en en en en en en en en en en en en en en en en en en it en es en en en en en it en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en fa en en en en en en en en en en en en en en en en en en en en en en en en
Automat Roundtable Reveals eCommerce Personalization ROI is Clear Yet Execs Struggle to Prioritize Implementation - Automat
Conversational commerce technology has finally evolved to driving provably higher sales and collecting vast sets of zero-party data, so why is it so difficult to build a business case around it?
MONTREAL, QC (June 22, 2021) – Following a series of closed-door roundtable discussions with leading global eCommerce executives, website personalization platform provider Automat has released survey data revealing that these leaders find themselves on the horns of a dilemma: The executives agree that eCommerce personalization is their next area of competitive advantage, but find it challenging to get their initiatives resourced.
Attendees questioned why they were spending so much time and money getting people to their website, and so little time actually making sure the website is helping potential customers find the right products for them.
Some highlights from the survey:
78% of the executives polled felt that their company website is not doing enough to provide consumers with the help they need to find the right products.
89% of executives felt that website visitors are hindered in making confident purchase decisions since it’s unclear how product benefits meet the consumer’s individual needs.
92% of executives said their website could meaningfully benefit from a greater level of personalization – with 92% citing the potential for increased sales and 83% pointing to higher consumer engagement.
Their focus on eCommerce personalization is validated by a recent Wall Street Journal article on the topic that suggests that many online direct-to-consumer sellers are stuck in the muck; what the article refers to as “Personalization 1.0.”  Succinctly put, most eCommerce personalization engines are currently using a user’s historical data such as click-path and previous purchases to make recommendations.  To keep pace with consumer expectations for personalization (Personalization 2.0 and beyond), these recommendations must come from zero-party data, which is data proactively provided by the website visitor.  This evolution in personalization has the effect of co-creating the sale outcome with the customer’s direct involvement, leading to greater purchase confidence and satisfaction and, as current data suggests, a three times increase in typical conversion rates.
“At Automat we’ve always believed that brands perform better when they build direct relationships with their customers,” said Automat’s Founder and CEO, Andy Mauro. “Recent security and data privacy upheavals relating to Apple’s introduction of App Tracking Transparency and Google Chrome’s upcoming 3rd party cookie changes, have made this a necessity. While companies like Klayviyo and Attentive are helping brands build their direct channel, at Automat we aim to help brands deepen their understanding of their customers by learning about them in the most natural way possible: conversations. Of course the only way to make this work at scale is with technology which is why we’ve built the most advanced Conversational AI product ever assembled to ask questions, listen to customers’ needs and help them achieve their goal while they’re on your site. We are proud to be part of a broader movement helping brands shift away from the ad and attention economy towards owning their customer relationships.“
“We’ve recently launched a free ROI calculator to help brands express the return on personalization spend (ROPS),” adds Automat Co-Founder and CTO, Erdem Özcan.  “All the data we have points to significantly shorter time to conversion and an immediate lift of 10%, before optimization.  There’s an unignorable business case for these companies to steal from the advertising budgets and start investing in personalization.  To build meaningful connections with their site visitors and customers, at scale.”
Automat helps brands provide personalized shopping experiences that deepen the personal connection with their customers at scale by asking questions, listening to their needs, and recommending products and bundles. After learning about a customer through conversation, the Automat Platform then personalizes the ecommerce website and educates the customer on products based on their specific needs. The site personalization shows individual customers the products that are right for them—complete with product badges, ratings and reviews—in real-time and forever. Unlike traditional personalization that is so subtle that you can’t see or feel it, Automat provides AI-powered experiences that consumers love and that drive growth.
Learn more or connect with one of our website personalization experts today.
Automat and AdLingo Bring Conversational AI to Display Advertising
Integration Delivers Relevant, Personalized and Authentic Brand Interaction to Consumers, Turning Moments of Awareness into Moments of Engagement…
Majority of Beauty Consumers Struggle Making Purchases, Would Value Assistance From Virtual Beauty Advisors
Automat-Commissioned Market Research by Wakefield Research Provides Insights Into Beauty Consumers’ Perception of the Purchasing Experience and Areas…
Automat Named Top Conversational Marketing Provider by Opus Research
Automat comes in first out of 17 vendors, with top scores in conversational platform characteristics, enabling AI capabilities…
© Copyright 2021 Automat Technologies, Inc. All Rights Reserved.
Terms of Service Privacy Policy Accessibility Licenses
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.