text: While most magnetoelectric multiferroics developed to date have conventional transition-metal d-electron magnetism and a novel mechanism for the ferroelectricity, it is also possible to introduce a different type of magnetism into a conventional ferroelectric. The most obvious route is to use a rare-earth ion with a partially filled shell of f electrons on the A site. An example is EuTiO which, while not ferroelectric under ambient conditions, becomes so when strained a little bit, or when its lattice constant is expanded for example by substituting some barium on the A site.