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HOT Properties Magazine Archive HOT Ideas - Sundae Best

Fuelled by a multi talented line-up of dynamic entrepreneurs, the Costa del Sol is a melting pot of bright new ideas, and Pets Ice Cream® is the very latest - and unquestionably the coolest - of scoops. But while some may think it's absolutely barking, others would agree that during the dog days of high summer... It's the cat's whiskers...

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It's no secret and certainly makes sense that during heatwaves leading zoos feed theft inmates fish- or fruit-flavoured ice lollies to help them keep their cool. And thanks to an impromptu Father's Day outing to a Washington ice cream parlour - according to ABC News - even the US of A's First Dog, Bo, isn't above tucking into the occasional frozen treat for puppies.

So on our side of The Pond, it's good to know that Málaga-based company Vital Icecream are also doing their bit to ensure that canines and felines can chill out in the heat of the day - and without upsetting their digestive systems. Because knowing that in adult dogs, lactose intolerance is up to 200 times greater than in humans, the lactase in their scientifically formulated Pets Ice Cream® reduces the level by more than 99 per cent, while no-no sugar has been replaced by the artificial sweetener maltitol. So we thought we'd put their cool for cats and yummy for dogs ice cream - available in ham, vanilla and cream flavours - to the test, calling in the editorial team's trusty mascot, Chessie, who clearly just couldn't get her paws on enough of it. A grant from the Junta de Andalucia's Innovation, Science & Business Department helped make the Pets Ice Cream® project a reality, and putting a whole new spin on 'going to the dogs', a healthy and nutritious canine birthday cake is currently under wraps. Future plans also include the launch of their low-fat, vitamin-enriched Evolution Sport Ice Cream® developed specifically for athletes. But that's another story.

When it’s muggy for moggies and too hot for hounds ... this is just what the dogtor ordered!

HOT Properties Magazine Issue 85 - 2009


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More from Magazine Archive Issue 63 - EAU ZONE Issue 60 - Riding into the sunset Issue 61 - Sport of Kings Issue 62 - All's Fair Issue 68 - Art and Soul Issue 66 - Authentic flavour of Spain

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