And this area of the business took off! After nearly 40 years as an IBD, Lambert realigned its business strategy in 1984 to become a full-fledged distributor of bike parts and accessories for the Canadian market.
1984 : Après 40 ans de commerce de détail, Lambert change sa stratégie d’affaires, pour se consacrer uniquement à la distribution de pièces et d'accessoires pour le marché canadien.