text: Luv-It has an extensive list of flavors but features only a few at a time that change out everyday on top of the regular vanilla and chocolate staples. Frozen custard was a totally new concept for me until my roommate and Luv-It's #1 fan (who is going to flip when he sees the number of stars I gave) took me. It's a richer take on the ice cream I was used to, but gives you the same freedom to choose options that make you thankful to be in America - cone or cup? Toppings or not? \n\nThe downtown location and old school building give it a historial flair that some of its modern competitors can't claim. You order from a window a la Bluth's Frozen Banana Stand (Arrested Development fans, you feeling me here?) which means there is no seating. Which means camping in my car if I want to give my heinie a break. Which means I look like I'm hiding from something - just the message we want to be sending tourists about the downtown area. \n\nThis place is also cash only, which just makes me hang my head when I still see this. Visa takes you everywhere you want to be, unless you want to be at Luv-It, which you should - it is a Vegas institution! C'mon, this is the 21st century now, you don't see me carving this review out on stone!