Web design pro začátečníky: tipy, pravidla a trendy 2024 - Rascasone
Můžeme se setkat i s automatizovaným řešením s využitím umělé inteligence, které na základě dodaného obsahu zvládne nejen vygenerovat design, ale i vybrat font ...
komplexním oborem
Výše uvedené odstavce již naznačily, že je webdesign velice <anchor>komplexním oborem</anchor>, který se ani zdaleka nezabývá pouze vytvářením grafiky pro internetové stránky. Pokud tak chceme s designem webu začít, měli bychom nejprve pochopit základní principy či standardy, se kterými se na internetu setkáváme.
What is Web Design? The Basics & Principles | Adobe XD Ideas
What is Web Design? The Basics & Principles \| Adobe XD Ideas

[Adobe](https://www.adobe.com)

[Skip to content](#content)

[Logo-full](/ideas/)

[Logo-full](/ideas/)

- [Process](/ideas/process/) Working methods, best practices, tips and tricks
  - [Information Architecture](/ideas/process/information-architecture/)
  - [Prototyping](/ideas/process/prototyping/)
  - [UI Design](/ideas/process/ui-design/)
  - [User Research](/ideas/process/user-research/)
  - [User Testing](/ideas/process/user-testing/)
  - [Wireframing](/ideas/process/wireframing/)
- [Principles](/ideas/principles/) Foundational and emerging concepts
  - [App Design](/ideas/principles/app-design/)
  - [Design Systems](/ideas/principles/design-systems/)
  - [Emerging Technology](/ideas/principles/emerging-technology/)
  - [Human Computer Interaction](/ideas/principles/human-computer-interaction/)
  - [Web Design](/ideas/principles/web-design/)
- [Perspectives](/ideas/perspectives/) Unique insights, design stories, the impact of design
  - [Interviews](/ideas/perspectives/interviews/)
  - [Leadership Insights](/ideas/perspectives/leadership-insights/)
  - [Social Impact](/ideas/perspectives/social-impact/)
  - [SoDA Series](/ideas/perspectives/soda-series/)
- [Learn XD](https://www.adobe.com/products/xd/learn/get-started.html)

[Start Free XD Trial](https://www.adobe.com/products/xd/pricing/free-trial.html)

[Logo-full](/ideas/)

[Start Free XD Trial](https://www.adobe.com/products/xd/pricing/free-trial.html)

![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20%20%22%3E%3C/svg%3E)

- [Process](/ideas/process/ "Process")
- [Principles](/ideas/principles/ "Principles")
- [Perspectives](/ideas/perspectives/ "Perspectives")
- [Design Circle](/ideas/design-circle/ "Design Circle")
- [Buy XD](https://www.adobe.com/products/xd/pricing/individual.html "Buy XD")

[XD Ideas](/ideas/)   /   [Principles](/ideas/principles/)   /   [Web Design](/ideas/principles/web-design/)   /   Web Design: Perfect Your Platform

# Web Design: Perfect Your Platform

![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20%20%22%3E%3C/svg%3E)

Oliver LindbergOct 7, 2019

![Designer's planning a webpage design](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20640%20427%22%3E%3C/svg%3E)

If you’ve been using the web for a while, you’ve no doubt witnessed how web experiences have changed fundamentally over time. Long gone are the days of blue hyperlinks on static text-based websites (an early 1990s staple), and in its place have come more elevated and elegant experiences. These days, [web page design](https://xd.adobe.com/ideas/principles/web-design/) is closely linked to user experience and interface design as well as search engine optimization, especially as the number and kinds of surfaces we view it on has grown (from mobile devices to AR/VR and physical installations). A huge industry that’s growing at an exponential rate, web design is an exciting discipline to be part of but it also requires an adaptive skill set. No wonder the lines between web designers, front-end developers, UX and UI designers and product designers are increasingly blurred.

Designers no longer throw their designs over to the developers; they now collaborate closely and often know how to code themselves, influencing the aesthetics and functionality of a website’s [front-end design](https://xd.adobe.com/ideas/principles/web-design/front-end-ux-design-for-developers/) as much as possible. The terms web design and front-end development are often used interchangeably, and designers are often expected to be proficient in HTML, CSS, and JavaScript and keep up to date with all the latest technologies and frameworks.

Let’s look at the evolution of web design, the basic requirements of strong, user-friendly designs, and how you can optimize the UX for every medium.

## What is web design?

Web design refers to the process of creating websites that are displayed on the world wide web. It’s part of web development and focuses mostly on the user experience aspects that you need to make a website visually appealing and easy to use: graphics, layout, and content.

Web designers used to design websites for the desktop experience and concentrated on what they looked like in different browsers (often using tables to arrange text and graphics). The introduction of the iPhone and iPad, however, changed everything. Designers now build websites that need to work on mobile, tablet and a myriad of other devices.

## Basic requirements for strong web design

Effective website design needs to deliver a **content-focused experience**, which is clean, decluttered and aims to create a strong information architecture. It’s a shift away from using elements (such as web animations or carousels) — the primary purpose of which is to impress.

Removing all distractions and unnecessary background noise that get in the way of the user experience can help prioritize the most important information and communicate the main message. This can be achieved by implementing a clear and intuitive visual hierarchy, using color contrast and a simple, stripped down design to help the user focus, and plenty of whitespace, which gives the content more room to breathe. It also explains the popularity of flat design, a minimalist 2D style, which puts functionality over ornamental design elements.

Another aspect that can add real value to the design, as it contributes to a better user experience, is consistency. If users feel familiar with a website and brand because they recognize repeatable patterns in the design elements (such as the navigation menu, body copy, and buttons), it will not only make it easy for them to use any of the company’s experiences comfortably, but it also establishes trust. Consistency therefore needs to be part of every design phase, from planning to testing, and can be achieved with the use of pattern libraries and design systems — the keys to consistency. They’re an essential point of reference to keep everyone within the company on the same page.

## Optimization for every medium

One of the most important ways of designing a website these days is responsive design. Responsive layouts ensure that content moves dynamically depending on the screen size as well as the orientation the device is being held in. It ensures the experience is as consistent as possible, no matter how it is being accessed, which again increases user trust and engagement.

As screen sizes differ wildly from tiny mobile devices to massive desktop monitors, designers are faced with the challenge of designing a site that doesn’t sacrifice the user experience. The key is content prioritization for every medium, which means including only the most crucial functions and features to help users find what they need more efficiently when accessing a site on a mobile device.

## The power of web design

It’s an exhilarating time to be a web designer. Visual styles and trends continue to change, but the explosion of mobile has revolutionized web design, and that’s presenting new challenges and opportunities for human-centered design. Essential skills now include taking into account the usability and accessibility of the design, and how it appears across devices.

Web design has matured; it’s no longer just about what we _can_ do with technology. An essential part is what we _should_ do to make our experiences as inclusive as possible, no matter what the device, network connection, or ability of the person accessing them. Content prioritization is as important as a strong information architecture, visual hierarchy, and consistency. A strong web design can build a positive relationship with your audience and win their trust. Keeping all of this in mind throughout the process can increase engagement and conversions and ultimately have a positive effect on your entire business.

[Web Design](/ideas/principles/web-design/)

![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20%20%22%3E%3C/svg%3E)

Words by

Oliver Lindberg

Oliver is an independent editor, and the founder of the Pixel Pioneers events series. Formerly the editor of net magazine, he has been involved with the web design and development industry for more than 15 years. He also co-founded the international web conference Generate, and is particularly passionate about user experience, inclusive design, and advocating for social good.

→

Get XD Ideas delivered weekly to your inbox. Free.

[Sign Up](https://www.adobe.com/subscription/xdideasnewsletter.html)

### Related Content

→

[![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20600%20500%22%3E%3C/svg%3E)](/ideas/principles/web-design/what-is-affordance-design/)

[Web Design](/ideas/principles/web-design/)

## [What Is Affordance and How Does it Impact Design?](/ideas/principles/web-design/what-is-affordance-design/)

By Nick Babich

Explore the concept of affordances and why they are so important in UX design.

[![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20600%20500%22%3E%3C/svg%3E)](/ideas/principles/web-design/best-modern-fonts-for-websites/)

[Principles](/ideas/principles/), [Web Design](/ideas/principles/web-design/)

## [The 7 Best Modern Fonts for Websites](/ideas/principles/web-design/best-modern-fonts-for-websites/)

By Justin Morales

Discover the 7 best modern fonts to use on your website.

[![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20600%20500%22%3E%3C/svg%3E)](/ideas/principles/emerging-technology/best-practices-vr-web-design/)

[Emerging Technology](/ideas/principles/emerging-technology/)

## [Best Practices for Incorporating VR in Design](/ideas/principles/emerging-technology/best-practices-vr-web-design/)

By Dan Silveira

Learn how to design for virtual reality with Adobe XD Ideas.

[![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20600%20500%22%3E%3C/svg%3E)](/ideas/process/ui-design/responsive-user-interface-design-trends/)

[UI Design](/ideas/process/ui-design/)

## [Responsive User Interface Design Trends](/ideas/process/ui-design/responsive-user-interface-design-trends/)

By Dan Silveira

Discover some of the current trends for responsive user interface design.

![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20%20%22%3E%3C/svg%3E)

## Let's XD together.

Where teams create the world’s best experiences at scale, powered by the leader in creative tools.

[Start Free XD Trial](https://www.adobe.com/products/xd/pricing/free-trial.html)

[Logo-full](/ideas/)

## Get XD Ideas delivered to your inbox. Free.

[Sign Up](https://www.adobe.com/subscription/xdideasnewsletter.html)

- [Process](/ideas/process/)
- [Principles](/ideas/principles/)
- [Perspectives](/ideas/perspectives/)
- [Design Circle](/ideas/design-circle/)
- [About](/ideas/about/)
- [Inspiration](/ideas/inspiration/)
- [Guides](/ideas/guides/)
- [Career Tips](/ideas/career-tips/)

Copyright © 2019-2023 Adobe. All Rights Reserved. / [Privacy](https://www.adobe.com/privacy/policy.html) / [Terms of use](https://www.adobe.com/legal/terms.html) / Cookie Preferences / [Do not sell or share my personal information](https://www.adobe.com/privacy/us-rights.html)

![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20%20%22%3E%3C/svg%3E)