Spending on mobile ads to touch ₹10k cr by '18: Report
Expenditure on mobile advertisements will touch ₹4,200 crore by the year-end, and is expected to grow to ₹10,000 crore by 2018-end, a report by Mobile Marketing Association and GroupM has stated. The report claimed mobile advertisements as the third-largest advertising medium after television and print. Spending on mobile phone ads is over half the estimated ad expenditure on digital media.