Kix
Kix
[Ponytail, Megan, and Cueball are standing around a whiteboard on an easel; Ponytail and Cueball are holding red markers. The whiteboard reads:] [in Large] Kix [Underlined] Slogan ideas Kid Tested, Mother...
[following lines all in red and each crossed out]
Selected Perfected Not notified Watching helplessly Infected Consumed Fucker

This comic may be a commentary about the uselessness of brainstorming sessions or the bad ideas that come out of them, as they are often started with the phrase “there are no bad ideas”. As the brainstorming session continues the original meaning of the slogan is lost, much like a game of telephone, and the session becomes less productive.
Kix is an American brand of cold breakfast cereal made of extruded and expanded cornmeal. Its slogan, "Kid tested, Mother approved," is well known in the United States, and is meant to suggest that children generally enjoy the cereal and their mothers, who are naturally concerned about the health of their children, approve of its ingredients. However, in this brainstorming session, the word "Approved" has apparently not yet been considered. A number of possible words and phrases for the ending have been presented and stricken out , indicating that they were rejected; each one causes the slogan to be subject to increasingly absurd and comedic interpretations:
The title text conflates the phrase "Kid tested" with college entrance exams such as the Standardized Aptitude Test (SAT) or the ACT . Instead of stating that a child tasted the cereal and gave their opinion on its quality, the cereal itself is an academic subject on which the child was tested. Randall, referring to how some parents enroll their children in special classes or schools to prepare them to score well in this type of test, states that his parents extensively prepared him for a college entrance exam about Kix cereal.
Cereal advertising has previously been referenced in 38: Apple Jacks .
[Ponytail, Megan, and Cueball are standing around a whiteboard on an easel; Ponytail and Cueball are holding red markers. The whiteboard reads:] [in Large] Kix [Underlined] Slogan ideas Kid Tested, Mother...
[following lines all in red and each crossed out]
Selected Perfected Not notified Watching helplessly Infected Consumed Fucker
