Explore the Innovation of methodology of this artwork, Tree of Life mural (Manav Gupta).
The methodology of creation was the first-of-its-kind simultaneous use of four different art practices engaging in conceptual, site specific, collaborative, and performance art.  Gupta allowed  the 3500 employees at the site, the experience of putting their brush strokes, while on their job, in the initial half of the project. As a part of his performance art, he executed a series of roles while teaching and motivating employees. At the same time, the artist engaged the employees in his practice of team-building exercise through art while creating a five floor high artwork.
In the second half of the project, the colours and strokes were taken as raw stock for creating the composition. He proceeded with the three-month performance art alone; live in front of 3500 employees and almost as many visitors at the site (the campus) to evolve a storyline. Keeping in mind the visibility of the staircase all over the campus through a 60 ft high glass facade, the site specific intervention amalgamated the background wall and the front face of the staircase perspectives of five floors into a single canvas merging surrounding sides and roof within one composition.
canvas art performance art