Focus on this artwork and explore the Project.
The transformation of the tower into an artwork was actuated by an earlier work of the Toyists, namely De Stip (The Dot) in Emmen, Netherlands, when a gas storage container of 22 meters high was repainted into a work of art. This Icelandic project was financed partially by the municipality of Reykjanesbær, through sponsorship and crowdfunding. Because of this project, the Toyists were also asked by a hotel in Keflavík, to paint its facade and a dining room in the same style.The project started on 24 July 2013, and was completed after seven weeks. Eleven Toyists from five different countries were involved. During the activities, Iceland had its worst weather conditions since the summer of 1923. Plastic could not be used as a protection material, because it is impermeable to air. The strong winds blew apart the plastic, revealing the artwork before the project was finished. For that reason, coffee bags were used in order to be able to complete the project. Two hundred of them were sewn together and wrapped around the tower.
Toyist Keflavík Iceland Reykjanesbær Emmen, Netherlands crowdfunding Emmen gas storage container Netherlands Toyists