Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
didn't purchase during the period. Correlation Frequency and Monetary Value corr_matrix = df_rftv[["monetary_value", "frequency"]].corr() corr = corr_matrix.iloc[1,0] print("Pearson correlation: %.3f" % corr) # Pearson correlation: 0.036 The gamma-gamma Model requires a Pearson correlation close to