Seems like social media relies hevily on influencer marketing, placing the focus of an influential person.
do you use alot of social media?
Facebook and Instagram a bit, companies target people who have a lot of influence over potential consumers.
I dont know alot about that.  Maybe you can explain more what you mean
commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue, thus making celebrities effective fundraisers.
History.
Through the 1760s, royal endorsements were used as a type of celebrity branding to promote products. The first product that used celebrity endorsements was in the 1760s, where Josiah Wedgwood and Sons, producers of
, like, growing up ... still today, you know what I mean?
This response caused controversy, including the transference of the media spotlight onto Pez, who made comments on social media following 360's appearance. In addition to a message of support for his friend and musical collaborator, Pez also wrote that he also "got a bit offended"; however, he subsequently removed the sentence "To be honest, even I got a bit offended." from his original Facebook post. As of 24 October 2014