Influence marketing targets influtential people rather than a large group as whole.
Its sort of like lobbying if you think about it
Lobbying in the United States
Lobbying in the United States describes paid activity in which special interests hire well-connected professional advocates, often lawyers, to argue for specific legislation in decision-making bodies such as the United States Congress. It is a highly controversial phenomenon, often seen in a negative light by journalists and the American public, with some critics describing it as a legal form of bribery or extortion. While lobbying is subject to extensive and often complex rules which, if not followed, can lead to penalties including
t-shirts and Metallica hats – this almost schizophrenic identification with popular imagery. If you think about, that's how people relate to each other these days, through these images." Dot and Helen are modeled after Cherie Currie. "I wanted them to seem like homeschool kids... sort of guessing and coming up with these hipster things. They almost make a homeschool hip language. I wanted this inbred vernacular."
The film has a strong vaudevillian influence. The name of the character Tummler is taken directly from