Taj may rebrand all its hotels under the same brand
Tata Group’s Indian Hotels Company (IHCL), operator of the Taj group of properties, is considering a proposal to rebrand all its hotels under the broader Taj badge. The strategy could see budget brands such as Vivanta and Gateway facing the axe, Managing Director of IHCL Rakesh Sarna revealed on Tuesday. This rebranding is in line with the prevalent global practices.