Hi I am learning to go into the Influencer Marketing industry. Do you have any tips?
Influencer marketing is a type of marketing where the focus is placed mostly on influential people rather than the target market as a whole. One tip would be find influencers who are willing to endore your product for you!
I see, does it involve a lot of studying?
Yes because you have to find influencers who actually influence your target audience. You do not want to find influencers who preach to the wrong market.
yes that does make sense. Do influencers also operate on social media?
Social media marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees
observed that "the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks." 
With any marketing strategy, risks are involved; and there have been reports of brands dropping their influencers because of the controversies that surround them. One such influencer is YouTuber PewDiePie, whose use of antisemitic and racist comments led to canceled deals from Disney and a widespread backlash.
Applications.
Few marketers use influencer marketing to establish credibility in the market, while others use the