text: The static pressure of air is the pressure in a free-flowing air stream and is depicted by isobars in weather maps. Differences in static pressure arise from global and microclimate thermal phenomena and create the air flow we call wind. Dynamic pressure is the pressure exerted when the wind comes into contact with an object such as a hill or a building and it is described by the following equation:
  where (using SI units):
  The impact of wind on a building affects the ventilation and infiltration rates through it and the associated heat losses or heat gains. Wind speed increases with height and is lower towards the ground due to frictional drag. In practical terms wind pressure will vary considerably creating complex air flows and turbulence by its interaction with elements of the natural environment (trees, hills) and urban context (buildings, structures). Vernacular and traditional buildings in different climatic regions rely heavily upon natural ventilation for maintaining thermal comfort conditions in the enclosed spaces.