*Recent studies have demonstrated that diffusion models are capable of generating high-quality samples, but their quality heavily depends on sampling guidance techniques, such as classifier guidance (CG) and classifier-free guidance (CFG). These techniques are often not applicable in unconditional generation or in various downstream tasks such as image restoration. In this paper, we propose a novel sampling guidance, called Perturbed-Attention Guidance (PAG), which improves diffusion sample quality across