Google dethrones Apple to become world's most valuable brand
Search giant Google has dethroned Apple as the world's most valuable brand with a brand value of more than $109.5 billion, according to Brand Finance's Global 500 list. Apple, which has been the world's most valuable brand for five straight years, registered a 27% drop in value at $107.1 billion over 2016. Jeff Bezos' e-commerce major Amazon was ranked third.