In several paradigms, such as the technique of response priming, the behavior of subjects is clearly influenced by stimuli for which they report no awareness, and suitable experimental manipulations can lead to increasing priming effects despite decreasing prime identification (double dissociation).Verbal report is widely considered to be the most reliable indicator of consciousness, but it raises a number of issues. For one thing, if verbal reports are treated as observations, akin to observations in other branches of science, then the possibility arises that they may contain errors—but it is difficult to make sense of the idea that subjects could be wrong about their own experiences, and even more difficult to see how such an error could be detected. Daniel Dennett has argued for an approach he calls heterophenomenology, which means treating verbal reports as stories that may or may not be true, but his ideas about how to do this have not been widely adopted. Another issue with verbal report as a criterion is that it restricts the field of study to humans who have language:  this approach cannot be used to study consciousness in other species, pre-linguistic children, or people with types of brain damage that impair language.
Consciousness in this sense has been compared to the blind spot in the retina where it is not an adaption of the retina, but instead just a by-product of the way the retinal axons were wired. Several scholars including Pinker, Chomsky, Edelman, and Luria have indicated the importance of the emergence of human language as an important regulative mechanism of learning and memory in the context of the development of higher-order consciousness (see Neural correlates section above). Another idea suggested where consciousness originates from a cell that has nestled itself in a blood capillary in the brain where the blood flow determines whether or not one is conscious. States of consciousness
There are some brain states in which consciousness seems to be absent, including dreamless sleep or coma. There are also a variety of circumstances that can change the relationship between the mind and the world in less drastic ways, producing what are known as altered states of consciousness. Some altered states occur naturally; others can be produced by drugs or brain damage. Altered states can be accompanied by changes in thinking, disturbances in the sense of time, feelings of loss of control, changes in emotional expression, alternations in body image and changes in meaning or significance.The two most widely accepted altered states are sleep and dreaming. Although dream sleep and non-dream sleep appear very similar to an outside observer, each is associated with a distinct pattern of brain activity, metabolic activity, and eye movement; each is also associated with a distinct pattern of experience and cognition.