Inside Noya beauty works: Gen Z trends & brand innovation
Sarvangi Shah, founder of Noya Beauty Works, is redefining India’s beauty landscape by helping brands innovate with global standards, Gen Z-focused products, and smart packaging. Drawing on her experience with Nykaa and Gush Beauty, she spotlights market gaps and the evolving consumer mindset, proving that Indian brands can lead, not just follow, in beauty innovation.