text: Start with a well written press release. http://www.prfree.com/ The $300 video is well worth the cost with a positive ROI. ValPak coupons are a great way to reach local consumers for a printing company. http://www.valpak.com/  You can also provide free service giveaways to get some great radio advertisements free of charge. Open a website and have it designed to capture local traffic. You're in a wickedly competitive market but you can differentiate to get the customer's attention. Who is your primary target, business or consumers? Are you able to provide services for other than local clients?