Marketing
The marketing of the Claritin brand is important in the history of direct-to-consumer advertising of drugs.The first television commercial for a prescription drug was broadcast in the United States in 1983, by Boots. It caused controversy. The federal Food and Drug Administration responded with strong regulation requiring disclosure of side effects and other information. These rules made pharmaceutical manufacturers balk at spending money on ads that had to highlight negative aspects.In the mid-1990s, the marketing team for Claritin at Schering-Plough found a way around these rules. They created brand awareness commercials that never actually said what the drug was for, but instead showed sunny images, and the voiceover said such things as "At last, a clear day is here" and "Its time for Claritin" and repeatedly told viewers "Ask your doctor [about Claritin]." The first ads made people aware of the brand and increased prescriptions, which led Schering-Plough and others to aggressively pursue the advertising strategy.In 1998, a 12-page one-shot comic based in the Batman: The Animated Series was given away to advertise Claritin. The book, written by PRIEST, penciled by Joe Staton, and inked by Mike DeCarlo, sees Tim Drake unable to perform his crime-fighting duties because hay fever and antihistamines make him drowsy. After being given a prescription for Claritin, he saved Batman from Poison Ivy.This trend, along with advice from the Food and Drug Administrations attorneys that it could not win a First Amendment case on the issue, prompted the administration to issue new rules for television commercials in 1997.
Contact stomatitis is inflammation or pain of the oral mucosa caused by external stimuli. It is characterized by cutaneous lesions that may be located where the offending agent contacts the mucosa for a prolonged time. Oftentimes it presents in the mouth after contact with hot food or from ill-fitted dentures or other irritant. Consequently, patients may seek resolve from their dentist rather than a dermatologist. Unlike with allergic contact stomatitis, the skin requires no previous exposure to a stimulant before crafting an immune reaction. See also
Contact urticaria
List of cutaneous conditions


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