Design Thinking, Business Strategy, User Research, Customer Experience, Innovation.
Hidden Keys to Crafting Iconic Brands. (The Strategy Nexus… The Timeless Laws of Branding: The Hidden Keys to Crafting Iconic Brands. (The Strategy Nexus: Business & Brand…www.amazon.com 03 Ideation and Brainstorming With a clear problem statement as our guide, we embarked on the ideation stage — a