en en en en en en en en en en en en en en en en en en en en en en en en en pt en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fr en en en en en
And if the talk in the host nation is any indication of trend lines, it suggests that Germans, as well as consumers in other key European source markets, are hesitant in their travel plans and intentions. A collection of survey and poll results, as reported in the German travel trade publication, FVW, tells us the following.
—Last year, Germans took fewer holidays last year for the first time since 2010 and there could be a further downturn this year, according to the annual Tourism Analysis by the Hamburg-based research organization Stiftung für Zukunftsfragen (“Foundation for Future Studies”)
—The study (based on a nationwide survey of 4,000 adults by the Hannover-based research firm GfK) said that, in 2015, only 54 percent of Germans took a holiday of five days or more, compared to 57 percent in 2014 and 2013.
—The proportion of people over 55 who took a five-day holiday dropped by six percentage points to 48 percent but the number of 35-54 year-olds who went on a five-day trip increased by two percentage points to 61 percent.
—The outlook for 2016 is no better. Asked about their travel plans for this year, 21 percent said they are not making any travel plans at all. This is two percentage points more than last year.
—The number of undecided consumers was put at 37 percent.
—However, the average length of a trip actually increased in 2015, for the first time in many years and after a steady reduction over the last decade—the average holiday was 12.6 days last year compared to 12.1 days in 2014.
—In terms of destinations, Germany retained top spot in 2015. Among foreign destinations, Spain remained number one ahead of Italy, Turkey, Austria and France. Asia was the top long-haul destination region, followed by North America and North Africa.
—The average holiday cost for Germans on holiday last year increased to €1,109 ($1,219) per person from €1,071 ($1,171) in 2014.
—According to Ulrich Reinhardt, scientific head of the foundation, “many Germans don’t want to cut their holidays any more. Instead they are saving on transportation or accommodation costs and are spending less at the destination, rather than having less time there.”
2016 ITB action is underway. At the Georgia booth as the event opens are (left-to-right): Mindy Shea,  director of international sales, Visit Savannah; Tracy Vaughan, director of international accounts,  Georgia Tourism; Dennis Kemp, regional sales manager, Georgia Aquarium; Peter Hannaford, UK representative, Georgia Tourism; Brandon Barnes, director of international sales, Atlanta CVB; and Anja Hoebler, Germany representative, Georgia Tourism.
—According to analysis by data analysts for the Trevo Trend of customer inquiries in German travel agencies and on booking portals in the week of February 11-17 for holidays up to mid-September—interest in holidays is higher than it was at the same time last year,
—But this interest is not being converted into bookings. In January, sales revenues “went red,” declining by 12 percent year-on-year, according to GfK.
—The low booking trend is especially evident (in figures for the past three months from the Holidaycheck website) for Tunisia (63 percent less traffic and 47 percent fewer bookings, Egypt (down 30 percent) and Tunisia, but bookings for Bulgaria up (+72 percent); and Spain and Portugal are up by 40 percent.
Get Your Click on! Your ITB Photo Could Win $300!
NAJ’s RTO Summit East to be part of National Travel & Tourism Week
Click to share on Facebook (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to print (Opens in new window)
Click to email a link to a friend (Opens in new window)
The Inbound Report September 07, 2022
The Inbound Report August 24, 2022
The Inbound Report August 10, 2022
The Inbound Report July 27, 2022
The Inbound Report July 13, 2022
The Inbound Report June 22, 2022
The INBOUND REPORT June 08, 2022
The INBOUND REPORT May 25, 2022
The Inbound Report April 27, 2022
Archives Select Month September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014
Categories Select Category Agritourism Airlines Annual Outlook for Overseas Markets Asia/Pacific Associations Attractions Australia Brand USA Brazil Canada China Complete Issue Connect Item Connect Travel Destinations DMOs Eurozone France Full Issue Germany Guest Article Guest Columnist Hodge Podge Hotels Inbound Arrivals India Industry Jobs Industry News Internat’l Media Marketing Interviews ipw Ireland ITB Japan La Cita Latin America LGBT Lobbying Marketing Medical tourism Memoriam Mergers and Acquisitions Mexico NAJ Items NAJ News New Product News Photo Album Receptive News South America South Korea Sponsored Content Sponsored Story Student Market The Touroperator,com Tour Operators TourOperatorLand Trade News Travel Agents TravelAbility Trends & Research Trump Slump Unbound Uncategorized United Kingdom WTM