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With the day-to-day challenges of running a successful business in the Bay Area, marketing is often a knee-jerk reaction to poor performance rather than the year-round strategic focus it should be. To most effectively utilize your advertising budget, you need the right partner. But how do you choose? A quick internet search for “advertising agencies San Francisco Bay Area” or “top marketing agencies San Francisco” will render results for agencies and marketing firms that specialize in large brands with big pockets. What you really need is a local Bay Area marketing advocate that understands the competitive landscape of your industry and the needs of your core customers: Valpak of the Bay Area.
Valpak’s local media consultants provide best-in-class marketing solutions that span the path to purchase – from consideration to evaluation – and respond to shopper demand to help Bay Area business owners realize higher returns on ad spend. We evangelize an omnichannel approach to advertising, combining affordable direct mail with the latest in digital and social advertising to reach consumers throughout the shopper journey.
Choosing the Best Bay Area Advertising Agency
Every day, the average Bay Area, California consumer is exposed to thousands of ads. As a business owner, how do you break through the noise and ad blindness? The best way to advertise in the Bay Area is direct mail and digital marketing.
With this one-two punch method, results are tangible and trackable. Valpak of the Bay Area can help you target your best customers from the 1.3 million high-income households in Oakland, San Mateo, the Silicon Valley and surrounding communities that receive the local Blue Envelope of coupon ads each month (and the thousands more looking for your products and services online). It really is that simple. Take a look at our product offerings and contact your Bay Area advertising consultant for a free marketing analysis today.
Direct Mail Formats in the Bay Area
Direct mail coupons: Incentivize consumers to do business with you using our best-selling direct mail format. 82% of people who receive Valpak look at every coupon ad inside The Blue Envelope.
Flyers & circulars: Share more about your business with the extra space of large-print formats. Flyers and circulars work for restaurant menus, special events, automotive sales, furniture stores and more.
Specialty formats: Stand out with a premium ad in your choice of finish or format. Include a unique code on each piece to prevent misuse and track redemptions to match redeemed offers back to specific addresses.
Valpak neighborhood-targeted postcards: Mailed to the same high-income households as the Valpak envelope, these turnkey postcards include creative design, artwork, lists, addressing, processing, print and postage for one low rate.
Customizable postcards: The most flexible of our direct mail offerings, solo postcards enable you to mail on your schedule to the households you choose. You can provide a mailing list or we’ll create a custom list for you.
Digital Marketing Services in the Bay Area
Business listing: Capitalize on the brand power of Valpak by listing your business on our website (valpak.com). Listings include distribution to our network of partner sites for added exposure.
Web design: Make a great first impression with a custom website optimized for mobile to enhance user experience as well as performance with search engines like Google.
Search engine marketing (SEM): Increase traffic to your website with pay-per-click advertising that includes keyword recommendations and bid management.
Display advertising: Target mobile devices based on location, interest and intent with display advertising. These eye-catching ads drive brand awareness and include design and ongoing support.
Social media advertising: Build and engage your social media fan base with customizable ad programs that target your best customers on Facebook and Instagram.
Businesses in the Bay Area That We Work With
Whether it’s a beauty shop in Oakland, a contractor in San Mateo or a fitness center in Silicon Valley, our clients are happy they chose to partner with Valpak of the Bay Area. Visit our local coupons page to see the Bay Area businesses that partner with us.
El Gato Painting has advertised with Valpak since the 1970s. Decades later, current owner Ken Slosarik continues to advertise with Valpak because it’s consistently successful in bringing new customers to the business. Using both Valpak direct mail and digital marketing, Ken has been able to grow the business substantially. One of his favorite features of the package is call tracking, which makes it easy for him to monitor the number of phone leads coming in from his advertising.
“Pottery World was using other direct mail campaigns and not having much success. We decided to try Valpak and have been really pleased with the results. In the last year, Valpak has brought in over $100,000 in revenue for the store, which has completely blown away our expectations.” — Amy Hume, Marketing Directory, Pottery World
“Valpak helps customers to come into our store, try our food, after tasting their food, they stick with us. As a business owner, I don’t have that much time to spend on finding digital in one place and then print in a different place, so Valpak made that easier for us to bring everything under the same umbrella and it will save my time.” – Sam Gouhary, Owner, Ny Pizza and Pasta
Proven Advertising Ideas with ROI Analysis
With 140 office locations, Valpak is widely recognized as the national leader in direct mail. Across California, Valpak mails to more than 4.4 million households every month in the Bay Area, Sacramento, Fresno, Los Angeles, San Diego and more metro markets.
Your Valpak of the Bay Area marketing professional will help you decide which products are the best fit for your business. With audience targeting by location, demographics, consumer potential indices and purchase power, it’s easy to meet your marketing goals without waste. And you’ll know how your advertising spend is performing at any given time with our ROI measurement capabilities:
Performance tracking to capture every consumer action in response to your direct mail ad, including calls, prints, clicks and views.
Call tracking to monitor call volume and how your staff responds to phone inquiries. Use the call recordings as a performance management tool.
Source: Valpak Readership Study, April 2021.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
Valpak’s Bay Area ad agency makes it easy to advertise when and where you choose with a variety of full-service marketing solutions for every advertising budget. Reach your desired audience (up to 1.3 million households) in Oakland, San Mateo, the Silicon Valley and surrounding communities for as little as pennies per household.
HEAR FROM YOUR PEERS
Valpak in the Bay Area FAQ
How Much Does It Cost to Advertise with Valpak in the Bay Area?
The cost to advertise with Valpak in the Bay Area starts at pennies per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Bay Area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in the Bay Area and How Often?
Up to 1.3 million top households in Oakland, San Mateo and the Silicon Valley receive Valpak each month. Statewide, we mail to more than 4.4 million households, including in cities like Sacramento, Fresno, Los Angeles and San Diego. View the map and schedule for the Bay Area.
What Are Some of the Best Advertising Options Available in the Bay Area?
If you’re looking to advertise your business in the Bay Area on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in the Bay Area, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail in the Bay Area?
With an open rate of 93% among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards target consumers in the Bay Area with high incomes and home values. To explore additional targeting options and direct mail formats for Bay Area businesses, visit our customizable postcards page.
Does Valpak Work in the Bay Area?
Yes! Bay Area businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.