Sharing information and current knowledge of the market across channel players achieves some of the same objectives'at lower cost'of formally reaching forward or backward into markets.
( ( ( ( Sharing ( ( information ( and ( current knowledge ) ) ) ( of ( ( the market ) ( across ( channel players ) ) ) ) ) ) achieves ) ( some ( of ( ( ( the ( same objectives ) ) ` ) ( at ( ( ( lower cost ) ` ) ( of ( formally ( ( reaching ( ( forward or ) backward ) ) ( into markets ) ) ) ) ) ) ) ) ) ) . )
(ROOT (SINV (VP (VBG Sharing) (NP (NP (NN information) (CC and) (JJ current) (NN knowledge)) (PP (IN of) (NP (NP (DT the) (NN market)) (PP (IN across) (NP (NN channel) (NNS players))))))) (VP (VBZ achieves)) (NP (NP (DT some)) (PP (IN of) (NP (NP (DT the) (JJ same) (NNS objectives)) (`` `) (PP (IN at) (NP (NP (JJR lower) (NN cost)) (`` `) (PP (IN of) (S (VP (ADVP (RB formally)) (VBG reaching) (ADVP (ADVP (RB forward)) (CC or) (ADVP (RB backward))) (PP (IN into) (NP (NNS markets))))))))))) (. .)))
Reaching backward into the market is a difficult, time-intensive process.
( ( ( Reaching backward ) ( into ( the market ) ) ) ( ( is ( a ( ( difficult ( , time-intensive ) ) process ) ) ) . ) )
(ROOT (S (S (VP (VBG Reaching) (ADVP (RB backward)) (PP (IN into) (NP (DT the) (NN market))))) (VP (VBZ is) (NP (DT a) (ADJP (JJ difficult) (, ,) (JJ time-intensive)) (NN process))) (. .)))