text: Before I get into the iProceed Principles of Competitive Strategy, here are a few things that I prefer when I help a firm define its basis of competition:\n\n* Think primarily from your perspectives, rather than your own. \n\n* Think positive competition (Why should our customers do business with us? ) versus negative competition (Why should our customers not do business with our competitors?).\n\n* Unless you have the scale advantage.\n\nAlways think positive even you are a loser!\nhttp://www.iproceed.com/growth/competitive-strategy.htm