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It is hard to cut through the communication clutter and most agencies struggle to move from commercials to social content. You can boost your return-on-media-investment when you create, predict and amplify social content by engaging consumers as creators.
Co-creation with consumers will allow you to tell your brand story through original, authentic video or print. The project output is of sufficient quality to be ready for amplification.
Learn how eÿeka helped leading brand boost their media ROI, achieve high volume of mentions, outperform industry average on CTR and VTR as well as lower their cost to conversion.
Bringing SK-II’s Brand Destiny to Life by Involving Millennials
SK-II was looking for new, fresh ways to bring its #ChangeDestiny platform to life, so instead of using the traditional means, it decided to turn to young consumers directly and to co-create that messaging with them.
OVER 1,000 PACKAGING, RETAIL & COMMUNICATION IDEAS TO MAKE YOUNG CONSUMERS ATTUNE TO THE SK-II BRAND
As a brand, building up this network of young consumers is going to be critical as a strategy in the future.
SK-II Global Lead for Digital, CRM and eCommerce, P&G
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Refreshing the Image of Daily Club Tea with a Creative Video Campaign
DAILY CLUB, the top brand of the tea bag category in Japan, expects to be challenged by the competition of other beverages and formats in the next years. After redesigning its DAILY CLUB packaging in order to remain attractive, the company sought to refresh its brand image and increase brand awareness. DAILY CLUB also wanted fresh and creative ways to talk about the tea drinking culture in Japan, and engaging creative Millennials from across the globe was an opportunity to do so.
PR value more than six-fold the initial investment
We are delighted with the campaign, collaboratively managed by ADK and eYeka. We did not expect our DAILY CLUB brand to unleash so much creativity from across the globe, but it was worth it as the campaign had a massive impact among our target market.
General Manager, Planning & Administrative Division, Mitsui Norin Co., Ltd.
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Winning The Hearts Of Millennials Back Through Engaging Video Content
In August 2012, Mondelez Australia changed the Easy Mac formulation which resulted in a less creamy and cheesy end product. As a result, the brand saw a large consumer backlash with a 320% increase in consumer complaints and significant drop in sales. To address these complaints the company brought back the old formulation to give consumers the cheesy, creamy pasta snack they know and love. To re-gain the trust of consumers, the brand needed to communicate this change to their target market in a cut-through and engaging way.
A 20% increase in baseline UPS across the core SKUs
The engagement results surpassed industry benchmarks and we have started to see a turn around with our sales performance.
Brand Manager, Mondelez international
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Getting fresh, high-quality video content to connect NESCAFÉ with Millennials
In June 2014, the world’s favorite coffee brand launched a new global communication platform and a unified look and feel, characterized by a red accent across all products in the 180 countries where it is sold. NESCAFÉ’s strategic brand transformation seeks to revive the inspiring spirit of the brand and to re-ignite consumers’ desire for NESCAFÉ for now and the next decades. NESCAFÉ challenged the eÿeka community to submit videos based on the “It all starts with a NESCAFÉ” brand platform.
All the contributions presented interesting interpretations to our challenge, and the winning entries are outstanding videos that really capture the essence of NESCAFÉ
Global Head of Digital & Media, NESCAFÉ
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Creating Social Media "Talkability" Among Mothers With Video Content
Friso Gold, a formulated milk powder brand for children, was looking to bring its “to do v. today mums” campaign to life with engaging brand videos that remind mothers of the importance of being fully in the moment with their children. The videos needed to create “talkability” among mothers online around the campaign.
ROMI: 4,500,000 impressions on Facebook and twice more shares than the TVC
The winning video, used on our social media channels, performed very well against our benchmark video and we are delighted with the overall project output.
Senior Brand Manager, Dutch Lady Milk Industries
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An Impactful, Award-Winning Campaign To Promote Female Condoms
For biological reasons, women are more exposed to AIDS and sexually transmitted diseases than men. But when we talk about prevention, the first thing than comes to mind is the male condom, but few people have heard about the female condom, the only woman-initiated method available that offers protection from sexually transmitted infections. AIDES, a leading HIV/AIDS organization in Europe, wanted to make people change their mind about the female condom.
ROMI : Over 30,000 Views Without Any Media Investement
We are very proud of this campaign and the Grand Prix du Brand Content award, which rewards all the women within AIDES who have pushed this project
Charmaine Da Costa Soares
External Communications Manager, AIDES
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How Australia Post engaged young consumers online through social videos
Through its “Declare Independence” campaign, Australia Post was looking to grow awareness of its products and services tailored for young people (aged 14-24 years) and to position the brand as a destination for young people to tend to life matters. As a mean to activate the campaign on social media, Australia Post wanted to create creative, fresh and relevant video content that would resonate with young social media users.
ROMI: Video engagement well above industry benchmarks
Our campaign, which performed very well on social media with video completion rates above industry standards, has delivered some great cost efficiencies and engagement results for Australia Post.
Digital Marketing Manager, Australia Post
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Interpreting Coca-Cola’s energizing refreshment
Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. It is becoming increasingly more challenging for the brand to communicate these feelings in an ever-original fashion, to keep the brand fresh and current.
ROMI: 6 million online mentions with 92% cost saving efficiencies
그 수준은 우리의 기대를 훨씬 뛰어 넘었다. 그것은 우리가 늘 해왔던 방식과 창의적인 컨셉과 신선한 아이디어를 찼던 방식에 젖어 있던 우리 조직에 파장을 일으켰다.
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Celebrating Carrefour SA's 20th anniversary in Turkey
Carrefour wanted to celebrate its 20th anniversary in Turkey by creating a yearlong campaign that would strengthen its emotional bond with consumers and remind them of the CarrefourSA family experience of yesterday, today and of tomorrow.
I am really delighted by the quality of the work that has been delivered by eYeka’s community. It has been above my highest expectations.
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Creating social content that moves market share
Milo is a chocolate malt drink popular in Singapore. As a brand people grew-up with, it was looking to reinforce its bond with consumers.
Nestlé Singapore and its agency Mindshare devised a campaign titled “Me & My Milo”, calling for consumers to share their personal Milo stories and showcase how they still enjoy it today.
ROMI: 1.8% increase in market share
Working with eYeka has allowed us to take our campaign further than we had ever expected. This has resulted in truly commendable, award-winning work that not only moved the general public but our brand’s market share as well.
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Boosting Schick's ROI with "titanium-grade" videos
With limited A&P budget, Schick Quattro was looking to target young men online to reinforce its association with "titanium" and dramatize the difference it can make, to drive user engagement and sharing.
ROMI: lowest cost-to-conversion of 54% v. historical average
eYeka의 공동 창작 동영상은 우리의 캠페인 KPI와는 정 반대로 예상 밖이고, 독특하며 창의적인 접근을 보여주었다.
Energizer Asia Pacific의 Men’s & Shave Prep Segment 디렉터
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Boosting awareness of KLM’s mobile services through social videos
KLM was looking to promote its one-stop mobile travel service to a young, tech-savvy audience across Asian markets. The brand was looking for original videos that would create online buzz.
ROMI: 1.2 MILLION VIEWS, 42% OVER-DELIVERY
The combination of crowdsourced videos and social seeding seemed to have hit all the right notes with our target audience, resulting in a very successful campaign.
Head of e-Commerce Hub, APAC
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Driving consumer engagement on social media with the Nokia N9
To support the launch of the new Nokia N9 phone, Carat was looking to engage consumers online around a key feature: the swipe. We invited our community to dramatize the swipe by creating fresh and humorous videos showing a real-life swipe. When shared on Facebook, eÿeka’s videos achieved the highest viewership and conversion rate of the campaign.
ROMI: +108% in video play
The user generated content far surpassed expectations and performance metrics in terms of Social Reach and Engagement. It just goes to show the power of content fueled by users.
Digital Media Manager, Carat Dubai
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Growing the viewership of Listerine’s Youtube channel
In 2012, Listerine launched a major TVC campaign in the UK called Mouth v. Life, which was supported with a significant investment in a dedicated Listerine Youtube channel. Creative agency JWT was looking to extend the campaign by creating new, diverse consumer-created content to continue driving YouTube channel views, with the objective of getting at least an additional 500,000 views.
ROMI: 2nd most watched video on Listerine's youtube channel
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국가*가나 가봉 가이아나 감비아 과들루프 과테말라 그레나다 그루지야 그리스 그린란드 기네비쏘 기니 까뽀베르데 나미비아 나우루 나이지리아 남극 대륙 남아프리카 네덜란드 네팔 노르웨이 노퍽섬 뉴 칼레도니아 뉴질랜드 니우에 니제르 니카라과 대만 대한민국 덴마크 도미니카 도미니카 공화국 독일 동티모르 라오스 라이베리아 라트비아 러시아 레바논 레소토 루마니아 룩셈부르크 르완다 리비아 리유니온 리투아니아 리히텐슈타인 마다가스카르 마요티 마카오 마케도니아 말라위 말레이시아 말리 말티니크 멕시코 모나코 모로코 모리셔스 모리타니 모잠비크 몬테네그로 몬트세라트 몰도바 몰디브 몰타 몽골 미국 미얀마 바누아투 바레인 바베이도스 바티칸 바하마 방글라데시 버뮤다 베냉 베네수엘라 베트남 벨기에 벨라루스 벨리즈 보스니아 헤르체고비나 보츠와나 볼리비아 부룬디 부르키나파소 부베 부탄 불가리아 브라질 브루나이 사모아 사우디아라비아 사우스조지아 사우스샌드위치 제도 사이프러스 산마리노 상투메 프린시페 서사하라 세네갈 세르비아 세인트루시아 세인트빈센트그레나딘 세인트크리스토퍼 네비스 세인트피에르-미케롱 세인트헬레나 소말리아 솔로몬 제도 수단 수리남 쉐이쉘 스리랑카 스발바르제도-얀마웬섬 스와질랜드 스웨덴 스위스 스페인 슬로바키아 슬로베니아 시리아 시에라리온 싱가포르 아랍에미리트 연합 아루바 아르메니아 아르헨티나 아이슬란드 아이티 아일랜드 아제르바이잔 안길라 안도라 알바니아 알제리 앙골라 앤티가 바부다 에리트리아 에스토니아 에콰도르 엘살바도르 영국 영국령 버진 아일랜드 영국령인도양식민지 예멘 오만 오스트레일리아 오스트리아 온두라스 왈리스-푸투나 제도 요르단 우간다 우루과이 우즈베키스탄 우크라이나 이디오피아 이라크 이란 이스라엘 이집트 이탈리아 인도 인도네시아 일본 자메이카 잠비아 적도 기니 조선 민주주의 인민 공화국 중국 중앙 아프리카 공화국 지부티 지브롤터 짐바브웨 차드 체코 칠레 카메룬 카자흐스탄 카타르 캄보디아 캐나다 케냐 케이맨제도 코모로스 코스타리카 코코스제도 코트디부아르 콜롬비아 콩고 콩고-킨샤사 쿠바 쿠웨이트 쿡제도 크로아티아 크리스마스섬 키르기스스탄 키리바시 타지키스탄 탄자니아 태국 터크스케이커스제도 터키 토고 토켈라우 통가 투르크메니스탄 투발루 튀니지 트리니다드 토바고 파나마 파라과이 파키스탄 파푸아뉴기니 팔레스타인 페로제도 페루 포르투갈 포클랜드 제도 폴란드 프랑스 프랑스 남부 지방 프랑스령 기아나 프랑스령 폴리네시아 피지 핀란드 필리핀 핏케언섬 허드섬-맥도널드제도 헝가리
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