[null, {"document_url": "http://www.baby-mac.com/2012/11/beverley-very-beverley-christmas/", "unformatted_src": "https://1.bp.blogspot.com/-7ukItzNCQUk/ULVZmNn9cyI/AAAAAAAAOT0/HRtlzHdjAUU/s400/mzl.sbfclwfl.png", "src": "https://1.bp.blogspot.com/-7ukItzNCQUk/ULVZmNn9cyI/AAAAAAAAOT0/HRtlzHdjAUU/s400/mzl.sbfclwfl.png", "formatted_filename": "mzl", "rendered_width": 400, "rendered_height": 300}, null, null, {"document_url": "http://www.baby-mac.com/2012/11/beverley-very-beverley-christmas/", "unformatted_src": "http://www.baby-mac.com//assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png", "src": "http://www.baby-mac.com//assets.pinterest.com/images/pidgets/pinit_fg_en_rect_gray_20.png", "formatted_filename": "pinit fg en rect gray"}, null, null, null, null, null, null, null]
BEVERLEY: A Very Beverley Christmas

November 28, 2012 by Beth 88 Comments
When I was over in New York for Blogher this year I sat in on a Keynote Speech delivered by Martha Stewart and listened to her talking passionately about digital publishing. About how she is very focused now on producing content for iPads and in digital formats, because that is the direction and the future of publishing. I sat and listened and nodded, wondered how she looked good for 70, and made a flippant remark to Mrs Woog or whoever was next to me at the time that ‘I need to make an app.’ I think I then shoved another S’more down my throat and moved on to the next session.

When I got home I was sitting and talking to Rob about the trip and about the actual conference. About how Martha said app’s were the go and then didn’t think anything much more of it. Like the time when we were driving along a winding coastal road over 2 years ago when he turned to me and said “maybe we should just move to the country”, he waited about 10 minutes and then said “maybe we should make an iPad app.” Same moment of craziness. Same feeling of OHMYGOSH…YES!

I can sit around and wait for someone to give me a book deal, or I can just have a red hot go at this. Why the hell not?!

What was a flippant suggestion in August has since became months of hard work for Rob and I. Ever worked with your spouse? Hmmmm. We had NO idea how you even do this, Rob has spent hours and hours teaching himself how to put it all together. I spent weeks preparing, School holidays shooting and writing content and then we had a VERY long process of getting it approved all in between life and kids and well, stuff. It’s been bloody hard work, but worth every moment. I am so proud of this.

Like being in the first trimester of a pregnancy, it’s been really hard not to talk about this. But it’s ready. She’s ready. If there could be a soundtrack to this moment, it would be in Willy Wonka, when he is walking down the steps’…anything you want to, do it…’ I give you: Beverley is a magazine app for iPad focusing on the parts of my life I love – entertaining in the home. Recipes, drinks, decorating, cooking tips with all my own photos and some video content as well, this first abridged edition focuses on Christmas 2012. We will publish Beverley quarterly and it is available initially for iPad only for download in the App store here.

I really hope you enjoy this – sharing with you a little of what we will be doing here for Christmas, some easy decorations and theme ideas for around the home, recipes for parties for little people and older people, some cocktails (of course) and our Christmas Day menu.

With a very big sigh of relief…Happy Christmas from the first ever edition of BEVERLEY. Note: The app is free and the magazine then is available for purchase in the store similar to when buying magazines on your iPad like Donna Hay or Martha Stewart. If you have any problems with it, please do let me know – we are very much on our training wheels! Easter table idea Launch party & Kale chips Miscellaneous 13 Beverley Magazine: Issue 3 {Winter} available now!
Filed Under: BEVERLEY, Blog

 

Search BabyMac

Read BabyMac by month