Gwyneth Paltrow on the Launch of Goop: âI Was a Foolâ
While Goop has grown into a successful â if not sometimes polarizing â lifestyle brand today, there was a time when Gwyneth Paltrow wasnât sure about what she was getting into. This Is How Much It Costs to Buy Everything on Gwyneth Paltrow's 2014 Goop Gift Guide âI was a fool,â the 42-year-old actress said during a recent interview withÂ Boombergâs Market Makers. âI had no idea what I was getting myself into. But I have to say, itâs been incredibly rewarding, and I learn so much every day. " As for launching the brand itself, it was a matter of taking control of her own image as well as investing her personal equity into something she could stand behind. âI started questioning being hired as a face,â she said of endorsement deals pitched at her. Gwyneth Palrow vs. Martha Stewart: Whose Dessert Diss Tastes Better? But Paltrow admits that turning Goop into a successful company has been a challenging one, telling the programÂ sheâs been pushed âout of her comfort zone.â âItâs vulnerable, challenging, wonderful, and exciting to put yourself in a situation where youâre laying out your idea,â she remarked. And certainly the effort has paid off. In addition to leading the way for other actresses and entertainers to follow â Blake Lively and Jessica Alba have both launched their own brands â Goop âhas become its own thingâ that her âkids could run if they want to.â