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OTC packaging with added value – Faller Packaging
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OTC packaging with added value
OTC packaging with added value
OTC packaging with added value
Customer behavior is changing - what to do?
Customer behavior is changing - what to do?
With te beginning of te corona pandemic, te over-the-counter (OTC) pharmaceutical market is experiencing a high degree of volatility.
Te strong fluctuations in sales and te strengthening of online mail order companies intensify te challenge for all pharmacists: Consistent multi-channel communication in all offline and online channels.
Added values illustrate customer benefits
Here it is worth taking a look at te FMCG industry: In this market, manufacturers have long been working successfully with added value for their products. Te advantage: added value equips a product with features that clearly set it apart from competing products. This attracts te consumer's attention to your product, which in turn has an effect on sales success.
Te cost of te added value must not exceed te economic success of te additional sales. To meet this challenge, you need clever value-added ideas that you can implement for your products with little effort. If te product added value is a clear additional benefit for te consumer, you can add it to your communication mix with little effort.
Translated with www.DeepL.com/Translator (free version)
Source market data: Healthcare Marketing Magazin
Added value example 1: Te supplement
Added value example 1: Te supplement
This tactic is all about offering your customers an added value that complements your product. This is where useful preventive health tips are particularly suitable, which you add to te product in te form of a leaflet.
It can be practical exercises for a healthy back or similar. You advertise this supplement prominently with an attention-grabbing pharmaceutical label on te folding boks - et voilà.
Further topics for a supplementary supplement can be:
Feeling good: How to keep a happiness diary
Nutrition diary: Your body needs these vitamins and trace elements daily
Te 8 best Yoga exercises for te home office
Te 12 best fascia exercises for te whole body
Added value example 2: Te product bundle
Added value example 2: Te product bundle
With this strategy, you combine two products into an unbeatable duo that stands out from te competition. To achieve this, you combine both products with a pharmaceutical label that can have very different characteristics, such as
100% recyclable from mono-material: Te pharma label can be printed with a promotion text that clearly emphasizes te added value. Disadvantage: Te product text on te folding cartons is challenging to read.
Transparent & perforated: Here, te customer can read all product texts on te packaging easily. Disadvantage: te consumer benefit must be communicated elsewhere.
Your contact for OTC packaging solutions
Head Regional Business Team
+49 (0) 7681 405- 173
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