en en da de da en en en da hu da nl da de nb hbs_lat en nl id da nl da de nb hbs_lat en nl en da de da en en en da hu en en en sv en fr en de en en en en en en en en en pt en en en en da en en en en da da en da de en fr en tr it de de cs ru nl de hu fr da en en de en da da da da da da da en en da de nl da en da nl da da da de en da de
Paperlike Visual Identity – Creative Circle
Se kategorier og indsend arbejde til CCA23
Design & Digital Design — Corporate Identity
Paperlike® is a new kind of company, that’s taking a different route to market. Since launching on Kickstarter in 2017, they've grown te business to an eight-figure turnover, and taken te iPad accessories market with storm from their base in Hamburg, Germany. They've done this through online channels alone, with a tiny organisation, and no agency help.
Paperlike® produces an iPad screen protector that makes your iPad feel like paper when using te Apple Pencil. Their core customers are artists and doers, using te iPad for productivity. With a growing amount of competitors encroaching it was time to empower their market position, and use brand and design to take their business to further growth.
Correlating with te launch of an updated version of te Paperlike®, and a move into physical retail, we launched a new identity. It's rare to have a product brand with a name that speaks to te product function in such a straight talking way, without being generic. We wanted to create an identity that continued this direct approach, and te logo does just that by being a visual representation of te product, swaying into a P for Paperlike®. Te identity uses colours with paper and productivity references, like ‘post it yellow’, and ‘eraser pink’, and visually references te transparent nature of te product and te grainy feeling of te Paperlike® surface.
Te result is a strikingly simple visual identity, activated across website, retail, packaging design and more.
Mogens Wittrup / Eli
Seneste nyt fra Creative Circle
Usædvanlig konkurrence: Film fra danske talenter kan ændre verden
Creative Circle lancerer ny film-konkurrence for unge
Lille Strandvej 9, st
© Creative Circle 2022 - Sidens indhold må ikke gengives uden forudgående samtykke.
Se kategorier og indsend arbejde til CCA23