	On March 7, 2014, Skrillex took part in an "ask me anything" online Reddit post. To coincide with this question-and-answer session, his website was changed to redirect to a page featuring a talking alien face, based on the Apple emoji. "The face played short samples from album tracks when you clicked it." He released a mobile app, Alien Ride, on the same day which features an arcade-style objective where the spaceship has to destroy asteroids. The app displayed a countdown.