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Home / Knowledge / News / Fashion / UBM expands in North America, acquires Business Journals
UBM expands in North America, acquires Business Journals UBM recently announced the acquisition of Business Journals Incorporation (BJI), a producer of fashion trade shows in New York and Las Vegas, for $69 million in cash.

Through this acquisition, UBM expands its US fashion event portfolio, adding BJI's brands to its MAGIC, PROJECT, Coterie, FN Platform, and other fashion events.

BJI and UBM together will provide an improved experience for both attendees and exhibitors and generate material synergies in areas such as event operations, property and cross-marketing opportunities.

“We are delighted to have acquired BJI. This transaction is very much in line with our 'Events First', strategy. It adds to our presence in North America and also in the fashion sector, both of which were already strong following UBM's acquisition of Advanstar at the end of 2014. We see excellent opportunities to deliver an improved experience for customers and to realise the operational benefits which scale will bring,” said Tim Cobbold, CEO, UBM, in a company press release.

BJI serves the men's and women's apparel and accessories markets under the following leading tradeshow brands: AccessoriesTheShow, EDIT, FAME, Moda, MRket and Stitch. BJI also operates several websites and publications serving the fashion sector. (HO)



