सर्वश्रेष्ठ सोशल मीडिया मार्केटिंग टिप्स
8 social media tips from experienced marketers - Sprout Social
1. Extend social media's influence beyond the social team · 2. Actively break down silos · 3. Tap influencer, creator and advocate voices · 4. Use ...
customer care
Make sure your social media strategy includes answering questions posted on each platform and prioritizes <anchor>customer care</anchor>. Promptly respond to mentions, thank people who share your content and add value where you see people mentioning your brand.
Social Customer Care by Sprout Social
Social Customer Care by Sprout Social

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- Platform









Core features



- [![](https://media.sproutsocial.com/uploads/ico_engagement.svg)Engagement\
Streamline and scale your customer care and community management](/features/social-media-engagement/)
- [![](https://media.sproutsocial.com/uploads/ico_publishing.svg)Publishing\
Effortlessly plan, create, manage and deliver social content and campaigns](/features/social-media-publishing/)
- [![](https://media.sproutsocial.com/uploads/ico_analytics.svg)Analytics\
Drive strategic decision making across your entire business](/features/social-media-analytics/)

Premium solutions

- [![](https://media.sproutsocial.com/uploads/ico_premium-analytics.svg)Premium Analytics\
Prove your social media ROI with customized data and reports](/features/premium-analytics/)
- [![](https://media.sproutsocial.com/uploads/ico_listening.svg)Listening\
Uncover trends and actionable insights from social conversations](/features/social-media-listening/)
- [![](https://media.sproutsocial.com/uploads/ico_influencer.svg)Influencer Marketing\
Build and manage partnerships with influencers and content creators](/influencer-marketing/)
- [![](https://media.sproutsocial.com/uploads/ico_advocacy.svg)Employee Advocacy\
Amplify your social reach by empowering employees to become brand advocates](/features/employee-advocacy/)

Platform

- [AI and automation](/ai/)
- [Integrations](/integrations/)
- [Data and security](/trust-center/)

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Sprout Social is named G2's #1 Best Overall Software Product for 2024\
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By use case



- [Manage social media\
Bolster your marketing efforts with intuitive, assistive tools](/social-media-management/)
- [Drive more sales\
Sell more efficiently with product and customer information in one place](/social-commerce/)
- [Gather deeper insights\
Leverage AI to distill listening and performance data into strategic insights](/social-media-insights/)
- [Amplify brand awareness\
Maximize the impact and reach of your social efforts to drive better business results](/brand-awareness/)
- [Personalize customer care\
Create positive brand experiences with quick, tailored responses](/social-customer-service/)

By service

- [Enterprise](/enterprise/)
- [Professional services](/premier-success/)
- [Agencies](/agencies/)

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- [Pricing](/pricing/)

- Resources









Learn



- [Blog\
Explore social media tips, best practices and strategic guidance](/insights/)
- [Certification program\
Become an expert in the Sprout platform with specialized courses](/certification/)
- [Case studies\
Discover the tangible results customers received by partnering with Sprout](/insights/case-studies/)

Connect

- [Community\
Connect and grow with other professionals in The Arboretum, Sprout’s online forum](https://community.sproutsocial.com/)
- [Webinars\
Learn how to improve your social media efforts on demand](/insights/webinars/)
- [Contact us\
Get in touch with teams across Sprout to answer any question](/contact-us/)

Product resources

- [Product updates\
Keep up to date with new feature releases and improvements across the platform](https://sproutsocial.com/product-updates/)
- [Learning portal\
Explore on-demand courses to help you get the most from Sprout](https://learning.sproutsocial.com/)
- [Help center\
Get step-by-step product walkthroughs and feature breakdowns](https://support.sproutsocial.com/hc/en-us)

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AI resources for social marketers\
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Find out where AI can make the biggest impact for your brand with our new AI toolkit. \
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Get the toolkit](/insights/templates/ai-marketing-resources/)

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[Schedule a demo](#demo)

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Close menu

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/2t8sjxqc97g733gm5wjnsn/customer-care_2024_orb-cluster_right.png?auto=webp&format=png)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/7zh8s54psr9nj7n4r8sx6j86/customer-care_2024_orb-cluster_left.png?auto=webp&format=png)

Customer Care

# Personalize your customer care to win _and_ keep customers

Your customers expect faster communication and authentic connections. Social Customer Care by Sprout Social helps your team go beyond expectations to deliver social customer service that builds long-lasting relationships.

[Schedule my demo](#demo)

![G2](https://brandfolder.sproutsocial.com/VXTUTVL1/at/9txg6sk9qxhrtwg4zf3j5wm/lgo_g2-small.svg)

Social Customer Service Leader, Winter 2024

## You know your customers. Sprout helps you prove it.

Play video:![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/x97tgz5qnrczpg7qw3kjw968/customer-care-launch_2024_video-thumbnail_final.png?auto=webp&format=png)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/6kjbpbx6v5rx7h54p6v6f8b/ui_customer-care_case-performance-report_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/qbhq9b5gtn8q87p96hbc3r7/ui_customer-care_case-agent-activity-report_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/732n2t4wmtrw847b639nk/ui_customer-care_automated-survey-report-CSAT-report_simplified.png?auto=webp&format=png)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/6kjbpbx6v5rx7h54p6v6f8b/ui_customer-care_case-performance-report_simplified.png?auto=webp&format=png)

## Show your customer care team’s impact on revenue

Demonstrate the ROI of exceptional social customer service to the rest of your organization with easy-to-understand reports.

Measure the impact of your care team

Evaluate your care team’s performance, track productivity and optimize workflows for increased customer satisfaction with the Case Management Report.

Lead more effective agents

Gather customer insights automatically

## Show your customer care team’s impact on revenue

Demonstrate the ROI of exceptional social customer service to the rest of your organization with easy-to-understand reports.

Measure the impact of your care team

Evaluate your care team’s performance, track productivity and optimize workflows for increased customer satisfaction with the Case Management Report.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/jx9sk9kx4rb6xzhnxvb98s4w/ui_customer-care_case-performance-report_simplified.png?auto=webp&format=png)

Lead more effective agents

Gather customer insights automatically

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/6k865gvnvwqk3wnj6wjgmq/ui_customer-care_ai-assist_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/kp66pfrr4k3sgm26qn9ntvh/ui_customer-care_case-classifications_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/7g3zmg5jn54qck5gpwkxhbc/ui_customer-care_integrations-preferred-reply-profiles_simplified.png?auto=webp&format=png)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/6k865gvnvwqk3wnj6wjgmq/ui_customer-care_ai-assist_simplified.png?auto=webp&format=png)

## Exceed customer expectations with personalization

Build stronger connections easily. Automatically determine which messages need replies and send personalized responses that adhere to brand standards.

Tailor your responses

Personalize your messages to customers. Enhance by AI Assist recommends alternative replies to enhance tone of voice or build a more elaborate response.

Assess messages thoughtfully

Know your customers inside & out

## Exceed customer expectations with personalization

Build stronger connections easily. Automatically determine which messages need replies and send personalized responses that adhere to brand standards.

Tailor your responses

Personalize your messages to customers. Enhance by AI Assist recommends alternative replies to enhance tone of voice or build a more elaborate response.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/9v459v3j5g2npkcbtf7s47bv/ui_customer-care_ai-assist_simplified.png?auto=webp&format=png)

Assess messages thoughtfully

Know your customers inside & out

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/8tmwsp2ns6q3srw9588hthn/ui_customer-care_automatic-case-creation_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/67687jkxm4ztx3r99b86cv/ui_customer-care_spike-alerts_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/nr9s6nwbctt53hxk64swg7t/ui_customer-care_global-conversations_simplified.png?auto=webp&format=png)![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/rktxj9hbtncqrq6r2snp74n/ui_customer-care_preferred-profiles-saved-reply_simplified.png?auto=webp&format=png)

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/8tmwsp2ns6q3srw9588hthn/ui_customer-care_automatic-case-creation_simplified.png?auto=webp&format=png)

## Scale your efforts quickly with cross-team collaboration

Respond to messages faster by aligning across your organization. Automatically classify which team a message is meant for and get real-time updates to ensure no customer is overlooked.

Set up faster workflows

Automatically create cases based on criteria like topic, profile type, message type, follower count, VIP status, language, sentiment and keyword.

Prevent a crisis with real-time alerts

Align across your organization

Maintain brand consistency

## Scale your efforts quickly with cross-team collaboration

Respond to messages faster by aligning across your organization. Automatically classify which team a message is meant for and get real-time updates to ensure no customer is overlooked.

Set up faster workflows

Automatically create cases based on criteria like topic, profile type, message type, follower count, VIP status, language, sentiment and keyword.

![](https://brandfolder.sproutsocial.com/VXTUTVL1/at/694jwbw4qjpfbgqtqm5ttvjz/ui_customer-care_automatic-case-creation_simplified.png?auto=webp&format=png)

Prevent a crisis with real-time alerts

Align across your organization

Maintain brand consistency

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![Columbia](https://brandfolder.sproutsocial.com/VXTUTVL1/at/r8nstz895qxk49brgh7s7mf/lgo_columbia.svg)

![Grammarly](https://brandfolder.sproutsocial.com/VXTUTVL1/at/qhkcq4hkn4wgg9q73r9qnt7/lgo_grammarly.svg)

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![MeUndies](https://brandfolder.sproutsocial.com/VXTUTVL1/at/qvtzqkbv4bbq54434pwkc32k/lgo_meundies.svg)

![Hudl](https://brandfolder.sproutsocial.com/VXTUTVL1/at/jsr2h8jp5fqmgbgrhmh7w4/lgo_hudl.svg)

![Honda](https://brandfolder.sproutsocial.com/VXTUTVL1/at/x457vnkwsrp6j3jx72mnnh/lgo_honda.svg)

![Columbia](https://brandfolder.sproutsocial.com/VXTUTVL1/at/r8nstz895qxk49brgh7s7mf/lgo_columbia.svg)

## Become your customers’ favorite brand

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- PlatformPlatform
  - [Engagement](/features/social-media-engagement/)
  - [Publishing](/features/social-media-publishing/)
  - [Analytics](/features/social-media-analytics/)
  - [Premium analytics](/features/premium-analytics/)
  - [Listening](/features/social-media-listening/)
  - [Influencer marketing](/influencer-marketing/)
  - [Employee advocacy](/features/employee-advocacy/)
  - [AI and automation](/ai/)
  - [Pricing](/pricing/)

- SolutionsSolutions
  - [Enterprise](/enterprise/)
  - [Agencies](/agencies/)
  - [Small and medium businesses](/smb/)
  - [Professional services](/premier-success/)
  - [Social media management](/social-media-management/)
  - [Customer care](/social-customer-service/)
  - [Social storefronts](/social-commerce/)
  - [Social insights](/social-media-insights/)
  - [Brand awareness](/brand-awareness/)
  - Industries

- [Travel and Hospitality](/travel-industry/)
- [Computer and Software](/software-industry/)
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- IntegrationsIntegrations
  - [Facebook](/integrations/facebook/)
  - [X](/integrations/twitter/)
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  - [Threads](/integrations/threads/)
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  - [All integrations](/integrations/)

- ResourcesResources
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  - [Resource center](/insights/resources/)
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  - [Find Influencers](/influencer-marketing/find-influencers/)
  - [Agency partner directory](/partner-directory)
  - [Affiliate and referrals](/partnership-program/)
  - [Brand assets](https://seeds.sproutsocial.com/brand-assets/)
  - Free social media tools

- [Landscape Image Resizer](/landscape/)
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  - Social media topics

- [Social Media Scheduling](/insights/social-media-scheduling-tools/)
- [Crisis Communications](/insights/crisis-communication-examples/)
- [Reputation Management](/insights/reputation-management/)
- [Social Media Statistics](/insights/social-media-statistics/)
- [Social Competitive Analysis](/insights/competitive-analysis/)
- [Employee Advocacy](/insights/what-is-employee-advocacy/)
- [Social Media Reporting](/insights/social-media-reporting/)
- [Social Media ROI](/insights/social-media-roi/)
- [Social Media Management](/insights/social-media-management/)
- [Social Media Marketing](/insights/social-media-marketing-strategy/)
- [Social Media Listening](/insights/social-media-listening/)
- [Business Intelligence](/insights/business-intelligence/)
- [Social Media Analytics](/insights/social-media-analytics/)

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  - [Trust Center](/trust-center/)

- SupportSupport
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  - [FAQs](/faq/)
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