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Ronald D. Michman, Edward M. Mazze, Alan J. Greco (?):
Lifestyle Marketing: Reaching the New American Consumer (2003) (?)
, in Engels, 256 bladsye, Praeger, hardeband, Nuwe
Usually ships in 1-2 business days
In today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.Yet another consumer group evaluated here is the emerging affluent market. This book is a prerequisite to relationship marketing. It tells the reader how to reach carefully defined and described market segments. Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy., Hardcover, Label: Praeger, Praeger, Produktgruppe: Book, Publiziert: 2003-10-30, Studio: Praeger, Verkaufsrang: 4088242
Sleutelwoorde: Books, Business & Money, Marketing & Sales, Research, Addiction & Recovery, Aging, Alternative Medicine, Beauty, Grooming, & Style, Children's Health, Diets & Weight Loss, Diseases & Physical Ailments, Exercise & Fitness, Men's Health, Mental Health, Nutrition, Psychology & Counseling, Reference, Safety & First Aid, ***ual Health, Teen Health, Women's Health, Health, Fitness & Dieting, Specialty Boutique, New, Used & Rental Textbooks, Business & Finance
Data uit 2014-08-30 21:44h
ISBN (alternatiewe skryfwyses): 1-56720-640-9, 978-1-56720-640-1
Ronald D. Michman; Edward M. Mazze; Alan J. Greco (?):
Lifestyle Marketing: Reaching the New American Consumer (?)
9781567206401 (?) of 1567206409
, in Engels, Praeger, hardeband
Data uit 2014-08-30 21:44h
ISBN (alternatiewe skryfwyses): 1-56720-640-9, 978-1-56720-640-1
Michman, Ronald D (?):
Lifestyle Marketing: Reaching the New American Consumer (2003) (?)
9781567206401 (?) of 1567206409
, in Engels, Praeger Publishers, hardeband
HARDCOVER Business-Marketing . USED, Standard
Sleutelwoorde: BUSINESS-MARKETING 9781567206401 ___17-9781567206401-4
Data uit 2014-08-30 21:44h
ISBN (alternatiewe skryfwyses): 1-56720-640-9, 978-1-56720-640-1
Ronald D. Michman, Edward M. Mazze, Alan J. Greco (?):
Lifestyle Marketing: Reaching the New American Consumer (2003) (?)
9781567206401 (?) of 1567206409
, in Engels, Praeger, Gebruik
Former Library book. Great condition for a used book! Minimal wear. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarantee.
Data uit 2014-08-30 21:44h
ISBN (alternatiewe skryfwyses): 1-56720-640-9, 978-1-56720-640-1
Ronald D. Michman, Edward M. Mazze, Alan J. Greco (?):
Lifestyle Marketing: Reaching the New American Consumer (2003) (?)
9781567206401 (?) of 1567206409
, in Engels, Praeger, Gebruik
Former Library book. Great condition for a used book! Minimal wear.
Data uit 2015-05-10 02:05h
ISBN (alternatiewe skryfwyses): 1-56720-640-9, 978-1-56720-640-1
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