	Lululemon is known for being far more than a simple spandex store. Whilst other brands built stores, Lululemon created a 'hub for healthy living'. Furthermore, the company regularly run yoga classes and appoint ambassadors that truly represent the Lululemon brand.Their enthusiasm enabled Lululemon to create a lifestyle based on healthy living and health enthusiasts. Selling the lifestyle constituted to a brand that made high priced, $98 yoga pants merchantable.