However, the mark FENJAL enjoys an enhanced distinctiveness due to its long-standing and intensive use, as well as its reputation in Germany. Re-launched in 1996, the earlier mark built on the reputation of its predecessor FENJALA, sales of which reached more than EUR 35 million in 1980.
Même si le public devait percevoir deux lettres à l’int érieur du rectangle du logo de la marque demandée, ces lettres ne feraient que renforcer le risque de confusion entre les marques en cause, dans la mesure où ces lettres rappelleraient au public la marque antérieure.