Was scared of using the word dating: TrulyMadly CEO
Dating app TrulyMadly's Co-founder and CEO Sachin Bhatia in an interview said, "We were scared of using the word 'dating'. Although the mushrooming café culture was legitimising courtship, dating was still not fully out of the closet." Bhatia added, "We wanted to show people that a date’s just a date, it's not sex, it's not marriage—it's just clean, easy fun."