PepsiCo named new associate sponsor of BCCI
Beverage giants PepsiCo, which earlier pulled out as title sponsors of the Indian Premier League in October, have been named as BCCI's official associate sponsor for all international matches in India. The four-year deal would make PepsiCo as BCCI's official partner for refreshment, snacks and drinks besides grounds where the firm will try to garner maximum visibility for their brands.