Adidas-Puma rivalry created 'town of bent necks'
Sporting goods giants Adidas and Puma set up their factories in the German town of Herzogenaurach after a feud between their founders. The rivalry was so intense that the local people would first look at the shoes' brand of a person before talking, giving the place the nickname, 'town of bent necks'. Adidas founder was born on November 3, 1900.