Arvind Internet acquires apparel brand Freecultr
Arvind Internet, the e-commerce arm of textile manufacturer Arvind Ltd, has reportedly acquired apparel brand Freecultr. Founded in 2011, the startup raised a total funding of more than $13 million from investors like Sequoia Capital and ru-Net Holdings. In May 2016, Arvind Internet launched its omni-channel fashion platform 'NNNow.com'.