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Onefinestay Unveils “Unlock Your Dream Stay” Campaign As The Brand Announces Expansion Across The U.S. And Europe
Press ReleaseReal Estate & Investment
Nighthawk Aspen — Photo by Accor
Villa Charlotte Ibiza — Photo by Accor
onefinestay,the leading hospitality name in the private home and villa rental market is excited to announce its “Unlock your dream stay” campaign as the brand celebrates the expansion of its esteemed collection into 14 new destinations across Europe and some of the most coveted mountain resorts in the U.S. From Aspen to Ibiza, onefinestay is inviting guests to discover the best of these destinations, unlocking the finest stays and personalized experiences starting this summer, while introducing mountain chalets to its portfolio in time for the 2021/22 winter season.
Following a continued uptick in demand for private and safe travel experiences, the expansion of the collection, beyond cities, points to onefinestay’s dedication to broaden its footprint across iconic lifestyle destinations. The campaign takes inspiration from the places we’ve been dreaming of visiting to create memorable times with friends and family. In bringing to life the campaign concept, onefinestay worked with artists to depict the idea, or dream, of the perfect stay.
Hot off the recent launch in Cannes, France, and the Greek island of Santorini, new onefinestay destinations throughout the sun-drenched Mediterranean will see the latest handpicked villas available in Ibiza, Mallorca and Costa del Sol in Spain; and St. Tropez, Corsica and Provence in France. In the U.S. new chalets will offer guests entrée into renowned Rocky Mountain ski areas with locations in Aspen, Breckenridge, Steamboat Springs, and Telluride, Colorado in addition to Jackson Hole, Wyoming and Park City, Utah. Along with new villas in existing destinations such as Sicily, Tuscany, and the Amalfi Coast of Italy; Mykonos in Greece, the Caribbean islands of Anguilla, St. Lucia, St. Barts, Antigua and more, this expansion will grow onefinestay’s collection by more than 500 homes.
The jewel in the crown among the U.S. mountain destinations is Aspen where the onefinestay team will be unlocking experiences in the chalets and beyond, from snowshoeing excursions that explore the natural beauty of Aspen, to arranging a ‘ski butler’ service that brings the ski shop to guests for personal fittings, or having a local chef prepare the ultimate Alpine feast in the chalet - there is something for the whole family to enjoy and experience the best that Aspen has to offer. While in Europe, onefinestay unlocks the best of Ibiza, inviting guests to discover the grown-up side of the White Isle, from its rich history and culture, thriving restaurant scene, farm-to-table dining and secluded beaches. True to the brand’s uncompromised level of service and attention to detail, each stay will be professionally managed to ensure guests receive round-the-clock support from a dedicated concierge team, who will tailor their stay beyond the home, arranging anything from local tours, culinary experiences, grocery delivery, housekeeping, nanny services, fitness and ski instructors, in-home spa treatments, car rentals - and more.
“We are excited to launch our first-ever brand campaign to announce our new villas & chalets. We meticulously chose locations that are bursting with classic appeal and timeless beauty. In a moment when we are most eager to reunite with friends and family, we’ve taken an imaginative approach to curate new experiences that promise to unlock the very best of our destinations. Guests come to us to turn their dream stays into reality using our insider knowledge of these places, homes with exclusive amenities and our renowned concierge service”. said Amanda Dyjecinski, onefinestay’s Chief Brand and Marketing Officer.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels' guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.