Pure e-comm to take long time to be profitable: FirstCry CEO
Baby products startup which recently acquired Mahindra's BabyOye for ₹362.1 crore, FirstCry's Co-founder and CEO Supam Maheshwari in an interview said, "Pure play e-commerce model will take a long time to become profitable". He added, "The only model which can become sustainable and profitable is the omni-channel model because 90% of the market still remains offline".