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Summary | 7 Up Design – Refresh 7UP with an ultra new and cool packaging graphic design. - eÿeka
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7 Up Design 공모전이 마감되었습니다.
Refresh 7UP with an ultra new and cool packaging graphic design.
2014년 04월 13일 (일)에 공모전 마감
Presentations with pictures or illustrations and text in no more than 6 slides (PDF only)
Please note that this contest is open to participants who are the age of majority in their jurisdiction at the time of entry in the Contest.
7UP, the iconic lemon-lime soda brand, is well known for breaking conventions. As a cool and upbeat brand, 7UP has always  been connected with youth and woven into pop culture. However, in recent years, 7UP has lost some of its appeal with younger generations.
Refresh 7UP with an ultra new and cool packaging graphic design to convince the millennial generation (young people aged 18-24) that it is a cool brand and “a brand for me”.
Format: Presentations with pictures or illustrations and text in no more than 6 slides (PDF only)
Grab the attention of the millennial generation and convey a true sense of optimism and positivity by creating the new 7UP packaging graphic design.
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