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by Julia | Feb 17, 2021 | Business communications, business content writer, marketing professionals, professional bio
Does your professional web bio and profile read like something out of Who’s Who? You might just hate my word “unstuff”! (My bad. Sometimes I have fun inventing new words.) Yes, I agree. Your About Me page is an all-important tool for professional service...
Craft Killer Content With The Power of Three
by Julia | Feb 3, 2021 | blog tips for businesses, Business communications, business content writer
When you’re stuck in your content writing, here’s a tip that might get you going. Try The Power of Three.  Can you identify three reasons why your target audience should be interested in what you have to say? My three reasons to support my statement...
Why your blog and e-newsletter matter more than ever
by Julia | Jan 26, 2021 | blog tips for businesses, Business communications, business content writer
Is your blog or e-newsletter gathering dust? Sorry. Not sorry. Yet another Bernie meme. Or to mish-mash a line from The Princess Bride. “Bernie memes — what brings us all together.” I have no idea who created this one, or I’d gladly credit...
5 Simple Blog Strategies For Small Businesses
by Julia | Jan 12, 2021 | Business communications, business content writer, Freelance b2b copywriter, marketing professionals
Does your business blog have a point and purpose? Why blog? Is it to connect with your ideal client? Do you need to gently educate your prospective market? According to Enterpreneur.com, you should blog because “you have to give, in order to get”. Maybe...
Why Empathy Wins Business and Influences {Future} Clients
by Julia | Dec 28, 2020 | Business communications, business content writer, Golden Rule Marketing, marketing professionals
Credit to an unknown creator Let’s talk about business communication and empathy. I’ll start with a recent example of my own. My hands were sweaty. My heart beat faster. In fact, my stomach churned. Did the home inspector find something seriously wrong...
How To Birth Human Content Writing
by Julia | Oct 20, 2020 | Business communications, business content writer, Freelance b2b copywriter, Golden Rule Marketing
Or… WHY it’s okay for content marketing to use contractions Gotta love the English language. There’s a contraction … or a painful contraction. And it all depends on context, right? What does this have to do with content marketing? Well, there’s also a...
Is Your Marketing Content Missing This Ingredient?
by Julia | Oct 12, 2020 | business content writer, Golden Rule Marketing, marketing professionals, success story copywriter
What keeps your client AWAKE at night? They might be dreaming big about future plans.  More than likely, though, they’re worried about a current problem. If you’re a professional service provider, your clients usually need you for 2 main reasons: 1.)...
Introvert or Extroverts and Content Marketing — WHY It Matters
by Julia | Jul 23, 2020 | Business communications, business content writer, case study copywriter, Freelance b2b copywriter
Raise your hand if you’ve taken a personality test recently. Yes? So have I. Surprisingly, I discovered a slight shift in personality from my life five years ago. I shifted from an almost even split of introverted/extroverted personality, to a 60/40 ratio...
In the Groove — how a music therapist changes the world one child at a time
by Julia | Oct 10, 2019 | success story copywriter, wellness marketing
What does the 70s song snippet, “Na,na,na,na — na,na,na,na — hey, hey, goodbye,” have to do with a day at school? child dancing to music For one small boy at the Meyer Center for Special Children, singing this song over and over again with his music...
5 {easy} ways to improve your business blog content
by Julia | Jul 24, 2019 | business content writer, marketing professionals
Photo by David Clode on Unsplash If your business blog content drones on longer than 1,500 words a post, you may be lulling your target audience to sleep. Even worse, they’re quickly clicking away. Need a few alternatives? Consider writing a mini ebook as a free...