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Concave Brand Tracking is the only market research company to specialize in recording​ and analyzing brand’s product​ placement presence and portrayal​ in entertainment
SEX TAPE movie all about Apple products
Post date 12th April 2014
Cameron Diaz and Jason Segel’s summer movie will not only feature Apple products throughout, but its plot will be entirely based around the misuse of Apple’s iCloud.
Tags apple, brand, brand integration, branding, cameron diaz, cloud computing, computer, himym, how i met your mother, humour, iCloud, iMac, ipad, jason siegel, laptop, macbook, marketing, movie, product placement, sex, sex tape, sony, tablet, Trailer
Top 10 visible Brands in music: Q1 2014
With 88% of Billboard Hot 100 music videos containing at least one Brand, Concave Brand Tracking has ranked the top 10 most visible Brands in music for the 1st quarter of 2014.
Tags air jordan, apple, basketball, beats by dre, brand indentity, brand integration, brand values, brand visibility, cadillac, Chevrolet, concave brand tracking, dominic artzrouni, eminem, gibson, jason derulo, juicy j, luxury, marketing, michael jordan, mike will made it, miley cyrus, music vides, Nike, pill by dre, product placement, ray ban, sports, versace
Chris Brown, Lil Wayne & Tyga are LOYAL to their Brands
Post author By concave
Post date 25th March 2014
Whilst Fantasia and Ashley Madison are the video’s stars, LOYAL also features Trukfit, Last Kings, Zing Vodka and Black Pyramid which are all linked to the artists.
Tags Adidas, air jordan, apple, ashley madison, black pyramid, brand, brand integration, chris brown, fantasy, hookah, its sugar, last kings, lil wayne, loyal, music, Nike, product placement, samsung, trukfit, tyga, zing, zing vodka
Music Music Videos News
#SELFIE video crowns the Apple iPhone as THE selfie phone
Post author By concave
Post date 16th March 2014
As The Chainsmokers’ first single #SELFIE begins to gain radio traction we take a look at their music video. As with most videos focused on user-generated content a lot of brand make subtle appearances but none more than mobile phones.
Tags apple, brand, brand integration, katy perry, mobile phone, music video, nokia, phone, product placement, samsung, selfie, smartphone, sony, the chainsmokers
NEED FOR SPEED (2014) Brand Integration Review
Post author By concave
Post date 14th March 2014
NEED FOR SPEED has been described as a video game spin-off, a FAST & FURIOUS rip-off or Aaron Paul’s breakthrough into film, but the one thing it is without a doubt, is full-fledged exhibition of elite car Brands as well as the Ford Mustang.
Tags $, aaron paul, agera, apple, brand, brand integration, bugatti, car, carplay, demographic, detroit, fast, fast & furious, ford, furious, GM, ios, ios in the car, ipad, iphone, KOENIGSEGG, lamborghini, mclaren, mlb, money, mustang, need for speed, operating system, paul walker, product placement, saleen, speed, toshiba, vin diesel
Music Music Videos News
Beyoncé’s PARTITION video: Chanel and Louboutin are essence of sexy luxury
Post author By concave
Post date 8th March 2014
Beyoncé’s latest music videos uses Chanel, Louboutin and Rolls-Royce to portray a “visual” of sexy luxury.
Tags beyonce, car, chanel, handbag, high heels, jay z, jaz-z, louboutin, luxury, miley cyrus, parition, product placement, rolls royce, sexy
Music Music Videos News
Katy Perry’s DARK HORSE video ft. Diadora
Post author By concave
Post date 23rd February 2014
Katy Perry’s latest video features painted hair, Egyptian costumes, grills, cute dogs and shoes by Italian sports manufacturer Diadora.
Tags brand, brand integration, branding, dark horse, diadora, diesel, egypt, footwear, ford, high tops, italian, juicy j, katy perry, logo, maybach, mayback music group, music video, mustang, nokia, product placement, shoes, sneakers, trainers, twinky
22 JUMP STREET: Action + College = Brands
Post author By concave
Post date 20th February 2014
The 22 Jump Street trailers introduces us to Jonah Hill and Channing Tatum’s latest buddy-cop blockbuster and, in the process, a variety of Brands, from Lamborghini to Doritos.
Tags 21 jump street, 22 jump street, action, Adidas, brand integration, branding, calvin klein, Camaro, Channing Tatums, Chevrolet, cop, doritos, Joan Hill, lamborghini, Nike, product placement, summer, Trailer
ROBOCOP (2014) Brand integration review
Post author By concave
Post date 12th February 2014
The futuristic, technology based, action driven Robocop reboot features no heavy Brand integration but merely a few Brands hidden within the storyline.
Tags bing, brand, cars, detroit, detroit red wings, explosion, oreilly factor, product placmement, red wings, robocop, scientific american, search engine, the atlantic, washington post
Elizabeth Banks shows off her Louboutin shoes on THE DAILY SHOW WITH JON STEWART
Post author By concave
Post date 5th February 2014
On Tuesday, the 4th February 2014 THE DAILY SHOW WITH JON STEWART’s guest Elisabeth Banks made an appearance promoting her upcoming movie THE LEGO MOVIE. Whilst they did not dicuss the movie much, plenty attention was brought to her Louboutin high heels.
Tags brand, comedy central, desk, Elizabeth banks, jon stewart, louboutin, red heel, red soul, shoes, the daily show, the daily show with jon stewart, the lego movie
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what is brand tracking
Concave Brand Tracking is the only market research company in the world to specialize exclusively in recording​ and analyzing brands’ product​ placement presence and portrayal​ in entertainment.