Marketing refers to the study of exchange relationships.
what is the main goal of marketing?
To create and satisfy the customer to purchase goods.
is marketing a truthful practice, or is it commonly deceptive
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states
. In practice, the consideration set has assumed greater importance in the purchase decision process because consumers are no longer totally reliant on memory. This is marketing, which could be defined as marketing as “The process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return.” This definition strongly implies that the relationship is built upon an exchange, and the "creation" of value. This means that a need is built for a consumer, with the product presented