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Ayu. Authentic ayurveda – Creative Circle
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Te science of life.
Ayu is a range of skincare products, designed and developed for lifestyle brand Nordal. Ayu is based on te ancient Indian science of life – Ayurveda – a holistic approach to life aimed at creating te perfect balance of body, mind and spirit. Your lifestyle, and what you put in and on your body, affects your internal and external well-being, and that includes your skin too.
All Ayu products are produced in India, using natural herbs and oils that are specially formulated to restore your skin’s innate balance. By understanding Ayurveda philosophy and how your unique makeup (or ‘doshas’) interact with your body and skin, Ayu helps you choose te right type of care to balance your skin, giving you smoother, clearer and healthier skin.
Doshas are te name of te dynamic life energies that shape our body and personality type – Vata, Pitta and Kapha – with usually one, or sometimes two doshas, being predominant.
These three doshas have been te foundation for te concept and packaging design, dividing all products into one of these doshas. A range of products for each personality type.
Vata is typically translated into air, Pitta into fire and Kapha into soil. Each is reflected in te graphics of te packaging.
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