Patanjali 2016's biggest disruptive force in FMCG: Assocham
The FMCG venture promoted by yoga guru Baba Ramdev, Patanjali Ayurved was the biggest disruptive force in country's fast moving consumer goods (FMCG) market in 2016, according to an Assocham report. Patanjali witnessed an annual growth of 146% grossing a $769 million turnover, whereas its rivals like ITC, Dabur, Hindustan Unilever struggled to get a double-digit growth, the report added.