ग्रोथ मार्केटिंग
What Is Growth Marketing? Examples & Tips To Fuel Your Strategy
Growth marketing is a type of marketing strategy that uses data and constant testing and experimentation to achieve business goals and drive long-term growth.
marketing idea
That means building a cross-functional growth marketing team to build leverage with every <anchor>marketing idea</anchor> and collaborating with other teams in your company to help them do their best work based on what you’ve learned.
40 Awesome Marketing Ideas to Grow Your Business
40 Awesome Marketing Ideas to Grow Your Business

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- Marketing Ideas

# 40 Awesome Marketing Ideas to Grow Your Business

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- [Marketing Ideas](/marketing-ideas)
- Marketing Activity Ideas
  - [Marketing Gift Ideas](/marketing-ideas/marketing-gift-ideas)
  - [Advertising Ideas](/marketing-ideas/advertising-ideas)
  - [Article Ideas](/marketing-ideas/article-ideas)
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- Business Marketing Ideas
  - [Real Estate Marketing Ideas](/marketing-ideas/real-estate-marketing-ideas)
  - [Restaurant Marketing Ideas](/marketing-ideas/restaurant-marketing-ideas)
  - [Retail Marketing Ideas](/marketing-ideas/retail-marketing-ideas)
  - [Small Business Marketing Ideas](/marketing-ideas/small-business-marketing-ideas)
  - [Startup Marketing Ideas](/marketing-ideas/startup-marketing-ideas)
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- Unique Marketing Ideas
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  - [Creative Marketing Ideas](/marketing-ideas/creative-marketing-ideas)
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- Seasonal Marketing Ideas
  - [Spring Marketing Ideas](/marketing-ideas/spring-marketing-ideas)
  - [Summer Marketing Ideas](/marketing-ideas/summer-marketing-ideas)
  - [Fall Marketing Ideas](/marketing-ideas/fall-marketing-ideas)
  - [Winter Marketing Ideas](/marketing-ideas/winter-marketing-ideas)
- Holiday Marketing Ideas
  - [Easter Marketing Ideas](/marketing-ideas/easter-marketing-ideas)
  - [Christmas Marketing Ideas](/marketing-ideas/christmas-marketing-ideas)
  - [Halloween Marketing Ideas](/marketing-ideas/halloween-marketing-ideas)
  - [Black Friday Marketing Ideas](/marketing-ideas/black-friday-marketing-ideas)
  - [Cyber Monday Marketing Ideas](/marketing-ideas/cyber-monday-marketing-ideas)
  - [New Year's Marketing Ideas](/marketing-ideas/new-years-marketing-ideas)
  - [Valentine's Day Marketing Ideas](/marketing-ideas/valentines-day-marketing-ideas)
  - [4th Of July Marketing Ideas](/marketing-ideas/4th-of-july-independence-day-marketing-ideas)
  - [St. Patrick's Day Marketing Ideas](/marketing-ideas/st-patricks-day-marketing-ideas)

Published February 7, 2022

/  Updated July 19, 2024

Looking for [creative marketing ideas](https://coschedule.com/marketing-ideas/creative-marketing-ideas)? We have prompts for businesses at every stage of [growth](https://coschedule.com/blog/growth-marketing). Connect with your audience in meaningful and unique ways to improve visibility and expand your business.

Let’s explore your new marketing ideas!

Table of Contents

- [Fundamental Marketing Ideas For Any Business](#fundamental-marketing-ideas-for-any-business)
01. [Establish Your Logo & Branding](#1--establish-your-logo---branding)
02. [Design Your Business Cards](#2--design-your-business-cards)
03. [Start An Email Newsletter](#3--start-an-email-newsletter)
04. [Print A Brochure](#4--print-a-brochure)
05. [Create Your Website](#5--create-your-website)
06. [Put Up Signage At Your Business](#6--put-up-signage-at-your-business)
07. [Make A Marketing Video](#7--make-a-marketing-video)
08. [Run A Social Media Campaign](#8--run-a-social-media-campaign)
09. [Throw A Product Giveaway](#9--throw-a-product-giveaway)
10. [Reserve A Trade Show Booth](#10--reserve-a-trade-show-booth)
- [Creative Marketing Activities](#creative-marketing-activities)
11. [Conduct Market Research & Reach Different Target Audiences](#11--conduct-market-research---reach-different-target-audiences)
12. [Create Marketing Content](#12--create-marketing-content)
13. [Write Engaging Headlines](#13--write-engaging-headlines)
14. [Run An Email Drip Campaign](#14--run-an-email-drip-campaign)
15. [Provide Noteworthy Customer Experience & Customer Service](#15--provide-noteworthy-customer-experience---customer-service)
16. [Build Your Email List](#16--build-your-email-list)
17. [Launch A Targeted Social Media Ad Campaign](#17--launch-a-targeted-social-media-ad-campaign)
18. [Advertise Your Products To Spread Awareness](#18--advertise-your-products-to-spread-awareness)
19. [Sponsor An Event](#19--sponsor-an-event)
20. [Redesign Your Website](#20--redesign-your-website)
21. [Start A Podcast](#21--start-a-podcast)
22. [Enter Industry Competitions](#22--enter-industry-competitions)
23. [Create A Referral Program](#23--create-a-referral-program)
24. [Present At A Conference](#24--present-at-a-conference)
- [Types Of Marketing](#types-of-marketing)
25. [Look Into Traditional Advertising](#25--look-into-traditional-advertising)
26. [Invest in Digital Marketing](#26--invest-in-digital-marketing)
27. [Work On Your Content Marketing](#27--work-on-your-content-marketing)
28. [Understand Social Media Marketing](#28--understand-social-media-marketing)
29. [Get Familiar With Email Marketing](#29--get-familiar-with-email-marketing)
30. [Try Out Affiliate Marketing](#30--try-out-affiliate-marketing)
31. [Check Out Word Of Mouth Marketing](#31--check-out-word-of-mouth-marketing)
32. [Learn More About Influencer Marketing](#32--learn-more-about-influencer-marketing)
33. [Embrace Brand Marketing](#33--embrace-brand-marketing)
34. [Get Into Search Engine Marketing](#34--get-into-search-engine-marketing)
- [Unique Marketing Ideas](#unique-marketing-ideas)
35. [Celebrate Holidays With Special Deals & Discounts](#35--celebrate-holidays-with-special-deals---discounts)
36. [Decorate Your Storefront](#36--decorate-your-storefront)
37. [Host A Webinar](#37--host-a-webinar)
38. [Send Product Samples To Potential Customers](#38--send-product-samples-to-potential-customers)
39. [Open A Merch Store On Your Website](#39--open-a-merch-store-on-your-website)
40. [Repurpose Your Existing Content](#40--repurpose-your-existing-content)

Fundamental Marketing Ideas For Any Business

Let’s start with fundamental marketing ideas. Get your business established with these strategies.

## 1\. Establish Your Logo & Branding

As part of a healthy [brand marketing strategy](https://coschedule.com/marketing-ideas/brand-identity-examples), establish your logo, [brand assets](https://coschedule.com/blog/brand-asset-management), and branding approach as early as possible to make a consistent impression on customers.

For example, while Starbucks has tweaked its logo over the years, it still has the iconic siren, showing how far branding consistency goes in its [marketing strategy](https://coschedule.com/marketing-strategy/marketing-strategy-examples/starbucks-marketing-strategy):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-starbucks.png?w=3840&q=75)

[Source](https://www.reuters.com/article/us-starbucks/starbucks-cuts-name-and-coffee-from-logo-idUSTRE7045YF20110105)

**Recommended**: [Business Name Generator](https://coschedule.com/business-name-generator)

## 2\. Design Your Business Cards

Make business cards to hand to clients and pass on at networking events when people don’t have time to write down your contact info. If you want folks to hold onto your business cards, use a design, shape, or paper [that makes them stand out](https://www.creativebloq.com/features/8-great-business-cards-for-marketing-professionals).

Or, you could give your business cards a practical use, like [this cheese grater card](https://cleverbusinesscards.com/cheese-grater-business-card/) for Bon Vivant cheese stores:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-bon-vivant.png?w=3840&q=75)

## 3\. Start An Email Newsletter

Stay in touch with your customers by starting an email newsletter. It’ll keep your brand at the top of customers’ minds and build their trust if you give them [good content or deals](https://coschedule.com/marketing-ideas/newsletter-ideas).

An email newsletter doesn’t have to include only promotions or updates to succeed — check out how apéritif company Haus shares weekend inspiration [in its newsletter](https://reallygoodemails.com/emails/your-guide-to-the-long-weekend):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-haus.png?w=3840&q=75)

**Recommended Reading:** [The 12 Best Newsletter Examples to Inspire Your Own](https://coschedule.com/blog/newsletter-examples), [9 Press Release Examples for Every Occasion and Company News](https://coschedule.com/marketing-ideas/press-release-examples)

## 4\. Print A Brochure

Like business cards, brochures give customers an easy reference to understand your business. [Design a brochure](https://designshifu.com/brochure-design-in-2021-the-ultimate-guide/) about your brand to pass on when someone asks what you’re all about.

Brochures also work well for physical events, like [the Museum of Modern Art’s exhibitions](http://jayce-o.blogspot.com/2012/12/exhibition-museum-brochure-design-ideas.html):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-moma.png?w=3840&q=75)

## 5\. Create Your Website

Make sure to build a website as part of your early marketing efforts. Think of it as a digital business card and a new channel for your marketing.

If a full website seems overwhelming for your new business, you can still make an impact with a one-page site like [this one by Cook Collective](https://onepagelove.com/cook-collective):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-cook-collective.png?w=3840&q=75)

**Recommended Reading:** [Website Content Template: How to Get Content Right the First Time, Every Time](https://coschedule.com/blog/website-content-template)

**Recommended Reading:** [Website Name Generator](https://coschedule.com/website-name-generator)

## 6\. Put Up Signage At Your Business

If you have a brick-and-mortar company, [a business sign](https://www.shopify.com/retail/retail-signage) will help you catch the attention of passers-by.

A [board sign](https://www.technicalsigns.co.uk/why-board-pavement-signs-are-as-popular-as-ever/) makes a great choice for beginners because it doesn’t need installation and can come as a custom sign or a chalkboard:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-signage.png?w=3840&q=75)

**Recommended Reading:** [30 Small Business Marketing Ideas: Best Practices To Generate Customers](https://coschedule.com/marketing-ideas/small-business-marketing-ideas)

## 7\. Make A Marketing Video

Use video software, a camera, or your phone to create a video highlighting your product or covering a topic related to your industry. Informative videos raise awareness about your brand and build trust with customers, while product videos show your product in action.

GoPro used their favorite medium, video, to show how their equipment works in stressful situations like a firefighter saving a kitten:

**Recommended Reading:** [25 Creative Video Marketing Ideas To Improve Your Content Strategy](https://coschedule.com/marketing-ideas/video-marketing-ideas)

## 8\. Run A Social Media Campaign

Once you have your social media accounts set up, it’s time to [run a social media campaign](https://coschedule.com/blog/social-media-campaign-examples). Create a series of posts focused on a topic like a product, holiday, or hashtag.

One of Apple’s most famous campaigns revolves around the [#shotoniphone hashtag](https://www.instagram.com/p/CZmqAWEpVTz/):

> View this post on Instagram
>
> [A post shared by apple (@apple)](https://www.instagram.com/p/ChzyeSXrvXI/?utm_source=ig_embed&utm_campaign=loading)

**Recommended Reading:** [Marketing Campaign Ideas: 20 Proven Ideas To Inspire Your Own](https://coschedule.com/marketing-ideas/marketing-campaign-ideas)  and  [15 Social Media Campaign Examples To Boost Your Inspiration](https://coschedule.com/social-media-marketing/social-media-campaign-examples)

## 9\. Throw A Product Giveaway

Looking to generate interest in your product? Throw a [giveaway](https://gleam.io/blog/successful-giveaway/) to generate buzz around your brand and get more people to use your product.

It’s popular for many brands to throw giveaways around the holidays, like [this partnered giveaway](https://www.instagram.com/p/CZcGbOEFObD/) from Suja Organic and Image Skincare:

![](https://media.coschedule.com/uploads/1969/12/754855a9-7dfb-4ac9-9bfd-1a5ab600ec4d_Untitled.png?w=3840&q=75)

## 10\. Reserve A Trade Show Booth

Look into [trade shows](https://www.mncpa.org/about/market-to-cpas/events/articles/tradeshow-exhibitor-tips/) in your industry and reserve a booth. These events let you connect with fellow businesses and customers alike.

Trade shows also give you the chance to hype up new products through exclusive reveals, like Loungefly’s exclusive Minnie Mouse backpack [for the Toy Fair trade show](https://twitter.com/pop_holmes/status/1485900338469158915):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-funko.png?w=3840&q=75)

Creative Marketing Activities

After you bring your fundamental marketing ideas to reality, it’s time to dig into more action-oriented tasks. Here are 14 marketing activities you can do to keep your business growing.

## 11\. Conduct Market Research & Reach Different Target Audiences

To make marketing that better resonates with their customers, seasoned marketers conduct market research and [identify their target audiences](https://coschedule.com/blog/how-to-find-your-target-audience). From there, you can segment your main audience into different groups and tailor your marketing materials to each of them.

Procter & Gamble, one of the most well-known companies in the United States, [targets audiences based on 350 different characteristics](https://www.marketingweek.com/pg-targeting-generic-demographics-to-smart-audiences/) for hyper-specific marketing.

## 12\. Create Marketing Content

Once you understand the role that [content strategy](https://coschedule.com/content-marketing/content-strategy-template) plays in your overall marketing plans, you can start [creating content consistently](https://coschedule.com/blog/annual-content-calendar-template) to execute that strategy. A steady stream of content brings inbound leads looking to learn more about your niche or product.

Not all content strategies include only blog posts, like how Adda Veggie offers [recipes and cooking instructions](https://www.addaveggie.com/recipes) for their meat alternative product:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-cooking-basics.png?w=3840&q=75)

## 13\. Write Engaging Headlines

Headlines have unraveled a web of [best practices](https://coschedule.com/blog/best-headlines#about) to entice an audience to your page. Catchy headlines boost coverage of your business since consumers are more likely to click on a page with a heading that interests them.

[CoSchedule’s Headline Analyzer](https://coschedule.com/headline-analyzer) helps optimize the clickability of your headlines to improve results.

**Recommended reading:** [20 Headline Examples For Every Type Of Content You’ll Write.](https://coschedule.com/marketing-ideas/headline-examples)

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-heaadline-analyzer.png?w=3840&q=75)

## 14\. Run An Email Drip Campaign

An [email drip campaign](https://coschedule.com/marketing-terms-definitions/drip-campaign) is an automated series of emails sent to a customer after they take an action like signing up for an account or downloading a resource. These campaigns help marketers bring customers closer to a sale by informing them about their product or a relevant topic.

Many companies send drip campaigns for onboarding to get a customer familiar with their product or service, like this Grammarly email:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-grammarly.png?w=3840&q=75)

## 15\. Provide Noteworthy Customer Experience & Customer Service

Even if you keep your marketing on-point, your audience will need to have positive experiences with you to become loyal customers. Survey your customers about their experience with your brand and look for areas of improvement.

Ecommerce jeweler Taylor & Hart [uses a net promoter score system](https://www.hotjar.com/blog/nps-case-study/) to evaluate customer satisfaction and find ways to make the shopping experience even better.

![](https://media.coschedule.com/uploads/1969/12/961b81d0-44c4-4752-9258-d6d82ee9211b_pasted20image200.png?w=3840&q=75)

**Recommended Reading:** [20 Retail Marketing Ideas To Expand Your Reach And Boost Your Revenue](https://coschedule.com/marketing-ideas/retail-marketing-ideas)

## 16\. Build Your Email List

Your job isn’t done after you create your email list. Look for ways to [keep people signing up for it](https://coschedule.com/blog/how-to-build-an-email-list) so you can improve your list’s reach.

An email list-building strategy can include a bunch of little touches, like how CodeinWP [gained 4,000 addresses](https://www.codeinwp.com/blog/case-study-part-1-from-0-to-4000-email-marketing/) by including opt-in forms throughout their website.

## 17\. Launch A Targeted Social Media Ad Campaign

Social media ad campaigns target customers based on their profiles and interests. You can use them to promote your brand to people likely to be interested in your product.

This Instagram ad from secure messaging app [Signal](https://signal.org/blog/the-instagram-ads-you-will-never-see/) shows how precise the platform’s targeting can get (and how you can use that fact to appeal to security-conscious customers):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-creatively.png?w=3840&q=75)

## 18\. Advertise Your Products To Spread Awareness

Put your product at the top of your customers’ minds by making advertising a habit. Research your audience to figure out what channels they use, such as social media or print, and advertise in those places.

CanadaHousingCrisis.com raised awareness about the crisis it’s named for with this satirical billboard ad in Toronto:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-canada-housing.png?w=3840&q=75)

**Recommended Reading:** [How to Use Psychology in Advertising to Make People Buy](https://coschedule.com/blog/psychology-in-advertising)

## 19\. Sponsor An Event

[Sponsoring a virtual or in-person event](https://coschedule.com/marketing-ideas/event-marketing-ideas) can bring your brand name in front of interested audiences who haven’t heard of you yet if you [choose a partner](https://coschedule.com/blog/making-sponsorships-successful-by-picking-the-right-partners-with-ken-ungar-from-charge-amp-193) relevant to your niche.

Popular energy drink brand Red Bull constantly sponsors sporting events to appeal to people interested in high-energy situations.

## 20\. Redesign Your Website

Don’t forget to redesign your website if its design becomes outdated or you go through a rebrand. A modern website consistent with your brand will improve the impression you make on your customers.

When Burger King [rebranded in 2021](https://www.printmag.com/branding-identity-design/burger-king-rebrands-design-fit-for-a-king/) with bold colors and minimalist shapes, it updated [its site](https://www.bk.com/) to match:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-burger-king.png?w=3840&q=75)

**Recommended Reading:** [How to Easily Plan Copy For an Entire Website the Best Way](https://coschedule.com/blog/website-planning)

## 21\. Start A Podcast

Looking for a new format to add to your content marketing strategy? [Start a podcast](https://coschedule.com/blog/how-to-start-a-podcast) to explore new topics in your niche or collaborate with important people in your industry.

Podcasts have been a staple of CoSchedule’s content strategy and give us the chance to team up with innovative minds in marketing, like [The Juice’s Brett McGrath](https://coschedule.com/blog/leveraging-the-power-of-content-partnerships-to-launch-a-new-business-with-brett-mcgrath-from-the-juice-amp-248).

**Recommended Reading:** [46 Marketing Podcasts That Will Improve Your Marketing Skills](https://coschedule.com/marketing/marketing-podcasts)

## 22\. Enter Industry Competitions

[Industry awards](https://ignitevisibility.com/find-and-win-industry-awards/) and competitions give you the chance to network with similar businesses in your industry. If you win an award, you’ll also build authority with your industry and customers.

You’d be surprised how many industries have contests you wouldn’t think of, like the coffee industry’s [barista competitions](https://blog.bluebottlecoffee.com/posts/inside-look-barista-competitions).

## 23\. Create A Referral Program

Referral programs encourage current customers to refer someone else with an incentive for them. Create a [program](https://referralrock.com/blog/referral-programs-101-everything-you-need-to-build-a-referral-marketing-program/) that builds loyal customers with a high volume of leads for your business. [Casper](https://casper.com/friends-mattress/) exemplifies referral programs to attract potential customers while benefiting current customers.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-casper.png?w=3840&q=75)

## 24\. Present At A Conference

Conferences produce a way to get your foot in the door as a company. At these [seminars](https://10times.com/conferences), you are able to [present to your target audience](https://www.naspa.org/blog/7-tips-for-presenting-at-a-conference), industry peers, and executives to gain business exposure.

As an idea for marketing, [Bernhard Kowatsch](https://www.ted.com/talks/bernhard_kowatsch_how_innovation_and_technology_can_fight_global_hunger/transcript?language=en) presented at TED using a problem-solution approach to showcase his company, [Share the Meal](https://sharethemeal.org/).

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-conference.png?w=3840&q=75)

Types Of Marketing

As you are planning your marketing campaigns and ideas, don’t forget to look into these 10 [types of marketing](https://coschedule.com/marketing/types-of-marketing). If your business is just starting out, get familiar with these categories.

## 25\. Look Into Traditional Advertising

Traditional [advertising](https://coschedule.com/marketing-ideas/advertising-ideas) is what you think of when you hear about “old-school” marketing — TV commercials, print ads, [flyers](https://coschedule.com/marketing-ideas/flyer-ideas), [direct mail](https://coschedule.com/blog/cutting-through-the-noise-by-integrating-direct-mail-with-digital-marketing-with-ryan-cote-from-ballantine-amp-205), and radio ads.

It works well for businesses with audiences who use traditional media, like Grey Poupon advertising their product to cooks who read Bon Appetit’s print magazine:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-grey-poupon.jpg?w=3840&q=75)

## 26\. Invest in Digital Marketing

Digital marketing is the practice of marketing your brand using digital tools and online platforms. It helps you reach your audience through your website, social media, and search engines.

Many [cases of successful digital marketing](https://coschedule.com/marketing-ideas/digital-marketing-ideas) involve out-of-the-box thinking and original research, like Buffer’s [2021 State of Remote Work](https://buffer.com/2021-state-of-remote-work) report, which hundreds of top websites linked back to:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-state-of-remote.png?w=3840&q=75)

## 27\. Work On Your Content Marketing

Content marketing involves creating original [content](https://coschedule.com/marketing-ideas/content-ideas), like blog posts, guides, online tools, and videos to raise awareness about your brand. It can also build authority or a connection with customers.

Look how nursing sneaker brand [BALA](https://wearebala.com/) achieves both by sharing useful guides and interviews with nurses in their content strategy:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-bala.png?w=3840&q=75)

**Recommended Reading:** [21 Content Ideas To Get Your Creative Juices Flowing](https://coschedule.com/marketing-ideas/content-ideas)

## 28\. Understand Social Media Marketing

Social media marketing is the act of spreading the word about your business using social media platforms like Facebook, Twitter, and Instagram. Nearly [four million people](https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/) use social media across the world, giving social media marketing a broad audience.

Savvy brands like [Blueland](https://www.blueland.com/) include multiple social media platforms in their strategies to reach a broad audience:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-blueland.png?w=3840&q=75)

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-blueland-twitter.png?w=3840&q=75)

**Recommended Reading:** [30 Creative Social Media Marketing Ideas To Spruce Up Your Feed](https://coschedule.com/marketing-ideas/social-media-marketing-ideas)

## 29\. Get Familiar With Email Marketing

[Email marketing](https://coschedule.com/marketing-ideas/email-subject-line-ideas) is the use of email to raise awareness about your brand and connect with customers. Statista projects that [4.6 billion people](https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/) will use email in 2025 worldwide, [keeping it a very viable channel](https://coschedule.com/blog/email-marketing-strategy-template).

As [this email from Assemble](https://reallygoodemails.com/emails/weve-updated-our-privacy-policy-assemble) shows, even small touchpoints like privacy policy updates give you the chance to maintain a consistent brand:

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-assemble.png?w=3840&q=75)

**Recommended Reading:** [35 Creative Email Marketing Ideas To Help You Stand Out](https://coschedule.com/marketing-ideas/email-marketing-ideas)

## 30\. Try Out Affiliate Marketing

As we learned in [an episode of the Actionable Marketing podcast](https://coschedule.com/blog/how-to-make-affiliates-the-most-valuable-weapon-in-your-marketing-arsenal-with-arlen-robinson-from-omnistar-interactive-amp-118), affiliate marketing uses affiliates — non-customers outside your brand — to promote your business. This marketing method draws in customers who use that affiliate.

Affiliate marketing happens with big names like The New York Times’ Wirecutter publication, who [offers affiliate partnerships](https://www.nytimes.com/wirecutter/partners/) to brands with Wirecutter-recommended products.

## 31\. Check Out Word Of Mouth Marketing

Word-of-mouth marketing encourages customers to talk about your product through positive experiences. People trust the buying opinions of people they care about, making it critical to get your customers to spread the word about your product.

Chewy builds its strong word-of-mouth marketing strategy through personal touches like [custom pet paintings sent to customers](https://www.dailypaws.com/pet-news-entertainment/pet-news/chewy-sends-customers-custom-pet-portraits):

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-chewy.png?w=3840&q=75)

## 32\. Learn More About Influencer Marketing

In influencer marketing, marketers team up with influencers — people popular in their niche — to share info about their products. Influencers have hundreds to thousands of people who look up to them, making them a trusted referral source for many customers.

> View this post on Instagram
>
> [A post shared by Maura Streppa (@maurastreppamusic)](https://www.instagram.com/p/CPejGM5FpU0/?utm_source=ig_embed&utm_campaign=loading)

You’ll see a lot of influencer marketing on Instagram from top brands like Taco Bell, which uses the [#tacobellpartner](https://www.instagram.com/p/CPejGM5FpU0/) hashtag for promotions from celebrities and influencers alike:

**Recommended Reading:** [How to Craft the Perfect Outreach Email for Influencers (Template)](https://coschedule.com/blog/outreach-email-for-influencers-template)

## 33\. Embrace Brand Marketing

Brand marketing focuses on calling attention to your brand as a whole and improving people’s [brand awareness](https://coschedule.com/marketing-terms-definitions/brand-awareness). It helps your brand become more trustworthy and recognizable.

Nike maintains a solid brand through customer-centric marketing, as we explored in [our case study of its marketing strategy](https://coschedule.com/blog/nike-marketing-strategy).

## 34\. Get Into Search Engine Marketing

Search engine marketing, also known as search engine optimization (SEO) aims to make your website more visible on search results. Well-done SEO shows your content to people searching topics related to your brand so you can attract an audience with relevant interests.

Content strategist Steph Naylor shared the kinds of numbers you can get from an SEO-informed content campaign in a [Tweet](https://twitter.com/steph__naynay/status/1366775357744029707):

> ????1,220 page views to the campaign page.
>
> ⏲️We made users stay on the page for an average of 1:96 minutes.
>
> ????79% of visitors were brand new, they hadn’t visited the site before.
>
> ????We grew their referring domains by 14% in just 3 months.
>
> ????We saw a 105% increase in YoY traffic.
>
> — Steph Naylor (@steph\_\_naynay) [March 2, 2021](https://twitter.com/steph__naynay/status/1366775357744029707?ref_src=twsrc%5Etfw)

**Recommended Reading:** [SEO Visibility: How to Increase Yours in 11 Simple Ways](https://coschedule.com/blog/seo-visibility)

Unique Marketing Ideas

Are you ready to go outside the traditional marketing ideas? Try these **creative and unique marketing ideas** to really make your brand stand out.

## 35\. Celebrate Holidays With Special Deals & Discounts

Get started on giving back this holiday season with markdowns for customers. Well-timed sales get shoppers in the door with increased demand for products and urgency.

Get creative with [Halloween](https://coschedule.com/marketing-ideas/halloween-marketing-ideas), [Black Friday](https://coschedule.com/marketing-ideas/black-friday-marketing-ideas), [Cyber Monday](https://coschedule.com/marketing-ideas/cyber-monday-marketing-ideas), and [Easter](https://coschedule.com/marketing-ideas/easter-marketing-ideas) marketing ideas to grow your audience.

![](https://media.coschedule.com/uploads/2022/09/Marketing-Ideas-Hub-holidays.png?w=3840&q=75)

## 36\. Decorate Your Storefront

Give your store curb appeal by adding a welcome mat or spicing up the exterior with some color for a [creative](https://alltopstartups.com/2021/02/15/4-clever-ways-to-boost-your-business-curb-appeal/#:~:text=Focus%20on%20the%20Windows&text=Smeared%2C%20grubby%2C%20rotten%2C%20and,maintain%20the%20best%20curb%20appeal) marketing idea. [Decorating your store](https://www.cnu.org/publicsquare/2020/01/29/ten-rules-successful-storefront-design) creates a welcoming environment where shoppers want to enter.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-furrier.png?w=3840&q=75)

## 37\. Host A Webinar

Be the expert of your practice by training or informing curious leads on a topic. [Webinars](https://coschedule.com/blog/how-to-do-a-webinar) gain access to a larger audience which increases engagement and provides value for the consumers.

For example, Harvard Professionals hosts webinars to drive traffic to [Harvard Business Review](https://hbr.org/webinars) articles.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-webinar.png?w=3840&q=75)

Find out more about various [webinar platforms](https://www.learnworlds.com/best-webinar-platforms/) to host your next webinar.

## 38\. Send Product Samples To Potential Customers

Produce mini versions of your products to hand out before consumers buy the product. Samples introduce or expand shoppers’ knowledge of the products to help customers make confident decisions.

[The psychology of sampling](https://upserve.com/restaurant-insider/does-giving-free-samples-increase-sales/) shows that conversion rates increase by 25% to 30% when consumers are offered free samples. For example, [Warby Parker](https://www.warbyparker.com/home-try-on) allows customers to sample their glasses at home or virtually on the app.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-warby-parker.png?w=3840&q=75)

## 39\. Open A Merch Store On Your Website

Create a merchandise store to allow customers to purchase your company’s swag. With a wide array of possible product marketing ideas, you can start [making merch](https://printify.com/free-merch-maker/) to promote your brand and increase recognition.

[Disney](https://www.shopdisney.com/), an entertainment studio, manufactures products from clothing to toys in order to enhance brand loyalty.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-Disney.png?w=3840&q=75)

## 40\. Repurpose Your Existing Content

Recycle your old content into other things like [e-books](https://coschedule.com/blog/how-to-write-an-ebook), [courses](https://coschedule.com/blog/how-to-build-an-email-list), or even a paid product. Presenting content in a new way helps expand reach and boost SEO.

![](https://media.coschedule.com/uploads/2022/09/40-Awesome-Marketing-Ideas-to-Grow-Your-Business-AMP.png?w=3840&q=75)

![Hub Author Avatar](/_next/image?url=https%3A%2F%2Fsecure.gravatar.com%2Favatar%2F344cd7db345e49c22ae46d84d3770bd7%3Fs%3D96%26d%3Dmm%26r%3Dg&w=256&q=75)

Written By

Nathan Ellering

Nathan is the Head of Content & SEO at SimpleTexting. He's a demand generation enthusiast, content marketing advocate, and team player. He enjoys spending time with family and friends, running ultra marathons, and canoeing in the Boundary Waters in Minnesota.
[Connect with Nathan on LinkedIn](https://www.linkedin.com/in/nathanellering/).

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