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about 4 years ago How to create the culture needed to successfully implement marketing automation

The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides.

Marketing automation has been heralded as the saviour of marketing departments and it really can help them to maximise the opportunities that the shift online has brought - but only if it’s done right.

To find out how you can do that, read on for part one of this two-part blog post.

And for more information on this topic, check out the Econsultancy Marketing Automation Trends Briefing 2013.

