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Conversion rate optimization
For your business’s website to succeed, you need conversions. Whether it’s signing up for an email list or making a purchase, these conversions are what fuel your business’s growth. <anchor>Conversion rate optimization</anchor>, or CRO, is a type of marketing strategy that involves updating your website to maximize conversions.
What Is Conversion Rate Optimization? [CRO Guide]
What Is Conversion Rate Optimization? \[CRO Guide\][Skip to main content ↓](#page-main-content)

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- [Glossary](https://www.webfx.com/digital-marketing/glossary/) What Is Conversion Rate Optimization?

# What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of improving your website for users and making it easier for them to take actions that benefit your business and its bottom line, like purchasing your product or signing up for your newsletter. Learn more about CRO in our CRO guide.

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Every company that wants to grow needs to earn (as well as retain) customers. That’s why conversion rate optimization is essential for businesses. No matter your industry, size, or specialty, you can use and benefit from [conversion rate marketing](https://www.webfx.com/blog/marketing/conversion-rate-marketing/).

What _is_ conversion rate optimization, though?

Great question, because in this CRO guide, you’ll learn everything about [conversion rate optimization](https://www.webfx.com/blog/conversion-rate-optimization/how-to-create-cro-strategy/). From CRO’s definition to its benefits, this guide offers an easy-to-follow handbook for your business. Start reading now to learn what conversion rate optimization is, how to calculate it, and more!

If you’re ready to improve your online conversion rates, give us a call at [**888-601-5359**](tel:888-601-5359) to learn how our [conversion rate optimization services](https://www.webfx.com/digital-marketing/services/conversion-rate-optimization/) can help your site earn more conversions and revenue!

## What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) tailors your site for conversions, like filling out a contact form or purchasing a product. When you [practice CRO](https://www.webfx.com/blog/marketing/conversion-rate-optimization-techniques/), you try to understand what motivates or stops website users from taking an action or completing a goal. Then, you use that understanding (and data) to make informed changes to your site to provide users with a barrier-free process to converting.

## What is a conversion?

To understand the meaning of conversion rate optimization, you also need to know the definition of conversion.

A conversion describes any action that completes a goal specific to your website.

You can classify conversions as either macro- or micro-conversions:

![definitions of macro and micro conversions](https://www.webfx.com/wp-content/uploads/2021/11/macro-vs-micro-conversions.png)

- **Macro-conversions:** A macro-conversion describes a bottom-of-the-funnel conversion, like purchasing a product, requesting a service quote, or contacting a team member. These conversions have immediate value to your business.
- **Micro-conversions:** A micro-conversion describes a top- or middle-of-the-funnel conversion, like subscribing to an email newsletter, adding a product to a shopping cart, or creating an account with your company. These conversions have less immediate value, but massive potential.

When you practice conversion rate optimization, you’ll often focus on tests that target both these [conversion rate metrics](https://www.webfx.com/blog/marketing/conversion-rate-metrics/). While you can focus solely on macro-conversions, this limited view prevents your company from tapping into a valuable market of users.

## What is a conversion rate?

Your [conversion rate](https://www.webfx.com/blog/conversion-rate-optimization/cvr-meaning/) is a percentage that describes the number of website goal completions, divided by your total site traffic. The [average conversion rate for organic traffic](https://www.webfx.com/blog/marketing/what-is-a-good-conversion-rate/) (or traffic that comes from search engines like Google) is around 16%.

> **Conversion rate = Number of Goal Completions / Total Website Traffic**

You can also look at your conversion rate from other channels, like social media and [paid advertising](https://www.webfx.com/blog/marketing/online-paid-advertising/).

In most cases, your conversion rate optimization efforts will focus on helping every user (no matter where they came from) complete a goal, like subscribing to a newsletter or buying a product. Looking at the conversion rates for specific channels, though, can help you uncover bottlenecks and barriers.

## How to calculate your conversion rate

A [conversion rate calculator](https://www.webfx.com/tools/conversion-rate-calculator/) can expedite the entire process of calculating your conversion rate.

![conversion rate formula](https://www.webfx.com/wp-content/uploads/2021/11/conversion-rate-optimization-formula.png)

If you want to calculate your conversion rate on your own, though, you can use the following formula:

> **Number of Goal Completions / Total Website Traffic**

Let’s look at a few examples of how to calculate your conversion rate.

- **Example 1**

In the scenario, you’re looking to maximize your product purchases. People can buy your product, say shower curtains, as much as they want. That means every time someone visits your site, they can make a purchase.

Here is a summary of your website and conversion data:

![CRO website summary example](https://www.webfx.com/wp-content/uploads/2021/11/cro-example-1.png)

- Total Traffic: 100
- Total Purchases: 50

Let’s input this data into the conversion rate formula:

> **50/100 = 50%**

You have a conversion rate of 50% — pretty impressive!

- **Example 2**

In this scenario, you’re still looking to increase your product purchases. The difference, however, is that users can only buy your product, say a monthly subscription to bath bombs, once. That means website visitors can only convert one time, versus multiple times.

Here is a summary of your data:

![CRO summary example 2](https://www.webfx.com/wp-content/uploads/2021/11/cro-example-2.png)

- Total Traffic: 100
- Number of Unique Visitors: 50
- Total Purchases: 25

Let’s input that data into the conversion rate formula. This time, however, you’ll divide your total purchases by the number of unique visitors since each user can only convert once. If they could convert more than once, you would use the total website traffic value.

> **25/50 = 50%**

Great! You have a conversion rate of 50%.

## Why is conversion rate optimization important?

What is conversion rate optimization used for? CRO’s primary purpose is to increase the number of customers you attract on your website.

Its secondary purpose is to increase your company’s overall revenue.

While it may sound like these objectives are the same, they don’t always go hand-in-hand.

You can get more customers for your business — which reflects overall growth — that may only purchase your most affordable goods or services.

You could also attract a handful of new customers who only buy your most expensive goods or services.

However, both objectives aren’t always mutually exclusive. You can improve the conversion rate optimization for your most affordable products _and_ your most expensive ones to get the best of both worlds. That gives you more customers and more revenue to grow your business better than ever before.

That kind of forward momentum can also help you become a big contender in your industry, ensuring you get more customers than your competition.

But these advantages are all well and good, but how do you incorporate CRO onto your website?

> #### Expert insights from ![webfx logo](/wp-content/themes/fx/assets/img/blocks/general/quote-and-headshot/webfx-logo.png)
>
> ![Jackie](https://www.webfx.com/wp-content/uploads/2024/01/Jackie2-scaled.jpg)**Jackie** WebFX Conversion and UX Specialist
>
> “With GA4 taking hold and data becoming more scarce, website owners are going to need to rely more on user testing to understand and improve their web experiences.
>
> WebFX clients are at an advantage with all the data available in our MarketingCloudFX suite, and access to user testing tools, but all of that data won’t do much if we’re not investing in understanding and activating it for better marketing.”

## The conversion rate optimization process

At its core, the conversion rate optimization (CRO) process is relatively simple. However, many variables affect how your CRO process turns out.

What is the CRO process like? Here’s a look at the basic steps of the process.

### 1\. Identify important elements

The first step is identifying important elements — ones that are likely to influence whether users will convert.

Common elements for [conversion rate optimization testing](https://www.webfx.com/blog/conversion-rate-optimization/conversion-rate-optimization-testing/) include:

- [Calls to action (CTAs)](https://www.webfx.com/blog/marketing/the-psychology-behind-calls-to-action/)
- Copy
- Images
- Offers
- Colors

### 2\. A/B test

Next, choose an aspect of the element to test. For example, if you selected a CTA, you could test its placement on the page, its size, its color, or the wording used.

You’ll then conduct an [A/B test](https://www.webfx.com/blog/marketing/ab-landing-page-testing/), which involves creating two variations of a page and showing them to different sets of users to see which version results in the most conversions.

### 3\. Implement winner

The next step is to implement the version that won the A/B test as the permanent version of the page.

### 4\. Repeat

After you’ve implemented one test on a page, you can move on to test a different version of the page. You can change the same element again or test a new element.

You can repeat this process as many times as you want. The more you do it, the more optimized for conversion your pages will become.

## Conversion rate optimization tools

Having [the right tools](https://www.webfx.com/blog/marketing/best-cro-tools/) is essential to successful conversion rate optimization. You can use web analytics tools, A/B testing tools, and various other kinds of tools in your CRO process.

Web analytics and audience analytics tools tell you how users interact with your website. This information can help you determine which pages and elements to work on and help you evaluate conversion performance.

A/B testing tools, of course, play a crucial role in the CRO process. These tools make it easier to conduct your tests and ensure you get accurate information.

Some of the most popular tools include:

- **Google Analytics**: [Google Analytics](https://www.webfx.com/analytics/glossary/what-is-google-analytics/) is the most popular web analytics tools in the world, and it has numerous features that are useful for CRO. You can use Google Analytics to track your conversions, see which pages on your site are most popular, and track how users move throughout your site.
- **Google Optimize:** Google also offers a tool made specifically for testing and optimizing your site. Using [Google Optimize](https://www.webfx.com/blog/marketing/what-is-google-optimize/), you can conduct various types of tests and personalize your website experience for users.
- **Hotjar:** [Hotjar](https://www.webfx.com/blog/marketing/what-is-hotjar/) helps you understand how users interact with your site and how that affects your conversion rate. With Hotjar, you get heatmaps, screen recordings, and other visitor behavior analysis tools.
- **VWO Testing:** [This tool](https://vwo.com/testing/) makes it easy to conduct A/B tests and other types of experiments as well as analyze your results.
- **MarketingCloudFX:** [MarketingCloudFX](https://www.webfx.com/marketingcloudfx/) is our digital marketing platform here at WebFX. It offers numerous web analytics and visitor behavior analysis features, such as screen recordings.

## 4 tips for improving your conversion rate optimization

[Conversion rate optimization starts by testing](https://www.webfx.com/blog/conversion-rate-optimization/cro-tests-for-your-website/) and improving individual parts of your website.

By tweaking the various elements of the sales funnel, you’ll be able to start affecting conversion rates, ideally toward a higher level.

Some techniques that have worked well for businesses in the past include:

### 1\. Use calls to action

![CTA button example](https://www.webfx.com/wp-content/uploads/2021/11/cta-button.png)

Calls to action (CTAs) are some of the most effective ways to increase your website’s conversion rate.

CTAs are short, concise, and verb-oriented phrases that tell someone what they can do next to get one step closer to become a customer.

That might include signing up for a newsletter, downloading a software trial, or buying a product.

Regardless of your objective, you need to tell potential customers what to do next so that they can stay on your site and eventually convert.

### 2\. Offer personalized deals

It’s critical that you track the people who enter your site with cookies so you can see when they return.

By watching each user’s behavior, you can get valuable information about what they want and what they do on your site.

So say someone came to your ecommerce site and looked at running shoes multiple times. They want to buy, but something is holding them back.

Take that opportunity to send them an email (if possible) that offers 10% off of their next shoe purchase. That will resonate with them since they want to buy shoes, and it’ll get you another sale with minimal loss in profit.

You can also do this by adding friendly on-page popups or popunders that display coupon codes for similar deals. And, if you’re a B2B company, you can offer a similar deal for your services.

### 3\. Use large, rounded, and colorful buttons

Buttons are one of the most effective ways to encourage site visitors to become customers.

That’s because buttons are large, noticeable, and fun to click.

The best buttons for CRO will be a different color from your site’s background, include a short CTA, and link to a page where someone can convert.

With those qualities on the same site element, you can quickly and easily take more people to your conversion pages and get more customers.

### 4\. Use short, simple language

One of the hardest things to do online is to write the way people talk.

But using that conversational language and tone is essential to getting good conversions.

After all, people like to feel like you’re talking to them — not selling to them.

To do this, try writing with short, easily-understood verbs, like:

- Get
- Discover
- Earn

You should also write short paragraphs (four sentences max) that cover one topic quickly.

Bulleted and numbered lists are also helpful since they’re easy to scan. That way, you can convey information quickly without delving into extensive explanations or long walls of text.

## Get started with conversion rate optimization

At WebFX, we have a whole team of experienced and knowledgeable CRO experts.

They’ve worked with lots of clients in the past, including B2B and B2C companies, and they know the tried-and-true conversion strategies that help companies grow. We’ve helped other companies grow by leaps and bounds in the past, and we’ll do the same for your business!

[Request a free quote](https://www.webfx.com/free-quote/) today or call us at [**888-601-5359**](tel:888-601-5359) to learn more about our [conversion rate optimization services](https://www.webfx.com/digital-marketing/services/conversion-rate-optimization/)!

#### Table of Contents

- [What is Conversion Rate Optimization (CRO)?](#cro-definition)
- [What is a Conversion?](#conversion-definition)
- [What is a Conversion Rate?](#conversion-rate-definition)
- [How to Calculate Your Conversion Rate](#calculate-conversion-rate)
- [Why is Conversion Rate Optimization Important?](#cro-benefits)
- [The Conversion Rate Optimization Process](#cro-process)
- [Conversion Rate Optimization Tools](#cro-tools)
- [4 Tips for Improving Your Conversion Rate Optimization](#cro-tips)
- [Get Started with Conversion Rate Optimization](#618abb7bde5b5-9)

#### Related Resources

- [What is Closed-Loop Marketing and How Does It Work?](https://www.webfx.com/blog/marketing/closed-loop-marketing/)
- [What is Competitive Analysis?](https://www.webfx.com/digital-marketing/glossary/what-is-a-competitive-analysis/)
- [What is Consumer Marketing?](https://www.webfx.com/blog/marketing/what-is-consumer-marketing/)
- [What is Contextual Targeting? (And Why Does It Even Matter?)](https://www.webfx.com/blog/marketing/contextual-targeting/)
- [What is Conversion Rate? CVR Meaning, Formula, and Reason to Track￼](https://www.webfx.com/blog/conversion-rate-optimization/cvr-meaning/)
- [What is Corporate Social Responsibility Marketing?](https://www.webfx.com/blog/marketing/corporate-social-responsibility-marketing/)
- [What is CRO Marketing? Your Guide to Driving More Conversions](https://www.webfx.com/blog/marketing/what-is-cro-marketing/)
- [What is Customer Match Marketing? (And How to Get Started)](https://www.webfx.com/blog/marketing/what-is-customer-match-marketing/)
- [What is Digital Marketing?](https://www.webfx.com/digital-marketing/glossary/what-is-digital-marketing/)
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- ![Outline of a blue hand icon touching a circle.](https://www.webfx.com/wp-content/uploads/2023/05/icon-digital-advertising.svg)Digital Advertising
  - [PPC Management Services](https://www.webfx.com/ppc/services/ "View plans and pricing")
  - [Enterprise PPC Management Services](https://www.webfx.com/ppc/services/enterprise/ "View plans and pricing")
  - [Social Media Advertising](https://www.webfx.com/social-media/services/advertising/ "View plans and pricing")
  - [Enterprise Social Media Advertising](https://www.webfx.com/social-media/services/enterprise-social-advertising/ "View plans and pricing")
  - [Programmatic Advertising Services](https://www.webfx.com/digital-advertising/services/programmatic/ "View plans and pricing")
  - [Addressable Geofencing Services](/digital-advertising/services/addressable-geofencing/ "View plans and pricing")
  - [Connected TV & OTT](https://www.webfx.com/digital-advertising/services/ott-connected-tv/ "View plans and pricing")
- ![Social media likes icon with heart and thumbs up.](https://www.webfx.com/wp-content/uploads/2023/05/icon-social-media.svg)Ecommerce
  - [Ecommerce SEO Services](https://www.webfx.com/seo/services/ecommerce/ "View plans and pricing")
  - [Ecommerce PPC Services](https://www.webfx.com/ppc/services/ecommerce/ "View plans and pricing")
  - [Ecommerce Social Media Advertising](https://www.webfx.com/social-media/services/ecommerce-advertising/ "View plans and pricing")
  - [B2B Ecommerce Enablement](/web-design/services/ecommerce/ "View plans and pricing")
  - [Shopping Feed Automation](https://www.webfx.com/ppc/services/shopping-feeds/ "View plans and pricing")
  - [Ecommerce Digital Marketing Services](https://www.webfx.com/digital-marketing/services/ecommerce/ "View plans and pricing")
  - [Ecommerce Marketing Resources](https://www.webfx.com/digital-marketing/ecommerce/ "Browse additional resources")
- ![Teal circle and blue lightbulb shapes.](https://www.webfx.com/wp-content/uploads/2023/05/icon-learn-seo.svg)Learn
  - [Our SEO Results](https://www.webfx.com/about/results/ "Explore client results")
  - [Our SEO Case Studies](/portfolio/ "Browse case studies")
  - [What Is an SEO Company?](/blog/seo/what-is-an-seo-company/ "Understand an SEO company’s role")
  - [How to Find the Best SEO Company](https://www.webfx.com/seo/learn/who-is-the-best-seo-company/ "Learn how to find an SEO provider")
  - [SEO Guide for Marketing Managers](/seo-guide-marketing-managers/ "Master SEO as a marketing manager ")
  - [What Is Digital Marketing?](https://www.webfx.com/digital-marketing/glossary/what-is-digital-marketing/ "Understand digital marketing’s meaning")
  - [Best Digital Marketing Tools](https://www.webfx.com/blog/marketing/digital-marketing-tools/ "Explore top-rated marketing tools")
- 198%



#### Increase in organic transactions

[Read Our Case Study](/portfolio/case-studies/koa/)

Close

- Revenue Marketing & CRO


- ![Light green geometric shape and blue flame shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-digital-marketing.svg)Digital Intelligence
  - [Web Channel Call Tracking](/analytics/services/call-tracking/ "View plans and pricing")
  - [SEO Reporting & Forecasting](/seo/services/custom-reporting/ "View plans and pricing")
  - [Channel Attribution & Forecasting](/analytics/services/channel-attribution-forecasting/ "View plans and pricing")
  - [Digital Marketing Competitor Analysis](/digital-marketing/services/competitor-analysis/ "View plans and pricing")
  - [Private Equity Due Diligence](/digital-marketing/services/digital-due-dilligence/ "View plans and pricing")
  - [Revenue Operations](https://www.webfx.com/digital-marketing/services/revenue-operations/ "View plans and pricing")
- ![Light green square and blue plus sign](https://www.webfx.com/wp-content/uploads/2023/05/icon-commerce-platforms.svg)Conversion
  - [Conversion Rate Optimization](/digital-marketing/services/conversion-rate-optimization/ "View plans and pricing")
  - [User Experience Testing](/web-design/services/ux-analysis/ "View plans and pricing")
  - [Landing Pages & Funnels](/ppc/services/landing-page-design/ "View plans and pricing")
  - [Online Review Acceleration](/technology/marketingcloudfx/reviewaccelerationfx/ "View plans and pricing")
  - [Channel Partner Sales Pipeline Management](/digital-marketing/services/channel-partner-marketing/ "View plans and pricing")
  - [Website Personalization](/content-marketing/services/personalized-website-content/ "View plans and pricing")
- ![Finger tapping buy icon.](https://www.webfx.com/wp-content/uploads/2023/05/icon-amazon.svg)Marketing Automation
  - [Account-Based Marketing Services](https://www.webfx.com/digital-advertising/services/account-based-marketing/ "View plans and pricing")
  - [Lead Nurture Email Marketing](/email-marketing/services/lead-nurture-marketing/ "View plans and pricing")
  - [Email Marketing Management](/email-marketing/services/ "View plans and pricing")
  - [Salesforce Marketing Automation](/martech/services/salesforce-consultants/ "View plans and pricing")
  - [Microsoft Dynamics Marketing Automation](/martech/services/microsoft-dynamics/ "View plans and pricing")
  - [Employment & Recruiting Marketing](https://www.webfx.com/digital-marketing/services/digital-recruitment/ "View plans and pricing")
- ![icon-b2b](https://www.webfx.com/wp-content/uploads/2023/05/icon-b2b.svg)Commerce Platforms
  - [SEO for Amazon](https://www.webfx.com/amazon/services/amazon-seo-listing-optimization-service/ "View plans and pricing")
  - [Advertising Management for Amazon](https://www.webfx.com/amazon/services/advertising/ "View plans and pricing")
  - [Shopify Optimization Services](https://www.webfx.com/seo/services/shopify/ "View plans and pricing")
  - [Facebook Marketplace for Business](https://www.webfx.com/social-media/services/facebook-marketplace/ "View plans and pricing")
  - [Influencer Marketing Services](https://www.webfx.com/social-media/services/influencer-marketing/ "View plans and pricing")
  - [Walmart Marketplace Advertising](https://www.webfx.com/marketplaces/services/walmart/ "View plans and pricing")
- 30%+



#### increase in ecommerce sales

[Read Our Case Study](/portfolio/case-studies/s-clyde-weaver/)

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- UX & Interactive


- ![Blue and purple laptop shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-ux.svg)Design
  - [Website Design](/web-design/services/ "View plans and pricing")
  - [Website Redesign](/web-design/services/redesign/ "View plans and pricing")
  - [Rapid Web Design](/web-design/services/rainmakerfx/ "View plans and pricing")
  - [Social Media Design](https://www.webfx.com/social-media/services/design/ "View plans and pricing")
  - [Ecommerce Website Design](https://www.webfx.com/web-design/services/ecommerce/ "View plans and pricing")
  - [Email Marketing Testing & Design](/email-marketing/services/design/ "View plans and pricing")
- ![Content marketing icon with pencil and paper.](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-marketing.svg)Content Marketing
  - [SEO Copywriting](/content-marketing/services/website-copywriting/ "View plans and pricing")
  - [Content Marketing Services](/content-marketing/services/ "View plans and pricing")
  - [Social Media Management](https://www.webfx.com/social-media/services/ "View plans and pricing")
  - [Infographics & Motion Graphics](/content-marketing/services/infographics/ "View plans and pricing")
  - [Web Video Production Services](/content-marketing/services/video-production/ "View plans and pricing")
  - [YouTube Advertising](https://www.webfx.com/digital-advertising/services/youtube/ "View plans and pricing")
- ![Development icon.](https://www.webfx.com/wp-content/uploads/2023/05/icon-development.svg)Development
  - [Digital Experience Development](/web-development/services/ "View plans and pricing")
  - [Shopify Ecommerce Development](/web-development/services/shopify/ "View plans and pricing")
  - [Web Infrastructure & Maintenance](/web-development/services/website-maintenance/ "View plans and pricing")
  - [Content Management Systems](/web-development/services/cms/ "View plans and pricing")
  - [AI & GPT Integration](https://www.webfx.com/martech/services/ai-integration/ "View plans and pricing")
  - [ADA Compliance Services](/web-development/services/ada-compliance/ "View plans and pricing")
- ![Learn icon of lightbulb.](https://www.webfx.com/wp-content/uploads/2023/05/icon-learn-ux.svg)Challenges We Solve
  - [My Website Doesn’t Drive Leads](/blog/marketing/my-website-doesnt-drive-leads/ "Troubleshoot lead generation")
  - [My Website Traffic Is Going Down](/blog/marketing/why-is-my-website-traffic-going-down/ "Troubleshoot website traffic")
  - [My Website Doesn’t Convert](/blog/conversion-rate-optimization/my-website-doesnt-convert/ "Troublshoot conversion rates")
  - [My Website Isn’t Making Money](/blog/web-design/why-isnt-my-website-making-money/ "Troubleshoot site revenue")
  - [My Website Isn’t Showing Up on Google](https://www.webfx.com/about/our-approach/site-isnt-showing-up-on-google/ "Troubleshoot indexing issues")
  - [How & Where To Sell Products Online](/digital-marketing/ecommerce/how-to-sell-online/ "Master selling online")
- ### The WebFX Portfolio

[View Design Portfolio](/portfolio/design-portfolio/)

Close

- Technology


- ![Green bar graphs with upwards blue arrow](https://www.webfx.com/wp-content/uploads/2023/05/icon-revenue.svg)Revenue Acceleration Platform
  - [MarketingCloudFX Revenue Platform](/technology/marketingcloudfx/ "View plans and pricing")
  - [Nutshell CRM](/technology/nutshell/ "View plans and pricing")
  - [Customer Data Platform (CDP)](/martech/services/customer-data-platform/ "View plans and pricing")
  - [Lead Management & Scheduling Solutions](/martech/services/lead-management/ "View plans and pricing")
  - [CRM Retargeting Technology](/digital-advertising/services/crm-retargeting/ "View plans and pricing")
  - [Contact Enrichment](https://www.webfx.com/digital-marketing/services/contact-enrichment/ "View plans and pricing")
- ![Analytics icon with bars at different heights.](https://www.webfx.com/wp-content/uploads/2023/05/icon-analytics.svg)Measurement
  - [CRM Integrations](/technology/marketingcloudfx/crm-integration/ "View plans and pricing")
  - [ROI Tracking Dashboards](/technology/marketingcloudfx/roi-dashboard/ "View plans and pricing")
  - [AI Marketing](https://www.webfx.com/martech/services/ai/ "View plans and pricing")
  - [B2B AR & VR Solutions](https://www.webfx.com/digital-advertising/services/b2b-ar-vr/ "View plans and pricing")
  - [Data Warehouse & ETL Pipelines](/martech/services/data-warehouse-etl-pipelines/ "View plans and pricing")
  - [Closed Loop Analytics](https://www.webfx.com/digital-marketing/services/closed-loop-analytics/ "View plans and pricing")
- ![Green circle and blue x](https://www.webfx.com/wp-content/uploads/2023/05/icon-marketing-automation.svg)Learn
  - [What Is a CRM?](https://www.webfx.com/blog/marketing/what-is-a-crm/ "Understand a CRM’s meaning")
  - [Data-Driven Marketing Guide](https://www.webfx.com/digital-advertising/first-party-data/ "Learn how to use data-driven marketing")
  - [What Is a CDP?](https://www.webfx.com/blog/marketing/what-is-a-customer-data-platform/ "Understand a CDP’s meaning")
  - [What Is ERP?](https://www.webfx.com/blog/marketing/what-is-erp/ "Understand an ERP’s meaning")
  - [What Is AI Marketing?](https://www.webfx.com/martech/learn/artificial-intelligence-marketing/ "Understand AI in marketing")
  - [What are CRM Integrations?](https://www.webfx.com/blog/marketing/crm-integrations/ "Undesrtand CRM integrations")
- #### Industry-leading revenue acceleration platform



![Rocket](/wp-content/themes/fx/assets/img/header/v2/rocket.svg)



##### A next-level approach to digital



WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.

[View MarketingCloudFX](/technology/marketingcloudfx/)
- #### Simple, all-in-one CRM platform for B2B



![Nutshell Acorn Logo](/wp-content/themes/fx/assets/img/header/v2/nutshell-acorn-logo.png)



##### Equip your sales team to win



Meet Nutshell, the CRM we've built from the ground up to help you reach your sales goals. Powerful features like workflow automation and centralized customer data make closing deals easier than ever.

[View Nutshell](/technology/nutshell/)

Close

- Who We Are


- ![Orange chat bubble shape and blue star shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-who-we-are.svg)Who We Are
  - [Our Approach](/about/our-approach/ "Explore our approach to digital marketing")
  - [About Us](/about/ "Get to know WebFX")
  - [Careers (We Are Hiring!)](/careers/ "Explore open positions")
  - [Contact Info](/contact/ "Learn how to contact us")
  - [WebFX Reviews](/about/reviews/ "Read our reviews")
  - [Awards](/about/awards/ "Browse our awards")
- ![Orange circle and blue leaf shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-community.svg)Community Impact
  - [Company Values](/about/company-values/ "Explore our POSITIVE values")
  - [Community Impact](/about/charities/ "Explore our community impact")
  - [FXBuilds](/about/fxbuilds/ "Explore FXBuilds projects")
  - [Equality at WebFX](https://equality.webfx.com/ "Explore our commitment to equality")
  - [STEMFX Program](/about/stem-fx/ "Explore our STEMFX program")
  - [WebFX History](/about/history/ "Explore our history")
- ![Blue circle with a dollar sign](https://www.webfx.com/wp-content/uploads/2023/05/icon-pricing.svg)Pricing Guides
  - [How Much Should a Website Cost?](/web-design/pricing/website-costs/ "Explore website costs")
  - [How Much Does PPC Cost?](/ppc/pricing/ "Explore PPC costs")
  - [Email Marketing Pricing](/email-marketing/pricing/ "Explore email marketing costs")
  - [Social Media Pricing](/social-media/pricing/ "Explore social media costs")
  - [SEO Pricing](/seo/pricing/ "Explore SEO costs")
  - [Local SEO Pricing](/local-seo/pricing/ "Explore local SEO costs")
- ![Blue and orange book shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-library.svg)Content Library
  - [Our Blog](https://www.webfx.com/blog/ "View our latest posts")
  - [SEO Checker Report](/seo-checker/ "Get a free SEO audit")
  - [Free Keyword Suggestion Tool](/tools/keywordsfx/ "Get keyword suggestions")
  - [Fix Your Funnel](/tools/fix-marketing-funnel/ "Find marketing funnel leaks")
  - [FAQFox](https://www.webfx.com/seo-tools/faqfox/ "Generate content topics")
  - [View All Tools](/tools/ "Explore all tools")
- #### \#1Best Place  to Work in PA

[View Careers](/careers/)

Close