Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
mean_absolute_percentage_error #Estimate the average transaction value of each customer, based on frequency and monetary value exp_avg_rev = ggf.conditional_expected_average_profit( df_rftv["frequency"], df_rftv["monetary_value"]) df_rftv["exp_avg_rev"] = exp_avg_rev df_rftv["avg_rev"] =