कंटेंट मार्केटिंग की तकनीकें
Content marketing: What it is and why marketers should care
Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. Content, in this context, includes ...
customer experience
Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Increasingly, delivering a good <anchor>customer experience</anchor> means delivering relevant, personalized content to customers in a way that works for them. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.
Customer experience news, trends and how-to guides | MarTech
Customer experience news, trends and how-to guides \| MarTech

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[MarTech](https://martech.org/) » Customer experience

# Customer experience

MarTech is your source for [customer experience](https://martech.org/what-is-customer-experience-and-why-does-it-matter/) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

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## Dig Deeper into Customer experience:

[![customer-experience-CX-stock-1920](https://martech.org/wp-content/uploads/2020/03/customer-experience-CX-stock-1920-600x338.jpg)](https://martech.org/what-is-customer-experience-and-why-does-it-matter/)

## [What is customer experience and why does it matter?](https://martech.org/what-is-customer-experience-and-why-does-it-matter/)

​

[![positive-cx-1920](https://martech.org/wp-content/uploads/2021/06/positive-cx-1920-600x338.png.webp)](https://martech.org/3-ways-to-deliver-more-relevant-customer-experiences/)

## [3 ways to deliver more relevant customer experiences](https://martech.org/3-ways-to-deliver-more-relevant-customer-experiences/)

​

[![liquor-shipment](https://martech.org/wp-content/uploads/2022/09/liquor-shipment-600x338.jpg.webp)](https://martech.org/how-allied-beverage-is-transforming-customer-experience/)

## [How Allied Beverage is transforming customer experience](https://martech.org/how-allied-beverage-is-transforming-customer-experience/)

​

[![Optichannel-marketing-The-emerging-approach-to-optimize-customer-experience](https://martech.org/wp-content/uploads/2024/03/Optichannel-marketing-The-emerging-approach-to-optimize-customer-experience-600x338.png.webp)](https://martech.org/beyond-multichannel-and-omnichannel-understanding-the-optichannel-approach/)

## [Beyond multichannel and omnichannel: Understanding the optichannel approach](https://martech.org/beyond-multichannel-and-omnichannel-understanding-the-optichannel-approach/)

​

[![Pizza-delivery-CX](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How brands are taking the AI plunge and testing customer experiences](https://martech.org/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences/)

CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Sep 12, 2024 at 2:33 pm ET


[![Starbucks-coffee-frapuccino-drink](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-fading-third-place-a-reflection-on-starbucks-and-society/)

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## [The fading third place: A reflection on Starbucks and society](https://martech.org/the-fading-third-place-a-reflection-on-starbucks-and-society/)

Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.

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[![How-to-identify-and-capitalize-on-your-ideal-customers-pain-points](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/nearly-half-of-us-consumers-feel-ignored-by-marketers/)

[Digital advertising](https://martech.org/topic/digital-advertising/)

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Paying more attention to values and preferences could lead to more business with turned-off customers.

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Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.

[Stephanie Miller](https://martech.org/author/stephanie-miller/ "Posts by Stephanie Miller") \| Sep 11, 2024 at 10:05 am ET


[![mtcf-24-og-home-2](https://martech.org/wp-content/uploads/2024/07/mtcf-24-og-home-2-600x314.png.webp)](https://martech.org/the-martech-conference-news/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [The MarTech Conference is ONLINE in 2 weeks – grab your free pass now](https://martech.org/the-martech-conference-news/)

Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.

[Lauren Donovan](https://martech.org/author/lauren-litwinka/ "Posts by Lauren Donovan") \| Sep 9, 2024 at 1:10 pm ET


[![happy-email](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/braze-unveils-new-freemium-offerings/)

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Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.

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[![youtube](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns/)

[B2C marketing](https://martech.org/topic/b2c-marketing/)

## [Google Ads unveils advanced performance planner for YouTube campaigns](https://martech.org/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns/)

Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.

[Anu Adegbola](https://martech.org/author/anu-adegbola/ "Posts by Anu Adegbola") \| Sep 4, 2024 at 10:40 am ET


[![Happy-Hispanic-family](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/3-ways-to-use-data-analytics-to-connect-with-hispanic-consumers/)

[Marketing analytics](https://martech.org/topic/marketing-analytics/)

## [3 ways to use data analytics to connect with Hispanic consumers](https://martech.org/3-ways-to-use-data-analytics-to-connect-with-hispanic-consumers/)

Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.

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[![Mobile_App_Ads_1920_Facebook](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/playable-ads-and-longer-campaigns-gain-traction-in-mobile-gaming/)

[Mobile marketing](https://martech.org/topic/mobile-marketing/)

## [Playable ads and longer campaigns gain traction in mobile gaming](https://martech.org/playable-ads-and-longer-campaigns-gain-traction-in-mobile-gaming/)

The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Sep 3, 2024 at 1:23 pm ET


[![mtcf-24-og-home-2](https://martech.org/wp-content/uploads/2024/07/mtcf-24-og-home-2-600x314.png.webp)](https://martech.org/apple-netflix-google-ford-and-nike-are-attending-martech-for-free-are-you/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?](https://martech.org/apple-netflix-google-ford-and-nike-are-attending-martech-for-free-are-you/)

Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.

[Lauren Donovan](https://martech.org/author/lauren-litwinka/ "Posts by Lauren Donovan") \| Sep 3, 2024 at 12:07 pm ET


[![Young-woman-using-mobile-phone](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-to-optimize-your-app-as-part-of-a-cross-device-approach/)

[Mobile marketing](https://martech.org/topic/mobile-marketing/)

## [How to optimize your app as part of a cross-device approach](https://martech.org/how-to-optimize-your-app-as-part-of-a-cross-device-approach/)

Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix.

[Sam Burr](https://martech.org/author/samburr/ "Posts by Sam Burr") \| Aug 28, 2024 at 12:19 pm ET


[![white-house-washington-dc-government-politics-ss-1920_fws2lp](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/white-house-to-tackle-bad-cx-practices/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [White House to tackle bad CX practices](https://martech.org/white-house-to-tackle-bad-cx-practices/)

The White House is mobilizing to tackle poor corporate CX practices. InMoment identifies key areas to tackle.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Aug 26, 2024 at 1:09 pm ET


[![Employee-experience-concept](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-employee-experience-drives-customer-satisfaction/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How employee experience drives customer satisfaction](https://martech.org/how-employee-experience-drives-customer-satisfaction/)

Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences.

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[![DNC-in-Chicago](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans/)

[Digital advertising](https://martech.org/topic/digital-advertising/)

## [Intense election ad buying could upend brands’ holiday marketing plans](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans/)

Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics?

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Aug 21, 2024 at 2:07 pm ET


[![Customer-experience-management-concept](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/3-elements-of-a-customer-technology-strategy/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [3 elements of a customer technology strategy](https://martech.org/3-elements-of-a-customer-technology-strategy/)

Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.

[Frans Riemersma](https://martech.org/author/frans-riemersma/ "Posts by Frans Riemersma") \| Aug 21, 2024 at 9:37 am ET


[![Blog_Marquee_1920x1080-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/ways-to-transform-the-customer-experience-with-ai/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [5 ways to transform the customer experience with AI](https://martech.org/ways-to-transform-the-customer-experience-with-ai/)

AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem

[Adobe](https://martech.org/author/adobe/ "Posts by Adobe") \| Aug 21, 2024 at 7:00 am ET


[![web-accessibility](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/improve-your-websites-accessibility-in-just-three-months/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [Improve your website’s accessibility in just three months](https://martech.org/improve-your-websites-accessibility-in-just-three-months/)

Discover how to balance ideal web accessibility standards with practical implementation

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[Email marketing](https://martech.org/topic/email-marketing/)

## [Email marketers sharpen deliverability tactics at MailCon](https://martech.org/email-marketers-sharpen-deliverability-tactics-at-mailcon/)

Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Aug 14, 2024 at 2:23 pm ET


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[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

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See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.

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[![Wunderkind-8-12-24-1920x1080-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/consumers-share-what-they-want-from-brands/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [Consumers share what they want from brands](https://martech.org/consumers-share-what-they-want-from-brands/)

We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.

[Wunderkind](https://martech.org/author/wunderkind/ "Posts by Wunderkind") \| Aug 12, 2024 at 7:00 am ET


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[Retail media networks](https://martech.org/topic/retail-media-networks/)

## [Retail media networks and advertisers going from guesswork to growth](https://martech.org/retail-media-networks-and-advertisers-going-from-guesswork-to-growth/)

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[![journey-map](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/customer-journey-maps-what-you-need-to-know/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [Customer journey maps: What you need to know](https://martech.org/customer-journey-maps-what-you-need-to-know/)

A good map helps you see the customer experience through the eyes of your customers.

[Mike Pastore](https://martech.org/author/mike-pastore/ "Posts by Mike Pastore") \| Aug 2, 2024 at 10:00 am ET


[![shutterstock_665225614-150x76](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/building-a-brand-strategy-essentials-for-long-term-success/)

[Marketing management](https://martech.org/topic/marketing-management/)

## [Building a brand strategy: Essentials for long-term success](https://martech.org/building-a-brand-strategy-essentials-for-long-term-success/)

Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.

[Allen Martinez](https://martech.org/author/allen-martinez/ "Posts by Allen Martinez") \| Jul 31, 2024 at 3:50 pm ET


[![Customer-satisfaction](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-customer-satisfaction-fuels-b2b-profitability/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How customer satisfaction fuels B2B profitability](https://martech.org/how-customer-satisfaction-fuels-b2b-profitability/)

Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.

[Scott Hornstein](https://martech.org/author/scott-hornstein/ "Posts by Scott Hornstein") \| Jul 31, 2024 at 9:37 am ET


[![MarTech-Podcast-Cover](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/what-cx-leaders-do-that-laggards-dont/)

[The MarTech.org podcast](https://martech.org/topic/the-martech-org-podcast/)

## [What CX leaders do that laggards don’t](https://martech.org/what-cx-leaders-do-that-laggards-dont/)

We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle.

[Mike Pastore](https://martech.org/author/mike-pastore/ "Posts by Mike Pastore") \| Jul 31, 2024 at 9:15 am ET


[![SurveyMonkey](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/surveymonkey-launches-a-cx-suite/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [SurveyMonkey launches a CX suite](https://martech.org/surveymonkey-launches-a-cx-suite/)

The online survey and feedback specialists are offering a packaged customer experience suite.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Jul 30, 2024 at 1:01 pm ET


[![Live-webinar-Save-your-spot-today](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/data-strategies-for-unlocking-customer-lifetime-value/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [Data strategies for unlocking customer lifetime value](https://martech.org/data-strategies-for-unlocking-customer-lifetime-value/)

Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.

[Edna Chavira](https://martech.org/author/edna-chavira/ "Posts by Edna Chavira") \| Jul 24, 2024 at 6:54 pm ET


[![Coco-Gauff-x-Little-Simz-x-Bose-1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-marketers-are-leveraging-olympics-focus-on-womens-sports-to-drive-engagement/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement](https://martech.org/how-marketers-are-leveraging-olympics-focus-on-womens-sports-to-drive-engagement/)

Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Jul 24, 2024 at 3:00 pm ET


[![data-cloud](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/how-salesforce-data-cloud-supports-cx-for-principal-financial/)

[Customer data platform (CDP)](https://martech.org/topic/customer-data-platform-cdp/)

## [How Salesforce Data Cloud supports CX for Principal Financial](https://martech.org/how-salesforce-data-cloud-supports-cx-for-principal-financial/)

Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Jul 19, 2024 at 2:38 pm ET


[![amazon-ecommerce](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024/)

[Ecommerce](https://martech.org/topic/ecommerce/)

## [The top ecommerce trends from record-breaking Amazon Prime Day 2024](https://martech.org/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024/)

Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Jul 18, 2024 at 2:44 pm ET


[![Wunderkind-7-17-24](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/the-rise-of-personalization-in-e-commerce-2024-consumer-insights/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [The rise of personalization in ecommerce: 2024 consumer insights](https://martech.org/the-rise-of-personalization-in-e-commerce-2024-consumer-insights/)

Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.

[Wunderkind](https://martech.org/author/wunderkind/ "Posts by Wunderkind") \| Jul 17, 2024 at 7:00 am ET


[![Komo-x-NY-Comic-Con-Fan-Hub](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement/)

[Event marketing](https://martech.org/topic/event-marketing/)

## [Comic Con trivia, cat personalities and beyond: Empowering customer engagement](https://martech.org/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement/)

Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.

[Kim Davis](https://martech.org/author/kim-davis/ "Posts by Kim Davis") \| Jul 16, 2024 at 12:45 pm ET


[![MT-chatbot-OG](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/measuring-new-customer-acquisition-and-loyalty-best-of-the-martechbot/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Measuring new customer acquisition and loyalty: Best of the MarTechBot](https://martech.org/measuring-new-customer-acquisition-and-loyalty-best-of-the-martechbot/)

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.

[MarTechBot](https://martech.org/author/martechbot/ "Posts by MarTechBot") \| Jul 15, 2024 at 12:43 pm ET


[![shutterstock_577546321-150x100](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/estimated-reading-times-increase-engagement/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [How estimated reading times increase content engagement](https://martech.org/estimated-reading-times-increase-engagement/)

Letting your readers know how much time it takes to read your content helps improve user experience.

[Akshat Biyani](https://martech.org/author/akshat-biyani/ "Posts by Akshat Biyani") \| Jul 15, 2024 at 12:36 pm ET


[![MT-chatbot-OG](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/boosting-customer-experience-with-website-redesign-best-of-the-martechbot/)

[Marketing artificial intelligence (AI)](https://martech.org/topic/marketing-artificial-intelligence-ai/)

## [Boosting customer experience with website redesign: Best of the MarTechBot](https://martech.org/boosting-customer-experience-with-website-redesign-best-of-the-martechbot/)

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.

[MarTechBot](https://martech.org/author/martechbot/ "Posts by MarTechBot") \| Jul 8, 2024 at 11:40 am ET


[![How-to-measure-marketings-value-without-third-party-cookies](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/61-of-marketers-still-relying-on-third-party-data/)

[B2B marketing](https://martech.org/topic/b2b-marketing/)

## [61% of marketers still relying on third-party data](https://martech.org/61-of-marketers-still-relying-on-third-party-data/)

Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.

[Constantine von Hoffman](https://martech.org/author/constantine-von-hoffman/ "Posts by Constantine von Hoffman") \| Jul 3, 2024 at 12:55 pm ET


[![edam24_mir_cover-crop1](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/does-your-organization-need-a-digital-asset-management-platform/)

[Digital asset management (DAM)](https://martech.org/topic/digital-asset-management-dam/)

## [Does your organization need a DAM? Audit first, with these easy steps.](https://martech.org/does-your-organization-need-a-digital-asset-management-platform/)

While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.

[Pamela Parker](https://martech.org/author/pamela-parker/ "Posts by Pamela Parker") \| Jul 3, 2024 at 10:51 am ET


[![retail-purchase](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/3-challenges-for-marketers-as-retail-media-networks-evolve/)

[Retail media networks](https://martech.org/topic/retail-media-networks/)

## [3 challenges for marketers as retail media networks evolve](https://martech.org/3-challenges-for-marketers-as-retail-media-networks-evolve/)

Brands should have a clear game plan before entering this fragmented, often confusing space.

[Chris Wood](https://martech.org/author/chris-wood/ "Posts by Chris Wood") \| Jul 2, 2024 at 2:07 pm ET


[![5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://martech.org/5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing/)

[Customer experience](https://martech.org/topic/customer-experience/)

## [5 big ways to turn up the voice of your customer in your marketing](https://martech.org/5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing/)

What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing.

[Bunny Tharpe](https://martech.org/author/bunny-tharpe/ "Posts by Bunny Tharpe") \| Jul 2, 2024 at 9:49 am ET


1 [2](https://martech.org/topic/customer-experience/page/2/ "Page 2") [3](https://martech.org/topic/customer-experience/page/3/ "Page 3") [4](https://martech.org/topic/customer-experience/page/4/ "Page 4") [5](https://martech.org/topic/customer-experience/page/5/ "Page 5")

- [»](https://martech.org/topic/customer-experience/page/2/)

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