Smartwatch shipments overtake Swiss watches 
According to research firm Strategy Analytics, worldwide smartwatch shipments overtook Swiss watches for the first time as smartwatch shipments hit 8.1 million units in Q4 2015 compared to 7.9 million Swiss watches. During this period, Apple captured 63% of the global market followed by Samsung’s 16%. Also, smartwatch shipments rose by 316% y-o-y from 1.9 million units in Q4 2014.