On June 29, 2009 HTC announced a three year sponsorship of the team beginning with the 2009 Tour de France. The team's new name is "Team Columbia-HTC." Like the Columbia Sportswear sponsorship, the HTC sponsorship includes both the men's and women's teams. The team enjoyed great success at the 2009 Tour de France with Mark Cavendish winning 6 stages over the course of the 3 weeks. The most memorable of these was his victory on the Champs-Élysées in Paris where he won by a huge margin; almost 30m, with his own lead out man, Mark Renshaw having enough time to come in 2nd with his arms raised. A documentary film called Chasing Legends was later released that covered the 2009 tour through the eyes of HTC-Columbia.