Federer most marketable athlete: London School of Marketing
Swiss tennis ace Roger Federer has been named the most marketable athlete ahead of football stars Cristiano Ronaldo and Lionel Messi, according to London School of Marketing's Sports Marketing Power List. Federer, who earned over ₹410 crore in the past year, was followed by Lebron James, Phil Mickelson and Tiger Woods. Notably, Ronaldo was ranked eighth, three places above Messi.