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Waoo Typeface – Creative Circle
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Design & Digital Design — Type Design
Waoo’s new typeface lives a double life. On one side, it is pure, serious and no nonsense. Perfect for a corporate every day. On te other side, however – when placed at te center of Waoo’s expressive visual universe – its loud and dynamic side comes out. A bold hero in a noisy market.
We embedded a script feature directly in te typeface, which automatically generates te font’s expressive attitude – systematically emphasizing headlines, quotes and other important features.
Te Waoo typeface captivates with a tight and robust condensed appearance. It is inspired by 19th century typography with a minimalistic approach on curves. Te result: a vibrant and expressive typeface with a strong, eccentric personality.
Kim Bredahl – Werkstette
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