title: Kendo grid date column not formatting
body: <p>I have a <code>KendoGrid</code> like below and when I run the application, I'm not getting the expected format for <code>date</code> column.</p>
  
  <pre><code>$("#empGrid").kendoGrid({
      dataSource: {
          data: empModel.Value,
          pageSize: 10
      },
  
      columns: [
          {
              field: "Name",
              width: 90,
              title: "Name"
          },
  
          {
              field: "DOJ",
              width: 90,
              title: "DOJ",
              type: "date",
              format:"{0:MM-dd-yyyy}" 
          }
      ]
  });
  </code></pre>
  
  <p>When I run this, I'm getting "<code>2013-07-02T00:00:00Z</code>" in DOJ column. Why it is not formatting? Any idea?</p>