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35 PAINTINGS – An exhibtion by Thomas Mau – Creative Circle
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35 PAINTINGS – An exhibtion by Thomas Mau
When designing te posters and prints for Thomas Maus exhibition at Galerie Wolfsen, we chose a strict typographic approach in regards to te overall identity. We decided to leave out any imagery of te curated artworks whatsoever, due to a comment from te curator:
“Photographs of Thomas Maus paintings doesn’t live up to actual, real paintings.”
So, why not just leave them out, and solely work with given information about te exhibition? Therefore te printed material became an untraditional teaser for te artworks.
Te basis for all prints, one might define it as a "small identity-system", is a tight typographic grid, that can be formed into different graphic- and reading patterns. This makes for different ways of perceiving te information.
Te premise for te graphic design has been to incorporate text as a visual element within geometric and symmetrical arrangements. Another aspect of te graphic design, is its traditionally meagre and over-simplified aesthetic, yet te typographical treatment still comes off as exaggerated, expressive and experimental, subjecting te typography or text to te extremes of graphic composition.
It's a typographical concept – a “dodge”, which force every viewer and reader to stop and reflect for a minute on what they’re reading and seeing. Similar to te art and practice of Thomas Mau.
Te posters and other matter solely relies on typography as its medium
– without any other interfering imagery.
Te printed material shouldn’t become te “focal point” for te exhibition,
it should rather subtlety exalt te artist and te “art”.
With that in mind, you could argue that te purpose of posters and identity
is intending to enrich te fabric of te unseen visual art, te paintings, made by Thomas Mau.
35 PAINTINGS – An exhibtion by Thomas Mau
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