At the end of the 80s, Segura forms part of the costumbrista series "Mis Adorables Entenados", by Ecuavisa, based on the theatrical work "¡Me la gané por Diosito Santo!" , where he played Felipe Vera (Felipito), a young man of lower middle class with an attitude of superiority, who lives with his half brothers and his stepmother, a character with whom he became known nationally.