Penguin brings mobile bookstore to India
Penguin on Wheels, a mobile bookstore initiative by Penguin Books India and Walking BookFairs, will travel all India making it easy for readers to choose from a wide collection of titles, including Penguin Classics. Penguin claims this is a first-of-its-kind initiative by a publishing house in India. The mobile bookstore also aims to engage the audience with giveaways and contests.