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Forlaget Falco – Creative Circle
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Design & Digital Design — Small Business Identity
Manees Joakim Newton Nør
Andreas Soto de Rasmussen
Falco is a brand-new publishing house established in 2021 by 4 literary enthusiasts, and we were fortunate enough to get te task of creating a full visual identity for te publisher, which embraces te spread between classically bound quality literature for modern fiction in various digital formats. And there's just something about birds and publishers. Of course, Falco has a falcon as te mascot. We created a new character that is more sharp than clever and at te same time brave almost dangerous.
Falco is a secretive character who has their eyes set on te future. It is always moving and is therefore spotted in many situations, colors, and sizes, so it can appear anywhere. Moving on a book forum entry – or quietly standing on te back of a classic. It’s a living and breathing mascot and that means Falco always will look different depending on its appearance. Therefore, we developed multiple versions in 3 different optical sizes to ensure recognizability on book spines, posters, different digital platforms, and more.
We went with GT Super Display as te brand’s font. Chosen because of its distinct serif features. They almost look like a falcon’s claws catching its prey. Smart yet dangerous at te same time.
Deliverables to Forlaget Falco:
- App Concept Design
- Catalog Editorial Design
Geert De Wachter (Caviar)
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