Content Design, Content Testing, Content Strategy, Ux Writing, Ux Books.
inviting and warm (like Starbucks), or sophisticated and refined (like Lexus)? (See Figures 1.2–1.4 for examples from these companies.) FIGURE 1.2: The details page for the Lexus RX Hybrid automobile. The description of the car is heavy on words that convey a sense of luxury and richness. Words