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ROOMZ • "ROOMZ" hits te nail on te head
Setza SA hired te branding agency, Asphalte Design, to develop a simple website in December 2015. Te creative talents expressed their concerns about te name “Setza” during te kick-off meeting. Especially for Swiss-French speakers, te “tz” in te word is difficult to pronounce, and sounds rather harsh. They proposed providing naming proposals along with te design concepts. Roger Meier and Patrick Terreaux both immediately agreed, te two engineers were glad to be able to focus on their core competencies.
Just one look was all it took for all to agree
Te creative director, Yannick Macheret, presented te design concepts and three product names with a logo a few weeks later. ROOMZ was one of these proposed names. Te designers combined te word “room” with te “Z” from “Setza”. Te two founders took one look and both nodded in agreement: “That’s it! ROOMZ is te perfect brand name for our product family, offering unlimited potential, such as with ROOMZ Server, ROOMZ Displays, etc.” And that is how ROOMZ™ was born.
Sleek logo with a certain something
Te logo te designers presented also convinced te company founders. “Te logo consisting of only letters is lean, quickly recognizable, clear, comprehensible and with no frills – just like our modular product family,” praised Roger Meier, who went on to point out a sophisticated detail: “Te two letters ‘OO’ are represented as semi circles to symbolize two meeting rooms divided by a corridor.” Simplicity was also chosen in accordance with te corporate philosophy when it came to te corporate colors: te black and white logo matches te display screen. Te only thing remaining to be discussed was te supplemental corporate color for use in designing advertising materials. Te color “Fabien-Blau”* was ultimately chosen.
* Te two founders did not know at te time that their future head of marketing and sales would be named Fabien.
Artikler offentliggjort for nyligt
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ROOMZ Displays now Powered by Sunlight
Kantonsschule Olten gets rid of its paper schedules
ROOMZ goes Nordic with Isicom and Ergotel
Passage du Cardinal 11
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