I'm just now hearing about Influencer Marketing, a form of marketing where focus is concentrated on influential people rather than those people want to target.
I have never heard of that. Walk me through it please.
What it does is identifies the people who have influence over potential buyers, and directs the marketing toward them rather than the buyers themselves.
You mean like celebrities or Ivana trump?
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
album, commenting, "I feel a lot more at peace about where I'm at creatively as an artist now than a year or so ago [...] I think everyone is always nervous releasing anything they've created into the world, but I've realized what I want to do and how I can achieve it, rather than trying to please other people." Sonically, she stated the album "definitely feels more representative of me of an artist, at least now in 2012. It's less 80s synth pop