Writing, Writers On Writing, Writer, Headlines, Writing Tips.
example, you can feel the difference between the following 2 headlines? 3 steps to lose 30lbs in 30 days. 3 easy steps to shed 30lb in 30 days. Version 1 is not bad, but version 2 feels stronger — and all we did is add 2 words. Those words (“easy”, and “shred”) are enhancing words — they enhance