Stated Epp, "Many citizens, including myself, have concluded that these cigarette advertisements are being addressed to persons under eighteen, in contravention of [the code]."[164] Early in 1986, RJR – Macdonald launched a new cigarette brand called "Tempo."
Epp écrivait [ 185 ] : «De nombreux citoyens, dont je suis, estiment que ces annonces publicitaires de cigarettes s’adressent à des personnes de moins de 18 ans, ce qui enfreint [le code].