Rural FMCG sales hit due to demonetisation: Godrej MD
Rural sales in the Fast-Moving Consumer Goods (FMCG) segment have been adversely affected due to demonetisation, Godrej Consumer Products Managing Director Vivek Gambhir has said. “Since the rural economy is largely cash-based and wholesaler dependent, the large cash crunch has led to a slowdown in rural sales," he added. However, Gambhir affirmed this was a temporary phase.