What can startups learn from Sarojini Nagar’s business model?
Sarojini Nagar isn’t just a flea market; it’s a masterclass in frugal, high-margin entrepreneurship. With smart sourcing, zero marketing spend, and rapid inventory turnover, its sellers earn more sustainably than many VC-backed startups. Powered by organic footfall, local systems, and savvy pricing tactics, Sarojini proves that absolute business scale often thrives beyond the startup spotlight.