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Adventures In Misplaced Marketing (?)
, in Engels, Quorum Books, Nuwe
Kategorie: Books>Business and Finance
Data uit 2017-04-23 14:21h
ISBN (alternatiewe skryfwyses): 1-56720-352-3, 978-1-56720-352-3
Herbert Jack Rotfeld (?):
Adventures in Misplaced Marketing (?)
9781567203523 (?) of 1567203523
, in Engels, ABC-CLIO, Incorporated, hardeband, Nuwe
Adventures-in-Misplaced-Marketing~~Herbert-Rotfeld, Adventures in Misplaced Marketing, Hardcover
Kategorie: Business>Marketing Strategies>Marketing Strategies
Data uit 2017-04-23 14:21h
ISBN (alternatiewe skryfwyses): 1-56720-352-3, 978-1-56720-352-3
Adventures In Misplaced Marketing (?)
1567203523 (?) of 9781567203523
, in Engels, Praeger, Gebruik
business and investing,communication,communications,education and reference,marketing,marketing and sales,skills,words language and grammar, Adventures in Misplaced Marketing, The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact.As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics
Kategorie: Business & Investing
Data uit 2017-04-23 14:21h
ISBN (alternatiewe skryfwyses): 1-56720-352-3, 978-1-56720-352-3
Adventures in Misplaced Marketing (?)
9781567203523 (?) of 1567203523
, in Engels, ABC-CLIO, Nuwe
The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book, a collection of clearly observed and forceful case studies drawn from his personal research and study, deals with the pragmatic realities of marketing and its limitations. The result is a unique look at how marketing and consumers really interact, and at the entire business-consumer relationship.
Data uit 2017-04-23 14:21h
ISBN (alternatiewe skryfwyses): 1-56720-352-3, 978-1-56720-352-3
Herbert Jack Rotfeld (?):
Adventures in Misplaced Marketing (?)
9781567203523 (?) of 1567203523
, in Engels, Abc-Clio Information Services, hardeband, Gebruik
9781567203523,1567203523,adventures,misplaced,marketing,herbert,jack,rotfeld, Excellent Marketplace listings for "Adventures in Misplaced Marketing" by Herbert Jack Rotfeld starting as low as $77.94! Hardback, Shipping to USA only!
Kategorie: Business & Economics > Marketing > Consumer Behavior
Data uit 2017-04-23 14:21h
ISBN (alternatiewe skryfwyses): 1-56720-352-3, 978-1-56720-352-3
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