Louis Vuitton partners with Alibaba to fight fake goods
International fashion house Louis Vuitton, along with 20 global consumer brands, has partnered with Chinese e-commerce giant Alibaba to fight counterfeit goods. The e-commerce company said alliance members will "pool resources and increase collaboration" to tackle more fake goods and sellers. As per global data on customs seizures, Louis Vuitton is one of the brands which has most imitations.