Ecotourism also has an effect on species through the value placed on them. "Certain species have gone from being little known or valued by local people to being highly valued commodities. The commodification of plants may erase their social value and lead to overproduction within protected areas. Local people and their images can also be turned into commodities". Kamuaro points out the relatively obvious contradiction that any commercial venture into unspoiled, pristine land inevitably means a higher pressure on the environment. The people who live in the areas now becoming ecotourism spots have very different lifestyles than those who come to visit. Ecotourism has created many debates based on if the economic benefits are worth the possible environmental sacrifices. Who benefits? Most forms of ecotourism are owned by foreign investors and corporations that provide few benefits to the local people. An overwhelming majority of profits are put into the pockets of investors instead of reinvestment into the local economy or environmental protection leading to further environmental degradation. The limited numbers of local people who are employed in the economy enter at its lowest level and are unable to live in tourist areas because of meager wages and a two-market system.In some cases, the resentment by local people results in environmental degradation. As a highly publicized case, the Maasai nomads in Kenya killed wildlife in national parks but are now helping the national park to save the wildlife to show aversion to unfair compensation terms and displacement from traditional lands.
In a study done from 1995 to 1997 off the Northwestern coast of Australia, scientists found that whale sharks tolerance for divers and swimmers decreased. The whale sharks showed an increase in behaviors over the course of the study, such as diving, porpoising, banking, and eye rolling that are associated with distress and attempt to avoid the diver. The average time the whale sharks spent with the divers in 1995 was 19.3 minutes, but in 1997 the average time the whale sharks spent with the divers was 9.5 minutes. There was also an increase in recorded behaviors from 56% of the sharks showing any sort of diving, porpoising, eye rolling or banking in 1995 to 70.7% in 1997. Some whale sharks were also observed to have scars that were consistent with being stuck by a boat. Environmental hazards
The industrialization, urbanization and agricultural practices of human society are having a serious impact on the environment. Ecotourism is now also considered to be playing a role in environmental depletion including deforestation, disruption of ecological life systems and various forms of pollution, all of which contribute to environmental degradation. For example, the number of motor vehicles crossing a park increases as tour drivers search for rare species. The number of roads disrupts the grass cover, which has serious consequences on plant and animal species. These areas also have a higher rate of disturbances and invasive species due to increasing traffic off of the beaten path into new, undiscovered areas.