Lingerie retailer Zivame becomes private label business
Online lingerie retailer Zivame has bought its three private labels — Penny, Cou Cou and Rosaline into Zivame, and has become a private label business. "With this change, every product you buy will be created by us," said Zivame. The company was founded in 2011 by Richa Kar as an online lingerie aggregator.