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Pechter's unique, two stage ‎methods for matching clusters of real or hypothetical situations to individual target audiences for testing attitudes, sub-attitudes, and contingent attitudes.
Conventional scenario testing is about exploring how respondents in surveys respond to different real world situations.
Pechter's approach goes beyond comparing real world, operational situations to explore scenarios of the mind. Pechter's polling services explore the ways that the minds of people involved in conflicts conceive of the real world.
Operational scenarios are about facts and events, mental scenarios about feeling (sentiment) and thinking (cognition). Many mental scenarios are possible for a single operational scenario. For a given operational scenario, mental scenarios can vary according to the language used to portray events, the history of events, the protagonists, and the moral power of each protagonist and each action.
Choosing the right mental scenario for a given operational situation can spell the difference between success and failure.
You Need Good Info
Protagonists in public affairs conflicts need the information on the psychological terrain that scenario polling provides. Operating without good information on the psychological terrain of a conflict is like flying an aircraft in bad weather without radar.
To find out more, contact us at Pechter Polls. Scenario Polling is the answer.
what people are saying
“Scnario Polling gave us exactly what we needed, even before we needed it.” - Mozzie White, Investment BankER
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