	In 2004 under Zinczenko's direction, "Men's Health" spun off "Best Life." May 2009 was "Best Life" last issue. "Best Life" was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at "Men's Health", was the editor-in-chief. David Zinczenko was editorial director. In March 2008, "Best Life" finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue.