Tesla lacks experience, says Audi executive
Claiming that Audi's experience in designing traditional vehicles will help it outperform Elon Musk's Tesla, Audi's electric-car strategy architect said, "Tesla lacks experience with classical auto manufacturing". "Drivers won't adopt electric cars if they're seen as smaller, uglier and more expensive", he added and insisted that Audi will leverage its experience to push e-cars into a new era.