Amul to sponsor India’s Rio Olympics contingent
Amul will sponsor the Indian contingent for the Rio Olympics, with the company paying ₹1 crore to the Indian Olympic Association as sponsorship fee. The dairy brand released an ad announcing the sponsorship, captioned "Breakfaster. Higher. Stronger." In the past, Amul had sponsored the Indian contingents at the 2012 London Olympics and the 2014 Asian and Commonwealth Games.