My favorite color is one the the primary colors, blue
That's my favorite color too.
color can influence a persons decisions and some people prefer certain colors over others
Yes it is able to influence decisions because it changes your mood.
. It examines how emotions, attitudes and preferences affect buying behaviour. Characteristics of individual consumers such as demographics, personality lifestyles and behavioural variables such as usage rates, usage occasion, loyalty, brand advocacy, willingness to provide referrals, in an attempt to understand people's wants and consumption are all investigated in formal studies of consumer behaviour. The study of consumer behaviour also investigates the influences, on the consumer, from groups such as family, friends, sports, reference groups, and society in general.
The study of
can be seen in Crayola crayons, where the logo has changed many times since 1934, but the basic package colors, gold and green, have been kept throughout.
Attention is captured subconsciously before people can consciously attend to something. Research looking at electroencephalography (EEGs) while people made decisions on color preference found brain activation when a favorite color is present before the participants consciously focused on it. When looking at various colors on a screen people focus on their favorite color, or the color stands out more, before they