title: jQuery html content of attribute data-x?
body: <p>Is it possible to show in qtip2 html content from attribute data-x?</p>
  
  <p>jquery-this code does not work with html in attribute data-x</p>
  
  <pre><code>$('.icon[data-x]').qtip({
      content: {
          attr: 'data-x'
      },
      position: {
          my: 'bottom center',
          at: 'top center'
      }
  });
  </code></pre>
  
  <p>html</p>
  
  <pre><code>&lt;span class="icon" href="#" data-x="&lt;strong&gt;HTML&lt;/strong&gt;&lt;br&gt;content"&gt;&lt;/span&gt;
  </code></pre>