Steve Jobs once called 'Think Different' ad script 'shit'
Steve Jobs initially did not like the script for Apple's iconic 'Think Different' campaign and even called it "shit". Launched 19 years ago on September 28, 1997 with the 'To the crazy ones' commercial, the campaign featured personalities like Albert Einstein and Mahatma Gandhi. The accompanying poem started with, "Here's to the crazy ones. The misfits. The rebels. The troublemakers."