User Acquisition, Ltv, Mobile Gaming, CFO, Indie Game.
period. In both examples, it takes 360 days to achieve 100% of the LTV of the game. The first example achieves a total of 75% of LTV after just 90 days, indicating a more convex LTV curve, steep at first, then flattening off quickly. Contrast this with an example that returns 75% of the LTV after