Viacom18 announces merger with Prism TV
Broadcasting firm Viacom18 on Friday announced its merger with Prism TV, thereby integrating all its regional channels – Colors Kannada, Colors Marathi, Colors Bangla, Colors Odiya and Colors Gujarati – with the latter. “This merger allows us to create a single brand that can... harness synergies in terms of content strategy and business processes," Viacom18 Group CEO Sudhanshu Vats said.