States asked to air public service campaigns in theatres
The Central government has asked states to ensure that public service features on its campaigns like 'Swachh Bharat' and 'Beti Bachao Beti Padhao' are aired before movies. According to the law, theatres have to compulsorily show approved public service announcements (PSA) before the screening of the main show. These awareness videos are produced by the Films Division of India.