I work in the field of marketing which manages the exchange relationship.
Interesting. I've always wondered what a job in marketing would be like.
Well in essence, the main purpose of marketing is to create, keep and satisfy the customer.
I bet there is a lot of research that goes into improving such an industry! Understanding humans and their desires seems complex.
Exactly! This is why marketing is one of the premier components of Business Management.
Seems like a very competitive job market as well.
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states
that goes beyond demographics and customer service data. Relationship marketing extends to include inbound marketing efforts (a combination of search optimization and strategic content), PR, social media and application development.
Development.
Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach tries to transcend the post-purchase-exchange process with a customer to make richer contact by providing a more personalized purchase, and uses the experience to create stronger ties. Relationship marketing is different