en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fi en en en en en en en en en en en en en en en mg en en en en en ceb fi en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fi en en en en en en en en en en en en en en en mg en en en en en en ko en en en en en en en en en en en en en es en en de en en tr es es en pt en en en
Glenn Diehl | Branded Environments, Trade Show Exhibits, Business Strategy, Mobile Tours, Rental Trade Show Exhibits | Share
As we all sit and wait for herd immunity (please God, soon), let us take a minute and imagine the what’s next.
Live events will most certainly be highly regulated, (over) sanitized and smaller.  Regarding the latter, I think it likely that exhibit sizes will not only shrink, but events themselves will be more localized.  Safe to say there will be some among us who will still eschew air travel, and this practice will certainly be embraced by HR departments looking to avoid any employee pushback if shown resistance to attending an event.  Why get on a plane when one can drive?  So, therein lies the reasoning behind smaller exhibits at smaller, local venues.
Budget Control – Marketers can lock in event costs for the entire show cycle.
Shipping Efficiency – With venues already identified why ship the exhibit materials from show-to-warehouse-to-show?  By shipping from show-to-show you remove one leg of shipping costs!
Manageable ROI – Multiple smaller events provide a new analytical metric for determining the effectiveness not only of smaller, more intimate events, but even geographic data to see if certain locations around the country bring greater returns.
Less Employee Stress – Easier, less taxing travel means not only less wear and tear on your staff…it also cuts down on travel costs and potentially fewer nights in hotel/restaurant expenditures.
Greater Employee Engagement – Local shows might also give staff who ordinarily would not attend an event to get out there and meet customers.  Maybe you take some non-sales team members (think engineers) and let them speak to customers directly.  Who knows?  You may gain a new idea/insight/product from having those creative types, typically behind the scenes, out in public!
This might be some of the new revelations and opportunities the new marketing environment will reveal.  So, let's get started planning some re-imagined local events with less cost, better potential ROI and new market insights!
Your single source for all event marketing requirements, worldwide. From trade show exhibits to event tech and show site labor, our team of experienced event professionals are eager to serve.
NEW YORK | LAS VEGAS | SAN FRANCISCO | ORLANDO
Call 212.647.7600 or email us at info@exhibitsbygenesis.com.
Islands Inlines Portables Virtual Health & Safety ECO-Friendly Custom Rentals CountersStorage Logistics Retail Furniture Trade Show Tips Online Catalog