Establishing the target customer base is therefore a critical first step in any merchandising strategy.
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(ROOT (S (S (VP (VBG Establishing) (NP (DT the) (NN target) (NN customer) (NN base)))) (VP (VBZ is) (ADVP (RB therefore)) (NP (NP (DT a) (JJ critical) (JJ first) (NN step)) (PP (IN in) (NP (DT any) (VBG merchandising) (NN strategy))))) (. .)))
The first step in any merchandising strategy would be to develop concept art.
( ( ( The ( first step ) ) ( in ( any ( merchandising strategy ) ) ) ) ( ( would ( be ( to ( develop ( concept art ) ) ) ) ) . ) )
(ROOT (S (NP (NP (DT The) (JJ first) (NN step)) (PP (IN in) (NP (DT any) (NN merchandising) (NN strategy)))) (VP (MD would) (VP (VB be) (S (VP (TO to) (VP (VB develop) (NP (NN concept) (NN art))))))) (. .)))