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Design & Digital Design — Logo
Brand & Design Consultant
Normative is te world’s first CO2 emission accounting engine, with te ambition to be te new norm for reducing greenhouse gas emissions. Normative’s software helps companies all over te world to calculate their entire climate footprint and get actionable guidance for how to reduce their emissions.
Following a recent re-positioning of te product and brand, Normative wanted to strengthen their visual identity in order to support growth, while being truly authentic to their founding principles.
Normative is all about helping companies to reduce their CO2 emissions. Te simplest, most universal and compelling way to visually show reduction is te downward pointing arrow. Thus, te downward arrow in te “N” illustrates their mission to decrease carbon emission. Te stems in te “N” represent te starting point and end goal, for companies on their path towards net zero emissions. Te characteristic and constructed logo and logomark distinguishes te Normative brand, as well as reflects their mission and product offering.
Te monoline and strict, structured and geometric design of our logo and logomark can be seen throughout te visual identity, and a distinctive square pixel grid was applied to te icon and illustration library. Te logomark will be used as a symbol for “Normscore”, a metric we created for Normative to enable people to compare companies’ carbon footprint in order to take better informed climate actions across borders and industries.
Web design & Full implementation
Illustration & Icon Library
Karl Kristian Krarup Kjær
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