text: Congrats on your new non-profit! Non profits are just like any business - you need to get the word out in order to get the needed funding to help support your activities. Here are some tips to help you market your non profit:\n\n1. Determine your your target audiences: who are the groups and audiences that your non profit wants to reach. Remember that one target group may respond differently to a marketing message as another group so make sure that each strategy is tailor made for each audience.\n\n2. Develop a communications strategy, creating timelines for marketing efforts such as newsletters, press releases, special events, and others.\n\n3. Develop a visual image. Prepare your logo and other branding tools - and use them consistently across various mediums. Make sure that you repeat your branding messages, slogans in everything you make from brochures to newsletters.\n\n4. Employ multiple communications tactics: Nonprofit organizations often target several audiences, which may respond to different approaches. Various communications campaigns can help establish and maintain a more widespread positive image.\n\n5. Select and use appropriate media: Plan to use a combination of approaches best suited to reaching your targeted audiences and that make best use of your financial resources. Include a variety of methods including phone calls, letters, e-mail, newsletters, PSAs, press releases, and editorials.\n\nI have found a website that compiles various resources on starting a non profit. I especially like the Minnesota Council of NonProfits because the site gives information on governance, developing strategic alliances, fund raising and other ingredients of successfully running a non profit.