text: New owners, 'old recipe' (per the new owner), NOT the same. I will give this another go, but today I was thoroughly unimpressed. Guess I'll make the drive on down to Casanova Brothers again.\n\n--thoughts after initial update to review--\n\nHere is the thing. The place was a dirty, hole in the wall, REAL New York pizza joint with a just shy of rude owner (which is what you expect for the place). Walk in, \"whaddayawant\", throw some gigantic slices of cheese pizza in the oven and continue the phone conversation in some other language. Now it is cleaned up, big A frame sign with smilie face drawings that reads \"Prima Pizza Bistro\", and pizza made with cheap ingredients. People did not come here for a \"bistro\", we came here for some grease to your elbow NY pizza.  I have eaten here since the place opened, I will not be back. \n\nFor Yelpers looking for a good NY pizza joint, I no longer recommend this place.  Cruise on past and go to Casanova Brothers. They are better than Prima was before, far better than now. I am really sad to see this place change hands and change the quality. You should not change what is not broken.