Every Seven Seconds
Every Seven Seconds
[Cueball is walking with four thought bubbles above him.]
Cueball (thinking): There’s no way that’s true. It would interfere with basic cognition. Such a ridiculous view of masculinity. How would you even study that?
[Caption below the panel:] Every seven seconds, sociologists think about that made-up statistic about how often men think about sex.

There is an oft-stated urban myth that men think about sex every seven seconds. See for example this BBC article , where they say that a more realistic number is 19 times in a waking day, i.e. once every 50 minutes.
In this comic Cueball is a sociologist , and the thought bubbles show his train of thoughts regarding this myth. First of all, he flatly denies that it could be true, and progressively his thoughts move to the effects if it were true, and then Cueball considers how it would even be studied. The title of the comic (Every seven seconds) hints strongly that this is the subject he is thinking about, and this is subsequently confirmed both in the caption and in the title text.
The setup is that thinking about sex every seven seconds would be dysfunctional and unproductive in addition to making working, social interactions and etcetera nearly impossible as explained by the sociologist's thoughts. The punch line is that thinking every seven seconds about how ridiculous it is to think about sex every seven seconds is just as dysfunctional and unproductive even if the thought time is spent refuting the original notion as understood in third person.
The irony of the comic is that in thinking every seven seconds about how impossible it would be for men to think about sex every seven seconds, the sociologist is, in fact, thinking about sex every seven seconds, albeit in a roundabout way.
In the title text, the narrator ( Randall or Cueball the sociologist?) says he thinks about how implausible it would be to have sex every seven seconds, several times a year. See alternate interpretations below:
In the title text, the narrator's statement leaves some meaning up to interpretation:
[Cueball is walking with four thought bubbles above him.]
Cueball (thinking): There’s no way that’s true. It would interfere with basic cognition. Such a ridiculous view of masculinity. How would you even study that?
[Caption below the panel:] Every seven seconds, sociologists think about that made-up statistic about how often men think about sex.
