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The Springfield Business Development Corporation debuted a new website Friday, with the goal of convincing workers elsewhere to relocate to the Springfield areaa.
“But what you don’t necessarily have at your fingertips is the ability to sell Springfield,” said Ryan Mooney, the head of the Springfield Area Chamber of Commerce's economic development team.
The announcement was made at the corporation’s investor meeting. The corporation is the chamber’s economic development subsidiary.
The website is aimed at workers in four in-demand sectors — information technology, health care (particularly physicians), engineering and, more broadly, professional services. Additional qualifications targeted are those with at least five years of experience who currently live within a 750-mile radius of Springfield and are willing to relocate.
“We have a great talent pipeline in Springfield through our colleges and universities ... but, as we heard from companies, we can’t populate our entire companies with fresh young graduates,” Mooney said. “We need to be able to recruit talent.”
Research conducted by the corporation in connection with Springfield-based marketing agency Creativore found that people willing to relocate are interested in a safe city that is easy to get around, with low-cost housing, quality medical care and a vibrant economy.
“I think Springfield ranks well in all of these,” Mooney said.
The website is divided into four sections — live, work, play and learn — that appeal to different aspects of the targeted demographic. Physicians, Mooney said, are typically very interested in how an area will help them achieve work-life balance. It features photos of the area, lists of events and a relocation guide that can be downloaded.
“There’s not necessarily a negative perception of Springfield; there’s just no perception,” Mooney said.
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