Just look at the entertainment industry's self-image instead.
( Just ( ( look ( ( at ( ( the ( entertainment ( industry 's ) ) ) self-image ) ) instead ) ) . ) )
(ROOT (S (ADVP (RB Just)) (VP (VB look) (PP (IN at) (NP (NP (DT the) (NN entertainment) (NN industry) (POS 's)) (NN self-image)) (ADVP (RB instead)))) (. .)))
Look at the lawnmower industry for example. 
( ( Look ( at ( ( the ( lawnmower industry ) ) ( for example ) ) ) ) . )
(ROOT (S (VP (VB Look) (PP (IN at) (NP (NP (DT the) (NN lawnmower) (NN industry)) (PP (IN for) (NP (NN example)))))) (. .)))