text: The clubs themselves should do more to eradicate racism, instead of just paying lip service and hoping the problem will go away.  If the clubs fail then they should be fined heavily by the Football Association they are affiliated to.  If the national FA's are not taking appropriate action then it is up to UEFA (and their counterparts) and finally FIFA to take stern action.  Just now, nobody from club up to FIFA is taking racism seriously.  All we get is little sound bites like "Kick Racism out of Football", but who is doing the kicking?