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Nervous about how to get sell-in a web personalization strategy at your company?  Read on: we’re about to help you level-up your game.
INFOGRAPHIC: Death of The Cookie & What It Means For eCommerce
Apple and Google’s new restrictions on tracking and data usage and their effect on eCommerce marketing practices may prove to be a good thing in the long run…
What is Customer Journey Retargeting?
Customer journey retargeting is a unique practice that enables brands to target their consumers in a more relevant way.
Why Has Programmatic Advertising Not Achieved Its Potential?
Most of the time, when I talk about display ads, the response I get is that “banners suck”….
How Much Does Advertising Really Cost?
Ads are everywhere. 8 of every 30 minutes on TV, approximately one ad every 41 seconds on Facebook,…
Using First-Party Data to Bridge Silos in Today’s Ad Platforms
Data-driven marketing has famously helped marketers better the attribution in their advertising. This increased certainty, however, comes mostly…
Rethinking Media Mix for the 2020s
The modern media mix is changing – leveraging conversational AI can permit ROI to come along for the ride.
Deepen your customer relationships with eCommerce Personalization.
Listen to your customers, learn their needs and recommend the right products with Personalized Shopping Experiences.
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