'Kohli 3rd most marketable athlete worldwide'
According to a report by SportsPro Media, Indian Test team skipper Virat Kohli is the third most marketable athlete in the world, behind NBA Most Valuable Player Stephen Curry and Juventus’ footballer Paul Pogba. He is placed ahead of Tennis player Novak Djokovic, Barcelona attacker Lionel Messi, Sprinter Usain Bolt, and Real Madrid forward Cristiano Ronaldo.