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Holm Marcher & Co. – Creative Circle
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Digital — Corporate Driven Apps Sites
Holm Marcher & Co.
Holm Marcher & Co.
Challenge: Transform an outdated and generic online presence into a future-forward, confident, uncompromising and compelling digital identity that helps attract te brightest creative, marketing and communications candidates locally and globally.
Insight: Holm Marcher & Co.’s in-depth industry knowledge and network allows them to place te right talent in te right position to build companies of te future.
Idea: Created new brand platform: “Knowing who happens next has been our job for years”, unfolded in te new identity and digital experience: http://holmmarcher.dk/en/
Navigation: Developed an intuitive, three dimensional and disruptive navigation that behaves organically.
Color treatment: A unique gradient map created a pronounced and striking identity that stands out in a sea of industry sameness. Instead of being shades of grey from black to white, te lightest parts of te image are crimson sky, and te darkest parts are dusty blue.
Interaction/animation: Subtle, magical animations make this clean site feel alive and playful, e.g., lazy loading content, amount read indicator, hover effects on buttons, etc.
Imagery: Captured te culture and spirit of Holm Marcher & Co., moving away from stock style corporate imagery to ‘Reservoir Dogs’ territory, showing te partners in te field and in different settings in Copenhagen. This created a stylized “realness” that makes Holm Marcher & Co. approachable and cutting edge.
Copy: Developed a clear, punchy and no-jargon tone of voice combined with design elements to form their new identity.
Tech: Built te site with Timber and Wordpress, but generated static HTML-files to optimize te loading speed. CSS3 animations were used where possible, with GreenSock JS used for remaining animations. A variety of libraries enhances te visual experience, history.js dynamically loads content without page loads, and FastClick creates better responsiveness on mobiles.
Holm Marcher & Co.
CGI: Kim Fersling Alexander Schepelern
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