 More competitive pricing but guess it is London standard 
 It is in a central location right in the middle of a shopping street but the insulation was good that you do not hear the noise from the street I slept really well The staff were highly courteous and hospitable even was able to allow us an early check in to freshen up after a very early flight into London It was also a lovely surprise that the mini bar was free and replenished on a daily basis A nespresso machine was provided in the room for easy access to coffee lovers 