Sachin Tendulkar to launch his fashion brand
Cricketer Sachin Tendulkar on Monday announced a joint venture with Arvind Fashion Brands, to launch his premium menswear apparel and accessories brand, 'True Blue'. Designed by Tendulkar, the apparel range will be priced at ₹1,199 onwards. With plans to launch 25 to 30 stores across India, the brand is eyeing a turnover of ₹200 crore in the next five years. 