en en en la en en en en en en en en en en en en en la fr en en en en en en en en la en en en en en en en en la la la en la la en en en en en la en en en en en en en
2018 B2B Buying Disconnect | TrustRadius
Nulla vel auctor arcu. Nam egestas leo ut ante pulvinar porta. Nunc venenatis elit sit amet tortor tristique pharetra.
An in-depth study on buyer preferences, vendor impact, and the persistent trust gap in B2B technology.
For the 2018 version of the B2B Buying Disconnect, TrustRadius surveyed over 650 technology buyers and vendors to get deeper insights into the B2B purchasing process.
We found there is still a significant trust gap between technology buyers and vendors, especially when it comes to understanding what a product really can — and can't — do. Download the report to learn what your buyers really want.
Download this free report today to learn what your buyers want and how you can embrace brutal honesty.
This on-demand webinar features:
Duis pellentesque purus in magna posuere, aenean lorem tortor, auctor id blandit nec, efficitur in metus. Morbi ut nulla nec risus gravida scelerisque.
Director of Learning & Knowledge Management at Audible
"The hardest part of buying software is really just trying to see through the marketing of it all, getting down to the kind of brass tacks about what this thing can do, what the tech really offers. That's why videos, screenshots, and customer reviews are really important to help clear up those muddy waters."
Human Resources Manager at Milne
"No software is going to solve 100% of any individual business's needs, so it's only prudent to make sure I know how the software will benefit us, and exactly where it will not be able to help."
Customer Success Manager at SupplyFrame
"It's really nice to be able to say, 'Look, here's another company like us out there who are solving the same problems using the solution.'"
Today's buyer wants the brutal truth, not slick messaging.
During this 30-minute webinar, we'll deep dive into the key takeaways from the report, including:
The significant trust gap between vendors and buyers
How candor is directly linked to influence
Why peer reviews are rising to the top
How customers are willing to help if you ask
The impact of millennials and buying committees in B2B
Duis non mauris id arcu sagittis dignissim. Cras scelerisque risus euismod scelerisque.
Aliquam at diam dignissim Praesent aliquet sem
Cras sagittis risus vel felis sodales imperdiet.
Vestibulum sed tortor in est suscipit bibendum. Vivamus eu mi eu ex tincidunt dapibus. Quisque placerat tincidunt eleifend. Integer volutpat ex ut tellus porttitor, ac interdum leo posuere. Duis nulla ante, lobortis sed erat et, lobortis molestie justo. Interdum et malesuada fames ac ante ipsum primis in faucibus.
Buyers want the brutal truth, but vendors aren't keeping up.
85% of vendors believe they are open and honest about their product's limitations. Only 37% of buyers agree.
Just 23% of buyers said their vendor was highly influential in the purchasing decision. Those vendors were 2x more likely to be candid about their product and provide unbiased customer insights.
84% of buyers said they were willing to share their perspective with prospects. There is potential for 2x participation in advocacy programs, but vendors need to ask.
Do Not Sell My Info
Cal. Notice at Collection
© Copyright 2013-2021 TrustRadius