text: I have been riding and racing bikes for 35+ years (I'm kinda old). I have been a shop rat since I was about 10 years old racing BMX. From there I moved to Mtb, then road and eventually tri. I really like bikes, but more importantly, I like bike people. It is a great culture (cult), and the center piece of any good cult is a local place of worship - in this case the bike shop, and more specifically DNA.\n\nI have been a regular at DNA since the day it opened. These folks like bikes, and they get bike people - because that are all riders. BMX? Yep. Mtb? Check. Road? Huhuh! Tri? Got it. There are lots of shops that will take your money and give you stuff, but these folks take your money and give you a bike!\n\nThe service guys (we'll call them servants) have been outstanding. I have used them reliably for race tune-ups, fittings and general maintenace for years. They are great. \n\nI am defintely a fan of this little shop, staff is smart and their service is proven. They have a very broad selection of bikes, styles and sizes, so you will definitely find something to straddle :-). And an added bonus is one of the owners mistakenly asked how old my grandchildren are... Only to be told they are actually my own kids. What joksters! I hope.\n\nAsk for Ryan when all else fails when you are stolling the aisles looking for your next sled. He is sorta like the shop dog - he takes the kicks, and gives the love :)