e.tv (commonly referred to on-air as e) is television channel in South Africa. It is the first and only privately owned free-to-air channel in the country, The channel is the fifth terrestrial channel in the country. It came after three channels that are operated by the state-owned South African Broadcasting Corporation and the privately owned subscription-funded M-Net. In 1997, the e.tv channel bought the rights to broadcast English Premier League (EPL) matches. Later on, they also bought the rights to broadcast UEFA Champions League matches.