Quasi Experiment, Experimentation, Synthetic Control, Causal Inference, Data Science.
be walking through the usefullness of each separately with a more example driven deepdive for each. To learn more you can also check out the following articles: Causal Forecasting at Lyft (Part 1) By Duane Rich and Sameer Manekeng.lyft.com Causal inference using synthetic controls How to estimate