text: Google Profit Up in 1st Reported Quarter  SAN FRANCISCO (Reuters) - Web search leader Google Inc.  &lt;A HREF="http://www.investor.reuters.com/FullQuote.aspx?ticker=GOOG.O target=/stocks/quickinfo/fullquote"&gt;GOOG.O&lt;/A&gt;, in its first earnings report as a publicly held  company, on Thursday posted a profit of \$52.0 million in the  third quarter on strong Web search advertising.