Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
.sum())*100 df_clusters The table above shows that cluster 1 has the highest average CLV, representing (0.08%) with $70.064. We will name the cluster "Platinum," the second highest cluster 2, representing (0.72%) with an average CLV of $13.221. We will name the cluster "Gold," followed by cluster