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Strategic Marketing Management: planning, implementation and control (2005) (?)
, in Engels, Butterworth-Heinemann, Butterworth-Heinemann, Butterworth-Heinemann, Nuwe, EBook, digitale aflaai
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: 1) Where are we now? - strategic and marketing analysis; 2) Where do we want to be? - strategic direction and strategy formulation; 3) How might we get there? - strategic choice; 4) Which way is best? - strategic evaluation; 5) How can we ensure arrival? - strategic implementation and control. This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analysing marketing capability, e-marketing, branding, customer relationship management, relationship management myopia and the decline of loyalty. Retaining the key features that make it essential reading for all those studying the management of marketing, the book p
Kategorie: Business & Finance
Sleutelwoorde: Strategic Marketing Management: planning, implementation and control Wilson, Richard M. S. Marketing & Sales Business & Finance 9781592785056
Data uit 2016-08-06 20:06h
ISBN (alternatiewe skryfwyses): 1-59278-505-0, 978-1-59278-505-6
Wilson, Richard M. S. (?):
Strategic Marketing Management (?)
9781592785056 (?) of 1592785050
, in Engels, Nuwe, EBook, digitale aflaai
planning, implementation and control, planning, implementation and control
Kategorie: eBooks > Belletristik > Erzählungen
Sleutelwoorde: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE
Data uit 2016-08-06 20:06h
ISBN (alternatiewe skryfwyses): 1-59278-505-0, 978-1-59278-505-6
Richard Wilson and Colin Gilligan (?):
Strategic Marketing Management (?)
9781592785056 (?) of 1592785050
, in Engels, Lightning Source, Nuwe, EBook
9781592785056,1592785050,strategic,marketing,management,richard,wilson,colin,gilligan, A digital copy of "Strategic Marketing Management" by Richard Wilson and Colin Gilligan. Download is immediately available upon purchase! eBook, Format: Adobe Digital Edition. Type: . Copying: Allowed, 882 selections may be copied every 365 days. Printable: Allowed, 882 prints for 365 days. Expires: No Expiration. Read Aloud?: Not Allowed. Sharing: Not Allowed. Software: Adobe Digital Editions eBook Reader. Shipping to USA only!
Kategorie: Business & Economics > Marketing > Marketing Management
Data uit 2016-08-06 20:06h
ISBN (alternatiewe skryfwyses): 1-59278-505-0, 978-1-59278-505-6
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