I was surprised that Shaw did not pick up some of the crumbs in the recent BCE-MTS deal.  The government was desperate to force BCE to give free stuff to a 4th wireless provider. But Shaw dropped out, and they had to find some other non-player (Xplornet) to be the beneficiary of free stuff.  Shaw dropped the ball.
This is what happens in  family-run business.  Shaw needs professional management instead of a family member at the helm.  But won't happen as long as the old man is still the Chairman of the Board.