Think of it this  When consumer confidence declines, it is as if, for some reason, the typical member of the co-op had become less willing to go out, more anxious to accumulate coupons for a rainy day.
( ( ( Think ( of ( it this ) ) ) ( When ( ( consumer confidence ) declines ) ) ) ( , ( it ( ( is ( as ( if ( ( , ( ( for ( some reason ) ) , ) ) ( ( ( the ( typical member ) ) ( of ( the co-op ) ) ) ( had ( become ( less ( willing ( to ( ( ( go out ) , ) ( more ( anxious ( to ( ( accumulate coupons ) ( for ( a ( rainy day ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) ) . ) ) ) )
(ROOT (S (S (VP (VB Think) (PP (IN of) (NP (PRP it) (DT this))) (SBAR (WHADVP (WRB When)) (S (NP (NN consumer) (NN confidence)) (VP (VBZ declines)))))) (, ,) (NP (PRP it)) (VP (VBZ is) (SBAR (RB as) (IN if) (S (PRN (, ,) (PP (IN for) (NP (DT some) (NN reason))) (, ,)) (NP (NP (DT the) (JJ typical) (NN member)) (PP (IN of) (NP (DT the) (NN co-op)))) (VP (VBD had) (VP (VBN become) (S (ADJP (RBR less) (JJ willing) (S (VP (TO to) (VP (VB go) (PRT (RP out)) (, ,) (ADJP (RBR more) (JJ anxious) (PP (TO to) (NP (NP (JJ accumulate) (NNS coupons)) (PP (IN for) (NP (DT a) (JJ rainy) (NN day)))))))))))))))) (. .)))
When consumer confidence declines people are more likely to collect coupons.
( ( When ( ( consumer confidence ) declines ) ) ( people ( ( are ( more ( likely ( to ( collect coupons ) ) ) ) ) . ) ) )
(ROOT (S (SBAR (WHADVP (WRB When)) (S (NP (NN consumer) (NN confidence)) (VP (VBZ declines)))) (NP (NNS people)) (VP (VBP are) (ADJP (RBR more) (JJ likely) (S (VP (TO to) (VP (VB collect) (NP (NNS coupons))))))) (. .)))