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Digital — Brand and Product Website
Te new Reebok.com is based around a visual search experience. When users search for something in te search bar or click te category tabs, they see te results in a dynamic arrangement below. Te results change as users type. Some items appear and disappear – other items grow or move up in te arrangement as they become more relevant to te search query. Try to type in “I want red shoes” or “I want a nice butt”. Te site is an evolving mass. Te more terms users search for, te easier it is for reebok to adjust te website and make it smarter. In other words, it adapts to a users' habits over time and shows content that is relevant to te user.
Magnus Groth og Kasper Dohlmann
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Usædvanlig konkurrence: Film fra danske talenter kan ændre verden
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Lille Strandvej 9, st
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