text: ESPN to Launch Mobile Phone Service in Sprint Deal  LOS ANGELES (Reuters) - Walt Disney Co.'s &lt;A HREF="http://www.reuters.co.uk/financeQuoteLookup.jhtml?ticker=DIS.N qtype=sym infotype=info qcat=news"&gt;DIS.N&lt;/A&gt; ESPN  sports television network is launching its own brand of mobile  phone service in a deal with Sprint Corp. &lt;A HREF="http://www.reuters.co.uk/financeQuoteLookup.jhtml?ticker=FON.N qtype=sym infotype=info qcat=news"&gt;FON.N&lt;/A&gt; intended to  lure new users with sports news sent over a next-generation  network, the companies said on Wednesday.