text: KMart Names Yum Marketing Maven as CEO  NEW YORK (Reuters) - Kmart Holding Corp. &lt;A HREF="http://www.investor.reuters.com/FullQuote.aspx?ticker=KMRT.O target=/stocks/quickinfo/fullquote"&gt;KMRT.O&lt;/A&gt; on Monday  named a new president and chief executive in a move that could  signal the start of a campaign to revamp the discount  retailer's image.