Oh sure, there are groups that organized the protests.  But what have those groups done to actually educate the general public on what electoral reform means, what different options are available, how they work, what they would involve, how they may be better/worse that FPTP, etc.?

Electoral reform is one of those issues where people know absolutely nothing or claim to know everything.

It's easy to organize a protest.  Much harder to educate.  Too bad the protest organizers took the easy way out.