Sachin Tendulkar invests in IoT firm Smartron 
Sachin Tendulkar has invested in Bengaluru-based Internet of Things (IoT) firm Smartron India and has become its brand ambassador. Founded in 2013 by Mahesh Lingareddy, it is focused in the areas of smart sensors, robotics, artificial intelligence, big data and crowd technologies for IoT-enabled products. Smartron is set to launch a slew of smart devices and IoT products this year.