text: Well now, what can you say about a great big shop that has shelves in neat rows and a seemingly endless supply of both food and drink in a bewildering array of styles and flavours? It's a shop, a really big one - within a ten minute walk of five more such places, all with different branding over the door. The west of Edinburgh is well served by this kind of outlet, but then why wouldn't the multinationals work hard to attract the discerning customers or Gorgie?\n\nBut there's the problem... when the Sainsbury's PA kicks in they describe themselves as 'Sainsbury's Murrayfield', as though that's going to sound better? Or more recognisable? Well, don't think I'm going to give them four stars if they don't care to acknowledge their EH11 roots.\n\nOh, and there's dry cleaning concession in their too which has done a great job on my suits in the past. The customer toilets are well maintained too. It's a good shop, well run and friendly. Such a shame about the identity crisis.