कंटेंट मार्केटिंग की तकनीकें
Content marketing: What it is and why marketers should care
Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Content, in this context, includes ...
content marketing
Businesses use <anchor>content marketing</anchor> strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.
Content marketing news, trends and how-to guides | MarTech
Content marketing news, trends and how-to guides \| MarTech

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[MarTech](https://martech.org/) » Content Marketing

# Content marketing

MarTech is your source for content marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house [team](https://martech.org/staff/) of editors and research professionals, and subject matter experts from leading brands and agencies.

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## Dig deeper into Content marketing:

[![shutterstock_425341582](https://martech.org/wp-content/uploads/2019/03/shutterstock_425341582-600x338.jpg)](https://martech.org/how-to-make-old-content-marketing-new-again/)

## [How to make old content marketing new again](https://martech.org/how-to-make-old-content-marketing-new-again/)

​

[![people-reading-content-1920](https://martech.org/wp-content/uploads/2020/06/people-reading-content-1920-600x338.jpg)](https://martech.org/open-the-gate-and-let-your-content-roam-free/)

## [Open the gate and let your content roam free](https://martech.org/open-the-gate-and-let-your-content-roam-free/)

​

[![Content-marketing](https://martech.org/wp-content/uploads/2022/09/Content-marketing-600x338.jpeg.webp)](https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/)

## [Content marketing: What it is and why marketers should care](https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care/)

​

[![Owned-asset-optimization-The-right-medicine-for-healthcare-brands](https://martech.org/wp-content/uploads/2024/03/Owned-asset-optimization-The-right-medicine-for-healthcare-brands-600x338.png.webp)](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers/)

## [Data-driven content: The key to connecting with healthcare consumers](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers/)

​

[![Join-our-webinar-save-your-seat](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/use-dam-and-ai-to-keep-up-with-content-demands/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Use DAM and AI to keep up with content demands](https://martech.org/use-dam-and-ai-to-keep-up-with-content-demands/)

Explore emerging AI trends and practical applications for enhancing digital asset management.

[Edna Chavira](https://martech.org/author/edna-chavira/ "Posts by Edna Chavira") \| Sep 12, 2024 at 4:39 pm ET


[![Woman-using-digital-tablet-and-laptop-computer](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-4-types-of-content-buyers-want/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [The 4 types of content buyers want](https://martech.org/the-4-types-of-content-buyers-want/)

Create high-impact content by understanding buyer preferences and leveraging existing assets.

[Scott Gillum](https://martech.org/author/scott-gillum/ "Posts by Scott Gillum") \| Sep 11, 2024 at 11:11 am ET


[![AI-generated-image-by-Lisa-Peyton-on-the-future-of-AI-content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-ai-powered-marketers-roadmap-to-the-future-of-content/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [The AI-powered marketer’s roadmap to the future of content](https://martech.org/the-ai-powered-marketers-roadmap-to-the-future-of-content/)

Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.

[Lisa Peyton](https://martech.org/author/lisa-peyton/ "Posts by Lisa Peyton") \| Sep 6, 2024 at 10:22 am ET


[![meta-facebook-instagram](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-brands-are-using-ai-in-metas-advantage-campaigns/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [How brands are using AI in Meta’s Advantage+ campaigns](https://martech.org/how-brands-are-using-ai-in-metas-advantage-campaigns/)

Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Aug 30, 2024 at 10:36 am ET


[![Why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/what-marketers-need-to-know-about-email-deliverability/)

[Email marketing](https://martech.org/topic/email-marketing/)

## [Email deliverability: What you need to know](https://martech.org/what-marketers-need-to-know-about-email-deliverability/)

We've updated our article about email deliverability requirements to include a section on the impact of sales engagement tools.

[Constantine von Hoffman](https://martech.org/author/constantine-von-hoffman/ "Posts by Constantine von Hoffman") \| Aug 27, 2024 at 10:52 am ET


[![Marketer-using-AI-assistant](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/4-ways-to-achieve-early-wins-with-ai-in-marketing/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [4 ways to achieve early wins with AI in marketing](https://martech.org/4-ways-to-achieve-early-wins-with-ai-in-marketing/)

Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.

[Jim Ewel](https://martech.org/author/jim-ewel/ "Posts by Jim Ewel") \| Aug 22, 2024 at 10:05 am ET


[![DNC-in-Chicago](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans/)

[Digital advertising](https://martech.org/topic/digital-advertising/)

## [Intense election ad buying could upend brands’ holiday marketing plans](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans/)

Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics?

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Aug 21, 2024 at 2:07 pm ET


[![Join-our-experts-for-this-live-panel-discussion-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/transform-content-creation-with-ai-and-automation/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [Transform content creation with AI and automation](https://martech.org/transform-content-creation-with-ai-and-automation/)

Unlock new possibilities for efficiency and impact.

[Edna Chavira](https://martech.org/author/edna-chavira/ "Posts by Edna Chavira") \| Aug 9, 2024 at 11:35 am ET


[![Join-our-experts-for-this-live-panel-discussion-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/future-proof-your-content-strategy/)

[Content management systems (CMS)](https://martech.org/topic/content-management-systems-cms/)

## [Future-proof your content strategy](https://martech.org/future-proof-your-content-strategy/)

Learn how to optimize your content for maximum impact


[Edna Chavira](https://martech.org/author/edna-chavira/ "Posts by Edna Chavira") \| Aug 5, 2024 at 6:18 pm ET


[![MT-chatbot-OG](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/lead-gen-tactics-for-b2b-best-of-the-martechbot/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Lead gen tactics for B2B: Best of the MarTechBot](https://martech.org/lead-gen-tactics-for-b2b-best-of-the-martechbot/)

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.

[MarTechBot](https://martech.org/author/martechbot/ "Posts by MarTechBot") \| Aug 5, 2024 at 1:08 pm ET


[![B2B-professionals-in-a-meeting](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-to-build-a-better-buyer-journey-using-customer-behavioral-data/)

[B2B marketing](https://martech.org/topic/b2b-marketing/)

## [How to build a better buyer journey using customer behavioral data](https://martech.org/how-to-build-a-better-buyer-journey-using-customer-behavioral-data/)

Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.

[Scott Gillum](https://martech.org/author/scott-gillum/ "Posts by Scott Gillum") \| Aug 1, 2024 at 10:18 am ET


[![Canva-mobile-user](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/canva-acquires-genai-startup-leonardo-ai/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Canva acquires genAI startup Leonardo.AI](https://martech.org/canva-acquires-genai-startup-leonardo-ai/)

Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Jul 30, 2024 at 12:52 pm ET


[![Website-planning](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-to-transform-your-website-into-a-continuous-marketing-powerhouse/)

[Performance marketing](https://martech.org/topic/performance-marketing/)

## [How to transform your website into a continuous marketing powerhouse](https://martech.org/how-to-transform-your-website-into-a-continuous-marketing-powerhouse/)

Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.

[Venkatraman Kannan](https://martech.org/author/venkatraman-kannan/ "Posts by Venkatraman Kannan") \| Jul 26, 2024 at 1:39 pm ET


[![shutterstock_577546321-150x100](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/estimated-reading-times-increase-engagement/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How estimated reading times increase content engagement](https://martech.org/estimated-reading-times-increase-engagement/)

Letting your readers know how much time it takes to read your content helps improve user experience.

[Akshat Biyani](https://martech.org/author/akshat-biyani/ "Posts by Akshat Biyani") \| Jul 15, 2024 at 12:36 pm ET


[![A-B2B-marketers-guide-to-long-form-content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/uberflip-acquired-by-pathfactory/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [Uberflip acquired by PathFactory](https://martech.org/uberflip-acquired-by-pathfactory/)

Content experience platform Uberflip becomes part of PathFactory's B2B content offering.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Jul 15, 2024 at 11:52 am ET


[![How-to-produce-modular-content-to-drive-personalization-at-scale](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-to-produce-modular-content-to-drive-personalization-at-scale/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [How to produce modular content to drive personalization at scale](https://martech.org/how-to-produce-modular-content-to-drive-personalization-at-scale/)

Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels.

[Nicole Greene](https://martech.org/author/nicole-greene/ "Posts by Nicole Greene") \| Jul 10, 2024 at 11:05 am ET


[![DAM-MIR-cover-2024](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo/)

[Digital asset management (DAM)](https://martech.org/topic/digital-asset-management-dam/)

## [20 questions to ask DAM software vendors during the demo](https://martech.org/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo/)

Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.

[Pamela Parker](https://martech.org/author/pamela-parker/ "Posts by Pamela Parker") \| Jul 9, 2024 at 8:54 am ET


[![The-failsafe-approach-to-building-strategic-nurture-paths](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-failsafe-approach-to-building-strategic-nurture-paths/)

[Customer journey orchestration](https://martech.org/topic/customer-journey-orchestration/)

## [The failsafe approach to building strategic nurture paths](https://martech.org/the-failsafe-approach-to-building-strategic-nurture-paths/)

Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion

[Eric Dates](https://martech.org/author/eric-dates/ "Posts by Eric Dates") \| Jul 1, 2024 at 10:03 am ET


[![7-marketing-strategies-to-conquer-decision-paralysis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/7-marketing-strategies-to-conquer-decision-paralysis/)

[Marketing management](https://martech.org/topic/marketing-management/)

## [7 marketing strategies to conquer decision paralysis](https://martech.org/7-marketing-strategies-to-conquer-decision-paralysis/)

Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.

[Brianna Miller](https://martech.org/author/brianna-miller/ "Posts by Brianna Miller") \| Jun 28, 2024 at 11:00 am ET


[![How-small-companies-make-a-big-splash-with-event-content](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-small-companies-make-a-big-splash-with-event-content/)

[Event marketing](https://martech.org/topic/event-marketing/)

## [How small companies make a big splash with event content](https://martech.org/how-small-companies-make-a-big-splash-with-event-content/)

Hear from two companies driving engagement and pipeline for months after their events with strategic content.

[Lisa Shaw](https://martech.org/author/lisa-shaw/ "Posts by Lisa Shaw") \| Jun 26, 2024 at 9:56 am ET


[![edam24_mir_cover-crop1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools/)

[Digital asset management (DAM)](https://martech.org/topic/digital-asset-management-dam/)

## [What is digital asset management and how can it help you?](https://martech.org/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools/)

Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.

[Pamela Parker](https://martech.org/author/pamela-parker/ "Posts by Pamela Parker") \| Jun 19, 2024 at 8:51 am ET


[![cars-traffic-road-ss-1920_utk4rd](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/next-level-content-creation-for-the-auto-industry/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Next-level content creation for the auto industry](https://martech.org/next-level-content-creation-for-the-auto-industry/)

Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Jun 18, 2024 at 3:26 pm ET


[![Data-quality-in-the-age-of-AI](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/b2b-marketers-say-improving-data-quality-is-top-priority/)

[B2B marketing](https://martech.org/topic/b2b-marketing/)

## [B2B marketers say improving data quality is top priority](https://martech.org/b2b-marketers-say-improving-data-quality-is-top-priority/)

Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.

[Constantine von Hoffman](https://martech.org/author/constantine-von-hoffman/ "Posts by Constantine von Hoffman") \| Jun 10, 2024 at 2:32 pm ET


[![google-search-screen-laptop-stock-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/google-audience-focus-content-quality-are-still-the-keys-to-seo/)

[Search marketing](https://martech.org/topic/search-marketing/)

## [Google: Audience focus, content quality are still the keys to SEO](https://martech.org/google-audience-focus-content-quality-are-still-the-keys-to-seo/)

Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.

[Danny Goodwin](https://martech.org/author/danny-goodwin/ "Posts by Danny Goodwin") \| Jun 10, 2024 at 1:01 pm ET


[![linkedin-app-mobile-ss-1920-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/linkedin-expands-video-ads-ai-tools-for-b2b-marketers/)

[B2B marketing](https://martech.org/topic/b2b-marketing/)

## [LinkedIn expands video ads, AI tools for B2B marketers](https://martech.org/linkedin-expands-video-ads-ai-tools-for-b2b-marketers/)

Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.

[Anu Adegbola](https://martech.org/author/anu-adegbola/ "Posts by Anu Adegbola") \| Jun 5, 2024 at 10:30 am ET


[![Canva-Enterprise](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/canva-introduces-canva-enterprise-work-kits-and-adtech-apps/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [Canva introduces Canva Enterprise, Work Kits and adtech apps](https://martech.org/canva-introduces-canva-enterprise-work-kits-and-adtech-apps/)

New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| May 23, 2024 at 12:30 pm ET


[![HubSpot](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/hubspots-content-hub-how-does-it-impact-marketings-future/)

[HubSpot](https://martech.org/topic/marketing-technology/hubspot/)

## [HubSpot’s Content Hub: How does it impact marketing’s future?](https://martech.org/hubspots-content-hub-how-does-it-impact-marketings-future/)

Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.

[Ali Schwanke](https://martech.org/author/ali-schwanke/ "Posts by Ali Schwanke") \| May 23, 2024 at 8:53 am ET


[![From-creative-briefs-to-conversations-The-key-to-better-marketing-alignment](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [From creative briefs to conversations: The key to better marketing alignment](https://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment/)

Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?

[Melissa Reeve](https://martech.org/author/melissa-reeve/ "Posts by Melissa Reeve") \| May 21, 2024 at 1:34 pm ET


[![Why-startups-need-more-than-just-press-releases](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/why-startups-need-more-than-just-press-releases/)

[Marketing management](https://martech.org/topic/marketing-management/)

## [Why startups need more than just press releases](https://martech.org/why-startups-need-more-than-just-press-releases/)

Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.

[Shama Hyder](https://martech.org/author/shama-hyder/ "Posts by Shama Hyder") \| May 17, 2024 at 12:07 pm ET


[![4-AI-tools-to-supercharge-visual-content-creation](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/4-ai-tools-to-supercharge-visual-content-creation/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [4 AI tools to supercharge visual content creation](https://martech.org/4-ai-tools-to-supercharge-visual-content-creation/)

Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.

[Taylor Peterson](https://martech.org/author/taylor-peterson/ "Posts by Taylor Peterson") \| May 14, 2024 at 9:43 am ET


[![smb_laptop_happy_272443556-ss-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [Constant Contact launches automated tools for brand consistency and campaign creation](https://martech.org/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation/)

New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| May 8, 2024 at 12:24 pm ET


[![typing-on-computer-content-development-stock-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/what-are-headless-or-hybrid-content-management-systems/)

[Content management systems (CMS)](https://martech.org/topic/content-management-systems-cms/)

## [What is a headless content management system?](https://martech.org/what-are-headless-or-hybrid-content-management-systems/)

The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.

[Pamela Parker](https://martech.org/author/pamela-parker/ "Posts by Pamela Parker") \| May 2, 2024 at 3:21 pm ET


[![AI-content-creation-Ushering-in-the-unimaginable](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/ai-content-creation-ushering-in-the-unimaginable/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [AI content creation: Ushering in the unimaginable](https://martech.org/ai-content-creation-ushering-in-the-unimaginable/)

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.

[Allen Martinez](https://martech.org/author/allen-martinez/ "Posts by Allen Martinez") \| Apr 26, 2024 at 9:57 am ET


[![What-can-a-potential-TikTok-‘ban-teach-marketers](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/what-can-a-potential-us-tiktok-ban-teach-marketers/)

[Social media marketing](https://martech.org/topic/social-media-marketing/)

## [What can a potential U.S. TikTok ban teach marketers?](https://martech.org/what-can-a-potential-us-tiktok-ban-teach-marketers/)

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.

[RJ Licata](https://martech.org/author/rj-licata/ "Posts by RJ Licata") \| Apr 26, 2024 at 9:46 am ET


[![HubSpot-office](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/hubspot-launches-new-genai-powered-content-hub/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [HubSpot launches new genAI-powered Content Hub](https://martech.org/hubspot-launches-new-genai-powered-content-hub/)

HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Apr 24, 2024 at 10:59 am ET


[![Screenshot-2024-04-23-102449](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/adobe-adds-ai-tools-to-photoshop-powered-by-updated-firefly-image-3/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Adobe adds AI tools to Photoshop powered by updated Firefly Image 3](https://martech.org/adobe-adds-ai-tools-to-photoshop-powered-by-updated-firefly-image-3/)

New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.

[Constantine von Hoffman](https://martech.org/author/constantine-von-hoffman/ "Posts by Constantine von Hoffman") \| Apr 23, 2024 at 12:22 pm ET


[![How-to-optimize-your-content-strategy-across-the-customer-journey](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-to-optimize-your-content-strategy-across-the-customer-journey/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [How to optimize your content strategy across the customer journey](https://martech.org/how-to-optimize-your-content-strategy-across-the-customer-journey/)

Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.

[Stephanie Trovato](https://martech.org/author/stephanie-trovato/ "Posts by Stephanie Trovato") \| Apr 16, 2024 at 9:55 am ET


[![Adobe-summit-2024-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-content-supply-chain-is-a-mess-can-adobe-help-fix-it/)

[Adobe Marketo](https://martech.org/topic/marketing-technology/adobe-marketo/)

## [The content supply chain is ‘a mess’: Can Adobe help fix it?](https://martech.org/the-content-supply-chain-is-a-mess-can-adobe-help-fix-it/)

We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Apr 3, 2024 at 1:26 pm ET


[![influencer-shama-hyder](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/why-influencer-marketing-is-critical-in-b2b/)

[B2B marketing](https://martech.org/topic/b2b-marketing/)

## [Why influencer marketing is critical in B2B](https://martech.org/why-influencer-marketing-is-critical-in-b2b/)

Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.

[Shama Hyder](https://martech.org/author/shama-hyder/ "Posts by Shama Hyder") \| Apr 2, 2024 at 9:29 am ET


[![Owned-asset-optimization-The-right-medicine-for-healthcare-brands](https://martech.org/wp-content/uploads/2024/03/Owned-asset-optimization-The-right-medicine-for-healthcare-brands-600x338.png.webp)](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers/)

[Content marketing](https://martech.org/topic/content-marketing/)

## [Data-driven content: The key to connecting with healthcare consumers](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers/)

This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.


[RJ Licata](https://martech.org/author/rj-licata/ "Posts by RJ Licata") \| Mar 28, 2024 at 11:48 am ET


1 [2](https://martech.org/topic/content-marketing/page/2/ "Page 2") [3](https://martech.org/topic/content-marketing/page/3/ "Page 3") [4](https://martech.org/topic/content-marketing/page/4/ "Page 4") [5](https://martech.org/topic/content-marketing/page/5/ "Page 5")

- [»](https://martech.org/topic/content-marketing/page/2/)

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