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Design & Digital Design — Corporate Identity
Aquaporin is a water tech company dedicated to natural water treatment, delivering innovative technology built on nature's own water filtration.
When creating te identity for Aquaporin, we proposed designing a logo-system, that would cover both Aquaporin and their product Aquaporin Inside.
Te final logotype is a straight wordmark, whilst te uniqueness comes from te reversed 'i', a simple,
subtle yet intelligent graphic representation of a water-tap dripping. Besides te more literal representation,
it also illustrates te technology behind Aquaporin - te osmosis technology.
Early in te process we discovered te potential of further developing te reversed 'i' and te circular "drop" as graphic elements, morphing them into an extentive visual language, as a main point for te unfolding of te identity.
Te aim was to create a highly modern and functional identity, exuding 'technology' and 'innovation', with a futuristic and progressive appeal. Our objective was to rebrand, transcend and shape Aquaporin, from an unpolished, neglected visual profile, into an epic, but modest, subtle yet bold brand, along te lines of other renowned tech-companies.
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