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11 Benefits of Email Marketing in 2024 to Rock Your Strategy - WebFX
11 Incredibly Compelling Benefits of Email Marketing in 2024 · 1. It's targeted · 2. It reaches an interested audience · 3. It's affordable · 4. It has a high ...
an ROI of 4400%,
The ROI of an email marketing campaign can be astronomical. In fact, the average campaign generates <anchor>an ROI of 4400%,</anchor> or a return of $44 for every one dollar spent.
70 Email Marketing Stats You Need to Know | Campaign Monitor
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[Resources Hub](https://www.campaignmonitor.com/resources/)» [Blog](https://www.campaignmonitor.com/blog/)»70 Email Marketing Stats Every Marketer Should Know

###### 9 minute read time

# 70 Email Marketing Stats Every Marketer Should Know

Campaign Monitor - Dec 18, 2018

![](https://www.campaignmonitor.com/wp-content/uploads/2015/12/01.jpg)

Time and time again, you’ve been asked to prove the effectiveness and ROI of your organization’s marketing efforts—especially when it comes to [email marketing](//www.campaignmonitor.com/email-marketing/). And email marketing is the king of the marketing kingdom with a [4400% ROI and $44 for every $1 spent](//www.campaignmonitor.com/company/annual-report/2016/).

But email marketing’s reach goes way beyond ROI, which is why we’ve assembled a massive list of email marketing statistics every marketer needs to know.

Here, you’ll find data-backed email marketing stats on everything from email automation, mobile emails, to email personalization and more.

## Email automation

1) Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – [Experian](https://www.experian.com/marketing-services/)

2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – [VentureBeat](https://venturebeat.com/2014/07/31/study-marketing-automation-lacks-experienced-users-demands-more-resources/)

3) Email marketing technology is used by 82% of B2B and B2C companies. – [Ascend2](https://ascend2.com/home/wp-content/uploads/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf)

4) 95% of companies using marketing automation are taking advantage of email marketing. – [Regalix](https://www.regalix.com/insights/state-of-b2b-marketing-automation-2015)

5)  56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. – [VentureBeat](https://insight.venturebeat.com/)

6) There were nearly 11x more B2B organizations using [marketing automation](https://www.emailvendorselection.com/marketing-automation/) in 2014 than in 2011. – [SiriusDecisions](https://www.siriusdecisions.com/blog/2014/aug/marketing-automation-study.aspx)

7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – [eMarketer](https://blog.virtuallogistics.ca/Portals/36315/docs/eMarketer_Email_Marketing_Benchmarks_Key_Data_Trends_Metrics.pdf)

8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – [Epsilon Email Institute](https://www.emailinstitute.com/premium/q4-2012-north-american-email-trends-and-benchmarks)

9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – [Aberdeen](https://www.aberdeen.com/removed)

10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – [DMA](https://dma.org.uk/uploads/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf)

11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – [ClickZ](http://www.clickz.com/25-of-fortune-500-b2b-companies-have-adopted-marketing-automation)

12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – [Lenskold and Pedowitz Groups](https://www.lenskold.com/content/landing_2013_B2b_Lead_Generation_Marketing_ROI)

## Mobile emails

13) About 53% of emails are opened on mobile devices. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)

14) 23% of readers who open an email on a mobile device open it again later. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

15) 75% of Gmail’s 900M users access their accounts via mobile devices. – [TechCrunch](https://guce.techcrunch.com/consent?brandType=nonEu&gcrumb=Fy9uXp0&lang=en-US&done=https%3A%2F%2Ftechcrunch.com%2F2015%2F05%2F28%2Fgmail-now-has-900m-active-users-75-on-mobile%2F)

16) Data for over 1.8 billion opens from campaigns sent in 2013 shows that mobile is the most popular environment for a subscriber’s first interaction with an email. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

17) From 2011 to 2013, email opens on mobile phones devices increased by 30%. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

18) The iPhone is the most common mobile device subscribers use to open their email for the first time. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

19) Though the number of new Internet users is growing at less than 10% per year, the number of new smartphone subscribers is growing at a 20%+ rate. – [TechCrunch](https://guce.techcrunch.com/consent?brandType=nonEu&gcrumb=J5w8rhU&lang=en-US&done=https%3A%2F%2Ftechcrunch.com%2Fgallery%2Fmary-meeker-internet-trends%2F)

20) Between the iPad, iPhone and iPod Touch, nearly 90% of all mobile opens occurred on an Apple device. \*Note: Data is likely skewed by the fact that Apple devices display images by default (whereas many Android email clients don’t.) – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

21) One out of every three clicks within an email occurs on a mobile device.  – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

22) It is more common for a reader’s second open to be on a mobile device than it is on a different device: 70% will stick with their mobile device, and 30% will go elsewhere. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

23) Mobile readers who open an email a second time from a computer are 65% more likely to click through. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

## Email personalization

24) Personalized email messages improve click-through rates by an average of 14% and conversions by 10%. – [Aberdeen](https://www.aberdeen.com/removed)

25) 74% of marketers say targeted personalization increases customer engagement. – [eConsultancy](https://econsultancy.com/reports/the-realities-of-online-personalisation-report)

26) Only 39% of online retailers send personalized product recommendations via email. – [Certona](https://www.certona.com/white-paper/moving-forward-with-mobile/)

27) Emails with personalized subject lines are 26% more likely to be opened.  –  [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)

28) Personalized emails deliver 6x higher transaction rates. – [Experian](https://www.experianplc.com/media/news/2014/experian-marketing-services-study-finds-personalized-emails-generate-six/)

29) 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – [DemandGen](https://demandmetric.com/wp-content/uploads/2014/09/Customer-Marketing-Benchmark-Report.pdf?destination=wp-content/uploads/2014/09/Customer-Marketing-Benchmark-Report.pdf)

30) Segmented and targeted emails generate 58% of all revenue. – [DMA](https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf)

31) 75% of enterprises will be investing in personalized messaging in 2015. – [VentureBeat](https://venturebeat.com/2015/05/20/email-marketing-critical-to-success-but-users-are-selling-themselves-short-study/)

32) Marketers have noted a 760% increase in revenue from segmented campaigns. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)

33) Marketers see an average increase of 20% in sales when using personalized web experiences. – [Monetate](https://monetate.com/blog/the-tipping-point-for-personalized-website-experiences/)

34) 50% of companies feel they can increase interaction within email by increasing personalization. – [Experian](https://www.edq.com/globalassets/white-papers/email-data-quality-trends-report.pdf)

35) Personalized promotional emails had 29% higher unique open rates and 41% more unique click-through rates in 2013. – [Experian](https://www.experian.com/marketing-services/email-marketing-quarterly-benchmark-study-q2-2013?WT.srch=PR_EMS_Q213Benchmark_082813_press)

## Email engagement

36) You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- [Campaign Monitor](//www.campaignmonitor.com/blog/email-marketing/email-marketing-vs-social-media/)

37) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – [McKinsey](//www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)

38) 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. [-eMarketer](https://www.emarketer.com/Article/Personalization-Sees-Payoffs-Marketing-Emails/1010563)

39) When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – [DMA](https://www.ana.net/content/show?id=thedmaorg-redirect)

40) Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – [QuickSprout](https://www.quicksprout.com/11-things-i-wish-i-knew-before-i-started-my-first-blog/)

41) 72% people prefer to receive promotional content through email, compared to 17% who prefer social media. – [MarketingSherpa](https://content.marketingsherpa.com/data/public/reports/benchmark-reports/EXCERPT-BMR-2013-Email-Marketing.pdf)

42) Including a call to action button instead of a text link can increase conversion rates by as much as 28%. – [Campaign Monitor](//www.campaignmonitor.com/blog/email-marketing/buttons-email-marketing-campaigns/)

43) Email marketing drives more conversions than any other marketing channel, including search and social. – [Monetate](https://kibocommerce.com/personalization-software/)

44) A message is 5x more likely to be seen in email than via Facebook. – [Radicati](https://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf)

45) 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. – [Monetate](https://theamericangenius.com/business-marketing/why-you-shouldnt-underestimate-the-value-of-email-marketing/)

46) Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – [WhoIsHostingThis “Email Deliverability 101.”](https://www.whoishostingthis.com/blog/2014/02/12/email-deliverability-101/)

## Email ROI

47) Email marketing has an ROI of 3800%. – [DMA](https://www.emailmonday.com/dma-national-client-email-report-2015/)

48) The average order value of an email is at least three times higher than that of social media. – [McKinsey](https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails)

49) 60% of marketers use conversion rates to evaluate an email’s effectiveness. – [DMA](https://dma.org.uk/uploads/National-Client-email-2015%20copy_5549fbdf6a1ec.pdf)

50) Nearly 1 in 5 companies (18%) reported an ROI of more than $76 in 2014, which is 3x more than 2013 figures (5%). – [DMA](https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf)

51)Email’s ROI was 28.5% compared to 7% for direct mail. – [Chief Marketer](https://www.chiefmarketer.com/direct-mail-gets-most-response-but-email-has-highest-roi-dma/)

52) Revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. – [Experian](https://www.experian.com/marketing-services/research-reports)

53) 29% of marketers look at ROI metrics to evaluate email effectiveness. – [DMA](https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf)

54) For every $1 spent, email marketing generates $44 in ROI. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-new-rules/)

55) Emails triggered by behavior were responsible for 30% of revenue in 2014, up from 17% in 2013. – [DMA](https://dma.org.uk/uploads/National-Client-email-2015%20copy_5549fbdf6a1ec.pdf)

56) 77% of ROI comes from segmented, targeted, and triggered campaigns. – [DMA](https://www.emailmonday.com/dma-national-client-email-report-2015/)

57) 50% of marketers anticipate their company’s spend on email to increase during 2015. – [DMA](https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf)

## General email statistics

58) The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. – [Radicati Group](https://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf)

59) Employees spend 13 of their working hours each week in their email inbox (on average). – [McKinsey & Company](https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-social-economy)

60) 92% of online adults use email, with 61% using it on an average day. – [Pew Research](https://www.pewresearch.org/internet/2011/08/09/search-and-email-still-top-the-list-of-most-popular-online-activities/)

61) 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – [ChoozOn](https://www.bluekangaroopackoutz.com/)

62) 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. – Forrester Research

63) 68% of Americans say they base their decision to open an email on the ‘From’ name. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/high-performing-email/)

64) Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment. – [Campaign Monitor](//www.campaignmonitor.com/resources/guides/email-marketing-trends/)

65) Six in ten (61%) American workers who use the Internet say email is “very important” for doing their job. – [Pew Research](https://www.pewresearch.org/internet/2014/12/30/email-and-the-internet-are-the-dominant-technological-tools-in-american-workplaces/)

66) Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%). – [Pew Research](https://www.pewresearch.org/internet/2014/12/30/email-and-the-internet-are-the-dominant-technological-tools-in-american-workplaces/)

67) 83% of B2B marketers use email newsletters for content marketing. – [Content Marketing Institute](https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf)

68) 76% of marketers see active growth in their number of email subscribers. – [Ascend2](https://ascend2.com/home/wp-content/uploads/Ascend2-Email-List-Growth-Survey-Summary-Report.pdf)

69) Open rate is highest when companies send two emails per month. – [Database Marketing Institute](https://www.dbmarketing.com/2011/10/how-does-frequency-of-e-mails-affect-open-click-and-conversion-rates/)

70) At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million. – [MarketingLand](https://martech.org/report-u-s-companies-send-emails-global-average-1-47-million-sent-per-month)

71) Bloggers who earn over $50,000 per year are more than 2x as likely to focus on email marketing technology compared to less-successful bloggers. – [GrowthBadger](https://growthbadger.com/blog-statistics/)

## Bonus: Even more email marketing stats

72) 61% of consumers prefer to be contacted by brands through email. – [Adobe](https://www.statista.com/statistics/750858/us-consumers-preferences-brand-contact/)

73) 50% of small and medium-sized business use their marketing automation software to send email drip campaigns. – [Statista](https://www.statista.com/statistics/921895/leading-activities-usa-smbs-using-marketing-automation-software/)

74) 64% of email marketers tried using mobile-optimized designs to attract and engage new marketers while only 32% experimented with optimizing send time. – [Retail Touch Points](https://www.statista.com/statistics/670633/e-mail-marketing-strategy-change-na/)

75) 66% of marketers personalize their emails based on age data. – [Yes Life Cycle Marketing](https://www.statista.com/statistics/810634/marketing-personalization-age-data-channel/)

76) 67% of email marketers plan to use data to better personalize email content to boost engagement, sales, and customer retention. – [Statista](https://www.statista.com/statistics/670633/e-mail-marketing-strategy-change-na/)

77) 65% of marketers rated dynamic content in e-mail as their most effective personalization tactic. – [One Spot](https://www.statista.com/statistics/809509/us-marketers-personalization-strategies-effectiveness/)

78) Globally, 30% of marketers cite email marketing as having the highest ROI. – [Smart Insights](https://www.statista.com/statistics/736848/roi-digital-marketing-channels/)

79) 77% of marketers say they use email to send personalized content to their subscribers. – [Evergage](https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/)

80) 27% of users in the United States use ad blockers. – [Reuters](https://www.statista.com/statistics/351862/adblocking-usage/)

81) Only 9% of email subject lines contain emojis. – [Get Response](https://www.getresponse.com/resources/reports/email-marketing-benchmarks)

## Wrap up

Armed with these email marketing statistics, you know that [email marketing is as relevant as ever](//www.campaignmonitor.com/resources/guides/email-marketing-predictions-2016/), especially when marketers tap into the best practices proven to drive conversions, encourage customer loyalty, and increase brand awareness. Though it seems like every year sees the advent of some new technology heralding the end of email marketing, it’s still one of the highest performing channels available to marketers.

Now get out there and make the marketing world a better place using the power of email marketing.

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###### [Getting Started with Email Marketing](https://www.campaignmonitor.com/resources/collections/getting-started-with-email-marketing/)

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- [The Ultimate Email Marketing Personalization Checklist](https://www.campaignmonitor.com/resources/infographics/ultimate-email-marketing-personalization-checklist/)
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