Just look at the entertainment industry's self-image instead.
( Just ( ( look ( ( at ( ( the ( entertainment ( industry 's ) ) ) self-image ) ) instead ) ) . ) )
(ROOT (S (ADVP (RB Just)) (VP (VB look) (PP (IN at) (NP (NP (DT the) (NN entertainment) (NN industry) (POS 's)) (NN self-image)) (ADVP (RB instead)))) (. .)))
Instead of looking into the self image of the tobacco industry, look at the entertainment industry. 
( ( Instead ( of ( looking ( into ( ( the ( self image ) ) ( of ( the ( tobacco industry ) ) ) ) ) ) ) ) ( , ( ( look ( at ( the ( entertainment industry ) ) ) ) . ) ) )
(ROOT (S (PP (RB Instead) (IN of) (S (VP (VBG looking) (PP (IN into) (NP (NP (DT the) (NN self) (NN image)) (PP (IN of) (NP (DT the) (NN tobacco) (NN industry)))))))) (, ,) (VP (VB look) (PP (IN at) (NP (DT the) (NN entertainment) (NN industry)))) (. .)))