9 prodejních trendů, které zásadně mění e-commerce
Mimo jiné 85 % respondentů z generace Z uvedlo, že sociální média ovlivňují jejich nákupní rozhodnutí. Kde při nakupování online hledají zoomers ...
otevírány
Podle dat je 96 % lidí používá, aby se o produktu nebo službě dozvědělo více. E-maily s předmětem obsahujícím slovo „video“ jsou <anchor>otevírány</anchor> 8krát častěji.
What is a Video Email? - Vidyard
What is a Video Email? - Vidyard [Skip to Main Content](#main-content-start)

[VidyardVidyard](/)

- Product


- Integrations
- [LinkedIn](/integrations/linked-in/)
- [SalesLoft](/integrations/salesloft/)
- [Salesforce](/integrations/salesforce/)
- [Gong](/integrations/gong/)
- [See All Integrations](/integrations/)

- Products
- [Vidyard Video MessagesRecord personal videos to reach more customers](/products/vidyard-video-messages/)
- [Vidyard HostingManage all your business videos in one central spot](/products/vidyard-hosting/)
- [Vidyard ProspectorAI-powered sales outreach at scale](/products/vidyard-prospector/)
- [AI AvatarsNewGenerate personalized AI videos at scale](/products/ai-avatars/)
- [See All Features](/products/product-features/)

- Featured
- [Watch a Demo](/video-demo/)
[![Vidyard video screen recorder](https://www.vidyard.com/media/Watch-a-demo.png.webp)](/video-demo/)



[Watch a Demo](/video-demo/)



See Vidyard in action with an on-demand video.



[Watch Now](/video-demo/)

- [Watch a Demo](/free-screen-record/)
[![](/wp-content/themes/vidyard-website/img/header/freescreenrecorder.webp)](/free-screen-record/)



[Free Screen Recorder](/free-screen-record/)



Record your screen and share it everywhere.



[Learn more](/free-screen-record/)


- Solutions


- Company Size
- [Startups](/startups/)
- [Mid Market](/smb/)
- [Enterprise](/enterprise-video-platform/)
- Industries
- [Financial Services](/financial-services/)
- [SaaS](/enterprise-video-platform/saas/)
- [Consumer Sales](/enterprise-video-platform/consumer-sales/)
- [See All Industries](/industries/)

- Use Cases
- [Prospecting and IntrosStand out and improve response rates.](/video-for-prospecting/)
- [SalesGenerate more pipeline and close more deals.](/video-sales/)
- [Sales SupportSet your sales team up for success.](/video-for-sales-support/)
- [MarketingHost video content and convert viewers into leads.](/video-marketing/)
- [Converting and ClosingConnect with buyers and close more deals.](/video-for-deal-progression/)
- [Corporate CommsCreate and deliver an internal communications strategy.](/video-corporate-communications/)

- Featured Case Study
- “Personalized Vidyard video messages drove an 8x improvement in click-through rates and a 4x improvement in reply rates.” [Read More](/case-studies/video-drives-new-abm-opportunities/)
- [See Vidyard in Action](/video-demo/)

- Resources


- Insights and Tips
- [BlogThe secrets to virtual selling and video best practices.](/blog/)
- [Video Selling Master ClassMaster using video for sales in under 20 minutes.](/video-selling-master-class/)
- [Knowledge BaseHow-to and help articles for all things Vidyard.](https://knowledge.vidyard.com/hc/en-us)
- [Fast ForwardExpert advice on all things virtual selling.](/fast-forward/)
- [TemplatesFree sales templates for every stage of the deal cycle.](/sales-templates/)
- [FAQGet the answers to your top Vidyard questions.](/video-faq/)
- [AI Resource HubGuides and ideas for using AI in your workflow.](/hub/ai-resource-hub/)
- [ResourcesReports, guides, and other resources all in one place.](/resources/)
- [Case StudiesLearn how our customers win more with Vidyard.](/case-studies/)

- Featured
- [Learn More](https://www.vidyard.com/state-ai-gtm-report/)
[![](https://www.vidyard.com/media/state-of-ai-in-gtm-report-2024-featured-image.webp)](https://www.vidyard.com/state-ai-gtm-report/)



[NewThe 2024 State of AI in GTM Report](https://www.vidyard.com/state-ai-gtm-report/)



[Learn more](https://www.vidyard.com/state-ai-gtm-report/)

- [Learn More](https://www.vidyard.com/referral-program/)
[![](https://www.vidyard.com/media/ReferAndEarn.webp)](https://www.vidyard.com/referral-program/)



[Refer Your Colleagues and Get Rewarded](https://www.vidyard.com/referral-program/)



[Get your gift](https://www.vidyard.com/referral-program/)


- [Pricing](/pricing/)

- [Login](https://secure.vidyard.com/user/sign_in/)
- [Get a Demo](/contact-us/)
- [Sign Up for Free](https://auth.vidyard.com/signup?response_type=code&redirect_uri=https%3A%2F%2Fsecure.vidyard.com%2Fauth%2Fvidyard&scope=dashboard&client_id=secure.vidyard.com)

Product

- Products
- [Vidyard Video MessagesRecord personal videos to reach more customers](/products/vidyard-video-messages/)
- [Vidyard HostingManage all your business videos in one central spot](/products/vidyard-hosting/)
- [Vidyard ProspectorAI-powered sales outreach at scale](/products/vidyard-prospector/)
- [AI AvatarsNewGenerate personalized AI videos at scale](/products/ai-avatars/)
- [See All Features](/products/product-features/)

- Integrations
- [LinkedIn](/integrations/linked-in/)
- [SalesLoft](/integrations/salesloft/)
- [Salesforce](/integrations/salesforce/)
- [Gong](/integrations/gong/)
- [See All Integrations](/integrations/)

- Featured
- [Watch a Demo](/video-demo/)
[![Vidyard video screen recorder](https://www.vidyard.com/media/Watch-a-demo.png.webp)](/video-demo/)



[Watch a Demo](/video-demo/)



See Vidyard in action with an on-demand video.



[Watch Now](/video-demo/)

- [Watch a Demo](/free-screen-record/)
[![](/wp-content/themes/vidyard-website/img/header/freescreenrecorder.webp)](/free-screen-record/)



[Free Screen Recorder](/free-screen-record/)



Record your screen and share it everywhere.



[Learn more](/free-screen-record/)


Solutions

- Use Cases
- [Prospecting and IntrosStand out and improve response rates.](/video-for-prospecting/)
- [SalesGenerate more pipeline and close more deals.](/video-sales/)
- [Sales SupportSet your sales team up for success.](/video-for-sales-support/)
- [MarketingHost video content and convert viewers into leads.](/video-marketing/)
- [Converting and ClosingConnect with buyers and close more deals.](/video-for-deal-progression/)
- [Corporate CommsCreate and deliver an internal communications strategy.](/video-corporate-communications/)

- Company Size
- [Startups](/startups/)
- [Mid Market](/smb/)
- [Enterprise](/enterprise-video-platform/)
- Industries
- [Financial Services](/financial-services/)
- [SaaS](/enterprise-video-platform/saas/)
- [Consumer Sales](/enterprise-video-platform/consumer-sales/)
- [See All Industries](/industries/)

- Featured Case Study
- “Personalized Vidyard video messages drove an 8x improvement in click-through rates and a 4x improvement in reply rates.” [Read More](/case-studies/video-drives-new-abm-opportunities/)
- [See Vidyard in Action](/video-demo/)

ResourcesNew

- Insights and Tips
- [BlogThe secrets to virtual selling and video best practices.](/blog/)
- [Video Selling Master ClassMaster using video for sales in under 20 minutes.](/video-selling-master-class/)
- [Knowledge BaseHow-to and help articles for all things Vidyard.](https://knowledge.vidyard.com/hc/en-us)
- [Fast ForwardExpert advice on all things virtual selling.](/fast-forward/)
- [TemplatesFree sales templates for every stage of the deal cycle.](/sales-templates/)
- [FAQGet the answers to your top Vidyard questions.](/video-faq/)
- [AI Resource HubGuides and ideas for using AI in your workflow.](/hub/ai-resource-hub/)
- [ResourcesReports, guides, and other resources all in one place.](/resources/)
- [Case StudiesLearn how our customers win more with Vidyard.](/case-studies/)

- Featured
- [Learn More](https://www.vidyard.com/state-ai-gtm-report/)
[![](https://www.vidyard.com/media/state-of-ai-in-gtm-report-2024-featured-image.webp)](https://www.vidyard.com/state-ai-gtm-report/)



[NewThe 2024 State of AI in GTM Report](https://www.vidyard.com/state-ai-gtm-report/)



[Learn more](https://www.vidyard.com/state-ai-gtm-report/)

- [Learn More](https://www.vidyard.com/referral-program/)
[![](https://www.vidyard.com/media/ReferAndEarn.webp)](https://www.vidyard.com/referral-program/)



[Refer Your Colleagues and Get Rewarded](https://www.vidyard.com/referral-program/)



[Get your gift](https://www.vidyard.com/referral-program/)


[Pricing](/pricing/) [Get a Demo](/contact-us/)

- [Add to Chrome. It’s Free](https://chrome.google.com/webstore/detail/jiihcciniecimeajcniapbngjjbonjan)
- [Login](https://secure.vidyard.com/user/sign_in/)

Sales Glossary

The sales industry is always changing and evolving. Keeping on top of those changes can be tough. The Vidyard Sales Glossary is your ultimate guide to important sales terms, definitions, concepts, slang, insider business jargon and more to keep you up to date with the latest in sales industry lingo.

![AJAX progress indicator](https://www.vidyard.com/wp-content/plugins/TooltipProPlus/assets/css/images/ajax-loader.gif)

Search:

Search

(clear)

- ## a

- [Account-Based Selling](https://www.vidyard.com/sales-glossary/account-based-selling/)
- [Account Executive](https://www.vidyard.com/sales-glossary/account-executive/)
- [Accounts Receivable](https://www.vidyard.com/sales-glossary/accounts-receivable/)
- [AI Sales Script Generator](https://www.vidyard.com/sales-glossary/ai-sales-script-generator/)
- [Annual Recurring Revenue](https://www.vidyard.com/sales-glossary/annual-recurring-revenue/)
- ## b

- [B2B](https://www.vidyard.com/sales-glossary/b2b/)
- [B2C](https://www.vidyard.com/sales-glossary/b2c/)
- [BASHO Email](https://www.vidyard.com/sales-glossary/basho-email/)
- [BOFU](https://www.vidyard.com/sales-glossary/bofu/)
- [Business Development Representative](https://www.vidyard.com/sales-glossary/business-development-representative/)
- [Buying Intent](https://www.vidyard.com/sales-glossary/buying-intent/)
- ## c

- [Challenger Sales Model](https://www.vidyard.com/sales-glossary/challenger-sales-model/)
- [Channel Sales](https://www.vidyard.com/sales-glossary/channel-sales/)
- [Closing Ratio](https://www.vidyard.com/sales-glossary/closing-ratio/)
- [Cold Call](https://www.vidyard.com/sales-glossary/cold-call/)
- [Cold Email](https://www.vidyard.com/sales-glossary/cold-email/)
- ## d

- [Decision Maker](https://www.vidyard.com/sales-glossary/decision-maker/)
- [Demand Generation](https://www.vidyard.com/sales-glossary/demand-generation/)
- [Digital Sales Room](https://www.vidyard.com/sales-glossary/digital-sales-room/)
- [Direct Sales](https://www.vidyard.com/sales-glossary/direct-sales/)
- [Discovery Call](https://www.vidyard.com/sales-glossary/discovery-call/)
- ## e

- [End of Day](https://www.vidyard.com/sales-glossary/end-of-day/)
- [End of Quarter](https://www.vidyard.com/sales-glossary/end-of-quarter/)
- [Enterprise Resource Planning](https://www.vidyard.com/sales-glossary/enterprise-resource-planning/)
- [Entrepreneur in Residence](https://www.vidyard.com/sales-glossary/entrepreneur-in-residence/)
- ## f

- [Fast Forward](https://www.vidyard.com/sales-glossary/fast-forward/)
- [Flywheel](https://www.vidyard.com/sales-glossary/flywheel/)
- [Forecasting](https://www.vidyard.com/sales-glossary/forecasting/)
- [Forward Revenue](https://www.vidyard.com/sales-glossary/forward-revenue/)
- ## g

- [Gatekeeper](https://www.vidyard.com/sales-glossary/gatekeeper/)
- [Go-To-Market Strategy](https://www.vidyard.com/sales-glossary/go-to-market-strategy/)
- ## h

- [Horizontal Market](https://www.vidyard.com/sales-glossary/horizontal-market/)
- ## i

- [Ideal Customer Profile](https://www.vidyard.com/sales-glossary/ideal-customer-profile/)
- [Inbound Sales](https://www.vidyard.com/sales-glossary/inbound-sales/)
- [InMail](https://www.vidyard.com/sales-glossary/inmail/)
- ## k

- [Key Accounts](https://www.vidyard.com/sales-glossary/key-accounts/)
- [Key Performance Indicators](https://www.vidyard.com/sales-glossary/key-performance-indicators/)
- ## l

- [Lead](https://www.vidyard.com/sales-glossary/lead/)
- [Lead Generation](https://www.vidyard.com/sales-glossary/lead-generation/)
- [Lead Qualification](https://www.vidyard.com/sales-glossary/lead-qualification/)
- [LinkedIn Sales Navigator](https://www.vidyard.com/sales-glossary/linkedin-sales-navigator/)
- [Loss Aversion](https://www.vidyard.com/sales-glossary/loss-aversion/)
- ## m

- [Marketing Qualified Lead](https://www.vidyard.com/sales-glossary/marketing-qualified-lead/)
- [Master Service Agreement](https://www.vidyard.com/sales-glossary/master-service-agreement/)
- [MOFU](https://www.vidyard.com/sales-glossary/mofu/)
- [Monthly Recurring Revenue](https://www.vidyard.com/sales-glossary/monthly-recurring-revenue/)
- ## n

- [Needs Assessment](https://www.vidyard.com/sales-glossary/needs-assessment/)
- [Negotiation](https://www.vidyard.com/sales-glossary/negotiation/)

- [Net Promoter Score](https://www.vidyard.com/sales-glossary/net-promoter-score/)
- ## o

- [Objection Handling](https://www.vidyard.com/sales-glossary/objection-handling/)
- [On-Target Earnings](https://www.vidyard.com/sales-glossary/on-target-earnings/)
- [Onboarding](https://www.vidyard.com/sales-glossary/onboarding/)
- [Outbound Sales](https://www.vidyard.com/sales-glossary/outbound-sales/)
- ## p

- [Pipeline](https://www.vidyard.com/sales-glossary/pipeline/)
- [Platform as a Service](https://www.vidyard.com/sales-glossary/platform-as-a-service/)
- [Point of Contact](https://www.vidyard.com/sales-glossary/point-of-contact/)
- [Product Qualified Lead](https://www.vidyard.com/sales-glossary/product-qualified-lead/)
- ## q

- [Quota](https://www.vidyard.com/sales-glossary/quota/)
- ## r

- [Referral](https://www.vidyard.com/sales-glossary/referral/)
- [Request for Proposal](https://www.vidyard.com/sales-glossary/request-for-proposal/)
- [Revenue Operations](https://www.vidyard.com/sales-glossary/revenue-operations/)
- ## s

- [Sales Automation](https://www.vidyard.com/sales-glossary/sales-automation/)
- [Sales Coaching](https://www.vidyard.com/sales-glossary/sales-coaching/)
- [Sales Cycle](https://www.vidyard.com/sales-glossary/sales-cycle/)
- [Sales Demo](https://www.vidyard.com/sales-glossary/sales-demo/)
- [Sales Development Representative](https://www.vidyard.com/sales-glossary/sales-development-representative/)
- [Sales Enablement](https://www.vidyard.com/sales-glossary/sales-enablement/)
- [Sales Prospecting](https://www.vidyard.com/sales-glossary/sales-prospecting/)
- [Sales Qualified Lead](https://www.vidyard.com/sales-glossary/sales-qualified-lead/)
- ## t

- [TOFU](https://www.vidyard.com/sales-glossary/tofu/)
- [Total Addressable Market](https://www.vidyard.com/sales-glossary/total-addressable-market/)
- ## u

- [Unique Selling Point](https://www.vidyard.com/sales-glossary/unique-selling-point/)
- [Upsell](https://www.vidyard.com/sales-glossary/upsell/)
- ## v

- [Value Statement](https://www.vidyard.com/sales-glossary/value-statement/)
- [Vertical Market](https://www.vidyard.com/sales-glossary/vertical-market/)
- [Video Email](https://www.vidyard.com/sales-glossary/video-email/)
- [Video Hosting](https://www.vidyard.com/sales-glossary/video-hosting/)
- [Video Messaging](https://www.vidyard.com/sales-glossary/video-messaging/)
- [Video Prospecting](https://www.vidyard.com/sales-glossary/video-prospecting/)
- [Video Selling](https://www.vidyard.com/sales-glossary/video-selling/)
- [Virtual Selling](https://www.vidyard.com/sales-glossary/virtual-selling/)
- ## w

- [Warm Call](https://www.vidyard.com/sales-glossary/warm-call/)
- [Warm Email](https://www.vidyard.com/sales-glossary/warm-email/)
- [Wireframe](https://www.vidyard.com/sales-glossary/wireframe/)

# What is a Video Email?

A video email is exactly what the name suggests: an email including an embedded video. It’s a creative way to catch your audience’s attention, improve click-through rates, and spark meaningful conversations.

[Vidyard’s video platform](/product-features/) is an excellent tool to use for creating and sharing video emails.

## Benefits of Video Email

Integrating video emails into your sales cadence will yield positive results. Videos are a powerful tool when it comes to communication – let’s look at the benefits it offers:

- **General performance**. According to over 70% of sales professionals, [video emails regularly outperform text emails](/virtual-selling-report?sfc=7014O000001BaEHQA0)
- **Increased response rates**. People’s inboxes are constantly overflowing and sifting through paragraphs of text is exhausting. But watching a fun, unique video? This shakes things up and helps boost response rates. In fact, [over 70% of sales reps see more responses to video emails](/virtual-selling-report?sfc=7014O000001BaEHQA0) than text-based emails.
- **Ease of communication**. Writing out lengthy or complex information can be difficult for sales reps, and frustrating for prospects to understand. Through video, you can succinctly give a product overview, or even [record and share a product demo](/blog/sales-demo-videos/) for a visual explanation.
- **Reuse videos to save time and resources**. Once you’ve established a [library of videos](/blog/video-library/) you can easily reuse them in the future to save valuable time and speed up the selling process. Save copies of product demos, quick Q & A sessions, or sales pitches. If a video has proven to be successful, reuse it whenever you can.
- **Easily track engagement metrics**. With the proper tools, you can measure how many leads are watching your videos, clicking through to your website, and engaging with your content and responding to outreach. Once you know what consistently works well, you can perfect it for future use.

## Best Practices for Using Video Emails

Successful using video emails isn’t as simple as recording yourself once, embedding it into your message, and hitting send. To stand out from your competition and see meaningful results, you need to put time and effort into creating unique, engaging videos.

Use these tips and tricks for successful video emails:

- **Write a catchy subject line**. People always look at subject lines before opening and reading an email, so make yours enticing. There are plenty of [tips for writing good email subject lines](/blog/best-sales-email-subject-lines/). It should be short and to the point, but don’t be generic.
- **Customize the video thumbnail**. Every video platform will automatically generate a thumbnail, but is it good? The [thumbnail](/blog/video-thumbnail/) is the first thing someone sees, so make sure it’s interesting, engaging, and piques enough interest for them to hit “play.”
- **Tailor Your Message**. Yes, you can create generic videos to easily reuse, but if you’re reaching out to a new prospect for the first time, [tailor your video specifically for them](/blog/video-prospecting/). Address them by name, mention their business, and show that you’ve done your research and know who they are and what their company does. Putting in a little more work to make a unique, personalized video will make a good impression.
- [**Look Professional**](/blog/sales-best-practices-for-video/). You might not have a professional recording studio, but your audience doesn’t need to know that. Ensure your lighting is good, audio is clear, and your background isn’t too distracting. It may sound silly but paying attention to these small details makes a big impact.

See how Vidyard can help your business grow with video.

[Get Vidyard Free](https://auth.vidyard.com/signup?response_type=code&redirect_uri=https%3A%2F%2Fsecure.vidyard.com%2Fauth%2Fvidyard&scope=dashboard&client_id=secure.vidyard.com)

## Get in Touch with Our Sales Team

[Book A Demo](/contact-us/?sfc=7014O000001BcX7QAK)

[Vidyard](/)

### Connect, Close, and Win More

#### Product

- [Vidyard Video Messages](/products/vidyard-video-messages/)
- [AI AvatarsNew](/products/ai-avatars/)
- [AI Script Generator](/products/ai-script-generator/)
- [Vidyard Hosting](/products/vidyard-hosting/)
- [Vidyard Prospector](/products/vidyard-prospector/)
- [More Features](/products/product-features/)
- [Free Screen Recorder](/free-screen-record/)
- [Product Updates](https://www.vidyard.com/whats-new/)
- [Integrations51](/integrations/)
- [Pricing](/pricing/)

#### Solutions

- [Prospecting & Intros](/video-for-prospecting/)
- [Sales Support](/video-for-sales-support/)
- [Converting & Closing](/video-for-deal-progression/)
- [Sales](/video-sales/)
- [Marketing](/video-marketing/)
- [Corporate Comms](/video-corporate-communications/)

#### Industries

- [Financial Services](/enterprise-video-platform/financial-services/)
- [SaaS](/enterprise-video-platform/saas/)
- [Consumer Sales](/enterprise-video-platform/consumer-sales/)
- [Enterprise](/enterprise-video-platform/)
- [More Industries](/industries/)

#### Company

- [About Us](/about/)
- [CareersNow Hiring](/careers/)
- [Diversity, Equity, Inclusion and Belonging](/deib/)
- [Press](/press/)
- [Our Customers](/case-studies/)
- [Contact Us](/contact/)

#### Resources

- [Blog](/blog/)
- [AI Resource HubNew](/hub/ai-resource-hub/)
- [Fast Forward](/fast-forward/)
- [Video Selling Master Class](/video-selling-master-class/)
- [Sales Templates](/sales-templates/)
- [AI Sales Script Generator](/ai-sales-scripts/)
- [Sales Glossary](/sales-glossary/)
- [Mic Test](/mic-test/)
- [Cam Test](/cam-test/)
- [Developers](/developers/)
- [Partners Directory](/partners-directory/)
- [Our Security Program](https://trust.vidyard.com/)
- [Knowledge Base](https://knowledge.vidyard.com/hc/en-us)

* * *

- [Vidyard Twitter](https://www.twitter.com/vidyard)
- [Vidyard Facebook](https://www.facebook.com/teamvidyard)
- [Vidyard Instagram](https://www.instagram.com/teamvidyard)
- [Vidyard YouTube](https://www.youtube.com/user/vidyard)
- [Vidyard Dribbble](https://dribbble.com/vidyard)
- [Vidyard LinkedIn](https://www.linkedin.com/company/2086508)

- [Privacy Policy](/privacy/)
- [Legal Stuff](/legal/)
- [Accessibility](/accessibility/)

- Copyright © 2024 Buildscale, Inc d/b/a Vidyard