What's very clear is that many people have never played a competitive sport ever in their lives. It's outright embarrassing that people in the general public have so little going on in their lives that they're "outraged", "upset" and "angry" at the notion a professional athlete said a tasteless word. The guy said something he normally wouldn't have in the heat of the battle. Who gives a crap? I wouldn't do so much apologizing if I were him...The only regret he should have was that he did it so blatantly on TV...straight into the camera. I'd simply advise him to pick his spots when venting frustration.