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Advertising, the Uneasy Persuasion: Its Dubious… - 9780465000784 - koop boek
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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (1984) (?)
, in Engels, Basic Books (AZ), hardeband, Gebruik
ISBN (alternatiewe skryfwyses): 0-465-00078-9, 978-0-465-00078-4
Advertising Uneasy Persuason (1985) (?)
9780465000784 (?) of 0465000789
, in Engels, Basic Books, hardeband, Gebruik
plus gestuur, Verandgebiet: DOM
Normal surface & edge wear. May have writing on cover page or light highlighting/textual notes that does not affect page text. Hardcover
Data uit 2016-10-17 19:59h
ISBN (alternatiewe skryfwyses): 0-465-00078-9, 978-0-465-00078-4
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society (1984) (?)
9780465000784 (?) of 0465000789
, in Engels, Basic Books (AZ), hardeband, Gebruik
plus gestuur, Verandgebiet: DOM
Data uit 2016-10-17 19:59h
ISBN (alternatiewe skryfwyses): 0-465-00078-9, 978-0-465-00078-4
Advertising, the uneasy persuasion: Its dubious impact on American society (?)
9780465000784 (?) of 0465000789
, in Engels, Basic Books, Gebruik
Gratis gestuur nach: USA
Basic Books. Used - Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Data uit 2016-10-17 19:59h
ISBN (alternatiewe skryfwyses): 0-465-00078-9, 978-0-465-00078-4
Advertising Uneasy Persuason (1985) (?)
9780465000784 (?) of 0465000789
, in Engels, 288 bladsye, Basic Books, hardeband, Gebruik, eerste uitgawe
Usually ships in 1-2 business days
What does advertising do? Does it create needs and desires? Is it the faith of a secular society? If so, why does it inspire so little devotion? "Advertising, the Uneasy Persuasion" is a clear-eyed account of advertising as both a business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson offers a balanced appraisal of how advertising really works, or fails to work. Encompassing a broad survey of academic debate about advertising, he presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. Schudson evaluates not only advertising but consumer society generally, challenging the most common critiques of consumer society to argue that criticism of consumer capitalism is as old a tradition as consumer capitalism itself. Hardcover, Ausgabe: First Edition, Label: Basic Books, Basic Books, Produktgruppe: Book, Publiziert: 1985-01-18, Studio: Basic Books, Verkaufsrang: 3982289
Sleutelwoorde: Books, Business & Money, Marketing & Sales, Advertising
Data uit 2016-10-17 19:59h
ISBN (alternatiewe skryfwyses): 0-465-00078-9, 978-0-465-00078-4
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