	The rebranding preceded the first Madonna concert, part of her MDNA Tour, in the Arab region on 3 and 4 June 2012. du and Think Flash revamped the venue for Madonna’s concert, including building up a new 23m x 54m stage and developing a complex pyrotechnic and lighting system. Grass has been relaid, gravel removed, tarmac walkways laid down throughout the arena and a central public plaza area featuring merchandise, retail and entertainment has been installed.