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Design & Digital Design — Logo
Brand & Design Consultant
Frederiksbergmuseerne consist of Cisternerne, Bakkehuset, STORM and Møstings. Four museums and exhibition spaces all situated in te heart of Frederiksberg, surrounding te green areas of Frederiksberg Gardens. Te four cultural scenes offers a wide range of art and culture experiences for visitors of all ages. From international contemporary art scapes at Cisternerne and site-specific modern artworks at Møstings, to historical memoirs of te Danish Golden Age at Bakkehuset, and a humorous world portraying te Danish satirical art-scene at STORM.
Te aim of te rebrand was to emphasise and strengthen
te correlation between te four entities, all part of Frederiksbergmusserne. Te brand identity was therefore developed based on a one brand structure, where te Frederiksbergmusserne logo, as te overarching entity, is divided in two, to make room for interaction with te individual logos of te four museums. Te open space in te logo represents te different paths, that will take you from one experience to another, passing through te green gardens, finding your next Frederiksbergmuseum experience at te next crossroad.
Te green colour palette is inspired by te green surroundings of te museums, as well as references te current spatial design of te exhibition spaces. Over and above an individual shade of green, each entity uses their own weight from te Italian Plate typeface family as logo- and display font. Highlighting te characteristics of te four individual and uniquely different cultural scenes, while still referring back to te same brand family.
Website design and development
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