text: I think you're right.  But he did win with his charm, which I guess is different from charisma.  It's what was called that "aw, gosh" appeal.  He seemed like a regular guy, in contrast to that over-practiced, slick style of Gore in the 2000 Presidential race.  I think that's why Gore lost to the underdog, Bush.  I think it's the simplest explanation for Bush's victory, since there was no way to judge his fitness for leadership, other than his governorship in Texas, which most Americans knew nothing about.