Am I dreaming?

This is the headline, reprinted precisely, word for word:

"Ian Brown: Factions and tears in the Arctic aboard the C3 as Southerners confront their own battles with reconciliation".

Are you kidding me, editor?

That is your headline?

Does it come with a translation guide?

Like maybe one that tells me what a C3 is, who Southerners are, and who Ian Brown is, and maybe a headline hint about why I should care about any of the above?