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Facebook offers low cost but highly effective marketing opportunities for small businesses. Facebook now has over 900 million users, and while that seems to be impractical consumer group size for a small business to be targeting, it does provide a powerful platform for you to build your online presence. If you do not have an active Facebook business page, you should get started on it right away.
You should also search for your competitors, and evaluate their Facebook presence. Look for what works and learn to make it work for your own business. How are they reaching out to their consumers? Can they do it better? All the research will pay off in the long run, trust us.
How to Find Good Domain Names
Good domain names provide more than just good traffic. Good domain names are fantastic marketing tools themselves. Think GoDaddy. What you may not realize is that good domain names also saves you time and effort on your SEO campaigns. Below are some tips that may prove valuable to you.
Do not allow your domain name to be overshadowed.
What does overshadow mean? Overshadowing happens when your domain name resembles another one. Therefore, consumers who are actively searching for your brand may accidentally end up on the wrong site, and you lose potential business revenue. Remember to do your research, and find out if there exists similar domain names out there before you finalize your purchase. It may cost you more time now, but it will all be worth it in the long run.
Be as unique as possible.
Having a domain name unlike any others on the internet can be extremely valuable when it comes to marketing. Uniqueness allows for easy SEO, and you can populate the first page of Google with ease. Think GoDaddy again.
Avoid domain names containing hyphens or numbers.
From a marketing and branding perspective, it is best to avoid such names. Focus on getting a clean, dot-com name that is easy to read and understand. Having additional non-words in your name will cause confusion to your customers. Always think of ways to make your business marketing and branding easier.
Avoid domain names that are too long.
This is actually pretty obvious, yet many people fall trap to it. Long domain names are usually available and unique, but you are giving your consumers more opportunities to make errors when they type in your domain name. Errors almost always equate to potential revenue lost. So keep it short and simple. We recommend that you do not use more than 3 words in your domain name.
Do not overlook the possibility using your name.
If you are an expert in your area of specialty, a domain that is your name can provide high value when you look into marketing and branding. This does not apply to everyone, but it is still important to keep this strategy in mind. Think of record artists and other celebrities.
Your domain name is your piece of real estate online. Buying the right piece of land at the right district will allow easier business branding and marketing, and directly lead to greater revenue for you.
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How to Reengage Inactive Consumers
Posted by admin on June 22, 2012
We know you are frustrated about those inactive email subscribers. Trust us, for we have to deal with them as well. They are the people whom you email, email again, email yet another time, and still unable to get any clicks from them. Removing them may reduce your frustration, but it could also mean potential revenue lost. So what do you do? We have compiled some tactics that you may deploy to get them reengaged.
The main message here is to encourage subscribers to understand the value to your emails. Disengaged users may have a lack of understanding of how your products and/or services work. In your education emails, give instructions on how subscribers can gain value from reading the emails themselves, without having to spend too much time and energy.
In this message, remind the subscribers that they are getting your emails or newsletters because they have shown an interest in your products and/or services in the past. Therefore, your emails or newsletters are not redundant to them.
Provide a sense of urgency in your emails. Timeliness is an important factor here: If the consequences of disengagement is being unsubscribed, then give details on when, why, and how it is going to happen. This may just give your inactive users enough of a nudge to start clicking again.
Sometimes the best way is also the most obvious one. People love to be rewarded for their actions. It is the basic theory in behaviorism. Hence, providing discounts on your products and/or services are effective strategies you may want to explore. In addition, you can also provide other forms of incentives, such as VIP points, free shipping, free gifts, etc.
Regardless of which strategy you decide on, remember to keep your messages friendly and conversational. People respond better to casual, easy-going tone than an informal, machine generated marketing email.
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Posted by TrueThemes on January 20, 2012
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TrueThemes – Premium WordPress
Posted by TrueThemes on January 6, 2012
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Tags: app, business, css3, envato, html5, premium, responsive, software, templates, themes, truethemes, wordpress
Posted in: Wordpress Themes
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Posted by TrueThemes on January 6, 2012
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Posted in: Upcoming Events
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Posted by TrueThemes on January 6, 2012
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Posted in: Wordpress Themes
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Posted by TrueThemes on January 5, 2012
Sterling features an amazingly powerful administration panel. The extensive array of options combined with a familiar WordPress user interface make this the most usable options panel you’ve ever experienced. It also comes completely white label, so your clients will think you’re an absolute rockstar!
Posted in: jQuery Homepage
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Premium WordPress Themes – TrueThemes
Posted by TrueThemes on December 15, 2011
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Posted in: Company News
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