ग्रोथ मार्केटिंग
What Is Growth Marketing? - Act-On
In a nutshell, growth marketers take deliberate steps toward expanding their company's customer base and overall revenue through more creative ...
the quality of their offerings
A company is more than the sum of its products. Every business relies on <anchor>the quality of their offerings</anchor> as the foundation of their revenue. But a product can’t sell itself, so you need to go beyond the tangible offering to build a larger narrative that delights your audience and elevates your brand to new heights. While staying within brand and style guidelines is important, don’t be afraid to express a creative, disruptive, or even subversive message. Again, know your audience and use that knowledge to anticipate and exceed their expectations.
Content Library - Act-On
Content Library - Act-On

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# Content Library

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![](https://act-on.com/wp-content/uploads/2024/01/martech_hero.webp)

## Browse Our free resources

## Act-On Blog

[Browse All](/demo)

### [HIPAA-Compliant Marketing Automation: Keeping Data Secure](https://act-on.com/learn/blog/hipaa-compliant-marketing-automation-keeping-data-secure/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

Data Management and Reporting

[Learn More](https://act-on.com/learn/blog/hipaa-compliant-marketing-automation-keeping-data-secure/)

### [Marketing Automation and CRM Sync: Keep Data Clean and Current Across Your Teams](https://act-on.com/learn/blog/marketing-automation-and-crm-sync/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

Data Management and Reporting

[Learn More](https://act-on.com/learn/blog/marketing-automation-and-crm-sync/)

### [How to Find a Single Source of Truth for Marketing (And Why It Matters)](https://act-on.com/learn/blog/how-to-find-a-single-source-of-truth-for-marketing/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

Analytics and Reporting

[Learn More](https://act-on.com/learn/blog/how-to-find-a-single-source-of-truth-for-marketing/)

### [How Is AI Changing Digital Marketing? 6 Strategies to Use Human + AI to Scale](https://act-on.com/learn/blog/how-is-ai-changing-digital-marketing-6-strategies-to-use-human-ai-to-scale/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

AI and Marketing

[Learn More](https://act-on.com/learn/blog/how-is-ai-changing-digital-marketing-6-strategies-to-use-human-ai-to-scale/)

### [Debunking Email Personalization Myths: Part 1 of 2](https://act-on.com/learn/blog/debunking-email-personalization-myths-part-1-of-2/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

Email Marketing

[Learn More](https://act-on.com/learn/blog/debunking-email-personalization-myths-part-1-of-2/)

### [The Ultimate Email Marketing Toolkit](https://act-on.com/learn/blog/the-ultimate-email-marketing-toolkit/)

- ![Picture of Act-On](https://act-on.com/wp-content/uploads/2023/10/AO-logo_Color_Icon-100-96x96.jpg)
Act-On

Email Marketing

[Learn More](https://act-on.com/learn/blog/the-ultimate-email-marketing-toolkit/)

## Case Studies

[Browse All](/learn/case-studies)

### [ALLDATA](https://act-on.com/learn/case-studies/alldata/)

## It’s every email marketer's worst nightmare. A sudden spike in bounce rates. Luckily, ALLDATA had Act-On’s deliverability team on their side.

[Learn More](https://act-on.com/learn/case-studies/alldata/)

### [Bruker Biospin](https://act-on.com/learn/case-studies/how-bruker-biospin-reaches-the-right-audience-with-act-ons-dynamic-content/)

## Learn how a global manufacturer of scientific instruments simplified its digital reach across 90 destinations.

[Learn More](https://act-on.com/learn/case-studies/how-bruker-biospin-reaches-the-right-audience-with-act-ons-dynamic-content/)

### [Kris-Tech Wire](https://act-on.com/learn/case-studies/kris-tech-wire/)

## Insulated copper wire manufacturer Kris-Tech Wire found a responsive audience and tapped into the power of data by using Act-On surveys.

[Learn More](https://act-on.com/learn/case-studies/kris-tech-wire/)

### [BinMaster](https://act-on.com/learn/case-studies/act-on-solves-multiple-marketing-challenges-for-binmaster/)

## Act-On’s marketing automation software helps a manufacturing company manage hundreds of leads per month and efficiently roll out its digital marketing strategies.

[Learn More](https://act-on.com/learn/case-studies/act-on-solves-multiple-marketing-challenges-for-binmaster/)

### [Avery Dennison](https://act-on.com/learn/case-studies/avery-dennison-manufacturing/)

## Avery Dennison reduced software costs by 37% and tripled email open rates after enhancing its Act-On implementation recently. Read on to find out how.

[Learn More](https://act-on.com/learn/case-studies/avery-dennison-manufacturing/)

### [Johnson County Community College](https://act-on.com/learn/case-studies/johnson-county-community-college-case-study/)

## By updating data collection efforts and integrating Act-On with SugarCRM, this Kansas community college was able to launch segmented marketing programs to positively affect enrollment.

[Learn More](https://act-on.com/learn/case-studies/johnson-county-community-college-case-study/)

## Data Sheets

[Browse All](/learn/datasheets)

### [Act-On Email Marketing](https://act-on.com/learn/data-sheets/email-marketing-info/)

## Download this datasheet to learn how Act-On’s combination of simplicity and power makes it easy to create, personalize, test, deploy, and measure your email marketing campaigns

[Learn More](https://act-on.com/learn/data-sheets/email-marketing-info/)

### [Power Marketing and Sales Alignment With Act-On](https://act-on.com/learn/data-sheets/power-marketing-power-sales-act/)

## View this datasheet to learn how you can power Marketing and Sales alignment with the Act-On marketing automation platform.

[Learn More](https://act-on.com/learn/data-sheets/power-marketing-power-sales-act/)

### [Act-On Advanced CRM Mapping](https://act-on.com/learn/data-sheets/advanced-crm-mapping/)

## With Act-On's Advanced CRM Mapping tools, you can leverage the data you collect for more targeted and personalized marketing.

[Learn More](https://act-on.com/learn/data-sheets/advanced-crm-mapping/)

### [Marketing Automation Buyer’s Checklist](https://act-on.com/learn/data-sheets/marketing-automation-buyers-checklist-for-changing-solutions/)

[Learn More](https://act-on.com/learn/data-sheets/marketing-automation-buyers-checklist-for-changing-solutions/)

### [Act-On Data Studio](https://act-on.com/learn/data-sheets/act-on-data-studio/)

[Learn More](https://act-on.com/learn/data-sheets/act-on-data-studio/)

### [What Is the California Consumer Privacy Act (CCPA)?](https://act-on.com/learn/data-sheets/what-is-the-california-consumer-privacy-act/)

[Learn More](https://act-on.com/learn/data-sheets/what-is-the-california-consumer-privacy-act/)

## eBooks

[Browse All](/learn/ebooks-guides)

### [Act-On Email Marketing](https://act-on.com/learn/data-sheets/email-marketing-info/)

## Download this datasheet to learn how Act-On’s combination of simplicity and power makes it easy to create, personalize, test, deploy, and measure your email marketing campaigns

[Learn More](https://act-on.com/learn/data-sheets/email-marketing-info/)

### [Power Marketing and Sales Alignment With Act-On](https://act-on.com/learn/data-sheets/power-marketing-power-sales-act/)

## View this datasheet to learn how you can power Marketing and Sales alignment with the Act-On marketing automation platform.

[Learn More](https://act-on.com/learn/data-sheets/power-marketing-power-sales-act/)

### [Act-On Advanced CRM Mapping](https://act-on.com/learn/data-sheets/advanced-crm-mapping/)

## With Act-On's Advanced CRM Mapping tools, you can leverage the data you collect for more targeted and personalized marketing.

[Learn More](https://act-on.com/learn/data-sheets/advanced-crm-mapping/)

## News

[Browse All](/learn/press-news)

### [Act-On Software Launches Innovative Affiliate Program for Streamlined Customer Referrals](https://act-on.com/learn/news-press/act-on-software-launches-innovative-affiliate-program/)

## Act-On Software, a leading provider of marketing automation solutions, is thrilled to announce the launch of its groundbreaking Affiliate Program.

[Learn More](https://act-on.com/learn/news-press/act-on-software-launches-innovative-affiliate-program/)

### [Act-On Featured In Tekpon’s Top Marketing Analytics Software Rankings](https://act-on.com/learn/news-press/act-on-featured-in-tekpons-top-marketing-analytics-software-rankings/)

## Tekpon, the online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape, has ranked Act-On Advanced Analytics in its list of Top Marketing Analytics Software.

[Learn More](https://act-on.com/learn/news-press/act-on-featured-in-tekpons-top-marketing-analytics-software-rankings/)

### [Act-On deliverability helps marketers avoid spam boxes, comply with 2024 email authentication rules](https://act-on.com/learn/news-press/act-on-email-deliverability/)

## Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.

[Learn More](https://act-on.com/learn/news-press/act-on-email-deliverability/)

## Webinars

[Browse All](/learn/on-demand-webinar/)

### [Act-On Software Launches Innovative Affiliate Program for Streamlined Customer Referrals](https://act-on.com/learn/news-press/act-on-software-launches-innovative-affiliate-program/)

## Act-On Software, a leading provider of marketing automation solutions, is thrilled to announce the launch of its groundbreaking Affiliate Program.

[Learn More](https://act-on.com/learn/news-press/act-on-software-launches-innovative-affiliate-program/)

### [Act-On Featured In Tekpon’s Top Marketing Analytics Software Rankings](https://act-on.com/learn/news-press/act-on-featured-in-tekpons-top-marketing-analytics-software-rankings/)

## Tekpon, the online marketplace connecting businesses with the software solutions they need to thrive in today’s digital landscape, has ranked Act-On Advanced Analytics in its list of Top Marketing Analytics Software.

[Learn More](https://act-on.com/learn/news-press/act-on-featured-in-tekpons-top-marketing-analytics-software-rankings/)

### [Act-On deliverability helps marketers avoid spam boxes, comply with 2024 email authentication rules](https://act-on.com/learn/news-press/act-on-email-deliverability/)

## Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.

[Learn More](https://act-on.com/learn/news-press/act-on-email-deliverability/)

## Ready to Act-On Your Marketing Goals?

Schedule a personalized demo today!

[I'm Ready](https://act-on.com/demo/)

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