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(...Fic first. Recipe after.)
 This ad apparently premiered in the UK the day before my birthday, and the minute I saw it, I fell in love with it.

The love falls roughly into three parts: (a) The basic conceit of the ad. (b) The nuts and bolts of the production (i.e., trying to figure out how much of the construction really happened and how much only seemed to). [Update: it all happened. See below.] (c) Some of the little details (the licorice windshield wipers and fan belt, the gelatin brakelights, the royal-icing detailing, the guy pouring golden syrup into a gingerbread crankcase...).

Altogether a yummy piece of work, and the ad agency should be proud of itself / themselves.

The basic ingredients:

10kg white chocolate chunks | 20kg raisins | 3kg orange peel strips
25kg dried apricot | 12.5kg raspberry jam | 5kg cocoa powder
100kg wheat flour | 180 fresh eggs | 100kg caster sugar | 90kg brown sugar paste
50kg icing sugar | 40kg black sugar paste | 20kg glacier cherries
50kg white sugar paste | 30kg brown almonds | 42kg chocolate fudge

EDIT: There is "making of..." info here at one of the Skoda UK websites.

Also, see these news stories (or check them out if you have trouble getting the above URL to load: