Snapdeal spends over ₹200 crore on rebranding
Online retailer Snapdeal has invested over ₹200 crore on rebranding, ahead of the festive season. This includes the new logo and tagline 'Unbox Zindagi' unveiled by the startup on Sunday. "The new logo, with two arrows forming a box, conveys Snapdeal's journey as partners and enablers, indicating progress, onwards and upwards," said Co-founder and CEO Kunal Bahl.