Indians seek value for money even in luxury products: Mercedes-Benz India CEO
Mercedes-Benz India CEO Martin Schwenk said Indians "look for value for money and that's even in a high-end product." He also remarked that usage in India is also different compared to other markets as many consumers here prefer the car to be chauffeur-driven. He said balancing between making car equally chauffeur and owner-friendly makes India "a slightly more difficult market".