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Days ago after he broke the world record for the most international goals by a male surpassing Iran’s Ali Daei record, Cristiano Ronaldo has now broken the sales record for the fastest-selling shirt in Premier League history before even kicking a ball for his boyhood club, Manchester United.
Pictures of United fans queueing outside the Old Trafford store surfaced on the internet, few days after the club confirmed that Ronaldo would wear the iconic No. 7 shirt once again. Sales of the ‘Ronaldo 7’ has broken the record for fastest-selling shirt online in the Premier League history, according to Fox Sports.
The sales of the ‘Ronaldo 7’ shirt hit over £32.5m in the first 12 hours after they were released for sale. A United jersey costs around £80 to £110 pounds which means that around 295,500 shirts to 406,250 shirts were sold in that period.
Also, according to reports, the first hour of sales alone surpassed the best ever full day of global sales for United Direct, the official club merchandise site.
United and official kit manufacturer, Adidas have struggled to keep up with demand, with the official club website stating all jerseys won’t ship until the 1st of October. Other UK retailers – both online and in-person – have seen widespread shortages, with many selling out the jersey.
This means out of the £32.5 million that have been garnered from the ‘Ronaldo 7’ shirts, Manchester United’s commission out of the £32.5 million will be £3.25 million which is 10% out of the amount, which means Manchester United has now recouped 1/4 of the £12.9 million fee the club paid Juventus to bring Ronaldo to Old Trafford.
Ronaldo now has the most shirt sales in the Premier League for the 2021/22 season, surpassing the likes of Jack Grealish of Manchester City, Bruno Fernandes amongst others.