Marketing refers to the study of exchange relationships.
what is the main goal of marketing?
To create and satisfy the customer to purchase goods.
is marketing a truthful practice, or is it commonly deceptive
The term originally came from going to the market with goods for sale, but I agree - it can be commonly deceptive.
what is guerilla marketing?
Apparently it's a film by Jayantha Chandrasiri
It seems like a lot of companies are intentionally using bad press to get free marketing
Social media
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
1. Social media are interactive Web 2.0 Internet-based applications.
2. User-generated content, such as text posts or comments, digital photos or videos, and data generated
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states