Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
'CLV' already exists in the DataFrame if 'CLV' in df_rftv.columns: # Drop the existing 'CLV' column df_rftv.drop(columns=['CLV'], inplace=True) # Insert the new 'CLV' column df_rftv.insert(0, "CLV", clv) # Description of the DataFrame df_rftv.describe().T Finally, let's compute the CLV for each