hey do you know much about marketing? ive been looking to learn more? I dont even really know what it is.
Well marketing is basically used in order to create, keep, and satisfy customers mainly to increase profits.
what is the main focus of marketing, is it one of the bigger things in a business?
Good question. Basically since the customer is so important to a business, marketing is one of the premier components of business management.
That makes a lot of sense, is there anything else i should know?
referred literally to going to market with goods for sale. From a sales process engineering perspective, marketing is "a set of processes that are interconnected and interdependent with other functions" of a business aimed at achieving customer interest and satisfaction"."
Philip Kotler defines marketing as "Satisfying needs and wants through an exchange process".
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably". A similar concept is the value-based marketing which states
The concept of relationship marketing (RM) was established by marketing professor Leonard Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations.
In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. In doing so, new organizational forms as well as technologies were used, eventually resulting in what we know as customer relationship management.
The main difference between CRM and e-CRM is that the first does not acknowledge the use