Just 8–10% of Indian creators earn steady income: Report
A new BCG report reveals that only 8-10% of India's 2-2.5 million creators earn steady income, with most making under ₹18,000 a month. Oversupply and low ad rates pose big challenges, though niches like finance and education are growing. Creators are shifting to new models like live commerce, subscriptions, and affiliate marketing to boost earnings.