text: Maybe ask your customers? They are the best source of information in this case.  I know it may be awkward.  They may be able to help you idenitify a way to differentiate yourself from the competition.  You want to be unique and do things differently than others.  Like offering pedicures during the hair cut! Do something extra...\n\nAlso, maybe have policy of guaranteeing satisfaction (within reason-people can be really an al about their hair!)\n\nInstead of discounts, maybe have a referral program - for each new referral, a free offer a free hair care product.\n\nBest of luck!