	In January 2004, Lego owner and CEO Kjeld Kirk Kristiansen announced a change in direction for the company, which at the time was facing a DKK 1.4 billion loss, and that the company would focus on core products and not "big, movie-related IPs such as Harry Potter". A week later, the company clarified that this did not mean any immediate "radical changes", and that the Harry Potter theme would continue. However, the theme was discontinued after 2007 for a time.