You know. &amp;gt;&amp;gt; [inaudible] yeah. &amp;gt;&amp;gt; To watch it live, right? &amp;gt;&amp;gt; Right, right. &amp;gt;&amp;gt; People could though, you know? &amp;gt;&amp;gt; Right. &amp;gt;&amp;gt; And DVRs and time shifted TV that's solves a certain problem, but watching live too is a certain problem itself and then I think the part that I'm really excited about is the interactivity. &amp;gt;&amp;gt; Mm-hm. &amp;gt;&amp;gt; Because all of our products have social interactivity built into'em so the many to the one can interact and then all the people watching can interact and I think that interactivity is really rich. &amp;gt;&amp;gt; Mm-hm. &amp;gt;&amp;gt; There's a lot of stuff that we can do with it. 