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eÿeka's eye on the crowd: The Emerging Trends in IOT
In this free report, eÿeka presents key trends and insights about how the Internet of Things impacts brands and consumer experiences, and how it can evolve in the future. The analysis is based on the review of the ideas submitted our creator community across 36 contests from 15 different brands across categories, from automobile to pharmaceutics.
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eÿeka’s eYe on the crowd – The changing beauty landscape
Beauty is quickly moving away from the idea of ‘prescribed beauty’ to beauty that is open to many more interpretations and forms. eÿeka’s community of creators have always had their own unique point of views reflected through the entries they submit for various beauty contests. To capture the changing beauty landscape from a unique consumer point of view, we’ve looked at the eÿeka contests within the beauty category which ran on the platform in 2015 and 2016. The entries from these contests inspired brand campaigns and the innovation pipeline for leading beauty brands.
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A retail trend report based on consumer-generated retail ideas
At eÿeka, an experienced team of strategic planners analyzes the entries that are being submitted to contests, delivering either a simple or a deep analysis to our clients to better understand the crowd's wisdom. Over time, this activity also allows us to identify overarching trends, especially when several contests have the same topic - like retail. We have analyzed 10 retail projects launched on our platform to look for innovative and groundbreaking retail ideas, totaling more than 500 ideas generated by consumers. Here are 5 crowdsourced retail trends.
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Over 4 billion hours of video are watched every month on YouTube… How can your brand cut through?
Our short whitepaper, written in a unique collaborative spirit with Coca-Cola, Energizer, Asatsu-DK, eÿeka, Unruly and ThisMoment, provides best practices on how Coca-Cola achieved 6 millions online mentions with video content scoring in the top 10% of best ads and Schick Quattro achieved 21% view-through rate while lowering cost to conversion by 54%.
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Online co-creation to accelerate marketing and innovation
A decade ago, acclaimed Harvard University Professor Michael Porter, a leading authority on corporate strategy, asserted that innovation was the central issue in economic prosperity. Today, innovation is firmly on every CEO’s priority list but the capability to bring the right innovation to the market quickly is still lacking. But business leaders could have been searching in the wrong places.
Yochai Benkler, the thought-provoking author of “The Wealth of Networks”, argues that the solution may lie within consumers and not within firms. What if companies could tap into the free flow of ideas generated by millions of people online to innovate? This white paper is designed as a crash course on online co-creation so that marketers and innovators can better understand how to unlock the collective creative power latent in consumers to accelerate marketing and innovation.
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The future of shopping
With the rise of online, mobile and now social shopping, many predicted the rapid demise of the antiquated "brick-and-mortar" store. Yet it proved rather resilient…
This whitepaper, co-created with eÿeka’s creative consumer community and a panel of retail experts, highlights how consumers envision the future of shopping. It provides visual and authentic insights into how consumers expect to navigate through an ever growing, dizzying array of brands, products and ways to purchase them. Will retailers listen and deliver on consumer expectations? This co-created whitepaper will prove invaluable to those interested in consumer trends and retail marketing.
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Using co-creation to conquer the Chinese cosmetics market
For global cosmetic companies, China is no longer just an “emerging” market; it has become the place to be. With the highest growth rate in the world, China promises big opportunities - but also big challenges.
More and more Western brands are trying to understand the desires of Chinese consumers; which products will appeal to their needs and tastes and which are the best and most relevant ways of communicating with them? Chinese consumers love Western brands. However, they are beginning to seek out local cosmetic brands because these brands have a deeper grasp on Chinese needs and culture. It therefore becomes a necessity for global cosmetics companies to develop a localized approach to the Chinese market.
This paper examines how online co-creation can help engage creative Chinese consumers with Western brands. As a result, Chinese consumers can assist foreign cosmetics companies in localizing and developing more relevant products for their own markets.
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국가*가나 가봉 가이아나 감비아 과들루프 과테말라 그레나다 그루지야 그리스 그린란드 기네비쏘 기니 까뽀베르데 나미비아 나우루 나이지리아 남극 대륙 남아프리카 네덜란드 네팔 노르웨이 노퍽섬 뉴 칼레도니아 뉴질랜드 니우에 니제르 니카라과 대만 대한민국 덴마크 도미니카 도미니카 공화국 독일 동티모르 라오스 라이베리아 라트비아 러시아 레바논 레소토 루마니아 룩셈부르크 르완다 리비아 리유니온 리투아니아 리히텐슈타인 마다가스카르 마요티 마카오 마케도니아 말라위 말레이시아 말리 말티니크 멕시코 모나코 모로코 모리셔스 모리타니 모잠비크 몬테네그로 몬트세라트 몰도바 몰디브 몰타 몽골 미국 미얀마 바누아투 바레인 바베이도스 바티칸 바하마 방글라데시 버뮤다 베냉 베네수엘라 베트남 벨기에 벨라루스 벨리즈 보스니아 헤르체고비나 보츠와나 볼리비아 부룬디 부르키나파소 부베 부탄 불가리아 브라질 브루나이 사모아 사우디아라비아 사우스조지아 사우스샌드위치 제도 사이프러스 산마리노 상투메 프린시페 서사하라 세네갈 세르비아 세인트루시아 세인트빈센트그레나딘 세인트크리스토퍼 네비스 세인트피에르-미케롱 세인트헬레나 소말리아 솔로몬 제도 수단 수리남 쉐이쉘 스리랑카 스발바르제도-얀마웬섬 스와질랜드 스웨덴 스위스 스페인 슬로바키아 슬로베니아 시리아 시에라리온 싱가포르 아랍에미리트 연합 아루바 아르메니아 아르헨티나 아이슬란드 아이티 아일랜드 아제르바이잔 안길라 안도라 알바니아 알제리 앙골라 앤티가 바부다 에리트리아 에스토니아 에콰도르 엘살바도르 영국 영국령 버진 아일랜드 영국령인도양식민지 예멘 오만 오스트레일리아 오스트리아 온두라스 왈리스-푸투나 제도 요르단 우간다 우루과이 우즈베키스탄 우크라이나 이디오피아 이라크 이란 이스라엘 이집트 이탈리아 인도 인도네시아 일본 자메이카 잠비아 적도 기니 조선 민주주의 인민 공화국 중국 중앙 아프리카 공화국 지부티 지브롤터 짐바브웨 차드 체코 칠레 카메룬 카자흐스탄 카타르 캄보디아 캐나다 케냐 케이맨제도 코모로스 코스타리카 코코스제도 코트디부아르 콜롬비아 콩고 콩고-킨샤사 쿠바 쿠웨이트 쿡제도 크로아티아 크리스마스섬 키르기스스탄 키리바시 타지키스탄 탄자니아 태국 터크스케이커스제도 터키 토고 토켈라우 통가 투르크메니스탄 투발루 튀니지 트리니다드 토바고 파나마 파라과이 파키스탄 파푸아뉴기니 팔레스타인 페로제도 페루 포르투갈 포클랜드 제도 폴란드 프랑스 프랑스 남부 지방 프랑스령 기아나 프랑스령 폴리네시아 피지 핀란드 필리핀 핏케언섬 허드섬-맥도널드제도 헝가리
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