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In a time where more consumers are expecting (and even appreciating!) growing levels of 1:1 personalization from their digital experiences, many eCommerce brands appear to be rather stuck in the mud.  That’s why we think moves announced by companies such as Apple and Google to limit the use of third party cookies through their platforms are going to be prove a great forcing function to help brands focus on what really matters: helping consumers get what they need.
Conversational AI is at a significant inflection point in the way the technology enables business.  For eCommerce brands, the ROI potential in 1:1 website visitor personalization currently sits where the promise of Big Data sat in the minds of marketers going back around a decade.  The promise of a step change in technology and its empowering effect on the way we can all do business sits tantalizingly in front of us, but many brands and businesses are still looking around, nervously eyeing their contemporaries, and hoping someone else will lead the way.
Here are some insights (and results!) from other eCommerce leaders to help your team get started thinking about how to approach this exciting work:
How to Sell-In a Web Personalization Strategy to Your Org
Best Website Personalization Tools – Pros, Cons, & Truth Revealed
At the time of this writing, website personalization is irrefutably the number one way an eCommerce marketer can drive faster time to the first sale, higher average cart value and increase customer lifetime value.  The trouble is that many organizations are thinking about personalization all wrong…
Revenue + Relationships: 7 Tactics for eCommerce Website Engagement
Engagement as a success metric has grown up and is finally ready to make its way in the business world. For eCommerce marketers, the soft and fluffy “likes” and “shares” of days gone by have been replaced by eCommerce website engagement metrics that are ready and able to demonstrate some breadwinning power.
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