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Add Time Warner to the growing list of companies offering streaming entertainment subscription services, this time aimed at kids, with Boomerang, a collection of classic cartoons from the MGM, Warner Bros. and Hanna-Barbera libraries.
The service, which debuts in the spring, for $4.99 monthly, promises over 5,000 `toons from the likes of Tom & Jerry, Bugs Bunny, the Flintstones, The Jetsons and Scooby Doo. Beyond the library, the company says it will also produce new episodes featuring classic characters as well.
New programs include a Wizard of Oz-based series, "Wacky Races," an update of the 1968-69 series that featured Hanna-Barbera characters racing around the world, and new takes on Scooby-Doo,Tom & Jerry and Looney Tunes, the franchise that brought us Bugs Bunny, Daffy Duck, Elmer Fudd and Porky Pig.
Time Warner said it will launch the service on the Apple and Android mobile platforms and the web, and looks to come to Amazon, Roku and Apple TV devices as well.
Another TV channel in the Cartoon Network universe, Boomerang, which was launched in 2000, had once been primarily home to classic cartoons from the MGM, Warner Bros. and Hanna-Barbera libraries, but has since added other `toons like Garfield and Friends and Pokémon.
Time Warner calls Boomerang the "world's greatest collection of animation in one exclusive destination." That, of course, is debatable--for every classic "What's Opera, Doc," (generally considered one of the greatest cartoons ever) there's sub-standard shlock like "Races." But then, everything's on demand.
Turner competes with Netflix and Hulu, which have increased their kids offerings of late, as well as PBS Kids and tons of cartoons on the YouTube Kids app, which includes Sesame Street.
But there's only one Bugs Bunny. Mickey Mouse and Disney, how long until you join the streaming wars?
Follow Jefferson Graham on Twitter: @jeffersongraham.
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