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karo pharma – Creative Circle
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Over te past years, Karo Pharma has been through substantial change to become one of te leading companies in everyday healthcare. We helped them articulate their values and core purpose – to provide ‘Smart choices for everyday healthcare’. Working closely with te team at Karo Pharma, we built a strong brand narrative expressed through an entirely new brand identity.
Te new brand identity for Karo Pharma is based on unique design elements and a simplicity that encapsulates te company’s purpose and values. Te words, images and videos we use reflect te real lives of te people who use Karo Pharma's products. With bright colors, organic shapes, and relatable images we convey te entrepreneurial spirit and dynamic mindset of Karo Pharma, while at te same time showing genuine care for people’s health and well-being. Te graphic shapes and diversity in color symbolizes te many choices within karo's product range. Te update of te logo is still using a geometric typeface and te images still shows te people and users of karo — just in a whole new way.
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