Marketing, Analytics, Marketing Analytics, Data Analytics, Digital Marketing.
number from 1 to 3. Recency: 1 — long-standing customers. 2 — relatively recent customers. 3 — recent customers. Frequency: 1 — purchases rarely (single orders). 2 — purchases infrequently. 3 — purchases often. Monetary value: 1 — low value of purchases. 2 — average value of purchases. 3 — high