A compact disc originally sells for $\$ 10.00$. If the price of the compact disc is increased by $40 \%$ and this new price is later decreased by $30 \%$, what is the final price?
(A) $\$ 9.80$
(B) $\$ 17.00$
(C) $\$ 9.00$
(D) $\$ 19.80$
(E) $\$ 9.60$
After the price is increased by $40 \%$, the new price is $140 \%$ of $\$ 10.00$, or $\$ 14.00$.

Then after this price is reduced by $30 \%$, the final price is $70 \%$ of $\$ 14.00$, which is $0.7(\$ 14.00)=\$ 9.80$.