Get-A-Whey expands to 45 cities, gains celebs
Mother-son duo Jimmy and Jash Shah, along with Pashmi Shah, introduced Get-A-Whey, a protein-rich ice cream brand. They secured ₹1 crore for 15% equity from Aman Gupta and Vineeta Singh. Expanding to 45 cities and launching vegan options, the brand gained celebrity endorsements, including Malaika Arora.