Causal Inference, AI, Data Science, Marketing, Machine Learning.
expert domain knowledge graph_actual[0, 3] = 1.0 # Demand -> Organic clicks graph_actual[0, 4] = 1.0 # Demand -> Social clicks graph_actual[1, 3] = 1.0 # Brand spend -> Organic clicks graph_actual[2, 3] = 1.0 # Social spend -> Organic clicks graph_actual[1, 4] = 1.0 # Brand spend -> Social clicks