Have you heard the definition of marketing? It claims it seeks to maximise returns by developing relationships and creating a competitive advantage.
I am a bit familiar with marketing and its strategies
Isn't it crazy to think that digital marketing has changed the way brands can use technology to reach customers?
The whole digital world is really strange, the digital age can make you or break you
So true! And the art of visiting physical shops is diminishing with all of the digital alternatives!
It has put a damper on the brick and morter stores, but I think has also been positive because more people can find places maybe they would not have discovered otherwise
Brick and mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term "brick-and-mortar business" is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail
the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage".
Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized