It seems that been an infuencer marketer has become quite popular.
Hmm...An influencer marketer? Is that like someone who makes content on YouTube or Instagram?
Yes, but it is also a form of marketing were the focus is placed on the influential people rather than the target market.
Interesting...Do you happen to have any examples of an influencer marketer? It would be interesting to make a living doing something like that...
Well what they do is try to identify individuals that have influence over potential buyers and orient marketing through them.  So you need first gain influence to be one.
I see...but you don't necessarily have to be a celebrity or anything? You just have to have influence over a lot of people or have "followers"?
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
experience'. Surfers like to spend a lot of time online, thus companies must have a variety of products to offer and constant update, "Bargainers" are looking for the best price, Connectors like to relate to others, "Routiners" want content and "Sportsters" like sport and entertainment sites.
Selecting target markets.
Another major decision in developing the segmentation strategy is the selection of market segments that will become the focus of special attention (known as "target markets"). The marketer faces a