AT&T Execs Approve New Ad Campaign: Shhh, It Uses Reverse Psychology
Some observers have been seeing peculiar signs and bumper stickers littered throughout large and small towns in America lately. Â This particular picture that was captured has 3 large bumper stickers on the truck that say âAT&T Service Sucks.â Â This beat up truck was parked outside of a local Dallas Gentlemanâs Club and quickly had a crowd gather around it. Â Some folks agreed with the sign and were passionate about how they hate AT&T. Â A few others took the other point of view and shouted about how AT&T is the best company in the world. Â As we took in this strange scene developing out in the middle of the street, our cameraman swore he saw AT&T CEO Randall Stephenson walk past the crowd with his head down and wearing a large grey trench coat. Â Sure enough. Â We were able to finally catch up with Mr. Stephenson after chasing him for about 8 blocks. Â He was yelling stuff at us like, âBurn in hell, Satanâ and âYou can never prove anything! Â Donât you know who I am?â Â He did throw quite a few $1 bills up in the air as he ran to distract us. Â It worked. Â But we eventually caught up to him, $17 richer than we were before the chase. âWe just wanted to talk to you about your business,â we assured him. Â He tried to run again so we tackled him and he was ok when we told him AT&T business and nothing else. Â âShit, you guys scared me,â panted Stephenson. Â âI thought you saw something you shouldnât have. Â You didnât see anything did you?â Â We told him we did not even though we did see stuff. Â Raunchy and perverted stuff. Â We told him we just wanted to know what the bumper stickers were all about. âOh, thatâs easy,â said the AT&T President as he calmed down. Â âDid you see all those people talking? Â Thatâs called marketing,Â dumbass. Â Weâve paid some random people to put things in their businesses, on their cars, and elsewhere to get people talking about AT&T. Â Itâs working and it was my fucking idea. Â Thatâs why Iâm the CEO and youâre not. Â It uses a concept that is, Iâm sure, completely foreign to you called reverse psychology. Â People talk shit about us but they are talking about us. Â Before they know it, we enter their minds for good and we never leave. Â Weâre like a massive wireless tapeworm in your brain. Â We eat your brain up and then itâs just all tapeworm in there. Â Itâs much more complicated than that but Iâm dumbing it down for you with the slim chance you may understand it in those terms. Â Listen, Iâve gotta run. Â Donât ever fucking chase me like that again or I will ruin you.â We checked in with AT&Tâs marketing gurus and they claim to know nothing about this campaign. Â They remarked that this must have been one of those âexecutive decisions.â Â Itâs too early to tell whether or not this campaign is having a positive impact on gaining new customers or satisfying current customers. Â The one thing we know for sure is that it has gotten people talking about AT&T. Â And by talking, we donât just mean on the internet. Â Oh, and weâre pretty sure we hate AT&T too.