title: JQuery changing data attribute of <object>
body: <p>Works perfectly in FF (as you'd expect) but for some reason when I do this:</p>
  
  <pre><code>$('#objectname').attr('data', 'newcontent.php')
  </code></pre>
  
  <p>...absolutely nothing happens in IE.</p>
  
  <p>When I do an </p>
  
  <pre><code>alert($('#objectname').attr('data', 'newcontent.php')) 
  </code></pre>
  
  <p>it shows the new data source but doesn't change it...</p>
  
  <p>Any ideas please?</p>