text: Its really not as bad as you think. I assume you have gone here: http://www.uspto.gov/main/trademarks.htm\nDon't let the huge amount of data on these pages confuse you. To file for a trademark logo, direct your browser to this page: http://www.uspto.gov/teas/index.html and click on "Apply for a new Mark". then click on \n"Trademark/Servicemark Application, Principal Register"\nThe filing fee for the TEAS form is $325 per class of goods and/or services, so essentially $325. \nOnce you have completed this application, keep the contact phone #'s and email addresses to reach the departments that will be reviewing your application. The process can easily take up to 6 months, but the good news is that once you are in the system this will supercede anyone else from filing for a similar trademark. Just stay on them. Call/email at least monthly. As long as no one else previously has applied for this trademark or currently owns the trademark, go ahead and begin drawing up signage/letterhead/t-shirts,etc. Don't wait 6 months, for the official approval.