text: IPO's Success Doesn't Justify Google's Price One of the tongue-in-cheek rules that we column-writers have is, "Often wrong, never in doubt." Take a stand, don't duck and weave too much. But someone as opinionated as I am should not only have no doubt, but shouldn't be wrong too often. No one's perfect, though. As witness the column I wrote three weeks ago as I headed for vacation, warning you not to buy Google at its initial public offering price.