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The move, in association with ticketing firm Eventbrite, will enable anyone with a Facebook Page to help organize attendees to events, by issuing free or paid virtual tickets. The rollout begins today.
Users of the social network now get notices to events, everything from art shows, food truck appearances and pet adoptions to concerts, movies and sidewalk sales.
Members can now just say if they are "interested." Facebook believes having an actual registered ticket will make it more likely that the participant shows up, thus making it easier for the organizer to plan.
"You get a better signal on who is actually coming," says Pat Poels, a senior vice-president with Eventbrite.
His company has been an active presence on Facebook, selling tickets, but it required those who wanted to purchase to leave the social network and go to its website to register. Now, tickets can be obtained without leaving Facebook.
Facebook users have the option of offering tickets for free, or for a fee. Eventbrite says the fee on a $20 ticket sold would be $1.72.
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Eventbrite is a "gig economy" type business, like Square and PayPal for payments and Mailchimp for online newsletters, that connect to local businesses to allow them to add tools previously not available to them. It says it works with over 800,000 professional event creators
If a small business, for instance, wants to have a guest speaker and sell tickets online, they can register at the site and offer tickets directly to customers.
Now they can do it on Facebook without having to go to Eventbrite.
Follow USA TODAY's Jefferson Graham (@jeffersongraham) on Twitter, Instagram and YouTube.
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