What is Cheetos?
Cheetos is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo.
really, so have you tasted it before?
Yeah! Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S
really? so which country it is consumed mostly?
Interestingly,Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States; worldwide the annual retail sales totaled approximately $4 billion
really? do they have any competitor in the US?
Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.
Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises
Cheetos
Cheetos (formerly styled as Chee-tos until 1998) is a brand of cheese-flavored puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current