Despite the television flights being cut, the additional radio air time, combined with the Belvedere Rock creative plastered on buses all over the streets of Quebec and the Maritimes, the newspapers cleverly positioned full-page 4-colour ads ensured solid media coverage to our target audience and played an important role in our objective, in raising both awareness and excitement.
Despite e the television flights being cut, the additional radio air time, combined with the Belvedere Rock creative plastered on buses all over the streets of Quebec and the Maritimes, the newspapers cleverly positioned full-page 4colour ads ensured solid media coverage to our target audience and played an important role in our objective, in raising both awareness and excitement.