Data Science, Analytics, Causal Inference, Towards Data Science.
are New visitors = 27% * 55% / (27% * 55% + 73% * 83%) = 20% and the % of Clickers that are Returning is 100% — 20% = 80%. The full table is: Now, the Overall numbers are just the average of the New and Returning spend numbers weighted by the numbers calculated above … $0.70 * 20% + $1.30 * 80% =