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Gatorade - Win From Within

In sports, the general public typically sees the end result of an athlete’s preparation when they compete on the field or the court or in the pool. More often than not, what isn’t seen are the obstacles that many athletes face, whether they’re situational, physical or emotional.

For the second straight season, Gatorade is producing digital shorts as part of “Gatorade Win From Within: The Series.” Each story features an inspirational competitive athlete who has achieved greatness against all odds and who embodies the “Win From Within” spirit, an inner drive to push and improve their performance daily.

Jaide Bucher, Defying Doubt

Jaide Bucher was born with one hand, but that doesn’t keep her from playing the game she loves. Forced to learn to play unlike anyone else, she met the challenge with an unwavering determination that she carries with her every time she steps on the field.

Nathaniel Hartley, Resilient

Nathaniel Hartley was a typical kid until a night of terror spurred the pursuit of a dream. Faced with one option, he took it to places no one expected and became an athlete who defines what it means to win from within.

Blessman James Ta’ala,Strong Hearted

Blessman James Ta’ala lives for football, but he lives where no one can see him play. To get the attention of scouts, he has to take advantage of every opportunity he gets. Even if that means creating his own. Belly of the Beast In Football We Trust