Fairs and exhibitions, namely ANUGA (Jumbo is in attendance yearly and [ANUGA is biannual] considers the German event to be its most important trade show), SIAL, and Fancy Foods, are excellent means by which to market and circulate Canadian products.
Une excellente façon de faire la promotion des produit canadiens consiste à participer aux foires commerciales et aux expositions, telles qu'ANUGA (Jumbo considère cette foire allemande comme la plus importante), SIAL ou Fancy Foods.