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What Happened to Smilelove? (2022 Update)
Last updated on September 1, 2022 7 Comments
The first six months of 2020 was a turbulent time for Smilelove and their customers. After briefly halting operations, the company reopened promising a new business model and fulfilled orders. However, Smilelove’s customer reviews reveal a disturbing saga of denied refunds, unshipped orders, and absent customer service.
Even though their website is still up and running, Smilelove is effectively out of business. Currently, they aren’t even taking new orders on their website. So, what happened? That’s what we’re here to discuss.
If you were considering Smilelove, we’d strongly suggest going with another company instead. Check out our guide to the top five home aligner companies for an in-depth look at your options.
Why Did They Cease Operations?
Why Did Smilelove Cease Operations?
The COVID-19 outbreak hindered Smilelove’s ability to fulfill orders and provide customer support. But an April 2020 Instagram post (which they’ve since deleted) revealed that their financial concerns go a bit deeper. See for yourself:
Smilelove’s business model depended on a constantly growing customer base, and for a while, they were expanding rapidly. But when their growth slowed, Smilelove leadership found themselves in a dire situation, resulting in layoffs and service delays. And this is where, it appears, things began to fall apart.
Look over Smilelove’s customer reviews on the Better Business Bureau or Bestcompany.com and you’ll find a whole bunch of one-star reviews reporting a complete lack of communication. With a downsized staff, customer service faltered, leaving some customers feeling frustrated. These poor reviews made it increasingly difficult for Smilelove to grow their customer base. Then, COVID-19 hit.
Around the same time, Smilelove’s customer communication fell off the map, and customer satisfaction plunged even further. A quick scroll through the comments on their Instagram announcement will reveal a lot of customer frustration with their radio silence. Considering that these reviews have gone on for months, it seems like Smilelove (and their customer support) is no longer.
Anyone who’s been monitoring Smilelove’s website hoping for signs of life may have noticed a change in 2022. Smilelove’s blog posts detailing their decline disappeared and a new one took their place. In it, a company called Smile Away LLC explained that they purchased Smilelove’s website — along with all its content — and now they’re using it as a platform to sell their clear aligner treatment. Here’s what they said:
Go to the website’s “Buy” tab and you’ll see that clear aligners are available for purchase once again. Even though it appears that Smile Away LLC is selling their own aligners under the Smilelove name, they can’t complete any existing Smilelove orders. So if you’ve been waiting for your Smilelove aligners, this doesn’t mean you’ll finally get them.
The website might be functional, but we still recommend avoiding Smilelove at all costs. See our review of the top five at-home aligner companies for a few more reliable alternatives.
The Better Business Bureau’s Recommendation
Even after Smile Away LLC’s purchase, the Better Business Bureau still has a statement on their Smilelove page warning new customers against doing business with them. They’ve fielded over 800 complaints about Smilelove in the past year, and Smilelove’s official status stands at “BBB unable to locate business.”
President of BBB Serving Northern Nevada and Utah, Jane Rupp said: “Putting any money into Smilelove right now is a huge risk for consumers. Their service isn’t cheap, and the business has given no guarantees that you can expect to receive their products, or your money back.”
How Is Smilelove Dealing with Existing Customers?
Anyone who’s in the middle of their Smilelove aligner treatment might be worried and wondering whether they’re on their own now. It looks like many of the customers filing complaints are people who have completed an impression kit but have not yet begun their aligner treatment.
Some of them, however, pre-paid for their aligners but haven’t received a refund. If this is your situation, unfortunately, you shouldn’t expect a refund anytime soon. In a May 2020 email to their customers, Smilelove said that they’re not in a position to process refunds right now. Here’s a look at the email:
In a May 2020 blog post, Smilelove said that they were working on an agreement with one of their partners to fulfill all incoming orders. While they might have been able to fulfill some orders, customers are still reporting that they haven’t received their aligners OR a refund, leading us to believe that they didn’t follow through on their promise.
Customers who paid for treatment have never received it, and there’s no indication that they ever will. This blog post disappeared when Smile Away LLC took over, and they’re selling their own aligners on the website now, but we can’t in good conscience recommend them right now.
Don’t just take our word for all of this. Here are some highlights from customer complaints to the Better Business Bureau (Smilelove has not responded or attempted to resolve any of them):
“I ordered my impression kit and retainers for $1395 on Feb 29th and sent in my impressions […] On May 8th I requested a status update. They responded that because of COVID they could not offer refunds or continue with my order. I then requested refunds several more times and got no responses. I would like my order refunded because I never received my aligners.”
“I paid SmileLove for orthodontic treatment in February, 2020 in full – $1,495. However, they never gave me my treatment and will not return my many emails or attempts to contact them via social media. I have asked for a full refund at this point, but have heard nothing from them since March, 2020. They still have a live website and appear to continue to be taking money from people. I believe they are fraudulent at this point.”
“I’ve paid over $500 and still have not received my aligners months later. The last update I received was on May 11th saying they are not processing refunds and the production for aligners is on hold. It is now August and still no updates and I have reached out multiple times. Highly disappointed and disgusted with this company.
“Purchased clear aligners and I never received anything. I paid 1500$ up front. Have contacted the company for months and months. Emails, phone calls, texts, and social media. I paid for them in October 2019, it is currently August 2020.”
These are just four out of hundreds of complaints, all telling essentially the same story: a customer purchased aligners, never received those aligners, was told that there would be no refunds, then never heard from Smilelove again.
Best Alternatives to Smilelove
Once again, we’d advise you to stay far away from Smilelove. But this doesn’t mean you have to abandon your dreams of a straighter smile. There are a few different Smilelove alternatives that are operating as usual, including a couple that we think are even better options! Here are a few other home aligner companies to consider:
#1 Byte: Best Overall Value
Byte is our #1-ranked home aligner company. Their prices aren’t quite as low as Smilelove’s, but we think their 4-5 month average treatment plan length, personalized customer support, and nighttime-only option make them worth the extra cost.
Check out our full Byte review for more information.
#2 Candid: Premium Treatment
Candid differs from other online clear aligners in that they use a hybrid at-home and in-person treatment model. After an initial in-person consultation and examination with a local dentist, you’ll check in virtually via their CandidMonitoring service every 14 days for the rest of your treatment. By keeping a local dentist involved for the entire treatment process, Candid offers a level of quality care that sets them apart from other services on this list.
If you can handle their higher prices, Candid is also a great choice. See more in our full Candid review.
#3 NewSmile: Superior Budget-Friendliness
If you liked Smilelove for their cost-effectiveness, take a look at NewSmile. Not only do they beat Smilelove’s prices, they do it without sacrificing product quality and customer service. They might still be young and small, but NewSmile has set themselves apart as an effective and highly affordable option.
Interested? Take a look at our full NewSmile review.
This is a difficult situation for everyone involved, and even though Smilelove has been a great option in the past, it’s no longer a safe or reliable option for new customers. If you’re first starting to consider home aligners, remember that there are a few other high-quality options out there! Our Top Five Home Aligners Guide can help you get started with another company that’s currently in service.
At-Home Teeth Aligners: Too Good to Be True?
Preparing for At-Home Teeth Straightening: A 7-Step Checklist
Is At-Home Clear Aligner Treatment Safe?
Do Online Aligners Like SmileDirectClub Really Work?
3 Major Benefits of At-Home Clear Aligner Treatment
Drawbacks of At-Home Clear Aligner Treatment
Pursuing orthodontic treatment as an adult can feel stressful and overwhelming. At Smile Prep, we strive to make the process as easy as possible for our readers. Our guides and reviews cut the fluff and give you the information necessary to take a confident step toward your smile goals.
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Home Teeth Straightening Kit Guide
Teeth Straightening Options For Young Adults
March 4, 2022 at 8:47 am
Luckily I finished my treatment before then went under; but I do need a new retainer!
I was curious because I just got an email (TODAY, March 2022!) from them about their new fast aligners! Guess they’re trying to get more people in!
February 6, 2022 at 3:41 pm
My story is the same as many others on this page. I ordered the aligners for my daughter in the Fall of 2019. I had financed this treatment through affirm, as they had smile love listed as one of the companies available to finance. We sent the impressions, they responded back. Said the impressions were being processed and we should hear from them in a few weeks. December 2019, January 2020, February 2020, still nothing except emails stating they had received my call and would contact me back as soon as possible. I did have a phone number in which I had received a text message concerning the receiving of the impressions. I started texting that number and did receive a response, but it was simply that I would be contacted as soon as the molds were viewed by the orthodontist. After that, nothing…. Contacted affirm, who I had financed the plan with and they could do nothing because they had already paid smile love and I was obligated to pay them back. I do understand that situation as I had signed a contract with affirm. However, I pointed out that I had discovered smile love through their website as one of the companies they would finance, so didn’t that hold them accountable to some extent of the product not being delivered. I was informed that I should have contacted them sooner and they may have been able to work something out, but since it had been close, to 6 months we were out of luck and $1400.
February 5, 2022 at 4:59 pm
I purchase from smile love Jan 2020 paid in full. I still so much want them to make their promise of providing the aliners and support .
I don’t understand how the company could cheat so many people
January 21, 2022 at 6:23 am
Is there a class action lawsuit to help recoup loss? I finished treatment but my bite/teeth are all wrong – I’d love to recoup part of the cost as I now need to go through orthodontia again!!
May 13, 2021 at 1:11 am
Anyone get any response? My spouse and I paid in February of 2020 and nothing since! I need a refund to purchase aligners from someone else!
October 19, 2021 at 9:47 am
Nothing still. I paid 1.495 dollars year ago and no response …
March 4, 2022 at 4:32 pm
I just received an email today advertising smilelove from Team@Smilelove.com
April 16, 2021 at 4:43 pm
I originally started with SmileLove in October 2019. I sent in my final impressions in February of 2020 and then COVID hit. I have tried to contact them on several occasions in regards to my impressions and aligners but I just kept getting the generic response of “due to the pandemic, blah blah blah” I have paid in full and am still waiting on a response and requested a refund since service has not been rendered. I was advised that they would not be able to refund my money. This is unacceptable as I paid for a service that has not been fulfilled. I sent a message in November 2020 and was advised that they are trying to resume production, nothing after this. Sent another message in March 2021 and have not received a response as of yet.
March 1, 2021 at 11:04 pm
I liked dealing with SmileLove while they were up and running! I am finished with my 28 aligner treatment…I just need a new Retainer! 😉
March 29, 2021 at 1:19 pm
How do you get a new retainer? I’m almost done my set with them too
April 12, 2021 at 5:33 pm
I’ve seen a few former Smilelove customers suggest trying out a company called JustRetainers. They are offering custom retainers (top and bottom) for $115. Alternatively, another option that might be worth checking out is company called SportingSmiles.com. Their lowest priced retainer option is a bit cheaper – $110 – plus they appear to receive excellent customer reviews and you can reorder new retainers each year at a significant discount.
August 10, 2020 at 4:27 pm
Smilelove is not responding at all to customers requests, with the exception of a computer generated email stating that they have received the query. They are not completing necessary insurance verification’s so that insurance companies can pay claims, thus consumers are losing even more money. The “Contact Us” link on their website does not function, and there is noting noted on their site stating that there will be any delay in orders or that they are having any difficulties. Additionally, I am an existing customer that paid them in full up front, I received my aligners, however, after aligner #7, they do not fit. They have not provided my whitening kit that was (and still is) included with the purchase of aligners.