Startups, Testing, Ab Testing, Entrepreneurship, Lean Startup.
great! Now we need an event code”. Once we had a selfie and an event code, we’d either scan or schedule a scan if the photos weren’t uploaded yet. We reserved the SMS shortcode of SELFIE (735343), and the gimmick was “Send your selfie to SELFIE (735343) to get started”. The ideal happy-path onboard