	On 5 July 2007, he joined Coventry City for a fee of £650,000 decided by a tribunal, with the fee increasing were Coventry to gain promotion to the Premiership by 2010. Following a cheekbone fracture at the end of 2008, Best took his place in the team wearing a protective mask. His return led him scoring three goals in successive matches and consequently gaining a reputation for wearing a "Besty" mask, even after he had recovered from his injury and earning the nickname "Zorro". His distinctive mask became somewhat of a talisman for Coventry City fans, many of whom took to wearing similar masks in the stands as a tribute to Best. On 3 October 2009 he was named Championship Player of the Month for September.