[null, null, {"document_url": "http://swarmcreativity.blogspot.ch/2012_03_01_archive.html", "unformatted_src": "http://1.bp.blogspot.com/-KajlyLbicgw/T1KMi4TdJ8I/AAAAAAAABqc/P8DK4QSuheQ/s400/twitter_initiative.jpg", "src": "http://1.bp.blogspot.com/-KajlyLbicgw/T1KMi4TdJ8I/AAAAAAAABqc/P8DK4QSuheQ/s400/twitter_initiative.jpg", "formatted_filename": "twitter initiative"}, null, {"document_url": "http://swarmcreativity.blogspot.ch/2012_03_01_archive.html", "unformatted_src": "http://2.bp.blogspot.com/-qza9zkvR5-g/T1KNmiQLRSI/AAAAAAAABqo/tE77SncuHW0/s400/web_initiativetb.jpg", "src": "http://2.bp.blogspot.com/-qza9zkvR5-g/T1KNmiQLRSI/AAAAAAAABqo/tE77SncuHW0/s400/web_initiativetb.jpg", "formatted_filename": "web initiativetb"}, null, {"document_url": "http://swarmcreativity.blogspot.ch/2012_03_01_archive.html", "unformatted_src": "http://3.bp.blogspot.com/--HAKKqddyk4/T1KPPIK2FLI/AAAAAAAABq0/pRB5C_Pme_g/s400/vote-results.jpg", "src": "http://3.bp.blogspot.com/--HAKKqddyk4/T1KPPIK2FLI/AAAAAAAABq0/pRB5C_Pme_g/s400/vote-results.jpg", "formatted_filename": "vote results"}, null, {"document_url": "http://swarmcreativity.blogspot.ch/2012_03_01_archive.html", "unformatted_src": "http://2.bp.blogspot.com/-g_l4wEF2l8A/T1KQ8RV84WI/AAAAAAAABrA/mddrtp6Up_I/s400/bausparen.jpg", "src": "http://2.bp.blogspot.com/-g_l4wEF2l8A/T1KQ8RV84WI/AAAAAAAABrA/mddrtp6Up_I/s400/bausparen.jpg", "formatted_filename": "bausparen"}, null, null, null, null, null, null, null]

How Innovation Happens and Why You Should Care

Geoff Dutton just published an excellent blog post summarizing the key principles of coolfarming and coolhunting, check it out here.
Eingestellt von Peter Gloor 0 Kommentare 


Predicting the Outcome of the Swiss Popular Votes on March 11, 2012

On March 11, 2012, the Swiss will vote on four national initiatives which have been launched by popular referendums. Among the 4 topics, the Swiss decide if they want to give themselves 6 weeks of vacations annually ("6 Wochen Ferien für alle"), whether the construction of second homes in holiday resorts shall be restricted (" Schluss mit Zweitwohnungen"), and whether saving for a first home shall be partially tax-excempt ("Bauspar-Initiative).

Using Condor, I was curios to know what the Blogs, Websites, and Twitter would tell me, one week before the vote will take place, about Swiss public opinion and the outcome of the elections. First I checked Twitter. As the picture below shows, not much is going on on Twitter. I used the key words "zweitwohnungen (second homes)", "bausparen (saving for building)", and "6 wochen ferien (6 weeks of vacations)". Zweitwohnungen interests almost nobody, sven_infanger, and buercher are the most active twitterers about "bausparen" and "6 wochen ferien".

Much more is going on on the Web, and blogs: The picture shows the search topics (initiative zweitwohnungen, bausparen initiative, initiative 6 wochen ferien) as well as the key web sites. We can immediately see that the 6 weeks of vacations are by far the most talked about (the square is the largest, with importance of 0.28). The key Web sites are Wikipedia and Facebook as well as the Web site of the Swiss parliament, where the Swiss parties comment on the paroles they have given out for the initiatives.

The final question of course is, will the Swiss accept or reject the initiatives. I checked this by searching for
- zweitwohnungen initiative ja (yes)
- zweitwohnungen initiative nein (no)
- bausparen initiative ja/nein
- 6 wochen ferien initiative ja/nein
The picture below shows the results of my coolhunting: The "6 Wochen Ferien Initiative" will be rejected (0.11 no to 0.06 yes), the "zweitwohnungs initiative" is currently in a virtual tie (0.06 yes to 0.06 no) between proponents and opponents of the initiative, and the "bausparen initiative" currently would be accepted by a small margin (0.07 no to 0.08 yes).
Facebook has a central position in the discussion network, it seems friends and neighbors are busy discussing advantages and disadvantages of the additional vacation week. Wikipedia and YouTube are also highly popular in making up the minds of the voters.

While the bausparen initiative is the least talked about on the Web right now, I was still curios to see what people talk about. It turns out they talk about energy savings, the environment, and tax advantages. Not much emotions! Let's wait for the final result of the vote next Sunday, March 11.
Eingestellt von Peter Gloor 2 Kommentare Links zu diesem Post
Labels: Condor, coolhunting, Swiss vote prediction Feedburner Subscription

Subscribe to Swarm Creativity Blog