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From reality star, to lawyer, to fashion icon, Skims owner, and now skincare entrepreneur, Kim Kardashian has just launched her nine-product skincare collection, SKKN by Kim. Kardashian has many ambitions and skincare has been one for a long time, as Hulu’s The Kardashian’s star was wanted to bridge the gap between dermatological expert products to everyday people wanting high-performance skincare. The products are available via her US direct-to-consumer website skknbykim.com.
When you receive your products, they’ll be packaged in sustainable and recyclable materials. The bottles are also made to be refillable to reduce impact on the environment.
The nine-step products includes the Cleanser, Toner, Exfoliator, Hyaluronic Acid Serum, Vitamin C8 … [+] Serum, Face Cream, Eye Serum, Oil Drops, and Night Oil all totaling $575.
Hannah Tveite for SKKN by Kim
The set doesn’t come cheap. At $575 dollars, it’s a skin product system that’s telling us that it takes more than a cleanser, toner, and moisturizer to clean one’s face. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it,” says Kardashian, who is the brand’s CEO.
Perhaps what Kardashian is doing what Korean women have been trying to tell us all along: that facecare requires many steps, attention, and detail. SKKN by Kim combines Kardashian’s ambition and visionary approach from all the years she has spent working with skin experts and specialists at Coty. Coty has a 118-year legacy as one of the world’s largest beauty companies, having a portfolio of body care, fragrance, cosmetic, and skin care brands under their leading.
It was important for Kardashian that every skin type is represented with products that meet everyone’s tone and texture needs. “In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” says Kardashian. She and her team have used active ingredients like hyaluronic acid, niacinamide, glycolic, and lactic acid are some of the few. Traditional ingredients from vitamin C and shea butter can also be found.
SKKN by Kim Face Cream, $85.
But, will her millions of social media followers be able to afford? The cleanser is $43 and it costs $37 to refill. In a light foam, it’s able to dissolve make-up, water resistant residues, unwanted oils, and impurities without stripping the skin. The Hyaluronic Acid Serum is $90, and a multi-molecular weight hyaluronic acid serum that provides 72-hours of moisturizer, reducing dehydration and fine lines. And the face cream is $85 that firms the skin while reviving it at the same time. It is formulated with postbiotics and enriched with a natural alternative to retinol.
Mario Sorrenti photographed Kardashian in campaign shots, and Perron-Roettinger guided the direction of the brand’s identity, product, and packaging.
Two weeks in and under lawsuit
But with the launch of SKKN by Kim has come a lawsuit. Black-Brooklyn-owned Beauty Concepts has filed suit, claiming that Kardashian’s SKKN infringes on their trademark SKKN+, which provides salon services, and which they have been operating under that name since 2018.
Kardashian’s attorney, Michael Rhodes is calling the situation a “shakedown,” according to TMZ. The Beauty Concept founder Cydnie Lunsford sent a cease and desist letter to Kardashian, after her corporation Kimaprincess sent trademark applications for SKKN by Kim and SKKN. Lunsford claims that SKKN+ filed for their trademark application two days before Kardashian applied for her SKKN by Kim application- and Kardashian’s SKKN application for trademark wasn’t filed until July 2021.
“This lawsuit is not what it seems. SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian’s successful KKW line of products. Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products. This prompted the current shakedown effort,” says Rhodes.
But Kardashian isn’t the only one. Hailey Bieber was sued after naming her skin-care collection Rhode, a name which belongs to a clothing brand, but it’s also Bieber’s middle name.
Starting a skin care brand seems to be for the celebrity not faint of heart, but one thing’s for sure, you will need to have some extra money if you want to buy quality products like SKKN by Kim.