Causal Inference, Instrumental Variable, Ab Testing, Encouragement Design, Average Treatment Effect.
impact of their work can be measured in an AB test with the following setup: Treatment X ‣ X = 1: Partner is contacted by AM ‣ X = 0: Partner is not contacted by AM Outcome Y ‣ Y = 1: Partner converts (reactivates account) ‣ Y = 0: Partner does not convert The Average Treatment Effect is defined as