There is no "false equivalency." Clearly your personal bias against guns and your dislike of them has gotten in the way of your ability to approach the issue logically. Guns ARE already regulated - much more heavily than any other product. That you fail to see their usefulness beyond "to kill things," is really irrelevant to the lawful purposes that millions of people use them for everyday: hunting, sport, protection, crime deterrence and most importantly self-defense.