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It is hard to explain why people deliberately leave their chewing gum at these most unexpected places. When it becomes inconvenient or simply doesn't taste any longer, they want to get rid of it as soon as possible. Which is easier: Going to the bin or sticking it under the chair?  Let's stick it up underneath the chair! While trying to perform this secret act, they should feel anxious if they get caught. Or is there no shame involved? What drives these people? What if I reconsider this mysterious act? Making people aware of their ridiculous behavior! Then we need to find an alternative way to make 'disposal' more fun. Gumdrop has proven when they provide disposable facilities that people are more likely to discard their gum neatly.
So I came up with the next concept, presenting the Chair of Sal(i)vation.
Chair of Sal(i)vation First Sketch - Djara Van Hove
Using the specific act -of sticking your gum underneath- as the main subject, we provide a familiar object, a chair, take it out of proportions and place it back in a new reality. Thus creating a place where individuals are allowed to stick their gum and changing the disrespectful action into an artistic contribution. Where all the anonymous gums will show a moment of togetherness, and bring awareness of this big waste problem. Inspired by the gumwalls in Seattle.
We're using a basic chair where a few changes are applied. To determine the type of backrest, the shape of the seat, and the positioning of the chair legs. To make this normal chair a bit unique without turning it into a fancy designer chair. By collecting some designs by research helps to clear my mind.
Making the secret act visible and fun? What if we scale the measurements of our chair five times. So people can walk underneath it and easily stick their gum underneath the seat and legs. And admire the gum they would otherwise never notice or see. The main idea was to make our chair out of wood. Over time, the chair will slowly disappear under a layer of sticky.
Dimensions of a Chair - Djara Van Hove
Concept of Sal(i)vation Chair Dimensions - Djara Van Hove
Scale Models - Chair of Sal(i)vation - Djara Van Hove
Concept Chair of Sal(i)vation - Djara Van Hove
Curious for more? Follow this link to find out more artistic approaches,  ideas and intersting facts about the chewing gum.
The Chewing Gum Man
Depicted as an outsider, British artiest forms art with materials found under your feet. Since 1998, he paints colourful miniatures on chewing gum. Which is stuck to the pavement. He tries to embrace...
book: Critical Art Ensemble 1 jan 1994
Exhibition: Mediamatic Biotoop Teun Castelein (nl)
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Searching for undesired beauty.
For a long time, I've been annoyed by the ridiculous amount of gum sticks to the pavement. I hate it, even more, when people spit out their gum in a public space without any shame. It currently seems...