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A New Approach to Marketing Measurement & Optimization | Marketing Evolution
Attribution and planning for a cookieless future
Mevo helps marketers unearth the customer journey and improve ROI.
Learn how Regions Bank increased revenue by 100%
See all your marketing efforts in one place
Combine data from numerous platforms and ad types into one integrated dashboard for your measurement source of truth.
Learn how we help marketers win
Understand the full-funnel customer journey
Choose and define key business metrics and track progress toward your goals with our attribution and media reports.
Uncover more customer insights with Mevo
Future-proof your marketing strategy
Seamlessly navigate changing privacy laws across media channels without the need for third party cookies or device IDs.
Learn more about our approach
Test and scale your marketing programs
Hack your way to growth and eliminate waste from your media plans with our test and learn optimization engine.
See our scenario planner in action
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We predict user level journeys from your aggregate or person-level media, demographic, and conversion data.
Next, we apply our proprietary Exposure AI and Measurement AI models to your data to generate attribution and reporting insights.
In our Scenario Planner, our Optimization AI combines the results of our Measurement AI and Exposure AI to simulate and optimize your media budget.
Our intuitive UI surfaces actionable  recommendations so you can plan with confidence, knowing  where and how to spend your next dollar.
Ready to take a unified approach to media planning and measurement?
AI + human know-how = better decisions, faster
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