Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
plot_calibration_purchases_vs_holdout_purchases #testing: predicted vs actual purchases in holdout period fig = plt.figure(figsize=(7, 7)) plot_calibration_purchases_vs_holdout_purchases(bgf, df_ch) The plot above shows that our model does an excellent job of predicting the frequencies in the