Establishing the target customer base is therefore a critical first step in any merchandising strategy.
( ( Establishing ( the ( target ( customer base ) ) ) ) ( ( ( is therefore ) ( ( a ( critical ( first step ) ) ) ( in ( any ( merchandising strategy ) ) ) ) ) . ) )
(ROOT (S (S (VP (VBG Establishing) (NP (DT the) (NN target) (NN customer) (NN base)))) (VP (VBZ is) (ADVP (RB therefore)) (NP (NP (DT a) (JJ critical) (JJ first) (NN step)) (PP (IN in) (NP (DT any) (VBG merchandising) (NN strategy))))) (. .)))
The target customers are often brought to focus groups or surveys to gather information.
( ( The ( target customers ) ) ( ( ( are often ) ( brought ( to ( ( focus ( ( groups or ) surveys ) ) ( to ( gather information ) ) ) ) ) ) . ) )
(ROOT (S (NP (DT The) (NN target) (NNS customers)) (VP (VBP are) (ADVP (RB often)) (VP (VBN brought) (S (VP (TO to) (VP (VB focus) (NP (NNS groups) (CC or) (NNS surveys)) (S (VP (TO to) (VP (VB gather) (NP (NN information)))))))))) (. .)))