Semantics, Product Semantic, Design, Product Design.
with their users and ultimately delivering more excellent value to their business. Sources: Norman, D. A. (1998). The design of everyday things. Basic books. Karjalainen, T. M. (2007). Product semantics in design education. Journal of design research, 6(2), 148–159. Meier, A., & Tung, T. (2014).