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Top 7 Benefits of Email Marketing You Should Know - Simplilearn.com
Using email marketing to promote your content, products and services is an excellent method to increase traffic to your website and is a powerful tool for ...
great marketing effort
Because of the promptness of emails, a company is able to observe the statistics within minutes of email being sent. A 24-hour sale is a <anchor>great marketing effort</anchor>, which can be used through email, because it generates a feeling of urgency and persuades users to take immediate steps.
Harnessing the Power Of Email Marketing
Harnessing the Power Of Email Marketing

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#### Table of Contents

[**Email Marketing Setup & Metrics**](#email_marketing_setup_&_metrics) [**Optimization — Best Practices**](#optimization__best_practices) [**Types of Campaigns**](#types_of_campaigns) [**Tips for Engaging New Subscribers**](#tips_for_engaging_new_subscribers)

# Harnessing the Power Of Email Marketing

[By Simplilearn](https://www.simplilearn.com/authors/simplilearn)

Share This Article:

Last updated on Aug 13, 20242108

![Harnessing the Power Of Email Marketing](https://www.simplilearn.com/ice9/free_resources_article_thumb/Harnessing_the_Power_Of_Email_Marketing_1.jpg)

#### Table of Contents

[**Email Marketing Setup & Metrics**](#email_marketing_setup_&_metrics) [**Optimization — Best Practices**](#optimization__best_practices) [**Types of Campaigns**](#types_of_campaigns) [**Tips for Engaging New Subscribers**](#tips_for_engaging_new_subscribers)

This email marketing tutorial will help you understand email marketing better.

Let’s say you own an ecommerce company, but you’re struggling to convert leads into customers. To solve this, look no further than email marketing. It’s an effective way to generate a high return on investment (ROI) for your business by targeting customers in a personalized way, even if you already are converting leads into paying customers. After all, there’s always room for more sales and profits.

Looking forward to leverage email as a marketing tool to drive more traffic, sales, and conversions? Then check out the [Advanced Email Marketing Course](https://www.simplilearn.com/learn-email-marketing-free-course-skillup?source=GhPreviewCTAText#/course-preview "Advanced Email Marketing Course") now.

Email is a cost-effective marketing tactic that can save time, enhance visibility and brand awareness, and impact customers at all stages of the sales funnel:

- ### **Awareness**


If a customer has a specific problem, you can come to the rescue with an informative email that explains how your product can offer a solution
- ### **Consideration**


If a customer is researching and comparing similar products, your email can showcase what makes yours stand out
- ### **Purchase**


If a customer needs extra incentives to make a purchase, you can provide an offer or discount
- ### **Retention**


If a customer has already made a purchase, you can send an exclusive offer to ensure they remain brand-loyal
- ### **Advocacy**


If a customer is willing to share your product or the noteworthy causes you support, they can become a brand advocate

## Become a Digital Marketing Professional

- **50000+** Expected new jobs in Digital Marketing
- **44%** Companies prioritizing a digital-first approach
- **52%** Growth in Social Media and Digital Marketing jobs

- ![Purdue University](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Post Graduate Program in Digital Marketing



- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association

8 Months months

[View Program](javascript:void(0))

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### Here's what learners are saying regarding our programs:

- ![Allan Joaquin](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Allan Joaquin



##### Senior Copywriter, **AMI Group**





Completing the PGP in Digital Marketing and gaining knowledge allowed me to service new clients needing consultancy on digital marketing strategies. After upskilling with Simplilearn's digital marketing course, I increased my revenue by 50%.

- ![Michael Anastasiadis](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Michael Anastasiadis





I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.


prevNext

Not sure what you’re looking for? [View all Related Programs](https://www.simplilearn.com/digital-marketing?source=InpageBannerCategory)

## **Email Marketing Setup & Metrics**

To set up any email campaign, you’ll need to do the following:

- Identify your target audience
- Add a contact list, and create segments based on user behavior
- Create the campaign
- Select the list
- Choose a suitable template
- Write an impactful subject line
- [Design the email](https://visme.co/blog/newsletter-design/ "Design the email")
- Include a relevant call-to-action (CTA) at the end
- Schedule the email to be sent at an optimal time
- Track email performance, which includes the use of A/B testing

Key email marketing metrics to track include:

- ### **Open Rate**


This is the percentage of the total number of recipients opening an email
- ### **Clickthrough Rate (CTR)**


This is the percentage of recipients who clicked on your CTA
- ### **Response Rate**


This is the percentage of the total recipients who clicked on the link of your email campaign and completed an action.A/B testing is also critical to any email marketing campaign. An example is using two different subject lines for an email. A/B testing analyzes which of the two subject lines is more effective. This analysis can lead to higher open rates, potentially resulting in more sales.

## **Optimization — Best Practices**

Sometimes, it’s not enough to send an email. The following are some tips for optimizing content in your email marketing campaigns:

### **Optimizing the Subject Line**

Research shows that interesting subject lines can boost email open rates. Use these strategies to develop one that resonates with readers:

- #### **Include a Number**


They’re shorter and easier to read.
- #### **Include an Emoji**


According to [Campaign Monitor](https://www.campaignmonitor.com/blog/email-marketing/2019/04/the-real-scoop-on-email-emoji-in-subject-lines/ "Campaign Monitor"), subject lines with emojis have higher unique open rates.
- #### **Personalize It**


According to an Experian Marketing Services study, emails with a first name in the subject line can increase open rates by [29 percent](https://www.websolutions.com/blog/subject-line-hacks-to-get-your-emails-opened/ "29 percent").
- #### **Use Title Case**


Capitalize All Words In An Email Subject.
- #### **Keep It Short**


According to Campaign Monitor, the ideal length of a subject line is [17-24 characters](https://www.campaignmonitor.com/blog/email-marketing/2019/02/best-email-subject-line-length/ "17-24 characters"). This is especially important to consider since many people read their emails on mobile devices.
- #### **Develop a Sense of Urgency**


If a coupon expires soon, include the promotion in the subject line.

## Become a Digital Marketing Professional

- **50000+** Expected new jobs in Digital Marketing
- **44%** Companies prioritizing a digital-first approach
- **52%** Growth in Social Media and Digital Marketing jobs

- ![Purdue University](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Post Graduate Program in Digital Marketing



- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association

8 Months months

[View Program](javascript:void(0))

prevNext

### Here's what learners are saying regarding our programs:

- ![Allan Joaquin](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Allan Joaquin



##### Senior Copywriter, **AMI Group**





Completing the PGP in Digital Marketing and gaining knowledge allowed me to service new clients needing consultancy on digital marketing strategies. After upskilling with Simplilearn's digital marketing course, I increased my revenue by 50%.

- ![Michael Anastasiadis](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Michael Anastasiadis





I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.


prevNext

Not sure what you’re looking for? [View all Related Programs](https://www.simplilearn.com/digital-marketing?source=InpageBannerCategory)

### **Optimizing Email Content**

To drive more engagement from your consumer base, the following tips can help:

- Write a captivating subject line
- Include relevant content
- Use bullet points
- Use compelling imagery
- Ensure emails are mobile-friendly
- Proofread to avoid grammatical mistakes
- [Personalize](https://www.simplilearn.com/effective-tips-to-personalize-email-marketing-article "Personalize") by using sender and recipient names
- Choose ideal fonts and colors
- Build rapport with customers by sharing insights they value
- Add a clear CTA to every email, rotating them to avoid overselling

Do you think that your emailing skills are top-notch? Try these [Email Marketing Practice Test Questions](https://www.simplilearn.com/email-marketing-questions-free-practice-test?source=GhPreviewCTAText "Email Marketing Practice Test Questions") and find out yourself!

## **Types of Campaigns**

There are four main types of email campaigns:

- ### **Newsletters**


These keep customers updated on your products
- ### **Promotional Emails**


These drive revenue by sending special offers
- ### **Abandoned-Cart Emails**


These are reminders to customers who have added products to their carts but haven’t followed through with their purchases
- ### **Re-Engagement Campaigns**


These are designed to incentivize inactive subscribers for a higher inbox placement ratio (IPR)

## **Tips for Engaging New Subscribers**

There are several ways you can engage new subscribers while also being subtle, such as creating clear, concise, and compelling subject lines. You’ll want to thank new subscribers for signing up, and send emails at the best time of day to ensure higher open rates. This ideal time of day may be based on various factors, such as what you’re selling and your target audience.

You’ll also want to be transparent by including your customer’s privacy policy, and making it easy for customers to reach you easily; avoid using a no-reply email address when you send out promotional emails. Finally, because you want to avoid violating any spam policies, it’s essential to give recipients a simple way to unsubscribe at any point by including an unsubscribe link that’s easy to find. The power of email is undeniable. It’s a way to reach audiences personally with relevant information, and it should be part of any marketing strategy. Luckily, there are several email marketing platforms available, like those from [MailChimp](https://mailchimp.com/ "MailChimp"), [HubSpot](https://www.hubspot.com/ "HubSpot"), Marketo, ConvertKit, Sendinblue, and [AWeber](https://www.aweber.com/ "AWeber"). Explore your options, choose the platform you feel will work best for you, and get started with that first campaign!

## Become a Digital Marketing Professional

- **50000+** Expected new jobs in Digital Marketing
- **44%** Companies prioritizing a digital-first approach
- **52%** Growth in Social Media and Digital Marketing jobs

- ![Purdue University](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Post Graduate Program in Digital Marketing



- Joint Purdue-Simplilearn Digital Marketer Certificate
- Become eligible to be part of the Purdue University Alumni Association

8 Months months

[View Program](javascript:void(0))

prevNext

### Here's what learners are saying regarding our programs:

- ![Allan Joaquin](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Allan Joaquin



##### Senior Copywriter, **AMI Group**





Completing the PGP in Digital Marketing and gaining knowledge allowed me to service new clients needing consultancy on digital marketing strategies. After upskilling with Simplilearn's digital marketing course, I increased my revenue by 50%.

- ![Michael Anastasiadis](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Michael Anastasiadis





I have recently completed Simplilearn’s Digital Marketing Program. This unique experience was full of live classes, e-learning content, real-world projects and tests. And I gained extensive knowledge regarding all basic disciplines of digital marketing: SEO, Social Media, Content Marketing, Email Marketing, PPC, and more.


prevNext

Not sure what you’re looking for? [View all Related Programs](https://www.simplilearn.com/digital-marketing?source=InpageBannerCategory)

For more comprehensive email marketing expertise, enroll in Simplilearn’s [Advanced Email Marketing Certification Training](https://www.simplilearn.com/learn-email-marketing-free-course-skillup "Advanced Email Marketing Certification Training") and learn how to draft an email that can be both intriguing and influential for the readers.

## Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees[Post Graduate Program in Digital Marketing](https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?source=CohortTableCTA)

Cohort Starts: **19 Sep, 2024**

8 Months$ 3,000[Digital Marketing Specialist](https://www.simplilearn.com/master-in-digital-marketing?source=CohortTableCTA)

Cohort Starts: **16 Sep, 2024**

8 Months$ 1,649

### Learn from Industry Experts with free Masterclasses

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The Top 10 AI Tools You Need to Master Marketing in 2024





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## Recommended Reads

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Digital Marketing Resume Guide: Your Chance to Win the Digital Marketing Manager Job\
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- [Digital Marketing\
Digital Marketing Career Guide: A Playbook to Becoming a Digital Marketing Specialist\
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- [Digital Marketing\
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- [The Best Guide on How to Send an Email in Excel\
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### Learn from Industry Experts with free Masterclasses

- ![The Top 10 AI Tools You Need to Master Marketing in 2024](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Digital Marketing



The Top 10 AI Tools You Need to Master Marketing in 2024





17th Apr, Wednesday9:00 PM IST



[Enroll Now](https://www.simplilearn.com/top-ai-tools-you-need-to-master-marketing-webinar?source=SidebarWidget_Webinar)

- ![Career Trends: AI-Proof Your Digital Marketing Career: Future-Ready Roles You Can Count On](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Digital Marketing



Career Trends: AI-Proof Your Digital Marketing Career: Future-Ready Roles You Can Count On





10th Jul, Wednesday9:00 PM IST



[Enroll Now](https://www.simplilearn.com/future-proof-your-digital-marketing-career-webinar?source=SidebarWidget_Webinar)

- ![SEO vs. PPC: Which Digital Marketing Career Path Fits You Best in 2024?](https://www.simplilearn.com/ice9/assets/form_opacity.png)





#### Digital Marketing



SEO vs. PPC: Which Digital Marketing Career Path Fits You Best in 2024?





15th May, Wednesday9:00 PM IST



[Enroll Now](https://www.simplilearn.com/seo-vs-ppc-webinar?source=SidebarWidget_Webinar)


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