This study will deploy a multimodal pragmatic intervention to improve vaccine uptake in priority populations through a proactive organized population-based outreach approach. It will leverage health information technology with tailored navigation support to address mistrust and social barriers. Study key objectives are to:~conduct a survey of patients to assess and track barriers, intent, and sources of information on COVID vaccine over time.~Determine whether a primary care physician (PCP) endorsement with or without interactive digital communication plus navigation is more effective in promoting uptake of COVID-19 vaccine than general messages from the clinic. Patients will be randomized to one of three arms:~Arm 1: Message about vaccine availability delivered by SMS advising patients to make an appointment.~Arm 2: Same as Arm 1 but delivered as a personalized message text from the PCP.~Arm 3: Same as Arm 2 plus a interactive 2-way SMS options.
This study will deploy a multimodal pragmatic intervention to improve vaccine uptake in priority populations and address vaccine hesitancy to improve access by using a proactive organized population-based outreach leveraging health information technology with tailored navigation support to address mistrust and social barriers.