I love watching UFC!  Do you enjoy the sport?
I do.  It is actually the largest MMA promotion in the world!
I did not know that!  When did UFC start?
You know, I am really not sure.  I know that it is mixed martial arts based out of Vegas and is owned by WME-IMG
What is WME-IMG?  I have never heard of that.
William Morris Endeavor
William Morris Endeavor Entertainment LLC (WME or WME-IMG), also known as William Morris Endeavor, is an American talent agency with offices in Beverly Hills, California, United States. The company was founded in April 2009, after the merger of the William Morris Agency and the Endeavor Agency. WME represents artists across all media platforms, specifically movies, television, music, theatre, digital and publishing. It also represents the NFL and NHL. WME also owns the Ultimate Fighting Championship and Miss Universe
Zuffa
Zuffa, LLC () is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. The word "Zuffa" is an Italian word (), meaning "fight". On July 11, 2016, Zuffa announced that it would be purchased by WME-IMG for the