PV Sindhu signs endorsement deal worth ₹50 crore
India's Rio Olympics silver medallist PV Sindhu has signed a three-year-long endorsement deal worth ₹50 crore with sports management company, Baseline. The deal, reportedly of the highest value offered to any non-cricketer​, will include nine companies, including women-centric brands. Notably, Sindhu, like her coach Pullela Gopichand, has refused to endorse any cola brands.