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You See a Doctor Every Year, Shouldn’t Your Site? The same way that your own health sometimes requires a little TLC or a trip to the doctor’s office for extra attention, your site does too.
Content Marketing, Digital Marketing, News
We’ve talked time and time again about the importance of content marketing and why consistently producing strong content is an ideal marketing strategy. That being said, we know it can be easier said than done.
Here are all our best tips on how to organize content.
Social Media Brand Awareness Metrics: More Than Likes and Comments
When most people consider their brand’s success on social channels they jump immediately to wanting tons of likes, comments, and followers on their profiles. While these factors are important in many cases, there’s more to social media than these tracking measures.
Digital Marketing, News, SEO, Social Media
PR vs Backlinking Strategies: What’s the Difference?
Once you’ve developed a solid digital marketing strategy, it’s important to consider how you’ll spread awareness of your efforts. Although organically sharing content to your social media channels and home site is essential, there are additional ways to spread the word about your company and its kick*ss marketing strategy.
Client Spotlight: Frank Crivello, SBMA Benefits
Frank Crivello is the founder and CEO of SBMA Benefits. SBMA provides affordable ACA-compliant benefit packages to employer groups. Their goal is to meet ACA mandates while providing excellent service and accessibility.
June 13, 2021/by Devin Aubert
Digital Marketing, Financial Services Companies, News, SEO
CEOs, Why SEO is Important for a Financial Services Company
As a CEO it’s your job to ensure that all operations of your company run smoothly. That being said, there’s obviously quite a bit on your plate to maintain and keep track of. The team that reports to you is responsible for managing the details of their respective departments under your guidance and support.
June 6, 2021/by Devin Aubert
Content Marketing, Digital Marketing, News
Want to Connect with Your Prospects? Use Video.
Content marketing includes a variety of mediums. Some content sources may include blogging, social media posting, ebooks, and infographics. But this doesn’t include one of the most successful storytelling content mediums — video.
May 30, 2021/by Devin Aubert
Creating Content That’s Not a Sales Pitch
Yes, we agree, the overarching goal of effective marketing is to help increase sales. Whether it be through customer awareness, gaining market share, driving site traffic, or increasing followers, at the end of the day, most clients have dollar signs in their eyes.
May 23, 2021/by Devin Aubert
Brand Storytelling Sessions, Branding, News
Brand Storytelling: Beyond the Basics
Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.
May 9, 2021/by Devin Aubert
Inspiring Change, with CEO Andrew Marr
Who can resist a good story? Character development and relationships, drama, adventure, and suspense all contribute to a reader’s desire to have a vested interest in a story. In fact, it’s a scientific reality that stories light up the human brain in a unique way that draws us in and mirrors the neurological activity of the storyteller. We are not just sociologically wired for story, it’s neurological as well.
May 4, 2021/by Devin Aubert
Financial Services Companies, News, Social Media
Social Media for Financial Services Companies
The use of social media in financial services is often disputed. Some believe that social media does not hold the same value for B2B businesses as it does in the B2C market. This, however, is not the case.
May 2, 2021/by Devin Aubert
What’s the Difference Between Google Analytics and Google Search Console?
Google Analytics and Search Console are both valuable marketing tools to track and understand data. Do you know the difference between them?
April 25, 2021/by Devin Aubert
Content Marketing, Digital Marketing, News
What Are the Components of a Good Blog Post?
A successful blog post should include certain elements to ensure that your content marketing is best optimized to draw traffic and readers.
April 11, 2021/by Devin Aubert
Content Marketing, Culture, Digital Marketing, News, Outsourced Marketing
A Day in the Life of an Organic Marketing Team
Marketing is a complex and ever-changing industry. Trying to keep up with the times is a challenge that may not be within the capabilities of your business. So you may decide to outsource your marketing. But even then, there are multiple options available to you.
March 28, 2021/by Devin Aubert
Digital Marketing, News, Outsourced Marketing
Cost of Hiring In-house vs Cost of Outsourced Marketing
The decision of whether to outsource your marketing or keep it in-house can be a difficult decision to make. So we’re here to help you make it.
March 21, 2021/by Devin Aubert
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