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Motigraphics: the Analysis and Measurement of Human Motivations in Marketing (2000) (?)
, in Engels, Praeger, hardeband, Gebruik
May be an ex-library copy with library markings or stickers, may have some highlighting and or textual notes. May no longer have dust jacket or accessories if applicable. Hardcover
Data uit 2016-09-17 22:54h
ISBN (alternatiewe skryfwyses): 1-56720-284-5, 978-1-56720-284-7
Maddock, Richard C. (?):
Motigraphics: the Analysis and Measurement of Human Motivations in Marketing (2000) (?)
9781567202847 (?) of 1567202845
, in Engels, Praeger, hardeband, Gebruik
plus gestuur, Verandgebiet: DOM
Data uit 2016-09-17 22:54h
ISBN (alternatiewe skryfwyses): 1-56720-284-5, 978-1-56720-284-7
Richard C. Maddock (?):
Motigraphics: the Analysis and Measurement of Human Motivations in Marketing (2000) (?)
9781567202847 (?) of 1567202845
, in Engels, Quorum Books, hardeband, Gebruik
plus gestuur, Verandgebiet: DOM
Data uit 2016-09-17 22:54h
ISBN (alternatiewe skryfwyses): 1-56720-284-5, 978-1-56720-284-7
Motigraphics: The Analysis and Measurement of Human Motivations in Marketing (2000) (?)
9781567202847 (?) of 1567202845
, in Engels, Praeger, hardeband
Gestuur koste aan: USA
Praeger, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. , 800grams, ISBN:9781567202847
Data uit 2016-09-17 22:54h
ISBN (alternatiewe skryfwyses): 1-56720-284-5, 978-1-56720-284-7
Richard C. Maddock (?):
Motigraphics, The Analysis and Measurement of Human Motivations in Marketing (2000) (?)
9781567202847 (?) of 1567202845
, in Engels, Abc-Clio, hardeband, Nuwe
Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a forma... Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.Taal: Engels;Afmetingen: 32x235x155 mm;Gewicht: 708,00 gram;Verschijningsdatum: januari 2000;ISBN10: 1567202845;ISBN13: 9781567202847; Engelstalig | Hardcover | 2000
Kategorie: Psychologie & Stoornissen, Behaviorisme /, Marketing & Communicatie, Consumentengedrag /, Marketing & Communicatie, Marktonderzoek
Data uit 2016-09-17 22:54h
ISBN (alternatiewe skryfwyses): 1-56720-284-5, 978-1-56720-284-7
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