Instead of including the "brief summary" that took up a full page in magazine ads and would take too long to explain in a short television advertisement, drug makers were allowed to refer viewers to print ads, informative telephone lines, and websites, and to urge people to talk to their doctors if they wanted additional information.Schering-Plough invested US$322 million in Claritin direct-to-consumer advertising in 1998 and 1999, far more than any other brand. Spending on direct-to-consumer advertising by the pharmaceutical industry rose from US$360 million in 1995 to US$1.3 billion in 1998, and by 2006, was US$5 billion. See also
Benzocycloheptenes
Azatadine (loratidine minus chlorine atom and ester)

References
External links
"Loratadine". Drug Information Portal. U.S. National Library of Medicine.
Prax may refer to:

Prax (malware), or Regin, a malware and hacking toolkit
Prax Group, operators of Lindsey Oil Refinery, North Killingholme, North Lincolnshire, England
Praso, Italy (German: Prax), a former comune in Trentino, Italy
Mike Prax (born 1956), American politician from Alaska
Valentine Prax (1897–1981), French expressionist and cubist painter