It is a fund-raising appeal.
( It ( ( is ( a ( fund-raising appeal ) ) ) . ) )
(ROOT (S (NP (PRP It)) (VP (VBZ is) (NP (DT a) (JJ fund-raising) (NN appeal))) (. .)))
it's a request for funds.
( it ( ( 's ( ( a request ) ( for funds ) ) ) . ) )
(ROOT (S (NP (PRP it)) (VP (VBZ 's) (NP (NP (DT a) (NN request)) (PP (IN for) (NP (NNS funds))))) (. .)))