Are you familiar with influencer marketing? Definitely a phenomenon of this day and age of social media!
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
also used to describe the Chinese digital economy based on influencer marketing in social media. Wanghong has been predominantly used to generate profits via retail or eCommerce, by attracting the attention of celebrities' followers.
Internet celebrities have also become a popular phenomenon in China with the likes of Sister Furong (Fu Rong Jiejie), who received worldwide notoriety and fame for her efforts at self-promotion via Internet postings.
According to CBN Data, a commercial data company affiliated with Alibaba, the Internet celebrities economy was set to be