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I am, as referred to by Gawker, UpRoxx, CraveOnline and others, a "humorist from Wisconsin" known primarily for my political and social satire and many comedic endeavors in film and commentary. Being a writer, an author, a filmmaker and a comedian with a penchant for media manipulation, no one word very easily defines me.
I most notably rose to some prominence by creating the "Little Face Mitt" meme, which generated a fan base of millions during much of the 2012 election cycle and was covered by Gawker, UPROXX, CollegeHumor, Buzzfeed, PostSecret, Mother Jones, Funny or Die, MSNBC, The Young Turks, The Washington Examiner and many others. It was credited by the International Business Times as being one of the best political memes ever, and Mashable listed it as one of the 10 best political memes of 2012. The Obama reelection campaign used the images as computer backgrounds in their Chicago HQ.
I was also instrumental in the creation, writing, and direction of a weekly online satirical news program called “Friday Night Weekly.” I regularly appeared in character as a brash and utterly incompetent caricature of a special reporter.
I also directed a feature mockumentary film in 2011 titled "The Nature of Hatman," and over 115 comedy skits between 2006-2010. In 2013, I wrote "A Chris Christmas Carol" and in 2010 self-published my book "A Ride of a Lifetime."
I’ve also written for Cracked.com and spent the November of 2012 until its closure as an editor and paid contributor to the last remaining local edition of The Onion's AV Club and was thanked in the very last print edition of The Onion ever published.
For a more in-depth look at all of the things listed as well as qualifications and experience, please refer to the following:
* Falls Cable Access, Menomonee Falls, Wisconsin
Falls Cable Access is the local public access network of my hometown of Menomonee Falls. In its time, it has won countless Telly awards as well as serving as a template that other cable access networks nationwide have admitted to following and emulating. Falls Cable Access is most celebrated for its sports coverage with a particular emphasis on basketball, but it also airs a vast array of other programs, from movie review shows to local news programs. Oftentimes serving as the unofficial third in command and regularly manning all the cameras and the floor solely by myself, I preferred contributing to the in-studio programs, largely because sporting events are really loud and tend to have a lot of yelling and deafening buzzers that gave me a headache. In addition to camera-work, I also frequently managed the on-air graphics during live programs and worked alongside the guests who needed direction or who needed to be told how to put their microphones on their lapels.
* Milwaukee AV Club, Milwaukee, Wisconsin
November 2012 – Its closure
After many years of considering The Onion the highest standard in comedy, I was put in the direction of Milwaukee’s local chapter of The Onion owned AV Club by Onion corporate. Serving as calendar editor of the Milwaukee-run affiliate in The Onion’s hometown of Madison, I also wrote several articles ranging from subjects like Bon Iver, Milwaukee’s Best Beer, The Koch Brothers’ affiliation with the political machine of Wisconsin Governor Scott Walker, and a festival dedicated entirely to garlic. While the writing was on the wall the entire time, I was let go after the decision was handed down from Chicago to close all but the national wing of The AV Club and make The Onion completely digital, effectively making all members aboard the Milwaukee AV Club ship unemployed. Still, as mentioned, I had the distinct honor of being thanked by name in the very last publication of the much Milwaukee-loved Onion print edition ever.
* Game Rant, online
August 2013 – January 2014
While it was short-lived, I wrote for a time from the ever-growing video game news website of Game Rant. With a fondness for Rockstar Games, I wrote a heavy amount of the articles about the then still forthcoming Grand Theft Auto 5, including first peeks and the first impressions piece after its release.
* Rob Zerban Congressional Campaign, 2014, Kenosha, Wisconsin
January 2014 – August 2014
I was hired to conceive, write, cast, direct, film, produce, and edit all of the ads to be put out on television and internet for the Congressional Campaign of Rob Zerban, who was running against Paul Ryan for congress in Wisconsin’s 1st district. I served also as the Social Media Director and official photographer.
* Lowell Kellogg School Board Campaign, Menomonee Falls, Wisconsin
February 2014 – April 2014
I served as the campaign manager on Lowell Kellogg’s ill-fated run for Menomonee Falls School Board. Running the one blue candidate in a blood red district, I provided the ads, literature and direction of the uphill three-way campaign.
* Campaign Director” and “Chief Strategist” in Kurt Heins’ satirical run for Waukesha County Clerk, (Kurt 4 Klerk, 2011) –
In retribution to Waukesha County’s then County Clerk Kathy Nicholous for her blatantly illegal attempts to use her position to dispose of thousands of ballots that were for the candidate she didn’t favor, I decided to run a classmate of mine for her office
Consequently, stories citing the “genius form of media manipulation” and drawing comparisons to such comedians as Stephen Colbert and Andy Kaufman were featured in the Huffington Post, Mediaite, several Milwaukee-area morning talk shows, statewide partners of the Milwaukee Journal Sentinel, the Waukesha Freeman and as a top story on ABC affiliate WISN. Popular morning commentator for WTMJ, Charlie Sykes, suggested similarities on-air between myself and Sacha Baron Cohen and lauded me for successfully duping the media and embarrassing not only Kathy Nicholous as originally planned, but the entirety of the media in general, including himself.
* Menomonee Falls High School, Menomonee Falls, Wisconsin (2008 – 2012)
* University of Wisconsin-Milwaukee, Film (2012 –2013)
* Little Face Mitt –
August 2012 – November 2012
Shortly after Mitt Romney won the Republican Presidential Nomination, I created and curated the popular and massively viral internet meme and “internet phenomenon” known as Little Face Mitt, which specified in shrinking the face on pictures of Mitt Romney to give him a photo-realistic and grotesquely little face for a consistent three months during the 2012 Presidential Election.
I singlehandedly edited (using GIMP) over 250 or more manipulated images. Before its retirement on November 6, Little Face Mitt had gone, in a span of three months, from absolute obscurity to a subscription base of over 25,000 and an audience and fan base of millions.
Within its first four days it had garnered the attention of Gawker, UPROXX, CollegeHumor, Buzzfeed, PostSecret, Mother Jones, Funny or Die and MSNBC’s Alex Wagner. Images I created quickly grew so popular that they began being used as desktop backgrounds on computers in Barack Obama’s 2012 reelection headquarters in Chicago.
At the end of its four month tenure, Little Face Mitt had also been covered in The Huffington Post, Complex Magazine, BoingBoing, NBC, and many local print publications and online news websites. I had also been interviewed by The Washington Examiner, The New York Times, DailyDot, The Young Turks and was quoted in newspapers as far as in France and even Germany for some reason. The International Business Times credited Little Face Mitt and its images as being one of the best political memes ever and described its notoriety as a “foray into the internet’s lexicon” for Little Face Mitt Romney, and as “immortality.”
A great number of shirts and merchandise using my images of Little Face Mitt were also sold and inexplicably still continue to sell.
* Friday Night Weekly, Menomonee Falls and Milwaukee, Wisconsin
August 2013 – Present
Friday Night Weekly is a heavily satirical news show that lampoons basically all aspects of both broadcast television and web series, including the nature of news programs and even the actual real-life foibles of the anchors and contributors. The fictional version of myself on there is pretty much a reprehensible ego-maniac who thinks he is a stellar special reporter who is a billion times better than he really is. Despite its unfortunate inability to foster an audience or build a considerable online presence regardless of best efforts, Friday Night Weekly continued to do things nobody else had ever done each week for 3 seasons.
* Author, A Ride Of A Lifetime and A Chris Christmas Carol –
Written at the ripe old age of 14, A Ride Of a Lifetime was a novel I wrote in 8th grade that was meant to mirror young-adult books about plucky children, like “The Boxcar Children” or “The Babysitters Club,” in a way that was disarmingly vulgar and outrageous to the most extreme degree.
Written years later, A Chris Christmas Carol was written using the same technique as “Pride and Prejudice and Zombies” to place New Jersey Governor Chris Christie in the shoes of Ebenezer Scrooge to offer a contemporary take on the state of politics in the nation and their parallels to the world experienced by Charles Dickens when he wrote A Christmas Carol.
Freelance Video Production –
* Youtube – as Reubnick (2006-2011)
As his first foray into film and humor, I cut my  teeth for five years making weekly videos on my youtube channel of “Reubnick.” Garnering hundreds of thousands of views, with certain videos being used in gubernatorial campaigns and a Los Angeles film festival amongst other things, I gave it up in 2011 to pursue other endeavors.
* Film, “The Nature of Hatman,” 2011
The Nature of Hatman was my first feature length film. While it clocked in at a meager 60 minutes, it chronicled the fictional search for the origins of a completely unknown and inconsequential programming Easter Egg from a long forgotten computer game of the 90s. Contacting the original programmers who had gone on to become great successes in the field since their work on this game, I managed to blend the mockumentary format with actual gathered research and facts that culminated in a hilarious look at the human obsession with creating intrigue out of the useless in addition to a sense of nostalgia shared by the programmers. The Nature of Hatman opened to a sold out crowd and currently airs on local Wisconsin television late at night.