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Jen Robinson

Strategic Communications Expert

I'm a communications specialist who's worked in marketing and communications for over 15 years. I have worked with North American Fortune 500 brands and I've worked with the Toronto start-up community. I'm a socially conscious, curious critic, wife and mother of 2, who is looking for a new challenge.

May 2015June 2016

Communications Director

Girls E-Mentorship Innovation (GEM)

Contracted to take the organization's communications game to the next level, we launched and grew various social media properties, a monthly email newsletter, revamped the website, a video series, standardized the brand, and launched their premier event "Influencers of Tomorrow" all-girls summit.  We accomplished this in a part-time role with a volunteer and intern team of four.

Apr 2008Present

Start-up Marketing and Communications Consultant

JRisFrank Consulting

I work with socially innovative start-ups that are looking to launch, grow or change. I help them with branding, product launch and communications strategy and execution. Past clients include: Autismvillage.com, PlasticMobile.com, IntertainmentMedia.com, SkyWriterMedia.com, Liquidnet.com, QAConsultants.com, WaveAccounting.com

Nov 2006Apr 2008

VP, Managing Director


I had a team of 25 very talented people across many disciplines that created extraordinary digital marketing work. I managed sales of over $5M and together we won over $2 million in business and launched the award winning NASA.gov redesign. Past  clients include:  Luxxotica Michelin Tires, BF Goodrich Tires, Georgia Pacific Brands, Dixie Brand, Medco, Warner Bros., President's Choice Financial, and NASA

Sep 1999Nov 2006

Client Engagement Director

The Daggerwing Group

I worked in a small start-up applied marketing consultancy to help large organizations solve their marketing and communications challenges. They are now a global marketing company. Past clients include:  Mercedes Benz, HP, Cineplex Theatres,  GE, Johnson & Johnson, Philips, Thompson Reuters, OLG


Honours Business Administration with Co-Op Option

Wilfrid Laurier University

International Marketing Exchange Program, Institut de Formation Internationale


I create strategy, plans, content, visual design, execute and measure social media plans across every social media platform on zero to low budgets and get great results.

Website Design and Communication

I work with start-ups to use free tools to create beautiful websites and I've also created award winning websites like NASA.gov with large teams under extreme deadlines.

Measurement and Analytics

I design and create custom measurement reports for my clients to understand the impact of their media properties.

Email Marketing

I have created and executed email marketing campaigns from everything from not-for-profits and start-ups to multi national CPG and technology companies.

Content Production

I work with bloggers, videographers and designers to create great content with few resources that has high impact on audiences.

MaRS Entrepreneurship 101 (Fall 2015)

Hootsuite Podium Social Media Marketing Certificate (Summer 2016)