...As opposed to the hard fascism of getting people riled up to lock up your political opponents, or use violence against the media...?

Hey, I saw that last Trump advertisement before the election:  I heard all the dog-whistles about elites and cosmopolitans.  This was a piece that could have been produced by Leni Riefenstahl.  If you didn't hear the anti-Semitic messages, you were deliberately not listening.