प्रभावी ईमेल मार्केटिंग की रणनीतियाँ
10 Effective Email Marketing Strategies in 2024 – Forbes Advisor
10 Effective Email Marketing Strategies (With Examples) · Segmentation and Personalization · Automated Email Campaigns · Mobile Optimization · A ...
return on investment (ROI)
Email marketing is known for its impressive <anchor>return on investment (ROI)</anchor>. Due to its ability to deliver personalized content tailored to individual preferences and behaviors, it can drive conversions and sales more effectively than other marketing channels such as social media platforms.
Litmus Resource Center: Email Marketing Guide on Email ROI
Litmus Resource Center: Email Marketing Guide on Email ROI[Skip to main content](#main)

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# Email Marketing ROI: What leads to better returns?

Unlock the possible email returns by industry, company size, and more in our guide.

![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201850%20971'%3E%3C/svg%3E)

##### Download the Guide

###### Sharing

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Whether you’re a CMO, on the path to becoming one, or want an inside look at how the most effective marketing channel in your toolkit—email—can drive the highest return on your investment (ROI), you’re in the right place.

On average, email drives an ROI of $36 for every dollar spent, higher than any other channel. In this guide, we drill down to understand how ROI is affected by the following categories:

- **Company:** regulatory environment, company size, email team size, and industry
- **Email program:** list size, permission practices, and email frequency
- **Testing:** spam filter, preview, and A/B testing
- **Content:** live & dynamic content, plus animated GIFs
- **Analytics:** use of third-party tools

**One insight we uncovered that might be surprising?** Double opt in (DOI) no longer reigns supreme when it comes to ROI. Single opt in (SOI) programs show an 80% higher return than DOI programs. Unless regulatory compliance compels you to, the DOI best practice may be a thing of the past. Check out the guide for more insights like this one.

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