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Columbus, Ohio is one of the fastest growing cities in America. As the 14th largest city in the country, Columbus has seen an explosion of growth over the last decade, becoming the only large northern city in the U.S. to grow more than 10% from 2010 to 2017.
To the outsider, this may be surprising, but as a business owner in the Buckeye City, you have experienced firsthand the energy that radiates from Columbus, Ohio. From the eccentric Short North Arts District to the historic German Village, there is always somewhere new to explore in this booming Midwest city. Residents and visitors alike flock to local attractions, such as the world-class Columbus Zoo and Aquarium and Franklin Park Conservatory and Botanical Gardens. You’ll also find no shortage of local sports fans cheering on The Ohio State Buckeyes or Columbus Bluejackets on any given week.
With a total population of more than 895,000, Columbus is a melting pot of cultural diversity. Take a look at these key Columbus advertising demographics:
Percentage of home ownership: 45.1%
Number of cars per household: 2
With numbers like this, it’s important to take a targeted approach to your Columbus, Ohio advertising strategy. So where do you begin?
Small Business Marketing in Columbus
You’re passionate about all the great things Columbus has to offer. That’s why, when it comes to advertising for your business, you want to work with a local advertising agency that understands the ins and outs of the city like you do. Whether you own a beauty salon in Hilliard, an auto repair shop in Gahanna or an HVAC repair business in Westerville, there is one full-service advertising agency in Columbus that reaches an audience looking to do business with your company.
Valpak of Central Ohio is the top choice for small and midsize businesses in Greater Columbus. Each month, our famous Blue Envelope reaches 520,000 high-income households in Columbus, Dublin, Powell, Marysville, Grove City, New Albany, Worthington, Arlington, Reynoldsburg, Canal Winchester, Grandview, Bexley, Blacklick, Delaware and Lewis Center. Our affluent audience makes 21% more in income than the local average and has 16% higher purchasing power.1 Across the state, we mail to 2.45 million homes including in cities like Cincinnati, Dayton, Cleveland, Toledo and Troy.
No matter what your business or budget, Valpak of Central Ohio has the advertising solutions to help you reach your goals. Businesses in Columbus, Ohio choose Valpak to help them:
Get their name out in the community
Target homes that will deliver the best results
Get new customers through their doors
Keep loyal customers coming back
Achieve the best return on their marketing investment
Direct Mail Advertising in Central Ohio
For more than 50 years, Valpak has been the leading expert in print advertising. As consumers and technology have changed, we’ve continued to change with them. Today, Valpak of Central Ohio is the one-stop shop for all your marketing needs. We start by identifying your goals and needs to build the best marketing strategy for your business. Our team of experts will work with you to target households in Columbus, Ohio that are a good fit for your business based on income and purchasing behavior. With industry-leading advertising design principles, we’ll create a strategic marketing campaign that captures your unique brand identity and drives consumers to act.
We offer a full suite of print advertising solutions:
Coupons delivered monthly in our famous Blue Envelope
Circulars for more ad real estate to promote products and sales
Specialty formats to reward customer loyalty and drive repeat visits
Valpak Neighborhood-Targeted Postcards creates a mailbox moment, where your ad takes center stage at an affordable cost.
Customizable postcards to promote special events and timely sales
1. Compared to the average Central Ohio consumer. Claritas data with current year projections, May 2020.
Reach Beyond Central Ohio with Digital Marketing
Valpak of Central Ohio has the solutions you need to grow your brand power and customer base and to reach the right customers in the places they search and shop. Our team of advertising experts will help you control your online presence with digital solutions that include digital search advertising and social media management. When you trust Valpak with your marketing, you trust dedicated, on-trend experts who know how to create and manage the solutions for your unique preferences.
For the most effective Columbus, Ohio advertising campaign, we recommend combining our traditional print products with our cutting-edge digital solutions to increase your exposure and maximize your ROI. Choose from our full line of digital marketing solutions:
Business listings to extend the reach of your offer
Web design to connect with consumers online
Search engine marketing to drive traffic to your website
Display advertising to target mobile devices based on location, interest and intent
Social media advertising to build your brand awareness with two different ad programs
Small Businesses in Columbus That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Central Ohio. Check out our local coupons page to see the Columbus businesses that advertise with us.
Our team of advertising experts live and work in Columbus, giving them unmatched experience and expertise into which advertising solutions work best for local businesses. You can trust them to recommend the most effective offers, frequency and mailing areas and provide accurate performance feedback. Follow us on Facebook and Twitter today and see for yourself why business owners in Columbus trust Valpak with their advertising needs.
“With Valpak’s tracking and reporting systems, we are able to track all the coupons, and Valpak does great! We would recommend Valpak to other businesses. We only use Valpak because it works best!” – Ivy Weng, Owner, Zen Cha Café & Tea
“We’ve been able to rifle shot in on key segments that we want to attract and actually have had very good ROI with that. We are seeing incremental students coming to us. We’re seeing more inquiries and we can tell when the Valpak has dropped because contact center calls increase.” – Kerry Hurff, Vice President of Marketing, Hondros College of Business
Your marketing campaign doesn’t stop when your ad hits homes. Valpak of Central Ohio offers performance tracking and analytics for insight into how consumers are responding to your marketing efforts. Track calls, website traffic, clicks, prints and more in one easy-to-read dashboard. With your marketing dashboard, you see what we see: the successes and the opportunities. There are no secrets or mysteries when it comes to your Valpak campaign because we want your marketing to work as much as you do. We’ll provide and interpret your results and adopt strategies to optimize your campaign for success.
Contact your local Columbus, Ohio advertising consultant to get started on your Columbus marketing campaign today.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“One of the things that I was particularly interested in was the analytics that Valpak brings. I’m a big prism fan, a big fan of segmenting the market. We’ve been able to rifle shot in on key segments that we want to attract and actually have had very good ROI with that. We are seeing incremental students coming to us. We’re seeing more inquiries and we can tell when the Valpak has dropped because contact center calls increase.”
KERRY HURFF, VICE PRESIDENT OF MARKETING, HONDROS COLLEGE OF BUSINESS
Contact your Valpak of Central Ohio advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 520,000 qualified households in Columbus and surrounding communities for as little as pennies per household.
Valpak of Central Ohio is an independently owned Valpak franchise.
Advertising Testimonial: Budget Blinds of Columbus
Budget Blinds of Worthington and Upper Arlington has been advertising with Valpak of Central Ohio since 2011. Owner Krista Guagenti decided to advertise with Valpak after other local franchises recommended Valpak to her as a top Columbus ad agency. Krista's business grew over 350% from 2011 to 2015, which she attributes to Valpak and the number of leads brought in through her marketing campaign. Krista would recommend Valpak for any Columbus advertising needs.
Valpak in Columbus FAQ
How Much Does It Cost to Advertise with Valpak in Columbus?
Valpak typically costs 2-3.5 cents per household in Columbus. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Columbus area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Where Does Valpak Mail in Columbus and How Often?
Valpak mails to 520,000 top households in Columbus, Dublin, Powell, Marysville, Grove City, New Albany, Hilliard, Gahanna, Westerville, Worthington, Arlington, Reynoldsburg, Canal Winchester, Grandview, Bexley, Blacklick, Delaware and Lewis Center every month. View the Columbus area map and schedule.
What Are Some of the Best Advertising Options Available in Columbus?
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Columbus. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Columbus area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Why is Valpak the Best Way to Advertise with Direct Mail in Columbus?
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Columbus with 21% more income than the average local consumer. For even more targeting capabilities and format options for businesses in the Columbus area, check out our customizable postcards.
Does Valpak Work in Columbus?
You bet it does! Your Valpak rep in Columbus will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.