Describe the characteristics of the Overnight popularity in this artwork's Response.
On the evening BuzzFeed posted the article, the Wellesley College neuroscientist Bevil Conway gave some comments about the phenomenon to the Wired reporter Adam Rogers. Before they hung up, Rogers warned him, "Your tomorrow will not be the same." Conway thought he was exaggerating. Rogers's story eventually received 32.8 million unique visitors. When Conway woke up the next morning, his inbox had so many emails he initially thought it had been hacked, until he saw that most were interview requests from major media organisations. "I did 10 interviews and had to have a colleague take my class that day," said Conway.Celebrities with larger Twitter followings began to comment. A tweet by the American songwriter Taylor Swift, in which she saw the dress as blue and black and said she was "confused and scared"—was retweeted 111,134 times and liked 154,188 times. Jaden Smith, Frankie Muniz, Demi Lovato, Mindy Kaling, and Justin Bieber saw the dress was blue and black, while Anna Kendrick, B. J. Novak, Katy Perry, Julianne Moore, and Sarah Hyland saw it as white and gold. Kim Kardashian tweeted that she saw it as white and gold, while her then-husband Kanye West saw it as blue and black. Lucy Hale, Phoebe Tonkin, and Katie Nolan saw different colour schemes at different times. Lady Gaga described the dress as "periwinkle and sand", while David Duchovny called it teal. Other celebrities, including Ellen DeGeneres and Ariana Grande, mentioned the dress on social media without mentioning specific colours. Politicians, government agencies and social media platforms of major brands also wrote humorous posts. Ultimately, the dress was the subject of 4.4 million tweets within 24 hours.The dress was designed and manufactured by Roman Originals. In the UK, where the phenomenon had begun, Ian Johnson, creative manager for Roman Originals, learned of the controversy from his Facebook news feed that morning. "I was pretty gobsmacked. I just laughed and told the wife that I'd better get to work," he said. TV presenter Alex Jones wore the dress on that night's edition of The One Show.Businesses that had nothing to do with the dress, or even the clothing industry, devoted social media attention to the phenomenon. Adobe retweeted another Twitter user who had used some of the company's apps to isolate the dress's colours. "We jumped in the conversation and thought, Let's see what happens," recalled Karen Do, the company's senior manager for social media. Jenna Bromberg, a digital brand manager for Pizza Hut, saw the dress as white and gold and quickly sent out a tweet with a picture of pizza noting that it, too, was the same colours. Do called it "literally a tweet heard around the world".Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and, by 1 March, the original BuzzFeed article had received over 37 million views. The dress was cited by CNN commentator Mel Robbins as a viral phenomenon having the requisite qualities of positivity bias incorporating "awe, laughter and amusement" and was compared to and contrasted with a story about escaped llamas in an Arizona retirement community earlier that day, as well as to tributes paid to actor Leonard Nimoy after his death the following day.
Jaden Smith Pizza Hut Lucy Hale Wired Alex Jones Sarah Hyland Wellesley College David Duchovny Anna Kendrick Phoebe Tonkin tweets Bevil Conway Julianne Moore Twitter Kanye West Ellen DeGeneres Justin Bieber Adobe Kim Kardashian Katie Nolan teal Frankie Muniz Ariana Grande B. J. Novak bell curve Lady Gaga Facebook Katy Perry Demi Lovato Leonard Nimoy periwinkle BuzzFeed Taylor Swift The One Show clothing industry CNN Mel Robbins social media viral phenomenon Mindy Kaling positivity bias