Online shopping to grow 78% in '16: Assocham-PwC
Average spending on online purchases is expected to rise 78% in 2016 due to attractive deals and aggressive marketing of the expanding range of merchandise, according to a report by industry body Assocham and consulting firm PwC. About 5.5 crore customers made an online purchase in 2015 and the number is expected to hit 8 crore this year, it added.