Abof to provide on-spot alteration of clothes
Aditya Birla Group-owned online fashion marketplace Abof is launching an on-spot apparel alteration service in Bengaluru and Hyderabad. "Size and fitting issues owe to one fifth of our total returns...the initiative will help us reduce returns," said Abof COO Sukanta Das. The service will be free for Abof customers. Myntra offers a similar service at a minimum cost of ₹50.