स्टार्टअप्स के लिए प्रभावी मार्केटिंग स्ट्रेटेजीज
एडटेक के लिए विपणन रणनीतियाँ: बाजार को नेविगेट करना हर स्टार्टअप को ...
बढ़ी हुई ऑनलाइन दृश्यता और व्यापक दर्शकों तक पहुंच। · आदर्श शिक्षार्थियों, शिक्षकों और संस्थानों का सटीक लक्ष्यीकरण। · पारंपरिक एडटेक विपणन विधियों की तुलना में लागत प्रभावी। · अभियान प्रभावशीलता को मापने के लिए ...
69 प्रतिशत
विपणन में शुरुआत वीडियो सामग्री है। अनुसंधान से पता चलता है कि वीडियो मार्केटिंग आज के वैश्विक वेब ट्रैफ़िक का एक आश्चर्यजनक <anchor>69 प्रतिशत</anchor> है। और यह देखना मुश्किल नहीं है कि क्यों।
75 Staggering Video Marketing Statistics to Tune Into
75 Staggering Video Marketing Statistics to Tune Into

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[Home](https://www.wordstream.com/) — [Blog](https://www.wordstream.com/blog) — 75 Staggering Video Marketing Statistics

# 75 Staggering Video Marketing Statistics

Author: [Kristen McCormick](https://www.wordstream.com/blog/ws/author/kristen-mccormick)

Last Updated: January 25, 2024
\|
[Video Marketing](https://www.wordstream.com/blog/ws/category/video-marketing)

* * *

As digital marketing evolves, we continue to see [trends favoring video](https://www.wordstream.com/blog/ws/2019/03/12/video-advertising-trends)! Here are some quick and easy video marketing statistics to use to convince your boss to invest in that video project, YouTube ads, or simply qualify your Snapchat habit.

![video marketing stats 2021](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

## Video marketing statistics: the consumer side

- People watch an average of 16 hours of online video per week, which is a [52%](https://cxl.com/blog/optimize-videos/) increase in the last two years.
- Social video generates [1200%](https://learn.g2crowd.com/video-marketing-statistics) more shares than text and image content combined.
- Viewers retain [95%](http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/) of a message when they watch it in a video compared to 10% when reading it in text.
- [96%](https://cxl.com/blog/optimize-videos/) of people have watched an [explainer video](/blog/ws/2014/03/13/explainer-videos) to learn more about a product or service.
- [86%](https://cxl.com/blog/optimize-videos/) of people would like to see more video from brands.

> **[64%](http://tubularinsights.com/sponsored-content-q2-2017-report/) of consumers make a purchase after watching branded social videos.**

- [68%](https://designshack.net/articles/trends/video-marketing-trends/) of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations.
- [82%](https://livestream.com/blog/62-must-know-stats-live-video-streaming) would rather watch live video than read social media posts.


Note: This doesn’t mean blogging or social media posts are dead! Both of these forms of content are a crucial part of any digital marketing strategy, especially for [SEO](/blog/ws/2015/04/30/seo-basics) and [reputation](/blog/ws/2020/02/06/online-reputation-management).
- [The sweet spot for video ad length is](https://designshack.net/articles/trends/video-marketing-trends/) 6-10 seconds.
- Consumers who end up on an e-commerce site through a user-generated video are 184% more likely to purchase, and spend 45% more.
- Google shows a video thumbnail next to a search result about [26%](https://www.brightedge.com/blog/how-to-use-videos-to-generate-seo-results) of the time, and users are more likely to click that listing.

![video marketing statistics 2021 video SEO](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

_Notice how video can easily dominate organic results on the SERP._

## Video marketing statistics: the business side

- [51% of marketing professionals](http://www.insivia.com/27-video-stats-2017/) worldwide name video as the type of content with the best ROI.
- [87% of online marketers](http://www.outbrain.com/blog/state-of-content-marketing-2012) use video content.
- The most popular video types made by marketers in 2021 include explainer videos ( [72%](https://www.oberlo.com/blog/video-marketing-trends)), presentation videos (49%), testimonial videos (48% ), and sales videos and video ads (42% each).

> **Marketers who use video [grow revenue](https://www.wordstream.com/growth-academy) 49% faster than non-video users.**

- Marketers who incorporate video into their campaigns experience [34%](https://www.vidyard.com/resources/impact-video-marketing/) higher conversion rates.
- Shoppable video is starting to show [higher](https://internetretailing.net/mobile-theme/mobile-theme/video-commerce-takes-a-step-forward-as-shoppable-video-launched-22427) conversion and click-through rates than those of display ads.
- [84%](https://www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2021/) of marketers say video has helped them generate leads.
- [87%](https://blog.hubspot.com/marketing/state-of-video-marketing-new-data) of video marketers report that video gives them a positive ROI.

![video marketing stats 2021 ROI on video](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

- It is projected that from 2017 to 2024, digital video ad expenditure is expected to increase [41.9%](https://www.statista.com/statistics/460895/digital-video-advertising-revenue-digital-market-outlook-usa/).
- In 2020, the global streaming market grew [55%](https://www.oberlo.com/blog/video-marketing-trends) from 2019 (from 104.11 billion to 161.37 billion).

**RELATED:** [165 Strategy-Changing Digital Marketing Statistics](https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics)

## YouTube video marketing statistics

- YouTube has over [2.3](https://www.youtube.com/intl/en-GB/about/press/) billion users monthly logged-in users (which means this number for all users is likely higher).
- YouTube is the preferred digital video platform for [90%](https://www.emarketer.com/content/social-video-ad-spending-will-grow-44-by-2021) of people in the US.
- More than [1 billion](https://www.youtube.com/intl/en-GB/about/press/) hours of video are consumed on YouTube every day.
- [70%](https://www.youtube.com/intl/en-GB/yt/about/press/) of YouTube watch time occurs on mobile devices.
- [90%](https://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-action/#/) of people discover new brands or products via YouTube.
- [70%](https://blog.google/products/ads/new-ways-to-drive-action/) of YouTube viewers have made a purchase from a brand as a result of seeing it on YouTube.
- [80%](https://www.business2community.com/infographics/is-youtube-the-future-of-video-advertising-infographic-02179747) of YouTube viewers prefer True Viewads over in-stream ads.
- [50.9%](https://www.hootsuite.com/resources/digital2020-q4-update) of B2B decision-makers use YouTube to research purchases
- [62%](https://buffer.com/state-of-social-2019) of businesses use YouTube as a channel for posting video.

> **Only [9%](https://www.brandwatch.com/blog/youtube-stats/) of all small businesses in the US use YouTube.**

- [62%](https://www.business2community.com/infographics/is-youtube-the-future-of-video-advertising-infographic-02179747) of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time.

![video marketing statistics 2021 youtube gets more attention than TV](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

[_Image source_](https://www.business2community.com/infographics/is-youtube-the-future-of-video-advertising-infographic-02179747)

## Facebook video marketing statistics

- [Facebook Live](/blog/ws/2017/07/31/facebook-live-guide) viewership increased by [50%](https://about.fb.com/news/2020/12/2020-year-in-review/) in the spring of 2020.
- Facebook Watch has a global daily user base of [140 million](https://variety.com/2019/digital/news/facebook-watch-140-million-daily-users-1203239304/), who spend an average of 26 minutes per day watching video.
- [84%](https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/) of video marketers are using Facebook as one of their main video marketing channels.

> **The average engagement rate for Facebook video posts is [0.26%](https://hootsuite.com/resources/digital2020-q4-update) (compared to the 0.15% overall engagement rate).**

- Video promotions are now [equally as popular](https://www.socialbakers.com/blog/most-important-social-media-trends-to-remember-in-2019) as photo promotions on Facebook.
- Native videos on Facebook have [10 times higher reach](https://www.socialbakers.com/blog/1452-facebook-videos-have-a-10x-higher-viral-reach-than-youtube-links) compared to YouTube links. Want even greater reach? Advertising on the display network is phenomenal for reaching new prospects affordably, and tools like our free [Smart Ads Creator](/smart-ads-creator) make it easier than ever.

![Video Engagement](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

_[Image source](http://sproutsocial.com/insights/social-media-video/)_

- Consumers are [23%](https://www.falcon.io/insights-hub/topics/social-media-strategy/facebook-video-ads-best-practices-for-2018/) ore likelty to remember the brand behind an ad if it appears within the first 3 seconds of the video ad.
- [75%](https://makeawebsitehub.com/facebook-live-stats/) of businesses on Facebook use video ads.
- More than [75%](https://makeawebsitehub.com/facebook-live-stats/) of marketers have stated that Facebook Live helped to increase sales for their business.
- Only 25% of businesses use Facebook Live weekly.
- [47%](https://99firms.com/blog/facebook-video-statistics/) of the total campaign value of a Facebook video ad is created in under three seconds.
- Over 500 million (half a BILLION) people are watching video on Facebook every day (via [Forbes](https://www.forbes.com/sites/tjmccue/2017/09/22/top-10-video-marketing-trends-and-statistics-roundup-2017/#73edbd77103d)).
- Facebook video ad conversion rates are highest for videos [16-20 seconds](https://www.falcon.io/insights-hub/topics/social-media-strategy/facebook-video-ads-best-practices-for-2018/) in duration.

![video marketing statistics 2021 facebook video brand recall](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

[_Image source_](https://www.facebook.com/iq/articles/stand-out-in-feed-optimizing-video-creative-on-mobile?ref=fbb_blog)

## Twitter video marketing statistics

- [82% of Twitter users](http://www.insivia.com/27-video-stats-2017/) watch video content on Twitter
- [90%](http://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453/2-Adlie_Studios_Copyright_2016_All) of Twitter video views happen on a mobile device.
- Video views on Twitter increased [62%](https://business.twitter.com/en/blog/video-advertising-best-practices.html) from 2019 to 2020.

> **Tweets with video get [10X](https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html) more engagement than those without.**

- Video watch time on Twitter increased [72%](https://blog.hootsuite.com/twitter-statistics/) from 2019 to 2020.
- People watch 2 billion videos on Twitter every day, which is a [67%](https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html) year-over-year growth.
- Twitter Video Ads save more than [50%](https://business.twitter.com/en/blog/how-video-is-reshaping-digital-advertising.html) on cost per engagement.
- Twitter Video Ads with Website Buttons deliver a [2x](https://business.twitter.com/en/blog/3-ways-brand-leveraging-video-ads.html) higher click-through rate than standard mobile video ads and increase user retention by more than [60%](https://business.twitter.com/en/blog/3-ways-brand-leveraging-video-ads.html).
- Twitter video watch time in 2020 increased in all categories compared to 2019.

![video marketing stats 2021 twitter view time](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

[_Image source_](https://www.business2community.com/twitter/twitter-marketing-in-a-post-covid-19-world-02355328)

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## Instagram video marketing statistics

- [77%](https://animoto.com/blog/news/social-video-trends-marketers-2020/) of marketers have posted a video on IGTV.
- Instagram video ads receive [3x](https://databox.com/videos-vs-images-in-facebook-ads) more engagement than image ads, by means of comments.
- [25%](https://www.smartinsights.com/social-media-marketing/instagram-marketing/instagram-statistics/) of Instagram ads are single video ads.

> **[79%](https://topexplainers.com/instagram-video-marketing-statistics/) of the people say a video ad has convinced them to buy a product or software.**

- [58%](https://www.wyzowl.com/video-marketing-statistics/) of marketers planned to use video marketing on Instagram in 2021.
- Around [70%](https://www.yumyumvideos.com/instagram-statistics-2019/) of Instagram users watch video content in the form of Stories on a daily basis
- [1 in 4](https://animoto.com/blog/news/social-video-trends-consumers-2020/) consumers have made a purchase after seeing a story on Instagram.
- Mobile-shot Stories ads outperform studio-shot ads by [63%](https://www.instagram.com/p/CI3VvamDUVV/?utm_source=ig_web_copy_link) of the time.

![instagram video marketing statistics 2021 mobile shot stories vs studio shot](//www.wordstream.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)

## More video marketing statistics

- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Video drives a [157% increase in organic traffic](https://www.brightcove.com/en/blog/2015/08/create-compelling-video-experiences) from SERPs.
- [Videos up to 2 minutes long](https://wistia.com/blog/optimal-video-length) get the most engagement.
- 85% of Facebook videos are watched [without sound](http://digiday.com/media/silent-world-facebook-video/).

> **Video on a landing page can [increase conversions by 80% or more](https://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453).**

- The average CVR for websites using video is [4.8%, compared to 2.9%](https://www.slideshare.net/AdelieStudios/adelie-studios-top16videomarketingstatistics2016-56658453) for those that don’t use video.
- Having a video on a landing page makes it [53% more likely to show up on page 1](http://www.mistmedia.com/) of the SERP.
- An initial email with a video receives an increased click-through rate by [96%](https://snov.io/blog/email-marketing-statistics/).
- Attaching a video in an email [can lead to](https://www.forrester.com/report/As+Seen+In+The+Inbox/-/E-RES54235) a [200-300%](https://www.forrester.com/report/As+Seen+In+The+Inbox/-/E-RES54235) increase in CTR.
- Using the word “video” in the subject line [increases](http://syndacast.com/video-marketing-statistics-trends-2015/) open rates by [19%](http://syndacast.com/video-marketing-statistics-trends-2015/), CTR by **65%**, and cuts the number of unsubscribes by 26%.
- [54%](https://blog.hubspot.com/marketing/video-marketing-statistics) of email subscribers [prefer](https://blog.hubspot.com/marketing/video-marketing-statistics) emails with videos.
- Blog posts incorporating video attract [3x as many inbound links](https://moz.com/) as blog posts without video.
- Combining video with full-page ads boosts engagement by [22](https://smallbiztrends.com/2016/10/video-marketing-statistics.html)%.

Want more statistics to assist with your marketing strategy? Check out our [social media marketing statistics](/blog/ws/2017/01/05/social-media-marketing-statistics), [email marketing statistics](/blog/ws/2017/06/29/email-marketing-statistics), and more [digital marketing stats](/blog/ws/2018/02/05/marketing-statistics) to inform your strategy.

Better yet, check out these [11 Legitimately Scary PPC Stats Every Advertiser Should Know](/blog/ws/2021/10/26/online-advertising-statistics).

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##### Meet The Author

### [Kristen McCormick](https://www.wordstream.com/blog/ws/author/kristen-mccormick)

Kristen is the Head of Marketing at Hatch, a customer communication platform for service-based businesses. She was previously the Senior Managing Editor at WordStream. Her cat Arnold has double paws on every paw, and she finds life to be exponentially more delightful on a bicycle.

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[**The Easy Guide to Facebook Video Ads for Any Business**](https://www.wordstream.com/blog/ws/2023/12/08/facebook-video-ads)

[Michelle Morgan](https://www.wordstream.com/blog/ws/author/michelle-morgan) \| December 11, 2023

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[**How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!)**](https://www.wordstream.com/blog/ws/2023/12/07/youtube-thumbnail)

[Alessandro Colarossi](https://www.wordstream.com/blog/ws/author/alessandro) \| August 16, 2024

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