text: I'll summarize what I've learned:\n\nVanilla Coke was first tested in 1982 at the World's Fair. It was first publicly released in the US in May 15, 2002. It rapidly expanded to Europe during 2003, and today it is available in 67 regions around the world. Despite this, Vanilla Coke is facing declining sales, and discontinuation in the US took place in December 2005 and was planned to take place in the UK in early 2006.\n\nPromotion included, naturally, television and other advertising aimed at all audiences based on the theme "reward your curiosity". Due to some hesitancy at Coca Cola Headquarters at introducing anything new after the failure of New Coke and trouble with Cherry Coke, ad campaigns wanted to stress the trust people had in the original Coca Cola brand while still trying to show that Coke was doing something exciting and new.\n\nDue to the diminishment of Vanilla Coke, the Coca Cola Company is shifting it's focus to Black Cherry Vanilla Coke.