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If you guessed social media, you’d be correct. But it’s easier said than done…just like anything that has huge upside and commissions.
In this article, we’re going to break down the key elements of what makes a successful campaign, and some tips on what to avoid and why most campaigns will fail.
First I want to open you up to the opportunity and look at the #’s so you know this is a HUGE opportunity for your business, now more than ever since more people are online than ever and are on Facebook.
81% of older millennials, 80% of younger millennials, and 78% of generation X found their homes online. At this point, if you aren’t on Facebook, your business will be suffering.
Social Media has been cited as the MOST important tool for generating high-quality leads among realtors.
Typically, users use their mobile phones to look at homes online. By targeting these mobile users, successful agents are able to get ahead!
You can reach your entire FARM area by running ads now, best of all, everyone has facebook in their pocket – their phones, which is always with them.
Let’s go over the juicy details top agents leverage in their business to take the market share and build their audience.
Here are the 4 pillars :
Pick your niche that you want to dominate.
Provide massive value to stand out from the crowd.
Create a friction-free process to allow your leads to connect with you.
Systemize your follow-up process.
Here is what the TOP agents do to get the results that you want! It’s only a few simple steps:
1. Find Your Niche
First rule of marketing. However, it’s often ignored. You will find much more success targeting a niche. In other words, a large piece of a small pie is better than a small piece of a large pie. Not only that, by targeting a niche you’ll be able to track consumer pain points better resulting in a better overall product. Despite all this, you’ll find many struggling agents are still targeting a HUGE blanket audience. This is not good.
What should my niche be?
It can be anything! Who do you want to focus on specifically? You can go as small as you want but there are a few basics that we can go over here: Median Home Price Buyers, Growing Families, and Renters to Homeowners to name a few!
2. Provide MASSIVE value to stand out from the crowd
This is where you can get creative. This step separates the successful agents from the unsuccessful agents. The reason why? Unsuccessful agents underestimate the importance of providing value.
Let’s face it, there are hundreds of agents all trying to get the same clients. Why would anyone pick you? YOU NEED to provide value that others can’t. Unsuccessful agents will give a FREE consultation and call it a day. This is your opportunity to take advantage where unsuccessful agents take the easy path. This is where you can implement your “secret sauce”!
3. Create a friction-free process to allow your leads to connect with you!
MAKE IT EASY. Think about the POV of the client. If they are trying to get in touch with you and there are hang-ups/bottlenecks they will stop pursuing. There are hundreds of other agents offering the same service without extra work.
Successful agents implement a friction free process that allows customers to easily give their info and get in contact with you. There are many avenues you can use to provide this. Facebook Forms, Calendly links. Whatever it is, make sure your process is smooth.
4. Systemize your follow-up process
You’re getting leads but now you have to organize all your messy information and determine who you need to prioritize/call first. Sure this will work when you don’t have many leads but aren’t you looking to scale.
The most successful agents have this whole process automated. Once a lead comes in, their information is sent straight to the agents phone and the agent gives them a call within 15 minutes. You can’t let the client wait. The quicker you get back to them the more likely they are to continue with your services.
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