Facilitating and supporting product demand research through customized research based on product clusters or customer segments (i.e. aboriginal tourism, sports tourism); Promoting awareness of new products; Integrating "experience product" into marketing initiatives and new campaign development; Advocating new market development opportunities; Formulating a web content strategy designed to ensure the Canada.travel website contains planning and product information that is relevant to the target audiences it seeks to influence; Introducing and validating product content in e-marketing initiatives; and Developing niche marketing opportunities for spa health and wellness tourism and exploring new niche opportunities.
L’EPTI appuiera également des recherches plus approfondies et des initiatives favorisant le développement de marchés pour des produits créneaux.