Tks for your comment S.C.

I have an 18-24 mth time horizon with this, not a long term hold which is usually at least 5 years.  If it goes the wrong way, I can either double down, having taken only a small position, or I can bail out.  If they can close enough of the loosing stores, revamp the winners by downsizing them than there is a chance they can end the decline.  Also will help if a few of the weaker ones drop out.

I have done reasonably well investing in mature tech when they were beaten down, both Cisco and Qualcomm have provided nice returns and I still hold both.  I was in early on both but never the less doubled down and was well rewarded.  It takes a long time for the momentum investors to get out of these before they become attractive value propositions.  If you look at a 10 year earnings and stock price comparison, eventually they become cheap, even if earnings has slowed.  Once they pay a decent dividend yield it is a good indicator they have become investable.