question: Unlike atmospheric weather forecasting, ocean forecasting is often reflexive;for many applications, the forecast and its dissemination can change the outcome, and is in this way, a part of the system. Reflexivity has implications for several ocean forecasting applications, such as fisheries management, endangered species management, toxic and invasive species management, and community science. The field of ocean system forecasting is experiencing rapid growth, and there is an opportunity to add the reflexivity dynamic to the conventional approach taken from weather forecasting. Social science has grappled with reflexivity for decades and can offer a valuable perspective. Ocean forecasting is often iterative, thus it can also offer opportunities to advance the general understanding of reflexive prediction. In this paper, we present a basic theoretical skeleton for considering iterative reflexivity in an ocean forecasting context. It is possible to explore the reflexive dynamics because the prediction is iterative. The central problem amounts to a tension between providing a reliably accurate forecast and affecting a desired outcome via the forecast. These two objectives are not always compatible. We map a review of the literature onto relevant ecological scales that contextualize the role of reflexivity across a range of applications, from biogeochemical (e.g., hypoxia and harmful algal blooms) to endangered species management. Formulating reflexivity mathematically provides one explicit mechanism for integrating natural and social sciences. In the context of the Anthropocene ocean, reflexivity helps us understand whether forecasts are meant to mitigate and control environmental changes, or to adapt and respond within a changing system. By thinking about reflexivity as part of the foundation of ocean system forecasting, we hope to avoid some of the unintended consequences that can derail forecasting programs.