Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
3, representing (15.51%) with an average CLV of $3.583. We will name the cluster "Silver" and last, cluster 0 for the majority (83.70%) of customers with an average CLV of $937, we will name the cluster "Bronze." #Rename the columns df_rftv['CLTV_level'] = df_rftv['cluster']\ .replace({0:"Bronze",