I'm thinking about studying marketing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.
Definition.
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". The term developed from the original meaning which
The academic parceling up of these subjects can become an impediment to studying what I want to study, so that's the motive for interdisciplinarity. When I think about ethics, I can't help but think about politics. When I think about my Christianity, I'm also thinking about social justice. The questions I'm asking go directly across what have grown up as disciplinary boundaries within the modern academy."
Selected publications.
- "Salvation and Sin: Augustine, Langland, and Fourteenth-Century Theology" (