Causal Inference, AI, Data Science, Marketing, Machine Learning.
causal_model.set_causal_mechanism('TV spend', gcm.EmpiricalDistribution()) # Brand spend causal_model.set_causal_mechanism('Social spend', gcm.EmpiricalDistribution()) # Social spend causal_model.set_causal_mechanism('Organic clicks', gcm.AdditiveNoiseModel(gcm.ml.create_ridge_regressor())) #