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So one thing I have been mandated to do recently, that felt like it was wrong based on the sequence of the animated messaging, was to have the CTA present from the first frame. I also do not have my animation begin immediately, based on my own experience of seeing my ads mid page in articles, where the animation had finished. I also pushed back on copywriters who thought animation was a chance to say something, have that copy go away, and then say something additionally at the end. Even worse was the Spanish language agency that thought animation should be one long run on sentence, spread across four of what they like to call frames. Are animated banners performing worse because of copywriters?
Animated vs static? Is that the reason for the slowdown?
somnamblst replied to somnamblst's topic in Banner Animation
I always enjoyed building HTML ads before HTML5 was a thing. Like units that pulled a Twitter or Facebook feed, or a Google map in a high impact unit, but working for a publisher where my ad building was a carrot to land $$$$ from advertisers, none of my "look what I can do experiments" ended up being utilized, because either sales people did not try to sell them, or advertisers just did not want to spend the money. Hard to know which.
somnamblst posted a topic in Banner Animation
How is the job market for banner animation these days?
somnamblst replied to ohem's topic in Banner Animation
Is the animated banner work slowing down because of static ads? I have heard some claims of static outperforming animated in the last year. I was doing Dynamic, and had complaints about the added cost of rich media impressions, and my last three dynamic campaigns, they ended up running my static backups. What I thought I knew about impression fees is from the Flash days working for a Publisher using DFP, and at that time, the cost for running static or SWF was the same. Does anyone know if there is a cost per impression difference between an animated creative versus a static in the post SWF days? Obviously we are no longer producing 40kb ads.
somnamblst replied to timaging's topic in Banner Animation
I have made banner ad sandwiches that have video on top (default) or underneath, that use either the Youtube API or HTML5 video tag. Things to be aware of. If you go the Youtube API route, clicking on the video will take viewers to that video page on Youtube. The rest of your ad will go to where you want it to. If you use Doubleclick Studio you have a place to serve your video from. Doubleclick does have something called polymer video. https://support.google.com/richmedia/answer/6232836?hl=en Chrome did pause all video that auto played last spring, so how you mute is important. Older examples with auto play video are all paused.
Do you use SVG Filters in ads?
somnamblst replied to leolo69's topic in Banner Animation
When I wonder what other people may have figured out, I sometimes just search Codepen, to see if anything strikes my fancy. https://codepen.io/search/pens?q=svg blur&page=1&order=popularity&depth=everything
somnamblst replied to somnamblst's topic in Banner Animation
I am being bad today. I have a 110k and 138K TinyPnged PNGs in my 300x600.
Do you use SVG Filters in ads?
somnamblst replied to leolo69's topic in Banner Animation
Curious as to the extra restrictive standards of this particular publisher. We are supposed to be judged by the size of our zip files, and the js files compress nicely, or I would never have Animate authored banner ads that are only 20K zipped. I just compressed my Animate authored beverage ad, that has an extra large image of the cocktail with holiday trappings, that ends zoomed out, and did have a transparent png created from that frost on a window vector from Shutterstock, and my zipped file for a 300x250 is 135K. Hardly a K weight monster in 2019. My 2 bitmaps, a JPG and a TinyPNGed PNG, were 38K and 60K.
Do you use SVG Filters in ads?
somnamblst replied to leolo69's topic in Banner Animation
So why not use a blurred version of your bitmap on a layer above, in Animate and fade that out. Or a semi transparent overlay that makes the underlying image appear to be blurry? I did a semi transparent frost on a window overlay reveal for a holiday beverage ad, that was a vector from Shutterstock.
somnamblst replied to somnamblst's topic in Banner Animation
Do we have ourselves to blame, somewhat, post 40K SWF? Having spent so many years as a K weight Scrooge, I can't not care. However, I know I have coworkers who don't crop bitmaps, or who created an animated cartoon in a banner ad, using bitmaps, that crawled live. Once the 40K limit was lifted, some view the limit as so what, and don't optimize. I on the other hand love to brag about my 20K zipped banners.
Triggering GSAP code from GWD timeline event
somnamblst replied to Jeremiah's topic in Banner Animation
Doubleclick used to be creating templates for Rich Media HTML5. They stopped, when they turned to pushing GWD, and have even removed a lot of HTML5 Rich Media templates from the template database. Pretty telling that their Dynamic templates are from 2014. And all the Study Guides that used to be available for the Certification programs, are no longer available for DL.
Triggering GSAP code from GWD timeline event
somnamblst replied to Jeremiah's topic in Banner Animation
I still have not tried GWD. I knew we were moving towards Dynamic because Metro Codes determine who gets what. And Google was definitely pushing us to use GWD, offering White Glove support for our first Dynamic campaign built in GWD. So even though Doubleclick offers zero support for anything that involves Flanimate* (Animate CC), I was able to use one of their 2014 HTML5 Dynamic templates to make an Animate sandwich that does Dynamic with your usual enabler.js stuff. Animate just provides the eye candy. I just wish they didn't put so much emphasis on GWD. That being said, Studio support chat is great.
Where to start with learning Banner Ads
somnamblst replied to Marlon's topic in Banner Animation
Ads with specific vendor names are usually proprietary, so your Sizmek modified files may have needed to be uploaded to Sizmek, and a tag generated for whatever platform, said there was an error. Sizmek used to be called EyeBlaster. And bought out Pointroll. Here is a Sizmek specific validator https://support.sizmek.com/hc/en-us/articles/200721189-Preview-and-Debug-Your-HTML5-Ad https://adexchanger.com/ad-exchange-news/tracing-timeline-sizmek-ad-tech-rollup-duopoly-alternative/
somnamblst replied to somnamblst's topic in Banner Animation
It look's like the Animate prerelease that publishes for AMP may have dropped. Just posted on the Adobe forum "I tested the new tool and I do a lot of HTML5 banners for Google Ads for clients... Now I have to switch to AMPHTML clients can't load HTML5 ads anymore ? The conversion from HTML5 or from FLA works good but the publish do not work with symbols...just Images... and it does not work with Shapes. I would like to add script like HTML5 like stop timeline or interactivity like a focused exit button would that be good ?"
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