text: You DO know that Sears is owned by KMart, right?  Of course!  They're exploiting a natural market niche-- the down-home, blue-collar, lower middle class.  You know, the same folks who buy their kids' clothes at Wal-Mart, like to visit Disneyland (if they can afford it), and take their kids to McDonalds for a sundae as a treat.  Nothing unethical about it, just doesn't sit right with "thinking folk" who can't stand the show to begin with... Welcome to the post-modern era...