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JYX - Exploring value propositions and value drivers in task oriented information intensive online communities : case study - metal detecting find database (full record)
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Huttu, Niko  Exploring Value Propositions and Value Drivers in Task Oriented Information   Intensive Online Communities: Case Study - Metal Detecting Find Database  Jyväskylä: Jyväskylän yliopisto, 2014, 166 s.  Tietojärjestelmätiede, pro gradu -tutkielma  Information Systems, Master’s Thesis  Supervisor(s): Tuunanen, Tuure    Research of methodologies and frameworks of digitized consumer-based services is a hot topic in service and IS research communities currently. This study tests Consumer Information System framework and Critical Success Chain (CSC) methodology in the interpretive field study (n=24), which aims at eliciting requirements for find database of metal detecting hobbyists. The main research question of this study is: What are the system value propositions and customer value drivers of the consumer-based online communities? Following two subresearch questions were set: 1) What are initial and ultimate value drivers of find database use? 2) What are the value propositions and feature offerings a find database system to offer to its users? This study suggest that the find database activity is initially driven by utilitarian reasons, such as saving time and gaining work and task efficiency, to support history research and history preservation, as well as being able to interact with other hobbyists. This study also suggests that use is ultimately driven by combined utilitarian and hedonic interest, such as history and archaeology research, self-esteem and learning, and sociality and status. As for value propositions time and effort savings, quality and quantity of content, new friends and contacts, credibility, experience and enjoyment as well as other rewards are asked from the find database. Finally this study implicates that CIS’s current hypothesis of system value propositions and customer value drivers is not directly applicable to this context and that further development of the framework is needed.
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Exploring value propositions and value drivers in task oriented information intensive online communities : case study - metal detecting find database
Faculty of Information Technology
Department of Computer Science and Information Systems
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Pro gradu -tutkielmat [24104]
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