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Easy Food Presentation & Plating Techniques - WebstaurantStore
Remember your plate is your canvas. · Arrange food items using the rule of thirds. · Entice the eyes with visual stimulants. · Use the sauce as ...
meals worth photographing
There are three popular plating methods: classic, free form, and landscape. Master each method to create <anchor>meals worth photographing</anchor>. We provide ideas on how to plate food using each method below. We’ve selected a white square plate as our canvas. Filet mignon, potato puree, carrots, demi-glace, pea puree, lima bean and pea blend, thyme, and fried leeks are our materials.
How To Photograph Food: Tips From The Pros
How To Photograph Food: Tips From The Pros

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# Food Photography Tips

If you want to [**improve your Instagram**](https://www.webstaurantstore.com/article/55/instagram-marketing-for-your-restaurant-business.html) or update your restaurant’s website, professional photos of your food help legitimize your business and appeal to new customers. Taking these photos yourself saves money and time, but capturing appetizing pictures of your dishes requires more than just a good camera. Lighting, composition, styling, and editing all play a crucial role in creating stunning food images that make mouths water. By understanding the principles of food photography and implementing some fundamental techniques, you can bring your culinary creations to life on screen and entice customers to indulge in your offerings.

## 1\. Find the Perfect Lighting

![Food photography camera setup next to window](https://www.webstaurantstore.com/uploads/blog/2024/6/food-photo-tips-4.jpg)

Lighting makes or breaks a photo, accenting colors and shapes more effectively than editing software. Finding the perfect lighting helps you capture appealing images that showcase your dishes in the best possible way. Here are some tips to help you achieve optimal lighting for your food photography:

- **Utilize natural light:** Natural light is often the best option for food photography as it provides a soft, diffused light that enhances the colors and textures of your dishes. Position your subject near a window or in a well-lit area to make the most of natural light.
- **Avoid harsh fluorescent lighting:** Harsh fluorescent and other indoor lighting creates unflattering shadows and colors in your photos. If you shoot in a commercial kitchen with fluorescent lighting, consider using diffusers or filters to soften the light and minimize its negative effects on your images.
- **Be careful of shadows:** Pay attention to where shadows fall and adjust your lighting setup to minimize harsh shadows that could obscure the defining details of your dishes.
- **Avoid flash:** While it may be tempting to use a flash to brighten your photos, it creates unappealing reflections and washes out the colors of your dishes. Opt for a natural lighting source that provides a softer, more natural-looking illumination.
- **Avoid direct sunlight:** Direct sunlight can be too harsh and create strong shadows that may not be flattering for your food photography. Look for shaded areas or shoot in rooms lit by natural light, but avoid placing food directly in the light.

## 2\. Try Different Angles

The angle you choose should accentuate the unique elements of the type of food you’re shooting. Pay attention to how the food’s texture, color, and composition appear from different angles. Use these guidelines as a starting point for different angles:

- **Shooting from above:** Flat foods such as pizza, [**charcuterie**](https://www.webstaurantstore.com/blog/2318/what-is-charcuterie.html), and appetizers, or large dishes like rotisserie chickens or whole turkeys.
- **Shooting from the side:** Shaped foods such as burgers, fruits, cakes, sandwiches, or wraps.
- **Shooting from a 45-degree angle:** Tall foods and drinks like soup, milkshakes, salads, or ice cream.
- **Experiment from multiple angles:** If an angle isn't working, try different approaches until you find an option that matches your vision.

## 3\. Involve an Action

![Food photography aerial shot with hand placing cookies](https://www.webstaurantstore.com/uploads/blog/2024/6/food-photo-tips-1.jpg)

Action shots are a great way to create dynamic photos that captivate your audience. Incorporating movement into your food photography adds excitement and energy to your images. This style is especially effective for liquid foods like soups, drinks, and ice cream, or items with garnish you can add during the shot.

Here are some popular ideas for dynamic photos:

- Liquid pouring into a bowl or cup
- Placing toppings or garnishes on a dish
- Drizzling sauce on a dish
- Sprinkling powdered sugar on a dessert
- Scooping a spoonful of soup from a bowl
- A hand holding finger-food items

## 4\. Learn Basic Editing

Employing basic editing techniques helps your photos [**stand out on a social media feed**](https://www.webstaurantstore.com/article/88/social-media-marketing-for-restaurants.html). Editing software allows you to sharpen images and adjust the focus, making the food pop against the background. Many food photographers invest in Lightroom, Photoshop, or a similar editing platform to fix issues with photos. Some common edits include:

- **White balance:** Use the white balance tool to fix odd coloring in your images. Simply click on items that should be neutral colors, like napkins, menus, or shadows, to adjust their colors.
- **Levels:** Light should highlight the most important part of your photo, so adjust the levels to brighten or darken parts of your image.
- **Contrast, brightness, sharpness, and saturation:** Make minor edits in these areas to ensure the food pops in the image, allowing you to accent the natural features of the photograph.

## 5\. No Staging Shortcuts

![Food photography setup in a studio environment](https://www.webstaurantstore.com/uploads/blog/2024/6/food-photo-tips-2.jpg)

[**Adding styling to your food**](https://www.webstaurantstore.com/article/200/basic-guide-to-food-presentation.html) for photos is a delicate balance between adding personality and avoiding clutter. Avoid overwhelming viewers by keeping the sets simple, but adding the right props differentiates your photos on social media. Choose colors and settings that accentuate the food, such as a rustic wooden tabletop for boneless wings or white drapes for a flowery cake.

- **Be true to the food:** Understanding the setting where customers enjoy specific foods will help you shoot dishes in the appropriate context. For example, a s'mores dessert is often associated with a rustic, outdoorsy setting and might shoot best outside.
- **Try different props and backgrounds:** Garnishes, utensils, napkins, and dishware add a unique flair to your photos. Add a few compatible items to each photo to make the image seem more natural.
- **Find the best surface:** Experiment with wood, tile, cloth, and stone surfaces to find one that matches your set. Many hardware stores carry flooring samples, allowing you to try multiple options inexpensively.
- **Less is more:** Too many props or a busy background draws attention away from the food. Ensure your photos are not distracting by minimizing props and complex backgrounds.
- **Don't clash colors:** [**Color scheme**](https://www.webstaurantstore.com/blog/1884/interior-color-choices-and-your-restaurants-message.html) affects customer perception, causing a dish to appear appetizing or distasteful. Choose colors that blend well together for a beautiful image.

## 6\. Establish Your Brand

In digital marketing, brand perception motivates customers just as strongly as the products. Your food photos are often the first taste of your establishment to new customers, so it's vital to create a positive, accurate impression. Maintain a cohesive look that [**aligns with your brand**](https://www.webstaurantstore.com/article/145/restaurant-branding.html) on your Instagram, [**website**](https://www.webstaurantstore.com/article/829/making-a-restaurant-website.html), Facebook, and other platforms using similar angles, lighting, and color schemes. Additionally, make photos feel authentic by using natural settings and props from your actual business.

## 7\. Study Your Inspiration

When learning a new skill, it's best to find someone who excels in their craft and mimic them. Many fantastic food photographers showcase their work on social media and websites, giving you the perfect opportunity to learn from the best. Whether you like a photographer's composition, lighting techniques, or styling choices, identify what draws you to their photos and dedicate time to studying their work closely. Note the angles they use, the way they play with light and shadows, and how they compose their shots.

Once you find photographers you like, try to replicate their techniques and compositions in your food photography. By doing so, you can gain a deeper understanding of the thought process behind their images and how you can apply similar principles to your work. Remember, imitation is a form of flattery and a valuable learning tool in food photography.

## 8\. Common Food Photography Mistakes

![Food photography aerial view thru camera view finder](https://www.webstaurantstore.com/uploads/blog/2024/6/food-photo-tips-3.jpg)

Like most skills, taking high-quality food photos requires patience and practice. Over time, you'll learn what lighting, lenses, and styling choices work best for your food. As you begin, avoid these common pitfalls as you begin your food photography journey.

- **Blurry photos:** If your pictures are blurry, place the camera on a tripod to hold it steady and check that the tripod is level. Move to a space with better lighting and increase the shutter speed if the blurriness persists.
- **Colors look off:** Adjust the white balance while editing your photos to remove inaccurate colors. Shooting in RAW format makes it easier to adjust the color balance in the editing process, but isn't necessary.
- **Poor editing:** Some new photographers might overedit their photos seeking the perfect "pop" or will fail to edit them enough. Make simple edits to contrast, levels, and sharpness that accentuate your food, and be careful not to add unnatural effects.
- **Incorrect lens:** If you're using a physical camera, find the right lens that focuses best on your food. Some photographers prefer fixed lenses that don't zoom, which gives them greater control over the photo's depth.
- **Too busy:** Staging photos is fun, but some photographers add too many elements to their sets and make the images feel cluttered. Keep the styling simple to ensure the focus stays on the food you're showcasing.
- **Inconsistency:** Using drastically different lenses, angles, lighting, and colors on photos featured in your menu and website hurts your branding and makes your photos look clumsy. Avoid cognitive dissonance by keeping photos similar, though not identical.

* * *

Dedicating time and effort to enhancing your food photography abilities is a valuable tactic for enhancing your [**restaurant's marketing approach**](https://www.webstaurantstore.com/article/105/restaurant-marketing.html). With a wide array of food options, backgrounds, and photography elements to experiment with, you can unleash your creativity to attract new customers and retain loyal ones.

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![](/images/site/blog/capture.png)Posted in: [Advertising & Marketing](/blog/advertising-marketing/41/) \|By Katie McCaslin

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[![](/images/articles/thumbnails/533/article_online-ordering_main.jpg)\
**Everything You Need to Know About Online Ordering**\
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Should Your Restaurant Be Accepting Online Orders?
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Create a page that designates your in-house food menu
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Benefits of a Restaurant Website
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Takeout containers
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Single use utensils
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Napkins
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Lids
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[![](/images/articles/thumbnails/20/outdoor-signs-header.jpg)\
**Restaurant Sign Ideas**\
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If you own a restaurant, drawing attention to your business can be a difficult task in a busy industry. Whether you're posting signs in your window or finding unique ways to display your menu, there are many techniques you can use to attract customers and drive sales. We'll introduce common types of restaurant signage below so that you can make informed decisions about how you'll advertise your business.
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Shop All Restaurant Signs
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Click any of the links below to skip to the restaurant sign tip that most interests you:
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Menu Signs
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Restaurant Advertising Signs
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Restaurant Sign Design
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Menu Signs
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When it comes to displaying your menu for a crowd, there are three ways to do so: traditional menu boards, digital menu boards, and menu stands. Each method offers unique benefits and lends itself to a different type of restaurant. It's important to note that in some settings, like fine dining, customers may expect to be given a menu at the table rather than reading off a display. Continue reading to learn about each type and how you can utilize them:
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Menu Boards
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Easy to read: Whether you’re using a chalkboard or a dry-erase board, a menu board allows you to create eye-catching displays that are easy to read. 
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Easy to adjust: If something on your menu needs to be adjusted or you’ve run out of ingredients, you can simply erase your menu board and update it as needed. You’ll also have the flexibility to change your menu daily and highlight special items as you see fit. It’s important to note that you should clean your dry-erase board periodically for the best results.
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Cost-effective: Chalkboards and dry-erase boards are relatively inexpensive compared to other menu display options. The accessories and supplies that go along with maintaining your menu board, like chalk, erasers, and markers, are easy to purchase as well.
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Digital Menu Boards
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Reduced wait times: By displaying all of your menu options in an organized and eye-catching way, you can help customers make decisions faster. Making them active participants in the ordering process can also reduce perceived wait times.
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Design flexibility: Displaying your menu in a digital format gives you the freedom to get creative with your menu’s design. Not only can you experiment with different colors and patterns, but you can add animations to your display and feature rotating promotions. You can also quickly update your menu if you sell out of an item.
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Menu Stands
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Sign frames and menu stands allow you to display your menu and promotional materials at eye level with customers, instantly grabbing their attention. Sturdy and versatile, these stands give you the option to place your menu at any location throughout your restaurant. They are typically used in sit-down restaurants and at catered events and should be positioned strategically throughout your workplace to ensure maximum visibility. Some advantages associated with sign frames and menu stands include the following: 
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Professional appearance: Most menu stands feature an upscale design that can elevate your restaurant's decor. They add a sense of professionalism to your business, presenting your menu in an organized and eye-catching way.
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Durable: Many menu stands are made from durable materials like aluminum, metal, or acrylic. Because of this, they can withstand frequent use and represent a long-term investment for your business.
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Restaurant Advertising Signs
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Bulletin Boards
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Whether you manage a small business or a regional chain, bulletin boards are an excellent way to connect with your community and provide guests with updates on your business. You can designate a bulletin board to list your specials for the day or post one in your lobby for residents to post on themselves. The benefits of implementing bulletin boards in your restaurant include the following:
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Easy maintenance: Bulletin boards are easy to install and maintain. Invest in push pins and make sure the board is organized for the best results.
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Customer engagement: Whether they’re looking over the board as they wait for a table or posting content on a community board, customers will be more engaged with your restaurant.
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Concession Signs
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Increased impulse purchases: A concession sign allows you to grab a customer’s attention by highlighting a specific food that you sell, such as hot dogs, pizza, or cotton candy. By doing so, you can encourage impulse purchases from your customers.
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Neon Restaurant Signs and LED Restaurant Signs
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Identifiable: Because of their bright colors and designs, these signs are easy to notice and are quick to communicate their message.
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Longevity: Both types of signs are recognized for their long lifespans, making them a smart long-term investment for your restaurant.
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Energy-efficient: Both LED and neon signs are relatively inexpensive to operate and consume minimal electricity, saving you money.
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A-Frame Sign Boards
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An A-frame sign board, sometimes called a sandwich board, is an excellent tool for grabbing customers' attention outside of your restaurant. They lend themselves well to indoor and outdoor use. Display them on the sidewalk or just outside of your restaurant to advertise menu specials, upcoming promotions, or live events that you may be hosting. Advantages associated with A-frame sign boards include the following:
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Portable: Because of their fold-up design, these signs are easy to transport to different locations. They can also be moved throughout your workplace with ease.
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Cost-effective: Since A-frame sign boards typically feature an affordable price, they are a cost-effective advertising option.
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Customer engagement: By placing an A-frame sign board outside of your restaurant, it can grab customers' attention and entice them to visit you.
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Restaurant Sign Design
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Deciding on what to display on your restaurant sign is an important task, and there are several factors you should take into account for the best results. In general, a good restaurant sign is easy to read, easy to notice, colorful, and reflects your brand identity. Continue reading to learn about the various details you should focus on as you design your restaurant sign:
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Visibility
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First and foremost, your sign should be visible at all times. That goes for patio easels, business logos, sidewalk signs, neon signs, and all other restaurant signs. Factors that can affect the visibility of your sign include:
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Size: The bigger the sign, the more people will notice it. If you’re displaying a sign for foot or drive-by traffic, make sure that it is big enough for people to read. If you're displaying a sign inside, be sure to choose one that is big enough to notice but not too big that it distracts from other displays.
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Alternate viewpoints: Cars, foot traffic, and foliage can obstruct the view of your sign. Consider placing another form of signage at eye-level height or higher on your windows, awning, or rooftop.
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Available space: If you can't post a sign in front of your restaurant, consider alternative options. Use colorful markers on your cafe or ice cream parlor windows or paint your awning, entrance steps, and other architecture with eye-catching colors and an appealing design.
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Time of day: Marketing doesn't stop when the sun goes down. Purchase a lighted sign to advertise your restaurant when it's dark out. LED signs glow brighter than traditional lights, yet can still be seen in direct sunlight and behind glass windows.
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Animation: Catch customer attention with a sign that moves. Modern technologies allow for programmable signs that show scrolling messages. Many LED signs offer multiple display modes that prompt text to blink, flash, or crawl. You can even purchase light-up, write-on boards that alternate between different colored fonts.
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Text
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Once you've decided what type of sign is best for your business and advertising needs, consider what text you want to display. Here are a few tips for your display:
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Use words sparingly: If your goal is to catch the attention of car or foot traffic, keep your message under 10 words.
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Don’t underestimate nostalgia: To stand out among a row of restaurants, "Family owned and operated since 1958" can speak volumes more than "$3 Pizza Slices." The sentimental text could be the factor that helps you beat out the nearby competition with comparable prices.
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Utilize social media: A simple tag like "follow us on @Kitchen\_on\_Main!" allows customers to easily check your restaurant on their smartphones as they walk by. Post unique signs on social media to catch the attention of those following you.
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Promote on-the-go: A message like "We do carry out!" is a great way to attract the rushed lunch crowd.
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Buy an adaptable sign: Purchase a chalkboard to easily erase and change your sign to stay current and fresh.
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Color Composition
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Keep these tips in mind when choosing color and composition for your sign text:
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Contrast a light color font on a dark background or a dark font on a light background.
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Keep the font legible and uncomplicated.
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The background or graphic should never overpower or distract from the actual message.
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Choose colors that identify with your restaurant theme.
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Keep in mind that most restaurants lean towards a warm color pallet. Think reds, oranges, and yellows.
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Contrasting colors also pack a punch. While red/green is a holiday-specific pairing, a blue/orange or yellow/purple combo stands out.
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Brand Identity
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Choose a few signature elements and work them into your signage. Saladworks, for example, features four logo colors (black, white, orange, and green) and a simple yet effective carrot design.
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Make sure your restaurant logo is unique.
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Prominently display your logo outside of your restaurant.
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Choose a signature color scheme and be consistent in your use of it.
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Windows, menus, and even outdoor table umbrellas are all fair game for displaying text and logos.
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Back to Top
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By choosing the right restaurant signs, you can set yourself up for success in a competitive industry. Consider the types of signs available to you and what you’ll need them for, and remember to take considerations like visibility, text, color, and brand identity into account. With the information above, you’ll be able to make sure your restaurant signs effectively draw attention to your business.](/article/20/attract-diners-with-your-outdoor-restaurant-sign.html)
[![](/images/articles/thumbnails/53/blog_describefood_main_header.jpg)\
**How to Write a Menu Describing Your Food**\
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The words used to describe the food on your menu are just as critical as food presentation. It can mean the difference in converting people browsing the internet for places to eat to new customers or in upselling your more expensive menu items. There are many words to describe food that help convey its taste, texture, and preparation method in an appealing manner. Use our list of food adjectives below to find the best way to describe the food on your menu.
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Words to Describe Taste 
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The flavor of food is what customers focus on most when they are deciding what to eat. How you engineer your menu can help build anticipation, and a good food description could convince a hesitant customer to try something new. With this in mind, be precise and thorough when choosing words to describe your food's flavor.
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Here are some words used to describe the taste of food:
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Acidic: Food with a sharp taste. Often used to refer to tart or sour foods as well.
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Bitter: A tart, sharp, and sometimes harsh flavor.
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Bittersweet: A less harsh taste than bitterness. Couples tartness with sweetness.
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Briny: Another word for salty. Often used to describe pickled foods.
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Citrusy: A bright flavor like that of lemons, limes, oranges, and other citrus fruits.
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Cooling: A taste that mimics the feeling of cold temperature. Often used to describe mint.
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Earthy: Reminiscent of fresh soil. Often used to describe red wines, root vegetables, and mushrooms.
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Fiery: A taste that feels as though it gives off heat. Another word for spicy.
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Fresh: A light and crisp taste. Often used to describe produce or herbs.
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Fruity: Any taste reminiscent of sweet fruit flavors.
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Full-bodied: Rich flavor that can feel heavy in the mouth. Often used to describe wines.
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Herbal: A bright, fresh, or sometimes earthy taste created by the incorporation of herbs.
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Honeyed: A sweet or candied taste that may be reminiscent of honey.
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Nutty: Any taste similar to the flavors of nuts. Often used to describe cheeses.
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Rich: A full, heavy flavor. Often used to describe foods containing cream.
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Robust: A rich taste with some earthiness. Often used to describe wines or aged liquors.
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Savory: An umami taste. Often used to describe meaty, earthy foods and broths.
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Sharp: A harsh, bitter, or tart taste. Often used to describe acidic foods.
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Smoky: A smoky taste is reminiscent of the smell of smoke. 
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Sour: A biting, tangy, tart flavor.
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Spicy: A burning taste from hot spices.
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Sweet: A sugary flavor.
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Tangy: A tart, biting taste that feels tingly in the mouth.
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Tart: A sharp, bitter, or sour flavor. Often used to describe acidic foods.
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Yeasty: An earthy taste reminiscent of yeast. Often used to describe beer and bread.
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Woody: An earthy, sometimes nutty taste. Often used to describe coffees or cheeses. 
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Zesty: A fresh, vivid, or invigorating flavor.
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Words to Describe Texture
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Another consideration when describing your food is texture. Properly using food adjectives to describe mouthfeel helps your guests to imagine what it will be like to eat your food before they order it.
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Here are some words used to describe the texture of food:
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Airy: A light, pillowy texture often created by the incorporation of air. 
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Buttery: A smooth and creamy texture similar to that of butter.
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Chewy: The texture of food that needs to be chewed thoroughly before swallowing. Can be light and bouncy or heavy and sticky.
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Creamy: A smooth and rich texture that usually comes from the incorporation of dairy.
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Crispy: A light texture with a slight crunch.
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Crumbly: The texture of food with a loose structure that falls apart into small pieces or crumbs.
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Crunchy: A firm, crisp texture often identified by the sharp, audible noise that the food makes when being eaten. 
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Crusty: The texture of food with a hard outer layer and soft interior.
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Delicate: A light, fine texture that may come apart easily.
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Doughy: A soft and heavy texture that is often coupled with pale coloring.
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Fizzy: A texture brought on by the presence of many small bubbles, usually referring to carbonated liquids.
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Flaky: A light texture characterized by layers that come apart during eating.
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Fluffy: A light and airy texture.
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Gooey: A viscous, sometimes sticky texture arising from the presence of moisture in a dense solid food. 
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Hearty: A firm, robust texture. 
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Juicy: A succulent, tender texture characterized by the presence of liquid in solid food. 
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Silky: A fine, smooth texture characterized by a sleek feel in the mouth.
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Sticky: A texture characterized by gluiness in the mouth.
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Smooth: A consistent texture free of grit, lumps, or indentations. 
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Succulent: A tender, juicy texture.
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Tender: A soft texture that is easy to break down.
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Velvety: A smooth and rich texture.
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Words to Describe Food Preparation Method
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Describing how your food is prepared will give customers a better picture of its flavor, texture, and appearance.
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Here are some words that indicate preparation and cooking methods: 
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Baked: Food cooked in an oven, often resulting in a browned or crispy outer coating.
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Blanched: Food scalded in boiling water and then moved to cold water to stop cooking. Results in a softened texture. 
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Blackened: Food dipped in butter and coated with spices before being cooked in a hot pan, resulting in a blackened appearance.
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Braised: Food that is briefly fried in a small amount of fat and then slowly stewed in a covered pot. Results in a seared, crispy exterior coupled with a tender interior texture.
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Breaded: A breaded food is coated with a breadcrumb mixture or batter that is then baked or fried into a crispy outer layer. 
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Broiled: Food cooked with intense radiant heat, as in an oven or on a grill. Often results in a darkened appearance and crispy texture.
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Caramelized: Food slow-cooked until it is browned, nutty, and sweeter.
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Charred: Food that is grilled, roasted, or broiled and gains a blackened exterior and smoky flavor.
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Fermented: Food introduced to bacteria, yeast, or another microorganism to produce organic acids, alcohols, or gases. May result in a pungent, biting flavor.
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Fried: Food that is cooked by submerging partially or fully into hot oil. Often results in a crispy or crunchy texture and golden color.
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Glazed: Food with a flavorful coating dripped or brushed onto its surface. May result in a glossy appearance and thin, crisp outer layer.
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Infused: Food steeped in liquid with another ingredient to extract the flavor of the ingredient. Often used with herbs.
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Marinated: Food (usually meat) that has been soaked in liquid containing flavorful ingredients like herbs, spices, vinegar, and oil.
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Poached: Food that has been cooked in nearly boiling liquid. Often results in a tender, moist texture.
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Roasted: Food that has been cooked with dry heat in an oven or over a fire. Often results in a browned exterior and crisp coating. 
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Sauteed: Food that has been cooked quickly in a small amount of fat.
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Seared: Food that is cooked in a small amount of fat until caramelized and then finished by roasting, grilling, or another method. Results in a crisp outer texture and tender interior.
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Smoked: Smoked food is food that is cooked or preserved by long exposure to smoke from smoldering wood. Results in a distinctive, bold flavor.
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Whipped: Food that has been beaten to incorporate air. Often results in a light, fluffy texture.
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Positive Food Adjectives 
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Describing food with words that have a negative connotation can accidentally influence your customers into passing over a menu item. Before you use a descriptor word in your menu, take a moment to think about how that word is commonly perceived. Does it bring a positive image to mind, or is it unappetizing? Instead, use adjectives synonymous with the negative word with a more positive connotation. They are often more specific and give customers a more precise visual of the item.
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Here are some examples of negative descriptive words and positive food adjectives you can use to replace them:
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Dry vs. crispy: Chicken with a dry breading compared to Chicken with a crispy breading
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Greasy vs. velvety: Pasta in a greasy sauce compared to Pasta in a velvety sauce
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Sugary vs. honeyed: Pears with a sugary drizzle compared to Pears with a honeyed drizzle
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Burned vs. blackened: Burned salmon compared to Blackened salmon
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Tough vs. hearty: A piece of tough bread compared to A piece of hearty bread
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Mushy vs. tender: A mushy crabcake compared to A tender crabcake
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When searching for the right words to describe the food on your menu, remember that you have plenty of options to describe its taste and appearance. Use words appealing enough to catch a customer's eye, common enough to explain your food at a glance, and specialized enough that you don't have to resort to cliches. Next time you add a new dish or want to overhaul your menu, consider how a food's description can be a tool for attracting new customers and higher profits.](/article/53/how-to-write-a-menu.html)

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