Flipkart enters private label business with electronics 
E-commerce platform Flipkart has launched its first private label under an umbrella brand called 'Flipkart SmartBuy', as part of a push to improve margins. The label will span 25-30 categories starting with electronics, electronic accessories, and home plastics, said Flipkart's head of private labels Adarsh Menon. Flipkart will also launch a second label in 2017 targeting home decor and furniture.