text: A 1990 Michael Winner film Bullseye!, starring Michael Caine and Roger Moore, referenced the Fleischmann and Pons experiment. The film – a comedy – concerned conmen trying to steal scientists' purported findings. However, the film had a poor reception, described as "appallingly unfunny".
  In Undead Science, sociologist Bart Simon gives some examples of cold fusion in popular culture, saying that some scientists use cold fusion as a synonym for outrageous claims made with no supporting proof, and courses of ethics in science give it as an example of pathological science. It has appeared as a joke in Murphy Brown and The Simpsons. It was adopted as a software product name Adobe ColdFusion and a brand of protein bars (Cold Fusion Foods). It has also appeared in advertising as a synonym for impossible science, for example a 1995 advertisement for Pepsi Max.
  The plot of The Saint, a 1997 action-adventure film, parallels the story of Fleischmann and Pons, although with a different ending. In Undead Science, Simon posits that film might have affected the public perception of cold fusion, pushing it further into the science fiction realm.
  Similarly, the tenth episode of 2000 science fiction TV drama Life Force ("Paradise Island") is also based around cold fusion, specifically the efforts of eccentric scientist Hepzibah McKinley (Amanda Walker), who is convinced she has perfected it based on her father's incomplete research into the subject. The episode explores its potential benefits and viability within the ongoing post-apocalyptic global warming scenario of the series.
  In the 2023 video game Atomic Heart, cold fusion is responsible for nearly all of the technological advances.