text: Reaching Beyond Google's Basics Amazon.com is trying to out-Google the king of Internet search with a new site, A9.com, that puts a fancy face on Google's plain-Jane search results. &lt;FONT face="verdana,MS Sans Serif,arial,helvetica" size="-2" color="#666666"&gt;&lt;B&gt;-Leslie Walker&lt;/b&gt;&lt;/font&gt;