nb en en en et de en en en en en ro da nb en de da de da da en da ca es es en en en ne en en da en en en en en en nds en en en en en en en en en en en en en en en et da sl da da de de da eo de en en da nn de la tr en da en en en en en en en en en en en pt en en en en en en en en en en en en en en en en
VW leger med Augmented Reality – og det virker! | Advertising Paradigm
thoughts and comments on communication
« Se din film via Facebook!
March 16, 2011 by Martin Graeser
Jeg fik forleden en kampagne fra VW tilsendt af en af mine venner. Jeg har simpelthen ikke kunne glemme denne fede, fede måde at blande en klassisk print annonce med den mobile og online verden. Man må virkelig sige, at payoffet:
bliver slået fast – for det giver jo mening, at VW bruger denne form for Augmented reality i sine kampagner, idet at deres kampagner altid har rod i en af deres bilers reelle brugsfordele eller egenskaber.
Se hvordan det den Augmented reality fungere i annoncen her
En af annoncerne, hvor man selv kan testkøre sin VW
Posted in Marketing, Martin Graeser, Reklame | Tagged Augmented reality, Bil annoncer, En super reklame, Når DAS AUTO bliver en del af en Augmented reality, VW formår at udvikle sine kampagner så on- og offline smelter sammen | 1 Comment
on October 24, 2014 at 18:25 | Reply side collection 10
Greetings from California! I’m bored at work so I decided to browse your website on my iphone during lunch break.
I love te information you present here and can’t wait to take a look when I get home.
I’m shocked at how fast your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyways, awesome
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Povl Gad er indehaver af kommunikationsbureauet Gad & Suhr, Underviser på Folkeuniversitet, tidl. kampagne medarbejder for De Radikale
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