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Summary | BIC Lighters Superiority – Show people how choosing a BIC Lighter can make a big difference to their lives - eÿeka
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BIC Lighters Superiority 공모전이 마감되었습니다.
Show people how choosing a BIC Lighter can make a big difference to their lives
2017년 11월 19일 (일)에 공모전 마감
Poster with a tagline (2 pages max.: page 1 - poster, page 2 - idea description and answers) using the template provided in the creative toolkit.
일러스트레이션 - 창의적인 글쓰기
There are 1,809 billion lighters on the European market. Did you know that almost 75% of these lighters are non-compliant with the European Union’s safety standards? Lighters are different from other consumer goods due to the importance of safety: when not properly manufactured, lighters can potentially cause accidents.
BIC Lighters have been sold in Europe for more than 40 years. Throughout the years, the BIC Lighter brand has built its leadership on the safety and reliability of its products. Today, approximately 20% of the lighters sold in Europe are BIC Lighters. However, consumers continue to purchase non-conform alternatives for various reasons.
Can you help change this situation? The challenge is to help BIC communicate the quality of its products in a creative way and show people how choosing a BIC Lighter can make a big difference to their lives
Show people how choosing a BIC Lighter can make a big difference to their lives
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