text: I would recommend purchasing the following report featured on harvard business online. It's only $6 and you get some valuable insight into their "connect and develop" program.\n\nhttp://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=R0603C\n\nYou can also refer to an article we wrote.  It's available at the link below.\n\nAssociation of International Product Marketing and Management:  \nhttp://www.aipmm.com/html/newsletter/archives/000190.php\n\nGood Luck!