Retail market covers economic transactions made between economic operators and final consumers (consumers operating outside their professional life), sometimes called the B2C (business-to-consumer) market. Businesses, however small, in their role as purchasers are not addressed in this strategy.
Alors que les moyens techniques continuent de se mettre en place, l’attitude des entreprises et des consommateurs dénote un retard considérable du fait, respectivement, des obstacles qui subsistent sur le marché intérieur et du manque de confiance à l’égard des achats transfrontaliers.