Absolut Vodka posts job opening for 'Billion Dollar Nose'
Swedish vodka brand Absolut has posted a job opening for a 'Master Sensory Designer and Strategist with a billion dollar nose.' Absolut is looking to replace Per Hermansson, who's held the position for over three decades. Hermansson explains, "95% of what you call taste or flavour is actually aroma perception...When I create a vodka taste profile, it's like composing music."