Explore the Legacy of this artwork, The dress.
The dress was included on multiple year-end lists of notable Internet memes in 2015. As the original authors of the photograph that sparked the viral phenomenon, Bleasdale and her partner Paul Jinks later expressed frustration and regret over being "completely left out from the story", including their lack of control over the story, the omission of their role in the discovery, and the commercial use of the photograph. In South Africa, the Salvation Army used the dress in a 2015 campaign to raise awareness of domestic violence, with the slogan: "Why is it so hard to see black and blue?"
the Salvation Army Internet meme viral phenomenon