I'm just now hearing about Influencer Marketing, a form of marketing where focus is concentrated on influential people rather than those people want to target.
I have never heard of that. Walk me through it please.
What it does is identifies the people who have influence over potential buyers, and directs the marketing toward them rather than the buyers themselves.
You mean like celebrities or Ivana trump?
Sort of. The influencer marketing may come in the shape of testemonial advertising where the, e.g., celebrity plays the role of a possible buyer.
i may have seen some commercials like this on TV, but no examples come to mind.  The idea is for me to relate to the influencer and want to be like them so i buy the product, is that correct?
.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).
Social influence.
Most of the discussion concerning the generic subject of social influence centers around compliance and persuasion in a social environment. In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community. Influence is often equated to advocacy, but may also be negative, relating to
album, commenting, "I feel a lot more at peace about where I'm at creatively as an artist now than a year or so ago [...] I think everyone is always nervous releasing anything they've created into the world, but I've realized what I want to do and how I can achieve it, rather than trying to please other people." Sonically, she stated the album "definitely feels more representative of me of an artist, at least now in 2012. It's less 80s synth pop