text: The article "Top 10 Principles for Positive Business Ethics"\nBy Philip E. Humbert Platinum lists these ten principles:\n\n1. Business Ethics are built on Personal Ethics. \n2. Business Ethics are based on Fairness. \n3. Business Ethics require Integrity. \n4. Business Ethics require Truth-telling. \n5. Business Ethics require Dependability.\n6. Business Ethics require a Business Plan. \n7. Business Ethics apply Internally and Externally. \n8. Business Ethics require a Profit. \n9. Business Ethics are values-based. \n10. Business Ethics come from the Boss.