Society and culture
Legal status
On 16 December 2021, the Committee for Medicinal Products for Human Use (CHMP)  of the European Medicines Agency (EMA) adopted a positive opinion, recommending the granting of a marketing authorization for the medicinal product Kerendia, intended for the treatment of chronic kidney disease associated with type 2 diabetes in adults. The applicant for this medicinal product is Bayer AG. Finerenone was approved for medical use in the European Union in February 2022. Research
In the Phase II ARTS-DN study, finerenone dose-dependently reduced urine albumin to creatinine ratio in patients with diabetic kidney disease. Based on these findings, finerenone is being studied in the large Phase III FIDELIO and FIGARO outcome studies designed to assess whether finerenone reduces risk of CKD progression and adverse cardiovascular events in patients with Chronic Kidney Disease and Type 2 Diabetes. These trials have enrolled more than 13,000 patients with primary completion of FIDELIO anticipated in 2020 and FIGARO IN 2021. References
Further reading
Bakris GL, Agarwal R, Anker SD, Pitt B, Ruilope LM, Rossing P,  et al. (December 2020). "Effect of Finerenone on Chronic Kidney Disease Outcomes in Type 2 Diabetes". N Engl J Med. 383 (23): 2219–2229. doi:10.1056/NEJMoa2025845. PMID 33264825. External links
"Finerenone". Drug Information Portal. U.S. National Library of Medicine.
BC Powder has historically been most commonly associated with relief of headaches. Many users of the brand erroneously believe the name of the product to be "BC Headache Powder." Recent advertising and marketing endeavors by the company suggest that it is eager to associate itself with relief of general bodily aches and pains as well. Goodys Powder, like BC, is also distributed by Prestige Brands. For many years, singer and actor Faron Young was the celebrity featured on many of the products television and radio commercials. For several years, BCs television and radio commercials have featured real-life users of the product, non-actors who are encouraged to submit their stories to BC Powder through contests announced on radio programs. Recently, most entries have been culled from listeners of the Charlotte, NC-based radio program The Big Show with John Boy and Billy. In recent years, members of the Tom Joyner Radio Shows audience have appeared in BC commercials after hearing of the promotion on that program, or from promotions held on Joyners annual "Fantastic Voyage" fantasy cruise. BC Powder also distributes and markets BC Cherry and BC Arthritis Formula. In a deal which took effect in 2012, GlaxoSmithKline (GSK) sold BC Powder and 16 other brands to Prestige Brands. References
External links
Official BC Powder site