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You started a business in New Brunswick, NJ because you’re passionate about all the great things Central Jersey has to offer. From Rutgers University and the ethnically diverse neighborhoods of New Brunswick to the world-renowned health care institutions and breathtaking parks and conservation areas, there’s truly something for everyone in Middlesex County.
That’s why, when it comes to advertising, many local businesses begin by reaching out to advertising agencies. It’s better to work with marketing experts that know and understand the ins and outs of our area, like you do. Valpak of Central Jersey is the better New Brunswick advertising agency choice for improving your business through direct mail and digital marketing.
Small Business Marketing in Central Jersey
Each month, our famous Blue Envelope is mailed to 500,000 households with 21% higher incomes and 20% higher purchasing power in Central Jersey. Across the Garden State, we reach more than 1.95 million homes monthly in Cherry Hill, Clifton, Freehold, Morristown, Newark, Toms River and Trenton.
No matter what size business or budget, Valpak of Central Jersey has the advertising solutions to help you reach your goals. Whether you run a dental practice in South Plainfield, own an HVAC repair company in Metuchen or manage a diner in South Amboy, local businesses choose Valpak to help them:
Target the best potential customers in New Brunswick
Get new customers and increase sales
Entice loyal customers to keep them coming back
Achieve the best return on your marketing investment
With more than 50 years of advertising experience and nearly 140 office locations across the U.S., Valpak is the advertising agency with a proven track record of getting results for our clients. We help businesses in Monmouth, Middlesex, Mercer, Somerset, Hunterdon and Warren counties reach their best customers. Our team of New Brunswick, NJ advertising experts live and work in Central Jersey, giving them first-hand experience into which advertising solutions work for local businesses.
Direct Mail Advertising in New Brunswick
There are 22 million customers with $800 billion in spending power in Central Jersey. The fact is though, not every one of those customers is a good fit for your business. So how can you be sure you’re reaching the ones that are?
Valpak offers a targeted marketing approach, enabling you to reach the right customers at the right time. Our shared envelope space makes advertising in New Brunswick affordable and effective. If you’re still on the fence about direct mail, here are some points to consider:
Targeting: Valpak can target your audience based on geography, demographics, behavior and buying power.
Life Span: 74% of Valpak households set aside 1-4 coupons to use or share.
Quality: Valpak ads are printed in full color on glossy paper.
Readership: 9 in 10 households open and look through The Blue Envelope® each month.
Valpak of Central Jersey offers a wide variety of print products, including:
Coupons: Single-panel inserts in our famous Blue Envelope
Circulars: Perfect for printing menus and flyers
Specialty formats: Specialty print formats that drive consumer action
Valpak neighborhood-targeted postcards: Affordable postcards with extremely limited inventory
Customizable postcards: Solo posrcards to use between mailings
Go Beyond Central Jersey with Digital Marketing
While synonymous with direct mail, Valpak’s expertise in digital marketing is equally impressive. If you’re looking to improve your online footprint, we offer a full suite of digital advertising solutions:
Web design: Connect with consumers on the go with a mobile-friendly website.
Social media advertising: Build brand awareness and keep conversations flowing with 2 forms of ad programs.
Search engine marketing (SEM): Drive search engine traffic to your website with paid ads.
Display advertising: Acquire customers with banners and digital billboards that target mobile devices based on location, interest and intent.
Small Businesses in Central Jersey That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail and digital marketing in Central Jersey. Check out our local coupons page to see the New Brunswick businesses that advertise with us.
Valpak of Central Jersey’s marketing consultants have decades of experience helping businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
“Valpak has made a positive impact because now my customers look for the Valpak coupon and come in with it, so it’s created a clientele every year. We’re a seasonal business and we require people to come in on a regular basis once we open and that helps. Valpak is very effective in providing us with proofs and also with good service on handling any questions we might have.” – Harry Cross, Owner, Morganville Flower Farm, Morganville
“We chose to mail with Valpak for the ability to reach homes in different areas around my business…The mailing brought business into the salon and more clients for my stylists.” – Michelle Longo, Owner, Swank Salon, Freehold Township
Track the success of your print and digital marketing campaigns in Monmouth, Middlesex, Mercer, Somerset, Hunterdon and Warren counties with our proprietary performance dashboard and call tracking solutions. These tools allow you to measure consumer response to your coupon offers dynamically and provides you with an easily accessed dashboard feature for monthly proof of performance.
It’s smart thinking to tie your small business advertising spend to a highly recognized brand like Valpak. We’ll help you reach the qualified households in Central Jersey that want to do business with you!
Sources: Claritas data with current year projections, June 2021 (compared to the average Central Jersey consumer). Valpak® Readership Study, April 2021.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak has made a positive impact because now my customers look for the Valpak coupon and come in with it, so it’s created a clientele every year. We’re a seasonal business and we require people to come in on a regular basis once we open and that helps. Valpak is very effective in providing us with proofs and also with good service on handling any questions we might have.”
HARRY CROSS, OWNER, MORGANVILLE FLOWER FARM
Contact your Valpak of Central Jersey advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 500,000 qualified households in New Brunswick and surrounding communities for as little as pennies per household (over 1.95 million households statewide).
Valpak of Central Jersey is an independently owned Valpak franchise.
iPlay America has been advertising with Valpak since 2015. Jessica Schwartz, vice president of sales and marketing, initially thought of Valpak as a traditional, print-only mailer but says she quickly discovered Valpak offers to be a complete, 360-degree approach to local advertising. Jessica has been most impressed with Valpak's tracking capabilities, especially the call tracking, which she uses to not only track campaign response, but also as a training tool for employees. After seeing the results iPlay America has gotten through its Valpak campaign, Jessica says recommending Valpak to other businesses is really a "no brainer."
Valpak in New Brunswick FAQ
How Much Does It Cost to Advertise with Valpak in New Brunswick?
Valpak costs 3-5 cents per household in New Brunswick. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your New Brunswick area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Where Does Valpak Mail in New Brunswick and How Often?
Valpak mails 12 times a year to 500,000 top households all over New Jersey. We match the demographic the client is looking for whether it just geography or specific that meet the client’s needs, including Monmouth, Middlesex, Mercer, Somerset, Hunterdon and Warren counties. You can also advertise to more than 1.95 homes throughout New Jersey, in cities like Cherry Hill, Clifton, Freehold, Morristown, Newark, Toms River and Trenton. View the New Brunswick area map and schedule.
What Are Some of the Best Advertising Options Available in New Brunswick?
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in New Brunswick. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the New Brunswick area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Why is Valpak the Best Way to Advertise with Direct Mail in New Brunswick?
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with 21% higher income and 20% more purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the New Brunswick area, check out our customizable postcards.
Does Valpak Work in New Brunswick?
You bet it does! Your Valpak rep in New Brunswick will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.