Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
revenues is 15.74%. The values seem okay. Compute Customer Lifetime Value (CLV) #Compute customer lifetime value #DISCOUNT_a : annual discount rate #LIFE : lifetime expected for the customers in months DISCOUNT_a = 0.06 LIFE = 12 #Monthly discount rate discount_m = (1 + DISCOUNT_a)**(1/12) - 1