Self-proclaimed practitioners and hosts of ecotourism experiences assume it is achieved by simply creating destinations in natural areas. According to critics of this commonplace and assumptive practice, true ecotourism must, above all, sensitize people to the beauty and the fragility of nature. These critics condemn some operators as greenwashing their operations: using the labels of "green" and "eco-friendly”, while behaving in environmentally irresponsible ways.Although academics disagree about who can be classified as an ecotourist and there is little statistical data, some estimate that more than five million ecotourists—the majority of the ecotourist population—come from the United States, with many others from Western Europe, Canada and Australia.Currently, there are various moves to create national and international ecotourism certification programs. National ecotourism certification programs have been put in place in countries such as Costa Rica, Australia, Kenya, Estonia, and Sweden. Related terms
Sustainable tourism
Improving sustainability
Principles
Ecotourism in both terrestrial and marine ecosystems can benefit conservation, provided the complexities of history, culture, and ecology in the affected regions are successfully navigated. Catherine Macdonald and colleagues identify the factors which determine conservation outcome, namely whether: animals and their habits are sufficiently protected; conflict between people and wildlife is avoided or at least suitably mitigated; there is good outreach and education of the local population into the benefits of ecotourism; there is effective collaboration with stakeholders in the area; and there is proper use of the money generated by ecotourism to conserve the local ecology.
Finally, influential groups can pressure, and sway the interests of the government to their favor. The government and its regulators can become vested in the benefits of the ecotourism industry which they are supposed to regulate, causing restrictive environmental regulations and enforcement to become more lenient. Management of ecotourism sites by private ecotourism companies offers an alternative to the cost of regulation and deficiency of government agencies. It is believed that these companies have a self-interest in limited environmental degradation because tourists will pay more for pristine environments, which translates to higher profit. However, theory indicates that this practice is not economically feasible and will fail to manage the environment. The model of monopolistic competition states that distinctiveness will entail profits, but profits will promote imitation. A company that protects its ecotourism sites is able to charge a premium for the novel experience and pristine environment. But when other companies view the success of this approach, they also enter the market with similar practices, increasing competition and reducing demand. Eventually, the demand will be reduced until the economic profit is zero. A cost-benefit analysis shows that the company bears the cost of environmental protection without receiving the gains. Without economic incentive, the whole premise of self-interest through environmental protection is quashed; instead, ecotourism companies will minimize environment related expenses and maximize tourism demand.The tragedy of the commons offers another model for economic unsustainability from environmental protection, in ecotourism sites utilized by many companies.