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Bring people back to your site that didn’t complete a purchase, contact form or the goal you wanted!
We closed more deals, and made more money by implementing retargeting into our marketing mix.
It is easy to do, super effective, and you only target people who have already expressed interest and know your brand. This is important and a highly effective marketing campaign that helps connect you to your prospects and convert to sales.
If you don’t know what retargeting is quite yet, you can learn more about it here. It will open in a new window so don’t worry, you can get back to this post easily.
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Here is why retargeting can increase your sales and lift your brand equity.
1. Target the Hottest Prospects
Now you get a 2nd chance to target your hottest prospects – the people who visited your website! Why is this so important? Well, for one they just visited your website and expressed interest in your product and service. These prospects are already familiar with your brand so by promoting a really well designed banner ad, your message is front and center to drive these VIP prospects right back to your website.
Why? 95-98% of visitors will not buy or contact you on the first visit. That is why the technology of retargeting with banner ads is so impressive. Think about it for a second. Customers come to your website, they leave without contacting you, you can send a specific message targeting these people that are interested in your brand and these same people are already familiar with your brand – YES how do I only get those people! That’s what I hope you are thinking.
Retargeting is one of the most important marketing channels for a business of any size out there.
Here’s a visual on how Retargeting works.
2. Nurture Your Brand and Buzz about Your Company
This is my favorite part, the impact of what other people think when they see a banner ad or message online from a website they recently visited. I hear this time and time again; even our own retargeting clients still make me smile when I hear this.
Oh boy, I just saw my ad (or the say they saw their friends ad) online or on my iPhone when I was looking up the news. That’s awesome; they must be doing so well.
What this does is create major brand equity, buzz, respect, impresses people, puts new customers at ease knowing they are working with an amazing company and serves as a big reminder to come back and buy, all from just running some banner ads! Ask your direct mail, TV or radio advertising company if they can do that and track it with factual data!
3. Improves the Results of All Your Search Advertising & Any Advertising
Retargeting your bounced website visitors has been shown to increase conversions by up to 500%.
The more traffic you have coming to your website, the more you can target via ReTargeting. More traffic means more customers but it also means that more people will also bounce or leave your website. Now we don’t need to panic. If you implement a retargeting campaign, you can put all your dollars to work that you spent to drive them into your website by presenting a well-crafted banner ad design to this audience. It helps with everything I have already mentioned but also allows the customer to recall your brand name in the future which may be the reason they buy from you in the future.
The buyer cycle has changed. Many people now search then find you. Then they look you up on review sites like Google+ and Yelp. After they decided they like you, they still leave your website, they get busy and go back to their daily life. Once they start browsing the Internet, they see your retargeting ad which helps re-engage and convert these consumers. Whalla.
Tracking and Stats (Does it Work???)
We can easily track the effectiveness of a campaign by implement tracking tags on your website that allow us to measure how many people viewed the ads, clicked the ads, and calculate our CTR or click-through-rate. If the campaign is large, there are more advanced analytics that can be enabled.
Do you have a ReTargeting Strategy?
Most people don’t and don’t know what it is or how to do it. It’s simple to do and set up, it is the most targeted advertising you can ever implement, and it is more cost-effective than any traditional media or outbound marketing campaign.
What are the next steps?
For anyone who wants to implement a campaign, call Custom Creatives at (818) 865-1267 or fill in the online form. We’ll create a plan on your budget, show you what worked best for us and our clients, and implement a campaign that works for your business and helps you increase your reach, branding and SALES!
Custom Creatives was established to serve as your full-service one-stop Digital Marketing Company, offering graphic design, web design and web development agency, catering to businesses of all sizes. Custom Creatives has designed and deployed over 100,000 banner ads, as well as thousands of websites and landing pages and print collateral for small businesses and large international corporations. Providing exceptional quality services and products with a high return on investment is at the heart of everything we do.
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