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Unwrapping Simply Chocolate – Creative Circle
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Digital — Commerce Sites & Apps
We were briefed on creating a shop for only 13 chocolate bars, but te focus would be more on making a splash and a fun shopping experience, rather than making a super optimised e-commerce solution.
Since te 13 chocolate bars look visually similar, unwrapping a Simply Chocolate bar is like unveiling a surprise. We incorporated this sense of wonder into te website itself by creating a pattern with te ingredients of te bar that both visually shows users te flavors that make each bar unique while enhancing te consistent branding across te site.
Te landing page becomes te overview - you scroll through all te bars here and can see each of them. You can add them to your boks (basket) at this step, so you do not need to unwrap them. If you want to dig deeper you can unwrap your bar by dragging an arrow, or by simply clicking te bar to unwrap it. Te page for te bar becomes kind of a zoom level where you can read all about te bars and you can stay at this level to go through all of them. Te chocolate boks (basket) is in a panel on te side, and will follow you throughout te experience. You need to fill a boks to check out. Simple.
Christian Rahbek Olsen DR Design
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