	The company began life as a social media tool for politics, under the brand iCitizen. When this proved not to be a commercial idea the founders pivoted into the newly defined digital collectibles space. It won a place on the inaugural DCU Propeller Venture Accelerator in 2011, securing a €30,000 investment in the company. Later that year a full Seed Fund round was completed bringing the total of outside investment in the company to €490,000. Investors include the Irish government agency Enterprise Ireland, the AIB Seed Capital Fund and a number of private investors: Kevin Neary, and Bloom Equity (Conor Stanley and Tadhg O'Toole).