Influence marketing targets influtential people rather than a large group as whole.
Its sort of like lobbying if you think about it
that is a good analogy for sure.  Although lobbying is seen more in a negative light
Absolutely, what kind of people do influence marketing stuff?
It was originally introduced in 1940 by Bernard Berelson and Hazel Gaudet
Those names sound familiar, did they do anything else?
Berelson was actually an American Behavioral Scientist and also wrote a few books.
That's fascinating, the field of behavioral science is about as fascinating to me as space because they're both so foreign and profound.
is called a psychologist and can be classified as a social, behavioral, or cognitive scientist. Psychologists attempt to understand the role of mental functions in individual and social behavior, while also exploring the physiological and biological processes that underlie cognitive functions and behaviors.
Psychologists explore behavior and mental processes, including perception, cognition, attention, emotion (affect), intelligence, phenomenology, motivation (conation), brain functioning, and personality. This extends to interaction between people, such as interpersonal relationships, including psychological resilience, family
, as "a whole new influence." During recording, both Skiba and vocalist/bassist, Dan Andriano were ill. Skiba describes the album as sounding "bigger, deeper and rawer" than its predecessor, "From Here to Infirmary".
In a 2003 interview, Matt Skiba stated that "Good Mourning": is pretty good. I mean it took us a long time to do and I think most of the people that I talk to that make records and stuff, there's always stuff that you