text: ESPN to Launch Mobile Phone Service in Sprint Deal &lt;p&gt;\&lt;/p&gt;&lt;p&gt; LOS ANGELES (Reuters) - Walt Disney Co.'s &lt;DIS.N&gt; ESPN\sports television network is launching its own brand of mobile\phone service in a deal with Sprint Corp. &lt;FON.N&gt; intended to\lure new users with sports news sent over a next-generation\network, the companies said on Wednesday.&lt;/p&gt;