Studies show that couples who share a similar level of attractiveness are happier and stay together longer.

And the man's appearance having no effect on the marriage isn't a bad thing. It doesn't say marrying hot guys makes a marriage fail. So how exactly does a woman marrying a hot guy, which has no effect on her marriage, make her a loser?

If shallow women are losers, then so are shallow men. If you look online about who is complaining about not getting dates because people are shallow, it's straight men. 

"Women are JUST AS BAD" So, why is it only wrong for women to be shallow? Why are men allowed to be shallow but women are not?

Women are not allowed to want an attractive man...or a rich man...or a tall man...or a beardless man...or a bearded man...or a man who is educated....or really anything that involves them having a choice on what they prefer. 

Not attractive shallow people will meet reality soon enough. But when rejected men blame women, and women blame themselves.