I like starbucks, but I wish they weren't so expensive
Well, it's expensive for a reason. They the main representation of "second wave coffee". They distinguish themselves with superior taste, quality and customer experience. They also popularized darkly roasted coffee.
Do you know when Starbucks first opened?
Starbucks
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of early 2019, the company operates over 30,000 locations worldwide.
Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts
, however it must build upon an established brand personality as previously mentioned. Product attributes are the traits that distinguish a brand against its competitors. Starbucks has successfully established its brand personality through its customers who have described Starbucks synonymous to, "comfort, quality, and community." Starbucks coffee has achieved the attributes of their brand by understanding that their coffee was not the only key driver to their success. They focused on creating a comfortable atmosphere within the store known as the "Starbucks Experience," where both employee and customer