en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en es en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fr en en en en en
● For travel suppliers and DMOs from the United States and most other nations in the world, the view of China that seems to prevail is near-term, because of the travails of the day—right now, it means little marketing because of a global pandemic, although it could be a professed worry about crime in the U.S. and the fear it stirs among Chinese travelers—and other concerns of a near-term nature.
Those who seek to bring more Chinese travelers to the United States embrace a short-term view or strategic vision of how to work the market should dispose of the notion. Why? Following below is, word-for-word, a notice released the week before last by China’s State Council.
“The State Council* announced a development plan for the tourism sector during the 14th Five-Year Plan period (2021-2025) in a circular on Thursday.
“By 2025, China will have a stronger modern system for the tourism sector integrating cultural development and boasting an improved barrier-free environment and services, according to the circular.
“By 2035, the country aims to become a world tourism powerhouse, with a wider variety of tourist hot spots, including national cultural parks, world-class tourist attractions and resorts, and state-level cities and blocks serving tourism and leisure, it added.
“Modern tourism requires supply-side structural reform, high-quality tourism products, and integration with other industries, the circular said.
“It involves promoting smart tourism with digital, networked and intelligent scenarios and expanding the application of new technologies in tourism.
“Tourism development, the circular said, should pursue harmonious co-existence with nature in steadily building national cultural parks and national parks, protecting historical resources, based on general surveys of Chinese cultural resources, and natural resources.
“To advance mass tourism and consumption, preferential policies, services, and public infrastructure should keep up with emerging development patterns such as contactless tourism and consumption.
“A modern tourism governance system should be in place for handling tourist complaints to safeguard their legitimate rights and interests, emergency responses, as well as prevention and control of major
risks from disasters and accidents,” according to the circular.
(The source for the above is the Xinhua News Agency, or New China News Agency, official state press agency of the PRC.)
* The State Council is the chief administrative authority of the People’s Republic of China. In plain parlance, it is the organization with ties to the Chinese Communist Party. It manages the day-to-day business of the central government and oversees the activities of local governments. It more or less handles things between the quinquennial Chinese Party Congresses. The next Congress will take place this autumn in the Great Hall of the People in Beijing.
● Notes on the significance of the circular: Think long-term.
This five-year plan will follow the previous five-year plan, which acknowledged the importance of tourism (mostly domestic tourism) to the nation’s economy. By then, tourism had become seen as an instrument of economic stimulus and development, as it encourages consumer spending for products that do not require as much infrastructure as do most consumer products such as apparel, automobiles, cycles and other tangibles.
The determination to become a tourism “superstar” bodes well over the long-term for U.S. travel suppliers and DMOs looking to host Chinese visitors. Frictions and/or tensions between the United States and China notwithstanding, Chinese travelers like the U.S. enough that they will likely comprise the third largest source market for overseas visitors to the USA once there is a full year of recovery behind us.
And we like one another. More evidence that Chinese visitors like the USA, and should like it for some time to come: Even with the pandemic operating full throttle during the past school year (2020-2021), more than 317 thousand Chinese were enrolled colleges and universities in the United States. Tourism professionals like to point out that foreign students who study at universities in the United States become, in effect, ambassadors for the USA.
Among those ambassadors could be Xi Jinping’s daughter, Xi Mingze, graduated from Harvard University in 2014.
Another fact that illustrates the importance of a long-term view is the relationship that America has with Chinese President Xi Jinping. Xi first visited the U.S.—specifically, Iowa—in 1985 when he was part of a delegation conducting a two-week study of U.S. agriculture. He apparently formed a bond of sorts with Iowa after staying with an Iowa family. Xi returned for another visit to Maxwell, Iowa 30 years later and visited the same family. All totaled, Xi has visited the U.S. on seven occasions.
Does all of the above suggest that it will benefit tourism to the United States?
Well, it shouldn’t hurt, should it?
Uno, Dos, Tres, Cuatro—Mexico’s Top Tens
TRADE TALK & Tourism Industry Buzz
Click to share on Facebook (Opens in new window)
Click to share on Twitter (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to print (Opens in new window)
Click to email a link to a friend (Opens in new window)
Filed Under: China Tagged With: Chinese tourism trends, Chinese tourists interests, Chinese Travelers
The Inbound Report September 07, 2022
The Inbound Report August 24, 2022
The Inbound Report August 10, 2022
The Inbound Report July 27, 2022
The Inbound Report July 13, 2022
The Inbound Report June 22, 2022
The INBOUND REPORT June 08, 2022
The INBOUND REPORT May 25, 2022
The Inbound Report April 27, 2022
Archives Select Month September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January 2018 December 2017 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 April 2015 March 2015 February 2015 January 2015 December 2014
Categories Select Category Agritourism Airlines Annual Outlook for Overseas Markets Asia/Pacific Associations Attractions Australia Brand USA Brazil Canada China Complete Issue Connect Item Connect Travel Destinations DMOs Eurozone France Full Issue Germany Guest Article Guest Columnist Hodge Podge Hotels Inbound Arrivals India Industry Jobs Industry News Internat’l Media Marketing Interviews ipw Ireland ITB Japan La Cita Latin America LGBT Lobbying Marketing Medical tourism Memoriam Mergers and Acquisitions Mexico NAJ Items NAJ News New Product News Photo Album Receptive News South America South Korea Sponsored Content Sponsored Story Student Market The Touroperator,com Tour Operators TourOperatorLand Trade News Travel Agents TravelAbility Trends & Research Trump Slump Unbound Uncategorized United Kingdom WTM