The song received extensive critical recognition. It has been called a critique of the advertising common in modern hip hop. However, "The New York Times" critic Jon Caramanica says, "it's not quite the robust sendup of hip-hop-extravagance clichés that it aspires to be." Robert Copsey from Digital Spy rated the song 5 out of 5 stars, calling it "a rare beast of a song - original, musically daring and genuinely funny."