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The ONE piece of junk mail I read this week… Cute puppy, relevant news, and my name’s on the front page… #personalizedmarketing I’m not a customer of Geico. But their latest snail mail advertisement caught my eye. Ninety-nine percent of the...
3 lessons from Gillette for content marketing
by Julia | Jan 16, 2019 | Business communications, business content writer, marketing professionals
LOVE it? HATE it? Marketing hit the news this week with a whiff of aftershave. Shaving? Controversial? That male rite of passage that often starts around 12 years old? I remember my brothers’ sudden interest in shaving apparatus and the creams and lotions...
12 Ways to Make {sweet} Lemonade As A Small Business Owner {or how to juice up your business mindset}
by Julia | Jan 1, 2019 | Business communications, business content writer, marketing professionals, wellness marketing
I’m an old hand at lemonade stands. Maybe that’s where my gritty business mindset was born. Hot, humid South Carolina summers in “Mister Rogers Neighborhood” with several busy siblings — it’s prime recipe for an age-old kid-preneur...