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Consumers are exposed to thousands of digital ads every day, but the truth is, they’re ignoring most of them. Digital ad space has become crowded and businesses that once saw it as an inexpensive and effective channel for reaching audiences are spending more time, and money, to recoup their investment. With 54% of consumers wanting to receive mail from brands they’re interested in, direct mail remains a dominant marketing channel in today’s digital world.
National brands like McDonald’s, Goodyear and Terminix understand the benefits of direct mail marketing and use it as a core component of their advertising strategies. Local businesses along the eastern Pugent Sound coastline can see just-as-impressive results when their print campaigns are executed thoughtfully. Here’s why:
It’s Memorable. Your message and brand are more likely to be remembered by consumers who are introduced to your business when they receive your promotion in their mailboxes.
It Gets Response. With a response rate of 3.7%, direct mail gets a higher response than email, paid search, online display and social media.
It’s Precise. Direct mail can target specific households based on purchase behavior, income or demographic, in the same way digital advertising does.
It’s Relevant. 77% of millennials pay attention to direct mail advertising and 52% will switch brands if they have a coupon.
With nearly 140 office locations and over half a century of experience in direct mail advertising, Valpak has mastered the art and science behind an effective direct mail campaign. Valpak works by targeting the best local consumers for your business. With our proprietary data, you can mail to local homes based on geographical location, income and purchasing behaviors. Take it a step further with our industry-leading selective targeting and version your offer to customers based on purchase history. Send loyalty offers, dangle retention perks, reach new customers and more. Get local advertising in Seattle, WA with a full suite of mailing services that fit any size business and budget. Or, mail to 1.45 million homes across the state, in areas like Bellingham, Bremerton and Tacoma.
Reach new consumers with our tried-and-true direct mail format. These mini-billboards incentivize local consumers to try and also come back to your business. Custom design your own insert or choose from hundreds of proven designs. Through 52 years of historical data, we can recommend the best offer for your business based on the industry and time of year. These direct mail pieces work great for:
Local businesses that need more advertising space than our traditional coupon insert should consider adding flyers and circulars to their Seattle direct mail campaign. Consumers can’t help but notice these larger print formats. Use flyers and circulars to promote your seasonal events or showcase your products and services. Our larger print formats are perfect for:
With your choice of finish and format, cardstock helps you stand out from traditional coupons. Redemption tracking, the easy way to ensure one-time use of coupons and track response by geography, is one of many ways advertisers can further customize this direct mail option. Cardstock mail pieces work well for:
1-to-1 custom postcards deliver maximum response for your marketing dollar. By integrating solo postcards into a Blue Envelope program, you can reach new territories, promote time-sensitive events and seasonal offerings with messaging and formats tailored to your brand. Choose the most effective direct mail postcard size, design and offer for your business. These mail pieces are great for:
Neighborhood-targeted postcards are limited-inventory PlusOne postcards that mail to the same high-income households as The Blue Envelope and include email marketing.
Mailing Lists – How to Design the Right One
A mailing list is one of the most important parts of a Seattle direct mail campaign, but not all mailing lists are created equal. When you purchase a mailing list from a third-party vendor, you run the risk of acquiring an outdated or oversaturated list that won’t deliver a high response rate. Protect your marketing investment by working with a full-service direct mail provider, like Valpak of Greater Seattle.
Valpak will work with you to determine the best audience for your campaign. Our team of Seattle direct mail experts will help you target households that are a good fit for your business based on income and purchasing behavior. Valpak mails to high-income households with 33% more income and 27% higher purchasing power than the U.S. average.
Contact Valpak of Greater Seattle for direct mail that’s tailored to your business industry, marketing goals and budget requirements. We’ll show you how advertising in Valpak with a top-performing offer to your core audience at the right frequency can provide marketing success like you’ve never experienced. Because The Blue Envelope® is a shared direct mailer, businesses split the cost of each mailing, making direct mail advertising more affordable for each business.
Mailing Campaigns with the Best Printing Facility
With tens of thousands of businesses trusting Valpak with their advertising every year, more than 430 million envelopes are mailed from our state-of-the-art production center. From paper, to print, to collation, to delivery— the entire process takes place in our massive 470,000-square-foot printing facility. With our fully automated systems, it’s likely that your customer will be the first person to ever touch your ad inside their Valpak envelope. When you choose Valpak for your direct mail needs, you’re choosing to work with the national leader in direct mail advertising.
Digital Marketing Solutions in Seattle
Research has shown, time and time again, that a multichannel advertising approach delivers the best results. That’s why Valpak of Greater Seattle offers an entire suite of digital marketing products along with our mail pieces. From responsive website design to social media marketing, Valpak is equipped to help you reach your goals. Businesses that add a digital component to their direct mail campaigns, consistently receive higher redemption rates and better ROI. Choose from the following for all of your digital marketing needs:
Business listings to extend the reach of your offer
Website development to connect with consumers online
Search engine marketing to drive traffic to your website
Display advertising to acquire customers with online ads that target mobile devices based on certain criteria
Social media advertising to build your brand awareness with targeted ad programs.
Businesses in Greater Seattle That We Work With
If you need small business advertising along the eastern Pugent Sound coastline, Valpak of Greater Seattle is the full-service direct mail and digital marketing agency that delivers on its promises. Check out our local coupons page to view the Seattle businesses that trust Valpak with their advertising dollars.
“We started with Valpak in November of 2014. We mailed to our first 30,000 homes, and I think we got 40,000 coupons back. Don’t tell me how that happens, but it’s been incredible.” – Tom Peterson, Owner, Original House Of Donuts
Tracking Your Advertising ROI
You’ll be hard-pressed to find other Seattle advertising agencies with Valpak’s performance tracking and data capabilities. Our solutions accurately track how local consumers are responding to your campaigns, enabling you to shift your focus if needed. Your local Seattle advertising consultant will work with you every step of the way to ensure you get the best return on investment. Connect with us on Facebook for more insights on how we can introduce you to the neighborhood.
Source: Claritas data with current year projections (compared to the average U.S. consumer).
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“We started with Valpak in November of 2014. We mailed to our first 30,000 homes, and I think we got 40,000 coupons back. Don’t tell me how that happens, but it’s been incredible.”
TOM PETERSON, OWNER, ORIGINAL HOUSE OF DONUTS
Contact your Valpak of Greater Seattle advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 670,000 qualified households in the Greater Seattle area for as little as pennies per household.
Small Business Advertising Success with Valpak
76 Fast Lane has advertised with Valpak for 5 years. Daniel Carlino, the operations manager, calls Valpak a “one-stop shop.” Daniel says 76 Fast Lane uses both Valpak’s direct mail and digital marketing solutions and has seen outstanding results. “Valpak is responsible for 50% of our sales in our stores, whether it’s from the call tracking, from internet optimization where people can go online and see our ads online, get our information,” he said. Valpak enables 76 Fast Lane to maximize their productivity by handling all facets of Daniel’s advertising needs. He says, “And I think that’s what separates Valpak from other advertising companies is that they are state of the art. They are paying attention to what the industry’s doing and they are really taking advantage of that technology to help you grow your company. Valpak really takes every aspect of advertising and really takes it to another level, and that is what it takes to be successful in business nowadays.” If you're interested in seeing similar results, contact Valpak of Greater Seattle today to get started!
Valpak in Seattle FAQ
How Much Does It Cost to Advertise with Valpak in Seattle?
Valpak costs as little as 3 to 5 cents per household in Seattle. How often you mail and to how many households, the industry you’re in, discount pricing (when available), the format of your print piece and whether you add on digital marketing will impact the final cost. Your Seattle area advertising rep for Valpak will create a custom campaign that’s affordable, targeted and meets the unique marketing needs of your business.
Where Does Valpak Mail in Seattle and How Often?
Valpak mails to 670,000 top households each month in Seattle, Bellevue, Everett, Edmonds, Issaquah Highlands and Lynnwood (over 1.4 million statewide, including Bellingham, Bremerton, and Tacoma). View the Seattle area map and schedule.
What Are Some of the Best Advertising Options Available in Seattle?
Targeted direct mail marketing from Valpak can be the most affordable option for a business to advertise in Seattle. With a proven track record and a household name, Valpak often outperforms other advertising agencies in the Seattle area. Digital marketing is also a low-cost advertising option to extend the reach and potential return on investment of any print advertising campaign.
Why is Valpak the Best Way to Advertise with Direct Mail in Seattle?
Because 9 out of 10 households that receive Valpak in the mail open it. What other advertising can say that? Our Blue Envelope and neighborhood-targeted postcards also reach an audience with 33% more income than the average U.S. consumer. For even more targeting capabilities and format options for businesses in the Seattle area, check out our 1-to-1 custom postcards.
Does Valpak Work in Seattle?
You bet it does! Your Valpak rep in Seattle will help you develop a marketing plan around your goals (sales, brand awareness, ROI, etc.). With our ability to track your success, you’ll also know exactly how your Valpak advertising is performing each month. To see how Valpak has worked for businesses across dozens of industries, visit our success stories.