Time has come to ramp up offline sales: Xiaomi India head
Electronics major Xiaomi India's director Manu Jain said that with nearly 90% of its sales in India from online marketplaces, time has come to "ramp up offline sales." In this regard, Xiaomi has introduced a new model of distribution called direct-to-retailer, which eliminates intermediaries, Jain added. Notably, Xiaomi reached 20 lakh units' sales in September quarter for the first time.