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Swing back to mega events? 

Posted by Paul Woodward at 10:07 am Labels: Apple, exhibitions, IT Media 
To me this is much more about Apple's product positioning, and its relationship with its "ecosystem" than anything to do with big vs small trade shows. MacWorld wasn't exactly "niche" in focus anyway.

My commentary is here on my blog: http://www.anagramevents.com/blog/2008_12_01_archive.html

2:43 am Paul Woodward said...

Fair comment. A bad example perhaps, although I would stand by the basic point that, particularly in these times of crisis, marketers appear to be focusing back on some of the 'safe' big name shows.
