Marketing refers to the study of exchange relationships.
what is the main goal of marketing?
To create and satisfy the customer to purchase goods.
is marketing a truthful practice, or is it commonly deceptive
The term originally came from going to the market with goods for sale, but I agree - it can be commonly deceptive.
what is guerilla marketing?
Guerilla Marketing
Guerilla Marketing () is a 2005 Sri Lankan Sinhala action thriller film directed by Jayantha Chandrasiri and produced by K.C.K Communications for Euroshian Consultancy. It stars Yashoda Wimaladharma, Kamal Addararachchi and Sangeetha Weeraratne in lead roles along with Jackson Anthony and Sriyantha Mendis. Music composed by Premasiri Khemadasa. It is the 1050th Sri Lankan film in the Sinhala cinema.
Cast.
- Yashoda Wimaladharma as Suramya
- Kamal Addararachchi as Thisara Dissanayake
- Sangeetha Weeraratne as Rangi
- Jackson Anthony as Gregory Mahadikaram
- Sriyantha
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states