text: Just like the many uses of plasma, there are several means for its generation. However, one principle is common to all of them: there must be energy input to produce and sustain it. For this case, plasma is generated when an electric current is applied across a dielectric gas or fluid (an electrically non-conducting material) as can be seen in the adjacent image, which shows a discharge tube as a simple example (DC used for simplicity).
  The potential difference and subsequent electric field pull the bound electrons (negative) toward the anode (positive electrode) while the cathode (negative electrode) pulls the nucleus. As the voltage increases, the current stresses the material (by electric polarization) beyond its dielectric limit (termed strength) into a stage of electrical breakdown, marked by an electric spark, where the material transforms from being an insulator into a conductor (as it becomes increasingly ionized). The underlying process is the Townsend avalanche, where collisions between electrons and neutral gas atoms create more ions and electrons (as can be seen in the figure on the right). The first impact of an electron on an atom results in one ion and two electrons. Therefore, the number of charged particles increases rapidly (in the millions) only "after about 20 successive sets of collisions", mainly due to a small mean free path (average distance travelled between collisions).