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Milos Bujisic Assistant Professor, Department of Human Sciences


(614) 688-1783


Milos Bujisic is an assistant professor of Hospitality Management in the Department of Human Sciences. He has 10 years of experience in the international trade and hospitality industry. He owned and managed a company that provided financial consultancy services in the hospitality industry and operated a restaurant and a bar in Belgrade, Serbia. Previously, he served as the general manager of Highlander Restaurant, El Gouna, Egypt and sales manager in Kandis Company, Belgrade, Serbia.

Bujisic earned his PhD in Hospitality Education from University of Central Florida, and his Master degree in tourism and hospitality management form Singidunum University in Serbia. He published 18 refereed journal papers and presented 24 refereed conference papers and several invited papers. His research is focused on customer experience in different service settings such as hospitals, hotels, restaurants and air travel. Additionally, he worked on studies related to revenue management, lodging sales, pricing, and information systems. Some of his more notable publications are "Not All Smiles Are Created Equal: Investigating the Effects of Display Authenticity and Service Relationship on Customer Tipping Behavior" and "The Effect of Pricing Strategies of F&B and Entrance Fees on Perceived Fairness and Return Intentions: A Mixed Methodology Study."




Bujisic's main research interest is customer experience and behavior in service sector. He has conducted several studies that address the issue of the effect of different personality traits on customer behavior in tourism and hospitality setting as well as different drivers of customer experience in different service settings. He is currently working on several research projects including:
