Such retailers can also gather data about customer demographics, past purchases, and responses to potential substitute items, all of which add up to a gold mine of information about consumer preferences.
( ( Such retailers ) ( ( ( can also ) ( ( ( gather data ) ( about ( ( ( ( ( ( customer demographics ) , ) ( past purchases ) ) , ) and ) responses ) ) ) ( to ( ( ( potential ( substitute items ) ) , ) ( ( all ( of which ) ) ( ( add up ) ( to ( ( a ( gold mine ) ) ( of ( information ( about ( consumer preferences ) ) ) ) ) ) ) ) ) ) ) ) . ) )
(ROOT (S (NP (JJ Such) (NNS retailers)) (VP (MD can) (ADVP (RB also)) (VP (VB gather) (NP (NNS data)) (PP (IN about) (NP (NP (NN customer) (NNS demographics)) (, ,) (NP (JJ past) (NNS purchases)) (, ,) (CC and) (NP (NNS responses)))) (PP (TO to) (NP (NP (JJ potential) (NN substitute) (NNS items)) (, ,) (SBAR (WHNP (DT all) (WHPP (IN of) (WHNP (WDT which)))) (S (VP (VBP add) (PRT (RP up)) (PP (TO to) (NP (NP (DT a) (JJ gold) (NN mine)) (PP (IN of) (NP (NP (NN information)) (PP (IN about) (NP (NN consumer) (NNS preferences)))))))))))))) (. .)))
Customer demographics is one of the areas that can give retailers more data on consumer preferences.
( ( Customer demographics ) ( ( is ( one ( of ( ( the areas ) ( that ( can ( ( give retailers ) ( ( more data ) ( on ( consumer preferences ) ) ) ) ) ) ) ) ) ) . ) )
(ROOT (S (NP (NN Customer) (NNS demographics)) (VP (VBZ is) (NP (NP (CD one)) (PP (IN of) (NP (NP (DT the) (NNS areas)) (SBAR (WHNP (WDT that)) (S (VP (MD can) (VP (VB give) (NP (NNS retailers)) (NP (NP (JJR more) (NNS data)) (PP (IN on) (NP (NN consumer) (NNS preferences)))))))))))) (. .)))