Facebook saw over 1.5 bn Rio Games' interactions
Facebook witnessed more than 1.5 billion interactions including likes, posts, comments and shares, related to the Rio Olympics throughout its duration. The most popular event among users was swimming, followed by gymnastics. American swimmer Michael Phelps' live video on Facebook, prior to his last Olympic event, was the most-watched​ live video on the platform, garnering over 3.97 million views.