text: One dear friend calls this place \"Whole Paycheck\" and it does add up quite a bit. Like Kermit says though  \"it's not easy being green\".\n\nHowever, I do appreciate any business that is willing to be different and to provide a better way of living- give them plenty of kudos simply for that fact. It's not only food, some people don't know WF has a foundation that helps projects that life communities out of poverty, or a Local Producer Loan Program that gives low interest loans to small productions, or support wind and solar power farms to offset 100% of their electrical usage.\n\nFor someone who has food allergies, this place is their savior. For some, it is wholesome foods they can make a change with and I'm rooting for anyone who wants to live consciously.  For people like me though, I come for select things since I can't afford to go fully microbiotic/organic, but I like to keep my home and foods as natural as possible. Going all natural in a world like today, specially in a city like Vegas isn't so easy. It's not like back home where LA has an abundance of big farmers markets and natural food stores to chose from. \n\nFirstly, toothpaste. This is the only place that carries Jason products and their Sea Fresh is the only toothpaste I use. I will not put any other toxic brand in my mouth. Never ever again. I love that they have a variety of natural products and I tend to buy things like shampoo here when I can't get to places like Lush.\n\nI buy mostly from the produce section. It's fresh, it's not too badly priced considering its natural and I find things here I have difficulty finding anywhere else- gold beets, chanterelle mushrooms, brussel sprouts fresh on the stalk, heirloom mini tomatoes,etc.\n\nTheir beer selection isn't wide, but it makes up for in selections. Often times when I am looking for a limited edition, I can find it here. In particular- Dechutes limited like Abyss and Jubel are often available.\n\nDeli is okay. I do love WF deli but this one compared to the Cali ones  and even the other Vegas branches has the most limited selection of the ones I've been in. It's still good quality, just sometimes I'm looking for a particular WF deli item I'm hankering for and this one does not have it. There's this quinoa salad I loved in La Jolla and I've seen it only at the LVB store. I also like their spicy soba noodles, rotisserie chicken and curry salad. \n\nEverything else is hit and miss. Some dry goods, breads, meats, cheeses, etc. I can find cheaper at other natural markets so it's about buying what is a reasonable deal here or getting things here that I cannot find elsewhere (black forest bacon for example). .  Check out the under $3 basket of cheese! I think this is great for a small dinner party since you can sample a load of cheeses that normally come in big $10+ hunks. \n\nAny serious and honest cook can't really denounce a place like this. For the their selection and a honorable mission I am a fan, even when it hurts my wallet.