Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
https://medium.com/@yassirafif/projecting-customer-lifetime-value-using-the-bg-nbd-and-the-gamma-gamma-models-9a937c60fe7f https://www.analyticsvidhya.com/blog/2020/10/a-definitive-guide-for-predicting-customer-lifetime-value-clv/ Thank you for reading, and feel free to connect with me on LinkedIn