In the context of this artwork, analyze the Initial viral spread of the Response.

Cates Holderness, who ran the Tumblr page for BuzzFeed at the site's New York offices, received a message from McNeill asking for help resolving the colour dispute of the dress. She dismissed it, but checked the page near the end of her workday and saw that it had received around 5,000 notes, a large amount for Tumblr. Tom Christ, Tumblr's director of data, said at its peak the page was receiving 14,000 views a second (or 840,000 views per minute), well over the normal rates. Later that night, the number of notes increased tenfold.Holderness showed the picture to other members of the BuzzFeed social media team, who immediately began arguing about the dress colours. She created a simple poll for Tumblr users, then left work and took the subway home. When she got off the train and checked her phone, it was overwhelmed by messages. That evening, the page set a new record at BuzzFeed for concurrent visitors, and eventually peaked at 673,000.The image became a worldwide Internet meme across social media. On Twitter, users created the hashtags "#whiteandgold", "#blueandblack", and "#dressgate" to discuss their opinions on what the colour of the dress was, and theories surrounding their arguments. The number of tweets about the dress increased throughout the night; at 11:36 pm GMT, when the first increase in the number of tweets about the dress occurred, there were five thousand tweets per minute using the hashtag "#TheDress", increasing to 11,000 tweets per minute with the hashtag by 1:31 am GMT. The photo also attracted discussion relating to the triviality of the matter as a whole; The Washington Post described the dispute as "[the] drama that divided a planet". Some articles humorously suggested that the dress could prompt an existential crisis over the nature of sight and reality, or that the debate could harm interpersonal relationships. Others examined why people were making such a big argument over a seemingly trivial matter.
The Washington Post Internet meme hashtag existential crisis tweets Twitter concurrent visitors BuzzFeed social media reality Tumblr