title: Difference between Google Interactive Media Ads(IMA) and Google AdMob
body: <p>I read about <strong>Google IMA</strong> and <strong>Google AdMob</strong> and as per my understanding both are used to used to deliver Ads. The differences are that:    </p>
  
  <p>1) Google <code>IMA</code> is generally used when video Ads are required which I believe is not supported by AdMob.<br>
  2) <code>AdMob</code> is generally used when only Banner Ads are required, as it is simpler to integrate than IMA SDK.<br>
  3) In case of <code>IMA</code>, a <strong>VAST server</strong> is required to return Ads, but in case of <code>AdMob</code>, an account with <code>AdMob</code> is need to create the AdUnits.</p>
  
  <p>So my questions are:   </p>
  
  <p>1) Is my understanding regarding the differences correct?<br>
  2) <code>IMA</code> appears to be a superset of <code>AdMob</code> in terms to features since it can also support banner Ads. Is that correct?<br>
  3) Is there any other reason to use <code>AdMob</code> instead of <code>IMA</code> apart from simplicity of integration and not requiring a VAST server?</p>