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The timeliness of the preliminary monthly data on overseas arrivals to the United States makes them all the more welcoming to those who use and study the numbers. Thanks to the U.S. National Travel and Tourism Office (NTTO), the key figures for those who want to get “real time” numbers on inbound travel to the United States—or close to it for the month of February 2022—have numbers that are indeed, almost, out in real time. So, here are some current notes on the latest (February 2022) NTTO Top 20 Country Markets for arrivals:
● The news tells the international travel and tourism industry for the USA that key markets that have driven the overseas market are “back in action.”
● That it is, the traditional Top 10 out of the Top 20 are beginning to look familiar. First is the UK which, in February, had some unusually strong numbers. Analysts and industry leaders had been predicting such, as British travel agencies and tour operators had been reporting strong pent-up demand for travel abroad.
● Overall, the data would be much stronger were China and Japan to open their own boundaries more. However, this doesn’t seem immediately likely, although INBOUND has noticed that there have been suggestions that even China, with its zero tolerance for COVID-19 infections, might ease some of its restrictions, as the absence of inbound travel is hurting some destinations in the country that depend on tourism.
● It is too early to tell if the Russian invasion of Ukraine (it began on Feb. 24) has had an impact—either overall, regionally or at the country-specific level—on arrivals from abroad to the United States.
● Even though most European markets have been posting numbers that are similar to the pre-pandemic marketplace—they generate nearly 40 percent of overseas arrivals to the USA—the market(s) comprising South America-Central America-the Caribbean have remained strong. This strength will likely fade once China and Japan start posting pre-pandemic arrivals numbers.
Top 20 Overseas Tourist-Generating Counties
For Month of February 2022
Country of Residence & Rank
Total for Top 20 Overseas Countries
Overseas Visitors to the U.S. by World Region of Residence
TRADE TALK & Tourism Industry Buzz
● The Vermont Department of Tourism & Marketing (VDTM) has announced that after a four-year hiatus, Vermont has rejoined Discover New England, a regional destination marketing organization dedicated to promoting international visitation to the six member states of Rhode Island, Connecticut, Massachusetts, Maine, New Hampshire, and Vermont. VDTM will gain access to DNE’s existing media and travel trade relationships. In addition, tourism industry businesses will have access to educational resources and the DNE Summit to meet directly with tour operators.
● 15 Airlines Have Changed the Way Airlines do Business in Latin America. The Mexico-based Latin American new publication REPORTUR tells readers that the LATAM air travel market has been revolutionized in recent years by 15 low-cost carriers who operate with a more profitable and accessible business model. Among these fifteen companies—a they are located in Mexico, Brazil, Colombia, Chile, Argentina and Venezuela—are: Viva Air, Viva Aerobus, Volaris, JetSmart, Sky Airlines, Wingo, Easyfly, Azul, Ultra Air, Flybondi, Gol Linhas Aéreas, GCA Airlines, Avior Airlines, Laser and Avianca with a more affordable business model for travelers. Click here for the complete REPORTUR article.
“Everybody’s prepared to step it up,” said McAllister. “We didn’t want it to look like it was all give, give, give, I do understand they’ll be some give and take from staff, so we said look, we feel this will be a much better work life balance for everyone concerned and nearly everyone was onboard with it.” She admitted some staff members were concerned with the change and that salary would be reduced, however wages will stay the same despite the decrease in working hours.
● Los Angeles Mayor Eric Garcetti recently signed an executive directive which creates the City of Los Angeles Tourism Cabinet, a group of department general managers to support growth in the tourism and hospitality sectors in Los Angeles. Doane Liu, the executive director of the LA City Tourism Department, was designated as the chief tourism officer and the Chair of the Tourism Cabinet and will be responsible for leading the implementation of the Tourism Master Plan. “I look forward to serving as the Chief Tourism Officer and collaborating with the Tourism Cabinet to enhance the visitor experience while also improving the quality of life for Angelenos,” said Doane Liu, adding, “The Tourism Master Plan is a destination management plan that helps Los Angeles prepare for long-term growth in the number of visitors to the City, and I’m excited that the Tourism Cabinet will work with public, private and community stakeholders to advance the 22 recommendations in the Plan.” Click here for the complete city statement on the new office.
● Z.J. Tong, president at Chicago-based China Pro Marketing Partners, has told us that, on March 21, his company “reached a milestone on WeChat Channel to over 100K followers. I started livestreaming on this platform exactly a year ago in March, 2021. Now I’m averagely growing 10K new followers a month on there. While tourism marketing to Chinese market is very quiet at the moment, I have become one of the loudest voices to fill the void and have successfully built myself as the top travel influencer for the U.S. on WeChat Channel.”
● Testing Rule Change a Huge Boost for Canadian Tourism, Starting April 1. April 1st is a day to celebrate for Canadian travelers, and for anyone wishing to visit Canada. Previously, the Canadian government today) announced that mandatory border tests for fully vaccinated residents and visitors will be dropped as of April 1. That means Canadians can travel out of the country and not have to worry about finding an expensive COVID-19 test. They also don’t have to worry that they’ll be denied entry to the country because of a positive test result. It also means foreign visitors can avoid pricey tests and the worry of testing positive. Read the full story on this item here.
● CVC stubbornly stays on course. The company’s key numbers for 2021, as reported by PANROTAS, show the following:
—CVC Corp’s balance sheet for 2021 shows that the company was unable to satisfy a goal of several years ago of 100 new agencies a year, but considering the economic environment in which it operated, one has to be impressed with its key numbers for last year.
—The number of its stores in Brazil were down by 67 stores in total and up by 10 stores in Argentina.
—There were 1,119 CVC stores at the end of the year—1,107 franchises (a decrease of 73 compared to the beginning of 2021) and 12 of its own stores (an increase of 6 units compared to the beginning of the year.)
—Brazil ended the year with 1, 176 stores, including 57 Experimento stores (Experimento is an educational store specialist), four of which are owned and 53 franchises.
—Overall, the CVC Corp. had 1,279 stores at the end of 2021, in Brazil and Argentina.
—Of the 12 of its own stores, four have already have begun to use the new layout defined by the company for more personalized service and closer to the customers.
2,000+ Meetings at RTO Summit West!
In a sentence: It was Building Back International Travel—One Meeting at a Time, with 2,030 Individual meetings altogether at Connect Travel’s RTO Summit West last week at the Hilton Los Angeles/University City. Here are more than two dozen photo memories of the experience.
AMEX Releases Global Travel Trends Report
Accepted as one of the few general-interest annual reports on the condition of global travel trends, the American Express edition of its 2022 is also accepted as authoritative due to its carefully designed methodology¹.
For your convenience, INBOUND has digested the salient contents of the report. Click here to access the full report.
“The past two years proved how special exploration can be, as well as the weight our travel decisions hold for local communities. Looking ahead, travelers are making decisions with purpose in mind – from understanding where their money is going to finding time to connect with loved ones. We’re excited to see what the future brings.”—Audrey Hendley, president of American Express Travel
⦁ 81 percent of respondents agree they want to travel to destinations where they can immerse themselves into the local culture¹.
⦁ 81 percent of respondents agree they want the money they spend while traveling to go back to the local community¹.
⦁ 62 percent of respondents agree they want to be more thoughtful about where and how they travel¹.
⦁ 74 percent of respondents are willing to book a trip for 2022 even if they might have to cancel or modify it later¹.
⦁ 72 percent of respondents plan to spend more money on domestic travel and 64% plan to spend more money on international travel than they have in the previous year¹.
⦁ 62 percent of respondents agree that they plan on taking 2-4 trips in 20221¹.
Top Activities Consumers Are Interested in Doing
To Have a Positive Impact on The Local Community
Percentage of Survey Respondents
Eating & Shopping at Small Businesses
Visiting a Landmark or Heritage Site
Visiting a National Park
Visiting a Farmer’s Market
Visiting Museums or Attending Cultural Tours
Partaking in Outdoor Activities
The Evolution of Family Travel
⦁ 79 percent of respondents agree they are most looking forward to traveling with their family in 20221¹.
⦁ 76 percent of respondents state they plan to travel more with family in 2022 than they did in 20211¹.
⦁ 58 percent of respondents agree they are more interested in multi-generational family trips than ever before¹.
What Did Family Travel Look Like Over the Past Two Years?
Family travel looked different for everyone. While 19 percent of respondents state they didn’t travel the past two years, other families’ favorite experiences included:
—Domestic travel (19 percent);
—Beach resorts (12 percent);
—Road trips (11 percent);
—International travel (10 percent);
—Camping (6 percent), and more.¹
Consumers Surveyed in These Seven Countries
Plan To Travel More with Family Than They Did in 2021
% Who Plan to Spend More Time with Family
Dream Destinations Become a Reality
Looking beyond the pandemic, travelers are eager to experience the dream destinations they have not previously visited and are embracing flexibility with their travel plans. In fact, 55percent of respondents agree they want to book a once-in-a-lifetime vacation in 2022. And 74 percent of respondents agree they are willing to book a trip for 2022 even if they might have to cancel or modify it later.1
⦁ 86 percent of respondents expect to spend more or the same on travel in 2022 compared to a typical year before the pandemic¹.
⦁ 65 percent of respondents agree they would rather take their dream vacation than purchase a new car¹.
⦁ 58 percent of Millennials surveyed agree they would be willing to travel solo now to visit their dream destination¹.
What’s New for Experiential Travel
⦁ 70 percent of respondents state they are interested in cultural immersion and taking a tour on future trips¹.
⦁ 43 percent of respondents state they are interested in traveling for entertainment events¹.
⦁ 38 percent of respondents state they are interested in traveling for cultural events¹.
Activities Consumers Expressed Interest in Doing While Traveling
Percentage of Survey Respondents
Major Entertainment Events Guiding 2022 Travel Plans
Over half (52 percent) of respondents stated they are interested in traveling for personal gatherings such as weddings, birthdays, graduations, or holidays.1
1. Methodology: This Amex Trendex online poll was conducted by Morning Consult between February 3-11th, 2022 among a national sample of 2,000 US and 1,000 travelers in Japan, Australia, Mexico, India, UK, and Canada who have a household income of at least $70K, and defined as adults who typically travel by air at least once a year. Results from each market’s survey have a margin of error of plus or minus 3 percentage points.
Partner of the Week – TourOperatorLand.com
Enjoying the Vermont Experience
Though it is impossible to squeeze the beauty, history and friendly warmth that are Vermont into a few paragraphs, here’s an abbreviated look at a sampler of what to look for on your visit. First, start by flying into New York City or Boston, grab a rental car, and then head to the countryside.
The following six-day itinerary offers visitors some pretty unique ways to experience Vermont’s legendary fall foliage. Its scenic roadways are the obvious choice but for visitors looking for more adventure, you can see the foliage the way the bird’s do; from above. Get away from the crowds, unplug, and appreciate the beauty that surrounds you in the Green Mountain State.
Ideas for First Timers Visitors:
—Stop at the Church Street Marketplace in Burlington for great shopping and dining.
—Take the Ben & Jerry’s Factory Tour and visit the Flavor Graveyard.
—Try a Maple creemee—Vermont’s version of soft serve ice cream.
—Hike Mount Philo for beautiful views of Lake Champlain.
—Visit one of our craft breweries, cideries, distilleries, or wineries; you’ll find that they’re all over the state.
Ideas for Repeat Visitors:
—Try a farm stay or take a farm tour during Open Farm Week every August.
—Visit the dog chapel on Dog Mountain in St. Johnsbury.
—Follow the African American Heritage Trail with stops at Hildene, the Lincoln Family Home, and the Rokeby Museum, which was part of the underground railroad.
—Visit the Calvin Coolidge Homestead which is also the home of the Plymouth Cheese factory.
—Head to Kingdom Trails for a mountain bike ride
Trade and Partner Relations Manager
Vermont Department of Tourism and Marketing
Following are examples of royalty-free, high-res photos, courtesy of the Vermont Department of Tourism Marketing, that you will find available at TourOperatorLand.com
Lawson’s Finest Liquids, interior, Waitsfield, Vermont
Want to see more? Chick here to go to Vermont’s TourOperatorLand pages. For more information on how to partner with TourOperatorLand.com, contact Betsy Cooper, Director of TourOperatorLand.com and Partner Engagement.
[email protected] and/or 415.728.1085.
HODGE PODGE: Appointments, Openings and Changes
Angela Montefinise has been named vice president, communications & marketing at The New York Public Library, one of the most popular visitor attractions (and occasional movie set) in NYC. Previously, she was senior director of communications and marketing. She started working for the facility/attraction in January 2010. Before joining the library, Montefinise was a journalist and/or editor who worked for the New York Post and Queens Tribune.
Graham Horner has joined the self-guided walking and cycling specialist Macs Adventures as chief growth officer, where he’ll have oversight for sales, marketing and customer experience. Also on the company’s agenda is international expansion, which will include the U.S. Horner joins from Vieveo where he spent more than three years. Previously, he was managing director at Simpson Travel, and prior to that, he was chief marketing officer for Scott Dunn. Of the announcement, Neil Lapping, Macs founder and chief executive said that, for the company, “international expansion will be a key component of our growth, particularly in the U.S. where the self-guided category is still in its infancy.”
Martin Pott is the new head of sales at Aldiana in Germany. Among other things, he previously worked for ten years as a regional and key account manager for Club Med and has been in the service of the joint venture between DER Touristik (parent company of New World Travel, a New York/Los Angeles/Miami receptive tour operator) and the Swiss investment company LMEY since March 7th. Pott succeeds Stefanie Selbach, who only came to Aldiana in August 2021 and left the company for family reasons.
Robert Aaron is shutting down his work as an independent contractor and taken on a new role as sales manager at Inside Out Tours in New York City. He is well known in the NYC tourism community for his work at the Empire Hotel Group for more than 20 years.
Nadine Heubel, managing director of Heinemann Americas—it is a major presence in duty free programs—will leave the company later this year. She will step away from her role beginning July 1. In the meantime, she is expected to work alongside her successor from April 1 to ensure a smooth transition. Current Gebr Heinemann senior international key account manager Nicolas Hoeborn will succeed Heubel. Hoeborn joined Heinemann in 2008, before moving to Bacardi in 2011. He took on the role of senior international key account manager back with Heinemann in 2016 and joined the management team of Heinemann Americas in 2018.
Roxanna Torrens has concluded “a fabulous 25-year era for me with Planet Hollywood/Earl Enterprises!” as she told friends and colleagues on a social media post. Torrens, a habitué of the tourism industry trade show circuit who seems to know everyone on a first-name basis, has moved on to another position in the industry—guaranteeing that she will still be around for some time to come. She has taken on the role of regional trade sales director for North America at Merlin Entertainments.
Lauren Salisbury been promoted to the position of senior director of global communications, Los Angeles Tourism & Convention Board. Salisbury, who joined the organization last spring, had been director of global communications. Previously, she held senior public relations/communications positions at several organizations, including stints at Santa Monica Travel & Tourism and MMGY Global.
Sarah Weetman, who joined Travelsphere and Just You parent G Touring in January 2018 as head of trade sales, will now take on a wider role as sales director role for the group, the company has announced.  “I am delighted to announce Sarah’s promotion to sales director, a role that truly reflects her significant contribution to our continued success,” said Alastair Campbell, G Touring managing director, adding, “Sarah has been outstanding in driving our growth strategy with the travel trade since joining G Touring in 2018. Sarah did a fantastic job of supporting our partners throughout the pandemic and as part of our leadership team.” Weetman has also worked for Royal Caribbean International and All Leisure Holidays.
Sören Hartmann is leaving DER Touristik at the end of 2022.  A member of the board of REWE (which owns DER Touristik) and CEO of DER Touristik Group, Hartmann will leave the Cologne-based group at the end of the year. Responsibility for the tourism division will be reorganized in the board of directors. Hartmann moved from the TUI Group to REWE Touristik in 2010 and initially took over the management of package tourism. With his appointment as CEO of DER Touristik on May 1, 2014, he was given overall responsibility for DER Touristik. By taking over the tour operator business and sales of the Kuoni Group, DER Touristik has further expanded its leading role in European tourism. In 2016, Hartmann was initially appointed general manager of the REWE Group and in 2017 a member of the REWE Group board. The 59-year-old will continue to be available to the company in an advisory capacity.
Laura Kreutzer is joining SeaWorld Parks and Resorts and will be managing the sales & marketing efforts for SeaWorld Youth Programs. This means that she will be headed back to Orlando at the end of April. Prior to her new job, Kreutzer was corporate director, group sales at Cedar Fair Entertainment Company. Previously, Kreutzer had been business development manager—student discoveries, part of the Globus family of brands.
Fox World Travel has announced the promotion of Brianne Bloom as vice president of vacation travel. In her role, Bloom will be responsible for the overall operational performance and strategic direction of the retail vacation travel team. Her initial focus will be continuing a strong recovery and strategically enhancing workflows to improve customer and associate experience. Bloom joined Fox in 2020 and during her employment has played an integral role in navigating the vacation travel team through COVID, launching many valuable process improvements including virtual consultations, agent chat and the implementation of new air booking technology for vacation agents. Bloom brings more than 10 years of leadership experience in the retail space with a focus on associate engagement and business line growth.
After almost 20 years, Renata Cenni has spent her last day on the job with Hotelbeds. She started her journey started in July 2002 in London where she was hired as a contract manager for LATAM and the Caribbean for GTA, which was later acquired by Hotelbeds. “It has been an incredible journey where I am very proud of all the achievements,” she said in a posting, adding, “Thank you Hotelbeds, thank you everyone that has been part of those amazing years. I am excited to share what is next on my journey, but first let me to enjoy this time with my family and stay tuned!”
Marisol Lecumberri has joined G2 Travel as head of contracting, hotel division, North America. She comes to her new position from Hotelbeds, where she worked for nearly four years. Prior to that, she was with GTA and Tourico Holidays—both of which had been acquired by Hotelbeds.
Phil Gouel has been promoted from senior director corporate-strategy to vice president of vacation packages at Southwest Airlines. In this newly created role, Gouel will be responsible for leading the evolution of the Southwest Vacations product, along with Southwest’s standalone hotel and car ancillary products. Gouel has been with Southwest for more than five years. Previously he was part of the senior management structure at the global consulting firm, Oliver Wyman.
Jet2holidays has promoted Lloyd Cross to general manager of trade sales after more than a decade with the operator. He has been a part of Jet2’s trade team for the past eight years, working with agents to grow their business with the company. In his new role, Cross will be responsible for ensuring Jet2’s trade team are providing agent partners with the knowledge, support and data they need to sell Jet2holidays’ product confidently. Cross will report to Jet2holidays head of trade sales Alan Cross.
Aya Désirs du Monde, a French tour operator that includes USA destinations and experiences in its product line, has announced the appointment of Rina Andria within its teams. He’ll hold the position of sales manager for the brand in the northern part of France as well as the Île-de- France. Andria has strong credentials in the tourism business, have worked at Jet Tours, Thomas Cook and MisterFly.  He joins Bruno Didkovsky in charge of the South of France.
Marissa Maheu-Mendes has been promoted to the position of public relations & influencer marketing manager at Toronto-based Sunwing Airlines. Maheu-Mendes, who joined Sunwing more than five-and-a-half years ago, was previously public relations & promotions supervisor. Prior to joining Sunwing, she was marketing coordinator for Canada at Pulse Communications & Travel Marketing.
—Visit Wichita is searching for a new vice president of sales. More details here.
—There is an opening for the position of chief tourism development officer at OneSpartanburg Inc. More details here.
—The Philadelphia Convention & Visitors Bureau is looking for an executive director, PHL Diversity. More details here.
—The Myrtle Beach Area Chamber of Commerce is looking for a director of Diversity, Equity and Inclusion. More details here.
—Visit Tucson is recruiting for an executive vice president. More details here.
—The Manistee County Visitors Bureau in Michigan, is searching for a new executive director. More details here.
—Visit Seattle is searching for a new president and CEO. More details here.
—Conference Direct, a provider of global meeting planning solutions, is searching for vice president of global sales. More details here.
—Meet Minneapolis has an opening for a vice president of equity, diversity and inclusion. More details here.
—The South Padre Island Convention and Visitors Bureau is seeking a new CVB director. More details here.
—The Cincinnati USA Convention and Visitors Bureau is seeking a new chief financial officer. More details here.
—Visit El Paso is searching for a director of marketing and communications. More details here.
From LinkedIn Jobs: Known to many across the board in the travel and tourism industry, the LinkedIn list (click here) has numerous job opportunities posted. Following is a sample of some of those jobs currently listed.
—The U.S. Travel Association, the association for the whole of the U.S. travel and tourism industry, has posted an opening for the position of manager, grassroots and PAC. More details here.
—The City of Virginia Beach is searching for a vice president of marketing. More details here.
—The Chicago Botanic Garden has an opening for an associate vice president, visitor experience. More details here.
—The Colorado Tourism Office is looking for an international program manager. More details here.
—The Central Florida Hotel & Lodging Association, based in Orlando, has an opening for a director of communications and marketing. More details here.
—Legends in New York City has an opening for a manager of tourism & trade sales. More details here.
—Tulsa Regional Tourism has an opening for a vice president of sales & experiences. More details here.
—VISIT DENVER, The Convention and Visitors Bureau, is seeking an associate director, public relations & communications. More details here.
—MMGY Global is searching for an account executive. More details here.
—The Nevada Museum of Art in Reno, Nevada, is recruiting for a new director of communications and marketing. More details here.
Have a job to offer in the travel and tourism industry? Let us know and we’ll post your notice—no cost to you. Email [email protected]
HODGE PODGE: Appointments, Openings and Changes
Mean, Median + Other Statistical Weapons
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