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Every month, 300,000 consumers in the Clifton, NJ area (close to 2 million statewide) open Valpak’s iconic Blue Envelope, hoping to find a coupon for your business. The question is, will they?
Whether you own an automotive repair shop in Passaic, a diner in Patterson or an accounting firm in Pompton Lakes, your business can benefit from Valpak’s full-service marketing solutions. While there are a lot of advertising agencies in New Jersey to choose from, Valpak has been the trusted source and leader for Clifton direct mail advertising since 1975. Today, Valpak does so much more, enabling local businesses to cost-effectively reach customers across direct mail and digital marketing platforms with incredibly precise marketing ROI tracking that proves the success of advertising efforts.
For just pennies per household, Valpak helps you target your ad to reach consumers more likely to spend money on what you sell than the local average. Can other New Jersey direct mail agencies say the same? Valpak will also do all the work for you. Every month, you can expect your Valpak direct mail campaign to include:
Best-practice offers based on more than 50 years of campaign results in your market and industry
Beautiful and easy-to-read ads created by our in-house design team that utilize lean design
Post-campaign analysis that tracks performance and marketing ROI to ensure continued success
Your Clifton, NJ Valpak marketing rep is always available to answer any questions and provide help if you need it. Just select the Clifton direct mail format that works best and Valpak will do the rest:
Coupons: Valpak’s most popular and affordable solution since 1968. This product is what makes Valpak stand out as one of the best full-service New Jersey advertising agencies around.
Flyers: A larger-print format than Valpak’s signature coupon, direct mail flyers are preferred by businesses that need more real estate.
Valpak neighborhood-targeted postcards: Limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
1-to-1 custom postcards: Enables complete customization. From the mailing list to the direct mail format to the mail date – these postcards makes it easy to dial up your 1-to-1 marketing.
Event postcards: An automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.
When it comes to full-service advertising agencies in New Jersey, Valpak really does do it all. Whether you’re looking for display advertising, internet marketing or Valpak’s signature direct mail service, you can rest assured that all your needs will be met and your expectations exceeded.
New Jersey Advertising - Digital Marketing
You’ve known for years that Valpak is the nationally recognized leader in direct mail advertising with nearly 140 office locations throughout the U.S. But we have an expert grasp of digital advertising as well. While other advertising agencies in New Jersey claim to be “full-service,” only Valpak truly backs up the claim.
You will always experience the highest-quality customer service – and results.
Web design: There are close to 2 billion websites online right now. If you’re not one of them, Valpak can create a site that scales beautifully across all devices. If your site needs an update, Valpak’s web development team can optimize your content and design and work with you to ensure all changes are made as needed. Need a logo upgrade? The Valpak design team can handle that too!
Business listing: You’ll get in front of more consumers when you have an online profile on valpak.com. Your business will also be listed on our network of partner websites, search engines and directories. This will help bring in more leads and sales.
Social media advertising: Social media is proving itself as a valuable marketing tool. Valpak will help boost your follower base with targeted ads on Facebook.
Search engine marketing: Incorporating an SEM campaign into your digital marketing strategy will also help move your business to the top of SERPs (search engine results pages). Valpak will set up each campaign, including keyword bidding, optimization and ongoing management.
Display advertising: Using Valpak’s mastery of hyper-targeting, your digital displays will be seen by the customers most likely to buy from your company. Display advertising increases brand awareness – and your bottom line.
Small Businesses in the Clifton Area That We Work With
Local businesses that partner with Valpak for direct mail and digital marketing are seeing their desired results. Check out our local coupons page to see the Clifton businesses that advertise with us.
Valpak of New Jersey’s marketing consultants are experienced in helping businesses like yours grow and achieve its sales goals.
Trackable Results to Prove ROI
Valpak delivers cost-effective small business advertising throughout New Jersey. It works equally well for shops, personal care, restaurants, entertainment and travel, automotive, professional services, home improvement, wellness, medical and more.
The proof is in the results. You can measure the success of your ad with accuracy using Valpak’s performance tracking. Our tools show you how consumers response to your campaign. We can track incoming calls, web traffic and activity on your digital coupons on valpak.com so you always know you’re getting the biggest bang for your advertising buck.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak has great reach for me with doing multiple markets, so I’m able to just execute one purchase with one coupon across 70,000-80,000 people in one shot, and deal with one rep. Obviously, everybody’s after new customers, and that’s what my direct mail campaigns are all about, is throwing out a wide net, getting in front of new people, try to get them in the shop, try to get them to sample tastes, like, and come back.”
JOHN CESA, OWNER, GUYS PIZZA CO.
Contact your Valpak of New Jersey advertising agency today for a free marketing consultation. They’ll walk you through how you can reach as many as 300,000 qualified households in Passaic, Patterson, Wayne, Toms River, Morristown, Montclair and Bergen and Morris counties, as well as households in Monsey, Nanuet, New City, Nyack and Suffern, NY.
New Jersey Tourism Advertising Success
Oilstop has been a Valpak customer for more than a decade. Gary Woo, Director of Marketing & Franchising, explains that he uses several advertising channels like TV and radio and Valpak has helped grow Oilstop by reaching new customers and rewarding existing customers with discounts. From ad designs to his results, Gary says Valpak is something he “can count on” and he “absolutely” recommends Valpak as a cost-effective advertising channel that works!
“Valpak has great reach for me with doing multiple markets, so I’m able to just execute one purchase with one coupon across 70,000-80,000 people in one shot, and deal with one rep. Obviously, everybody’s after new customers, and that’s what my direct mail campaigns are all about, is throwing out a wide net, getting in front of new people, try to get them in the shop, try to get them to sample tastes, like, and come back.” - John Cesa, Owner, Guys Pizza Co.
“We’ve been really happy with Valpak and just signed up for another month and we’re looking forward to continuing a long-term relationship.” – Dr. Kareem Osman, Owner, Scotch Plains Dental Care
Valpak in Clifton FAQ
How Much Does It Cost to Advertise with Valpak in Clifton?
The cost to advertise with Valpak in Clifton starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Clifton area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in Clifton and How Often?
Up to 300,000 top households in Clifton and surrounding communities receive Valpak each month. Statewide, we reach millions of homes, including in areas like Cherry Hill, Freehold, Morristown, Newark, Toms River and Trenton. View the map and schedule for the Clifton area.
What Are Some of the Best Advertising Options Available in Clifton?
If you’re looking to advertise your business in Clifton on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Clifton, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail in Clifton?
With an open rate of 9 out of 10 households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers with 33% higher incomes and home values. To explore additional targeting options and direct mail formats for Clifton area businesses, visit our postcards page.
Does Valpak in Clifton Work?
Yes! Clifton businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.