Retired boomer here with happy memories of A&W visits with my parents, brothers, and sister when we went to town on occasional Saturdays. During my oil patch career I would often hit A&W for quick, tasty calories when working near smaller towns in rural Alberta. The onion rings were always my personal favourite A&W menu item.

Fast forward 30+ years to a recent A&W visit. I had a Papa cheeseburger and an order of onion rings; cost was about $13 - not inexpensive. The burger was packaged such that most of the cheese melted and oozed onto the wrapper; very messy to deal with. The burger was much too salty for my taste. The onion rings were just as I remembered from my childhood - absolutely killer! But, they were outrageously expensive. My little bag contained precisely 7 individual onion rings. For $5 that is what is called price gouging.

Marketing to hipsters is all well and good but in the fast food business it is all about the perceived value for price paid. I give A&W a fail.