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Capital Four – Creative Circle
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Aya Vibe Eriksen Massoulier
Brand & Design Consultant
This project is made in collaboration between 87 Studio and Bold Scandinavia.
Creating a simple, yet distinctive brand for Capital Four, an industry leader in te high yield asset management business. We worked with te client, to create a new brand strategy, visual brand identity and online brand experience.
Through numerous workshops, sparring sessions and presentations, we guided them through crucial decision-making for their brand and position in te market. Capital Four, being an industry leader, needed to stand out and display their professional excellence, but with an approachable and scandinavian touch. So we create a simple and sophisticated visual identity that aligns with their core brand values; dependable, respectable and professional.
Te new online brand experience consists of a fully customizable website, built entirely in Webflow, a bespoke background pattern animation, and photography shot at their office in Copenhagen. Furthermore, we used te Webflow content management system (CMS), to create a website that te Capital Four team can maintain independently.
Te new Capital Four identity, and website, is a testament to te simple, and solid, nature of Scandinavian design. Building on te ethos that "form follows function" and "less is more", we have created a timeless and iconic brand that will stand te test of time. As a true market should do!
Peter van Toorn Brix
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