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Marketing Faculty at Lagos Business School (LBS), Dr Uchenna Uzo has been selected as a Highly Commended Winner for his case, ‘Indomie Noodles in Africa: Lessons on Digital and Cultural Branding’ at the 2019 Emerald Literati Awards.
Co-authored by Visiting Professor of Marketing, Louis Nzegwu, the case explains how social media and digital marketing strategies can be used to move consumers from brand awareness to brand loyalty, using Dufil Prima Limited, the manufacturer of Indomie Noodles as an example.
Dr Uzo has made remarkable contributions to the LBS case study collection and recently became a recipient of the 2019 Dean’s Case Award for his case, ‘Research in Motion: Managing Channel Conflicts’ which has the highest number of downloads.
The case ‘Indomie Noodles in Africa: Lessons on Digital and Cultural Branding’ was published in Emerald’s Emerging Sources Case Collection in 2017 and has now been made freely available on the Emerald Insight website for the next six months.
The teaching methodology at LBS is based on the case study method and the School has one of the largest collection of cases in Africa.
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The Lagos Business School chapter of the Beta Gamma Sigma society has been bestowed the Highest Honours status for the 2021-2022 academic year.
The Lagos Business School chapter of the Beta Gamma Sigma society has been bestowed the Highest Honours status for the 2021-2022 academic year. The Highest Honours status is the highest distinction possible for Beta Gamma Sigma chapters. Beta Gamma Sigma (BGS) is the exclusive business honour society for students enrolled in business and management programmes accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Lagos Business School (LBS) signed a Memorandum of Understanding (MoU) with Access Corporation on August 1, 2022
This collaboration was established to jointly develop projects designed to promote and facilitate the exchange of ideas and research.
Lagos Business School Alumni Association gets new President and Vice President
We extend warm congratulations to the MD/CEO, Unified Payments, Mr Agada Apochi, on his appointment as the new President of the Lagos Business School Alumni Association and Mrs Owen Omogiafo, President and Group CEO of Transcorp, on her appointment as the new Alumni Vice President.