[null, null, null, null, null, null, null, {"document_url": "https://sellmorenow.com/crm-review/chapman/", "unformatted_src": "https://images-na.ssl-images-amazon.com/images/I/51Z3Tx5TvxL.jpg", "src": "https://images-na.ssl-images-amazon.com/images/I/51Z3Tx5TvxL.jpg", "formatted_filename": "Z Tx TvxL", "alt_text": "Building a Winning Sales Force: Powerful Strategies for Driving High Performance", "rendered_width": 332, "rendered_height": 500}, null, {"document_url": "https://sellmorenow.com/crm-review/chapman/", "unformatted_src": "https://images-na.ssl-images-amazon.com/images/I/51c3Lp0%2BQoL.jpg", "src": "https://images-na.ssl-images-amazon.com/images/I/51c3Lp0%2BQoL.jpg", "formatted_filename": "c Lp BQoL", "alt_text": "Sales Force Design For Strategic Advantage", "rendered_width": 332, "rendered_height": 500}, null, {"document_url": "https://sellmorenow.com/crm-review/chapman/", "unformatted_src": "//sellmorenow.com/wp-content/themes/dynamik-gen/images/content-filler.png", "src": "http://sellmorenow.com/wp-content/themes/dynamik-gen/images/content-filler.png", "formatted_filename": "content filler"}, null, null, null, null]
You are here: Home / CRM Review / CRM Review – Chapman Strategic Account Management This CRM Review examines Chapman Strategic Account Management.

In-Depth CRM Review

Chapman Strategic Account Management

The Chapman Group
8955 Guilford Road
Columbia, MD 21046-2642

Telephone:  (410) 381-7113
Toll Free:    (800) 755-1905
Fax:            (410) 381-7417
Email:  Contact Chapman Group
Web:    http://chapmanhq.com/

About the Company:

The Chapman Group partners with B2B sales and account management organizations to identify and solve sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins for suppliers as well as our customers.

Our LoyaltyProfessional™ Voice of Customer (VoC) solution is designed to support a client’s need to gain and then act on critical field-level customer facts and insights. Our solution includes:

As part of our end-to-end solutions approach, we also support and drive the final and most important element of “optimizing the customer relationship” – how to connect with and implement field-level action planning to create more loyal and committed customers.  Our metric-based Strategic Account Management (SAM) process and best practices integrates the art with the science of managing strategic customers, enabling our clients to grow accounts by becoming more knowledgeable, efficient, effective and collaborative. We offer unique methods and software platforms to document and collaborate with customers on “account planning” and the “economic value” being delivered by the supplier and appreciated by the customer.

Our clients, national and global, Fortune 1000 and mid-tier, think of us as not only a solution provider, but also as a thought leader, a business partner, and as their “go-to” resource for strategic account management expertise and guidance.

About the Product:

Establishing an Account Management Program is one of the most critical strategies any organization can deploy to optimize customer relationships. Strategic Account Management is an enterprise-wide initiative focused on developing more strategic, meaningful relationships (higher, wider, deeper) that enable the customer and supplier to work in concert toward mutual goals and objectives for creating mutual gains.

Every business has embarked on a journey to identify their top accounts – those account relationships that influence their destiny. An effective Strategic Account Management Program provides the process, methodology, skills, infrastructure, best practices and tools that will lead to improved customer relationships and increased revenue and profitability within these top accounts.

The Chapman Group’s proprietary approach to Strategic Account Management, SMARTS™ (Strategic Mega Account Resource TeamS), is a cross-functional team-based, proactive, customer-centric engagement process designed to meet the challenges of managing today’s complex accounts. It is an integrated methodology for acquiring and assessing critical account information, establishing high-level account relationships, and managing opportunities and outcomes.  The SMARTS™ process (predictable, repeatable, and measurable) includes recommended operational “best practices” to enable Account Teams to align their business goals and objectives with the business goals and objectives of the Customer.

Our SMARTS™ approach will help you and your organization to:

Rich’s View of Chapman Strategic Account Management:

Short List:

Rich’s Recommended Web Sites Rich’s Recommended Reads 

Still have questions about Chapman Strategic Account Management? Just leave a comment below!


 What is your Challenge?

We really need more hot sales leads!

We really need to sell more over the phone!

We really need to sell more over the internet!

We really need to take better care of our customers!

I just want to find a great contact manager for me!

New on SellMoreNow

 CRM Review

CRM Review – Chapman Strategic Account Management

by RichBohn time to read: 3 min CRM Review CRM Review – Sales PROPHET® CRM Review CRM Review – Atol Business Solutions