I'm the worst kind of marketer.  I try to influence decisions by focusing on influential people rather than a target market.
Why do you do this?
There's things that need to be sold! It's just easier to have someone that has influence over potential buyers instead of doing all the work ourselves.
That makes sense. What kind of influential people do you like?
We like to call them value-added influencers, usually people who are known for something, like academics, or athletes.
Those can definitely be good people to know. What kinds of products do you ask them to help you sell?
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
, and then you have to do that whole adulthood thing, get responsible, work and all of that stuff, no more mommy and daddy taking care of things. I feel like it's the same kind of journey that Finn has when he leaves the First Order. He leaves a curriculum, he leaves a system and embarks on his own journey. He also noted that initially "most of his decisions are based on adrenaline. Like, 'Okay, you know what? I'm just going to get this blaster