कंटेंट मार्केटिंग की तकनीकें
What is Content Marketing? The Ultimate Guide in 2024
Content Marketing is a strategy based on the creation of relevant content to attract and retain visitors and customers. Learn more here!
4.2 billion people
In 2021, an estimated <anchor>4.2 billion people</anchor> worldwide utilized social media for one purpose or another. If they weren’t networking on LinkedIn, they were staying in touch with family on Facebook, sharing their lives on Instagram, building vision boards on Pinterest, and more.
Number of worldwide social network users 2028 | Statista
Number of worldwide social network users 2028 \| Statista

[Skip to main content](#main-content)

[Statista Logo](https://www.statista.com)

[Statista Logo](https://www.statista.com)

- [Our Expert Newsletter](/newsletter/subscription)
- - statista.com
- [statista.es](https://es.statista.com "statista.es")
- [statista.de](https://de.statista.com "statista.de")
- [statista.fr](https://fr.statista.com "statista.fr")

- [Prices & Access](/accounts/pa)


- [Business Solutions](/accounts/pa)
- [Academia and Government](/accounts/cl)

- [Statistics](/markets/)







- [All Industries](/markets/)
- [Consumer Goods & FMCG](/markets/415/consumer-goods-fmcg/)
- [E-Commerce](/markets/413/e-commerce/)
- [Economy & Politics](/markets/2535/economy-politics/)
- [Energy & Environment](/markets/408/energy-environment/)
- [Internet](/markets/424/internet/)
- [Technology & Telecommunications](/markets/418/technology-telecommunications/)
- [Transportation & Logistics](/markets/419/transportation-logistics/)
- [Travel, Tourism & Hospitality](/markets/420/travel-tourism-hospitality/)

Most-viewed Statistics


[Recent Statistics](/statistics/recent/) [Popular Statistics](/statistics/popular/)

- [Worldwide digital population 2024](/statistics/617136/digital-population-worldwide/)
- [Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)
- [Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023](/statistics/264810/number-of-monthly-active-facebook-users-worldwide/)
- [Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)

Topics


[More Topics](/markets/424/internet/)

- [TikTok - statistics & facts](/topics/6077/tiktok/)
- [Social media usage in the United Kingdom (UK) - statistics & facts](/topics/3236/social-media-usage-in-the-uk/)

Top Report


[![Reddit Business Deep Dive](https://cdn.statcdn.com/Study/115000/115214-standard.png)View Report](/study/115214/reddit-business-teardown/)

- [Reports](/studies-and-reports/)






[Report Shop](/studies-and-reports/)

[Search our report database](/studies-and-reports/all-reports)







- [Digital & Trends\
\
Digital & Trend reports\
\
Overview and forecasts on trending topics](/studies-and-reports/digital-and-trends)
- [Industries & Markets\
\
Industry & Market reports\
\
Industry and market insights and forecasts](/studies-and-reports/industries-and-markets)
- [Companies & Products\
\
Companies & Products reports\
\
Key figures and rankings about companies and products](/studies-and-reports/companies-and-products)
- [Consumers & Brands\
\
Consumer & Brand reports\
\
Consumer and brand insights and preferences in various industries](/studies-and-reports/consumers-and-brands)
- [Politics & Society\
\
Politics & Society reports\
\
Detailed information about political and social topics](/studies-and-reports/politics-and-society)
- [Countries & Regions\
\
Country & Region reports\
\
All key figures about countries and regions](/studies-and-reports/countries-and-regions)

[Find your information in our database containing over 20,000 reports](/studies-and-reports/)

- Insights









Market Insights






Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories




- [Explore Market Insights](/outlook/)
- [Consumer](/outlook/consumer-markets)
- [Digital](/outlook/digital-markets)
- [Mobility](/outlook/mobility-markets)

Consumer Insights

Insights on consumer attitudes and behavior worldwide


- 2,000,000+ interviews

- 15,000+ brands


[Explore Consumer Insights](/insights/consumer)

Company Insights

Business information on 100m+ public and private companies


- 100+ industries

- 200+ countries and territories


[Explore Company Insights](/companies/about)

eCommerce Insights

Detailed information for 39,000+ online stores and marketplaces


- 70+ KPIs per store

- Revenue analytics and forecasts


[Explore eCommerce Insights](https://ecommercedb.com/?utm_source=statista&utm_medium=partner)

- [Research AI\
\
New](/research-ai/)
- [Daily Data](/chartoftheday/)
- [Services](/aboutus/)






The Statistics Portal



[Statista Logo](https://www.statista.com)




Directly accessible data for 170 industries from 150+ countries
and over 1 Mio. facts.




More about Statista



- [About\
\
Statista](/aboutus/)
- [Why trust\
\
Statista](/aboutus/trust)
- [Success\
\
stories](/site/success-stories)
- [First steps and help\
\
center](/getting-started/welcome-to-statista)
- [Live webinars &\
\
recordings](/webinar)

Tools

- [Business Plan Export](/business-plan-export)

Services

Statista+ offers additional, data-driven services, tailored to your specific needs. As your partner for data-driven success, we combine expertise in research, strategy, and marketing communications to deliver comprehensive solutions. [Contact us directly for your individual offer.](https://statistaplus.com/en)

Research

Full-service market research and analytics

- Customized market research
- Data analytics
- Ad hoc research "askStatista"

[Statista Q](https://q.statista.com/?utm_source=statista-com&utm_medium=website-link&utm_campaign=statista-platform-referrals)

Strategy

Strategy and business building for the data-driven economy

- Build strategies
- Create data value
- Realize business opportunities

[nxt statista](https://www.nxt.statista.com/)

Design

Transforming data into content marketing and design

- Data storytelling
- Creative assets
- Distribution

[Statista Content & Design](https://statista.design/en/)

Statista R identifies and awards industry leaders, top providers, and exceptional brands through exclusive rankings and top lists in collaboration with renowned media brands worldwide. [For more details, visit our website.](https://r.statista.com/)

- Prices & Access

[Business Solutions](/accounts/pa)
[Academia and Government](/accounts/cl)

- Statistics

[Popular Statistics](/statistics/popular/)
[Topics](/topics/)
[Markets](/markets/)

- [Reports](/studies-and-reports/)
- [Market Insights](/outlook/)
- [Consumer Insights](/insights/consumer)
- [Company Insights](/companies/about)
- [eCommerce Insights](https://ecommercedb.com/)
- [Daily Data](/chartoftheday/)
- Services

[About Statista](/aboutus/)
[Statista+](https://statistaplus.com/en)
[Statista Q](https://q.statista.com/?utm_source=statista-com&utm_medium=website-link&utm_campaign=statista-platform-referrals)
[askStatista](https://ask.statista.com/)
[nxt statista](https://www.nxt.statista.com/)
[Content & Design](https://statista.design/en/)
[Statista R](https://r.statista.com/)

- [DE](https://de.statista.com)
- [ES](https://es.statista.com)
- [FR](https://fr.statista.com)

- [Internet](/markets/424/internet/)›
- [Social Media & User-Generated Content](/markets/424/topic/540/social-media-user-generated-content/)

[Account overview](/accounts/pa)
Premium

**Premium statistics**

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

[Read more](/accounts/pa)

# Number of global social network users 2017-2028

Published by

[Stacy Jo Dixon](/aboutus/our-research-commitment/3088/stacy-jo-dixon),


May 17, 2024


[Link to Statistic](#statisticContainer)

## How many people use social media?

Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

## Who uses social media?


Social networking is one of the most popular digital activities worldwide and it is no surprise that [social networking penetration across all regions](/statistics/269615/social-network-penetration-by-region/) is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of [mobile social networking penetration](/statistics/412257/mobile-social-penetration-rate-region/), followed by established digital powerhouses such as the Americas and Northern Europe.

## How much time do people spend on social media?


Social media is an integral part of daily internet usage. On average, [internet users spend 151 minutes per day](/statistics/433871/daily-social-media-usage-worldwide/) on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest [average time spent per day on social media](/statistics/1031948/global-usage-duration-of-social-networks-by-region/).

## What are the most popular social media platforms?


Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the [most popular social network worldwide](/statistics/272014/global-social-networks-ranked-by-number-of-users/). In June 2023, the [top social media apps](/statistics/696167/top-iphone-social-networking-apps-worldwide-by-number-of-downloads/) in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.


Read more


## Number of social media users worldwide from 2017 to 2028     (in billions)

CharacteristicNumber of users in billions------------------------

**Exclusive Premium Statistic**

To access all Premium Statistics, you need a **paid Statista Account**

- Immediate access to all statistics
- Incl. source references
- Download as PDF, XLS, PNG and PPT

[Get access now](/accounts/pa)

Already have an account?
Login

Additional Information


[© Statista 2024](/statistics/report-content/statistic/278414 "Report")

Show source


Download


PDF+

XLS+

PNG+

PPT+

**Source**

Show detailed source information?[Register for free](/register/)Already a member?[Log in](/login)

Source

Show sources information

Show publisher information
[Use Ask Statista Research Service](https://ask.statista.com/)

Release date


May 2024

**More information**

Region


Worldwide

Survey time period

2017 to 2024

Supplementary notes


\*Forecast

Internet users who use a social network site via any device at least once per month

Citation formats

Citation formats
View options


## Other statistics on the topic   [Social media](/topics/1164/social-networks/)

[![Instagram accounts with the most followers worldwide as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/420000/421169-blank-100.png)\
\
Social Media & User-Generated Content\
\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/) [![Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)](https://cdn.statcdn.com/Statistic/270000/272014-blank-100.png)\
\
Social Media & User-Generated Content\
\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/) [![Leading countries based on Facebook audience size as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/265000/268136-blank-100.png)\
\
Social Media & User-Generated Content\
\
Countries with the most Facebook users 2024](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/) [![Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)](https://cdn.statcdn.com/Statistic/430000/433871-blank-100.png)\
\
Social Media & User-Generated Content\
\
Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)

![Stacy Jo Dixon](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3088_1692860884.png)

Stacy Jo Dixon


Research expert covering social media usage worldwide


[Get in touch with us now](/contact/)


Profit from additional features with an Employee Account




Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.



[Register now](/register/)

![Create Employee Account](https://cdn.statcdn.com/static/img/modalEmployeeGroup.png)


Profit from the additional features of your individual account




Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.

If you are an admin, please authenticate by logging in again.



[Login](/login)

![](https://cdn.statcdn.com/static/icons/blank.gif)

To **download this statistic in XLS** format you need a Statista Account

To **download this statistic in PNG** format you need a Statista Account

To **download this statistic in PDF** format you need a Statista Account

To **download this statistic in PPT** format you need a Statista Account

As a Premium user you get access to the detailed source references and background information about this statistic.

As a Premium user you get access to background information and details about the release of this statistic.

As soon as this statistic is updated, you will immediately be notified via e-mail.

… to incorporate the statistic into your presentation at any time.

You need at least a **Starter Account** to use this feature.

You need to **upgrade your Account** to download this statistic

- Immediate access to statistics, forecasts & reports
- Usage and publication rights
- **Download in various formats**

[Register for free](/accounts/pa)

Already have an account?
Login

You need one of our **Business Solutions** to use this function

- Immediate access to statistics, forecasts & reports
- Usage and publication rights
- **Download in various formats**

[Choose paid account](/accounts/pa)

Already have an account?
Login

Access all statistics starting from **$1,788 USD** yearly
\*

\\* For commercial use only

Basic Account


For single users

$0 USD


Always free


Access limited to **Free Statistics.** Premium Statistics are not included.


- Free Statistics


Based on your interests



Starter Account


For single users

$149 USD

$199 USD


per month, billed annually
1

[Buy now](/31/direct/purchase/single-account/1/create)

25% off until Sep 30th


- Free Statistics

- Premium Statistics


The statistic on this page is a **Premium Statistic** and is **included in this account.**

Professional Account


For teams of up to 5 people

$959 USD


per month, billed annually
1

[Buy now](/31/direct/purchase/corporate-account/1/create)

- Free + Premium Statistics
- Reports
- Market Insights

1
All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.


[Compare accounts](/accounts/pa#accountOverview__table)

## **Statistics on**  "    Social media usage worldwide    "

**The most important statistics**

- [Number of global social network users 2017-2028](/statistics/278414/number-of-worldwide-social-network-users/)
- [Global social network penetration 2019-2028](/statistics/260811/social-network-penetration-worldwide/)
- [Social media revenue of selected companies 2023](/statistics/271582/revenue-of-selected-social-media-companies/)
- [Social network users in selected countries in 2023 and 2029](/statistics/278341/number-of-social-network-users-in-selected-countries/)
- [Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Number of worldwide social media users 2023, by region](/statistics/454772/number-social-media-user-worldwide-region/)
- [Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)

**The most important statistics**

- [Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)
- [Gender distribution of social media audiences worldwide 2024, by platform](/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/)
- [Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)
- [Most valuable media & entertainment brands worldwide 2024](/statistics/267825/media-brand-value/)
- [Net worth of the richest social media entrepreneurs 2024](/statistics/276312/net-worth-of-the-richest-social-media-entrepreneurs/)
- [Leading iPhone social media apps worldwide 2023, by downloads](/statistics/696167/top-iphone-social-networking-apps-worldwide-by-number-of-downloads/)
- [Leading Android apps worldwide 2023, by downloads](/statistics/693944/leading-android-apps-worldwide-by-downloads/)

**The most important statistics**

- [Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)
- [Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)
- [Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)
- [Social media as a news outlet worldwide 2024](/statistics/718019/social-media-news-source/)

**The most important statistics**

- [Facebook users worldwide 2017-2027](/statistics/273067/current-coverage-of-facebook-by-world-region/)
- [Countries with the most Facebook users 2024](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/)
- [Facebook: countries with the highest Facebook reach 2024](/statistics/278435/percentage-of-selected-countries-internet-users-on-facebook/)
- [Facebook: distribution of global audiences 2024, by age and gender](/statistics/376128/facebook-global-user-age-distribution/)
- [Facebook: number of daily active users worldwide 2011-2023](/statistics/346167/facebook-global-dau/)
- [Facebook user engagement of leading U.S. and UK publishers 2023](/statistics/444419/facebook-leading-news-publishers-by-interactions-us/)

**The most important statistics**

- [Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)
- [Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)
- [Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)
- [Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)
- [Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)
- [Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)
- [Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)
- [Instagram: most used hashtags 2024](/statistics/1468841/instagram-most-used-hashtags/)

**The most important statistics**

- [Countries with the most TikTok users 2024](/statistics/1299807/number-of-monthly-unique-tiktok-users/)
- [TikTok penetration in selected countries and territories 2024](/statistics/1299829/tiktok-penetration-worldwide-by-country/)
- [TikTok global quarterly downloads 2018-2023](/statistics/1377008/tiktok-worldwide-downloads-quarterly/)
- [Global TikTok downloads 2023, by country](/statistics/1090597/tiktok-google-play-downloads-country/)
- [TikTok: distribution of global audiences 2024, by gender](/statistics/1299785/distribution-tiktok-users-gender/)
- [TikTok: distribution of global audiences 2024, by age and gender](/statistics/1299771/tiktok-global-user-age-distribution/)
- [Most popular TikTok users worldwide 2024](/statistics/1078315/most-followers-tiktok-global/)
- [Most liked TikTok videos of all time 2023](/statistics/1372059/top-tiktok-videos-likes/)

**The most important statistics**

- [Global Facebook user data requests from federal agencies H1 2013- H1 2023](/statistics/277230/facebooks-global-user-data-requests/)
- [Facebook user data requests from federal agencies & governments H1 2023, by country](/statistics/287845/global-data-requests-from-facebook-by-federal-agencies-and-governments/)
- [U.S. Facebook data requests from government agencies 2013-2023](/statistics/879006/us-data-requests-facebook-federal-agencies-and-governments/)
- [Snapchat: user data requests by U.S. federal authorities 2014-2023](/statistics/535374/snapchat-us-government-user-data-requests/)
- [TikTok: account removed 2020-2024, by reason](/statistics/1308893/tiktok-accounts-removed-by-reason/)

**The most important statistics**

- [Global social media subscriptions comparison 2023](/statistics/1398957/social-media-subscription-comparison/)
- [Snapchat: global subscription users 2023-2024](/statistics/1464460/number-of-snapchat-plus-subscribers/)
- [X/Twitter Premium subscriber count 2023](/statistics/1389933/number-of-twitter-blue-subscribers/)
- [Reddit: global paid subscription revenues 2018-2026](/statistics/1309722/reddit-premium-subscription-revenue/)

**The most important statistics**

- [Largest social media advertising markets worldwide 2023](/statistics/459813/social-media-advertising-revenue-countries-digital-market-outlook/)
- [Social network ad spending per user worldwide 2017-2027](/statistics/325160/social-media-ad-spend-user/)
- [Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)
- [Benefits of social media marketing worldwide 2023](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/)
- [Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Social media platforms with highest ROI worldwide 2023](/statistics/1284484/social-media-platforms-highest-return-on-investment/)
- [Social media platforms with highest ROI for B2B marketers worldwide 2023](/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/)

## Other statistics that may interest you Social media usage worldwide

Overview


7


- [Premium Statistic\
Number of global social network users 2017-2028](/statistics/278414/number-of-worldwide-social-network-users/)
- [Premium Statistic\
Global social network penetration 2019-2028](/statistics/260811/social-network-penetration-worldwide/)
- [Premium Statistic\
Social media revenue of selected companies 2023](/statistics/271582/revenue-of-selected-social-media-companies/)
- [Basic Statistic\
Social network users in selected countries in 2023 and 2029](/statistics/278341/number-of-social-network-users-in-selected-countries/)
- [Premium Statistic\
Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Basic Statistic\
Number of worldwide social media users 2023, by region](/statistics/454772/number-social-media-user-worldwide-region/)
- [Basic Statistic\
Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)

Benchmark


7


- [Basic Statistic\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)
- [Premium Statistic\
Gender distribution of social media audiences worldwide 2024, by platform](/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/)
- [Basic Statistic\
Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)
- [Premium Statistic\
Most valuable media & entertainment brands worldwide 2024](/statistics/267825/media-brand-value/)
- [Premium Statistic\
Net worth of the richest social media entrepreneurs 2024](/statistics/276312/net-worth-of-the-richest-social-media-entrepreneurs/)
- [Premium Statistic\
Leading iPhone social media apps worldwide 2023, by downloads](/statistics/696167/top-iphone-social-networking-apps-worldwide-by-number-of-downloads/)
- [Premium Statistic\
Leading Android apps worldwide 2023, by downloads](/statistics/693944/leading-android-apps-worldwide-by-downloads/)

Usage


4


- [Basic Statistic\
Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)
- [Premium Statistic\
Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)
- [Basic Statistic\
Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)
- [Premium Statistic\
Social media as a news outlet worldwide 2024](/statistics/718019/social-media-news-source/)

Facebook


6


- [Premium Statistic\
Facebook users worldwide 2017-2027](/statistics/273067/current-coverage-of-facebook-by-world-region/)
- [Basic Statistic\
Countries with the most Facebook users 2024](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/)
- [Basic Statistic\
Facebook: countries with the highest Facebook reach 2024](/statistics/278435/percentage-of-selected-countries-internet-users-on-facebook/)
- [Basic Statistic\
Facebook: distribution of global audiences 2024, by age and gender](/statistics/376128/facebook-global-user-age-distribution/)
- [Basic Statistic\
Facebook: number of daily active users worldwide 2011-2023](/statistics/346167/facebook-global-dau/)
- [Premium Statistic\
Facebook user engagement of leading U.S. and UK publishers 2023](/statistics/444419/facebook-leading-news-publishers-by-interactions-us/)

Instagram


8


- [Premium Statistic\
Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)
- [Basic Statistic\
Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)
- [Basic Statistic\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)
- [Basic Statistic\
Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)
- [Basic Statistic\
Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)
- [Premium Statistic\
Instagram: most used hashtags 2024](/statistics/1468841/instagram-most-used-hashtags/)

TikTok


8


- [Premium Statistic\
Countries with the most TikTok users 2024](/statistics/1299807/number-of-monthly-unique-tiktok-users/)
- [Basic Statistic\
TikTok penetration in selected countries and territories 2024](/statistics/1299829/tiktok-penetration-worldwide-by-country/)
- [Basic Statistic\
TikTok global quarterly downloads 2018-2023](/statistics/1377008/tiktok-worldwide-downloads-quarterly/)
- [Premium Statistic\
Global TikTok downloads 2023, by country](/statistics/1090597/tiktok-google-play-downloads-country/)
- [Premium Statistic\
TikTok: distribution of global audiences 2024, by gender](/statistics/1299785/distribution-tiktok-users-gender/)
- [Premium Statistic\
TikTok: distribution of global audiences 2024, by age and gender](/statistics/1299771/tiktok-global-user-age-distribution/)
- [Premium Statistic\
Most popular TikTok users worldwide 2024](/statistics/1078315/most-followers-tiktok-global/)
- [Basic Statistic\
Most liked TikTok videos of all time 2023](/statistics/1372059/top-tiktok-videos-likes/)

Data requests


5


- [Basic Statistic\
Global Facebook user data requests from federal agencies H1 2013- H1 2023](/statistics/277230/facebooks-global-user-data-requests/)
- [Basic Statistic\
Facebook user data requests from federal agencies & governments H1 2023, by country](/statistics/287845/global-data-requests-from-facebook-by-federal-agencies-and-governments/)
- [Basic Statistic\
U.S. Facebook data requests from government agencies 2013-2023](/statistics/879006/us-data-requests-facebook-federal-agencies-and-governments/)
- [Basic Statistic\
Snapchat: user data requests by U.S. federal authorities 2014-2023](/statistics/535374/snapchat-us-government-user-data-requests/)
- [Basic Statistic\
TikTok: account removed 2020-2024, by reason](/statistics/1308893/tiktok-accounts-removed-by-reason/)

Social media subscriptions


4


- [Basic Statistic\
Global social media subscriptions comparison 2023](/statistics/1398957/social-media-subscription-comparison/)
- [Basic Statistic\
Snapchat: global subscription users 2023-2024](/statistics/1464460/number-of-snapchat-plus-subscribers/)
- [Premium Statistic\
X/Twitter Premium subscriber count 2023](/statistics/1389933/number-of-twitter-blue-subscribers/)
- [Basic Statistic\
Reddit: global paid subscription revenues 2018-2026](/statistics/1309722/reddit-premium-subscription-revenue/)

Social media marketing and advertising


7


- [Premium Statistic\
Largest social media advertising markets worldwide 2023](/statistics/459813/social-media-advertising-revenue-countries-digital-market-outlook/)
- [Premium Statistic\
Social network ad spending per user worldwide 2017-2027](/statistics/325160/social-media-ad-spend-user/)
- [Premium Statistic\
Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)
- [Premium Statistic\
Benefits of social media marketing worldwide 2023](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/)
- [Premium Statistic\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Premium Statistic\
Social media platforms with highest ROI worldwide 2023](/statistics/1284484/social-media-platforms-highest-return-on-investment/)
- [Premium Statistic\
Social media platforms with highest ROI for B2B marketers worldwide 2023](/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/)

Further related statistics

16


- [Premium Statistic\
U.S. Hispanic social network user reach 2013-2020](/statistics/513423/social-media-penetration-hispanic-usa/)
- [Basic Statistic\
Number of users of social media advertising in Indonesia 2019-2028](/statistics/247938/number-of-social-network-users-in-indonesia/)
- [Basic Statistic\
Number of users of social media advertising in South Korea 2019-2028](/statistics/247943/number-of-social-network-users-in-south-korea/)
- [Basic Statistic\
Social media users in Mexico 2020-2029](/statistics/260709/number-of-social-network-users-in-mexico/)
- [Basic Statistic\
Number of users of social media advertising in Australia 2019-2028](/statistics/247946/number-of-social-network-users-in-australia/)
- [Premium Statistic\
Germany: number of social network users 2014-2020](/statistics/260716/number-of-social-network-users-in-germany/)
- [Premium Statistic\
Nigeria: number of social media users 2017-2026](/statistics/972907/number-of-social-network-users-in-nigeria/)
- [Premium Statistic\
Middle East and Africa: number of social network users in the 2012-2018](/statistics/244923/number-of-social-network-users-in-the-middle-east-and-africa/)
- [Premium Statistic\
Worldwide social media user growth 2018-2027](/statistics/270919/worldwide-social-network-user-growth/)
- [Basic Statistic\
Dominican Republic: non-users of social media platforms 2017-2018](/statistics/992857/share-people-not-social-network-users-dominican-republic/)
- [Basic Statistic\
Importance of privacy settings in social networks in Germany 2013](/statistics/439407/social-networks-importance-of-privacy-settings-germany/)
- [Basic Statistic\
Honduras: non-users of social media platforms 2017-2018](/statistics/992866/share-people-not-social-network-users-honduras/)
- [Premium Statistic\
Social media platforms with highest user activity in Germany 2013](/statistics/440243/social-media-platforms-highest-user-activity-germany/)
- [Premium Statistic\
Brazil: non-users of social media platforms 2017-2018](/statistics/783398/share-people-not-social-network-users-brazil/)
- [Premium Statistic\
Monthly app revenue of LINE in Japan 2023](/statistics/1265950/japan-monthly-app-revenue-line/)
- [Premium Statistic\
Share of Gen X people willing to use particular digital solutions in Poland 2021](/statistics/1234213/poland-gen-x-s-willingness-to-use-particular-digital-solutions/)

## **Further Content:** You might find this interesting as well

### Statistics

- [U.S. Hispanic social network user reach 2013-2020](/statistics/513423/social-media-penetration-hispanic-usa/ "Hispanic social network user penetration in the United States from 2013 to 2020")
- [Number of users of social media advertising in Indonesia 2019-2028](/statistics/247938/number-of-social-network-users-in-indonesia/ "Number of users of social media advertising in Indonesia 2019-2028 (in millions)")
- [Number of users of social media advertising in South Korea 2019-2028](/statistics/247943/number-of-social-network-users-in-south-korea/ "Number of users of social media advertising in South Korea 2019-2028 (in millions)")
- [Social media users in Mexico 2020-2029](/statistics/260709/number-of-social-network-users-in-mexico/ "Number of social media users in Mexico from 2020 to 2029 (in millions)")
- [Number of users of social media advertising in Australia 2019-2028](/statistics/247946/number-of-social-network-users-in-australia/ "Number of users of social media advertising in Australia 2019-2028 (in millions)")
- [Germany: number of social network users 2014-2020](/statistics/260716/number-of-social-network-users-in-germany/ "Number of social network users in Germany from 2014 to 2020 (in millions)")
- [Nigeria: number of social media users 2017-2026](/statistics/972907/number-of-social-network-users-in-nigeria/ "Number of social network users in Nigeria from 2017 to 2026 (in millions)")
- [Middle East and Africa: number of social network users in the 2012-2018](/statistics/244923/number-of-social-network-users-in-the-middle-east-and-africa/ "Number of social network users in Middle East and Africa from 2012 to 2018 (in millions)")
- [Worldwide social media user growth 2018-2027](/statistics/270919/worldwide-social-network-user-growth/ "Global social network user growth from 2018 to 2027")
- [Dominican Republic: non-users of social media platforms 2017-2018](/statistics/992857/share-people-not-social-network-users-dominican-republic/ "Share of people who claimed to not use any social network in the Dominican Republic in 2017 and 2018")
- [Importance of privacy settings in social networks in Germany 2013](/statistics/439407/social-networks-importance-of-privacy-settings-germany/ "When choosing a social network, how important are the following aspects to you?")
- [Honduras: non-users of social media platforms 2017-2018](/statistics/992866/share-people-not-social-network-users-honduras/ "Share of people who claimed to not use any social network in Honduras in 2017 and 2018")
- [Social media platforms with highest user activity in Germany 2013](/statistics/440243/social-media-platforms-highest-user-activity-germany/ "Which of the following social media platforms do you use in your spare time?")
- [Brazil: non-users of social media platforms 2017-2018](/statistics/783398/share-people-not-social-network-users-brazil/ "Share of people who claimed to not use any social network in Brazil in 2017 and 2018")
- [Monthly app revenue of LINE in Japan 2023](/statistics/1265950/japan-monthly-app-revenue-line/ "Monthly app revenue of LINE in Japan from January to December 2023 (in million U.S. dollars)")
- [Share of Gen X people willing to use particular digital solutions in Poland 2021](/statistics/1234213/poland-gen-x-s-willingness-to-use-particular-digital-solutions/ "Share of Generation X people who are willing to use particular digital solutions at least once in Poland in 2021")

### Topics

[![](https://cdn.statcdn.com/Topic/1170.jpg)Social media in China](/topics/1170/social-networks-in-china/) [![](https://cdn.statcdn.com/Topic/5792.jpg)Tencent Holdings](/topics/5792/tencent-holdings/) [![](https://cdn.statcdn.com/Topic/9085.jpg)WeChat](/topics/9085/wechat/) [![](https://cdn.statcdn.com/Topic/6718.jpg)Social commerce in China](/topics/6718/social-commerce-in-china/) [![](https://cdn.statcdn.com/Topic/10376.jpg)ByteDance](/topics/10376/bytedance/)

Access all statistics starting from **$1,788 USD** yearly
\*

\\* For commercial use only

Basic Account


For single users

$0 USD


Always free


Access limited to **Free Statistics.** Premium Statistics are not included.


- Free Statistics


Based on your interests



Starter Account


For single users

$149 USD

$199 USD


per month, billed annually
1

[Buy now](/31/direct/purchase/single-account/1/create)

25% off until Sep 30th


- Free Statistics

- Premium Statistics


The statistic on this page is a **Premium Statistic** and is **included in this account.**

Professional Account


For teams of up to 5 people

$959 USD


per month, billed annually
1

[Buy now](/31/direct/purchase/corporate-account/1/create)

- Free + Premium Statistics
- Reports
- Market Insights

1
All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.


[Compare accounts](/accounts/pa#accountOverview__table)

Learn more about how Statista can support your business.

Request webinar

Statista. (May 17, 2024). Number of social media users worldwide from 2017 to 2028 (in billions) \[Graph\]. In Statista. Retrieved September 13, 2024, from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Statista. "Number of social media users worldwide from 2017 to 2028 (in billions)." Chart. May 17, 2024. Statista. Accessed September 13, 2024. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Statista. (2024). Number of social media users worldwide from 2017 to 2028 (in billions). Statista. Statista Inc.. Accessed: September 13, 2024. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Statista. "Number of Social Media Users Worldwide from 2017 to 2028 (in Billions)." Statista, Statista Inc., 17 May 2024, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

Statista, Number of social media users worldwide from 2017 to 2028 (in billions) Statista, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/ (last visited September 13, 2024)

Number of social media users worldwide from 2017 to 2028 (in billions) \[Graph\], Statista, May 17, 2024. \[Online\]. Available: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

- [Home](/)
- [About Statista](/aboutus/)
- [Career](/working-at-statista/)
- [Contact](/contact/)
- [Help & FAQ](/help/)
- [Report Bug](/bugreport/)
- [Privacy](/imprint/#privacy)
- Cookie settings
- [Imprint](/imprint/)

Menu

- [Prices & Access](/accounts/pa)
- [Popular Statistics](/statistics/popular/)
- [Industries](/markets/)
- [Daily Data](/chartoftheday/)
- [Content & Design projects](https://statista.design/en/)
- [Research projects](https://www.statista-research.com/en/)
- [AskStatista](https://ask.statista.com/)

- [statista.de](https://de.statista.com)
- [statista.es](https://es.statista.com)
- [statista.fr](https://fr.statista.com)