Just look at the entertainment industry's self-image instead.
( Just ( ( look ( ( at ( ( the ( entertainment ( industry 's ) ) ) self-image ) ) instead ) ) . ) )
(ROOT (S (ADVP (RB Just)) (VP (VB look) (PP (IN at) (NP (NP (DT the) (NN entertainment) (NN industry) (POS 's)) (NN self-image)) (ADVP (RB instead)))) (. .)))
Instead, take a look at the entertainment industry and its self image. 
( Instead ( , ( ( ( take ( a look ) ) ( at ( ( ( the ( entertainment industry ) ) and ) ( its ( self image ) ) ) ) ) . ) ) )
(ROOT (S (ADVP (RB Instead)) (, ,) (VP (VB take) (NP (DT a) (NN look)) (PP (IN at) (NP (NP (DT the) (NN entertainment) (NN industry)) (CC and) (NP (PRP$ its) (NN self) (NN image))))) (. .)))