They don't need to develop much: what they do need are some sharp political skills so that they can better highlight their strengths and the weaknesses of the alt-right Kenney libertarians. The campaign begins the second the leader is chosen. Climate change is potentially a huge wedge issue that they can use to show up their opponents as Neanderthal Deniers; it is also crystal clear that it is the conservative's own culture of entitlement that created the mess that Notley inherited. Notley also has to make it clear that she is not responsible for low oil prices. Finally, Notley has to shore up strength in urban areas and northern alberta and not waste her time in southern alberta.