en es en tr es es es en en en en en en en en id en en en en en en en en en en en en en en en en en en en en en en en eo en en en en en en en en en en en en en hbs_lat en en en en it es pt tr en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en en
Amazon, Apple, and Google. We’re assuming you, like pretty much everyone else, know about each of the aforementioned companies. They have some of the highest global brand awareness.
Everyone wants more brand awareness. Why? The more people who know about your brand, the more likely they are to engage with you and ultimately purchase your services or product(s). Let’s discuss more on how you can use an organic social strategy to build your brand awareness.
Brand awareness is how consumers recognize or remember your business. The more brand awareness you have, the more people are familiar with your logo, who you are, what you do, and most importantly- your products and services.
Why is Brand Awareness Important?
Brand awareness is a vital part of your overall marketing plan. The goal with bringing awareness to your brand is to increase the number of people who are familiar with your business. This familiarity breeds trust, which, in turn, creates deals.
Toobla Blog says it best, “If you can build brand awareness among your target demographic, you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.”
Consumers are more likely to buy from a brand they are familiar with than a brand they have never heard of.
For more secret sauce tips on brand awareness, watch our Chief Creative officer speak more about it in the video series here.
Now, that you’re a brand awareness expert, let’s discuss how an organic social strategy is one of the best ways to build it.
What is an Organic Marketing Strategy?
An organic marketing strategy is essentially the opposite of paid advertising and with more benefits (woohoo!) Learn more about the difference between paid and organic social media marketing here.
Examples of organic marketing include:
Blog posts optimized for SEO
Articles you write for other publications or industry blogs
Videos you post on YouTube
Instagram Reels or TikToks
All of these items combined help increase your business’ visibility digitally. When you share your organic content to social media and your website, it will be seen by the following consumers:
Followers of your followers
People following the hashtags or locations you mention
It’s not enough to show up online a few times, you need consistent content to help create a consistent brand message and build an engaged community.
Inconsistent messaging confuses your audience. It makes it harder for them to understand who you are and what your business does. This inconsistency leads to a lack of trust among your audience and therefore fewer leads.
Best practice is to choose your brand archetype and stick with it. Your audience will thank you for it.
Content that is consistent and aligned with your brand voice performs. Every time. Keep in mind that it won’t happen overnight. Be patient with the timeline because the rewards are worth it.
When working with our clients, here’s a typical timeline of what we see and when.
Read on for more information on how each media platform and what each should be used for your business.
August 21, 2022/by Jackie Berens
https://digitalstoryteller.io/wp-content/uploads/2022/07/Screen-Shot-2022-07-19-at-2.02.01-PM.png 818 1242 Jackie Berens https://digitalstoryteller.io/wp-content/uploads/2022/06/Digital-Storyteller_Logo_RGB_Signature_Full-Color-300x300.png Jackie Berens2022-08-21 13:54:002022-07-19 14:04:31How to Use an Organic Marketing Strategy to Build Brand Awareness
2710 Lone Jack Rd
Follow a manual added link
© Digital Storyteller 2020
Get The Secret Sauce
Delivered right to your inbox (napkins optional)
© Digital Storyteller 2020
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept settingsHide notification only
Cookie and Privacy Settings
How we use cookies
We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Check to enable permanent hiding of message bar and refuse all cookies if you do not opt in. We need 2 cookies to store this setting. Otherwise you will be prompted again when opening a new browser window or new a tab.
Click to enable/disable essential site cookies.
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Click to enable/disable Google Analytics tracking.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.