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2009 Toyota Aygo UK-market PORTMOUTH : January 30, 2009 - Aygo is a success story in miniature. Since launch in 2005 this small but perfectly formed Toyota has amassed more than 100,000 sales a year across Europe, its combination of low cost of ownership, contemporary styling and fun-to-drive character making it a top performer in the expanding A-segment.

Now the factors that have made Aygo a winner have been further sharpened to make it an even stronger proposition. The result is the new 2009 Aygo, on sale now.

The revised Aygo range includes two new feature models, Aygo Blue and Aygo Black, with exclusive equipment specifications, plus the established Aygo and Aygo+, in three and five-door body styles. All are powered by the Engine of the Year class-winning 1.0-litre VVT-i petrol unit, with five-speed manual or MultiMode transmission.

Sales Success
British drivers were quick to take Aygo to their hearts and the car was named Top Gear Car of the Year in 2005 – an honour it held jointly with the Bugatti Veyron. Since launch more than 44,000 have been sold in the UK, while Europe-wide the figure has already passed the 300,000 mark.

Aygo’s sales performance has been helped by rising fuel costs and taxation linked to emissions: with its low on-the-road price, rock-bottom 1E insurance group, combined cycle fuel consumption of 62.8mpg and £35 (Band B) Vehicle Excise Duty bill, Aygo makes perfect economic sense.

Market indicators suggest Aygo is well-positioned to benefit from a trend for car owners to downsize: the A-segment is expected to grow from 4.7 to 7.0 per cent of total European car sales by 2010, growth powered in part by the wider adoption of emissions-based tax plans.

It’s a car with big appeal for younger drivers, and it has attracted a large number of women drivers, too, who account for 68 per cent of European sales.

1.0-litre VVT-i engine with Toyota Optimal Drive
Toyota’s three-cylinder 1.0-litre VVT-i petrol engine, a category winner in the International Engine of the Year awards in 2007 and 2008, now benefits from the application of Toyota Optimal Drive, a raft of technologies that deliver greater efficiency, improved performance and lower emissions.

When the engine was first launched in Aygo in 2005, it produced 109g/km of carbon dioxide. By early 2008, this figure had been reduced to 108g/km and for the 2009 Aygo it has fallen even further, to 106g/km.

The engineering improvements that make this possible include a new cut-off system that saves fuel during gear changes and the adoption of low viscosity oil for less engine resistance.
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