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City-Forming Furniture Ventures
 

IKEA Suburb Gets Set to Break Ground in East London By: Christopher DeLuca - Nov 3, 2011
References: businessinsider & curbed
The IKEA Suburb is an ambitious plan by the furniture giant to build a micro-city in London's East end, close to Olympic Park. The suburb would contain just over 1,200 homes and a 350-person hotel room.

Inter Ikea Systems, the owner of the IKEA suburb concept, maintains that increasing the availability of IKEA products worldwide is its main mission. Come to think of it, creating your own city is not a bad way to make your products more accessible.

Implications - IKEA's suburb is a great example of a company creating a campaign that people naturally want to talk about. Companies that are looking to gain global attention should think of ways to package their company and products that will make people talk, and eventually make the designs go viral. Cow-Print Cushions

Deep Dark Africa Creates Simple Fair Trade Home Design Malleable Bookshelves

Luke Hart's 'Rubber Shelves' is Fit for Literature of All Sizes Wall-Climbing Furniture Adverts

Ikea 'More Appliances' Shows the Fun Side of Athletic Kitchens Furniture Photo Networks

IKEA Share Space Lets Users Inspire One Another 31 Funny Furniture Advertisements

From Funhouse Furniture Displays to Subway Living Rooms 60 Father's Day Gifts for the Book Lover

From 8-Bit Bookmarks to Vintage Novel Clocks
Stats for City-Forming Furniture Ventures Trending: Older & Chilly
Research: 1,343 clicks in 363 w
Interest: 2.6 minutes Concept: IKEA Suburb
Segment: Neutral, 0-0 Comparison Set: 27 similar articles, including: shipping material seating, 100 clutter-reducing designs, and playful food sculptures. Related Reports: Decor Report, Television Advertising Report, Rural Report, Business Venture Report, Home Organization Report Questions 34 time: 0.1151 , e-time: 0.1171