Marketing Analytics, Customer Lifetime Value, K Means Clustering, Probabilistic Models, Data Science.
#Expected customer lifetime values clv = ggf.customer_lifetime_value( transaction_prediction_model = bgf, frequency = df_rftv["frequency"], recency = df_rftv["recency"], T = df_rftv["T"], monetary_value = df_rftv["monetary_value"], time = LIFE, freq = "D", discount_rate = discount_m) # Check if