text: there are really lots of variables the size of the ad will it be in full color will there be multiple listings also the yellow pages are very expensive my ads (small) cost me about 800$ a year, try getting a website it seems to me more people are using the web more than ever, but you might have the guy come out and show you what they can do for how much you wont be obligated you might get a few phone calls from them you also need to know when the deadline is they only print once a year. i change my ads to the yellow book they were much cheaper they put you on the website and give you multiple listings