text: what does draining the swamp mean?  Given he has appointed former members of Congress and employees of Goldman Sachs, I am not sure what your expectations are for swamp draining.  That is the beauty of slogans, then can mean whatever the hearer wants them to mean.  effective propaganda appeals “to the feelings of the public rather than to their reasoning ability”; relies on “stereotyped formulas,” repeated over and over again, to drum ideas into the minds of the masses; and uses simple “love or hate, right or wrong” formulations to assail the enemy while making “intentionally biased and one-sided” arguments.