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29 Nov 2014

Jo Malone - Wood Sage and Sea Salt Wood Sage and Sea Salt. How on earth do you describe that? Seriously?

I must have read the press release at least 10 times and I still don’t really know the best way to sell it to you. I know that “it’s like really nice” won’t do the job so I will attempt a botched perfume description job.

Right, so officially it’s supposed to evoke the freshness of the British seaside – all crisp marine air and earthy driftwood. I imagined this translating as something very masculine but actually, upon sniff, I get a citrus note coming through strongly. This helps balance the heavier notes and makes it something that would work for both sexes.

Beyond that sharp citrus all I can tell you is that musk features strongly – but not in a way that we have traditionally come to expect. Here is has been used to stop the fragrance from being sharply citrus and keeps it clean, almost soapy.

I have been pairing Wood Sage and Sea Salt with two other Jo Malone fragrances and I think this is important because the wear time on it’s own is depressingly short. Spray this on you and in an hour or two it will disappear. In perfume jargon, I become anosmic and this is my pet peeve with expensive fragrances.

There is a way to salvage this though – wear it with Lime Basil and Mandarin (to make it fresher/more masculine) or Peony and Blush Suede (I LOVE this so much and it makes it warmer/more feminine) and it will both last on your skin but also complement those other fragrances and add a unique edge to the….this sound odd but I am going to go with it…the way you smell.

I take it as a good sign when people immediately ask what you are wearing and the Wood Sage and Sea Salt/Lime Basil and Mandarin combo has been doing that practically every day.

I feel like I am over Jo Malone fragrances like a rash these days. I constantly reach for either this, Tuberose Angelica or to spray the last dregs of Peony and Blush Suede (MUST REPURCHASE ASAP) and I think the marketing department assigned to this brand is pretty clever. They seem to release perfumes that sound extremely unusual, perhaps even daring and yet when tried are actually supremely commercial. If this is their strategy it has certainly worked on me and I can’t wait to see what they come out with next.

Have you tried this one?