E-commerce startups spent ₹7,252 cr on advertising in 2016
E-commerce startups including Flipkart, Amazon and Snapdeal spent ₹7,252 crore on advertising in 2016, a 26% jump over the amount spent in 2015, according to Advertising Information System. While Amazon registered a ₹3,572 crore loss last year, it spent ₹946 crore on advertising. Paytm's advertising expenditure was ₹92 crore until October, which soared to ₹239 crore post demonetisation.