Hi my brother you became a vegetarian, I wonder what motivates him.
Perhaps vegetarianism is his form of animal rights advocacy.
So it must be some kind of a new ideological movement ?
Animal rights do seem to be a relatively new phenomenon. The term speciesism was only created in 1970.
Was it started by hippies ?
It probably was. Most of these modern delicate sensibilities originated with the hippe counterculture in the 1960's.
But what happened later, when counterculture was losing steam, does it mean that vegetarianism was less popular in the eighties?
Counterculture
A counterculture (also written counter-culture) is a subculture whose values and norms of behavior differ substantially from those of mainstream society, often in opposition to mainstream cultural mores. A countercultural movement expresses the ethos and aspirations of a specific population during a well-defined era. When oppositional forces reach critical mass, countercultures can trigger dramatic cultural changes. Prominent examples of countercultures in Europe and North America include Romanticism (1790–1840), Bohemianism (1850–1910), the more fragmentary counterculture of the Beat Generation (1944–1964)
the basis of their species membership. In 2001 psychologist and animal rights advocate Melanie Joy coined the term "carnism" for a form of speciesism that she argues underpins using animals for food, and particularly killing them for meat. Joy compares carnism to patriarchy, arguing that both are dominant normative ideologies that go unrecognized because of their ubiquity:
Sandra Mahlke argues that carnism is the "central crux of speciesism" because the eating of meat motivates ideological justification for other forms of animal exploitation.
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