text: Adhesive strength depends also on the size and macroscopic shape of adhesive contact. When a rigid punch with a flat but oddly shaped face is carefully pulled off its soft counterpart, the detachment does not occur instantaneously. Instead, detachment fronts start at pointed corners and travel inwards until the final configuration is reached. The main parameter determining the adhesive strength of flat contacts appears to be the maximum linear size of the contact. The process of detachment can as observed experimentally can be seen in the film.