A few decades ago my 3rd year philosophy professor asked our class to think deeply about the kind of society we would want to live in. I took him seriously.  Isn't the real question a Kantian categorical imperative? To paraphrase "act only in such a way that you would wish everyone else act by the same rules." What is the end result if we turn everything into a commodity?  When every part of our society is monetized and goes to whomever can pay the highest price, we might as well revert to the Roman forum.  For me, that is what seems to be happening.  And I don't prefer to be a part of that.  I have nothing against making a profit, but it seems as if we are at at point where too many are willing to kill civil society in order to maximize personal profit.  I guess I'm just an old school old fool and would rather be part of civil civic society than sit on a big fat profit.  Big fat dinosaur am I.