Musk cuts Tesla Model S price to $69,420 after rival prices its car cheaper
Tesla CEO Elon Musk cut Tesla Model S price to $69,420 after rival Lucid Motors announced Lucid Air sedan will cost $77,400 minus $7,500 US tax credit (effective price to $69,900). Musk has cut Tesla Model S price twice in one week. The figures '69' and '420' in the $69,420 price tag are reportedly intentional by Musk as a joke.