Influence marketing targets influtential people rather than a large group as whole.
Its sort of like lobbying if you think about it
that is a good analogy for sure.  Although lobbying is seen more in a negative light
Absolutely, what kind of people do influence marketing stuff?
It was originally introduced in 1940 by Bernard Berelson and Hazel Gaudet
Those names sound familiar, did they do anything else?
practical politics, while the system itself functions. 
Berelson wrote a summary entitled "The Great Debate on Cultural Democracy" regarding the confrontation between mass society theorists and researchers for the media industries. Berelson asserted that the resolution of the debate was simple: just listen to mass communication researchers like himself as they develop useful answers to the issues raised by others.
Life.
Born in Spokane, Washington, he majored in English at Whitman College, graduating in 1934. He took a library science degree at the University of
, as "a whole new influence." During recording, both Skiba and vocalist/bassist, Dan Andriano were ill. Skiba describes the album as sounding "bigger, deeper and rawer" than its predecessor, "From Here to Infirmary".
In a 2003 interview, Matt Skiba stated that "Good Mourning": is pretty good. I mean it took us a long time to do and I think most of the people that I talk to that make records and stuff, there's always stuff that you