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1 Fresh Approach to Event Planning Your Colleagues are Begging For


From food trucks to Food Network, phrases like “liquid nitrogen” and “farm to fork” are becoming part of regular conversation and sought after by more than just foodies. Our food interests are not only piqued, but our tastes diversifying. Craft beer is a ‘thing’ (whoop!), Mixology an art form (finally!), and creative ideas for mixing up the party the norm. Have The Guts to Pour Outside the Lines

A-typical is the new typical. And it’s awesome.

But there is always an exception to the rule. There is one thing you can pretty much count on when it comes to conferences and receptions: the same-old-same wine “selection”.

Even with testaments like demand for Pour Favor's services and the least expected folks mixing it up to tap this growing, wine-curious market, networking events and conferences we attend are like megaphones for the status quo. The tension between innovation and typicity is palpable!

Why don't more of these events push the wine envelope? Here's our educated guess:

Safe + Easy = Status Quo

Offering fresh ideas and working them to fruition always takes more effort. You know that. You also know the reward is so worth it. Creativity and the element of surprise is key to staying relevant, drawing a crowd and… trending! It’s time to push back on what is offered and let interest and enthusiasm for Imagination infiltrate this aspect as well.


Like any event you’ve planned, doing the legwork up front and finding partners you can trust – from the wine shop who knows their stuff, to the venue(s) that will support your creative approach – will make for even easier planning down the line.

To be any kind of trailblazer, it only takes one thing: Guts! Seek out unconventional, approachable wines. Your guests will thank you. #trending

