In RedBall Project, how is the Lawsuits discussed?
In May 2013, Perschke filed a lawsuit against the European conglomerate Edenred, S.A. over the use of RedBall Project’s concept in a promotional campaign. The international law firm Gibson, Dunn & Crutcher took on the cross-border dispute and filed a complaint in Federal court against Edenred. The case was settled out of court. While the precise terms of the resolution remain confidential by mutual agreement, it has been reported as “a legal victory for RedBall Project”. Perschke said that he views the resolution as favorable because it was based on terms that respect his intellectual property rights. In 2015, Perschke accused Shell Oil Company to have used his concept of the RedBall project in a global print ad campaign. The accusation on artistic copyright infringement received media attention. The ad campaign was ended, and the case was settled out of court.
Federal court copyright infringement Shell Oil Company Edenred Gibson, Dunn & Crutcher intellectual property