Starting in November, an U.S. trademark owner will be able to file a single on-line application with the USPTO and potentially obtain protection for its mark in any or all of the 58 Madrid Protocol member countries. Similarly, trademark applicants from all such countries will be able to apply for trademark protection in the US using the Madrid Protocol.
Il est ressorti de cette analyse empirique notamment que le nombre de demandes de brevet et de demandes d’enregistrement de marques a considérablement augmenté dans les années 90, les PME se taillant la part du lion.