en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fa en en es es en pt en en en en en en
Socially Motivated BusinessesFor profit organisations who also want to make a positive impact in the world
Charities & Non-ProfitsFrom community groups to global charities who want to scale their impact
Brand IncubatorClaim your niche, and build products and processes that solve real problems.
Brand BootcampClarify your story, strengthen your brand and share it proudly via your website
Brand AmplifierShare your message, grow your community and make sales with ease
How to get more people reading your emails
There are dozens of reasons for emails to go unread. From company memos to promotional emails, we all know how emails can pile up.
So, how do you get your customers to read your emails? Here are a few ideas:
Use and intriguing subject line
Create a 50-character sentence that hooks your reader. You can consider drawing inspiration from on of these categories:
Movie line or song title
In one glance, your audience should be able to tell what your email is all about. Consider these formatting tips:
Use subheadings or bullet points
Generate a call to action button
Create an email buffet
You want to serve your audience a variety of different messages. Here are some ideas:
One of the best ways to increase your open and conversion rates is to segment your list. By breaking your email list into specific groups, you can send targeted messages to your audience. Making sure your message lands in the right inbox is key. Some segmentation ideas include:
Try some of these services and apps to improve your emails and save time:
Email sign up form
Proofreading tools (Grammarly is a good one)
Content checking tools (Hemingway App is a good one)
Avoid a passive voice
We use active verbs when we speak because it’s both quicker and clearer to use active words. But when we write, most of us unconsciously shift into a stilted kind of prose that manages to say less even though it’s stuffed with too many words.
We tend to use vague words; for instance, we’ll say we “had a great impact on quarterly sales” rather than “grew quarterly sales by 35%.”
As you work to improve your email strategy, monitor your metrics so you know what’s working.
What could you achieve with the right help?
If you are serious about making an impact through your work, we are serious about helping you make it bigger.
Apply to work with us
Submit a Comment Cancel reply
Your email address will not be published. Required fields are marked *
© 2022 The Good Alliance Ltd   |   Contact   Policies   Sitemap
We’re a community of socially motivated entrepreneurs committed to making a difference while making a living. Join us for free.