text: Sure it is a marketing ploy. It is used to communicate to users that the website they are using is hacker safe, thus instilling trust in customers. The leading reason why some people still don't shop on the web is fear of getting their information hacked and out to criminal elements.\n\nMany websites who use certifications from Hacker Safe, for example has shown increase in conversions. And if you are a retailer, a 2% or 10% increase in conversion is a BIG THING. It's one thing to get traffic, but another to convert that traffic into sale. And if getting hacker-safe certifications would do it, etailers will do it.\n\nThe leading outdoor lifestyle company Woolrich, according to a June 30 press release issued, tested this premise and used ScanAlert’s Hacker Safe certification on the site. ScanAlert is a company that “conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site`s current status meets the highest published government industry standards.” \n\nThe company used two control groups of shoppers to test the impact of the Hacker Safe certification. During the three-week test displaying the certification, Woolrich shoppers who saw ScanAlert’s HACKER SAFE certification mark while visiting woolrich.com produced significantly more orders compared to the control group. Woolrich attributes the certification to improving their website’s already high conversion rate by 3 percent.