text: FIRE KIM DAY! $14.5 million for a bleepity, bleep, sign! The geniuses at DIA entered into this contract BEFORE determining Pena Blvd was part of the National Highway system? Well heck, the airport has only been open for 26 years, so I can see how that fact might have eluded them. 
  
  This sign is A) a massive eyesore, the worst sort of welcome possible to Colorado and B) a huge distraction to drivers. Can you say "lawsuit?" The biggest advertisers will probably be law firms specializing in personal injury lawsuits. "Just hit by a driver distracted by this monstrosity? Call Frank Azar, he'll get you millions."
  
  It is long overdue for a change of leadership at DIA. And in the Mayor's office and City Council.