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With the VR industry quickly becoming one of the largest growing markets across several industries such as gaming, advertising and property. It's now also starting to influence the world of travel.

Early VR adopters include Thomas Cook, Marriott, Lufthansa and Etihad, who realised the potential the technology has to create unique experiences in order to capture their customers imagination and inspire them on their travels. Our MD Jonathan Forder talks over how engaging VR experiences can create real memories of a location and can really help the customer understand a hotel.

"When we enter into a VR application we are not just viewing a location, we are visiting and engaging with it on a whole new level. Try and remember your last VR experience, and visualise the space. You will more than likely remember and envisage the finer details of that location. For example how the furniture was laid out or where the TV was located. VR allows us to visit these places, and the knock on effect of this allows our minds to create richer memories of these places, more than any other media can."

The benefits of VR and AR technologies within the travel industry are still waiting to be explored, here are a few of our thoughts on getting started in this new exciting world:

Do you have any great ideas for hotel & travel VR experiences? We’d love to hear your thoughts in the comments below!

Sophie Morrison