I love to exercise.  Recently I've been going to Cruch fitness, which is a chain of over 225 clubs in major cities.
I've never heard of Crunch fitness! What type of classes do they offer?
They really try to offer what the people want.  They have pole-dancing, bike yoga, another class called, "abs thighs and gossip."
Ha! That sounds like a fun place to work out! What type of a crowd do they get?
I think they get a lot of the young professional types.  They featured promotions and marketing with funny and sexual connotations, that really attracted a young upscale crowd.
I guess that makes sense, given the classes they offer! Is it a relatively new chain?
As of 2011 there were only thirty locations in major cities, so I'm sure Crunch can't be too much older than that.
I'll look into joining as well! Is there anything else I should know before committing to a membership?
-based yoga, coed wrestling, an "Abs, Thighs and Gossip" class run by a drag queen, and Capoeira. Although the classes were later standardized across various locations, some popular offbeat classes remained, such as dodgeball and karaoke bicycling.
Bally Total Fitness bought Crunch in 2001 for $90 million in cash and stock. Initially intending to double the size to 40 gyms, Bally found the business unprofitable and was unable to get out of long-term leases in poorly performing locations. In 2005 Bally's
Crunch Fitness
Crunch Fitness is a chain of over 265 franchised fitness clubs located in the United States, Canada and most recently Australia.
History.
Crunch was founded in 1989 as a fitness studio by Doug Levine, a former stockbroker. The clubs became popular by appealing to young upscale members and featuring heavy promotions and marketing with some humorous and sexual connotations. They were initially profitable in large part due to successful promotion of logo merchandise sales within the clubs. They featured some unusual classes such as pole dancing, bicycle