Focus on Modern Rome – Campo Vaccino and analyze the 2010 auction.
In March 2010, it was announced that the painting would come to auction on 7 July 2010. Sotheby's auction house said the painting was being sold by a descendant of the 5th Earl of Rosebery to help secure the future of family estates. The painting had been estimated to fetch £18 million. It went on view in Sotheby's New York auction house from 29 April to 14 May, before returning to London for the auction. The painting, which was in immaculate condition, was described by Sotheby's as "undoubtedly among the most important of Turner's works ever to come to auction". It was announced that if the work was sold to a collector who wishes to take it out of Britain, they would have to apply for an export licence as part of the national cultural heritage. A temporary export ban would then be put in place to allow the National Galleries of Scotland time to raise equivalent money to save the painting for a public collection, though this would not happen if it was sold to a private collector in the UK.On 7 July 2010, the painting was sold at auction for £29.7 million, which broke the artist's auction record. The painting sold in five minutes and was purchased in the room by the dealer, Hazlitt Gooden and Fox who were acting on behalf of the Getty Museum. The price became the highest paid for a Turner work up to that date – this was later beaten by Rome, From Mount Aventine in December 2014, which sold for £30.3m. The United Kingdom's Reviewing Committee on the Export of Works of Art and Objects of Cultural Interest stated the painting was of "outstanding aesthetic importance" and recommended putting the export bar in place. Culture minister Ed Vaizey accepted this recommendation and put the bar in place on 3 November 2010 to last until 2 February 2011, with a possible extension to 2 August 2011. The bar initially saw little attention in the British press, though one writer for The Daily Telegraph opposed it.On 3 February 2011, the Getty Museum received the export licence to transfer the painting to Brentwood. The director of the museum hoped it would go on display by the end of the month in the 19th century British gallery.
export bar cultural heritage Ed Vaizey Reviewing Committee on the Export of Works of Art Rome 5th Earl of Rosebery Rome, From Mount Aventine National Galleries of Scotland Sotheby's Brentwood Reviewing Committee on the Export of Works of Art and Objects of Cultural Interest The Daily Telegraph Getty Museum