Brand Strategy, Business Strategy, Marketing Strategies, Emotional Branding, Customer Segmentation.
Crafting Iconic Brands. (The Strategy Nexus: Business & Brand…www.amazon.com Tolstoy’s Soldier Categorization In the short story, Tolstoy divides soldiers into three main categories: Obedient, Domineering or Dictatorial, and Desperate. He further subdivides each category to provide a more nuanced