Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
mainly sells unique all-occasion giftware, and many of its customers are wholesalers. You can access the dataset using this link: https://archive.ics.uci.edu/dataset/502/online+retail+ii. # Load a CSV file into a DataFrame df = pd.read_csv('Online_Retail.csv', encoding='ISO-8859-1') Fitting and