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Pierre Marie is a well-known French artist who designs Hermes silk scarf and has multiple collaboration with luxury brands. He first had the collaboration with the History of WHOO to create Bichup Self-generating Anti-aging Essence Special Edition 2021. Here's another special collaboration in 2022. Meet the special package that was born through the special view of Pierre Marie.
Course of reproducing the Empress' beauty in Paris, France
Let us invite you to a beautiful and fantastic journey where you can experience art pieces and products that are the motif of Cheongidan Special Edition 2022 as well as the space that is a representation of the Empress' main court.
Have such a vivid experience of the digital gallery
through VR 360¡Æ Art Tour
Royal space where the Empress precious attire and accessory are displayed, which is reborn through the decoration with peony,
Attire and accessory of the Empress
In the history, the attire and accessory of the Empress
Photo courtesy: National Palace Museum of Korea www.gogung.go.kr
Space where art pieces of the collaboration are displayed, which contains the shape of moon symbolizing long prosperity and
Cheongidan x Pierre Marie Edition
The edition was born as an art piece
that elevates the heritage of Whoo Cheongidan
by getting inspired by the beautiful attire and accessory of the Empress
and delicately expressing the image with the modern twist.
Find the hidden story from the design of
Diyi for the Empress of Crown Prince Uimin
This is the outerwear when the Empress has to wear the ceremonial attire. The Korean name ¡®Jeok-ui¡¯ came from the word ¡®Jeok-mun¡¯ (meaning ¡®pheasant pattern¡¯) as this outfit was made by weaving with the pheasant pattern on a regular basis. This Diyi was worn as a ceremonial attire by the Empress of Crown Prince Uimin when she paid a visit to King Sunjong in 1922.
Comb Holder Decorated with White Jade and Chrysanthemum for the Empress of Crown Prince Uimin
In the center of solid white jade board with chrysanthemum patterns, plum flowers are carved through embossed carving. Next to it, there's a metal dish with 8 petals, which are decorated with jade stone.
White Jade Hairpin with the Letter 'Su (Longevity)' for the Empress of Crown Prince Uimin
This hairpin is used for female ceremonial attire. The name in Korea ('ddeoljam') came from the movement of the ornament on the jade board as it is shaken whenever the person who wears the hairpin moves. The flat pin under the jade board is fixed on hair.
Daeyo (Hairband) for the Empress of Crown Prince Uimin
Daeyo is the hairband that the Empress wore when she wore her Diyi to decorate gache (tradi-tional wig). There are many different types depending on the purpose of use, which can be decorated with gold foil or jewels if it's used for ceremonies.
Aroma Pouch with Embroidered Pearl for the Empress of Crown Prince Uimin
This aroma pouch made of red silk with no pattern, which is decorated with 3 plum flowers, leaves and stem as well as a pair of butterflies at both ends with gold thread. According to the record, the Royal family used the pouch by hanging it near the belt.
Photo courtesy: National Palace Museum of Korea www.gogung.go.kr
Have a close look at Cheongidan Special Edition 2022 in collaboration with Pierre Marie
Cheongidan, a Major Brand of Whoo
One of the WHOO's premium lines containing the Royal secret of Cheongibidan
Heavenly Masterpiece Completed with the Heaven's Will
Cheongidan completes glorious beauty by providing nutrition to your tired skin, and helping your skin glow and lifted.
30 secret Royal recipes are mixed to manage 6 types of skin problems by giving some nutrition and managing skin gloss and brightness in order to deliver glorious light on your face.
Cheongidan Special 2pcs Set
Radiant Rejuvenating Balancer 150ml, 25ml Radiant Rejuvenating Emulsion 110ml, 25ml
Radiant Regenerating Essence 8ml Radiant Regenerating Eye Cream 10ml Radiant Regenerating Cream 10ml
Special Art Gallery of Bichup Self-generating Anti-aging Essence 2021
Art Gallery of Bichup Self-generating Anti-aging Essence, inspired by the architectural pattern of the Royal palace