title: how to encode apostrophes for a webpage
body: <p>i am using <a href="http://plugins.learningjquery.com/cluetip/demo/" rel="noreferrer">the cluetip plugin</a> and the simple use case is to to put the content in a title attribute, like below:</p>
  
  <pre><code>&lt;a title='Top title|detail content'&gt;Text&lt;/a&gt;
  </code></pre>
  
  <p>i am now running into issues where the string that is inside "detail content' has an apostrophe inside of it and it seems to confuse cluetip plugin. Is there anyway to escape or encode an apostrophe to allow cluetip to work properly.</p>