the user in control, we show how to interact with the diffusion process to flexibly steer it along semantic directions. This semantic guidance (SEGA) generalizes to any generative architecture using classifier-free guidance. More importantly, it allows for subtle and extensive edits, changes in composition and style, as well as optimizing the overall artistic conception. We demonstrate SEGA's effectiveness on both latent and pixel-based diffusion models such as Stable Diffusion, Paella, and DeepFloyd-IF