text: Bernier's internal communications campaign -- to Party members -- was consistently tone-deaf and awkward, as was his key platform of throwing core Conservative voters (i.e. farmers) under the bus. He would have won with a better communications voice and without the anti-farmer message. But that voice and platform never wavered. His brags were off-putting, to say the least. The Conservative Party gained members to stop people like Bernier -- it's why he lost the vote in his home riding. It would have lost me, a lifelong member and former riding President, if Bernier had won. It wasn't his poor English, it was his platform and bad emailing...