Let $ABC$ be an equilateral triangle. Extend side $\overline{AB}$ beyond $B$ to a point $B'$ so that $BB'=3 \cdot AB$. Similarly, extend side $\overline{BC}$ beyond $C$ to a point $C'$ so that $CC'=3 \cdot BC$, and extend side $\overline{CA}$ beyond $A$ to a point $A'$ so that $AA'=3 \cdot CA$. What is the ratio of the area of $\triangle A'B'C'$ to the area of $\triangle ABC$?
$\textbf{(A)}\ 9\qquad\textbf{(B)}\ 16\qquad\textbf{(C)}\ 25\qquad\textbf{(D)}\ 36\qquad\textbf{(E)}\ 37$
Note that by symmetry, $\triangle A'B'C'$ is also equilateral. Therefore, we only need to find one of the sides of $A'B'C'$ to determine the area ratio. WLOG, let $AB = BC = CA = 1$. Therefore, $BB' = 3$ and $BC' = 4$. Also, $\angle B'BC' = 120^{\circ}$, so by the Law of Cosines, $B'C' = \sqrt{37}$. Therefore, the answer is $(\sqrt{37})^2 : 1^2 = \boxed{\textbf{(E) } 37}$