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Pharmaceutical Management Science Association

In April 2016, the pharmaceutical marketing analytics community gathered in Las Vegas, Nevada for the PMSA Annual Conference. The conference attracted 280 attendees, including representatives from manufacturers as well as market research and consulting firms. We would like to thank our sponsors and exhibitors for their help in making the event a success.

The field was very competitive this year, and there were many highly-ranked presentations. The winner was "Epilepsy Outcome Drivers: Using APLD to Uncover Drivers of Epilepsy Outcomes to Engage Advocates and Influence Policymakers", presented by Bill Coyle, ZS Associates, and Cindie Dilley, UCB, Inc. Click here to view the abstract.

The second-highest ranked presentation was "Changing of the Guard in Business Development", presented by Dan Kennedy, GSK and Thomas Foster, Foster Rosenblatt.

Best Poster Presentation The winner of the 2016 PMSA Best Poster Presentation Award was "Longitudinal Commercial Claims-Based Cost Analysis of Diabetic Retinopathy Screening Patterns", presented by Thomas Weisman, Genentech.  Click here to view the abstract.

Conference Highlights
The conference featured two keynote addresses, from Danny Kinney, Vice President, Global Business Intelligence, Sanofi, and Lina Nilsson, Dr. Sc., Vice President of Strategy and Operations, Enlitic. Other conference highlights included well-received presentations from Howard Deutsch, ZS, on "Holistic Gross to Net Price Management", and JP Tsang, Bayser, on "FoIA Databases". Monday Keynote Speaker Danny Kinney, Sanofi Tuesday Keynote Speaker Lina Nilsson, Enlitic Paul Rabideau, KMK Consulting, discussues multi-channel message optimization

PMSA Members: Login at pmsa.net/conferences/past-conferences/2016 to download archived podium and poster presentations from the conference.

The 2016 PMSA Lifetime Achievement Award was presented to David Wood, Axtria for his contributions to PMSA and the pharma analytics community. David Wood has been a popular conference and webinar presenter at PMSA events over the years, and continues to have an impact on the industry. David Wood, Axtria  is presented the Lifetime Achievement Award by
PMSA Board Members David Purdie and Karthik Chidambaram

Voodoo Nightclub Reception Photo Gallery