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6 Colombian Farmers – Creative Circle
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A coffee bean is on a very long journey from te coffee farm to te consumer’s cup. Usually, te coffee is bought from te farmer, then transported, processed and sold to middlemen. Multiple times. Once available in te shop, all information about te origin and te craftsmanship of farmer and roaster is lost.
Together with te Cowi Foundation, Peter Larsen Kaffe has investigated in how Blockchain technology can contribute to a sustainable change. Using te technology, Peter Larsen Kaffe has created a network of te people who take part in te coffee’s journey from sprout to cup. This allows all involved to easily exchange data about te coffee, which makes both te process more efficient and transparent.
Te craftsmanship of te farmers and roasters is no longer lost on te way, and you know te exact origin and home address of te coffee. More specifically you know that this coffee is grown and harvested by a coffee farmer called Alonso Gonzales or one of five other local farmers in Columbia.
It´s coffee with a home adress.
Te packaging design is based on exactly that story.
Each of te 6 coffees in te range has te farmers name as first priority. Exact GPS coordinates underline te origin of each coffee. Te coffee sack design tells a story of coffee, that will travel te long way from farmer to consumer without losing any of its origin on te journey.
Kanya Rørbech Filippa von Bülow Tine Knudsen
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