text: Domain Names Still Important Despite Search Engine Popularity Domain Names Still Important Despite Search Engine Popularity\\A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant.  #8220;That is not true, #8221; asserts psychologist Susan D. Griffith, Ph.D.  #8220;As in other areas of branding, names are everything, and memorable names on ...