Marketing benefits from the study of exchange relationships
I don't know much about exchange relationships in relation to marketing? How does it benefit that?
what marketing does is that it researches how people behave to create something that will keep a customer satisfied
Oh, like a complaint or how a person shops? Do you know what it researches to figure that out?
well what it does is that they can target groups of very specific people, in order to try to get the reaction they want. Not a complaint but how a person shops.
Ah, so they can target this group and kind of like cater to them? To get them to keep shopping at a certain store?
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states
other companies? For example, attractive product design draws more customers towards your product.
- Features - What features will you add to increase the benefits offered to your target market? How does your product differ from the others? "Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer" Product features differentiate amongst competitors.
- Quality - A product's quality should be consistent to make sure that the product meets the expectations of their target