text: I really thought I was having just a summer fling with Rita's. But the cold(er) weather has arrived and still find myself answering longingly the siren songs of misto's and gelati's. So good. I'm an east coaster at heart and this is as close as it gets to the real thing. And let's face it, what's better than a real italian ice? Custard! At Rita's you can have your italian ice and eat your custard too. Beyond the product, the service is always friendly enough and they offer enough deals to keep me coming back. It's that simple.