Video tracks journey of woman as UP village head
Vim India's new advertisement features the journey of Afroz, a female village head in Nizampur, Lucknow. It tracks her journey of "freedom and liberation" as she pursues her job with support and encouragement from her family. The campaign which states #ChangeBeginsAtHome, was launched on the eve of India's Independence Day aiming to highlight the importance of women empowerment.