Experimentation, Bayesian Statistics, Engineering, Data Science, Ab Testing.
probability θ αᵢ ∼ Bernoulli(θ) Let rᵢ ∈ (0, ∞) be an exponential random variable that represents the value of the revenue if the user does produce revenue, with rate parameter 𝜆: rᵢ ∼ Expon(𝜆) Under this model, the revenue generated by each user i is a random variable vᵢ modeled as: vᵢ ∼ αᵢ * rᵢ