Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
the Gamma-Gamma Model #Select customers with monetary value > 0 df_rftv = df_rft[df_rft["monetary_value"]>0] pd.options.display.float_format = '{:,.2f}'.format df_rftv.describe() We only use customer data from customers who made purchases with the business, meaning they are considered dead if they