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Once a recreational commodity, technology is now prevalent in the everyday lives of most global citizens. At the start of 2023, <anchor>64.4%</anchor> of the world’s population used the internet in some form. From smartphones to smart homes, the internet has revolutionized the way we communicate, learn, work and manage our lives. So it would make sense that when people seek out content — whether for information or for entertainment — technology content is a big draw.
Digital Around the World — DataReportal – Global Digital Insights
Digital Around the World — DataReportal – Global Digital Insights

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# Digital Around the World

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A total of **5.45 billion** people around the world were using the internet at the start of July 2024, equivalent to **67.1 percent** of the world’s total population.

This impressive figure means that internet users are now a “supermajority”, with more than twice as many people using the internet as not.

Internet users continue to grow too, with the latest data indicating that the world’s connected population grew by **167 million** users in the 12 months to July 2024.

At **3.2 percent**, this year-on-year growth rate is somewhat slower than the top growth rates that we saw during the middle of the last decade, but it’s still one of the faster rates we’ve seen over recent months.

Moreover, regular delays to the processing and publishing of research into internet adoption likely mean the real growth rate may be higher than these latest figures suggest.

View fullsize

![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/cea6703f-b62e-4864-9e9a-f0821c9866fb/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p36.png)

Increases in global internet access mean that the number of people who remain “unconnected” to the internet has fallen to **2.67 billion**, with the majority of these people living in Southern and Eastern Asia, and in Africa.

However, these figures show that there’s still plenty more work to do before the world reaches the goal of “universal access”, and the quality of people’s internet access remains an important consideration too.

The vast majority of the world’s internet users – **95.9 percent** – use a mobile phone to go online at least some of the time, and mobile phones now account for **56.9 percent** of our online time, as well as 60 percent of the world’s web traffic.

However, more than **6 in 10** internet users in the world’s larger economies still use laptops and desktops for at least some of their online activities.

View fullsize

![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/fa36fadd-56a9-4035-a356-c18ce46023cb/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p08.png)

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## Social media headlines

Social media use continues to grow too, with the total number of active social media user “identities” reaching **5.17 billion** in July 2024.

That’s equal to **63.7 percent** of all the people on Earth, and suggests that **94.9 percent** of internet users now use social media every month.

The number of active social media user identities around the world has increased by **5.8 percent** in the past 12 months.

**282 million** new user identities joined social media between July 2023 and July 2024, equating to growth of more than **770,000** new users every day.

That means that social media grew at an average rate of **8.9** new users every single second since this time last year.

However, more than **86 percent** of “adult” audiences aged 18 and above already use at least one social media platform each month, so we should expect more modest user growth from now on.

If you want to dig deeper into social media use by platform, you’ll find all of the latest stats [here](https://datareportal.com/social-media-users).

## Global mobile adoption

Continued growth in mobile use is also helping to fuel increases in digital adoption and activity.

The latest data reveal that **70 percent** of the world’s total population now uses a mobile phone, with the number of “unique” mobile users reaching **5.68 billion** in July 2024.

Meanwhile, the number of cellular connections associated with smartphones continues to increase, and – with more than **7 billion** smartphones now in use – the latest figures indicate that these handsets now account for roughly **87 percent** of the mobile phones in use around the world today.

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## **Explore the global digital landscape**

Want to know more about the digital media landscape around the world?

Our **Digital 2024 July Global Statshot Report** is packed with close to 500 slides containing all the latest need-to-know digital stats from around the world.

You can read the full report in the embed below (see [here](https://datareportal.com/report-embed-issues) if that’s not working for you), but [click here](https://datareportal.com/reports/digital-2024-july-global-statshot) if you’d like to dig deeper into all of the context, trends, and implications of these numbers.

Alternatively, scroll down this page to find a summary of all the key headlines.

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## Internet use around the world

- There are **5.45 billion** internet users in the world today.

- The total number of internet users around the world grew by **167 million** during the past 12 months.

- Globally, internet user numbers are growing at an annual rate of **3.2 percent**, but year-on-year growth is even higher in many developing economies. Research delays also mean that growth rates for the most recent 12 to 18 months usually under-represent actual trends, so we anticipate that real adoption rates may be meaningfully higher than the latest data suggest.

- The average global internet user now spends **6 hours and 31 minutes** online each day.

- Added together, the world’s internet users currently spend roughly **1.5 billion years** of combined human existence using connected devices and services each year.


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![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/9014b3b0-afbb-434e-b187-33132fd48683/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p35.png)

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## Essential social media stats

- [Kepios](https://kepios.com/) analysis shows that there are **5.17 billion** active social media user “identities” in the world today – equivalent to **63.7 percent** of the world’s total population. However, note that these user “identities” may not represent unique individuals.

- The number of social media user identities around the world grew by **282 million** in the 12 months to July 2024.

- Globally, social media users are growing at a rate of **5.8 percent** per year, with the average social media user visiting or using **6.7** different social platforms every month.

- GWI reports that the average global user spends **2 hours 20 minutes** on social media each day.

- Added together, the world spends roughly **500 million years** using social media each year.


View fullsize

![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/1e9599da-636f-46d0-947a-69f720d35775/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p252.png)

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## Mobile stats from around the world

- There are **5.68 billion** unique mobile phone users in the world today, according to the latest data from [GSMA Intelligence](https://www.gsmaintelligence.com/?utm_source=kepios&utm_medium=partner).

- The total number of unique mobile users around the world grew by **126 million** over the past 12 months.

- Unique mobile users are currently growing at a rate of **2.3 percent** per year. Meanwhile, millions of people have also upgraded from ‘feature’ phones to smartphones over the past 12 months.

- The latest data from [Ericsson](https://www.ericsson.com/en/mobility-report) show that the number of mobile connections associated with smartphones has reached **7.1 billion**, accounting for roughly **87 percent** of all the mobile phones in use around the world today \[ _note that many people use more than one mobile phone_\].

- The number of smartphones in use is growing at an annual rate of **2.5 percent**, with **177 million** new smartphones coming into use over the past 12 months.


View fullsize

![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/478f7c72-2515-4687-90f3-c5c3afea7b3a/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p23.png)

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## Essential ecommerce stats

- **54.5 percent** of internet users aged 16+ buy something online every week, according to the latest data from [GWI](https://www.gwi.com/book-demo?utm_source=kepios&utm_medium=referral&utm_campaign=2021+Kepios+Global+Audiences).

- More people now make purchases via mobile devices than via desktops and laptops, but computers are still a central part of people’s online shopping behaviours, especially across Northern America and Europe.

- The amount of money spent on online consumer goods purchases in **2023** reached **US$3.15 trillion**, with global ecommerce spend increasing by **9.7 percent** versus **2022’s** total \[ _note that consumer goods do not include things like flights, which we detail elsewhere in the full report_\].

- [Statista](https://www.statista.com/accounts/corporate/?utm_source=kepios_analysis&utm_medium=articles&utm_campaign=accounts&utm_id=kepios) reports that the average ecommerce shopper around the world spends more than **US$1,000** per year on online purchases of consumer goods.


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![](https://images.squarespace-cdn.com/content/v1/5b79011d266c077298791201/a7ee2768-d0d2-4807-94ea-2160209814c1/DataReportal+20240725+Digital+2024+July+Global+Statshot+Report+p124.png)

**Note:** we update the numbers on this page on a regular basis, so if you’d like to link to a specific set of stats, you’d be safer linking to one of our ‘static’ reports – [click here](/library) if you’d like some help finding the right one.

## More global insights

You’ll find links to some of our latest reports below, but simply [click here](/library) if you’d like to search our complete library of in-depth insights and trends.

## You may also like…

Reports

[Digital 2024 Global News Report](/reports/digital-2024-global-news-report)

A special deep-dive into the world’s digital news behaviours. Includes data for news use by medium, a closer look at the use of social media for news, and details of the world’s leading digital news brands.

[Read More →](/reports/digital-2024-global-news-report)

[Digital 2024 July Global Statshot Report](/reports/digital-2024-july-global-statshot)

All the stats you need to understand the latest trends in the world’s digital behaviours. Includes fresh data, insights, and analysis for internet adoption, social media use, ecommerce activity, digital marketing, and much, much more.

[Read More →](/reports/digital-2024-july-global-statshot)

[Digital 2024 April Global Statshot Report](/reports/digital-2024-april-global-statshot)

Everything you need to know about the world’s evolving digital behaviours in April 2024. Top Stories this quarter include a momentous milestone for internet use, rich insights into social media platform preferences, and the truth about what Gen Z is _really_ doing online.

[Read More →](/reports/digital-2024-april-global-statshot)

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