To mobilize political support for the NRA, and the administrations "blanket code", Johnson launched the "NRA Blue Eagle" publicity campaign to boost his bargaining strength to negotiate the codes with business and labor. The NRA negotiated specific sets of codes with leaders of the nation's major industries; the most important provisions were anti-deflationary floors below which no company would lower prices or wages, and agreements on maintaining employment and production.
Le budget fédéral était alors déficitaire d’un milliard de dollars.