Patanjali week's top FMCG ads spender in India
According to data from the Broadcast Audience Research Council (BARC), Baba Ramdev’s brand Patanjali was the top FMCG spender on TV advertisements in the week that ended on January 29th. BARC monitored 450 TV channels across India revealing that Patanjali advertisements, which was ranked sixth in the prior week, appeared 17,000 times followed by Cadbury advertisements with 16,000 appearances.