Centre, state to invest ₹2,400 crore to boost tourism in J&K
The Centre along with the Jammu and Kashmir government will invest ₹2,400 crore in the next five years to boost tourism in the state, J&K Tourism Secretary Farooq Shah said on Wednesday. Shah added, "private sector is investing... Le Meridian, The Sheraton Group and ITC is making hotels". Meanwhile, he called Kashmir "our own Switzerland" and said it was safe.