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At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
NASCAR seeks a talented professional to join in the position of Manager, Brand Marketing based in our Charlotte, North Carolina office.
The Manager, Brand Marketing is responsible for day-to-day oversight of the company’s Brand Marketing campaigns, including seamless integration with tracks and other key internal partners and external stakeholders, and ensuring marketing plans support business priorities.
Duties include but are not limited to:
Manage all aspects of Brand Marketing initiatives, including campaign and creative development for both Brand and Admissions work
Act as project management lead, overseeing all aspects of assigned projects from development of initial concept to execution
Work directly with agency partners to manage projects, feedback, and resources
Manage Brand Marketing initiatives including campaign and creative development for league-focused initiatives and NASCAR-owned track admissions campaigns
Partner with Marketing colleagues and internal departments to support industry marketing calendar and select industry initiatives
Act as a leader in developing strong relationship with NASCAR Creative Services team and assist NASCAR tracks in interpreting and communicating Brand direction
Supervise the delivery of paid media assets to Social, Digital, Media, and Communications teams
Manage collaboration with internal teams on creation and delivery of holistic, consistent consumer messaging and content plans
Assist with the management of promotional email creative and strategy for league and NASCAR-owned track initiatives
Oversee creation of internal and agency status reports, including meetings with colleagues and management
Partner with Media team and agency to manage the trafficking of league and track advertising creative
Manage production processes in collaboration with Driver and Team Marketing Services
Required skills / experience:
Bachelor’s degree and 5 years of marketing or marketing agency experience; or equivalent combination of education and experience
Project management experience in sports and/or consumer brand industry preferred.
Strong understanding of marketing principles
Exceptional team and interpersonal skills
Superior follow-through with a high-level of accountability for assigned tasks
Attention to detail and excellent organizational and time management skills
Self-motivated, positive attitude and passion for marketing
Desire and ability to create and champion a vision
Advanced Excel, Word and PowerPoint skills.
Ability to travel up to 15%, including some weekends.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
Senior (5+ years exp)
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