Travel, Booking, Crypto, Vacation, Flight.
Cost per referral = $8 Referral booking rate = 9% Even though Affiliate B has a 6x higher booking rate, this quality comes at a 8x higher cost per referral. Which means that the calculation for the cost per booking is what matters most: Affiliate A: $1 / 1.5% = $67 per booking Affiliate B: $8 / 9%