text: Really??? I've never seen the value of 'naming rights'. Seeing some brand on some public building has never -- I repeat, NEVER -- motivated me to go out and buy whatever that company was selling. I guess if we want to start calling the Ellie Caulkins Opera House "The MacDonalds Ellie", and get a few million more on top of the millions that Ellie put in, this town will just go and do that.
  
  Kind of reminds me when I lived in Milwaukee and they opened the "War Memorial Performing Arts Center" and there was no observance anywhere in the building of wars or soldiers who died in those wars, but there were chairs, bricks, plaques and all manner of places that commemorated the rich folks who ponied up to build the place. 
  
  Oh well, if it keeps these places open . . .