Mahindra renames EV to 'BE 6', to contest '6e' rights with IndiGo
Mahindra & Mahindra on Saturday said it will contest brand rights to '6e' code in court and meanwhile, rename its new electric SUV 'BE 6E' to 'BE 6'. IndiGo had sued the carmaker over the use of '6e' which the airline uses as its call sign. "If [IndiGo's claim] isn't challenged, it'll set unhealthy precedent of monopolising alpha-numeric...marks," Mahindra said.