In contrast, for French-language television in 2001, 97 percent of the news and information programming watched was Canadian, 87 percent of sports viewed was Canadian, and 49 percent of the drama watched was Canadian in origin.
Le marché francophone canadien jouit par contre d'une programmation distincte, à petit budget, qui « parle » à ses auditoires et favorise l'éclosion d'un vedettariat spécifique.