Ananya Birla launches luxury e-commerce startup
Ananya Birla, daughter of Aditya Birla Group Chairman Kumar Mangalam Birla, on Thursday launched 'CuroCarte', a luxury e-commerce platform which will go live on September 11. CuroCarte will offer products priced at ₹7,000-12,000 curated from nine countries including Spain, Thailand, Morocco and France. Birla's first venture was a micro-finance institution aimed at empowering women in rural areas.