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Social Media Marketing: Complete Guide for Businesses - WebFX
Social media marketing is the use of social media networks to promote your brand and products or services to your audience online. It involves creating custom ...
social media
Social media marketing is the use of <anchor>social media</anchor> networks to promote your brand and products or services to your audience online. It involves creating custom content to share on your page, engaging and communicating with your audience, launching paid advertisements, monitoring engagement metrics, and more.
Social Media Definition: What It Is and Why It Matters
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# Social Media Definition: What It Is and Why It Matters

- ![Calendar Icon](/wp-content/themes/fx/assets/img/blocks/general/wysiwyg/author-meta/v3/calendar-icon.png?2)Published: Jun 3, 2024
- ![Clock Icon](/wp-content/themes/fx/assets/img/blocks/general/wysiwyg/author-meta/v3/clock-icon.png?2) 5 min. read
- ![Macy Storm](https://secure.gravatar.com/avatar/58539efc37ccd83008156784336ebce1?s=48&d=https%3A%2F%2Fwww.webfx.com%2Fwp-content%2Fthemes%2Ffx%2Fassets%2Fimg%2Ffx-gravatar.jpeg&r=g)

Macy Storm ![Verified badge](/wp-content/themes/fx/assets/img/blocks/general/wysiwyg/author-meta/v3/checkmark-icon.png)


Senior Content Creator ![Chevron Down Icon](/wp-content/themes/fx/assets/img/blocks/general/wysiwyg/author-meta/v3/chevron-down-icon.png)

- Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

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#### Social media definition

Social media is any channel or technology that lets users share and create ideas, photos, videos, and other content with other people.

Social media has captured the public sphere — [45% of the world’s population](https://www.webfx.com/blog/social-media/social-media-statistics/) is on social media. What about the business sector?

Today, [91% of companies worldwide](https://www.webfx.com/blog/social-media/social-media-statistics/) use social media marketing to generate leads, talk to customers, and humanize themselves. If you haven’t invested in [social media for your business](https://www.webfx.com/social-media/smb/social-media-for-business/), it’s time to start now.

But what _is_ social media, and why does it matter?

On this page, we’ll cover everything from the social media definition to types of social media exist online. Plus, we’ll share reasons why social media should be an integral part of your marketing strategy.

Keep reading to learn more about the ins and outs of social media and how to incorporate it into your business. Oh, and don’t forget — [Subscribe to Revenue Weekly](https://www.webfx.com/email-signup.html) to get more marketing tips straight to your inbox!

## Social media definition: What is social media?

Social media is any channel or technology that lets users share and create ideas, photos, videos, and other content with other people. Social media can be personal, business-related, or both. These platforms are free-to-use websites that anyone can sign up to join and connect with others.

## 5 types of social media

Many different platforms exist online, but most social media falls under one or more of the following five categories:

### 1\. Social networks

A social network is a site for connecting with other brands and individuals online, and many people use social networks and social media interchangeably. Facebook, Twitter (X), and LinkedIn are excellent social networking sites for personal and professional use.

![LinkedIn post from Intel about the Olympics](https://www.webfx.com/wp-content/uploads/2024/06/linkedin-post-intel.png)

### 2\. Media sharing platforms

People and businesses can post videos, pictures, and audio on media sharing sites. Snapchat, Instagram, and YouTube are media-based platforms that focus on photos and videos as their sole source of content. These are great platforms to share visual content with your viewers and boost engagement.

![YouTube video of Jeremy Renner doing an interview](https://www.webfx.com/wp-content/uploads/2024/06/youtube-content.png)

### 3\. Customer review sites

People can post their business reviews on these sites and search for opinions from other users. Sites like Yelp or TripAdvisor let your customers post their experience with your business.

![Yelp page for Urban Churn ice cream](https://www.webfx.com/wp-content/uploads/2024/06/yelp-review-site.png)

### 4\. Discussion forums

Users can ask questions, post comments, and facilitate conversations on sites like Reddit or Quora. There are also subcategories within these sites that can be topic- or industry-focused.

![Thread about wedding planning tips on Quora](https://www.webfx.com/wp-content/uploads/2024/06/quora-thread.png)

### 5\. Bookmarking sites

These websites are ideal for finding and saving resources from external sources. On Pinterest, for example, users can save links or images from other websites and create collections or “boards.”

![Pinterest pins on a feed](https://www.webfx.com/wp-content/uploads/2024/06/pinterest-feed-863x1024.png)

## Why include social media in your strategy?

You may see the benefits of using social media in your personal life, but what about at your company? Why should you include social media as part of your marketing strategy?

Here are some good reasons:

### Improve your brand awareness

Ensuring visibility and developing a brand voice is essential, and [70% of marketers list brand awareness](https://www.webfx.com/blog/social-media/social-media-statistics/) as their top reason for using social media. You can use your social media accounts to create a brand persona to strengthen your company’s values and personality.

With a broader audience, your brand might resonate with more people. If potential clients see your content more often, they will recognize your company and come back to make purchases.

### Increase website traffic

As you build your social media presence, you can increase linking opportunities for your website. You can link directly to your website in your social media posts and effectively drive more traffic to important pages on your website.

![Social media post on Weis's Facebook page leading to a recipe](https://www.webfx.com/wp-content/uploads/2024/06/linked-content-weis.png)

### Connect with your audience

You can interact directly with your audience through comments, live videos, and Q&As. The best part of about social media is that you have a direct connection with people interested in your products or services. Use that opportunity to build relationships and nurture leads into becoming customers.

### Promote content

Launching a new product or service? Share it with your audience! You can use social media to share photos, tutorial videos, and promotional content for your new or existing offerings.

You’ll make it easy for customers to hear updates straight from the source, while keeping everyone informed and in the loop.

### Manage your reputation

You can also use social media to handle complaints and requests. If customers leave negative reviews, you can reach out individually to learn more and make things right. When people see you interact and handle customer service issues, they may be more likely to purchase with you.

Be sure to use a professional and polite tone that reflects your brand’s voice across all media platforms.

## Boost your social media campaign with WebFX

Unsure where to get started with your social media campaign? WebFX can help.

We offer [social media management](https://www.webfx.com/social-media/services/) to [social media advertising](https://www.webfx.com/social-media/services/advertising/) plans tailored to your business, so you can grow and drive revenue for your company. From creating a branded profile to targeting the right people, you’ll get social media content and campaigns that help you reach more qualified leads that you can turn into revenue.

Ready to jumpstart your social media marketing strategy? [Request your free proposal](https://www.webfx.com/free-quote/) or call **[888-601-5359](tel:+18886015359)** today to speak with a strategist!

- ![Macy Storm](https://secure.gravatar.com/avatar/58539efc37ccd83008156784336ebce1?s=48&d=https%3A%2F%2Fwww.webfx.com%2Fwp-content%2Fthemes%2Ffx%2Fassets%2Fimg%2Ffx-gravatar.jpeg&r=g)




Macy is a marketing writer with over five years of experience creating content for dozens of industries including food and beverage, home services, and education. She also specializes in creating SEO and PPC content. Her work has been featured by Search Engine Journal, HubSpot, Entrepreneur, Clutch, and more. In her free time, Macy enjoys trying new crafts and reading comic books.

- ![WebFX Round Logo](/wp-content/themes/fx/assets/img/blocks/general/wysiwyg/webfx-round-icon.png)



WebFX is a full-service marketing agency with 1,100+ client reviews and a 4.9-star rating on Clutch! Find out how our expert team and revenue-accelerating tech can drive results for you! [Learn more](/about/our-approach/)


### Twitter and Facebook Status Generator

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#### Table of Contents

- [Social Media Definition: What is Social Media?](#665a2979c7470-0)
- [5 Types of Social Media](#665a2979c7470-1)
- [Why Include Social Media in Your Strategy?](#665a2979c7470-7)
- [Boost Your Social Media Campaign with WebFX](#665a2979c7470-13)

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  - [Microsoft Dynamics Marketing Automation](/martech/services/microsoft-dynamics/ "View plans and pricing")
  - [Employment & Recruiting Marketing](https://www.webfx.com/digital-marketing/services/digital-recruitment/ "View plans and pricing")
- ![icon-b2b](https://www.webfx.com/wp-content/uploads/2023/05/icon-b2b.svg)Commerce Platforms
  - [SEO for Amazon](https://www.webfx.com/amazon/services/amazon-seo-listing-optimization-service/ "View plans and pricing")
  - [Advertising Management for Amazon](https://www.webfx.com/amazon/services/advertising/ "View plans and pricing")
  - [Shopify Optimization Services](https://www.webfx.com/seo/services/shopify/ "View plans and pricing")
  - [Facebook Marketplace for Business](https://www.webfx.com/social-media/services/facebook-marketplace/ "View plans and pricing")
  - [Influencer Marketing Services](https://www.webfx.com/social-media/services/influencer-marketing/ "View plans and pricing")
  - [Walmart Marketplace Advertising](https://www.webfx.com/marketplaces/services/walmart/ "View plans and pricing")
- 30%+



#### increase in ecommerce sales

[Read Our Case Study](/portfolio/case-studies/s-clyde-weaver/)

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- UX & Interactive


- ![Blue and purple laptop shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-ux.svg)Design
  - [Website Design](/web-design/services/ "View plans and pricing")
  - [Website Redesign](/web-design/services/redesign/ "View plans and pricing")
  - [Rapid Web Design](/web-design/services/rainmakerfx/ "View plans and pricing")
  - [Social Media Design](https://www.webfx.com/social-media/services/design/ "View plans and pricing")
  - [Ecommerce Website Design](https://www.webfx.com/web-design/services/ecommerce/ "View plans and pricing")
  - [Email Marketing Testing & Design](/email-marketing/services/design/ "View plans and pricing")
- ![Content marketing icon with pencil and paper.](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-marketing.svg)Content Marketing
  - [SEO Copywriting](/content-marketing/services/website-copywriting/ "View plans and pricing")
  - [Content Marketing Services](/content-marketing/services/ "View plans and pricing")
  - [Social Media Management](https://www.webfx.com/social-media/services/ "View plans and pricing")
  - [Infographics & Motion Graphics](/content-marketing/services/infographics/ "View plans and pricing")
  - [Web Video Production Services](/content-marketing/services/video-production/ "View plans and pricing")
  - [YouTube Advertising](https://www.webfx.com/digital-advertising/services/youtube/ "View plans and pricing")
- ![Development icon.](https://www.webfx.com/wp-content/uploads/2023/05/icon-development.svg)Development
  - [Digital Experience Development](/web-development/services/ "View plans and pricing")
  - [Shopify Ecommerce Development](/web-development/services/shopify/ "View plans and pricing")
  - [Web Infrastructure & Maintenance](/web-development/services/website-maintenance/ "View plans and pricing")
  - [Content Management Systems](/web-development/services/cms/ "View plans and pricing")
  - [AI & GPT Integration](https://www.webfx.com/martech/services/ai-integration/ "View plans and pricing")
  - [ADA Compliance Services](/web-development/services/ada-compliance/ "View plans and pricing")
- ![Learn icon of lightbulb.](https://www.webfx.com/wp-content/uploads/2023/05/icon-learn-ux.svg)Challenges We Solve
  - [My Website Doesn’t Drive Leads](/blog/marketing/my-website-doesnt-drive-leads/ "Troubleshoot lead generation")
  - [My Website Traffic Is Going Down](/blog/marketing/why-is-my-website-traffic-going-down/ "Troubleshoot website traffic")
  - [My Website Doesn’t Convert](/blog/conversion-rate-optimization/my-website-doesnt-convert/ "Troublshoot conversion rates")
  - [My Website Isn’t Making Money](/blog/web-design/why-isnt-my-website-making-money/ "Troubleshoot site revenue")
  - [My Website Isn’t Showing Up on Google](https://www.webfx.com/about/our-approach/site-isnt-showing-up-on-google/ "Troubleshoot indexing issues")
  - [How & Where To Sell Products Online](/digital-marketing/ecommerce/how-to-sell-online/ "Master selling online")
- ### The WebFX Portfolio

[View Design Portfolio](/portfolio/design-portfolio/)

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- Technology


- ![Green bar graphs with upwards blue arrow](https://www.webfx.com/wp-content/uploads/2023/05/icon-revenue.svg)Revenue Acceleration Platform
  - [MarketingCloudFX Revenue Platform](/technology/marketingcloudfx/ "View plans and pricing")
  - [Nutshell CRM](/technology/nutshell/ "View plans and pricing")
  - [Customer Data Platform (CDP)](/martech/services/customer-data-platform/ "View plans and pricing")
  - [Lead Management & Scheduling Solutions](/martech/services/lead-management/ "View plans and pricing")
  - [CRM Retargeting Technology](/digital-advertising/services/crm-retargeting/ "View plans and pricing")
  - [Contact Enrichment](https://www.webfx.com/digital-marketing/services/contact-enrichment/ "View plans and pricing")
- ![Analytics icon with bars at different heights.](https://www.webfx.com/wp-content/uploads/2023/05/icon-analytics.svg)Measurement
  - [CRM Integrations](/technology/marketingcloudfx/crm-integration/ "View plans and pricing")
  - [ROI Tracking Dashboards](/technology/marketingcloudfx/roi-dashboard/ "View plans and pricing")
  - [AI Marketing](https://www.webfx.com/martech/services/ai/ "View plans and pricing")
  - [B2B AR & VR Solutions](https://www.webfx.com/digital-advertising/services/b2b-ar-vr/ "View plans and pricing")
  - [Data Warehouse & ETL Pipelines](/martech/services/data-warehouse-etl-pipelines/ "View plans and pricing")
  - [Closed Loop Analytics](https://www.webfx.com/digital-marketing/services/closed-loop-analytics/ "View plans and pricing")
- ![Green circle and blue x](https://www.webfx.com/wp-content/uploads/2023/05/icon-marketing-automation.svg)Learn
  - [What Is a CRM?](https://www.webfx.com/blog/marketing/what-is-a-crm/ "Understand a CRM’s meaning")
  - [Data-Driven Marketing Guide](https://www.webfx.com/digital-advertising/first-party-data/ "Learn how to use data-driven marketing")
  - [What Is a CDP?](https://www.webfx.com/blog/marketing/what-is-a-customer-data-platform/ "Understand a CDP’s meaning")
  - [What Is ERP?](https://www.webfx.com/blog/marketing/what-is-erp/ "Understand an ERP’s meaning")
  - [What Is AI Marketing?](https://www.webfx.com/martech/learn/artificial-intelligence-marketing/ "Understand AI in marketing")
  - [What are CRM Integrations?](https://www.webfx.com/blog/marketing/crm-integrations/ "Undesrtand CRM integrations")
- #### Industry-leading revenue acceleration platform



![Rocket](/wp-content/themes/fx/assets/img/header/v2/rocket.svg)



##### A next-level approach to digital



WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.

[View MarketingCloudFX](/technology/marketingcloudfx/)
- #### Simple, all-in-one CRM platform for B2B



![Nutshell Acorn Logo](/wp-content/themes/fx/assets/img/header/v2/nutshell-acorn-logo.png)



##### Equip your sales team to win



Meet Nutshell, the CRM we've built from the ground up to help you reach your sales goals. Powerful features like workflow automation and centralized customer data make closing deals easier than ever.

[View Nutshell](/technology/nutshell/)

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- Who We Are


- ![Orange chat bubble shape and blue star shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-who-we-are.svg)Who We Are
  - [Our Approach](/about/our-approach/ "Explore our approach to digital marketing")
  - [About Us](/about/ "Get to know WebFX")
  - [Careers (We Are Hiring!)](/careers/ "Explore open positions")
  - [Contact Info](/contact/ "Learn how to contact us")
  - [WebFX Reviews](/about/reviews/ "Read our reviews")
  - [Awards](/about/awards/ "Browse our awards")
- ![Orange circle and blue leaf shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-community.svg)Community Impact
  - [Company Values](/about/company-values/ "Explore our POSITIVE values")
  - [Community Impact](/about/charities/ "Explore our community impact")
  - [FXBuilds](/about/fxbuilds/ "Explore FXBuilds projects")
  - [Equality at WebFX](https://equality.webfx.com/ "Explore our commitment to equality")
  - [STEMFX Program](/about/stem-fx/ "Explore our STEMFX program")
  - [WebFX History](/about/history/ "Explore our history")
- ![Blue circle with a dollar sign](https://www.webfx.com/wp-content/uploads/2023/05/icon-pricing.svg)Pricing Guides
  - [How Much Should a Website Cost?](/web-design/pricing/website-costs/ "Explore website costs")
  - [How Much Does PPC Cost?](/ppc/pricing/ "Explore PPC costs")
  - [Email Marketing Pricing](/email-marketing/pricing/ "Explore email marketing costs")
  - [Social Media Pricing](/social-media/pricing/ "Explore social media costs")
  - [SEO Pricing](/seo/pricing/ "Explore SEO costs")
  - [Local SEO Pricing](/local-seo/pricing/ "Explore local SEO costs")
- ![Blue and orange book shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-library.svg)Content Library
  - [Our Blog](https://www.webfx.com/blog/ "View our latest posts")
  - [SEO Checker Report](/seo-checker/ "Get a free SEO audit")
  - [Free Keyword Suggestion Tool](/tools/keywordsfx/ "Get keyword suggestions")
  - [Fix Your Funnel](/tools/fix-marketing-funnel/ "Find marketing funnel leaks")
  - [FAQFox](https://www.webfx.com/seo-tools/faqfox/ "Generate content topics")
  - [View All Tools](/tools/ "Explore all tools")
- #### \#1Best Place  to Work in PA

[View Careers](/careers/)

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