95. If a product is sold at a 40% discount without incurring a loss or profit, then the product's pricing is $\qquad$ times the purchase price.

将上面的文本翻译成英文，请保留源文本的换行和格式，直接输出翻译结果。 

Note: The $\qquad$ is kept as is, since it likely represents a space for the answer to be filled in.
Reference answer: 2.5
Exam point: Economic issues