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While Pittsburgh ranks in the top 25 U.S. cities for small businesses and is considered the “next best startup city in America,” according to Inc, success in the Steel City is hard earned. Entrepreneurs and seasoned business owners alike must be strategic when advertising in Pittsburgh to generate results. Whether you own a home remodeling company in Zelienople or a nail salon in Wexford, there is one full-service advertising agency that tailors marketing campaigns to businesses of all industries and sizes: Valpak of Western Pennsylvania.
Finding the Right Marketing Agency in Pittsburgh
Not all Pittsburgh marketing agencies provide solutions business owners and decision-makers need. Finding a full-service advertising agency proficient in digital and print marketing is challenging and time-consuming. An online search for “advertising in Pittsburgh” will likely yield the top x advertising agencies in Pittsburgh that require further research. The top responses may initially appear helpful, with “X Best Pittsburgh Advertising Agencies” emblazoned across each website’s homepage. But look a bit deeper and you’ll find these particular sites are little more than directories listing advertisers that “pay to play.”
However, targeted direct mail continues to perform for local businesses. Combining digital marketing and direct mail is a cost-effective way to achieve multichannel success.
For more than 50 years, Valpak has been an innovator in direct mail marketing, but its digital suite of products also generates excellent ROI. Valpak of Western Pennsylvania is the local Pittsburgh digital marketing firm businesses can depend on for all their advertising needs. We work tirelessly to provide high return on ad spend with marketing solutions that keep our clients’ businesses top of mind with consumers.
Display advertising elevates a brand’s reputation with impactful banners and digital billboards placed on popular websites, apps and social media platforms. Valpak’s display advertisements target local audiences at the bottom of the sales funnel that show interest in your industry and guide consumers to your website so they can spend money.
Last year, U.S. consumers spent over $517 billion with online merchants – did your business get a slice of the action? Valpak’s web design team can build your business website from the ground up or optimize your current site so it is user friendly and responsive for mobile devices. Potential customers will be able to navigate your webpages quickly and easily with short load times, regardless of the device they’re using.
In today’s digitally driven climate, social media advertising is a must for businesses looking for an affordable and easy solution for building brand awareness and engaging consumers online. Valpak can help increase your business’s visibility and build your follower bases on Facebook (1.2 billion daily active users) with ad programs that come in two forms.
Pay-per-click advertising (PPC), or search engine marketing (SEM) will quickly move your business site to the top of search engine results pages (SERPs) through paid, targeted ads. Valpak develops and maintains successful online ad campaigns while providing a high return on ad spend for our clients. Valpak of Western Pennsylvania takes a full-service approach to managing your campaign, from keyword bidding to optimization.
Valpak will create a Business Profile Page for  your business on on valpak.com will get you in front of more consumers, which will bring in more calls and sales. Your business will also be listed on our network of partner websites, search engines and directories. A business profile page will extend the reach of your ad to the millions of people who use valpak.com every year.
Pittsburgh’s Advertising Leader in Direct Marketing: Valpak of Western Pennsylvani
With nearly 140 office locations, Valpak has solidified its dominance in direct mail marketing, mailing more than 430 million Blue Envelopes to millions of targeted households last year. Nine out of 10 consumers who received Valpak open it and 8 out of 10 look at every ad inside. Valpak U.S. households have 33% more income and 27% higher purchase power. Your ad arrives in homes that will see your ad and have the disposable income to spend money with your business.
Since 1968, Valpak has used extensive research and data to achieve its precise targeting capabilities. Audience targeting, combined with relentless design testing and improvements, make Valpak the national leader in the direct marketing space. Valpak’s designers create advertisements using lean ad design (one image and one best-practice offer per ad). This enables consumers to see the value of each offer immediately.
All Valpak’s high-quality direct mail products are printed at our state-of-the-art manufacturing facility. The Valpak Manufacturing Center (VMC) utilizes the latest advancements in automated systems and is considered the “largest, most efficient short-run printing facility in the world” among innovation professionals.  Valpak’s printing, packaging and distribution process enables the VMC to print an impressive output of more than 16 billion ad inserts every year.
Direct Mail in Pittsburgh
Direct mail coupons – Direct mail coupons have been signature product for over 50 years. Effective and affordable, they give consumers a reason to try your business.
Direct mail flyers – Larger print format of direct mail coupons, ideal for businesses that need more advertising space for promoting menus and special sales events.
Neighborhood-targeted postcard – are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
1-to-1 custom postcards – Enjoy 1-to-1 direct mail marketing based on your schedule and audience preferences.
Businesses in Western PA That We Work With
Valpak marketing consultants have the experience and knowledge to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals. Check out our local coupons page to see the Pittsburgh businesses that advertise with us.
You can rely on the dedication and decades of experience by every marketing consultant at Valpak of Western Pennsylvania. We are committed to creating custom marketing campaigns that fit the needs and profile of every local business. We will be your marketing partners and watch your business grow together.
“Valpak has been a great experience for our company over the years! We always generate a lot of good, quality leads, even during our slower months.” – Lauren L’Herbier, Marketing Manager, Air Duct Maintenance, Inc.
How Is Your Pittsburgh Advertising Campaign Performing?
There are some Pittsburgh marketing agencies that don’t provide performance tracking, leaving business owners in the dark or forcing them to figure out advertising ROI on their own. When you partner with Valpak of Western Pennsylvania, you will be able to see how each campaign is doing via Valpak’s performance dashboard, which tracks:
Your Valpak rep will ensure you understand your marketing analytic insights and help you interpret your comprehensive reporting results. From there, they’ll work with you to adjust your marketing strategies to optimize your campaign for success. Connect with us on Facebook and find out what we can do to introduce you to the neighborhood!
Sources: Valpak® Readership Study. Claritas data with current year projections (compared to the average U.S. consumer).
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak has been a great experience for our company over the years! We always generate a lot of good, quality leads, even during our slower months.”
LAUREN L’HERBIER, MARKETING MANAGER, AIR DUCT MAINTENANCE, INC.
Contact your Valpak of Western Pennsylvania advertising agency today for a free marketing consultation. We’ll walk you through how you can reach hundreds of thousands of qualified households in Pittsburgh, Cranberry Twp., Mars, Sewickley, Allison Park, McCandless, Fox Chapel, Murrysville, Bethel Park, Upper St. Clair, Mt. Lebanon, Bridgeville, Robinson Twp., McMurray, Seven Fields and surrounding western Pennsylvania communities for as little as pennies per household.
Valpak of Western Pennsylvania is an independently owned Valpak franchise.
Advertising Success with Valpak
Dr. Tamara Kroboth is the owner of Cigna Kroboth Orthodontics in southern New York and has advertised with Valpak for over 14 years. She began using Valpak to advertise her orthodontic practice to reach a broader base of customers and quickly realized it helped with brand recognition. Dr. Kroboth says having a local rep along with precision tracking sets Valpak apart from other top ad agencies. Her practice can target higher-income households, so she's getting the patients she wants in the door. Today, Dr. Kroboth also uses Valpak for digital advertising. She's been using Google Ads with great success. Because she doesn't have time in her busy schedule to manage Google Ads, Valpak handles them for her, ensuring all her keywords get covered. You too can get the most from your advertising in Pittsburgh by choosing Valpak of Western Pennsylvania.
Valpak in Pittsburgh FAQ
How Much Does It Cost to Advertise with Valpak in Pittsburgh?
The cost to advertise with Valpak in Pittsburgh starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Pittsburgh area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in Pittsburgh and How Often?
Hundreds of thousands of top households in Pittsburgh and surrounding western Pennsylvania communities receive Valpak each month (millions of households statewide, including the areas of Allentown, Erie, Harrisburg, Philadelphia and Punxsutawney). View the map and schedule for the Pittsburgh area.
What Are Some of the Best Advertising Options Available in Pittsburgh?
If you’re looking to advertise your business in Pittsburgh on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Pittsburgh, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail in Pittsburgh?
With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach U.S. consumers with 33% more income. To explore additional targeting options and direct mail formats for Pittsburgh area businesses, visit our customizable postcards page.
Does Valpak in Pittsburgh Work?
Yes! Pittsburgh businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.