How about making their publicity buyer-friendlier as well?
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(ROOT (SBARQ (WHNP (WRB How)) (SQ (VP (ADVP (RB about)) (VBG making) (NP (PRP$ their) (NN publicity) (NN buyer-friendlier)) (ADVP (RB as) (RB well)))) (. ?)))
When publicity is buyer-friendlier, public relations becomes much more effective.
( ( When ( publicity ( is buyer-friendlier ) ) ) ( , ( ( public relations ) ( ( becomes ( much ( more effective ) ) ) . ) ) ) )
(ROOT (S (SBAR (WHADVP (WRB When)) (S (NP (NN publicity)) (VP (VBZ is) (ADJP (JJ buyer-friendlier))))) (, ,) (NP (JJ public) (NNS relations)) (VP (VBZ becomes) (ADJP (RB much) (RBR more) (JJ effective))) (. .)))