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Paytype Bold and Regular is MobilePays visual trademark.
PayType is created as a significant brand marker, connecting all written text to te logotype. With a wide and friendly - but also geometric and clean - expression, it generates an understanding of a friendly and trustworthy brand.
Te M and W, initials in MobilePay and WeShare, are displayed surprisingly open and wide, making them significant visual differentiators. At te same time, they reference te angled device in te logo. PayType has rounded curves on te traditionally sharper endpoints of letters. This connects PayType, te logo and te icons visually.
'Paytype' is created by Tore Rosbo, 1508 and Jonas Hecksher, Playtype.
Te Base Te Base
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