text: This is the 2nd time I went to iPic. I thought I would give them another chance because I really want the experience they promise.\n\nThis place is like being in First Class on the nicest airplane... without any flight attendants.  We arrived early enough to have dinner at Tanzy.  The quality of the food and presentation are very good, although I don't know if I would go to Tanzy unless I was seeing a movie there.\n\nAs for the iPic itself... we sat in the Gold Class seating which promises reserved seating, valet parking, reclining seats, complimentary popcorn, and in-theater service.  The first time I was here I got the regular Premium Seating which just has reserved leather seats.\n\nThe seats are very nice and they do recline so you can really relax just like you might at home with a nice high end recliner.  We didn't take advantage of the valet parking but if you do, you simply get it validated at the box office.\n\nComplimentary popcorn... I was never offered any.  I have seen other reviews on here that have said that also so that is a recurring theme.\n\nNow if there is one aspect of going to iPic that should stand out from other theaters, it's the in-theater service.  We were one hour and fifty-three minutes into our movie before the server approached us for service.  She asked us if someone was helping us so she must have just started her shift or was moved to another section.  The movie had 10 minutes to go before it was over and she was handing us menus!  We ordered a drink and it arrived in about 5 minutes.  We gave her $20 and she said she would be right back with the change.  She never came back.\n\nOverall, it's all sizzle and no steak.  If I ever go back, I'll just get the premium seating and go to the snack bar myself.  At this point, the only real advantage is that you have reserved seating so you don't have to fuss with getting to the theater early to get a good seat.\n\n****************************************************************************\nThis is my review of the first time I experienced iPic:\n\nI love the idea of this place and was really looking forward to going to an upscale theater with all the accouterments.  The design and layout of the place is fantastic with the exception that it is not readily apparent to know where to go once you are inside. You have no idea where the auditoriums are because things aren't like a normal theater layout.  I was hoping that there would be a little more attentiveness from the staff.  The cashier should have told us where to go to.  The concierge (ticket taker) should have told us what to do next. For example, do we go to our seats or should we head to the snack bar?  In a traditional theater, the ticket taker has told us where the snack bar is and I expect at least that much from a premium theater.\n\nOnce we found out seats we patiently waited for the touted seat service and hoped someone would come by to take our snack order.  We arrived 20 minutes early for the 3PM showing of True Grit (great movie by the way).  Not once did anyone come by to take our order, offer a blanket, or anything else.  We were ignored the entire time.  Maybe you need to sit in the VIP section to get that service.  I did not think that was a requirement for seat side service but maybe it is.\n\nI will go back again and give it another try.  I LOVE the idea of this place, but the execution of it leaves me wanting more.  Maybe they will get the kinks out or maybe they just expect the patrons to figure it out on there own.  I really hope that it was because they were so new or I can't see this place staying in business if they are not going to deliver an exceptional night out.\n\nUPDATE: I have been informed that the seat side service is for VIP only so that would be why we didn't get seat side service.  Even after knowing this, I went back to their website to see if I could see that distinction made when purchasing the tickets.  I don't see it, so just be aware that you need to be in the premium seats if you want the full experience.