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Searching for a Virginia Beach advertising agency can seem daunting. There are costs to consider, questions to ask and research to be done – all while you’re doing your most important job: running your business.
When weighing the pros and cons of hiring a marketing firm in Virginia, it may feel like the smartest move for your business is doing it yourself. Consider the time and skill that goes into creating a successful marketing strategy. Can one person really handle all your marketing effectively?
Small Business Marketing in Virginia Beach
That’s where Valpak of Southern Virginia comes in. We’re a full-service Virginia Beach advertising agency that offers an entire suite of print and digital products for local businesses. Our 50+ years of experience and 9 out of 10 open rate set us apart from other Virginia Beach advertising and direct mail companies.
Regardless of your business – from a home improvement contractor in Chesapeake to an auto repair shop in Norfolk to a beauty salon in Hampton Roads – working with Valpak enables you to cut out the middleman, managing all your Virginia Beach advertising in one place with one point of contact. You can reach up to 470,000 top households with higher income and purchasing power in cities like Virginia Beach, Portsmouth, Suffolk, Smithfield, Williamsburg, Gloucester, Chesapeake, Norfolk, Yorktown, Poquoson, Hayes, Hampton Roads and surrounding communities every month. You can also advertise to millions of consumers statewide, including the metro areas of Charlottesville, Falls Church, Richmond and Roanoke.
Direct Mail in Southern Virginia
Since 1968, Valpak has operated as the national leader in direct mail with nearly 140 office locations. Direct mail has come a long way in the past 50+ years. Today, you’d be hard-pressed to find another method of traditional advertising that offers the targeting and performance tracking capabilities of Valpak’s direct mail products. Last year alone, over 430 million Blue Envelopes were mailed to more than 39 million households throughout the country. Our high-quality direct mail products include:
Coupons to create the foundation of your marketing campaign
Flyers for when you need more ad space
Valpak neighborhood-targeted postcards, the affordable turnkey postcard with limited inventory that includes email
1-to-1 custom postcards to enhance campaigns with timely promotions
Event postcards, an automated postcard service that reaches a new audience each month (includes birthday, new mover/homeowner and Medicare aging-in)
Digital Advertising for Your Local Business
Our Virginia Beach advertising team members are experts in digital marketing with digital products that enhance your direct mail campaign by reaching consumers when they’re on the go. Valpak of Southern Virginia offers:
Web design optimizes the site you currently have or we can build a new one to suit your growing needs.
Search engine marketing (SEM) will boost your company’s search results with paid ads near the top of search engine results pages (SERPs).
Display advertising drives traffic to your site through targeted digital billboard and banner ads placed on apps, websites and social media platforms.
Social media advertising builds brand awareness and keeps conversations flowing with targeted ads.
Small Businesses in Southern Virginia That We Work With
Local businesses are happy they chose to partner with Valpak for direct mail in Southern Virginia. Check out our local coupons page to see the Virginia Beach businesses that advertise with us.
“Valpak has a very professional image. They are multi-faceted as far as their process, as far as digital versus direct mail into your house, and then the analytics that go along with it as well. With the tracking, obviously, with their analysis you truly understand what you’re spending every month and what’s returned.” – Anthony Disilvestro, Owner, Ynot Pizza
“I am currently using their mailing service (neighborhood-targeted postcards) which offers high quality postcards. With Valpak we have seen an increase in new patients at a lower acquisition cost than other direct mail products…the ROI is better with the (neighborhood-targeted postcards) mailers.” – Jason Billingsley, Director of Marketing, Annandale Smiles
Proven Advertising Ideas with ROI Analysis
Valpak’s marketing consultants have the experience needed to help businesses like yours grow their brand power and customer base through direct mail and digital marketing. Our reps are dedicated to helping your business achieve its sales goals.
Valpak of Southern Virginia knows that every business is different and has unique advertising needs. We partner with businesses of all sizes across a multitude of industries. Valpak works by targeting households that are a good fit for your business based on income and purchasing behaviors. Each month, thousands of consumers look forward to receiving their Blue Envelope of local savings in the mail and 8 out of 10 households look at every ad inside. This type of tailored marketing allows for better brand exposure and higher ROI for your ad spend no matter how big or small your advertising budget may be.
And nothing spells out success more than results. Track your ROI with exclusive tools designed to give you superior proof of performance. Our performance tracking dashboard measures the quality and quantity of clicks and calls resulting from your printed coupon and digital ads offering clear details on your campaign’s performance.
Contact your local advertising agency in Virginia Beach to find out which media strategies are right for your business.
Sources: Claritas data with current year projections (compared to the average Virginia Beach consumer). Valpak® Readership Study.
Reach Your Target Audience
Our signature product – the best value in marketing – the perfect way to try direct mail advertising.
From targeted postcards to 1-to-1 custom designs, everything you need to create a mailbox moment.
Robust digital marketing solutions, including web design, SEM and social media advertising.
“Valpak has a very professional image. They are multi-faceted as far as their process, as far as digital versus direct mail into your house, and then the analytics that go along with it as well. With the tracking, obviously, with their analysis you truly understand what you’re spending every month and what’s returned.”
ANTHONY DISILVESTRO, OWNER, YNOT PIZZA
Contact your Valpak of Southern Virginia advertising agency today for a free marketing consultation. We’ll walk you through how you can reach as many as 470,000 qualified households in Virginia Beach, Portsmouth, Suffolk, Smithfield, Williamsburg, Gloucester, Chesapeake, Norfolk, Yorktown, Poquoson, Hayes, Hampton Roads and surrounding communities for as little as pennies per household.
Virginia Beach Advertising Testimonial
Tysinger Motors has been advertising with Valpak of Southern Virginia for 27 years. With three very diverse brands to market, Tysinger likes Valpak's capabilities to tailor its messaging and target to three different audiences. Tysinger also appreciates Valpak's innovation and response to changes in technology over the years. Mark Tysinger, owner of Tysinger Motor, labels Valpak as one of his most-effective marketing methods. Mark says Valpak's team of Virginia Beach advertising experts are always on call, answering questions quickly and assisting anyway they can. He's confident any business will experience the same results with Valpak.
Valpak in Virginia Beach FAQ
How Much Does It Cost to Advertise with Valpak in Virginia Beach?
The cost to advertise with Valpak in Virginia Beach starts at 3 to 5 cents per household. This can vary based on where you mail, how often you mail, the type of business you own, current promotional offers, the print format you choose and any add-on digital marketing. Your Valpak media consultant in the Virginia Beach area will help you identify your target audience and create a custom marketing campaign based on your business needs.
Where Does Valpak Mail in Virginia Beach and How Often?
Up to 470,000 top households in Virginia Beach and surrounding communities receive Valpak each month. View the map and schedule for the area. You can also advertise to millions of consumers statewide in areas like Charlottesville, Falls Church, Richmond, and Roanoke.
What Are Some of the Best Advertising Options Available in Virginia Beach?
If you’re looking to advertise your business in Virginia Beach on a budget, start with targeted direct mail marketing from Valpak. It’s the affordable way to reach thousands of potential customers that provides a great return on what you spend. Any advertising agency in Virginia Beach, including Valpak, will recommend incorporating digital marketing into your campaign to maximize response too.
Why is Valpak the Best Way to Advertise with Direct Mail in Virginia Beach?
With an open rate of 9 out of 10 among households that receive it, Valpak gets exposure for your business, no question. Even better? Our Blue Envelope and neighborhood-targeted postcards reach consumers with 33% higher incomes and home values and 27% more purchasing power than the U.S. average. To explore additional targeting options and direct mail formats for Virginia Beach area businesses, visit our postcards page.
Does Valpak in Virginia Beach Work?
Yes! Virginia Beach businesses that choose Valpak for advertising get custom marketing campaigns focused on specific marketing goals like sales, brand awareness and ROI. And we can measure the success of each effort, showing you exactly how well your advertising is performing at any given time. See some of our success stories on how Valpak has driven response for all types of businesses.