Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
https://medium.com/@ishla/unlocking-customer-segmentation-insights-combining-rfm-analysis-with-k-means-clustering-45bdc6bf8555 What is Customer Lifetime Value (CLV)? Customer lifetime value (CLV) is a customer's total revenue or profit over their relationship with the business. Simply speaking,