http://rabble.ca/columnists/hate-all-too-powerful-motivator
Hate is an all-too powerful motivator
The sad reality is that hate is a powerful motivator in politics, and there's no hotter button for social conservatives than same-sex marriage (which, in spite of evidence to the contrary, they equate with the downfall of civilization). Bigots are always going to exist, but a national leader really should be above pandering to them