Causal Inference, AI, Data Science, Marketing, Machine Learning.
graph_actual[2, 4] = 1.0 # Social spend -> Social clicks graph_actual[3, 5] = 1.0 # Organic clicks -> Revenue graph_actual[4, 5] = 1.0 # Social clicks -> Revenue In essence, the last click model which the finance team are using only uses the direct parents of revenue to measure marketing. User