text: Figure 8 to 15 cents per name, depending on the specifics for the list. Remember many list suppliers have a minimum order, usually 5,000 names. \n\nI usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer. \n\nTwo things:\n\n1) if it's basic consumers at home with a certain income, zip code etc, try www.infousa.com\n\n2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the SRDS - Standard Rate and Data Service Direct Mail list guide.  Or you can buy it online but it's not cheap. \n\nAlso, this is a newbie question... be careful in Direct Mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. It's not a media that's beginner-friendly (it's easy to do, but hard to succeed)\n\nI strongly recommend you get a copy of "Magnetic Marketing" which is the classic work in this area - it's by Dan Kennedy available at www.dankennedy.com.  And no, I'm not getting paid for that. \n\nGood luck,\nScott