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Controversies in Competitive Intelligence: The Enduring Issues (?)
, in Engels, Greenwood Publishing Group, Incorporated, hardeband, Nuwe
Controversies-in-Competitive-Intelligence~~Craig-S-Fleisher, Controversies in Competitive Intelligence: The Enduring Issues, Hardcover
Data uit 2017-04-14 01:35h
ISBN (alternatiewe skryfwyses): 1-56720-560-7, 978-1-56720-560-2
Craig S. Fleisher (?):
Controversies in Competitive Intelligence (?)
9781567205602 (?) of 1567205607
, in Engels, Abc-Clio Information Services, hardeband, Gebruik
9781567205602,1567205607,controversies,competitive,intelligence,craig,fleisher, Excellent Marketplace listings for "Controversies in Competitive Intelligence" by Craig S. Fleisher starting as low as $1.99! Hardback, Shipping to USA only!
Data uit 2017-04-14 01:35h
ISBN (alternatiewe skryfwyses): 1-56720-560-7, 978-1-56720-560-2
Craig S. Fleisher; David L. Blenkhorn (?):
Controversies in Competitive Intelligence: The Enduring Issues (?)
1567205607 (?) of 9781567205602
, in Engels, Praeger, Gebruik
business and investing,leadership,management,management and leadership,marketing,marketing and sales,popular economics,systems and planning, Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
Kategorie: Marketing & Sales
Data uit 2017-04-14 01:35h
ISBN (alternatiewe skryfwyses): 1-56720-560-7, 978-1-56720-560-2
Craig S. Et Al Fleisher (?):
Controversies in Competitive Intelligence (?)
9781567205602 (?) of 1567205607
, in Engels, ABC-CLIO, Nuwe
Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.
Data uit 2017-04-14 01:35h
ISBN (alternatiewe skryfwyses): 1-56720-560-7, 978-1-56720-560-2
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