title: Displaying different app name in App Store and on home screen
body: <p>Apparently some apps display a different name on the app store details page than they do once downloaded and placed on the home screen.</p>
  
  <p>This makes good sense since space is highly limited underneath the app icon on the home screen. My question is how to do this?</p>
  
  <p>Where is the name used on the home screen defined?</p>
  
  <p>Where is the name used on the app store applications detail page defined?</p>
  
  <p>Regards</p>