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Crisis Management Workshop – CCO Magazin
PR News on March 12 at the National Press Club in Washington, D.C. for this intensive half-day workshop in which our crisis management experts will share their experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.
In a series of in-depth sessions, you will learn the essential building blocks of developing a crisis management plan that fits your business, how to use social media outlets such as Facebook and Twitter as your first lines of communication and how to assess and repair the damage when the smoke clears.
At the Crisis Management Workshop on March 12, you’ll learn how to:
Assemble and deploy an effective crisis management team
Conduct a vulnerability audit to assess potential crisis scenarios
Craft a core message that can be communicated across all social media channels
Properly monitor your social media channels for potential problems
Ensure that internal and external communications are consistent
Identify and use specific criteria to determine the severity of the crisis
Coach your spokesperson on the tough questions they may face from the media
Engage the media and address misinformation and negative commentary
Track your crisis management efforts across different platforms
Execute a post-crisis analysis to address the sources of the issue
Develop a communications strategy to rebuild your reputation and regain public trust
For details click here.
CCO Magazin a Twitteren:
Alapító főszerkesztő: Barát Tamás
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