Are you familiar with influencer marketing? Definitely a phenomenon of this day and age of social media!
I didn't know there was a name for this sort of thing, but I've definitely seen it on social media! A lot of celebrities (or people who want to be celebrities) giving personal testimonies about how great products are.
Exactly! The focus is more on the person than on the people they're trying to sell to / influence. Kind of backward, and definitely risky given that it's pretty easy for one person's actions to suddenly have a negative impact on a product or service.
commonly used by fashion or beauty brands, but a non-profit organization relies on celebrities as well, as celebrities have mass communication skills which can attract people's attention and is helpful in reaching a wider audience to raise their awareness towards a certain organization or an issue, thus making celebrities effective fundraisers.
History.
Through the 1760s, royal endorsements were used as a type of celebrity branding to promote products. The first product that used celebrity endorsements was in the 1760s, where Josiah Wedgwood and Sons, producers of
also used to describe the Chinese digital economy based on influencer marketing in social media. Wanghong has been predominantly used to generate profits via retail or eCommerce, by attracting the attention of celebrities' followers.
Internet celebrities have also become a popular phenomenon in China with the likes of Sister Furong (Fu Rong Jiejie), who received worldwide notoriety and fame for her efforts at self-promotion via Internet postings.
According to CBN Data, a commercial data company affiliated with Alibaba, the Internet celebrities economy was set to be