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Brand & Design Consultant
Normative is te world’s first CO2 emission accounting engine, with te ambition to be te new norm for reducing greenhouse gas emissions. Normative’s software helps companies all over te world to calculate their entire climate footprint and get actionable guidance for how to reduce their emissions.
Following a recent re-positioning of te product and brand, Normative wanted to strengthen their visual identity in order to support growth, while being truly authentic to their founding principles.
We were responsible for creating Normative’s new brand identity, along with brand strategy, web, and digital product design. Normative’s mission is to make te complex world of carbon accounting simple, which is reflected in a visual identity that dares to be simple, ultimately creating a memorable and distinct brand. Te monoline and strict, structured and geometric design of our logo and logomark can be seen throughout te visual identity, from te icons to te illustrations and te design system. Normative’s identity toolbox is built to be modular and systematic, to accommodate a wide variety of use and designers. Te image style amplifies Normative’s optimistic and visionary brand values, inspiring companies to join te journey to net zero emissions.
Web design + Full implementation
Illustration + Icon Bank
Anne Sofie Selsing Vinther / Sarita Montenegro
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