Hello, are you an avid shopper at Walmart?
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores, headquartered in Bentonville, Arkansas. The company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam's Club retail warehouses. Walmart has 11,368 stores and clubs in 27countries, operating under 55 differentnames. The company operates under the name Walmart in the United States and Canada, as Walmart de México
in shopper marketing each year.
Procter & Gamble's Walmart/Sam's Club Customer Team and Sam's Club are considered by many as the original pioneers in true shopper marketing in the US. Rhonda Harper, the top marketing officer for Sam's Club at the time, is credited with launching shopper marketing during a two-day Bentonville strategic planning off-site in May 2001, attended by more than 300 vendor marketing and sales executives. Shopper marketing is also practiced by the leading European companies such as Unilever and Beiersdorf