Nano failed to meet customer aspirations: Maruti Chairman
Maruti Suzuki India Chairman RC Bhargava on Thursday said Tata Nano failed because it did not meet the aspirations of customers "in totality". "The project at that price became an insurmountable challenge," he stated. When two-wheeler owners look to upgrade their vehicles, they look for the luxury a car can offer and not just another means of transportation, he added. 