text: NBC's Five-Ring Circus If Roone Arledge invented the modern TV Olympics, Dick Ebersol has imploded it. Everyone wants to watch the Olympics, but they're just too unwatchable -- too much, too fragmented, too staged, too jingoistic, too hyped, too commercialized, too long, too &lt;em&gt;everything&lt;/em&gt;. The Olympics no longer feel Olympian. They feel like a sweeps-week sports reality show.