Focus on Ecce Homo (García Martínez and Giménez) and explore the Tourist success.
The interest from tourists was such that the church began charging to see the fresco. In the year following the failed restoration, tourist activity generated 40,000 visits and more than €50,000 for a local charity. Giménez has sought a share of the royalties; her lawyer said that she wanted her share of the profits to help muscular dystrophy charities because her son suffers from the condition. The mayor had to mend the dispute between the families of both authors. By 2016, the number of tourists visiting the town had increased from 6,000 to 57,000 or even 200,000; in addition to spending money with local businesses, visitors have donated some €50,000 to the church. The money has been used to employ additional attendants at the church and to fund a home for retirees. On 16 March 2016, an interpretation centre dedicated to the artwork was opened in Borja. The €3 tickets generate over €40,000 that, among other expenses, pay €15,000 for two (some years even five) elderly people in the town home for retirees. Cecilia Giménez also keeps 49% of the merchandising profit.
muscular dystrophy Borja interpretation centre fresco