en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fi en en en en en en en en en en en en en en en mg en en en en en ceb fi en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fi en en en en en en en en en en en en en en en mg en en en en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en ceb en en en en es en en de en en tr es es en pt en en en
Glenn Diehl | Branded Environments, Trade Show Exhibits, Business Strategy, Mobile Tours, Rental Trade Show Exhibits | Share
The Allure of a Shiny New [Event Marketing] Object
Glenn Diehl | Virtual Exhibits, Live Events, Hybrid Events, Interactive, Technology, Business Strategy, Virtual Selling, Marketing Strategies, Virtual Private Events, Trade Show Exhibits | Share
In the B-to-B world, designers, marketers and sales professionals can fall into the shiny new object trap way too easily when introduced to the “next big thing” promising to deliver extraordinary results, launching their company forward (past our competition). Cue the music…enter the Zoom call masquerading as an online virtual event! Can you hear the THUD?
The Power of the Virtual Private Event
Glenn Diehl | Virtual Exhibits, Hybrid Events, Interactive, Technology, Business Strategy, Virtual Private Events | Share
There’s an opportunity to take what we’ve learned in 2020 and turn the digital event tool into a new, better platform for things other than trade shows. The same components of a critical trade show can be reimagined as perhaps a sales presentation tool, remote learning platform or dynamic environment for a company meeting.
What Does Hybrid Really Mean Anyway?
Glenn Diehl | Experiential Marketing, Virtual Exhibits, Hybrid Events, Technology, Marketing Strategies | Share
This word, hybrid, requires an extensive and serious treatment. A proper understanding of its various meanings being thrown around the business community and, in particular, the marketing world, is crucial to charting an effective plan.
What Marketers Want [Mind Reading for Vendors]
Glenn Diehl | Experiential Marketing, Branding, Business Strategy, Marketing Strategies | Share
We as marketing vendor-partners want to present innovative ideas, while our client is just trying to figure out how best to communicate to their constituencies today with the tools already in their toolbox. So how does a marketing vendor navigate meaningful conversations in this environment?
A Lexicon Primer for the Pandemic
Glenn Diehl | Interactive, Technology, Business Strategy | Share
For better or worse our culture at large, and leadership in particular, has introduced a whole series of phrases and words we’ve heard before but now have new meaning.
The Fine [Developing] Art of Virtual Selling
Glenn Diehl | Virtual Exhibits, Interactive, Technology, Business Strategy, Virtual Selling | Share
What does Virtual Selling mean anyway? I tried to sell something, and it didn’t work? Does it mean I sold something, but for no money with no actual product? Was I playing a new video game that tries to inspire real salespeople to get off their butts and DO something? Or none of the above?
Managing Through a Pandemic. Did Anyone Find the Manual?
Glenn Diehl | Technology, Business Strategy, Live Events | Share
Governments, cultures, families, and businesses all had to assess a way forward with no precedent to fall back on and no coordinating body to lead the way. In effect, we were all thrust into a setting where we made it up “on the fly”. So, how’s that going?
The Tech-Tile Experiential Marketing Challenge of 2020 and Beyond
Glenn Diehl | Experiential Marketing, Branding, Interactive, Technology, Business Strategy | Share
Extraordinary times, unfamiliar terminology and big pivots have made for a wild and challenging year.
Your single source for all event marketing requirements, worldwide. From trade show exhibits to event tech and show site labor, our team of experienced event professionals are eager to serve.
NEW YORK | LAS VEGAS | SAN FRANCISCO | ORLANDO
Call 212.647.7600 or email us at info@exhibitsbygenesis.com.
Islands Inlines Portables Virtual Health & Safety ECO-Friendly Custom Rentals CountersStorage Logistics Retail Furniture Trade Show Tips Online Catalog