 being in the heart of the West End comes with a downside book the rooms to the back of the hotel if you want a peaceful sleep without street noise small rooms including even smaller bathrooms lots of modern technical equipment in the room different lighting schemes you get your own mobile phone etc but the essential technical equipment wasn t up to level We had a false fire alarm around 23 30 with the fire sensors howling for a solid five minutes so everybody was out of their rooms by then and back awake in my case friendly personnel but Concierge went for a smoke with three people waiting in the reception area Receptionist was new with no extra management to guide him Plan in some extra time for Check in and Check out 
 great location in the heart of the West End very close to theaters restaurants bars shops of Soho walking distance to Piccadilly Circus friendly personnel good bed I had a Queens bed good shower large flatscreen TV basically everything from the description was present in the hotel room 