en en en en en en en en en en en en en en en en en en en en en en it en fr en da en en en en en en en en en en en en en en en en en en en en en en en en en en en it en fr en da en en en en en en en es la en en en en en en en en en en en en en en en en en en en en en en en en en en en en en es id en en en en en en en
Not only did Harvard Business School write a case about the business of being Beyonce, she’s now launching a never before seen partnership with Topshop.
While most celebrities enter licensing agreements with major brands when launching a line of clothing, or even launch their own small independent labels (you know, for more creative control) Beyonce has found a way to top it all. She’s entered into a 50-50 partnership for a line of athleisure clothing.
Not quite sure what all that means and why everyone is in awe? Well, Topshop’s owner Sir Philip Green explains, “This not a collaboration. This is about building a brand and building a business—a separate, proper business, with separate overhead and a separate office.”
The venture is formed officially under the name of Parkwood Topshop Athletic Ltd (however, the official name of the brand has yet to be revealed). This type of deal will be more lucrative than typical celebrity lines because of the partnership, with less overhead and headaches for the boss, aka Beyonce.
“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.
RELATED: 6 Career Lessons We Learned From Watching The Beyonce Doc
Right now, Beyonce and Topshop are on the hunt for employees for the brand (including designers). What an exciting opportunity for a budding designer out there! The line is expected to hit stores in fall of 2015.
Article continues below advertisement
Rhonesha Byng is the founder and CEO of Her Agenda— a digital media platform bridging the gap between ambition and achievement for millennial women. The site provides access to content and community that gives millennial women access to information and inspiration to help them get started or to move to the next level of their career. Rhonesha is an Emmy award-winning journalist and entrepreneur whose philosophy in life is established by her acronym of N.E.S.H.A. No one Ever Slows Her Agenda. This motto served as the inspiration for Her Agenda. Rhonesha was named to the 2017 Forbes 30 Under 30 list and ESSENCE magazine named her among 50 Founders To Watch. Rhonesha is also the co-founder of the newly formed nonprofit org The Black Owned Media Equity and Sustainability Institute (BOMESI).
How To Advocate For Hispanic Women In Business This Month
5 Meal Planning Apps That Will Make Lunch (And Your Life) So Much Easier
Remembering Queen Elizabeth II: 4 Fun Facts About The Monarch As A Young Adult
Black Girl Joy Is Abundant In Response To 'The Little Mermaid' Teaser Despite Backlash
Latest Beyoncé News and Updates
Contact us by Email
Subscribe to our newsletter
© 2022 Her Agenda. All rights reserved. Use of this site constitutes acceptance of our  Terms of Use and Privacy Policy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with prior written permission of Her Agenda.