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Whether it’s a family-owned maritime business in Bonney Lake or a recently transplanted tech startup in Olympia, every company’s success begins with effective marketing. Businesses in South King, Pierce & Thurston counties need a full-service marketing agency that provides solutions for every facet of their advertising needs – digital marketing and direct mail. Valpak of Western Washington is that agency. Valpak ensures businesses of all industries and sizes reach their ROI objectives and sustain success.
Small Business Marketing in Western Washington
South King, Pierce & Thurston counties are home to a myriad of business opportunities. Entrepreneurs choose the area for its prime location, startup-friendly incentives and its thriving intellectual workforce. Whether you own a pest control company in Auburn, a quick-service restaurant in Renton or an auto repair shop in Kent, Valpak of Western Washington delivers results with marketing campaigns that fit each unique business.
Small to midsize business owners and decision-makers have a lot on their plates and while searching online may seem like the quickest and simplest way to find a full-service ad agency, these search results aren’t always straightforward. The “top x advertising agencies in Tacoma” aren’t all proficient in digital and print marketing, despite claiming to offer a full range of services. Furthermore, some of the websites that appear on search engine result pages (SERPs) are paid directories and lists, which don’t always tell an agency’s full story.
Many advertising firms specialize in certain areas like media planning, branding, billboards, graphic design and PR, but few are actually considered “full service” like Valpak.
Digital Marketing in Western Washington
Web design – Optimize your website with responsive design so visitors can navigate it easily.
Social media advertising – With online banners and digital billboards placed on popular websites and apps, you can hyper-target your best audience.
Search engine marketing (SEM) – With competitive keyword bidding and ongoing management, your paid ads will attract consumers to your website.
Display advertising – An easy and affordable way to establish brand awareness and loyalty online with targeted ads.
Direct Mail Advertising in South King, Pierce & Thurston Counties
For more than 50 years, Valpak has used extensive research and data analysis to become the national leader in direct mail marketing with nearly 140 office locations. Valpak prides itself on its precise targeting capabilities, ensuring consumers who receive The Blue Envelope® spend money with the types of businesses featured inside. U.S. households that receive Valpak have 33% higher income and 27% higher purchasing power.
From fitness centers to health care providers, Valpak has direct mail marketing solutions for every business in western Washington:
Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.
Small Businesses in Western Washington That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Western Washington Check out our local coupons page to see the Tacoma businesses that advertise with us.
Valpak of Western Washington’s marketing consultants have the knowledge and experience to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
“The ease of use with Valpak is that I can just say, ‘I’m thinking of this sort of ad,’ and within a couple of days I’ve got a ready, proofed ad…” – Michael Fritsch, Owner, Eastside Big Tom Drive Inn
“The coupon we ran in Valpak was the second to highest performer for our Home Show. It was second to the coupons printed from our website.” – Angela White, Olympia Master Builders Home Show
Blending Digital and Print Advertisements
Consumers are exposed to 4,000-10,000 online ads and 121 emails every day – leading to digital fatigue. But targeted direct mail is the advertising that continues to perform for local businesses. Don’t abandon your digital marketing campaign. Instead, combine it with print marketing for a 1-2 punch that’s no match for the competition. 34% of consumers made an online purchase in the past 6 months in response to a direct mail ad and 25% more when companies blend email and direct mail marketing.
Source: Claritas data with current year projections (compared to the average U.S. consumer).
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“The ease of use with Valpak is that I can just say, ‘I’m thinking of this sort of ad,’ and within a couple of days I’ve got a ready, proofed ad…”
Michael Fritsch, Owner, Eastside Big Tom Drive Inn
Contact your Valpak of Western Washington advertising agency today for a free marketing consultation. We’ll walk you through how you can reach hundreds of thousands of qualified households in South King, Pierce & Thurston counties and surrounding communities for as little as pennies per household.
Choose Valpak for Successful Advertising in Western Washington
Hardware Sales has advertised with Valpak since 1992. Owner Ty McClellan says he was looking for advertising that was more attention-grabbing than the traditional mediums. “Valpak seemed like a good fit for us.” He notes that while Valpak is “very affordable,” he still gets top-notch service from his marketing rep. Ty claims his rep comes up with “the best ideas for us and really help us grow and they care.” Valpak helped Ty grow Hardware Sales by increasing sales and bringing in new customers through The Blue Envelope and digital marketing. Ty “certainly would recommend Valpak to another business. Their technology, being able to track the success, is worth its weight in gold.” Your business can see similar results - call Valpak of Virginia to find out how!
Valpak in Tacoma FAQ
How Much Does It Cost to Advertise with Valpak in Tacoma?
The cost to advertise with Valpak in Tacoma starts at 2 to 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Tacoma area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in Tacoma and How Often?
Hundreds of thousands of top households in Renton, Maple Valley, Bonney Lake, Puyallup, Tacoma, Gig Harbor, Olympia and surrounding communities across South King, Pierce and Thurston counties receive Valpak each month (millions of households statewide, including the Bellingham, Bremerton and Seattle areas). View the map and schedule for the area.
What Are Some of the Best Advertising Options Available in Tacoma?
If you’re looking to advertise your business in Tacoma on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Tacoma, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Who Uses Valpak Direct Mail in Tacoma?
9 out of 10 of households that receive it! Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers in Tacoma with higher incomes and home values. To explore additional targeting options and direct mail formats for Tacoma area businesses, visit our postcards page.
Does Valpak in Tacoma Work?
Yes! Tacoma businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.