Sports sponsorship up 12.5% to ₹5.1k cr in 2015
The sports sponsorship market in India grew 12.5% in 2015 from a year ago to reach ₹5,190 crore, a KPMG-Confederation of Indian Industry report released on Wednesday stated. On-air sponsorships accounted for 52% of the total sponsorships. The addition of various sporting leagues, such as the Pro Kabaddi League has invited support and presence of corporate sector, officials said.