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Not all direct mail advertising in Chicago is created equal. Some agencies simply saturate the market, with no attempt at targeting a particular audience, let alone the right audience. Others drive up the cost to compete with large-print formats, which require the added expense of oversized ads to stand out.
Valpak is different. Our Blue Envelope filled with savings is delivered to more than 38 million homes across the U.S. monthly. Valpak of Chicago South and Northwest Indiana only mails to affluent consumers with 32% more income than the national average in Cicero, Oak Lawn, Burbank, Evergreen Park, Hickory Hills, Palos Hills, Palos Heights, Orland Park, Tinley Park, South Holland, Matteson, Mokena, New Lenox, Steger and Joliet, IL as well as Munster, Highland, Shererville, St. John, Merrillville and Crown Point, IN. Across the state, we reach more than 1.95 million households in Chicago, Chicagoland and The Quad Cities.
We offer enhanced targeting capabilities that enable you to test different offers based on past purchases. Our full suite of print products empowers you to customize your campaign based on your budget and business goals.
From small startups to large franchises, we’ve helped thousands of businesses with their Chicago advertising needs. We have experience in working with a variety of industries, including:
Direct Mail in Chicago and Northwest Indiana
If you’re thinking of adding print to your small business advertising plan, your money is better spent on Valpak direct mail. Direct mail has a 4.9% response rate (higher than email, paid search, online display and social media marketing) and remains one of the most-effective local advertising channels in Chicago. And, with more than 50 years experience and 140 office locations, Valpak is recognized as the national leader in direct mail, giving you peace of mind your advertising dollars are in good hands.
Our high-quality print products include:
Coupons: No competition here – our coupons put your business and offer center stage
Circulars: Customizable options for when you need more ad space
Specialty formats: The easy way to reward existing customers and attract new ones
Valpak neighborhood-targeted postcards: Affordable postcards with extremely limited inventory
Customizable postcards: Timely promotions targeted to specific customers
Digital Advertising Solutions in Chicago
Valpak of Chicago South and Northwest Indiana doesn’t just specialize in direct mail. We offer a complete line of digital solutions to complement your Chicago advertising campaign. Reach consumers online and drive more awareness for your business with:
Mobile-responsive web design: Connect with consumers on the go
Social media advertising: Build brand awareness and keep conversations flowing with two forms of ad programs
Search engine marketing: Drive search engine traffic to your website
Display advertising: Acquire customers with display ads that target mobile devices based on intent, interest and location
Contact your Chicago, Illinois and Northwest, Indiana advertising expert today to find out which solutions are right for your business.
Businesses in Chicago and Northwest Indiana That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Cook and DuPage counties. Check out our local coupons page to see the Chicago businesses that advertise with us.
“Valpak currently leads our marketing. Who it targets, the coupon market, are the customers that we are looking for and Valpak, by far, has the best returns.” – Jim Fredrickson, Owner, Gym-Kinetics Gymnastic School
“Valpak has positively changed my business by increasing my car count each month.” – David Becker, Meineke Car Care Center 2060
Know How Your Campaigns Perform 24/7
Valpak of Chicago South and Northwest Indiana is the leader in local advertising, reaching over half a million homes throughout the Windy City. Through enhanced targeting capabilities, you can choose homes that are right for your business, ensuring the best return on your investment. Our ads are designed with a clean, modern approach, catching the consumer’s attention and driving them to take action.
Valpak also offers industry-leading marketing analytics and performance tracking for all our campaigns, so you can gain greater insight into what’s resonating with your audience and what’s not. Call Valpak today to get started.
Source: Claritas data with current year projections, January 2021 (compared to the average U.S. consumer). ANA/DMA Response Rate Report, Latest Version.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak currently leads our marketing. Who it targets, the coupon market, are the customers that we are looking for and Valpak, by far, has the best returns.” – Jim Fredrickson, owner, Gym-Kinetics Gymnastic School
JIM FREDRICKSON, OWNER, GYM-KINETICS GYMNASTIC SCHOOL
Reach up to 580,000 targeted households monthly in the city’s dynamic south side, south and west suburbs, plus N.W. Indiana with Valpak of Chicago South/North West Indiana. Shaded areas on the map below represent a Valpak mailing area of 10,000 homes. A minimum buy of 3 mailing areas is recommended for best results. For specific dates and coverage, contact your Chicago advertising specialist.
Success Direct Mail and Digital Marketing with Valpak for Over 15 Years
Liberty Tax Service has advertised with Valpak for more than 15 years. CMO Martha O'Gorman says Valpak enables Liberty Tax Service to target the households they want and extend their reach while still being affordable. Martha calls Valpak a "one-stop shop" for advertising. She knows it works for small businesses, like her franchise, because she tracks her marketing performance through call tracking and website clicks. Martha recommends Valpak to any business looking to "speak directly to the people in your territory" to attract new customers. Your business can see similar results. Contact your Valpak of Chicago South/Northwest Indiana marketing expert today to learn more.
Valpak in Chicago FAQ
How Much Does It Cost to Advertise with Valpak in Chicago?
Valpak costs as little as 3 to 5 cents per household in Chicago. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Chicago area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Where Does Valpak Mail in Chicago and How Often?
Valpak mails to as many as 580,000 top households every month in Cicero, Oak Lawn, Burbank, Evergreen Park, Hickory Hills, Palos Hills, Palos Heights, Orland Park, Tinley Park, South Holland, Matteson, Mokena, New Lenox, Steger and Joliet, IL as well as Munster, Highland, Shererville, St. John, Merrillville and Crown Point, IN. You can also advertise to more than 1.95 million households statewide (and NWI) in areas like the Chicago suburbs and The Quad Cities. View the Chicago area map and schedule.
What Are Some of the Best Advertising Options Available in Chicago?
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Chicago. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Chicago area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Why is Valpak the Best Way to Advertise with Direct Mail in Chicago?
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards target an audience with more income and purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Chicago area, check out our customizable postcards.
Does Valpak Work in Chicago?
You bet it does! Your Valpak rep in Chicago will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.