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The state of crowdsourcing in 2017: The Age of Ideation
With an adjusted scope of study, this report reflects the recent evolutions and current uses of creative crowdsourcing for innovation and marketing by the world’s leading brands. Highlighting the accelerated pace of change of an industry that entered the “Age of Ideation”, this report offers some predictions regarding the evolution of crowdsourcing in the coming years. Beyond analyzing the overall public creative crowdsourcing activity, its users and its applications, we also provide examples of new operating models and provide a checklist for brands to evaluate potential creative crowdsourcing vendors.
One year after celebrating its 10th anniversary, the creative crowdsourcing industry has not only experienced fast growth and wider adoption by brands, but also an impressive expansion of its applications. As the industry reaches higher levels of maturity and enters the “Age of Ideation”, we celebrate the emergence of new operating models and look forward to yet another year of interesting developments in 2017.
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Based on an updated 2015 dataset, this report provides an analysis of the latest evolutions of how the world’s largest companies are leveraging creative crowdsourcing. The report looks into which sectors, companies and brands are the most active users of crowdsourcing for marketing and innovation, with a specific focus on FMCG. It also analyses the latest trends in the different types of crowdsourcing activities, with some illustrative examples and recent key milestones that marked the last year.
The consumer is becoming a part of the world’s biggest companies and agencies, which is a profoundly positive way to co-create value together.
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The state of crowdsourcing in 2015
For the first time since the beginning of the crowdsourcing phenomenon, this report - prefaced by Jeremiah Owyang, founder of Crowd Companies™ - takes a step back to look at the evolution of corporate crowdsourcing since the mid-2000s. By analyzing objective and verifiable data sources, spanning crowdsourcing activity from over ten years, we extract some important insights about the state of crowdsourcing, and how it is really used for marketing and innovation across the globe.
This report, written by experienced experts, is a first step towards better understanding the usage of creative crowdsourcing by leading brands.
founder of Crowd Companies
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The Market for Open Innovation 2013
eÿeka is featured in this totally updated, 2013 edition report about providers and platforms for open innovation. eÿeka helps organizations to accelerate their open innovation initiative through the organization of open calls (contests) asking its community to contribute with ideas for marketing and innovation. With 250,000 creators, eÿeka's community is significantly bigger than the average size of 20,000 members in other communities, and ranks in the Top 10 of all open innovation accelerators.
Managers will gain an overview of the intermediaries available for open innovation and will get advice how to identify partners for their project.
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Crowdsourcing Gains Legitimacy For Advertisers
The demand for video advertising and content — whether for television, online, or cinema — is outpacing the rate at which marketers can supply it.
Specialized crowdsourcing networks are emerging as a viable model to fill the gap in the video production supply chain.
Marketers must be clear about the role that the video content produced by crowdsourcing networks should have in the communication mix. To do so, they must develop a video production strategy that determines how to:
Complement video output from agencies;
Expand distribution of video content for digital channels;
Differentiate it from consumer-generated content.
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Open Innovation Expands New Product Opportunities
A company's commitment to innovation, and how it approaches it, can dramatically alter the opportunities that exist for successful product innovation. It's time to put your closed-innovation mentality in the rear-view mirror and embrace open innovation.
With open innovation, new ideas or methods are no longer sourced from a defined internal team; instead, these new ideas are requested from three broad participant groups: employees, partners, and customers.
This report outlines Forrester's vision of how product strategists can leverage open innovation within their organizations.
Product strategists who embrace open innovation trade control over the innovation process for a dramatic increase in the opportunities for product innovation. Our implementation guidelines will help product strategists build a culture of open innovation throughout the organization.
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The Forrester Wave™: Co-creation contest vendors, Q3 2011
In Forrester’s 34-criteria evaluation of co-creation contest vendors, we found that eÿeka, jovoto, Hyve, and ChallengePost were clear Leaders, due to their full-service approach to the market.
Strong and clear product offerings, high degrees of customization, superior client and community services, and a focused approach on co-creation contests distinguish these vendors from the others.
eÿeka sits atop the leaderboard |…| Strong professional services help clients get the most out of their projects, and eÿeka places significant emphasis on community management and engagement as well.
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