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Design & Digital Design — Small Business Identity
In response to te traditional blind-offer process in te overheated housing market in te US, Doorsey is a pioneering new product and company, offering a radically transparent home buying process, where deal terms, home condition, and price are available to everyone — in real time. Tasked with building te Doorsey brand from te ground up, we helped in defining te brand strategy, name and characteristic Tone of Voice, as well as creating a rich brand identity and bespoke script logo.
We wanted to capture te essence of te brand promise, transparency, through a clear and simple identity, whilst using te unique and animated nature of a signature as te logo to spark a balance of meaning and playfulness in te identity. To help convey te myriad of information collected on a property listing, we turned to a traditional Swiss-style layout concept structure and typographical treatment. Te characteristic gridlines and grid columns is a design trait that translates well across te different digital platforms where te Doorsey brand and product lives. Te signature represents te critical and exciting moment where te new owner puts pen to paper, to make their dream home become their reality. Te moment where buyer, seller and agent have come together under one roof, at Doorsey. Te point of no return, signed and sealed.
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