	Sugg created his "ThatcherJoe" channel in November 2011 and was able to reach the 1 million subscriber mark two years later. , he has over 8 million subscribers and over 1 billion video views. His videos consist of challenges, pranks, and impressions. He created a "YouTuber Innuendo Bingo", similar to the BBC Radio 1 segment, and was later invited to appear on the Radio 1 segment himself.