सर्वश्रेष्ठ सोशल मीडिया मार्केटिंग टिप्स
Social media marketing: What it is and how to build your strategy
A successful social media strategy starts with setting clear and realistic goals. A few examples of goals for social media strategies are ...
social reports
To guarantee that you get in front of as many customers as possible, monitoring your growth is a major must-do. With Sprout, <anchor>social reports</anchor> can clue you in on everything from your top-performing content to how engaged your audience is. These reports are crucial for accountability and guaranteeing your numbers continue to tick upward.
Social Media Analytics and Reporting Tools | Sprout Social
Social Media Analytics and Reporting Tools \| Sprout Social

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- [![](https://media.sproutsocial.com/uploads/ico_engagement.svg)Engagement\
Streamline and scale your customer care and community management](/features/social-media-engagement/)
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Effortlessly plan, create, manage and deliver social content and campaigns](/features/social-media-publishing/)
- [![](https://media.sproutsocial.com/uploads/ico_analytics.svg)Analytics\
Drive strategic decision making across your entire business](/features/social-media-analytics/)

Premium solutions

- [![](https://media.sproutsocial.com/uploads/ico_premium-analytics.svg)Premium Analytics\
Prove your social media ROI with customized data and reports](/features/premium-analytics/)
- [![](https://media.sproutsocial.com/uploads/ico_listening.svg)Listening\
Uncover trends and actionable insights from social conversations](/features/social-media-listening/)
- [![](https://media.sproutsocial.com/uploads/ico_influencer.svg)Influencer Marketing\
Build and manage partnerships with influencers and content creators](/influencer-marketing/)
- [![](https://media.sproutsocial.com/uploads/ico_advocacy.svg)Employee Advocacy\
Amplify your social reach by empowering employees to become brand advocates](/features/employee-advocacy/)

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- [AI and automation](/ai/)
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- [Manage social media\
Bolster your marketing efforts with intuitive, assistive tools](/social-media-management/)
- [Drive more sales\
Sell more efficiently with product and customer information in one place](/social-commerce/)
- [Gather deeper insights\
Leverage AI to distill listening and performance data into strategic insights](/social-media-insights/)
- [Amplify brand awareness\
Maximize the impact and reach of your social efforts to drive better business results](/brand-awareness/)
- [Personalize customer care\
Create positive brand experiences with quick, tailored responses](/social-customer-service/)

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- [Enterprise](/enterprise/)
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- [Blog\
Explore social media tips, best practices and strategic guidance](/insights/)
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Become an expert in the Sprout platform with specialized courses](/certification/)
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Discover the tangible results customers received by partnering with Sprout](/insights/case-studies/)

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Connect and grow with other professionals in The Arboretum, Sprout’s online forum](https://community.sproutsocial.com/)
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Learn how to improve your social media efforts on demand](/insights/webinars/)
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Get in touch with teams across Sprout to answer any question](/contact-us/)

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Keep up to date with new feature releases and improvements across the platform](https://sproutsocial.com/product-updates/)
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AI resources for social marketers\
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Find out where AI can make the biggest impact for your brand with our new AI toolkit. \
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Get the toolkit](/insights/templates/ai-marketing-resources/)

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Analytics

# Quantify the impact of your social media performance—in seconds

Stats by Tag#crypto5357%#taxseason4055%#financeplanning2109%Outbound Volume42%36%22%Engagements77543%

## Get an extensive analysis of your social media presence

Sprout’s analytics tools unlock deep insights to learn what resonates with your customers, identify market trends, and prove the ROI of your social impact so your organization can strategically wield social to increase future business impact.

## Streamline your reporting

Leverage network specific, cross-network, paid, competitive and internal reports to highlight your most important data in visuals that tell a story

## View data from different perspectives

Use interactive charts and graphs to visualize performance and isolate the most important information.

## Separate paid & organic performance

Distinguish between organic and paid performance to see how well each performs individually and improve future strategy and tactics.

- [01](#section-0)
- [02](#section-1)
- [03](#section-2)

## Streamline your reporting

Leverage network specific, cross-network, paid, competitive and internal reports to highlight your most important data in visuals that tell a story

## View data from different perspectives

Use interactive charts and graphs to visualize performance and isolate the most important information.

## Separate paid & organic performance

Distinguish between organic and paid performance to see how well each performs individually and improve future strategy and tactics.

See how your team can analyze your content performance.

[Start your free trial](/trial/)

## Maximize the business impact of your content with these features

![Example of a social media paid performance report.](https://brandfolder.sproutsocial.com/VXTUTVL1/at/g43qwtttq6bb59b8njnjf87f/ui_analytics_paid-performance-summary_simplifed.webp?auto=webp&format=png)

### Paid Performance Reporting

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

[See more details](/features/paid-social-reporting-analytics/)

![Example of a hashtag performance report.](https://brandfolder.sproutsocial.com/VXTUTVL1/at/ffq953jp5w3767n99z4m6/ui_analytics_hashtag-performance_simplified.webp?auto=webp&format=png)

### Hashtag Tracking Tools

Discover which hashtags your audience is already following so you can use them to increase your reach and grow your following.

[See more details](/features/hashtag-tracking-tools/)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/b3h9x4m3r54g8bpr8fvxxjs/ico_analytics_profile-performance-report.svg)

### Profile Performance Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/fw4phtkc6fct7hsq7mm5w9ct/ico_analytics_tag-report.svg)

### Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/x43c953nmrp7sxnvgwv463t/ico_analytics_post-performance-report.svg)

### Post Performance Report

Analyze cross-channel performance at the post level to understand what resonates and why.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/4gxpbx96krrkg48k6kvftr3/ico_analytics_competitor-reports.svg)

### Competitor Reports

Track competitor performance across social media to benchmark against your organization’s performance and to identify new opportunities in your industry.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/hv9877q9qm7hm6j3jg5j3rrm/ico_analytics_team-and-task-reports.svg)

### Case Team Activity Report

See how quickly and how often individual users reply to social messages and complete assigned cases to measure team productivity and improve customer care.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/hb9v4gsz68pg486rkcjvwm/ico_analytics_network-reports.svg)

### Network Reports

Dig into your individual profiles performance across a specific network—Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube and Pinterest—to identify opportunities and network-specific strategy.

Discover more advanced analytics and reporting features.

[View Premium Analytics features](/features/premium-analytics/)

3.7Msocial messages tracked

Fifty & Five tracks 3.7M social messages annually.

> “Before Sprout Social, there was no real way to see what the return on our messaging was. I pretty much live in Sprout’s Group Report and from there, I’ll drill down to see which profiles are getting maximum engagement, including how many messages have been sent out this month and the impressions that those messages are receiving, which helps us to better evaluate what the next steps should be for the program and our future strategy.”

Melissa Fasano

Director of Audience Engagement

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/ctztj5xbkrqrsv3qxww6j/lgo_kettler.svg)

> “Our team provides the C-suite with the typical monthly metrics—impressions, engagement, new followers, etc. But it’s the Potential Reach we provide quarterly that really shows them the extent of our social media messaging and proves the power and value of social media versus traditional press and advertising.”

Sean Anderson

Communications Specialist

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/jnp3krm8q56sfbp6mxcv34kg/lgo_world-business-chicago.svg)

> “If somebody drops by with a last-minute request to pull some numbers, it’s very easy for me to just run a Tag Report and spit out impressions and clicks and engagement around that campaign rather than going back and digging through data and putting together a report manually every time someone asks.”

Bret Neuman

Head of Social & Video Media at Rover

[Navigate to testimonial 0](#TestimonialScroller-0) [Navigate to testimonial 1](#TestimonialScroller-1) [Navigate to testimonial 2](#TestimonialScroller-2)

## Drive your social strategy with data

- Start your trial
- Connect profile(s)
- Get data

[Start your free trial](/trial/)

![Example of a monthly social media profile performance report including: impressions, engagements, video views, post click links, and audience growth.](https://brandfolder.sproutsocial.com/VXTUTVL1/at/f32bjfxq5vv8mx3zhxfv4k/pi_analytics_profile-performance_engagement_hfidelity.webp?auto=webp&format=png)

## Frequently asked questions

Which social media networks can I track data from using Sprout’s analytics tool?

What specific metrics can I gather with Sprout’s analytics tool?

What differentiates Sprout’s core Analytics from its Premium Analytics offering?

How far back can I access social media data with Sprout’s analytics tool?

### Learn more about analytics

- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/8txp6cgtnr93s8vg3knx8vfm/resource_case-study_business-journals.png?auto=webp)](/insights/case-studies/american-city-business-journals/)



Efficiently managing 43 markets on LinkedIn

[Read more](/insights/case-studies/american-city-business-journals/)

- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/brrf7mqchqnwcghq6stvm9v/resource_insights_social-media-analytics-guide.png?auto=webp)](/insights/social-media-analytics/)



Complete guide to social media analytics and why it’s important

[Read more](/insights/social-media-analytics/)

- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/xjvmgf99tpw3v8zhhnm2m3/resource_insights_hashtag-analytics-101.png?auto=webp)](/insights/hashtag-analytics/)



Hashtag analytics 101: Using the best hashtags for your social strategy

[Read more](/insights/hashtag-analytics/)


- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/8txp6cgtnr93s8vg3knx8vfm/resource_case-study_business-journals.png?auto=webp)](/insights/case-studies/american-city-business-journals/)



[Efficiently managing 43 markets on LinkedIn](/insights/case-studies/american-city-business-journals/)

- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/brrf7mqchqnwcghq6stvm9v/resource_insights_social-media-analytics-guide.png?auto=webp)](/insights/social-media-analytics/)



[Complete guide to social media analytics and why it’s important](/insights/social-media-analytics/)

- [![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/xjvmgf99tpw3v8zhhnm2m3/resource_insights_hashtag-analytics-101.png?auto=webp)](/insights/hashtag-analytics/)



[Hashtag analytics 101: Using the best hashtags for your social strategy](/insights/hashtag-analytics/)


[See all analytics articles](/insights/analytics/)

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- PlatformPlatform
  - [Engagement](/features/social-media-engagement/)
  - [Publishing](/features/social-media-publishing/)
  - [Analytics](/features/social-media-analytics/)
  - [Premium analytics](/features/premium-analytics/)
  - [Listening](/features/social-media-listening/)
  - [Influencer marketing](/influencer-marketing/)
  - [Employee advocacy](/features/employee-advocacy/)
  - [AI and automation](/ai/)
  - [Pricing](/pricing/)

- SolutionsSolutions
  - [Enterprise](/enterprise/)
  - [Agencies](/agencies/)
  - [Small and medium businesses](/smb/)
  - [Professional services](/premier-success/)
  - [Social media management](/social-media-management/)
  - [Customer care](/social-customer-service/)
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- [Social Media Marketing](/insights/social-media-marketing-strategy/)
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