So... Nike is obviously this big company, right? But where did it all start? How did they become so dominant in the athletic world?
, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing
where she did not need to commute across the country as she did at Nike. Nike had recently appointed its own new CEO and a new president, so she actively looked to find an opportunity in another company, seeking this time one that was direct-to-consumer, entrepreneurial but not a start-up, and one that she could transform by taking advantage of new technological advances. A recruiter approached her about IAC/InterActiveCorp (IAC), the parent company of HSN, Inc., and after studying HSN's