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An underlying context to all the studies is that engineers are no different than any other buying group – they’re busy, they feel pressured, and they’re spread thin on more projects and teams than in the past. What’s also true is that they not only want and need information, but they see manufacturers as a credible source of tutorial, technical information that can help them do their jobs better.

Any content that’s produced that follows that mantra, “teach me something to help me do my job better,” is likely to gain their attention and reflect well on the company providing it.

We have more details on these ideas, along with the charts and graphs that relate to the four studies, avilable in our white paper.  Click on the icon below to grab it!