India's OTT Dilemma: Are you just paying for dead content?
With monthly OTT spends averaging ₹240-₹280 post-2024, and 57% of users feeling subscriptions lack value due to fewer fresh releases, India's streaming fatigue is real. Viewers are switching to monthly plans and cycling services to cut waste. Experts suggest tracking content drops and using bundled offers to ensure every rupee spent delivers entertainment.