In late 2016, Wallen signed to Big Loud Records, a label owned by record producer Joey Moi. He released his first single "The Way I Talk" soon after. In addition, he co-wrote the A Thousand Horses single "Preachin' to the Choir". In April 2017, Wallen released a music video for "The Way I Talk". He also joined Florida Georgia Line for set dates on their "Dig Your Roots Tour".