Size and shape
Bruise shapes may correspond directly to the instrument of injury or be modified by additional factors. Bruises often become more prominent as time lapses, resulting in additional size and swelling, and may grow to a large size over the course of the hours after the injury that caused the bruise was inflicted. Condition and type of tissue: In soft tissues, a larger area is bruised than would be in firmer tissue due to ease of blood to invade tissue. Age: elderly skin and other tissues are often thinner and less elastic and thus more prone to bruising. Gender: More bruising occurs in females due to increased subcutaneous fat. Skin tone: Discoloration caused by bruises is more prominent in lighter complexions. Diseases: Coagulation, platelet and blood vessel diseases or deficiencies can increase bruising due to more bleeding. Location: More extensive vascularity causes more bleeding. Areas such as the arms, knees, shins and the facial area are especially common bruise sites. Forces: Greater striking forces cause greater bruising. Genes: Despite having completely normal coagulation factors, natural redheads have been shown to bruise more, although this may just be due to greater visibility on commonly associated lighter complexion. Severity
Bruises can be scored on a scale from 0–5 to categorize the severity and danger of the injury. The harm score is determined by the extent and severity of the injuries to the organs and tissues causing the bruising, in turn depending on multiple factors.
The advertising slogan at that time was "If not nature, then Metamucil". Procter & Gamble sought to make Metamucil a household name by advertising in magazines and on television, using the claim "All fiber is not created equal". References
External links
USDA Plants Profile: Plantago ovata Forsk. USDA Germplasm Resources Information Network: Plantago ovata Forsk. ITIS Standard Report: Plantago ovata Forsk. USDA Plants Profile: Plantago psyllium L.
USDA Germplasm Resources Information Network: Plantago psyllium L. (Plantago arenaria)