text: I am going to school for my MBA right now and that is actually a topic of discussion we had last semester in one of my classes.  That is a trend that I believe will continue.  Chat rooms and blogs have become mainstream. Consumers are tired of pop up advertising therefore, the only other way to make money off of the service is to charge for it. I personnaly, would not pay for it, but I am not much of a chat room type of person.