Marketing is promoting a service like an exchange.
It can be even more than that.  It can be about selling a brand, or even a lifestyle.
Self-publishing
Self-publishing is the publication of media by its author without the involvement of an established publisher. In common parlance, the term usually refers to physical written media, such as books and magazines, or digital media, such as e-books and websites. It can also apply to albums, pamphlets, brochures, video content, zines, or uploading images to a website. 
Unlike the traditional publishing model, in which control of the publication is shared with a publisher, the author controls the
or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands. The match-up between the product, the consumer lifestyle, and the endorser is important for effectiveness of brand communication. Even with the best strategy, marketers must execute their programs properly to achieve extraordinary results.
- Marketing Creative: Even without a change in strategy, better creatives can improve results. Without a change in strategy, AFLAC was able to achieve stunning results with its introduction of the Duck (