en en en en en en en en en en en en en en en en sl en en en sl it en en cs en en en en en en en en en en en en en en en en en en en en en en en en fa en en en en en en en en en en en en en ca en en en en en sv en en en en en en en en en it en en en en en en en en sl sl en en sl en en en en en en en en en it en en en en en en en en id en en en en en en en en en en en en en en en sl en en en sl it en en cs en en en en en id en sv en de en en en en ko en en en de en en en en
Marketing Faculty, Dr Uchenna Uzo is the recipient of the Lagos Business School 2019 Dean’s Case Award for his case, Research in Motion: Managing Channel Conflicts.
Published in 2013, the case reflects on distribution channel management in Nigeria and Africa by exploring market penetration challenges faced by Canadian manufacturer of smartphones, Research in Motion at the time.
Being the case with the highest number of downloads, Dr Uzo’s case has earned 29.3 percentage sales from top institutions such as IE Business School, Spain; Webster University, Switzerland; Ghent University, Belgium among others.
Speaking on the continued relevance of the case, Dr Uzo said, “A lot of companies still face some of the issues addressed in the case, and there is hardly any culturally contextual knowledge about how to design a distribution strategy that either wards off the grey market or, at least, create a mutually beneficial relationship with them.” He also added that the case was inspired by a realization of the lack of Africa-centred cases that capture the idiosyncrasies of distribution channels.
The Research in Motion: Managing Channel Conflicts case also won the European Foundation for Management Development (EFMD) Case Writing Award in the African Business Cases category in 2013. Another case, The Indomie Noodles in Africa: Lessons on Digital and Cultural Branding also authored by Dr Uzo won the Best Teaching Case Award at the 2018 Academy of International Business (AIB) Conference for his case, Indomie Noodles in Africa: Lessons on Digital and Cultural Branding.
The award was presented to Dr Uzo by LBS Dean, Professor Enase Okonedo who encouraged other members of the LBS faculty to write and publish more cases. LBS employs the case study method to facilitate learning among students and with 239 cases and 99 technical notes, the School has one of the most extensive collections of case studies in Africa.
Leave a Reply Cancel reply
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
The Lagos Business School chapter of the Beta Gamma Sigma society has been bestowed the Highest Honours status for the 2021-2022 academic year.
The Lagos Business School chapter of the Beta Gamma Sigma society has been bestowed the Highest Honours status for the 2021-2022 academic year. The Highest Honours status is the highest distinction possible for Beta Gamma Sigma chapters. Beta Gamma Sigma (BGS) is the exclusive business honour society for students enrolled in business and management programmes accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Lagos Business School (LBS) signed a Memorandum of Understanding (MoU) with Access Corporation on August 1, 2022
This collaboration was established to jointly develop projects designed to promote and facilitate the exchange of ideas and research.
Lagos Business School Alumni Association gets new President and Vice President
We extend warm congratulations to the MD/CEO, Unified Payments, Mr Agada Apochi, on his appointment as the new President of the Lagos Business School Alumni Association and Mrs Owen Omogiafo, President and Group CEO of Transcorp, on her appointment as the new Alumni Vice President.
Lekki - Epe Expressway
Research Centres & Initiatives
Academic Areas and Departments
Doctor of Business Administration (DBA)
Africa To The World
© 2022 Lagos Business School
Research Centres and Initiatives
Academic Areas and Departments
MBA Careers & Placement Office
Frequently Asked Questions DBA
Lekki - Epe Expressway Ajah,
Give us a call
Send us an email
© 2018 Lagos Business School
Register For the event
We use tools, such as cookies to enable essential services and functionality on our site and to collect data on how visitors interact with our site services.
By Clicking Accept, you agree to our use of these tools for advertising, analytics and support.
Read our updated privacy policy for more about what we do with your data, as well as your rights and choices – including how to manage cookies. ACCEPTNo