When a person admires their own attributes in a egotistical way its narcissism, 
I didn't know that!  I do know some people with big egos though!
Its actually considered a personality disorder by the American Psychiatric Association
Really?  I had no idea!  I thought they were just really conceited!  Is narcissism common?
Narcissism
Narcissism is the pursuit of gratification from vanity or egotistic admiration of one's idealised self image and attributes. The term originated from Greek mythology, where the young Narcissus fell in love with his own image reflected in a pool of water. Narcissism is a concept in psychoanalytic theory, which was popularly introduced in Sigmund Freud's essay "On Narcissism" (1914). The American Psychiatric Association has listed the classification narcissistic personality disorder in its "Diagnostic and Statistical Manual of Mental Disorders" (DSM) since 1968,
"daunting". However Blampied had been warned, "Someone told me, if you're on "Shortland Street", always play your character as if you have a secret – because you will have a secret!" To portray Bree's penultimate breakdown, Blampied researched borderline personality disorder and severe narcissism. Blampied enjoyed how Bree was portrayed in her final scene, stating: "We don't often see Bree's vulnerable side side and when we do she's still being manipulative and deceitful ... I really like the way