Why beverage startups in India boom fast, then vanish quietly
India's beverage startups launch with bold visions but often fizzle out amid cultural mismatches, high costs, and investor fatigue. Despite a booming market, brands like RAW Pressery and Paper Boat struggle to turn demand into profit. As trends shift, success now hinges on authenticity, affordability, and deep cultural resonance rather than just health claims or hype.