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A Brand Values Exercise For Your Creative Business

Would you like to nail down some brand values for your business? Here are mine, why I decided on them, plus a brand exercise to help you discover your own.

Martha MogerOctober 14, 2018Comment Why Knowing Customers Is the Secret Weapon to Your Creative Business

You don’t need to hate creative business marketing because it isn’t what you think. You’ve already got the greatest secret weapon and it’s the only thing you need…

Martha MogerSeptember 19, 2018Comment How I Became A Freelance Copywriter

Have you ever wondered how to become a freelance copywriter? This is the story of how I got started and ten things that I’ve learned so far along the way.

Martha MogerAugust 7, 2018Comment 3 Incredibly Simple Ways To Give Yourself A Creative Boost

It’s a year since I was officially stuck in a rut. I badly needed a creative boost but could only see as far as the projects in front of me that had bombed.

Things needed to change. Here’s how I got the creative boost I needed.

Martha MogerJuly 11, 2018Comment SEO Basics - How To Make Google Work For Your Handmade Business

Do you find SEO confusing and dull? Too busy making and designing to make time for some SEO basics? In this guest post for Folksy blog, I let you in on how to make basic SEO work for your handmade business and online shop.

Martha MogerJuly 10, 2018Comment 8 Easy SEO Tips to Super-charge Your Lifestyle Brand in 2018

If you’re looking to raise the profile of your lifestyle brand in 2018, here are 8 easy SEO tips you can actually put into action.

Martha MogerJune 20, 2018Comment 2018 Summer Shoot for Beyond The Stork by Iggymint

So do you want to know what happens when you bring some of the top UK kids indie brands and mama brands together, then throw a little party in a gorgeous space? Read on to discover some of the UK's most beautiful kids indie brands in a collaboration by destination store Beyond The Stork and stylist Iggymint.

Martha MogerApril 25, 2018Comment 16 Fresh Content Marketing Ideas To Promote Your Handmade Business

If you're looking for ways to get more exposure for your handmade business, here are 16 content marketing ideas that are fun to do and won't take you hours.

Martha MogerMarch 9, 2018content marketing ideas, handmade businessComment How To Write Meta Descriptions (for creatives who don't want to)

If you've ever wondered what a meta description is, and how to write one for your handmade business, I'll explain. I promise it won't be boring - and you will understand!

Martha MogerFebruary 7, 2018SEO, meta descriptionsComment What customers really buy (vs. what we think they buy)

How to know what customers are really looking for when they go shopping. It's not what you think...

Martha MogerDecember 29, 2017