Sachin launches his clothing brand 'True Blue'
Cricketer Sachin Tendulkar on Saturday launched his clothing brand 'True Blue' with actor Riteish Deshmukh as a showstopper for the fashion event. "I... (wanted to) give them (people) the opportunity to wear something which is of my taste, what I like," said Sachin. The brand, in collaboration with 'Arvind Fashion Brands', has opened its flagship store in Mumbai.