text: Prices are only going to go up. Consumption on a ten-year trend is down and decreasing, new supply has been increasing. Logically, laws of supply and demand would say that prices should be down as well.  But over the time when demand was down and supply up, prices went astronomically high. We haven't even started pricing in shareholders' profit expectations (and that expectation will be that profit increases year over year), and as you say, profit expectations have already put a dent in the stock price. Delivery charges and other fees will increase as demand and consumption decrease. The more we adopt more efficient technology (or go back to 0-use manual low-tech) and change behavior to use less, the more costs will rise, because the system in Ontario demands it.