Rich imagery and poor information": p. 16 "Starters," whose brand loyal patronage might be enjoyed for many years to come once they settle on a preferred brand, are therefore seen as a critical success factor. "I.T.L. has always focused its efforts on new smokers believing that early perceptions tend to stay with them throughout their lives.
Rich imagery and poor information»: p. 16 "Starters," whose brand loyal patronage might be enjoyed for many years to come once they settle on a preferred brand, are therefore seen as a critical success factor. "I.T.L. has always focused its efforts on new smokers believing that early perceptions tend to stay with them throughout their lives.