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by Julia | Feb 17, 2021 | Business communications, business content writer, marketing professionals, professional bio
Does your professional web bio and profile read like something out of Who’s Who? You might just hate my word “unstuff”! (My bad. Sometimes I have fun inventing new words.) Yes, I agree. Your About Me page is an all-important tool for professional service...
Craft Killer Content With The Power of Three
by Julia | Feb 3, 2021 | blog tips for businesses, Business communications, business content writer
When you’re stuck in your content writing, here’s a tip that might get you going. Try The Power of Three.  Can you identify three reasons why your target audience should be interested in what you have to say? My three reasons to support my statement...
Why your blog and e-newsletter matter more than ever
by Julia | Jan 26, 2021 | blog tips for businesses, Business communications, business content writer
Is your blog or e-newsletter gathering dust? Sorry. Not sorry. Yet another Bernie meme. Or to mish-mash a line from The Princess Bride. “Bernie memes — what brings us all together.” I have no idea who created this one, or I’d gladly credit...
5 Simple Blog Strategies For Small Businesses
by Julia | Jan 12, 2021 | Business communications, business content writer, Freelance b2b copywriter, marketing professionals
Does your business blog have a point and purpose? Why blog? Is it to connect with your ideal client? Do you need to gently educate your prospective market? According to Enterpreneur.com, you should blog because “you have to give, in order to get”. Maybe...
Why Empathy Wins Business and Influences {Future} Clients
by Julia | Dec 28, 2020 | Business communications, business content writer, Golden Rule Marketing, marketing professionals
Credit to an unknown creator Let’s talk about business communication and empathy. I’ll start with a recent example of my own. My hands were sweaty. My heart beat faster. In fact, my stomach churned. Did the home inspector find something seriously wrong...