text: You're right; notice many of the commercials have subtitles....\n\nAmericans have not traditionally grown up playing soccer (many do now, but I think as they get older, it loses its lustre).  It is the same way with hockey.  We don't grow up being passionate about it (as a group), so no, most do not care about professional soccer or the World Cup in the least.  (I didn't know the World Cup was only every four years until this year.)  \nHockey's strategy of changing the games so that none end in a 0-0 tie was smart.  \nAny sport that can end in a 0-0 tie (especially when the minutes count upwards instead of down) is really not appealing to most Americans.  \nTherefore, most companies prefer to spend money on the NFL and MLB because they end up generating the most revenue.  It is a vicious circle, as soccer would need more money and sponsors to become more popular, but to become more appealing to sponsors, it needs to be more popular.\nSergio-great answer!