Electric car sales at 19-month low, Tata Motors sales decline 18%
India's EV sales hit a 19-month low in September 2024, mirroring global trends. Tata Motors saw an 18% decline, while Mahindra bucked the trend with 23% growth. Luxury EVs showed resilience with 20% YTD growth. Manufacturers are responding with price cuts, new models, and innovative services. The industry's response to this slump will shape the future of mobility in India.