 As can be expected the group is not cheap 
 The Firmdale group to which the hotel belongs really understands comfort AND style Very few hotels understand or cater to both categories they are either painfully trendy but you can t see your hand in front of your face in the room or they are traditionally comfortable excellent bathrooms lighting beds but bland boring Since their first hotel opened in London must be 20 years ago I ve never been tempted to try any other hotel and I travel widely throughout the world Their pot of English breakfast tea is one of the best I ve ever tasted 