text: The Green Revolution of the 1960s and 70s introduced sturdier plants that could support the heavier grain loads resulting from intensive fertilizer use. Pesticide imports by 11 Southeast Asian countries grew nearly sevenfold in value between 1990 and 2010, according to FAO statistics, with disastrous results. Rice farmers become accustomed to spraying soon after planting, triggered by signs of the leaf folder moth, which appears early in the growing season. It causes only superficial damage and doesnt reduce yields. In 1986, Indonesia banned 57 pesticides and completely stopped subsidizing their use. Progress was reversed in the 2000s, when growing production capacity, particularly in China, reduced prices. Rice production in Asia more than doubled. But it left farmers believing more is better—whether it's seed, fertilizer, or pesticides.
  The brown planthopper, Nilaparvata lugens, the farmers' main target, has become increasingly resistant. Since 2008, outbreaks have devastated rice harvests throughout Asia, but not in the Mekong Delta. Reduced spraying allowed natural predators to neutralize planthoppers in Vietnam. In 2010 and 2011, massive planthopper outbreaks hit 400,000 hectares of Thai rice fields, causing losses of about $64 million. The Thai government is now pushing the "no spray in the first 40 days" approach.
  By contrast early spraying kills frogs, spiders, wasps and dragonflies that prey on the later-arriving and dangerous planthopper and produced resistant strains. Planthoppers now require pesticide doses 500 times greater than originally. Overuse indiscriminately kills beneficial insects and decimates bird and amphibian populations. Pesticides are suspected of harming human health and became a common means for rural Asians to commit suicide.
  In 2001, scientists challenged 950 Vietnamese farmers to try IPM. In one plot, each farmer grew rice using their usual amounts of seed and fertilizer, applying pesticide as they chose. In a nearby plot, less seed and fertilizer were used and no pesticides were applied for 40 days after planting. Yields from the experimental plots was as good or better and costs were lower, generating 8% to 10% more net income. The experiment led to the "three reductions, three gains" campaign, claiming that cutting the use of seed, fertilizer and pesticide would boost yield, quality and income. Posters, leaflets, TV commercials and a 2004 radio soap opera that featured a rice farmer who gradually accepted the changes. It didnt hurt that a 2006 planthopper outbreak hit farmers using insecticides harder than those who didnt. Mekong Delta farmers cut insecticide spraying from five times per crop cycle to zero to one.
  The Plant Protection Center and the International Rice Research Institute (IRRI) have been encouraging farmers to grow flowers, okra and beans on rice paddy banks, instead of stripping vegetation, as was typical. The plants attract bees and a tiny wasp that eats planthopper eggs, while the vegetables diversify farm incomes.
  Agriculture companies offer bundles of pesticides with seeds and fertilizer, with incentives for volume purchases. A proposed law in Vietnam requires licensing pesticide dealers and government approval of advertisements to prevent exaggerated claims. Insecticides that target other pests, such as Scirpophaga incertulas (stem borer), the larvae of moth species that feed on rice plants allegedly yield gains of 21% with proper use.