This information infrastructure proved most beneficial when it gave Penney's major vendors access to sales data via direct broadcast satellite.
( ( This ( information infrastructure ) ) ( ( proved ( ( most beneficial ) ( when ( it ( ( gave ( ( Penney 's ) ( major vendors ) ) ) ( access ( to ( ( sales data ) ( via ( direct ( broadcast satellite ) ) ) ) ) ) ) ) ) ) ) . ) )
(ROOT (S (NP (DT This) (NN information) (NN infrastructure)) (VP (VBD proved) (ADJP (ADJP (RBS most) (JJ beneficial)) (SBAR (WHADVP (WRB when)) (S (NP (PRP it)) (VP (VBD gave) (NP (NP (NNP Penney) (POS 's)) (JJ major) (NNS vendors)) (NP (NP (NN access)) (PP (TO to) (NP (NP (NNS sales) (NNS data)) (PP (IN via) (NP (JJ direct) (NN broadcast) (NN satellite))))))))))) (. .)))
This infrastructure of information became one of the prizes of the industry and dramatically improved sales and profit.
( ( ( This infrastructure ) ( of information ) ) ( ( became ( one ( of ( ( ( ( the prizes ) ( of ( the industry ) ) ) and ) ( ( ( ( dramatically improved ) sales ) and ) profit ) ) ) ) ) . ) )
(ROOT (S (NP (NP (DT This) (NN infrastructure)) (PP (IN of) (NP (NN information)))) (VP (VBD became) (NP (NP (CD one)) (PP (IN of) (NP (NP (NP (DT the) (NNS prizes)) (PP (IN of) (NP (DT the) (NN industry)))) (CC and) (NP (NP (ADJP (RB dramatically) (VBN improved)) (NNS sales)) (CC and) (NP (NN profit))))))) (. .)))