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Australian Online Landscape Review - March 2014

Published on Wednesday, 30 April 2014  in the categories Research & Resources, Mobile Resources, Audience Measurement and Nielsen Welcome to the March 2014 edition of Nielsen's Online Landscape Review. Key highlights from this month's edition that you need to know are:

• 41.6 billion minutes were spent online with 34.2 billion pages viewed.

• Australians spent 39 hours online over 66 sessions on average.

• This month Nielsen with the collaboration of the IAB Australia's measurement council announced two significant enhancements to our online audience measurement service. Please click here to learn more about these enhancements.

Additionally this month, we investigate the Current Events & Global News category which made substantial seasonal gains for the period and Member Communities which showed varied engagement levels.

Download the full report below.



Behavioural advertising, Cross media, Display advertising, Email marketing, Mobile and tablets, Search, Social media
Advertising effectiveness, Advertising expenditure, Audience Measurement, Building brands online, Consumer behaviour, Research





