Startup makes 'beef' burger from plant protein
Food startup Impossible Foods on Wednesday launched a vegetarian 'beef' burger, the 'Impossible Burger' which uses plant-based protein to give its burgers a meaty taste. The ingredients of the burger are water, wheat protein, coconut oil, and newly-discovered 'heme' proteins. Impossible Food claims the burger has protein and iron comparable to beef without the cholesterol and hormones.