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The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications (1997) (?)
, in Engels, Quorum Books, hardeband
Quorum Books, 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. , 450grams, ISBN:9781567200720
Data uit 2017-05-11 01:12h
ISBN (alternatiewe skryfwyses): 1-56720-072-9, 978-1-56720-072-0
The Emerging High-Tech Consumer: a Market Profile and Marketing Strategy Implications (1997) (?)
9781567200720 (?) of 1567200729
, in Engels, Quorum Books, hardeband, Gebruik
plus shipping, Shipping area: DOM
Data uit 2017-05-11 01:12h
ISBN (alternatiewe skryfwyses): 1-56720-072-9, 978-1-56720-072-0
Allan C. Reddy (?):
The Emerging High-Tech Consumer: a Market Profile and Marketing Strategy Implications (1997) (?)
9781567200720 (?) of 1567200729
, in Engels, Quorum, hardeband, Gebruik
plus shipping, Shipping area: DOM
160 pp., Hardcover, very good. Hard cover
Sleutelwoorde: Management & Leadership, Business & Investing, Consumer Behavior, Marketing & Sales, Research, Marketing, Entrepreneurship
Data uit 2017-05-11 01:12h
ISBN (alternatiewe skryfwyses): 1-56720-072-9, 978-1-56720-072-0
The Emerging High-Tech Consumer: a Market Profile and Marketing Strategy Implications (1997) (?)
9781567200720 (?) of 1567200729
, in Engels, Quorum Books, hardeband, Gebruik
plus shipping, Shipping area: DOM
Data uit 2017-05-11 01:12h
ISBN (alternatiewe skryfwyses): 1-56720-072-9, 978-1-56720-072-0
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications (1997) (?)
9781567200720 (?) of 1567200729
, in Engels, 176 bladsye, 2. Uitgawe, Praeger, hardeband, Gebruik
Usually ships in 1-2 business days
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes., Hardcover, Edition: 2nd Printing, Label: Praeger, Praeger, Product group: Book, Published: 1997-07-16, Studio: Praeger, Sales rank: 7818935
Sleutelwoorde: Business Ethics, Consolidation & Merger, Corporate Governance, Decision-Making & Problem Solving, Distribution & Warehouse Management, Industrial, Information Management, Leadership, Management Science, Mentoring & Coaching, Motivational, Negotiating, Planning & Forecasting, Pricing, Production & Operations, Project Management, Quality Control & Management, Strategy & Competition, Systems & Planning, Training, Books, Business & Money, Management & Leadership, Marketing & Sales, Consumer Behavior, Multilevel, Research, Specialty Boutique, New, Used & Rental Textbooks, Business & Finance
Data uit 2017-05-11 01:12h
ISBN (alternatiewe skryfwyses): 1-56720-072-9, 978-1-56720-072-0
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