	Charles "Chaz" Bufe in his book "Alcoholics Anonymous: Cult or Cure?" (1997) broadly put the use of the cliché as "...thought-stopping phrases (that) include any use of the language, especially repeated phrases, to ward off forbidden thoughts." in describing his interactions with the Alcoholics Anonymous aid movement. Author, show-host and doctor Robert "Bo" Bennett described the term as a substitute for "...a person's actual position or argument with a distorted, exaggerated, or misrepresented version of the position of the argument." in his 2017 book "Logically Fallacious", along with a proposed logical form of the cliché; "Person 1 makes claim Y. Claim Y sounds catchy. Therefore, claim Y is true."