Why Third Wave Coffee’s ₹50 cr loss was inevitable?
As highlighted by growth specialist Unnati Bagga, Third Wave Coffee posted a ₹50 crore loss in FY24 despite ₹120 crore in revenue. Premium rents, high CAC, underutilized stores, and limited repeat business have strained unit economics. With only 15–20% core coffee loyalists, the chain's aggressive expansion has deepened losses instead of fixing the core business model.