Influencer marketing is a huge way to advertise.
Influencer marketing
Influencer marketing ( influence marketing) is a form of social media marketing involving endorsements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields. In China, influencers are known as key opinion leaders (KOLs; ).
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc
within tweets containing endorsements. The practice of harnessing social media personalities to market or promote a product or service to their following is commonly referred to as Influencer Marketing. The Cambridge Dictionary defines an "influencer" as any person (personality, blogger, journalist, celebrity) who has the ability to affect the opinions, behaviors, or purchases of others through the use of social media.
Companies such as fast food franchise Wendy's have used humor to advertise their products by poking fun at competitors such as McDonald's and Burger