 Location has a couple of negatives busy commercial street and there s a bus stop at the entrance with a very long railing blocking the sidewalk from the street this makes taxi drop off with luggage an issue since you have to get out a long way from the front door and there is no doorman to spot arrivals and come out to help with luggage However this is just the way London can be and the hotel itself is perfectly fine 
 Good location close to Russell Square in Bloomsbury Rooms boutique hotel style attractive comfortable though smallish I tend to stay at upscale boutique hotels and although this is a little brother to the bigger boutique hotels the smallness made it quite charming and the staff was very helpful 