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Our eCommerce marketing agency offers a full suite of digital marketing services. We are eCommerce marketing experts with decades of experience in creating and delivering high-converting digital marketing campaigns for eCommerce sites. As proven leaders in the industry, we have earned a reputation for using cutting-edge techniques and tools that deliver consistent results for our clients. In addition to providing consultations, our eCommerce marketing agency can also be your partner in putting proven strategies into action.
eCommerce Marketing Services for Your Business
We take great pride in being an eCommerce marketing agency that doesn’t insist on one-size-fits-all solutions. Companies that trust us with their marketing needs receive one-on-one attention and customized eCommerce services. For some, this means asking us to handle all of their online marketing needs. For others, it’s providing marketing services for one specific channel. Whatever the case, we always start by getting to know our clients’ companies, their industries, and their unique goals. That way, we can craft one-of-a-kind eCommerce campaigns that fit them perfectly. All of our clients have their own project managers and personalized dashboards to easily track the progress of their campaigns. Project managers will regularly provide reports and use tracking software to document statistical, tangible progress throughout the lifetime of each eCommerce marketing campaign.
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As part of our suite of eCommerce marketing services, we consult with clients about each channel they want to optimize. That way, we can create marketing initiatives that are unique to the needs of each individual client. These campaigns include the structures and frameworks required to reach the most ambitious of eCommerce marketing goals. Whether working with existing marketing teams and strategies or crafting completely new marketing plans from scratch, our eCommerce marketing agency has the expertise to deliver exceptional data-driven strategies for online businesses of any size.
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Site Migrations Are Common. Site Migrations That Also Skyrocket Revenue? That’s the IWD Difference.
QC Supply has been a staple in the agricultural industry since 1982. Back then, it operated out of a garage. Nowadays, it’s a recognized international brand trusted by farms, businesses, and resellers. They needed a website that matched this reputation. So, we migrated them to Magento 2 and made some other critical improvements. The result? Among other things, QC Supply saw its revenue increase 61.72% in just 2 years!
"IWD isn’t just developing for QC supply to get items checked off of a task list, they’re actually striving for our annualized goals.” - Brett Corrick, Vice President of IT, QC Supply
eCommerce Marketing Services Include:
You can’t beat organic traffic. Ranking high in organic search results for the keywords that are most relevant to your eCommerce website gives you a consistent stream of qualified leads. Our eCommerce marketing agency will craft an integrated SEO strategy that becomes an organic-traffic machine for your website. From enterprise-level SEO plans to local SEO, we’ve got you covered.
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Pay-per-click (PPC) ads can be extremely powerful in terms of bringing customers to your eCommerce website right when they’re ready to make a purchase. However, effective PPC ads are equal parts art and science. Implementing a holistic PPC strategy requires experience and expertise. Fortunately, our eCommerce marketing agency has a track record of doing this successfully.
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Organic Social Media Followings
These days, everyone knows that effective social media campaigns can easily become a company’s most profitable channel. Our eCommerce agency will boost your social media following and engagement rates with proven platform-specific methods to create a following that loves your products and telling the world about your brand. Our team of social media specialists stay up-to-date on platform changes and best practices, so your company is always pursuing new levels of success.
Currently, nothing beats social-media ads for hyper-targeting quality leads and delivering predictably-high ROIs. With the abundance of user information that social media platforms can gather – from demographics to geo-graphics to buying habits and interests – social media ads are an absolute goldmine. Still, you have to know how to access and leverage their full potential. If you’re not harnessing the power of social media ads to drive leads and sales for your eCommerce site, you’re missing a huge opportunity. Our social media experts understand all of the nuances of advertising on social media and have proven their expertise at cultivating and scaling winning ad campaigns.
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Effective eCommerce email marketing campaigns are proven to offer the highest ROI of any online strategy. This is why improving eCommerce email marketing execution is one of the lowest-hanging fruits for increasing your online revenue ASAP. Our email marketing experts will help you get there with a plan of action that includes a full range of email marketing services and tool integration to turn your company into a well-oiled email marketing machine.
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eCommerce Conversion Rate Optimization
Our eCommerce conversion rate optimization (CRO) team includes UX and UI experts who know how to make your website as user-friendly as possible, so visitors consistently become customers. We’ll use our 100+ point eCommerce UI checklist to thoroughly audit and evaluate every aspect of your eCommerce website. From your homepage to your product and landing pages, our eCommerce marketing agency will leave no stone unturned in their quest to improve your site’s conversion rates. Combined with the talents of our CRO copywriters, you’ll see more sales from your website every month.
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“Dress to impress” is always good advice. We take the same perspective with the look of our clients’ eCommerce websites. The more professional and aesthetically-pleasing your website is, the more likely visitors are to convert. That’s why our eCommerce marketing agency also includes graphic designers with experience creating high-quality assets for sites in countless industries. In conjunction with our CRO team, they’ll create on-brand graphics that help your site sell more products.
Content is king...as long as it is brand-consistent, part of an integrated eCommerce strategy, timely, and purpose-driven. Great eCommerce content bridges the marketing gaps between SEO, PPC, email, and social media. Unfortunately, producing high-quality, original content that converts is a real challenge for most companies. That’s why our eCommerce marketing agency has content specialists who understand the unique requirements of online stores. Let us help you with all of your content needs: landing pages, product descriptions, case studies, microsites, blog posts, social media posts, email, press releases, and more.
If you don’t have a multipronged eCommerce strategy that includes retargeting website visitors who didn’t convert on their first visits, you’re leaving money on the table. They’ve become a standard marketing channel for eCommerce companies in every industry. That’s because there are a lot of reasons customers might not convert the first time around. By reengaging them with retargeting ads built on proven best practices, you ensure that, when those customers are ready to buy, they’re more likely to buy from you.
Social proof is important for establishing your company as an authority in the minds of your market. And yet, influencer marketing remains one of the most underutilized eCommerce strategies. We understand the incredible value of influencer marketing as part of an integrated eCommerce marketing strategy and know how to find the influencers who will have the biggest effect on your bottom line. This one simple channel could quickly become the most successful one your company has ever had.
Affiliate marketing is a cost-effective way to improve your eCommerce company’s reach without expanding your budget. We can help you integrate third-party affiliate platforms into your site, giving you a full affiliate marketing solution that rivals the biggest eCommerce platforms. We can also create affiliate-related content, promotions, and even recruit affiliates through strategic marketing initiatives.
Chat and SMS Bots
IWD Agency will help you implement and integrate social chatbots and SMS text message apps with your existing customer service experiences. You’ll be amazed by how these tools can immediately take a load off of your human resources while still driving revenue. Never miss out on leads. Drive conversions by driving engagement with these simple eCommerce tools.