Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
lifetimes.BetaGeoFitter(penalizer_coef=1e-06) bgf.fit( frequency = df_ch["frequency_cal"], recency = df_ch["recency_cal"], T = df_ch["T_cal"], weights = None, verbose = True) Testing: predicted vs actual purchases in the holdout period from lifetimes.plotting import