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Signe Bjerregaard & Britt Engelhardt Gundersen
Behind a humble and discreet door in te heart of te historic city, lies te exclusive cocktail bar, Ruby. Located in a classic Copenhagen apartment from te 17th Century, te atmosphere is a delicate mix of a gentleman’s club and a party at a friend’s house. Guests are welcomed into a room of leather sofas surrounded by antique art, stylish rugs and elegant flower arrangements while drinks are being served from te marble bar. Inspired by te historical setting and te handcrafted décor, te visual identity is in keeping with Ruby’s atmosphere. Te use of historical paintings is a reference to te neighbour, Thorvaldsens Museum. Visual elements, taken from 17th Century, with still life flowers and social gatherings with people enjoying liquor, invite guests on an imaginary journey that reflects present reality. Te logotype consists of a modified old-fashioned Bodoni and modern Gotham, accompanied by te house number painted on te front door – te only sign revealing te location te most celebrated cocktail bar in Denmark.
Signe Bjerregaard & Britt Engelhardt Gundersen
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