Kohli 1st Indian athlete to sign a ₹100 cr deal with a brand
Virat Kohli has become the first Indian athlete to sign a deal worth over ₹100 crore with a brand, after signing up with Puma. With the reportedly eight-year-long deal, Kohli will join Usain Bolt, Asafa Powell and Thierry Henry as Puma's global ambassador. Puma will launch a signature line of sports lifestyle products with a special logo and brand identity.