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ടാറ്റാ എയ്സ് മിനി ട്രക്ക് ഗാലറി
Tata Ace races through the one-million mark in just 2,680 days
Tata Ace, the one-in-a-million idea from Tata Motors, now has a one million strong presence.
Introduced in May 2005, the Tata Ace, India's first mini-truck, and the Tata Magic, its sister vehicle for passenger transportation introduced in June 2007, together crossed the prestigious one-million sales mark in August 2012 -- just 2,680 days. Total sales, at the end of October 2012, are at 10,59,135 - 997,133 in India and 62,002 abroad.
More importantly, the Tata Ace family today is a major source of livelihood generation. At least 60% of Tata Ace / Tata Magic owners are semi-educated youth - first-time users - who have launched goods or passenger transport operations with their vehicles.
As the Tata Ace family's renown spread, Tata Motors went on to make deep inroads across the country. At present, about 1,346 showrooms, up from only 210 outlets, sell the two vehicles. About 50% of the Tata Ace / Tata Magic sales come from semi-urban and rural India, where the company is establishing a dedicated sales & marketing network.
Production capacity too has grown commensurately. The Tata Ace was launched in 2004-05 with a capacity of 30,000 units per year in Pune. The dedicated plant in Pantnagar (Uttarakhand) today has a capacity of 5,00,000 units per year.
The popularity of the Tata Ace has crossed the shores of India. Since 2006, the Tata Ace and the Tata Magic have as of now been made available in 24 countries - Angola, Bangladesh, Bhutan, Congo, Djibouti, Ghana, Ivory Coast, Italy, Kenya, Morocco, Mozambique, Nepal, Nigeria, Philippines, Senegal, South Africa, Sri Lanka, Sudan, Tanzania, Thailand, Uganda, Vietnam, Zambia, Zimbabwe.
The Tata Ace platform has thus far spawned about 10 main variants. Under the Tata Ace itself are the Ace HT, the Ace EX (with stop-start technology), the Ace CNG, the Super Ace (1 tonne) and the Ace Zip. The Ace Zip was introduced in 2012, a micro truck with a payload of 600 kg for deep penetration door-to-door goods movement. Under the Tata Magic are the Magic HT, the Magic CNG and the Magic Iris. The Magic Iris was launched in 2012 as a 3-4 seater four-wheel passenger carrier for better comfort of commuters who depend on small auto-rickshaws. The platform also led to the launch of the Tata Venture in January 2011.
In addition, there have been a whole host of applications. Among them are tankers, dumper placers, cargo vans, mobile retail vans, cafe-on-wheels, high-lift cherry pickers, mobile hoardings, high security cash vans and taxi and school applications. There will be more to follow.
The Tata Ace / Tata Magic family market share today is 78% in cargo segment and 79% in the passenger segment. As the sister vehicles, like Zip and Iris, go into the hinterlands, Tata Motors is looking ahead to the next million in about 36 months.
Tata Ace, India's first mini-truck, launched
Production started in Pune
Launch of Tata Ace HT
Tata Ace in Sri Lanka
Tata Ace received the BBC-Top Gear' Design of the Year 2006 award
Roll out of 100,000th Tata Ace
Tata Ace in Nepal
Launch of Tata Magic, for passenger transportation
Dedicated plant at Pantnagar (Uttarakhand) commenced production.
Launch of Tata Ace CNG
Introduction of the Tata Super Ace and Tata Ace EX
Tata Ace became India's first 1-lakh-per-year brand in goods CVs
Tata Ace family sales crossed 5,00,000 mark
Launch of Tata Magic IRIS, mini-passenger carrier and Tata Ace Zip, a 600 kg micro truck.
Dharwad plant commenced production of Tata Magic IRIS and Tata Ace Zip
Tata Ace family celebrated 1 million sales in just 7 years, from launch
Source : - https://www.tatamotors.com/press/tata-ace-races-through-the-one-million-mark-in-just-2680-days/
ടാറ്റഎയ്സ് മോഡലുകള്‍ താരതമ്യം ചെയ്യുക
ടാറ്റാ എയ്സ് ഇമേജ് ഗാലറി
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ടാറ്റാ എയ്സ് ഗോള്‍ഡ് പെട്രോള്‍
ടാറ്റാ എയ്സ് ഗോള്‍ഡ് CNG
*ടി & സി ബാധകമാണ്
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