Reliance Industries launches e-fashion portal
Mukesh Ambani-led Reliance Industries on Saturday launched its online fashion portal 'Ajio' at the Lakmé fashion week in Mumbai. The website will showcase collection for women, aimed at 18-34-year-olds, and will include around 60% of the company's merchandise, it said. Notably, business conglomerate Aditya Birla Group had earlier launched it fashion portal 'Abof' last year. 