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If you run a small or midsize business in the Harrisburg area, Valpak of Central Pennsylvania can affordably get your brand’s message out with direct mail and digital marketing. Get a professionally designed print piece for The Blue Envelope® in the format of your choice, including single-panel coupons and circulars.
From smoothie shops in Millersville to car washes in Gilbertsville, small businesses throughout Central PA count on Valpak to deliver their ads to 340,000 qualified households in Harrisburg, Hershey, Lancaster, Reading, Altoona, State College and other local cities and towns in PA. These are consumers with more income and higher purchasing power than the local average.1 Statewide, we reach up to 1.48 million homes every month in cities like Allentown, Erie, Philadelphia, Pittsburgh and Punxsutawney.
As a full-service marketing agency, we’ll also help you reach consumers through desktops, laptops, tablets and smartphones. Get a beautifully designed website and landing page, along with a business profile page offering your coupons on valpak.com.
Direct Mail Solutions for Central PA
Since 1968, Valpak has been recognized as the national leader in direct mail. With nearly 140 office locations, our local print advertising attracts small and midsize businesses throughout Central PA that want to reach their target audiences. Whether you own a beauty salon in Shillington or run a dentist’s office in Mechanicsburg, our high-quality direct mail products will get your business noticed. Our print products include:
Direct mail coupons – Direct mail coupon advertising is the powerful, cost-effective way to grow your customer base, increase sales and drive brand awareness.
Specialty formats – Make an even bigger impact with your offer, utilizing the perfect cardstock weight and a strong finish with unique imprinting.
Valpak neighborhood-targeted postcards – Affordable, turnkey postcard solution that mails to same households as our famous Blue Envelope.
Solo postcards – A completely customizable product for companies looking for specialized marketing efforts, solo direct mail postcards arrive in targeted homes based on chosen demographics, including household size and income.
1. Compared to the average Harrisburg consumer. Claritas data with current year projections, Sept. 2019.
Digital Marketing for Small Businesses in the Harrisburg Area
Valpak’s Blue Envelope may be iconic, but we specialize in more than direct mail. With our expertise in digital marketing, our marketing reps will help guide you through our suite of digital products to improve your online footprint, including:
Website design – Work with our talented web development team to create a fresh web presence that’s also mobile-responsive.
Display advertising – Build awareness for your brand with banners and digital billboards that target mobile devices based on location, interest and intent.
Social media advertising – Engage consumers and increase your business visibility online with two different ad programs: Reach & Offers and Reach & Leads.
Search engine marketing (SEM) – Put your site closer to the top of search engine results pages (SERPs) with paid ads directed at audiences already searching for your product or service.
Small Businesses in Harrisburg That We Work With
Local businesses that choose to partner with Valpak for direct mail in Harrisburg are happy with their results. Check out our local coupons page to see the Central Pennsylvania businesses that advertise with us.
Valpak of Central Pennsylvania’s marketing consultants have decades of experience helping businesses like yours grow through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
“I will admit that I was a skeptical marketer at first. However, our monthly intake far exceeded our monthly investment. Our ROI grew by 96% the first two months alone and we held on to it! …I recommend Valpak because it is a great and inexpensive way to get your business exposed to a large audience. It has become a revenue stream for our business lines.” – Jean Nemeti, Director of Strategic Marketing, The Waterworks
“Valpak reaches a variety of customers that are out there and we also try to keep it local…As of right now, from day one, we started with Valpak…We tried other advertisers, but Valpak was the best.” – Moose Oakley, Manager, Arlington Auto & Tire
Proof of Performance for Ad Spend
Keep track of your ad spend every step of the way and watch as it comes back to you through new customers. Our performance tracking dashboard helps you stay on top of both your print and digital campaigns:
Daily, weekly and monthly reports
Measure calls, clicks, prints
Record sales calls and monitor the quality of your employees
Call today and learn more about taking your business to the next level.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak reaches a variety of customers that are out there and we also try to keep it local. Well, what’s good about the East Coast here is we have all four seasons and in the summer time we do a lot of advertising with air conditioning, and of course, the winter time, the heat. The heat is very essential to the customers out there. As of right now, from day one, we started with Valpak. And we tried RedPlum, we tried other advertisers, but Valpak was the best.”
MOOSE OAKLEY, MANAGER, ARLINGTON AUTO & TIRE
Contact your Valpak of Central Pennsylvania advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 340,000 qualified households in Harrisburg and surrounding communities for as little as pennies per household.
Valpak of Central Pennsylvania is an independently owned Valpak franchise.
Hardware Sales has advertised with Valpak since 1992. Owner Ty McClellan says he was looking for advertising that was more attention-grabbing than the traditional mediums. “Valpak seemed like a good fit for us.” He notes that while Valpak is “very affordable,” he still gets top-notch service from his marketing rep. Ty claims his rep comes up with “the best ideas for us and really help us grow and they care.” Valpak helped Ty grow Hardware Sales by increasing sales and bringing in new customers through The Blue Envelope and digital marketing. Ty “certainly would recommend Valpak to another business. Their technology, being able to track the success, is worth its weight in gold.” Your business can see similar results - call Valpak of Central Pennsylvania to find out how!
Valpak in Harrisburg FAQ
How Much Does It Cost to Advertise with Valpak in Harrisburg?
Valpak costs as little as 3 to 5 cents per household in Harrisburg. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Harrisburg area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Where Does Valpak Mail in Harrisburg and How Often?
Valpak mails to 340,000 top households in Harrisburg, Hershey, Lancaster, Reading, Altoona, State College and other local cities and towns in PA 10 times a year. You can also advertise to as many as 1.480 households statewide, in cities like Allentown, Erie, Harrisburg, Philadelphia, Pittsburgh, Punxsutawney and more. View the Harrisburg area map and schedule.
What Are Some of the Best Advertising Options Available in Harrisburg?
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Harrisburg. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Harrisburg area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Why is Valpak the Best Way to Advertise with Direct Mail in Harrisburg?
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience in Harrisburg with more income and higher purchasing power than the average local consumer. For even more targeting capabilities and format options for businesses in the Harrisburg area, check out our customizable postcards.
Does Valpak in Harrisburg Work?
You bet it does! Your Valpak rep in Harrisburg will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.