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From North Shore to South Fork and Suffolk County to Fire Island, Long Island spans a whopping 118 miles and is home to over 2.8 million people, making it one of the most densely populated regions in the country. As a business owner, how are you making sure the right people know about your business? Many business owners use Long Island marketing companies to help them reach their target audience.
There’s no shortage of advertising firms on Long Island, so how do you pick the one that’s right for you? Many Long Island media agencies cater to big-name clients with big-time budgets. Where does that leave the mom and pop diner, neighborhood market or family-owned auto repair shop?
Enter Valpak of Long Island – the smart choice for your advertising needs. Valpak is a full-service Long Island marketing agency that provides personalized and cost-effective marketing strategies. With the cornerstone of the Valpak brand, our signature Blue Envelope, your business can reach up to 760,000 Long Island households for less with the cost savings of shared direct mail. Statewide, we mail to millions of consumers in cities like Buffalo, Brooklyn, Hudson Valley, Rochester, Rockland County, Staten Island and Yonkers.
Entrust your Long Island advertising to Valpak and you’ll reach an upscale, educated audience with more household income and purchasing power than the local average.
Direct Mail Advertising on Long Island
Valpak has been helping local businesses succeed with direct mail marketing for more than 50 years. With nearly 140 office locations in the U.S., we help thousands of businesses reach their best customers.
No other advertising agency on Long Island provides the quality or quantity of direct mail advertising solutions that Valpak delivers. Each month, thousands of households on Long Island look forward to receiving their envelope of savings from local advertisers. Our monthly $100 Instant Win promotion and partnerships with national nonprofits only serve to increase our open rate, an already impressive 9 out of 10. Contact us today for a free marketing consultation to determine which of our powerful, targeted direct mail products will benefit your business the most:
Coupons drive brand awareness and increase new customers for the most cost-effective rate.
Flyers & circulars showcase products, menus, services or locations.
Valpak neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
1-to-1 custom postcards reach new territories and promotes time-sensitive events.
Digital Marketing for Long Island
There’s a long-standing perception that direct mail and digital exist at opposite ends of the marketing spectrum. At Valpak, we believe that the most effective Long Island advertising campaigns combine the power of print with the reach of digital. Brands like Petflow are seeing huge results when they use direct mail to drive consumers to their e-commerce sites. Results like:
13% increase in items ordered
Today’s consumer experience starts before stepping foot inside a store. Your customers are well-informed and they spend more time than ever researching products and services online.  Reach more consumers online and drive more awareness for your business with:
Mobile-responsive web design to connect with consumers on the go.
Social media advertising to build brand awareness and keep conversations flowing with targeted ads.
Search engine marketing to drive search engine traffic to your website.
Mobile display advertising to acquire and retarget customers with display ad formats.
Business listing to get in front of more consumers with an online profile on valpak.com.
Valpak has the unique distinction of being recognized as a Google Premier Partner and your Valpak of Long Island advertising team can help you improve your campaign, delivering solid revenue and client growth.
Businesses on Long Island That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Nassau and west Suffolk counties. Check out our local coupons page to see the Hempstead businesses that advertise with us.
Get the Most Out of Your Advertising
Even on Long Island, the glow of some of New York City’s largest and most lucrative businesses can make it hard for small and midsize businesses to shine. But Valpak, a full-service marketing agency, can amplify your brand’s message to increase sales and raise awareness beyond your neighborhood – even when your storefront is closed for the day. You’ll constantly stay in the know when it comes to your ROI by utilizing our performance tracking tools.
Ready to climb to new heights? Talk to Valpak of Long Island today to learn just how cost-effective our print and digital solutions can be for advertising and start driving new sales for your business today!
Sources: Claritas data with current year projections, February 2021 (compared to the average Long Island household). Valpak® Readership Study, April 2021.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“I see my dollars being spent at the end of the month when I pay for Valpak, but it comes back to me. I see the people coming in and using them, and I start seeing a regular clientele base using them on a regular basis. I’ll continue to use Valpak because I get results from it, and that’s the biggest thing for me: to make sure I get results.”
JARED CLARKE, EXECUTIVE CHEF/OWNER, RAILCAR MODERN AMERICAN KITCHEN
Reach 760,000 targeted households monthly in Flushing, Jamaica, Astoria, Ridgewood, Forest Hills, Woodside and Elmhurst with Valpak of Long Island. Shaded areas on the map below denote a Valpak mailing area of 10,000 homes. Recommended minimum buy of 3 mailing zones for best results. Contact our team of Long Island advertising experts to learn more.
Video Testimonial: Ocean County Memorial Park
[10:34 AM] Fahrudin Spiodic
For over 11 years, Jeff O’Neill, director of marketing and sales for Ocean County Memorial Park, has trusted Valpak with the company’s advertising. The success rate that he has seen with Valpak has been substantial. By utilizing zones, Ocean County Memorial Park was able to target the exact demographic they wanted. His rep has always made him feel very comfortable doing business with Valpak. Her knowledge and consistency have made advertising with Valpak easy. Jeff has recommended Valpak to many other businesses.
“I see my dollars being spent at the end of the month when I pay for Valpak, but it comes back to me. I see the people coming in and using them, and I start seeing a regular clientele base using them on a regular basis. I’ll continue to use Valpak because I get results from it, and that’s the biggest thing for me: to make sure I get results.” - Jared Clarke, Executive Chef/Owner, Railcar Modern American Kitchen
Valpak on Long Island FAQ
How Much Does It Cost to Advertise with Valpak on Long Island?
The cost to advertise with Valpak on Long Island starts as low as 3 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant on Long Island will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail on Long Island and How Often?
Up to 760,000 top households on Long Island receive Valpak each month. Statewide, we mail to millions of consumers in cities like Buffalo, Brooklyn, Hudson Valley, Rochester, Rockland County, Staten Island and Yonkers. View the map and schedule for Long Island.
What Are Some of the Best Advertising Options Available on Long Island?
If you’re looking to advertise your business on Long Island on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency on Long Island, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail on Long Island?
Because 9 out of 10 households that receive Valpak open it. Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers on Long Island with 25% more income than the local average. To explore additional targeting options and direct mail formats for Long Island businesses, visit our 1-to-1 custom postcards page.
Does Valpak in Long Island Work?
Yes! Long Island businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.