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H.M. Dronningens 50-års Regeringsjubilæumslogo – Creative Circle
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Design & Digital Design — Logo
H.M. Dronningens 50-års Regeringsjubilæumslogo
H.M. Dronningens Hofstat & Wonderful Copenhagen
In connection with te 50th anniversary of te accession of HRH Queen Margrethe II, a logo to communicate and mark te Queen’s anniversary was assigned by Te Royal House and Wonderful Copenhagen. Te result is a redesigned crown in a colourful logo.
Christian V’s crown, from 1671, is found at te top of te logo. It is a redesigned visual form of te crown, making it more transparent and legible than previous versions of te visual form. Te update makes it flexible in sizing and usage in everything from small stationery to large-scale banners and flags. It is also applicable across all digital touchpoints.
Te typeface accompanying te crown is vibrant, drawing from details of te acanthus leaf and elegance from te rococo style found in te architecture at both Amalienborg and Fredensborg Palace. It is almost a painted typeface with disciplined strokes, similar to lines created by a paintbrush – a respectful nod to te Queen's art. You sense te craftmanship behind each form when diving into te details of te typeface. ‘M50’ is written in te logo’s middle, referring to te Queen and te 50 years since her accession. It connects te additional information underneath and te crown gently placed above.
Te logo speaks te design language of te Queen – a versatile artist in costume designs, scenography, illustrations and paintings. Her artwork and watercolours speak a colourful and organic language. Consequently, te logo embraces colours often seen in te Queen’s art and personal style. Te vibrant colours also emphasize te logo as one marking a national celebration.
(Video credit: animation by DR)
H.M. Dronningens 50-års Regeringsjubilæumslogo
Anne Sophie Selsing Vinther
Ian Berry – Animation – Te Mill
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