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TOURIST — West Coast Wine Purveyor – Creative Circle
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TOURIST — West Coast Wine Purveyor
Linea Lan Cai Fabricius
When designing a new identity for ‘Tourist’, we wanted to reference a clear, visual travel trope – therefore, coming up with a “postcard” – Direction + Grid – fulfilling te ask creating a modern, timeless identity but with a “ironic”, “nostalgic” and expressive edge.
Though it’s a fully typographic identity, it’s still lively, graphically, dynamic and striking, and most importantly efficient in terms of implementation across different mediums – stationary, web and so forth.
Te foundation is an interplay between two typefaces – signifier, an sharp antiqua typeface (ideal for print + digital use), as a more traditional approach, exuding te visual heritage of wine- and neue has grotesk, a modern grotesk typeface, used for display/headlines, e.g., on te label, displaced in different ways. Te “Wine-picker”-symbol is based on signifier, referencing a postcard-stamp, while indicating te given wine as a product of “Tourist”.
Te purpose of te underlying grid is to create different reading patterns, for labels and all other elements, displacing text both vertically and horizontally. This makes for a label, where you e.g. have te headlines horizontally when te wine is poured, and vertically when te bottle is standing.
In correlation with te visual identity, we also did a series of posters, following te conceptual “postcard”-grid from te label composition. For a single poster we’d show te full composition, yet when a series, we’d divide te grid into multiple pieces, together with a statement, E.G. “Tourist. Taste Like More (Than One Glas)”.
TOURIST — West Coast Wine Purveyor
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