Do you know anything about the field of influencer marketing?
I think that that is marketing that is focused more on influential people than the target market.  Like promoting an item by using the fact that Mrs. Big so and so likes it.
That makes sense people tend to follow the ideas of famous known people more often.
Yeah, I guess they figure out who has influence over the buyers and then they do the marketing based on those people.
How do they figure out who has influence over the buyers?
I think that's part of the marketing process, they have to identify which individuals have influence over the buyers they want.  For instance they would know that you don't use Kim Kardashian to market to homeschooling moms.
That much yield higher profits than broader marketing.
.) or among the so-called value-added influencers (such as journalists, academics, industry analysts, and professional advisers).
Social influence.
Most of the discussion concerning the generic subject of social influence centers around compliance and persuasion in a social environment. In the context of influencer marketing, influence is less about argument and coercion to a particular point of view and more about loose interactions between various parties in a community. Influence is often equated to advocacy, but may also be negative, relating to
My suspicion is that plenty of people in the crafts, auto mechanics and so on, probably do as much or more intellectual work as people in the universities. There are plenty of areas in academia where what's called 'scholarly' work is just clerical work, and I don't think clerical work's more challenging than fixing an automobile engine—in fact, I think the opposite. ... So if by 'intellectual' you mean people who are using their minds, then it's all over society" ("