Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
guide you in implementing the predictive CLV model using the BG-NBD Model and Gamma-Gamma Model. What is the BG-NBD Model? Geometric Beta Distribution / Negative Binomial known as the BG-NBD Model. Also known as "Buy Till You Die," it predicts the expected number of transactions in a certain