Amazon launches in-house fashion brand 'Myx' in India
The Indian arm of e-commerce major Amazon has launched its second in-house private fashion label, an ethnic wear brand for women called 'Myx'. Amazon India had launched its menswear brand 'Symbol' in September. Flipkart-owned Myntra owns 11 private labels, including Hrithik Roshan's HRX and Virat Kohli's Wrogn. 