The possibilities and opportunities of summer are gone, and the chill of winter is on the horizon. Skies turn grey, the amount of usable daylight drops rapidly, and many people turn inward, both physically and mentally. It has been referred to as an unhealthy season.Similar examples may be found in Irish poet W.B. Yeats poem The Wild Swans at Coole where the maturing season that the poet observes symbolically represents his own ageing self. Like the natural world that he observes, he too has reached his prime and now must look forward to the inevitability of old age and death. French poet Paul Verlaines "Chanson dautomne" ("Autumn Song") is likewise characterised by strong, painful feelings of sorrow. Keats To Autumn, written in September 1819, echoes this sense of melancholic reflection but also emphasises the lush abundance of the season. The song "Autumn Leaves", based on the French song "Les Feuilles mortes", uses the melancholic atmosphere of the season and the end of summer as a metaphor for the mood of being separated from a loved one. Halloween
Autumn is associated with Halloween (influenced by Samhain, a Celtic autumn festival), and with it a widespread marketing campaign that promotes it. The Celtic people also used this time to celebrate the harvest with a time of feasting. At the same time though, it was a celebration of death as well. Crops were harvested, livestock were butchered, and Winter was coming.Halloween, 31 October, is in autumn in the northern hemisphere.
Television, film, book, costume, home decoration, and confectionery businesses use this time of year to promote products closely associated with such a holiday, with promotions going from late August or early September to 31 October, since their themes rapidly lose strength once the holiday ends, and advertising starts concentrating on Christmas. Other associations
In some parts of the northern hemisphere, autumn has a strong association with the end of summer holiday and the start of a new school year, particularly for children in primary and secondary education. "Back to School" advertising and preparations usually occurs in the weeks leading to the beginning of autumn. Thanksgiving Day is a national holiday celebrated in Canada, in the United States, in some of the Caribbean islands and in Liberia. Thanksgiving is celebrated on the second Monday of October in Canada, on the fourth Thursday of November in the United States (where it is commonly regarded as the start of the Christmas and holiday season), and around the same part of the year in other places. Similarly named festival holidays occur in Germany and Japan. Television stations and networks, particularly in North America, traditionally begin their regular seasons in their autumn, with new series and new episodes of existing series debuting mostly during late September or early October (series that debut outside the autumn season are usually known as mid-season replacements). A sweeps period takes place in November to measure Nielsen Ratings.