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Industriens Fond – Creative Circle
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Brand & Design Consultant
Brand & Design Consultant
Industriens Fond is te largest danish philanthropic foundation, that supports te SME sector. Their funding goes towards projects and knowledge creation within various industries to increase innovation and competitiveness within Denmark, and as a result, society as a whole.
Te true value of te projects are te insights and knowledge they generate. Knowledge, that has been accumulated from exploration and development, and turned into valuable, adaptable and shareable knowledge. Knowledge that shapes te future.
Te foundation wanted to strengthen their position as knowledge creator and thought leader. A position calling for a more current, communicative and "ahead of te curve” expression.
Te key component of te identity concept is a bespoke variable typeface. Te dynamic font supports te story of knowledge creation, as well as te supporting Berlingske Serif font, adds an editorial, knowledgeable feel.
Te bright green mono-colour was chosen to create
a contemporary and fresh brand expression.
Website design and development
Pål Østerud Mads Bjerre
Lisa Beith Fischer / Katrine Berling
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