SAB TV partners with Twitter India for new show
Television channel SAB TV has partnered with Twitter India to create mini-TV series 'Khidki' from content generated on the micro-blogging site. The channel will run an online campaign, '#TweetAFunnyStory', wherein users on Twitter will be invited to share their real life stories. These stories will later be shortlisted by the show’s producers, and telecast as an episodic series on SAB.