Olympics 2nd most valuable sports event brand: Forbes
Summer Olympics has been named the second most valuable sports event brand by the Forbes, with a current brand value of $366 million (nearly ₹2,400 crore). American rugby championship Super Bowl tops the list with a brand value of $630 million (nearly ₹4,200 crore). The list also includes Winter Olympics, FIFA World Cup, and Wrestlemania, among others.