Thomas, while I understand your point and agree in some respect, I actually don't believe that there is an "MSM".

There's a imputed label, "MSM", which is basically used as a propaganda tool to dismiss news reports and media organizations that one political faction or another dislikes. We're all supposed to know what it means, but no one dares to clearly define it. It's so fluid, so ill-defined that it's essentially meaningless except as an insulting polemic, the assumption being that non-MSM sources are somehow more reliable than "MSM" sources.

Is Breitbart part of the "MSM"? If you read Breitbart's website, you'll see the claim that it's "29th most trafficked site in the United States". That's pretty popular, more popular than ESPN, and ESPN is definitely "MSM".