question: The purpose of this paper is to define a reference framework for introducing eLearning practices in mainly face-to-face higher education institutions We suggest a suitable adoption and management of associated infrastructures and processes, in order to guarantee the ethical use of data in the related academic and learning analytics A theoretical framework is proposed after years of practice and experience in the institutional government of IT processes related to learning technology The digital transformation of teaching should imply the right technological decisions made by people and for people, in order to achieve a more inclusive, participative, and human university supported by technology digital transformation is a social requirement of governments, companies, and institutions, and it should take into account the associated risks of the unethical use of technology, which leads to the dark side of transformation processes eLearning approaches, especially with the influence of the COVID-19 outbreaks, are increasing the need for digital mechanisms in universities Further, there is a need for strategical support and reference models if we are to avoid these undesired effects © 2021 by the authors Licensee MDPI, Basel, Switzerland