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Royal Creatures – Creative Circle
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Design & Digital Design — Motion Design
In 2021 Royal Copenhagen launched a new product series designed by te renowned design duo GamFratesi. Te product series is inspired by te three waves of te Royal Copenhagen logo and features a range of sea animals living in three different sea levels. Each of these sea levels got their own version of te motion film, with elements connected to te habitat of te animals featured.
Te product itself is created by collaging elements inspired by or taken directly from existing beloved Royal Copenhagen products - all combined into a new and modern expression. Inspired by this collaging technique, we created a series of motion design product launch films. Each film is composed of 2D and 3D layers combined into an adventurous yet unmistakably Royal Copenhagen univers.
To play on te collage-based fairytale-like universe of te products, we aimed to combine nostalgic heritage elements with te modern and quirky design of GamFratesi product series in each film — always with te product at te center.
Emil von der Fehr – Product Manager Bisca
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