text: This film appears to be an exposé of the current trend towards globalization and homogenization in the wine industry. Wineries around the world are more and more either joining large conglomerates (the American producer, Mondavi, in the case of this film) or paying high-priced experts to help them make "the perfect wine"--and as a result, wines are becoming very standard and predictable. To some, this is a good thing (especially since few can afford to pay $50 or more for an everyday wine) and to others this is horrible as the uniqueness of smaller wineries is disappearing. I truly can understand the concerns of both sides and don't think there is a villain or hero in this business. Sure, good and cheaper wine is a nice thing, but like what's happened with beers (with giants like Unibrew and Anheiser-Busch), food (McDonalds), shopping (European shopping malls are almost indistinguishable from American ones) and mega-stores (like Walmart/Asda) are taking away much of the uniqueness of "the little guys". So I definitely was ready and willing to listen to these film makers. However, with a product that is almost two and a half hours long AND a general lack of focus, the film simply became too big a chore to watch and I lost interest. An 80-90 minute focused film would have been MUCH more effective--especially since the average viewer is NOT an oenophile (that's the high-brow word for a "wine aficionado").<br /><br />On the very positive side, the film makers are smart not to do much talking at all--and simply let those on both sides of the issue do the talking. Plus, the topic is so relevant and timely. However, despite choosing a good style of documentary making, the film simply goes on way, way, way too long and ended up making a very dull film.