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Automat comes in first out of 17 vendors, with top scores in conversational platform characteristics, enabling AI capabilities and breadth of services and customer support
Montreal– February 21, 2018– Automat, the leader in AI-driven Conversational Marketing, today announced the company is the top conversational marketing provider according to Opus Research in a report just published on the Foundations of Conversational Marketing. Out of hundreds of vendors identified, 17 were shortlisted to be part of the Opus report, and of those Automat’s capabilities rose to the top tier.
Opus Research explains “Conversational Marketing” employs messaging bots to engage prospects and customers in AI-infused conversations in ways that make them the source of the most recent and accurate indicators of their intents, preferences and instructions. Leveraging this new approach to consumer engagement, brands gain competitive advantage and increased customer lifetime value by maintaining an ongoing relationship through ubiquitous bots. Opus notes that Automat is alone in offering an “enterprise-grade” marketing platform that leverages custom-built AI to drive understanding, recommendation and personalization.
“We’ve tracked Automat’s industry-defining activities since the company’s inception, and it comes as no surprise they are the Conversational Marketing leader,” said Dan Miller, founder and lead analyst at Opus Research. “Automat’s success can be attributed to the depth of its platform and AI capabilities, the breadth of its services and the demonstrated expertise and ability to meet the needs and demands of global brands. While Conversational Marketing is relatively new, Automat’s team brings decades of experience from the companies that defined Conversational Commerce, the direct precursor to Conversational Marketing.”
“Conversational Marketing’s time has come. Automat was founded to give brands a voice to chat with consumers, get to know them and ultimately build valuable ongoing relationships. Opus’s report provides marketers a comprehensive overview of the Conversational Marketing landscape that aids in identifying the providers who can truly deliver an enterprise grade AI solution for the world’s largest brands,” said Andy Mauro, co-founder and CEO of Automat.
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