Influencer marketing is marketing focused on influencial people
I seem to see a lot of influencer marketing now a days whats it all about
 Influencer marketing focuses on a subset instead of the whole market so its more guaranteed
Why do people respond so well to influencer marketing?
It identifies the individuals that have influence over potential buyers and targets them to allow trickle down influence
So thats why seemingly talentless young celebrities are used to target teens.
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
media platforms to personally engage with existing and future customers, reinforce brand messaging, influence customer opinions, provide targeted offers, and service customers more efficiently.
Influencer Marketing: Influencer Marketing used to be focused on using celebrity endorsement to help influence audiences. Nowadays, with the growing outreach of Social Media, "common people" are becoming popular and are used as influencers for brands and products.
Co-creation Email.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest