Nike most valuable sports business brand in 2016: Forbes
Nike has been named the most valuable sports business brand of 2016 by Forbes, with a brand value of $27 billion. The company, which topped the list last year too, saw a 3.8% increase in its brand value. While second-placed ESPN's brand value is $16.5 billion, Adidas at third place has risen to $7 billion, up by 12.9% from 2015.