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The Stakes—and Stocks—Rise for Japan’s Abenomics Hong Kong Protest Leader Joshua Wong Freed on Bail 


Sep 5, 2013 11:28 am HKT

Between quicker China launches and expanding retail outlets, Apple has taken a number of steps over the past two years to focus on China, now the world’s largest smartphone market. Apple will hold an iPhone launch event in Beijing.

The most recent of these steps is giving the country its own iPhone launch event.

On Sept. 10, when Apple executives in the U.S. will introduce the company’s newest line of iPhones, Apple will also host an event in the Chinese capital, Beijing. The announcement, which was sent in recent days to Chinese journalists has fed speculation that the company will be making a major announcement for the China market, with most pointing to rumors of potential cooperation between Apple and China’s largest mobile carrier, China Mobile

Another possibility is that the new handsets will go on sale in China when they do in other major markets. In the past, Chinese consumers, some of Apple’s most rabid fans, have had to wait for months after the official launch for the phone to come out in the country, leading some to travel elsewhere to purchase phones and bring them back to the country to sell at a premium without the aftersales services one gets from a legitimate Apple purchase.

As the Wall Street Journal’s sister site, All Things Digital, reports, the event is one of three  satellite launches that will also be held in Berlin and Tokyo and will feature a video stream or replay of the product launch. Apple has had similar functions in London and Tokyo in the past.

The rumors of Apple’s cooperation with China Mobile have been going on for as long as China Mobile has begun to offer third-generation services, but in the past have been scuppered by China Mobile’s uncommonly used mobile standard, which would have required a special chipset and therefore costly customized assembly for Apple to make the iPhone available.

Read more about the speculation being fueled by Apple’s Beijing iPhone launch event at Digits. Previous Author Tao Lin Talks on 'Taipei' Next 'Brother Watch' Oddly Beatific in Face of 14-Year Prison Term


 



Beijing iPhone Launch Event Fuels Speculation


