en en en en en en en en en en en en en en en en en en it en es en en en en en it en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fa en en en en en en en en en en en en en en en en en en en en en en en en
Nervous about how to get the deal done at your company?  Read on: we’re about to help you level-up your game.
Getting Buy-In For Your Web Personalization Strategy
Every organization has a different set of priorities that they’re working on at any given time, but the universal constant has got to be revenue targeting and generation.  Even not-for-profit organizations need cash flow to stay healthy and deliver value to whomever it is the organization serves.  Website personalization is, by any measure, the fastest way to drive an immediate and sustained spike in revenue – we’ll go a bit deeper on that in a second, but let’s start with how to sell change.
When you’re trying to sell change, especially any shift in strategy, the critical thing to remember is that collectively everyone at the company is responsible in some capacity for helping the organization achieve its goals.  Your leadership team are the main ones who are held accountable, and they are going to want to know two very crucial things before they’re likely to consider a change:
What’s the return on our investment?
Will this increase our profit margin?
Fortunately, website personalization is a provably solid investment.  Here are a few stats published by Forbes alongside some of Automat’s own aggregated client data that you can cite in building your case:
Companies using advanced personalization report a $20 return for every $1 spent. – Clickz
95% of companies that saw 3x ROI from their personalization efforts increased profitability in the year after their personalization efforts. – Monetate
88% of U.S. marketers have seen measurable improvements due to personalization, with more than half reporting a lift greater than 10%. – Instapage
Companies that exceed their revenue goals have a dedicated budget for personalization. 83% of the time. – Monetate
Return on personalization spend exceeds 4 x return on ad spend – aggregate Automat client data
Anecdotally, our team just completed a quarterly business review with a new client who enjoyed an 1138% ROI in the first 90 days following their implementation.  (We hope to publish a case study once the customer has been with us for a year or so.)
As for an increase to profit margin, that’s a slam dunk.  Below, we’ve listed some stats that demonstrate some of significant ways that website personalization reduces your cost of sales, contributing directly to your organization’s bottom line.  For example, converting a customer on their first visit means you will spend no further money on tactics like retargeting in order to acquire that visitor as a customer.
Anyway, here’s the list:
Personalization can reduce customer acquisition costs by up to 50%. – Adweek
Personalization can increase marketing spend efficiency by up to 30%. – Adweek
Personalization drives 3x conversion on the first visit – aggregate Automat client data
Personalization drives 2.5x conversion to sale of all traffic – aggregate Automat client data
Your mileage will vary based on the importance of each of the above to how your brand currently does business, but these stats will give you some direction from which you can derive your own projections.
A quick note on how all this personalization stuff works:  Broadly speaking, the main success driver here is that you are reducing friction at every stage of the customer’s journey from the moment they land on your website by tailoring the visit to them.  You are serving a buying experience that the visitor co-creates with the brand, which gives them confidence that they are being offered the solutions that are best suited to their needs.  Website personalization, when implemented correctly, helps your customers to make decisions with certainty.
Read the eBook – Your ultimate guide to website personalization
Is your company leveraging the most provably solid investment in the eCommerce space? Click here to get your copy.
Still have questions?  We’re fired up to help as many brands as possible to raise the bar of user and customer experience in eCommerce.  If you need help implementing website engagement tools for your brand or want to talk further about any of the tactics in this article, we should talk ASAP!
Best Website Personalization Tools – Pros, Cons, & Truth Revealed
At the time of this writing, website personalization is irrefutably the number one way an eCommerce marketer can drive faster time to the first sale, higher average cart value and increase customer lifetime value.  The trouble is that many organizations are thinking about personalization all wrong…
Revenue + Relationships: 7 Tactics for eCommerce Website Engagement
Engagement as a success metric has grown up and is finally ready to make its way in the business world. For eCommerce marketers, the soft and fluffy “likes” and “shares” of days gone by have been replaced by eCommerce website engagement metrics that are ready and able to demonstrate some breadwinning power.
Web Personalization: The Cool vs. The Creepy
Simply put, zero-party data enables natural web personalization. As natural personalization goes up, creepiness goes down; ideally, creepiness is wholly removed from the interaction.
© Copyright 2021 Automat Technologies, Inc. All Rights Reserved.
Terms of Service Privacy Policy Accessibility Licenses
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.