Focus on Fearless Girl and explore the History.
The statue was installed on March 7, 2017—the day before International Women's Day—by State Street Global Advisors, in a campaign developed by advertising agency McCann New York. SSGA was celebrating the first anniversary of its "Gender Diversity Index" fund that "invests in U.S. large-capitalization companies that rank among the highest in their sector in achieving gender diversity across senior leadership". The concept for the statue was developed by Senior Art Director Lizzie Wilson and Senior Copywriter Tali Gumbiner. Wilson and Gumbiner established both the idea for the statue as well as the overall look of the girl using countless moodboards and imagery, which Visbal referenced.Fearless Girl was originally given a one-week City Hall permit that was later extended to 30 days. Later, it was announced that the statue would remain in place through February 2018. Among those advocating for the statue to stay longer was U.S. Representative Carolyn Maloney of New York's 12th congressional district, who stated, "This statue has touched hearts across the world with its symbolism of the resiliency of women." New York City Public Advocate Letitia James wrote a letter that supported keeping the statue, "Fearless Girl stands as a powerful beacon, showing women—young and old—that no dream is too big and no ceiling is too high".A petition on Change.org asking for the statue to be made permanent gathered 2,500 signatures in its first 48 hours. Efforts to make the statue permanent continued after the statue was granted a one-year permit. In April 2018, after Fearless Girl had been in place for thirteen months, New York City Mayor Bill de Blasio announced that both Charging Bull and Fearless Girl would be moved to a location facing the New York Stock Exchange. The move would occur before the end of 2018.The statue was removed from its original location at Bowling Green on November 28, 2018. On the spot where the statue stood was placed a marker which read, "Fearless Girl is on the move to the New York Stock Exchange. Until she's there, stand for her." The plaque has footprints where people can stand. The statue was unveiled on December 10 at its new site facing the New York Stock Exchange Building.
State Street Global Advisors City Hall gender diversity Letitia James New York City Public Advocate New York's 12th congressional district New York Stock Exchange Building Carolyn Maloney New York City McCann New York Charging Bull Bowling Green Bill de Blasio Change.org International Women's Day