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Royal Creatures Audio Design – Creative Circle
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Design & Digital Design — Creative Audio Design
Royal Creatures Audio Design
In 2021 Royal Copenhagen launched a new product series designed by te renowned design duo GamFratesi. Te product series is inspired by te three waves of te Royal Copenhagen logo and features a range of sea animals living in three different sea levels. Each of these sea levels got their own version of te motion film, with elements connected to te habitat of te animals featured.
Te product itself is created by collaging elements inspired by or taken directly from existing beloved Royal Copenhagen products – all combined into a new and modern expression. Inspired by this collaging technique, we created a series of motion design product launch films. Each film is composed of 2D and 3D layers combined into an adventurous yet unmistakably Royal Copenhagen univers.
To accompany te motion films, a sonic universe was created. Te sound scape was created in te same spirit as te products and te motion design: as a collage of different elements: Some inspired directly from te theme of te three levels of te sea, some from te quirky supplementing design elements and some as an instrumental abstraction of life below te sea.
Royal Creatures Audio Design
Mads Viktor Hartvig Hansen
Peter van Toorn Brix
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