I doubt Canadian broadcasters care what ads air during the super bowl so long as they can make money. Unfortunately, they get no revenue by rebroadcasting US ads since the companies advertising, for whatever reason, do not pay them for the air time.  Since American ads fill all the available slots there are no slots for local ads which would pay.

The author is advocating that Canadian broadcasters show American productions for free. Imagine if this was applied to all American shows aired in Canada. I understand American content makes up over 50%, maybe as high as 75%, of all programs aired in Canada. 

The author is by this means calling for the demise of the Canadian broadcasting industry as we know it.

This issue is pure nonsense driven by a very small minority of viewers who want to see the US ads. I understand they could be viewed on an alternate site but these viewers want to see them during the game.