text: A number of processes of surface growth in areas ranging from mechanics of growing gravitational bodies through propagating fronts of phase transitions, epitaxial growth of nanostructures and 3D printing, growth of plants, and cell mobility require non-Euclidean description because of incompatibility of boundary conditions and different mechanisms of developing stresses at interfaces. Indeed, these mechanisms result in the curving of initially flat elements of the body and changing separation between different elements of it (especially in the soft matter).  Gradual accumulation of deformations under the influx of accumulating mass results in the memory-conscious grows of the body and makes strains the subject of long-range forces. As a result of all above factors, generic non-Euclidean growth is described in terms of Riemannian geometry with a space- and time-dependent curvature.