Goodwill works.
( Goodwill ( works . ) )
(ROOT (S (NP (NNP Goodwill)) (VP (VBZ works)) (. .)))
Goodwill is effective.
( Goodwill ( ( is effective ) . ) )
(ROOT (S (NP (NNP Goodwill)) (VP (VBZ is) (ADJP (JJ effective))) (. .)))