Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
1:"Platinum", 2:"Gold", 3:"Silver"}) Prediction of Average CLV next 12 months per Segmentation Prediction of Average Purchase in the next 360 days per Segmentation Combine RFM & CLV Results Last, we can combine CLV results with RFM segmentation results to gain more information and make data-driven