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Content Marketing and Writing for Business and Non-Profits
Copywriting and Content Development for Website Designers
Writing Services for Content Marketers and Agencies
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Grab Attention with Your Headline
Your Lead goes here. What do your prospects already know about your product or service? Write a lead with your customer's level of awareness in mind. Draw them into your sales message.
Don't use images just because they "look nice." Only use images that support your sales message.
Use a Sub Headline
(to Keep People Reading)
Your “Two Worlds” sequence goes here. Create more desire for what you’re selling. First, describe the world "as it is" for your prospects now. Next describe the world "as it could be." Then tease your prospects with what's to come. But don’t mention your product or service.
This is a Sub Headline
Your Backstory goes here. It can be your personal origin story. It can be the “creation” story of your product or service. Explain WHY you do what you do, and why people can trust you.
Remove the “invisible” obstacles in your prospects minds. What are the common misconceptions that are holding people back? Address universal objections, such as time, money, or technology.
Here's a list of benefits:
This is where bullet point 1 goes.
This is where bullet point 2 goes.
This is where bullet point 3 goes.
This is a Sub Headline
Explain your Big Difference here. What’s different about you or your product or service (compared to everyone else). Explain your unique approach here.
Service + Undeniable Proof
Your “How it works” section goes here. First, write one or two paragraphs to reiterate your Core Promise and Big Idea. Then, describe your product or service in detail, so people know exactly what to expect.
Provide proof of all your claims. Is there any doubt that what you're saying is true? Then prove it. You can use testimonials, seals of approval, facts and figures, or demos throughout your page.
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
This is a Sub Headline
Your features and benefits go here. Present your top features and benefits. Use text, lists, or images to showcase your product or service.
Here's a list of benefits:
This is where bullet point 1 goes.
This is where bullet point 2 goes.
This is where bullet point 3 goes.
This is where bullet point 4 goes.
More undeniable proof goes here. If you can, showcase happy customer. Choose testimonials that talk about an "Aha"-moment, a problem solved, or SPECIFIC results.
Here's a list of benefits:
This is where bullet point 1 goes.
This is where bullet point 2 goes.
This is where bullet point 3 goes.
This is where bullet point 4 goes.
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
This is a Sub Headline
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
"This is an example of where you put the testimonial. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec finibus pellentesque varius. Praesent at nisi nibh. Cras vitae condimentum ante."
Your call-to-action goes here. Summarize your offer. Show people everything they get at a glance. Show them the price and ask them to buy NOW.
Extra details about the offer.
Another detail about the offer.
More details about the offer.
Extra details about the offer.
Another detail about the offer.
More details about the offer.
One Time Payment of $499
BUY PRODUCT NAME HERE
Extra details about the offer.
Another detail about the offer.
More details about the offer.
Extra details about the offer.
Another detail about the offer.
More details about the offer.
One Time Payment of $199
BUY PRODUCT NAME HERE
This is a Sub Headline
Your guarantee goes here. Remove all risk with your bullet-proof guarantee.
This is a Sub Headline
Your wake up call goes here. Remind people to “take action now.” Address any final objections. Make it clear that they have nothing to lose.
Advanced Package only $499
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non sapien et elit iaculis dignissim. Integer nec justo varius, varius odio eu, luctus nisi. Fusce at finibus nisi, id fringilla leo. Cras accumsan mollis diam ac tristique. Ut et leo eu lectus faucibus tristique. Nunc vitae sem turpis.
Phasellus a elit in est faucibus finibus. Proin fermentum, nisl non aliquet vehicula, nisl leo sodales velit, ornare tempor ex lectus a tellus. Ut sit amet molestie felis.
Extra details about the offer.
Another detail about the offer.
More details about the offer.
BUY PRODUCT NAME HERE
Standard Package only $199
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin non sapien et elit iaculis dignissim. Integer nec justo varius, varius odio eu, luctus nisi. Fusce at finibus nisi, id fringilla leo. Cras accumsan mollis diam ac tristique. Ut et leo eu lectus faucibus tristique. Nunc vitae sem turpis.
Phasellus a elit in est faucibus finibus. Proin fermentum, nisl non aliquet vehicula, nisl leo sodales velit, ornare tempor ex lectus a tellus. Ut sit amet molestie felis.
Extra details about the offer.
Another detail about the offer.
More details about the offer.
BUY PRODUCT NAME HERE
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