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Innovative cabinet designs that solve problems, offer new experiences to players and open up new opportunities for operators
Roulette & Toppers • Design for EGT products
Touch screen and general user interface design
Game Design & Content Development
Complete game user interface and UX design. Content delivery ready for implementation
The Archipelago roulette featured a flat upper deck that allowed players to use the surfaces for disposing drinks and created a better conditions to see the roulette wheel
Times are changing. We are here to help conceive new concepts and breach the gap to new customers
We are a London-based industrial design, research, and innovation firm, driving the change in the global entertainment and gaming industry space.
The diversity of clients and design solutions based on more than a 20-year track record enables us to draw inspiration and create better experiences for players through our  industry-informed and innovation-driven design approach – by bridging the gap between the latest product design trends and the rising gaming industry demands in terms of players, technology advancements and agile business strategies.
We offer complete turnkey specialized design solutions for the gaming industry, ranging from industrial to UX design.
Specialised industrial design for cabinets in all forms, setups and sizes
Custom industrial design for premium electronic and classic roulette. Shining stars of every casino floor
OTHER EGT PRODUCTS & CASINO EQUIPMENT
Topers, Video Lottery, Multiplayer station, Multi-game, Poker table, Baccarat, Bingo and Sic Bo/Crabs products
UI/UX FRONT END GAME SOLUTIONS
Functional, convenient and beautifully designed user interface design solutions. The intuitive user experience
GAME DESIGN & CONTENT DEVELOPMENT
From virtual Poker tables and roulette wheels to creative direction for Slot games
FRONT END ONLINE CASINO GRAPHICS
Custom Virtual Casino turnkey solution: Brand identity design, lobby design, virtual game design and customisation
The design is the first thing users see, touch and feel – we make sure they stay in the game.
Show AllCreative Art DirectionDigital designGame DesignIndustrial designLeisure DesignUI UX Design
Lux Slot Cabinet Concept
Creative Art Direction, Digital design, Industrial design
Strategic design and premium styling
Creative Art Direction, Industrial design, UI UX Design
Creative Art Direction, Industrial design, UI UX Design
Creative Art Direction, Industrial design
Creative Art Direction, Digital design, Industrial design, UI UX Design
Y-Series™ Electronic betting terminals
Digital design, Industrial design, UI UX Design
Game Design, Industrial design, Leisure Design
ETG Product Design Concepts
Digital design, Industrial design, UI UX Design
Jacks or Better Touch Screen Game
Creative Art Direction, Digital design, Game Design, UI UX Design
Roulette Toper & Accessories Example
Creative Art Direction, Industrial design, UI UX Design
Game and UI/UX interface design
Creative Art Direction, Digital design, UI UX Design
How we do it
Research, Analysis and Strategy
Asses your current situation and create a design brief with a vision on where we want to go and what we want to achieve
Look at the market, compare what’s out there and strategize your solution. Whatever findings are presented, discussed and carried over to the next phase.
We present a multitude of possible answers to the identified problems and communicate them through visualised product designs. Together we select the best solution and move it into the final stage
The final concept is refined, optimised, visualised and delivered to create the best possible outcome for your business
Professional award-winning designers experienced in working with the leading mainstream and casino brands
INDUSTRIAL & DIGITAL DESIGN SERVICE
A unique blend of premium services under one roof
Over 20 years of experience in the gaming industry from planning, designing, manufacturing and selling the gaming products
PROVEN TRACK RECORD & CROSS INDUSTRY EXPERIENCE
From electronic roulette's in MGM GRAND to fully fledged online casinos, International design awards and consumer products
We will know what you are talking about, so you don’t have to explain. Bill acceptors, Player tracking’s, we understand them all