Volvo self-driving cars to be unmarked to avoid 'bullies'
Volvo's first self-driving cars in Britain will be unmarked so that aggressive drivers do not attempt to "bully" them. "People will challenge...with really harsh braking in front of a self-driving car or putting themselves in the way", said a Volvo executive. According to a study by the London School of Economics, autonomous cars are seen as "easier to deal with".