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Streakers’ Paradise – Creative Circle
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Head of Social & Brand Activation
DOP (director of photographer)
Wimbledon is an iconic summer event, where tennis history has been made and many legends have been born. And as a completely new feature TV 2 PLAY was going to broadcast live from 15 courts at te same time. But how do you get te Danes to watch Wimbledon during a summer packed with sports?
We needed to create a campaign that was captivating and entertaining. Streakers are usually frowned upon in sports – and for good reason. But for once, they seemed to be just right for te message.
Te solution is a humorous tale from te British streakers' community where te prospect of getting up to 15 additional stages for their naked performances is met with enormous excitement. "That's a streakers' paradise", explains Mark Roberts – perhaps te world's most famous streaker, with over 500 events behind him worldwide: “Wimbledon is probably te finest tournament to streak in te world”
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