ईमेल मार्केटिंग के फायदे
6 Benefits of Email Marketing for Small Businesses
What are the business benefits of email marketing? · 1. Email marketing can bring a high ROI. · 2. Email marketing can appeal to different audience segments.
2020 data
According to <anchor>2020 data</anchor>, email marketing can yield an ROI of up to $45 per dollar spent, with an average of $36 per dollar spent. And if you implement techniques like A/B testing, using a double opt-in and sticking to a regular schedule, you can increase this number.
Email ROI by industry 2020 | Statista
Email ROI by industry 2020 \| Statista

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# Email marketing ROI worldwide 2020, by industry

Published by

[Valentina Dencheva](/aboutus/our-research-commitment/3315/valentina-dencheva),


Mar 15, 2023


[Link to Statistic](#statisticContainer)
During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned 36 U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent.


Read more


## Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020     (in U.S. dollars)

CharacteristicAmount received for every U.S. dollars invested----------

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Additional Information


[© Statista 2024](/statistics/report-content/statistic/804656 "Report")

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Worldwide

Survey time period

April to June 2020

Number of respondents

>2,000

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among marketing professionals

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## Other statistics on the topic   [E-mail marketing worldwide](/topics/1446/e-mail-marketing/)

[![Monthly share of spam in the total e-mail traffic worldwide from January 2014 to December 2023](https://cdn.statcdn.com/Statistic/420000/420391-blank-100.png)+\
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Cyber Crime & Security\
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Spam: share of global e-mail traffic monthly 2014-2023](/statistics/420391/spam-email-traffic-share/) [![Number of e-mail users worldwide from 2017 to 2026 (in millions)](https://cdn.statcdn.com/Statistic/255000/255080-blank-100.png)+\
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Communications\
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Number of e-mail users worldwide 2017-2026](/statistics/255080/number-of-e-mail-users-worldwide/) [![Daily number of emails sent worldwide as of April 2024 by country (in billions)](https://cdn.statcdn.com/Statistic/1270000/1270459-blank-100.png)\
\
Communications\
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Countries with highest number of emails sent 2024](/statistics/1270459/daily-emails-sent-by-country/) [![Click-to-open rates of marketing e-mails worldwide in 2022, by industry](https://cdn.statcdn.com/Statistic/940000/942725-blank-100.png)+\
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Marketing\
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Click-to-open rates of marketing e-mails worldwide 2022, by industry](/statistics/942725/e-mail-marketing-click-to-open-rates-world/)

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## **Statistics on**  "    Email marketing worldwide    "

**The most important statistics**

- [Number of e-mail users worldwide 2017-2026](/statistics/255080/number-of-e-mail-users-worldwide/)
- [Countries with highest number of emails sent 2024](/statistics/1270459/daily-emails-sent-by-country/)
- [Spam: share of global e-mail traffic monthly 2014-2023](/statistics/420391/spam-email-traffic-share/)
- [E-mail marketing revenue worldwide 2022-2032](/statistics/1461804/email-marketing-revenue-worldwide/)

**The most important statistics**

- [Most used email marketing metrics worldwide 2023](/statistics/1452014/email-marketing-metrics/)
- [Leading e-mail marketing campaign types worldwide 2023](/statistics/1375850/email-marketing-campaign-types/)
- [Leading e-mail marketing priorities for professionals worldwide 2023](/statistics/1395183/top-email-marketing-priorities/)
- [Leading e-mail marketing campaign objectives worldwide 2024](/statistics/1376934/email-marketing-campaign-objectives/)
- [Subject line personalization rates in e-mail marketing worldwide 2023](/statistics/1375869/email-personalization-rates-worldwide/)
- [Most preferred week day for e-mail marketing campaigns worldwide 2023](/statistics/1376962/email-marketing-campaigns-week-day/)
- [Areas in which marketers used automation the most worldwide 2024](/statistics/1269813/marketing-channels-automation/)

**The most important statistics**

- [Marketing e-mail open rates worldwide 2023](/statistics/960928/marketing-email-open-rates-world/)
- [E-mail open rates change among marketers worldwide 2023](/statistics/1375790/email-open-rate-change-worldwide/)
- [Delivery status of marketing emails worldwide 2023, by provider](/statistics/1270352/emails-delivery-status-provider/)
- [Delivery status of marketing emails worldwide 2023, by industry](/statistics/1270353/emails-delivery-status-industry/)
- [ROI improve rates in e-mail marketing campaigns worldwide 2023](/statistics/1376015/email-roi-improve-rates/)
- [Click-to-open rates of marketing e-mails worldwide 2022, by industry](/statistics/942725/e-mail-marketing-click-to-open-rates-world/)
- [Likelihood to opt out of mailing lists in the U.S. 2023, by age group](/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/)
- [Social media link rates in e-mail marketing campaigns sent worldwide 2023](/statistics/1375914/email-social-media-links-rates-worldwide/)

**The most important statistics**

- [Areas in which data-driven marketing was currently the most useful worldwide 2024](/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/)
- [Favorite types of brand messaging among consumers worldwide 2023](/statistics/1368955/favorite-brand-messaging-consumers/)
- [Effectiveness of AI in email marketing in Europe & the U.S. 2023](/statistics/1406430/ai-effectiveness-email-marketing/)
- [Top AI features in email marketing in Europe & the U.S. 2023](/statistics/1406421/ai-feautures-email-marketing/)

## Other statistics that may interest you Email marketing worldwide

Overview


4


- [Premium Statistic\
Number of e-mail users worldwide 2017-2026](/statistics/255080/number-of-e-mail-users-worldwide/)
- [Basic Statistic\
Countries with highest number of emails sent 2024](/statistics/1270459/daily-emails-sent-by-country/)
- [Premium Statistic\
Spam: share of global e-mail traffic monthly 2014-2023](/statistics/420391/spam-email-traffic-share/)
- [Premium Statistic\
E-mail marketing revenue worldwide 2022-2032](/statistics/1461804/email-marketing-revenue-worldwide/)

Usage


7


- [Premium Statistic\
Most used email marketing metrics worldwide 2023](/statistics/1452014/email-marketing-metrics/)
- [Premium Statistic\
Leading e-mail marketing campaign types worldwide 2023](/statistics/1375850/email-marketing-campaign-types/)
- [Premium Statistic\
Leading e-mail marketing priorities for professionals worldwide 2023](/statistics/1395183/top-email-marketing-priorities/)
- [Premium Statistic\
Leading e-mail marketing campaign objectives worldwide 2024](/statistics/1376934/email-marketing-campaign-objectives/)
- [Premium Statistic\
Subject line personalization rates in e-mail marketing worldwide 2023](/statistics/1375869/email-personalization-rates-worldwide/)
- [Premium Statistic\
Most preferred week day for e-mail marketing campaigns worldwide 2023](/statistics/1376962/email-marketing-campaigns-week-day/)
- [Premium Statistic\
Areas in which marketers used automation the most worldwide 2024](/statistics/1269813/marketing-channels-automation/)

Metrics & effectiveness


8


- [Premium Statistic\
Marketing e-mail open rates worldwide 2023](/statistics/960928/marketing-email-open-rates-world/)
- [Premium Statistic\
E-mail open rates change among marketers worldwide 2023](/statistics/1375790/email-open-rate-change-worldwide/)
- [Premium Statistic\
Delivery status of marketing emails worldwide 2023, by provider](/statistics/1270352/emails-delivery-status-provider/)
- [Premium Statistic\
Delivery status of marketing emails worldwide 2023, by industry](/statistics/1270353/emails-delivery-status-industry/)
- [Premium Statistic\
ROI improve rates in e-mail marketing campaigns worldwide 2023](/statistics/1376015/email-roi-improve-rates/)
- [Premium Statistic\
Click-to-open rates of marketing e-mails worldwide 2022, by industry](/statistics/942725/e-mail-marketing-click-to-open-rates-world/)
- [Premium Statistic\
Likelihood to opt out of mailing lists in the U.S. 2023, by age group](/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/)
- [Premium Statistic\
Social media link rates in e-mail marketing campaigns sent worldwide 2023](/statistics/1375914/email-social-media-links-rates-worldwide/)

Marketing personalization and AI


4


- [Premium Statistic\
Areas in which data-driven marketing was currently the most useful worldwide 2024](/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/)
- [Premium Statistic\
Favorite types of brand messaging among consumers worldwide 2023](/statistics/1368955/favorite-brand-messaging-consumers/)
- [Premium Statistic\
Effectiveness of AI in email marketing in Europe & the U.S. 2023](/statistics/1406430/ai-effectiveness-email-marketing/)
- [Premium Statistic\
Top AI features in email marketing in Europe & the U.S. 2023](/statistics/1406421/ai-feautures-email-marketing/)

Further related statistics

1


- [Basic Statistic\
E-mail messaging penetration in Great Britain 2007-2020](/statistics/286206/e-mail-messaging-penetration-in-great-britain/)

## **Further Content:** You might find this interesting as well

### Statistics

- [E-mail messaging penetration in Great Britain 2007-2020](/statistics/286206/e-mail-messaging-penetration-in-great-britain/ "Share of individuals sending and receiving e-mails in Great Britain from 2007 to 2020")

### Topics

[![](https://cdn.statcdn.com/Topic/1446.jpg)E-mail marketing worldwide](/topics/1446/e-mail-marketing/) [![](https://cdn.statcdn.com/Topic/1650.jpg)Content marketing](/topics/1650/content-marketing/) [![](https://cdn.statcdn.com/Topic/4295.jpg)E-mail usage in the United States](/topics/4295/e-mail-usage-in-the-united-states/) [![](https://cdn.statcdn.com/Topic/4481.jpg)Marketing personalization worldwide](/topics/4481/personalized-marketing/) [![](https://cdn.statcdn.com/Topic/7666.jpg)Digital advertising worldwide](/topics/7666/internet-advertising-worldwide/)

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Litmus. (September 21, 2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) \[Graph\]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/804656/email-roi-perception/

Litmus. "Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)." Chart. September 21, 2021. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/804656/email-roi-perception/

Litmus. (2021). Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/804656/email-roi-perception/

Litmus. "Email Marketing Return on Investment (Roi) in Selected Industries According to Marketers Worldwide as of June 2020 (in U.S. Dollars)." Statista, Statista Inc., 21 Sep 2021, https://www.statista.com/statistics/804656/email-roi-perception/

Litmus, Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/804656/email-roi-perception/ (last visited September 13, 2024)

Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) \[Graph\], Litmus, September 21, 2021. \[Online\]. Available: https://www.statista.com/statistics/804656/email-roi-perception/

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