Sharing information and current knowledge of the market across channel players achieves some of the same objectives'at lower cost'of formally reaching forward or backward into markets.
( ( ( ( Sharing ( ( information ( and ( current knowledge ) ) ) ( of ( ( the market ) ( across ( channel players ) ) ) ) ) ) achieves ) ( some ( of ( ( ( the ( same objectives ) ) ` ) ( at ( ( ( lower cost ) ` ) ( of ( formally ( ( reaching ( ( forward or ) backward ) ) ( into markets ) ) ) ) ) ) ) ) ) ) . )
(ROOT (SINV (VP (VBG Sharing) (NP (NP (NN information) (CC and) (JJ current) (NN knowledge)) (PP (IN of) (NP (NP (DT the) (NN market)) (PP (IN across) (NP (NN channel) (NNS players))))))) (VP (VBZ achieves)) (NP (NP (DT some)) (PP (IN of) (NP (NP (DT the) (JJ same) (NNS objectives)) (`` `) (PP (IN at) (NP (NP (JJR lower) (NN cost)) (`` `) (PP (IN of) (S (VP (ADVP (RB formally)) (VBG reaching) (ADVP (ADVP (RB forward)) (CC or) (ADVP (RB backward))) (PP (IN into) (NP (NNS markets))))))))))) (. .)))
Sharing information about the market between channel players results in lower costs than simply reaching backward into markets.
( ( ( Sharing information ) ( about ( ( the market ) ( between ( channel players ) ) ) ) ) ( ( results ( in ( ( lower costs ) ( than ( simply ( ( reaching backward ) ( into markets ) ) ) ) ) ) ) . ) )
(ROOT (S (S (VP (VBG Sharing) (NP (NN information)) (PP (IN about) (NP (NP (DT the) (NN market)) (PP (IN between) (NP (NN channel) (NNS players))))))) (VP (VBZ results) (PP (IN in) (NP (NP (JJR lower) (NNS costs)) (PP (IN than) (S (VP (ADVP (RB simply)) (VBG reaching) (ADVP (RB backward)) (PP (IN into) (NP (NNS markets))))))))) (. .)))