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Home testing tab and accordion
BNI accepts only members that belong to a specific profession per chapter to avoid competition within that chapter*. These requirements were different for each region.
Our first step was to build multiple Buyer Personas for every region.
Eg: Specific regions had a vacancy for Financial Consultants. We created buyer personas of Financial Consultants within that region and utilized them during the process of creating target audiences.
*A chapter is a group of members belonging to different professions
Built a Custom Audience
Created lookalike audience from the existing member list, video view (ThruPlay), Facebook, and LinkedIn accounts based on custom audience.
We also created lists from website visitors, dropped visitors, and segregated them based on geography and the visitor journey stage.
Started an Email Nurturing Campaign
Launched an Email Nurturing Campaign for the website visitors who dropped out after completing major milestones like:
Filling up the lead form
Registering to attend an *online meeting
Attended the online meeting but did not apply to become a member
Crafting the key message in regional languages, portraying native people, and using region-specific member testimonials helped us cut through the noise and connect at a deeper level with prospects.
We split tested English language copy VS Regional and discovered that regional copy converted 48% More than English.
*BNI Online system was created during the pandemic to shift physical meetings of chapter members to an online version
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Looking at the huge amount of data can be boring sometimes but it doesn’t have to be! Even data visualisation can be a treat to your eyes. Check out this guide to Google data studio.
Did you know that voice search results generally rank in the top 3 on SERPs. If you rank higher, you’ll get more visitors & who wouldn’t want that? Optimise your website for voice search now!
Web Design & Development
The main difference between a landing page and any other web page is the focus. Here’s a guide to creating best-performing landing pages that help conversions with a few examples.
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Learn more about how PPC marketing works and let us help you find the best way to get your business to the top!
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