सर्वश्रेष्ठ सोशल मीडिया मार्केटिंग टिप्स
The Top 10 Social Media Marketing Tips Your Company Needs for ...
In 2023, in order to best leverage social media for your business, you'll need to prepare for what's on the horizon. Chances are if you own a ...
posting multiple times per day
How often should you post on social media? The truth is it really depends on several factors. On TikTok, many successful accounts are <anchor>posting multiple times per day</anchor>. However, these accounts are typically celebrities or influencers who could post something with very little substance and people will still want to watch it. This is different for businesses. The more important thing is that consistently posting content will provide value to your audience at a rhythm that you can maintain. If you try to post daily but in order to do so, your content is thrown together hastily, and no one finds it valuable, the daily posts won’t do much for you. Instead, if you post on a certain platform once a week every Thursday, and it’s packed with valuable information for your customers, they will show up to check that out regularly. Consistency is important, but not at the expense of quality.
When Is the Best Time to Post on TikTok? [Cheat Sheet] Open main navigation menu
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# When Is the Best Time to Post on TikTok? \[Cheat Sheet\]

The best time to post on TikTok varies by day of the week. Use these recommendations to make sure your videos are seen by the most people.

Karolina Mikolajczyk
May 27, 2022
6 min read


![cover image](https://blog.hootsuite.com/wp-content/uploads/2022/07/best-time-to-post-on-tiktok-556x556.png)

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates?

Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people…

… or, for a TL;DR version, find out how to pinpoint your **unique best posting time in 4 minutes**:

## Table of Contents

[Is there a best time to post on TikTok?](#Is_there_a_best_time_to_post_on_TikTok)

[Overall best time to post on TikTok](#Overall_best_time_to_post_on_TikTok)

[Tips on finding your best time to post on TikTok](#Tips_on_finding_your_best_time_to_post_on_TikTok)

**Bonus: Get a free TikTok Growth Checklist** from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

## **Is there a best time to post on TikTok?**

Yes and no. TikTok does a great job serving each of its users a highly personalized mix of content on the app’s main interface, the [For You page](https://blog.hootsuite.com/tiktok-for-you-page/). But usually, videos suggested on the For You page are no older than a couple of days.

So, for best results, you’ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they’re online.

But reaching a wide audience on TikTok is not just a matter of _when_ you post. _H_ _ow often_ you post can also affect how your content is distributed on the platform (TikTok [recommends](https://www.tiktok.com/business/en/blog/tiktok-creative-ultimate-guide) posting 1-4 times per day). To find a posting schedule that will please both the [TikTok algorithm](https://blog.hootsuite.com/tiktok-algorithm/) and your fans, keep a close eye on your performance until you find a frequency that works.

That said, some hours and days seem to work better than others across the board. And if you are building an audience from zero, you might not have historical data to compare against yet.

If that’s the case, keep reading.

## **Overall best time to post on TikTok**

Based on our [experiments](https://blog.hootsuite.com/experiment-reels-vs-tiktok/) and analysis of 30,000 posts, the best time to post on TikTok for maximum engagement is **Thursday at 7 PM.**

Planning on posting more than once a week? Here’s a breakdown of **the best times to post on TikTok for each day of the week.**

[![the best times to post on tiktok according to Hootsuite's analysis](https://blog.hootsuite.com/wp-content/uploads/2022/05/best-time-to-post-tiktok-update-620x455.png)](https://blog.hootsuite.com/wp-content/uploads/2022/05/best-time-to-post-tiktok-update.png)

DayTimeMonday10:00 PMTuesday9:00 AMWednesday7:00 AMThursday7:00 PMFriday3:00 PMSaturday11:00 AMSunday4:00 PM

All times are calculated for Pacific Standard Time.

### Best time to post on TikTok on Monday

The best time to post on TikTok on **Monday is 10:00 PM.** It seems the majority of TikTok users may like to start their week off strong at work and wind down with some light entertainment at night.

### Best time to post on TikTok on Tuesday

The best time to post on TikTok on **Tuesday is 9:00 AM.** Engagement seems to be stronger in the earlier parts of the morning from 6 AM onwards.

### Best time to post on TikTok on Wednesday

The best time to post on TikTok on **Wednesday is 7:00 AM**. Another engaged crowd of morning people!

### Best time to post on TikTok on Thursday

The best time to post on TikTok on **Thursday is 7:00 PM**. This is also the highest weekday for engagement on TikTok, as far as we can tell.

### Best time to post on TikTok on Friday

**3:00 PM** is the best time to post on TikTok on Friday, though engagement is pretty consistent all through the afternoon starting at lunch hour.

### Best time to post on TikTok on Saturday

**11:00 AM** is the best time to post on TikTok on Saturday. For once, the early bird doesn’t get the worm.

### Best time to post on TikTok on Sunday

The best time to post on TikTok on **Sunday is 4:00 PM**, though engagement is second highest in the early morning (again!) between 7:00 and 8:00 AM.

While these may seem all over the place, keep in mind that TikTok serves content to a global audience in many different industries. Don’t assume that your followers live in the same time zone as you or have a similar job or sleep schedule as you. Post when _they_ are online vs. when _you_ have time to post.

We also observed that, in general, the best times to post on TikTok are quite different than [Instagram](https://blog.hootsuite.com/best-time-to-post-on-instagram/). Many of the best times to post on Instagram fell during the typical 9-5 workday. But there are more early morning and evening peaks for the TikTok audience.

Remember, these times are just averages. Every audience and demographic has its own unique activity patterns on TikTok. Use these times as a starting point. Then, follow the tips below to identify posting times that will work best for your target audience.

## **Tips on finding your best time to post on TikTok**

### Use Hootsuite to get personalized timing recommendations

What if we told you there was an app that would analyze your TikTok account’s historical data and use it to recommend the most optimal times to post for _your_ unique audience? Well, you’re in luck because that app is Hootsuite. And it’s very handy, especially if you’re not a already a data genius.

Whenever you [schedule a TikTok video](https://blog.hootsuite.com/schedule-posts-for-tiktok/) through Hootsuite, you’ll get three recommended times to post based on your past engagement and views. It’ll look something like this.

[![best time to post on TikTok recommendations in the Hootsuite app](https://blog.hootsuite.com/wp-content/uploads/2022/05/Hootsuite-TikTok-scheduler-best-time-to-post-recommendations-310x495.png)](https://blog.hootsuite.com/wp-content/uploads/2022/05/Hootsuite-TikTok-scheduler-best-time-to-post-recommendations.png)

Then you can view all your scheduled TikTok posts in Planner alongside content you’ve scheduled on other social networks.

[![Scheduled TikTok posts in Hootsuite Planner](https://blog.hootsuite.com/wp-content/uploads/2022/05/tiktok-schedule-15-620x351.png)](https://blog.hootsuite.com/wp-content/uploads/2022/05/tiktok-schedule-15.png)

Voila! It’s that easy.

![](https://blog.hootsuite.com/wp-content/uploads/2022/05/Artboard-25-1-1.png)

Post TikTok videos at the best times FREE for 30 days

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[Try Hootsuite](https://www.hootsuite.com/select-plan)

If you’re not interested in getting recommendations from a tool, check out the more DIY tactics below.

### **Review your best performing TikToks**

As in the case of any other social media platform, the best way to find out what works for your audience is to… check what’s been working for your audience.

Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-reference views and engagements with posting times. If you find patterns, just keep doing more of what works!

The Video Views section in TikTok analytics is a great place to start your search for the best time to post. It gives you a clear overview of which days were the busiest for your content.

[![video views tiktok analytics](https://blog.hootsuite.com/wp-content/uploads/2020/06/tiktok-analytics-9-620x516.png)](https://blog.hootsuite.com/wp-content/uploads/2020/06/tiktok-analytics-9.png)

_Source: TikTok_

Note: You will need to switch to a [Pro TikTok account](https://newsroom.tiktok.com/en-us/pro-accounts-offer-new-insights-to-avid-creators) to capture audience and performance insights.

You can access TikTok Analytics in the mobile app or [on the web](http://tiktok.com/business-suite). For more details, check out our [guide to TikTok Analytics](https://blog.hootsuite.com/tiktok-analytics/).

### **Take a look at your competitors**

You can learn a lot from the success of others.

Find accounts that address the same audience you’re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. If you notice that TikToks published on specific days of the week do better than others, try posting on those days, and closely watch your analytics.

TikTok makes it relatively easy to run a simple competitive analysis. Simply go to the account you’re interested in and open any of their TikToks. You will be able to see when the TikTok was posted, and how many likes, comments and shares it received.

[![TikTok video with like count, comment count and share count](https://blog.hootsuite.com/wp-content/uploads/2021/09/Best-time-to-post-on-TikTok-1-620x1213.jpg)](https://blog.hootsuite.com/wp-content/uploads/2021/09/Best-time-to-post-on-TikTok-1.jpg)

_Source:_ [_Ryanair on TikTok_](https://www.tiktok.com/@ryanair)

You can also look up the number of views from the account’s feed — they’re right at the bottom of each video’s thumbnail.

[![Ryanair's TikTok feed with view counts displayed in video thumbnails](https://blog.hootsuite.com/wp-content/uploads/2021/09/Best-time-to-post-on-TikTok-2-620x736.png)](https://blog.hootsuite.com/wp-content/uploads/2021/09/Best-time-to-post-on-TikTok-2.png)

_Source:_ [_Ryanair on TikTok_](https://www.tiktok.com/@ryanair)

### **Know when your audience is online**

Your audience is (obviously) the most likely to interact with your content when they’re active in the app. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience’s activity patterns.

To find the times when your audience is most active in the app, check your Business or Creator account analytics:

- From your profile page, tap the three dots icon at the top right of the screen.
- Tap **Business Suite**, then **Analytics**.

[![follower activity graph of times](https://blog.hootsuite.com/wp-content/uploads/2021/09/follower-activity-graph-of-times.png)](https://blog.hootsuite.com/wp-content/uploads/2021/09/follower-activity-graph-of-times.png)

_Source:_ [_TikTok_](https://www.tiktok.com/creators/creator-portal/en-us/tiktok-content-strategy/understanding-your-analytics/)

### **Make adjustments when necessary**

No social media strategy is set in stone.

TikTok is still a relatively new social network, and as such, it’s constantly evolving. New users are joining the platform every day, and new features that can potentially affect your spot in TikTok’s algorithm are regularly added.

This means that your posting schedule will also evolve over time. Whenever you notice a dip in performance, revisit these tips to find new best times to post.

**Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.**

[Try it free!](https://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN&td=tiktokq2)

**Grow on TikTok faster with Hootsuite**

Schedule posts, learn from analytics, and respond to comments all in one place.

[Free 30-day trial](https://www.hootsuite.com/offer/blog)

[Social media analytics](https://blog.hootsuite.com/tag/social-media-analytics/) [Social media scheduling](https://blog.hootsuite.com/tag/social-media-scheduling/)

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[By Karolina Mikolajczyk](https://blog.hootsuite.com/author/karolina-mikolajczyk/)

Karolina Mikolajczyk is a Senior Inbound Marketing Strategist and associate editor of the Hootsuite blog. After completing her Master’s degree in English, Karolina launched her marketing career in 2014. Before joining Hootsuite in 2021, she worked with digital marketing agencies, SaaS startups, and international corporations, helping businesses and social media content creators grow their online presence and improve conversions through SEO and content marketing strategies.

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