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by Julia | Feb 17, 2021 | Business communications, business content writer, marketing professionals, professional bio | 0 comments
Does your professional web bio and profile read like something out of Who’s Who? You might just hate my word “unstuff”! (My bad. Sometimes I have fun inventing new words.)
Yes, I agree. Your About Me page is an all-important tool for professional service providers — and just about every other business on the internet.
But please answer this question, okay? Is your long list of awards and accolades the FIRST thing your potential client sees?
This might be why your target market clicks right past your #LinkedIn profile or About Me page. Hmmm? Stuffy, are we?
Someone snarky would say, “Get over yo’self!”
Well, that has a bit of truth to it. Not so fast, though, to judge yourself too harshly.
Truth has many layers to uncover. #marketingyourself101
Genuinely excellent professionals walk a delicate high-wire act. You need to showcase your legitimate expertise.
However, you don’t want to ignore the proverbial “pride goes before a fall” truth factor, either. Celebrity headlines prove this every single day.
Maybe your life story IS one of high-profile, rockin’ success. You’ve got a wall full of certificates and awards.
Perhaps you’ve worked yourself up the proverbial food chain — and you have all the scars to show for the journey. You’ve learned from your training and your mistakes!
How do you showcase your #growthmindset, yet not intimidate or bore potential new clients?
Fortunately there’s a few relatively simple fixes you can make to your online presence — especially your professional bio.
You can reach out with an authentic human touch, and still show that you are quite possibly the BEST person for the job.
Here’s a simple checklist for you to follow:
Start with your potential client’s why. Why would they be in need of your product or services? Then say, “I help you achieve _________________” — or something similar.
Use a humble approach. Maybe you did invent the wheel or, more likely, an amazing app that tracks everything important to your health, finances, or latest space mission. However, frame your invention or expertise in a humble way. Instead of “you can”, “ you should”, “you must”,  re-frame these statements with:
“You may find this useful.”
“Many find this method to be successful”.
“We’d love for you to try this approach which has helped many others.”
Here’s a few more POPS of flavor and excitement you can add to your professional bio.
Demonstrate your expertise with client success stories. Let your happy clients sing your praises for you. Your potential clients will more easily see the benefits when your happy actual client describes the problems you solved for them.
Showcase your accolades and achievements last. If you’re a dedicated, award-winning professional service provider with awards or a long string of degrees, your clients will nod in appreciation. After you’ve proved you can help them, that is. Data-driven success awards are impressive in certain fields of science and medicine. In this case, go ahead and share your list. Advertise your success.
Add a human interest touch by sharing what you enjoy in life. I recently had a fun conversation with OnFire Ignites podcast host Bob Clark who shared his current favorite {daytime}beverage with me. Since the brand and flavor were new to me, I had fun finding it in the store. #coffeeandcherries
Bob’s humanly, humorous touch put me at ease and left a friendly, flavorful impression. I like both coffee and cherries. I’ve just never combined those particular flavors in a beverage.
Am I likely to recommend Bob’s services as a podcast host or marketing person? Well, yes! See what I just did there?
What does your bio taste, um, sound like? Are you human, professional, and inviting?
Sometimes you just need to add a warm cup of “tea and a bit of honey” to sweeten the brew. How well are your doing inviting new clients into your life?