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Without advertising, you rely solely on word-of-mouth to grow your business. Without an advertising agency, you rely on your own marketing expertise to achieve a positive return on investment. With everything that goes into running your business, do you have the bandwidth to add marketing to your responsibilities?
Choosing an IA advertising agency can be a daunting process. Do a quick internet search for “top advertising agencies Cedar Rapids” and you’ll see multiple directories with lists of local ad agencies. Insider note: Many advertising agencies and marketing firms pay to be on these “top” lists. When considering your options, think about how best to reach your audience (which marketing channels), how you will measure the success of your campaigns (ROI tracking) and, most importantly, how much it will cost you.
Valpak of Mid East Iowa has been the choice full-service advertising agency for IA businesses since 1977. We’re family owned and operated with expertise in direct mail and digital marketing (and we have the ROI tracking to prove it).
You have a plethora of advertising options for your Iowa small business. Some options are more lucrative than others. Make sure to do your homework and choose your advertising (and advertising agency!) wisely.
You may know Valpak as the leader in direct mail. We are certainly that, but so much more. How consumers make purchasing decisions has drastically changed in the past 10 years. The immediacy of information on the web makes it critical for any business to advertise online. Valpak is a Google Premier Partner and your Mid East Iowa team is Google AdWords certified. Unlike an all-digital agency in Cedar Rapids, we recognize the importance of combining digital with direct mail to deliver better results for our clients. In fact, conversions increase by 28% when an advertiser combines direct mail and digital marketing. That’s powerful!
Businesses across the Eastern Iowa corridor and Cedar Valley area use Valpak of Mid East Iowa for all their advertising needs. If you choose to partner with us, you’ll work directly with the Valpak owner on your marketing strategy and campaigns. It’s this owner-to-owner relationship that sets Valpak of Mid East Iowa apart from its competitors. That, and our high-income, high-spending audience.
Valpak’s Eastern Iowa Advertising Audience
Households that receive the Valpak Blue Envelope of advertising boast 33% higher household incomes and home values and 27% higher purchasing power than the U.S. average. And, you can mail to as many as 110,000 homes every month in the Cedar Rapids area (hundreds of thousands statewide, including Des Moines and Iowa City).
With Valpak, your business only advertises to the local audience most likely to frequent it. If your located in Iowa City, direct mail from Valpak will not go to Cedar Rapids households and vice versa. Valpak of Mid East Iowa enables you to segment our audience based on your location:
Cedar Rapids Marketing & Advertising
Attract new customers in Cedar Rapids, Hiawatha, Marion, Fairfax, Shueyville and Swisher (reach: 50,000)
Target homeowners (not college kids!) in Iowa City, North Liberty, Coralville, Tiffin and Solon (reach: 30,000)
Overcome your competition and increase sales in Cedar Falls, Waterloo and Evansdale (reach: 30,000)
Drum up interest and give consumers a reason to try your business in Dubuque (reach: 20,000)
Valpak of Mid East Iowa knows how important proof of performance is to small business advertising spend. We help you track your ROI with our performance tracking dashboard, which includes our exclusive reporting and analysis tools. It’s the flexibility, precision and affordability of our mail marketing solutions that make them viable for most business types.
From coupons in The Blue Envelope® to postcards, Valpak proudly prints all its products in the USA. The Valpak Manufacturing Center is the most-integrated and automated short-run printing facility in the world. To date, more than 75% of the envelopes we mail employ “smart” technologies and that number continues to grow. And, 9 out of 10 households that receive Valpak open the envelope (8 out of 10 look at every ad inside!). Our advertisers are capitalizing on these targeting opportunities and seeing returns as high as 3x their initial investment.
Coupon advertising in the Valpak envelope mail to 110,000 households across Eastern Iowa.
Flyers that provide more space to promote multiple locations or seasonal events.
Valpak neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
1-to-1 custom postcards with customizable formats and mailing dates to take your 1-to-1 marketing to the next level
Event postcards are an automated postcard service that reaches a new audience each month. Audiences focuses include birthday, new mover/homeowner and Medicare aging-in.
Coupon Design Best Practices
Creating an effective coupon is much more than being in the right place at the right time. Research shows that most consumers will only give a coupon three seconds worth of attention to determine whether it fits their needs or wants, so it’s important to utilize simple and clear ad design to make the right first impression. Through an independent consumer research study, we identified what consumers want from coupon advertising.
Ads that read more like billboards and less like books
Clean, modern ad design with engaging photography
Only essential information to make a purchase decision
A clear marketing headline with a strong call to action
If you don’t count “design” as one of your skills, don’t worry. Valpak has a design team to create a beautiful, lean design ad for your business.
From all-inclusive web design to search engine marketing, Valpak’s digital marketing solutions help Iowa business owners create loyal relationships with consumers, improve their online profiles and bring in more qualified local customers.
When consumers visit your website, it should be easy for them to do business with you. If your website design needs work, Valpak can help. If you don’t have a website, Valpak can create one for you. Of course, all our website designs are mobile-responsive, which means they’ll scale beautifully across all devices (laptops, desktops, smartphones, tablets).
Social media advertising is an essential building block to brand awareness and customer connection. Through targeted ads, we’ll help you build your brand awareness and keep conversations flowing. We have the social media and marketing resources to manage your content strategy: crafting offers that bring traffic to your door, knowing the best time to deploy new messages, and gaining solid insight into what your customers want right now.
Display advertising is a digital marketing tool that boosts web traffic, brand awareness and sales. These display ads, in dynamic and static formats and a variety of sizes, promote your business on popular mobile apps and websites. Each display advertising campaign includes comprehensive audience targeting, creative design and ongoing support.
Additional Digital Marketing Services
List your business online with a profile on valpak.com to extend the reach of your offer.
Get your business in front of the right consumers with search engine marketing managed by Valpak.
Mobile display ads target devices based on location, interest and intent.
Mid East Iowa Small Businesses That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Mid East Iowa. Check out our local coupons page to see the Cedar Rapids businesses that advertise with us.
Our team of marketing consultants have a breadth of experience helping businesses grow from the ground up. Valpak of Mid East Iowa’s success is tied with that of your business!
Small Business Marketing That Gets Results
Working with Valpak of Mid East Iowa has many advantages but one of the biggest benefits is having 24/7 access to a performance tracking dashboard. You know exactly how your direct mail and digital marketing campaigns are performing, from print distribution to incoming phone calls. Our marketing consultants will help you interpret the results and implement strategies so you can achieve your desired ROI. Call us today to get started!
Sources: Claritas data with current year projections (compared to the average U.S. consumer). Valpak® Readership Study.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“The first year was so successful, I mean, it had blown up… We had these tickets piled up of coupons people were bringing back. But everybody calmed down, and our accountant says, ‘Hey, we’re up 9%, 10%.’”
NICK HILLMAN, ACTIVITIES DIRECTOR, ST. DEMETRIOS GREEK ORTHODOX CHURCH GREEK FESTIVAL
Target your customers and increase sales with Valpak of Mid East Iowa direct mail and digital advertising. Contact us to advertise in Cedar Rapids, Iowa and more Eastern Iowa cities: Iowa City, Cedar Falls-Waterloo, Dubuque.
Direct Mail Marketing Success
Traci Ward, marketing director for Kurtz Brothers, has used Valpak since 2015. She was reluctant to try print advertising again after not having success in the past. However, after one year advertising with Valpak, she saw a huge return and decided to expand her mailing quantity to twice as many homes. One of the biggest benefits Traci sees advertising with Valpak is the ability to track marketing campaigns. Traci appreciates the call tracking feature and uses it to evaluate how employees respond to phone leads. Your business can see similar results if you choose Valpak, the Mid East Iowa advertising agency that provides an unrivaled level of service.
“The first year was so successful, I mean, it had blown up... We had these tickets piled up of coupons people were bringing back. But everybody calmed down, and our accountant says, ‘Hey, we’re up 9%, 10%.’” - Nick Hillman, Activities Director, St. Demetrios Greek Orthodox Church Greek Festival
“I started advertising 10 years ago because Valpak was a well-known name. Valpak has positively changed my business by increasing my car count each month. My perception of Valpak has changed through the years. Valpak is more digital than I first expected. I would recommend Valpak to other businesses.” – David Becker, Operator, Meineke Car Care Center
Valpak in Cedar Rapids FAQ
How Much Does It Cost to Advertise with Valpak in Cedar Rapids?
The cost to advertise with Valpak in Cedar Rapids starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Cedar Rapids area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in Cedar Rapids and How Often?
Up to 110,000 top households in Cedar Rapids and surrounding communities receive Valpak each month. You can also advertise to hundreds of thousands of homes across the state in areas like Des Moines and Iowa City. View the map and schedule for the Cedar Rapids area.
What Are Some of the Best Advertising Options Available in Cedar Rapids?
If you’re looking to advertise your business in Cedar Rapids on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Cedar Rapids, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail in Cedar Rapids?
Because 9 out of 10 households that receive Valpak open it, your business will get more exposure, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers with 33% more income and 27% higher purchasing power than the U.S. average. To explore additional targeting options and direct mail formats for Cedar Rapids area businesses, visit our postcards page.
Does Valpak in Cedar Rapids Work?
Yes! Cedar Rapids businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.