	Vans is known for providing true skate culture. It markets itself as more than a company but a lifestyle. Very early on, Vans became actively involved in skate culture by hosting skateboarding days and sponsoring the famous Warped tour. Furthermore, in 2014, Vans opened a free-access skate complex in Huntington beach. Embracing skate culture to its fullest has brought Vans to prominence within skate society.