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Google rolling out a new dynamic callout extension for AdWords.  Dynamic callout extensions will automatically highlight useful information about the business and products from your website into search text ads. Dynamic callouts may not show for all advertisers and currently only available in English, recommends adding and optimizing callouts in your accounts. Dynamic callouts can appear for… Continue reading →
The 6 Best Ways to Identify and Prevent Click Fraud in PPC
Pay per click is one of the biggest things in the advertising industry today, which is not surprising as it’s a good income source for many sites. However, there is a big threat that advertisers have to deal with in the form of click fraud. This is a kind of internet crime targeted at pay… Continue reading →
3 Google AdWords Reporting Tools For Multiple Campaign Types
For advertisers with multiple types of campaigns and advertising goals, reporting is a time-consuming task. To make your reporting easier, Google will be rolling out three new reporting features across multiple campaign types. With these three new reporting features, you’ll now be able to easily Filter by Campaign Type More Relevant Columns Pre-defined Column Sets 1…. Continue reading →
AdWords Call-Only Campaigns To Drive More Mobile Calls
According to Google, around 70% of mobile searchers call a business directly from search results. This makes sense to create and target customers using a new type of ads highlighting phone numbers. So, Google has upgraded its AdWords campaign types with a new option called call-only campaigns. Google AdWords call-only campaigns allows advertisers to reach… Continue reading →
Google AdWords to Delete Unused Entities: Ads, Keywords, Groups, Campaigns
Google AdWords is going to delete all your unused ads, campaigns, keywords and other unused entities.  It is displaying in some Google AdWords accounts as a notification, “We’re deleting your inactive ads and keywords” Below is an official announcement from Google AdWords: “Starting the week of 23 March 2015, we’ll simplify your account by deleting… Continue reading →