The intended big bang in the German media was inspired by the Dutch "Journey along cultures" DP whose successful campaign included commercials on TV and on radio, press conferences, the DP's Internet site (www.wiedoetwat.nl) and a series of talk shows.
Ce big bang prÃ©vu dans les mÃ©dias allemands s'inspire du PDD nÃ©erlandais "Voyage Ã travers les cultures" dont le succÃ¨s de la campagne a reposÃ© sur des spots radio et TV, des confÃ©rences de presse, le site internet du projet (www.wiedoetwat.nl) et une sÃ©rie de talk shows tÃ©lÃ©visÃ©s.