Arcade-style mountain biking and snowboarding games are placed in stores to put customers in the nerve-wracking situations they can expect in these sports. At the end of each game, customers see how many times they crashed and are given a CTA to buy a Giro helmet.
The image shows an indoor retail space with a variety of helmets and hats on display, and a vintage arcade game machine in the foreground.
The image shows an indoor retail space with a variety of helmets and hats on display, and a vintage arcade game machine in the foreground.