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Avoid email delivery errors
 Get some advice on how to avoid - or at least minimize - errors in email marketing. Mistakes happen in the largest and most successful companies. Depending on the error, the effects can range from embarrassing, but ultimately inconsequential bewilderment of the mail recipients, all the way to serious financial damages.

Further, to avoid mistakes, you should perform a thorough quality check of each mailing prior to the sending. Modern email marketing solutions usually offer a range of integrated quality assurance measures, such as an automated verification of link and image functionality, link tracking, as well as a spam check. With the right email marketing software you can also perform display test for popular email clients and mobile devices.

In addition to software-based quality assurance measures, you should always perform a manual check. Create a checklist that (at least) contains the above-mentioned sources of error and go through the checklist prior to any mailing you are planning. Professional email marketing software makes it possible to link sending an email to an approval process, so that no email is sent without the necessary check.
