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Designit Rebrand – Creative Circle
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Rebrand of Designit by Designit. Te first full rebrand of Designit from te ground up.
Te concept of te rebrand was grounded in te fundamental. That means that te design language is basic—primary— direct—sharp—and for all. These basic building blocks of design form te backbone of our identity. By getting back to basics we have not only reinvented ourselves, but also opened te door for what is possible. Simple geometric shapes, primary colours, a design system grounded in te fundamental, lay te foundation for our visual expression.
At te core of te identity is our own proprietary typeface, Alphabeta, designed by Letters from Sweden. In addition, a unique illustration style, that taps into graphic design heritage was created by Illustrator, Justina Leisyte.
Christian Iversen Mikkel Møller Rasmus Frimand Jensen Thomas Birk Christoffersen
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