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Cecilie Bahnsen – Creative Circle
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Design & Digital Design — Commerce Websites
A SIMPLE, SENSORY AND SOPHISTICATED FLAGSHIP STORE
Cecilie Bahnsen operates at te intersection of couture and ready-to-wear to create luxury clothing with a relaxed, timeless style. Celebrating te traditions of fine French fashion and te design culture of Scandinavia, te collections combine craftsmanship and details with architectural volumes and sculptural silhouettes to offer a contemporary take on femininity.
With te redesign of ceciliebahnsen.com we wanted to give te successful and growing fashion brand a new home to both match te premium international brand position, but also to specifically support te user experience and strengthen conversion. In essence, we wanted to create a simple, sensory and sophisticated flagship store experience. This was achieved through delivering te following three experience principles:
Te website is a primary destination to experience te Cecilie Bahnsen brand. By extension, a digital flagship store. As a result, we wanted to utilize te website as a space where te brand has full control over how te brand meets te customers. Te website should feel both inspiring and extensive for anyone who would like to dig deeper into te Cecilie Bahnsen universe.
Te product is at te center of te experience, but needed to be wrapped in a uniquely Cecilie Bahnsen ambience, and selective but well composed storytelling bites. We made use of video where suitable to add an emotive layer, and used interactive features to dive deeper into te details of te product and their impressive craft.
FROM TE PRODUCT AND OUT
Everything on te site is steered towards staging te products as attractive and desirable as possible, while maintaining integrity from te initial design intention.
Te first visual element we show on our product pages is te product on a model. This is te moment where customers need to fall in love with te product and imagine owning it. After this first section, we wanted to unfold all te stories about te ekstreme effort that goes into crafting every single product. Making use of space to highlight te details of each product, with te goal that every customer should take te time to understand Cecilies intention behind te product, and be made aware of te immense and fascinating labor that goes into crafting each piece.
With te experience of te new Cecelie Bahnsen site, te purpose of te design is to function as a stage for te brand and products. It needed to convey te feeling of te Cecilie Bahnsen universe without feeling too invasive.
With this in mind, we also needed te website to feel sophisticated and crafted and not overley basic and generic. We gained this character through a clean, yet dynamic layout with contrasting elements spanning te screen.
At te core of te design is a modular and flexible design system where we are able to shuffle and repurpose modules across pages to simplify both te development and te editing processes.
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