 bill no lxxxiii of   2007 the  consumer goods (publication of price with advertisement)  bill,  2007 a billto provide for  compulsory publication of retail sale price alongwith the advertisement of the consumer goods and for matters connected  therewithbe it enacted by parliament in the fifty-eighth year of the republic of india as follows:—1  (1) this  act may be called the consumer goods (publication of price withadvertisement)  act, 2007short title, extent and commencement(2) it extends to the whole of india5(3) it shall come into force at once2 in this act, unless the context otherwise requires,—definitions10(a) "advertised product" includes all products and services which for sale arepublished or printed in newspaper, magazines or in any other form, broadcast or telecast through radio or television or through any other media or  through verbal announcement made in the public in this regard;(b) "consumer goods" include all raw materials, agricultural commodities, finishedgoods of any kind or any other article and services intended for sale;(c) "price" means the actual retail sale price of the product;publication of the retail sale prices of the consumer goods in advertisement53  notwithstanding anything contained in any other law for the time being in force, it shall be mandatory for an advertiser of any product or consumer goods to publish simultaneously the price of the product which is intended to be sold in the domestic market and the agency whether owned by government or any individual or group of individuals advertising such products shall ensure that no such product is advertised without simultaneously publishing such pricepenalties4  (1) whoever contravenes the provisions of  section 3 of  this act shall be punishedwith imprisonment which may extend to two years or with  fine which may extend to ten thousand rupees or with both10(2) if the offence under sub-section (1) is committed by an agency or a company the head of such agency or company by whatever name called, shall be liable to be proceeded against and punished accordingly statement  of  objects  and  reasonsconsumer movement at present is picking up its tempo in our country though  slowly, it has forced the government to bring forward legislations to protect the consumers and accordingly  parliament enacted the consumer protection act, 1986 simultaneously, a number of other enactments dealing with consumer interest were amended to protect the rights and interests of the consumers but still there are some shortcomings in the consumer  protection laws  one such shortcoming is the non-publication or retail sale price of various consumer goods along with their advertisements it  is a well known trade practice that publicity of a product is a must for capturing the market and to boost its sale this publicity is done through advertisements in radio, tv,  newspapers, magazines, cinema slides,  hoardings, posters, announcements in the public through loudspeakers, etc today, radio, tv, newspapers and magazines, etc are the most popular  means of advertisement the consumers are, in fact,  lured by the advertisements to purchase a particular product but when the consumer goes to the market  he finds different rates of the same product in  different shops or agencies the consumer is fleeced to the extent possible and he cannot  resist his being fleeced because he does not know the actual sale price of the product this can be stopped if simultaneous publication of actual sale price of the product along with its  advertisement is made mandatory by enacting a law in this regard and providing for stiff  penalties for violation thereof this mandatory publication of sale price will protect  the  consumer from being fleeced by unscruplous traders but it will also give him opportunity  to think twice before deciding to purchase a product according to the money in his pocket  it will save him from the mad rush of shopping without caring for his budget it will go a long way in the movement of consumer protectionhence this bills s ahluwalia rajya  sabha———— a billto provide for compulsory publication of retail sale price alongwith the advertisement of the consumer goods and for matters connected therewith—————(shri s s ahluwalia, mp)mgipmrnd—5074rs(s5)—30112007