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Specialty Retailers -- Marketing Triumphs and Blunders (?)
9781567203424 (?) of 1567203426
, in Engels, ABC-CLIO, Incorporated, hardeband, Nuwe
Specialty-Retailers-Marketing-Triumphs-and-Blunders~~Ronald-D-Michman, Specialty Retailers -- Marketing Triumphs and Blunders, Hardcover
Kategorie: Business>Marketing Strategies>Marketing Strategies
Data uit 2017-04-14 01:36h
ISBN (alternatiewe skryfwyses): 1-56720-342-6, 978-1-56720-342-4
Ronald D. Michman, Edward M. Mazze (?):
Specialty Retailers -- Marketing Triumphs And Blunders (?)
9781567203424 (?) of 1567203426
, in Engels, Quorum Books, Nuwe
In Stock, plus shipping
Ronald D. Michman, Edward M. Mazze, Books, Business and Finance, Specialty Retailers -- Marketing Triumphs And Blunders, Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their hotly competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource management are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well, their book is essential for retailing executives in the nine businesses here, as well as all other businesses. Business school students and teachers with similar interests will also benefit significantly.
Kategorie: Books>Business and Finance
Data uit 2017-04-14 01:36h
ISBN (alternatiewe skryfwyses): 1-56720-342-6, 978-1-56720-342-4
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