Eugene is, virtually every year, recognized as one of the most liveable cities in the country.  Is it too "liberal" for some?  Sure, it is.....that's fine.  I could conceiveably move to Tulsa, Oklahoma.. I won't....it's way, way to conservative for me.  "the labels are NOT good."  Beauty is always in the eye of the beholder.  I like the political/social climate of Eugene.....your comments indicate you'd like Tulsa.  C'est la vie  Gary Crum