H&M uses recycled plastic to create its new collection
Swedish multinational clothing retail company H&M has used Bionic, a recycled polyester made from plastic shoreline waste, to create its new collection titled 'Conscious Exclusive'. Model Natalia Vodianova is the face of the new collection. The collection will be available in selected stores and online from April 20. Bionic has previously been used by major retailers like G-Star and Adidas.