The top line with this and tons of others like it?  Corporations are not your friends, they are businesses that exist first and foremost to make a profit. And that profit comes from us.  Providing a useful service is just a necessary middle part roadblock in their eyes, they haven't yet figured out how to get us to just send them a check and skip that middle part. Net neutrality, selling private data, data caps, crappy service all exist to get your money in their pocket.  A tax, if you will on a gullible electorate.  Way to go.