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Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008.

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Presentation on theme: "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."— Presentation transcript:

1 Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008

2 Origins of the term propaganda Sacra Congregazione di Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation

3 Persuasion Uses fear appeals prudently Offers evidence (logos) Provides sources Allows audience members to make up own minds Allows for differing point of view Propaganda Relies on appeals to emotion: patriotism familial love sex anger racial /religious animosity xenophobia stereotypes/dehumanization Appeals to authority Appeals to popularity (bandwagon) Appeals to tradition Uses manipulation: half-truths, distortions false dilemmas non sequiturs glittering generalities veiled threats Tries to stifle disagreement SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.

4 Is advertising propaganda? http://www.youtube.com/watch?v=I9zHL8gs wbM http://www.youtube.com/watch?v=I9zHL8gs wbM

Download ppt "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."
 Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009. 3 Main Appeals and Advertising Techniques Propaganda and Persuasive Techniques. Emotional Appeal What is emotional appeal? Propaganda Techniques Illustrated Name __________________________ Professional Communications March 11, 2015. Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.  Based on emotional response of the audience (like anger, nostalgia, pity, joy); attempts to create an emotional connection with the audience  EXAMPLES? FAVORITES On the Post-It I WILL GIVE YOU, respond to the following questions. What is your favorite: 1) Thing—material object you can’t live without 2) Propaganda. The manipulation and control of language to produce “half-truths” or flat out lies in order to gain support of a person, product, or cause. By Ms. Burr. Propaganda Is when someone tries to sell you something ie. Product, idea, politician and Suggests something shady or underhanded or Uses. What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view. Propaganda in World War II Mr. White’s US 2 History. By SueLynn McAndrew Fallacies Lesson Advertising Techniques: The Power of Persuasion ADVERTISING. Persuasion and Persuasive Techniques. Persuasion Persuasion is communication that is intended to shape, reinforce, or change the responses of others. Propaganda Techniques #19 in TOC PROPAGANDA. What is propaganda “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve. Rhetorical Appeals ARISTOTLE & BEYOND. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum. Persuasive Techniques

 Propaganda and Persuasion Techniques people use to make you believe what they have to say.
