ग्रोथ मार्केटिंग
Growth Marketing Strategy & Software Solutions - Iterable
Growth marketing focuses on customer relationship building and fostering loyalty; it's a long-term strategy where authenticity and engagement creates advocacy ...
83% of consumers trust recommendations from friends and family
Marketers are constantly testing and optimizing offers to help attract new users through their most efficient source of advertising: existing customers. Nielsen found that <anchor>83% of consumers trust recommendations from friends and family</anchor> more than any other source of advertising, so a strong referral can serve as powerful social proof for engaging new users. In order to test referral offers, consider segmenting audience groups and offering one type of incentive to one group, and another to the other group: The goal is to find the sweet spot where you're maximizing referral conversions per dollars spent. Look to successful SaaS brands for examples of best-in-class referral programs: Dropbox, for instance, began offering a two-sided referral program, in which both the current user and the referred user received 500MB of storage space for free upon the referred user's signup. The company was able to drastically reduce its ad spend to acquire new users, and increased overall signups by 60%.
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## News Center

- News Center \| 12-09-2024





#### [Nielsen & Video Research renew partnership with goal of cutting-edge, de-duplicated cross-media measurement solution for Japan](https://www.nielsen.com/news-center/2024/nielsen-video-research-renew-partnership-with-goal-of-cutting-edge-de-duplicated-cross-media-measurement-solution-for-japan/)





Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking,…

- [![Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate](https://www.nielsen.com/wp-content/uploads/sites/2/2024/09/HarrisTrumpDebateSept2024-MetaImage.png?w=1024)](https://www.nielsen.com/news-center/2024/over-67-million-viewers-tune-in-for-abc-news-harris-trump-debate/)







News Center \| 11-09-2024





#### [Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate](https://www.nielsen.com/news-center/2024/over-67-million-viewers-tune-in-for-abc-news-harris-trump-debate/)





The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated…

- News Center \| 10-09-2024





#### [Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential](https://www.nielsen.com/news-center/2024/hispanic-sports-fans-record-viewership-brand-loyalty-audiences-sports-media-engagement-2024-diverse-intelligent-series-report/)





Learn how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. Brand opportunities…

- News Center \| 06-09-2024





#### [Latest Nielsen data shows ad spend by luxury goods sector jumped 12% in key Asian markets during H1 2024](https://www.nielsen.com/news-center/2024/latest-nielsen-data-shows-ad-spend-by-luxury-goods-sector-jumped-12-in-key-asian-markets-during-h1-2024/)





Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024,…

- News Center \| 06-09-2024





#### [Coles 360 Partners With Nielsen on Bespoke Media Planning Tool](https://www.nielsen.com/news-center/2024/coles-360-partners-with-nielsen-on-bespoke-media-planning-tool/)





Coles 360 has partnered with Nielsen to develop a bespoke planning tool to support omni-channel media planning for…

- [![New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement ](https://www.nielsen.com/wp-content/uploads/sites/2/2024/07/gracenote.webp?w=1024)](https://www.nielsen.com/news-center/2024/new-gracenote-watch-prompts-dataset-helps-video-providers-drive-audience-tune-in-and-engagement/)







News Center \| 04-09-2024





#### [New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement](https://www.nielsen.com/news-center/2024/new-gracenote-watch-prompts-dataset-helps-video-providers-drive-audience-tune-in-and-engagement/)





Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts,…

- News Center \| 03-09-2024





#### [Younger Viewers, Olympics Drive Big Month for YouTube and NBCUniversal in Nielsen’s July Media Distributor Gauge](https://www.nielsen.com/news-center/2024/younger-viewers-olympics-drive-big-month-for-youtube-and-nbcuniversal-in-nielsens-july-media-distributor-gauge/)





YouTube moved into the lead among media distributors in Nielsen’s July 2024 Media Distributor Gauge report. Time spent…

- News Center \| 28-08-2024





#### [Nielsen data shows daily audience numbers to news sites jumped 27% during Olympics, with figures still up post-games](https://www.nielsen.com/news-center/2024/nielsen-data-shows-daily-audience-numbers-to-news-sites-jumped-27-during-olympics-with-figures-still-up-post-games/)





The Nielsen Daily Digital Content Ratings (DCR) report highlights the significant impact the Olympics had on news website…

- News Center \| 27-08-2024





#### [Nielsen launches deduplicated YouTube CTV campaign measurement in Australia](https://www.nielsen.com/news-center/2024/nielsen-launches-deduplicated-youtube-ctv-campaign-measurement-in-australia/)





Sydney, 27 August – Nielsen, a global leader in audience measurement, data and analytics, today announced the…

- News Center \| 26-08-2024





#### [Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business](https://www.nielsen.com/news-center/2024/circana-to-acquire-ncsolutions-and-nielsens-marketing-mix-modeling-business/)





CHICAGO and NEW YORK — Aug. 26, 2024 —  Circana™ , a leading advisor on the complexity of consumer behavior, today…


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