Establishing the target customer base is therefore a critical first step in any merchandising strategy.
( ( Establishing ( the ( target ( customer base ) ) ) ) ( ( ( is therefore ) ( ( a ( critical ( first step ) ) ) ( in ( any ( merchandising strategy ) ) ) ) ) . ) )
(ROOT (S (S (VP (VBG Establishing) (NP (DT the) (NN target) (NN customer) (NN base)))) (VP (VBZ is) (ADVP (RB therefore)) (NP (NP (DT a) (JJ critical) (JJ first) (NN step)) (PP (IN in) (NP (DT any) (VBG merchandising) (NN strategy))))) (. .)))
Any merchandising strategy includes finding a target customer base as the first step.
( ( Any ( merchandising strategy ) ) ( ( includes ( ( finding ( a ( target ( customer base ) ) ) ) ( as ( the ( first step ) ) ) ) ) . ) )
(ROOT (S (NP (DT Any) (NN merchandising) (NN strategy)) (VP (VBZ includes) (S (VP (VBG finding) (NP (DT a) (NN target) (NN customer) (NN base)) (PP (IN as) (NP (DT the) (JJ first) (NN step)))))) (. .)))