Federer most valuable athlete brand of 2016: Forbes
Swiss tennis star Roger Federer, with a brand value of $36 million, was named the most valuable athlete brand of 2016 by Forbes. Federer finished ahead of American basketball player LeBron James and golfer Phil Mickelson with brand values of $34 million and $28 million respectively. India's limited-overs captain MS Dhoni occupied the tenth spot with $11 million brand value.