Statistic\
\
Social media offering the best social commerce experience worldwide 2023](/statistics/1339157/social-commerce-experience-by-platform-worldwide/)


![Social media platforms offering the best social commerce experience worldwide in 2023](https://cdn.statcdn.com/Statistic/1335000/1339157-blank-100.png)

Social media offering the best social commerce experience worldwide 2023



Social media platforms offering the best social commerce experience worldwide in 2023

- [Premium Statistic\
\
Social media accounts users followed and purchased from 2023, by generation](/statistics/1336485/global-types-social-media-accounts-followed-and-purchased-from-by-age/)


![Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation](https://cdn.statcdn.com/Statistic/1335000/1336485-blank-100.png)

Social media accounts users followed and purchased from 2023, by generation



Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation

- [Premium Statistic\
\
Facebook Marketplace/Instagram Shopping user share 2023, by region](/statistics/1336384/facebook-marketplace-instagram-shopping-users-region/)


![Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region](https://cdn.statcdn.com/Statistic/1335000/1336384-blank-100.png)

Facebook Marketplace/Instagram Shopping user share 2023, by region



Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region

- [Premium Statistic\
\
TikTok Shops distribution worldwide 2023, by country](/statistics/1455854/country-distribution-tiktok-shops-worldwide/)


![Distribution of TikTok Shops worldwide in 2023, by country](https://cdn.statcdn.com/Statistic/1455000/1455854-blank-100.png)

TikTok Shops distribution worldwide 2023, by country



Distribution of TikTok Shops worldwide in 2023, by country

- [Premium Statistic\
\
Countries with most WhatsApp Business app downloads 2024](/statistics/1276030/whatsapp-business-downloads-leading-countries/)


![Countries with the highest number of WhatsApp Business app downloads as of February 2024 (in millions)](https://cdn.statcdn.com/Statistic/1275000/1276030-blank-100.png)

Countries with most WhatsApp Business app downloads 2024



Countries with the highest number of WhatsApp Business app downloads as of February 2024 (in millions)


### Discovery and influence

9


- [Premium Statistic\
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Main channels on which internet users discovered new brands and products 2023](/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/)
- [Premium Statistic\
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Main channels internet users used to search for more information on brands 2023](/statistics/1455056/online-channels-for-brand-information-search-worldwide/)
- [Premium Statistic\
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Main social media activities as part of the shopping journey 2023, by gender](/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/)
- [Premium Statistic\
\
Gen Z vs. overall shoppers discovering and buying on social media 2023](/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/)
- [Premium Statistic\
\
Consumers who bought an item after seeing it on social media 2023, by country](/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/)
- [Premium Statistic\
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Trust in influencers' product and brand recommendations 2023, by generation](/statistics/1455067/trust-in-influencers-for-brand-recommendations/)
- [Premium Statistic\
\
User views on influencers promoting products and brands 2023, by generation](/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/)
- [Premium Statistic\
\
Types of UGC most likely to motivate consumers to purchase a product 2023](/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/)
- [Premium Statistic\
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Top factors that shoppers looked for in UGC 2023](/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/)

### Discovery and influence

- [Premium Statistic\
\
Main channels on which internet users discovered new brands and products 2023](/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/)


![Share of global internet users who found out about new brands and products through the following channels in 2023](https://cdn.statcdn.com/Statistic/1455000/1455029-blank-100.png)

Main channels on which internet users discovered new brands and products 2023



Share of global internet users who found out about new brands and products through the following channels in 2023

- [Premium Statistic\
\
Main channels internet users used to search for more information on brands 2023](/statistics/1455056/online-channels-for-brand-information-search-worldwide/)


![Share of global internet users who primarily used the following channels when looking for more information about brands in 2023](https://cdn.statcdn.com/Statistic/1455000/1455056-blank-100.png)

Main channels internet users used to search for more information on brands 2023



Share of global internet users who primarily used the following channels when looking for more information about brands in 2023

- [Premium Statistic\
\
Main social media activities as part of the shopping journey 2023, by gender](/statistics/1455179/social-media-shopping-activities-by-gender-worldwide/)


![Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender](https://cdn.statcdn.com/Statistic/1455000/1455179-blank-100.png)

Main social media activities as part of the shopping journey 2023, by gender



Activities that consumers were most likely to engage in on social media as part of their shopping journey worldwide in 2023, by gender

- [Premium Statistic\
\
Gen Z vs. overall shoppers discovering and buying on social media 2023](/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/)


![Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023](https://cdn.statcdn.com/Statistic/1455000/1455391-blank-100.png)

Gen Z vs. overall shoppers discovering and buying on social media 2023



Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023

- [Premium Statistic\
\
Consumers who bought an item after seeing it on social media 2023, by country](/statistics/1275520/purchases-due-to-social-media-promoted-content-worldwide/)


![Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023](https://cdn.statcdn.com/Statistic/1275000/1275520-blank-100.png)

Consumers who bought an item after seeing it on social media 2023, by country



Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023

- [Premium Statistic\
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Trust in influencers' product and brand recommendations 2023, by generation](/statistics/1455067/trust-in-influencers-for-brand-recommendations/)


![Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort](https://cdn.statcdn.com/Statistic/1455000/1455067-blank-100.png)

Trust in influencers' product and brand recommendations 2023, by generation



Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort

- [Premium Statistic\
\
User views on influencers promoting products and brands 2023, by generation](/statistics/1455110/views-on-influencer-product-promotions-by-age-worldwide/)


![Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort](https://cdn.statcdn.com/Statistic/1455000/1455110-blank-100.png)

User views on influencers promoting products and brands 2023, by generation



Internet users' views on social media influencers promoting products and brands in 2023, by generational cohort

- [Premium Statistic\
\
Types of UGC most likely to motivate consumers to purchase a product 2023](/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/)


![Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023](https://cdn.statcdn.com/Statistic/1455000/1455060-blank-100.png)

Types of UGC most likely to motivate consumers to purchase a product 2023



Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023

- [Premium Statistic\
\
Top factors that shoppers looked for in UGC 2023](/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/)


![Main aspects shoppers searched for in user-generated content (UGC) in 2023](https://cdn.statcdn.com/Statistic/1455000/1455062-blank-100.png)

Top factors that shoppers looked for in UGC 2023



Main aspects shoppers searched for in user-generated content (UGC) in 2023


### Shopping behavior

7


- [Premium Statistic\
\
Shoppers using social media for purchases worldwide 2023, by age group](/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/)
- [Premium Statistic\
\
Consumers who bought directly on social media worldwide 2023, by generation](/statistics/1273928/share-social-buyers-age-group-worldwide/)
- [Premium Statistic\
\
Number of products purchased per person online vs. on social media 2023](/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/)
- [Premium Statistic\
\
Main social commerce purchase categories worldwide 2023, by frequency](/statistics/1455287/purchase-frequency-social-commerce-categories-global/)
- [Premium Statistic\
\
Main drivers for increased social media purchases worldwide 2023](/statistics/1275069/leading-drivers-social-commerce-use-increase/)
- [Premium Statistic\
\
Share of shoppers to influencers and celebrities worldwide 2023, by generation](/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/)
- [Premium Statistic\
\
Main categories bought from influencers and celebrities worldwide 2023, by frequency](/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/)

### Shopping behavior

- [Premium Statistic\
\
Shoppers using social media for purchases worldwide 2023, by age group](/statistics/1455174/worldwide-share-of-shoppers-purchasing-via-social-media-by-age/)


![Share of shoppers who purchased products via social media channels worldwide in 2023, by age group](https://cdn.statcdn.com/Statistic/1455000/1455174-blank-100.png)

Shoppers using social media for purchases worldwide 2023, by age group



Share of shoppers who purchased products via social media channels worldwide in 2023, by age group

- [Premium Statistic\
\
Consumers who bought directly on social media worldwide 2023, by generation](/statistics/1273928/share-social-buyers-age-group-worldwide/)


![Share of shoppers who had purchased a product directly from a social media platforms worldwide in 2nd quarter 2023, by generational cohort](https://cdn.statcdn.com/Statistic/1270000/1273928-blank-100.png)

Consumers who bought directly on social media worldwide 2023, by generation



Share of shoppers who had purchased a product directly from a social media platforms worldwide in 2nd quarter 2023, by generational cohort

- [Premium Statistic\
\
Number of products purchased per person online vs. on social media 2023](/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/)


![Number of products purchased per person online vs. on social media worldwide in 2023](https://cdn.statcdn.com/Statistic/1455000/1455173-blank-100.png)

Number of products purchased per person online vs. on social media 2023



Number of products purchased per person online vs. on social media worldwide in 2023

- [Premium Statistic\
\
Main social commerce purchase categories worldwide 2023, by frequency](/statistics/1455287/purchase-frequency-social-commerce-categories-global/)


![Leading purchase categories on social media worldwide in 2023, by purchase frequency](https://cdn.statcdn.com/Statistic/1455000/1455287-blank-100.png)

Main social commerce purchase categories worldwide 2023, by frequency



Leading purchase categories on social media worldwide in 2023, by purchase frequency

- [Premium Statistic\
\
Main drivers for increased social media purchases worldwide 2023](/statistics/1275069/leading-drivers-social-commerce-use-increase/)


![Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023](https://cdn.statcdn.com/Statistic/1275000/1275069-blank-100.png)

Main drivers for increased social media purchases worldwide 2023



Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023

- [Premium Statistic\
\
Share of shoppers to influencers and celebrities worldwide 2023, by generation](/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/)


![Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort](https://cdn.statcdn.com/Statistic/1455000/1455419-blank-100.png)

Share of shoppers to influencers and celebrities worldwide 2023, by generation



Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort

- [Premium Statistic\
\
Main categories bought from influencers and celebrities worldwide 2023, by frequency](/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/)


![Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency](https://cdn.statcdn.com/Statistic/1455000/1455422-blank-100.png)

Main categories bought from influencers and celebrities worldwide 2023, by frequency



Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency


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## Key insights

Social commerce global revenue
[700bn USD](/statistics/1231944/social-commerce-global-market-size/)

![Social commerce revenue worldwide from 2018 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1230000/1231944-blank-100.png)

Detailed statistics


Social commerce revenue worldwide 2018-2028


Top country by social commerce penetration
[Thailand](/statistics/1252481/social-buyers-worldwide-countries/)

![Percentage of online consumers buying from social networks in selected countries worldwide in 2023](https://cdn.statcdn.com/Statistic/1250000/1252481-blank-100.png)

Detailed statistics


Share of social commerce buyers worldwide 2023, by country


Top revenue-generating social commerce platform
[Douyin](/forecasts/1455915/social-commerce-platforms-revenue-worldwide)

![Highest revenue-generating platforms in social commerce worldwide in 2024 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1455000/1455915-blank-100.png)

Detailed statistics


Social commerce platforms generating the most revenue worldwide 2024


[Get more insights](#topicInsights)

## Report on the topic

[![Social commerce](https://cdn.statcdn.com/Study/105000/105803-retina.png)\
\
Top Seller\
\
\
Explore this report](/study/105803/social-commerce/)

## Related topics

### Social shopping

- [Social commerce in China](/topics/6718/social-commerce-in-china/)
- [Social commerce in the United States](/topics/1280/social-commerce/)
- [Social commerce in Europe](/topics/11203/social-commerce-in-europe/)

### Marketing & Influencers

- [Social media advertising and marketing worldwide](/topics/1538/social-media-marketing/)
- [Influencer marketing worldwide](/topics/2496/influence-marketing/)
- [Virtual influencers](/topics/9805/virtual-influencers/)

## Key figures

The most important key figures provide you with a compact summary of the topic of "Social commerce" and take you straight to the corresponding statistics.

### Leading platforms

- Region with most Facebook Marketplace / Instagram shopping users
[Latin America](/statistics/1336384/facebook-marketplace-instagram-shopping-users-region/)


![Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region](https://cdn.statcdn.com/Statistic/1335000/1336384-blank-100.png)


Detailed statistics





Facebook Marketplace/Instagram Shopping user share 2023, by region


- Country with most TikTok Shops
[Indonesia](/statistics/1455854/country-distribution-tiktok-shops-worldwide/)


![Distribution of TikTok Shops worldwide in 2023, by country](https://cdn.statcdn.com/Statistic/1455000/1455854-blank-100.png)


Detailed statistics





TikTok Shops distribution worldwide 2023, by country


- Country with most WhatsApp Business app downloads
[India](/statistics/1276030/whatsapp-business-downloads-leading-countries/)


![Countries with the highest number of WhatsApp Business app downloads as of February 2024 (in millions)](https://cdn.statcdn.com/Statistic/1275000/1276030-blank-100.png)


Detailed statistics





Countries with most WhatsApp Business app downloads 2024



### Discovery and influence

- Main source for product/brand discovery
[Social media](/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/)


![Share of global internet users who found out about new brands and products through the following channels in 2023](https://cdn.statcdn.com/Statistic/1455000/1455029-blank-100.png)


Detailed statistics





Main channels on which internet users discovered new brands and products 2023


- Shoppers who discovered a new product/brand from an influencer
[21%](/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/)


![Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023](https://cdn.statcdn.com/Statistic/1455000/1455391-blank-100.png)


Detailed statistics





Gen Z vs. overall shoppers discovering and buying on social media 2023


- UGC type most likely to lead to purchase
[High-quality reviews](/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/)


![Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023](https://cdn.statcdn.com/Statistic/1455000/1455060-blank-100.png)


Detailed statistics





Types of UGC most likely to motivate consumers to purchase a product 2023



### Shopping behavior

- Main driver to increase social commerce
[Deals and discounts](/statistics/1275069/leading-drivers-social-commerce-use-increase/)


![Leading factors that would drive online shoppers worldwide to increase their use of social commerce in 2023](https://cdn.statcdn.com/Statistic/1275000/1275069-blank-100.png)


Detailed statistics





Main drivers for increased social media purchases worldwide 2023


- Most common number of items bought per person on social media
[1-5 products](/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/)


![Number of products purchased per person online vs. on social media worldwide in 2023](https://cdn.statcdn.com/Statistic/1455000/1455173-blank-100.png)


Detailed statistics





Number of products purchased per person online vs. on social media 2023


- Most popular social commerce purchase category
[Apparel and accessories](/statistics/1455287/purchase-frequency-social-commerce-categories-global/)


![Leading purchase categories on social media worldwide in 2023, by purchase frequency](https://cdn.statcdn.com/Statistic/1455000/1455287-blank-100.png)


Detailed statistics





Main social commerce purchase categories worldwide 2023, by frequency



## Further reports

### Get the best **reports** to understand your industry

[Facebook advertising and marketing \
![Facebook advertising and marketing ](https://cdn.statcdn.com/Study/15000/15661-retina.png)](/study/15661/facebook-marketing-statista-dossier/)

[Instagram advertising and marketing \
![Instagram advertising and marketing ](https://cdn.statcdn.com/Study/60000/62092-retina.png)](/study/62092/instagram-marketing-and-advertising/)

[Live commerce in China\
![Live commerce in China](https://cdn.statcdn.com/Study/80000/82597-retina.png)](/study/82597/live-commerce-in-china/)

[Live commerce\
![Live commerce](https://cdn.statcdn.com/Study/105000/105870-retina.png)](/study/105870/live-commerce/)

[Social commerce in Southeast Asia\
![Social commerce in Southeast Asia](https://cdn.statcdn.com/Study/110000/112028-retina.png)](/study/112028/social-commerce-in-southeast-asia/)

[Social commerce in Thailand\
![Social commerce in Thailand](https://cdn.statcdn.com/Study/115000/115410-retina.png)](/study/115410/social-commerce-in-thailand/)

## Contact

Get in touch with us. We are happy to help.

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