en es es en es es en es es es en es es en es en en en es en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en es es es es es es es es tr es es es es es es es es en es en es es es es es es es es it en pt it es it es es en es es es es es es es es es
“Nolan is a genius, and a generous one, too. Like most geniuses who share their secrets, his secrets are simple, and available to anyone with the guts to listen.”
Nolan Bushnell is a technology pioneer, entrepreneur and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation.
They both recognized that innovation was the key to the future, and innovation was going to have to come from the brilliance of all the people at Apple – not just the person on top.
Neither of them felt that creativity could thrive in the presence of strict ones. This book contains no rules. Instead, it has pongs.
A pong is a piece of advice. It applies only where the advice is helpful  or needed, unlike a rule, which thinks of itself as applicable to every situation.
Many successful companies went out of business because they were not able to change with the times. Other companies, however, have been able to completely reinvent themselves – and prosper as a result. For example, jeweler Tiffany & Co. started out as a stationery store.
Nolan Bushnell founded the groundbreaking gaming company Atari and two dozen other companies. He also launched Steve Jobs’ career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple.
«The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildy creative people who live as much in the future as in the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.»
PONG 1. Make your workplace an advertisement for your company
Atari didn’t find Steve Jobs we made it easy for him to find us.
How much fun it was to work here.
PONG 2. Adopt flexible pongs
Create a company known for this kind of freedom, and creatives will come looking for you.
PONG 3. Advertise creatively
It just has to be fun.
PONG 4. Hire for passion and intensity
One of the best ways to spot applicants without passion is to listen to how they describe their lives.
PONG 5. Ignore credentials
Merit-based society ask odd questions innate intelligence.
PONG 6. Look for hobbies
Complex hobbies when you have a hobby, you’re constantly expanding your knowledge.
PONG 7. Use employees as resources
PONG 8. Avoid the clones
Homogeneity does not breed creativity.
Your first task is to find creatives who can hire other creatives.
PONG 9. Hire the obnoxious
Unpleasant employees can be even better ones.
PONG 10. Hire the crazy
Nearly all creative ideas can sound crazy when first presented.
It isn’t enough to find the next Steve Jobses and hire them; you have to create a situation in which they can flourish, and then your company can, too.
El jardín de los inocentes, Carlos Pinto
febrero 13, 2022 No hay comentarios
“El jardín de los inocentes de Carlos Pinto, su segunda novela me ha dejado con la boca abierta. Historia narrada al estilo de Carlos Pinto
El silencio de los malditos, Carlos Pinto
enero 3, 2022 No hay comentarios
“Un periodista consigue acceder a un peligroso delincuente a quien nadie ha podido entrevistar. En una pequeña sala dentro de la cárcel, el recluso inicia
Agente Sonya, Ben Macintyre
noviembre 28, 2021 No hay comentarios
“Ursula Kuczynski Burton era madre, ama de casa, novelista, técnica experta en comunicación radiofónica, espía magistral, saboteadora, fabricante de bombas, combatiente de la Guerra Fría
El hombre equivocado, John Katzenbach
octubre 24, 2021 No hay comentarios
“Ni los sobornos ni las amenazas lo disuaden, y todo comienza a adquirir tintes de pesadilla. Cuando el investigador asignado al caso aparece muerto, la
Muchas vidas, muchos maestros de Brian Weiss
octubre 17, 2021 No hay comentarios
“La historia real de un psiquiatra, su joven paciente y la terapia de regresión que cambió sus vidas para siempre.” Por Jeff Figueroa Brian Weiss
diciembre 5, 2020 No hay comentarios
“Barista: How do you take your coffee? Me: Very, very seriously.” Por Jeff Figueroa Over the centuries, people have created many rituals to accompany the