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When this agent first approached us he had tried multiple lead gen sources but was never able to get close to the volume or quality we achieved. Here’s how we did it:
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This agent had found success through referrals but had never been able to make online leads work for him by himself or through other agencies. They reached out to us after seeing our past client successes to see how we could help them.
For this campaign we knew the general market was becoming a bit over saturated. To counteract this we created 3 different lead magnets to test.
We then scaled lead magnets we found to be most successful horizontally and vertically.
To determine the best audience and lead magnet to scale we employed the rapid fire testing method.
We then set up a system that will text the client directly when a new lead has come in so they can reach out to them immediately and maintain a higher close rate. The faster you can communicate with the lead the more of them you will be able to turn into customers.
We gave the client proven call scripts and then hooked up an automated chat bot to the back of the ads to qualify the leads even further. Finally we set up long term nurturing sequences that sent out messages and reports through email and text messaging over the course of a year.
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All of this led to the agent filling his pipeline with over 300 leads and 9 transactions in ONE MONTH!
For TOF results to a cold audience we are currently receiving basic leads at around $0.82 per lead as seen below.
This campaign has already resulted in the client adding 9 new transactions this past month and many more are currently in the pipeline.
With over 330 leads in month one and over 200 already in month two he has begun to look at expanding his team and has never had a more successful year. Could you use more transactions for your real estate business? Book your call below.
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