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Traditional Media is Still the Front Runner for News in America Where do most Americans get their news? Not the Web like you might have though. I found this bit of information on the Schwartz Communicaions blog, Schwartz Crossroads. The post is "Will IT Spending Impact Tech PR Budgets in 2010" (http://www.schwartz-pr.com/crossroads/2009/10/will_it_spending_impact_tech_p.php). Towards the end, they mention that 72% of Americans still get their news primarily through traditional media, according to the First Amendment Center.

At first, I thought this was outrageous, but the more I thought about it, the more I think I understand why it's true. Let's think about who is actually reading the news. Generally, it's not the generations that use the Internet the most. So if they're not reading the news, then they are out of the picture in the first place on this matter. Though they may never pick up a newspaper, they are also not spending their time reading it online. Among those who do pay attention to newsworthy stories, many still prefer to get it from newspapers and television. Still, the news is all over the Web; and it's important to remember that it's not just the original story that's on there.

More than the just the actual story, there are reactions, criticisms, gossip, and all kinds of other talk ABOUT the news. If you want your story to reach as many audiences as possible, it's okay to still use traditional media, in fact, you absolutely should to ensure you are reaching those audiences that will never go to news sites. Just make sure you also use the Web to promote your story and monitor the conversations and feedback about it. That way, you know how your supporters, critics, and everyone else is reacting to the news. That's my PR thought for the day.

Image is taken from Google images

Posted by Marki at 6:04 PM 1 comment: Links to this post Labels: news, Schwartz Communications, social media, traditional media


My Whole Family is on Facebook 

Image is taken from Facebook.com

Posted by Marki at 10:17 AM No comments: Links to this post 


Connecting with the Individual American Are you ready to let go of the "average American" concept? According to an article by Bradley Johnson on AdAge.com, the 2010 Census will reveal a major shift in American consumerism, in which we'll do just that. The article can be found here: http://adage.com/article?article_id=139592
The article talked about the end of "Joe Consumer" aka the average American. What does this mean for PR people? It means that now, more than ever, it's time to really take advantage of your social media and corporate sites. Campaigns to mass audiences will always have their degree of effectiveness, but now, especially with the farewell to Joe Consumer, companies need to be engaged with their target audiences on a more personal level, connecting with the individual.
Companies need to get onto their sites and start interacting with consumers, potential consumers, or critics of the company or product. If consumers have a chance to ask questions, custom make a product on the site, or talk with an employee through blogging or some other medium, they'll probably be more likely to come back to your company again or tell their friends about you.
Additionally, social media sites can act as a way to correct a problem or handle a complaint a company might not have even known existed. For example, it's easy to hate large corporation X if you had a problem with their product. It's harder to hate that employee John Doe from corporation X who responded to your blog post within minutes to offer his apologies, some advice on how to fix your problem, or maybe some sort of compensation for your troubles.
You can't reach everyone; but interacting with consumers on social media and corporate sites gives you a personal advantage. That's my PR thought for the day.
Image is from individual-i.com.
Posted by Marki at 6:12 PM No comments: Links to this post Labels: AdAge, Bradley Johnson, Census 2010, individual public relations


Mark McClennan Offers Advice to PR Students 


Bringing the Doctor Into the Home via the Internet Labels: Health Communication, online health communication, Sally McMillan, Wendy Macias
