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This person should be able to develop innovative activation plans in compliance with the NBA’s International Team Marketing Partnerships, then present and facilitate if approved..
Essential Functions (Duties & Responsibilities):
Create customized season recaps for sponsors including the creative development of multi-tiered marketing programs and promotions
Research other league and team Jersey patch partner activations and Global partnership best practices
Collaborate and work cross-functionally with partners and internal departments to develop compelling retail, digital, social and in-arena promotions while focusing on traffic drivers, brand awareness and ROI
Coordinate the fulfillment of sponsor contractual obligations including media, signage, print, digital, social media, in and out of arena promotions, emerging demographic marketing, community relations, tickets and hospitality
Organize Teams channel in a way so that it is easy to work collaboratively and find important documents, plans and information for each partner
Gain a deep understanding of partnership objectives so we can strategize and plan with those objectives always in mind
Play a key role in renewing corporate partners in order to achieve revenue goals
Prepare contract breakdowns for each sponsor to provide details of assets and material deadlines
Maintain daily client relationships with external agencies and brand contacts while executing all sponsor programs and promotions from conception through completion including artwork, contest rules, approvals, prizes, promotional media, writing PA/digital copy and scheduling
Understand partner brands and their competitors to develop solution based platforms to help amplify partners' brands, enabling them to break through the clutter and achieve their marketing objectives
Interface with internal departments to ensure turnkey execution of partner goals
Submit sponsor promotional materials to the NBA for approvals
Own all game day duties which include implementing partner activation, executing promotions and hosting sponsor receptions and suites
Coordinate all aspects of sponsor special events including communication with sponsors, agencies, internal departments and external vendors
Host and represent Lakers organization at outside sponsor events
Coordinate and maintain full-season proof of performance files including pictures, video footage, print ads, impressions, etc. to be used for sponsorship recaps and sales proposals
Education (required/ preferred): Bachelor’s Degree required
Previous experience: A minimum of one to two (1-2) years work experience in a sports sponsorship environment including marketing, promotions, sponsor servicing and special events
Technology Capabilities: Microsoft Office (especially Outlook, Word, PowerPoint), Adobe Photoshop, analytics software (YouGov, GWI, Nielsen Scarborough Custom Analytics), social media analytics software (CrowdTangle, Hootsuite, etc.), online survey software, and the ability to quickly learn and adapt to new technological enhancements
Strong written and oral communication skills; must be client-ready and able to professionally interact with all levels of the organization and partner/agency contacts
Past public speaking experience, must be able to give presentations to diverse audiences
Be able to understand high-level insights and deliver campaign strategy
Motivated individual who is self-starter and can organize short and long term projects
Ability to work and excel in a fast-paced, team-oriented department
Must be an assertive and tenacious leader
Demonstrated capacity to multi-task, be well organized and possess a strong attention to detail and project management skills
Physical Demands: Must be able to lift a min of 25lbs. and walk significant distances in arena on game days
Location: El Segundo (offices M-F), downtown Los Angeles (Cyrpto.com Arena for Laker home games), and other off-site sponsor events
Travel: Must be willing to travel up to 5% of the time within Southern California and potentially out of state 2-3x per year and potential for an annual International Trip
The Los Angeles Lakers, Inc. requires its employees to be fully vaccinated and boosted against COVID-19 prior to their first day of employment unless they are approved for a reasonable accommodation based on disability, medical condition, or religious belief that prevents them from being vaccinated. Being fully vaccinated means that it has been at least 14 days since you received the last required dose of COVID-19 primary vaccination with vaccines authorized by FDA (Pfizer, Moderna and Johnson & Johnson) or World Health Organization (e.g., AstraZeneca), and boosted means that you have received a booster dose authorized by the FDA or World Health Organization. As a condition of employment, you will be required to provide proof that you are fully vaccinated and boosted before you can begin to actively work.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Junior (1–2 years exp)
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