âFriendadvisor.comâ offers unbiased reviews of your acquaintances
The next generation of social networking was launched yesterday in the form of a friend comparison site.  âFriendadvisor.com takes social networking to the next logical levelâ said Chief Executive Daniel Heyward at the launch event.  âWe are all busy people, and the last thing we want to do is be stuck in the pub for a whole night with a complete dullard. We know that people change and it can be hard to find out whether that work colleague you used to have such a good time with is still as funny now that he has settled down and had children.â The system works on the same principle as restaurant and holiday comparison sites, with independent reviews by mutual acquaintances which provide you with up-to-the minute reports on behaviour and value-for-money. Friends can also be rated in the following categories: punctuality, honesty, gossip-worthiness and cleanliness. There is a photo-upload facility and for single friends, adjustable would/wouldnât indicators. âWe hope soon to develop a tracker system, which will identify the most popular people to spend time with in, say, Preston Town Centreâ continued Mr Heyward. âAlthough we are struggling a bit with Preston, to be honest.â Strict security limits people from rating themselves, although the site hasnât yet found a way to stop people from creating multiple personas all praising each other to the high heavens. âBut frankly, if youâre the sort of person likely to do this you probably havenât got any real friends anywayâ suggested Mr Heyward.