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Bing Ads had invited all advertisers to pilot Expanded Text Ads back in August. Based on the feedback and interest from advertisers, Bing Ads rolled out expanded text ads to all markets on Tuesday (25th October, 2016). According to Bing, “Starting today, all advertisers worldwide will be able to begin creating more compelling ads using this ad new… Continue reading →
Multi-Channel Marketing Guide – What, Why, and How?
What is Multi-channel marketing? Multi-channel marketing is simply marketing across different channels. These different channels can be different platforms in general (TV, Radio, Internet, etc.) or for a digital marketer it can be different digital channels and devices with internet access. Multi-channel marketing is not just about marketing across different channels, but also integrating all… Continue reading →
Buying Email Lists? Do’s & Don’ts and Mistakes to Avoid
In this overcrowded marketplace, reaching your targeted prospects is more harder than ever. Data is the most crucial aspect of any marketing campaign these days. Your first-party data is the most valuable marketing asset. I always recommend the first-party data for marketing campaigns because all your contacts already know about you and your business. Yes, BUT…… Continue reading →
Now You Can Install Android Apps Directly From Google Search
Some Android users are reporting that they can install Android apps directly from Google’s search results from their mobile devices. Artem Russakovskii from Android Police shared a screen shot showing the install progress from within the mobile search results interface: A Google spokesperson told Fortune, “Google always experimenting with ways to provide the best search results… Continue reading →
Google Rolling Out Dynamic Callout Extensions In AdWords
Google rolling out a new dynamic callout extension for AdWords.  Dynamic callout extensions will automatically highlight useful information about the business and products from your website into search text ads. Dynamic callouts may not show for all advertisers and currently only available in English, recommends adding and optimizing callouts in your accounts. Dynamic callouts can appear for… Continue reading →