He won "Je suis une célébrité, sortez-moi de là!" (the French version of "I'm a Celebrity... Get Me Out of Here!") in Brazil in April 2006. In autumn 2005 he opened Virenque Design, a company to design and sell jewellery. Since 2005 he has been a commentator for Eurosport. He has also advertised an energy drink and a pharmacy company.