text: One of the most commonly used self-cleaning products, titanium dioxide, utilizes a unique self-cleaning mechanism that combines an initial photocatalytic step and subsequent superhydrophilicity. A titanium dioxide coating, typically on glass windows, when exposed to UV light, will generate free electrons that will interact with oxygen and water in the air to create free radicals. These free radicals will in turn breakdown any fouling organic matter deposited on the surface of the glass. Titanium dioxide also changes the normally hydrophobic glass to a superhydrophilic surface. Thus, when rainfall occurs, instead of water beading up on the window surface and instantly falling down the glass, rain drops will rapidly spread out on the hydrophilic surface. The water will then move down the surface of the window, as a film rather than a droplet, essentially acting like a squeegee to remove surface debris.