Article 13(1)(a) provides that registered names are to be protected against any direct or indirect commercial use of a name registered in respect of products not covered by the registration, in so far as those products are comparable to the products registered under that name or in so far as using the name exploits the reputation of the protected name.
En 1996, Bellon et Biraghi ont assigné Ravil devant le tribunal de commerce de Marseille (France) en demandant qu'elle fût condamnée à cesser toute distribution de fromage portant la mention «Grana Padano râpé frais» et à réparer le préjudice qu'elles estimaient avoir subi depuis 1992.