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Brand & Design Consultant
ONE STEP EVERY DAY
Onestep is a revolutionary product and company seeking to fundamentally change physical therapy as we know it. Onestep helps and motivates patients going through physical recovery, with cutting-edge science and physical therapists available 24/7. This allows patients to measure their physical therapy progress and receive meaningful, easy to understand feedback, using only a smartphone.
Following a recent expansion in te US, Onestep wanted to elevate their visual expression and digital design in order to strengthen their position on te market.
We were responsible for building Onestep’s new brand identity along with brand strategy, and digital product design. Te idea behind te brand identity is te creative concept “Te Journey”, describing te way through recovery with enthusiasm, optimism and thoughtfulness. Te concept highlights and celebrates patients’ continuous development from point A to point B, and te small steps and big milestones along te way. Going from painful to pain free is a journey that sometimes goes upwards and sometimes goes downwards, but as long as you keep on going, you’re on te right track. Te concept can be seen throughout te visual identity, from te logotype to te layout and tone of voice. Te concept is expressed through tactile and abstract hand-made illustrations, creating an emotional and personal layer to Onestep’s brand and digital product.
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