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Our photography is among the most integral and memorable of our Brand Elements, because it allows us to express our Brand Identity and tell our unique Brand Story through striking imagery.
Inspired by our Tagline and ethos, ‘Where life happens’, it takes cues from fashion and luxury photography, and is distinct, premium, modern and aspirational.
It is characterised by the following attributes:
The following section describes the key considerations when shooting, or when selecting stock photography where appropriate, to represent our brand.
We work with our art direction, concept building, stylist and with our trend knowledge to develop an eyes catching imagery specific to your requirements.
Still life photography is full of lavish, exotic and diverse arrangements, rich with symbolic depth. We take a considered approach to the art direction and set design on every still life arrangement. Your brief and brand story, is at the core of each image, allowing us to showcase your products beautifully and engage your audience in your brand’s tone of voice.
The Fashion photography tells a story with images that gives a lot of leeway in choosing the subjects and locations, professional models, fashion stylist, make-up artist and hair stylist.
These are frequently used by magazines or brands.
Our editorial photographer produces a polished image,  whereas we use models wearing a particular clothing line in scenes that are set up to illustrate the fashion element of the story.
As we all know that first impressions matter. An campaign is a key series of your advertisement message that shares a single idea and visual theme. In this, we showcase your product above all else, but in equal measure, tell your brand story in the most iconic and recognisable way.
Our LookBocks Product is for almost every type of garment or product. We incorporate more of your brand’s personality into the product focused imagery. We help showcase your designs to buyers and press in beautifully finished model imagery licensed for online and print. We offer a comprehensive production service including concept development, location scouting, sourcing talent, senior creative direction/photography and advertising grade post-production work.
E- Commerce/ Packshot Product Photography
With our E-commerce, retail, cultural base we develop consumer insights, brand positioning.
We produce, light, capture and retouch photos to showcase your products on beautifully finished product imagery in studio.
Simple, clean photography to show your customers what your product is in a clear way, usually shot on a white background. Your choice of with or without shadow, straight on or overhead. This aspirational imagery is created for e-commerce product page online usage. It is designed to make your products stand out from your competition to drive online sales.
Lifestyle – Social Content Product
We work with our clients to develop style guides and we can develop a workflow specific to your requirements.
We shoot and retouch lifestyle photos for your social media channels. Our talented creators can help shape your feed, story and brand positioning to effectively engage your audience.
Videography – Social Content Product
Like our photography, our videography is among the most integral and memorable of our Brand Elements, because it allows us to express our Brand Identity and tell our unique Brand Story through striking footage.
Inspired by our ethos, ‘Where life happens’, it takes cues from fashion and luxury video direction, and is distinct, premium, modern and aspirational. As such, it follows the general principles and guidelines of photography outlined in the preceding section.
Our videography is characterised by the following attributes: Sophisticated, Modern, Dynamic, Magnetic, Engaging.
The following section describes the key considerations when shooting, or when selecting stock video footage, to represent our brand.
The world without photography will be meaningless to us if there is no light and color, which opens up our minds and expresses passion.