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Introducing the Enhanced Business Model Canvas

The Enhanced Business Model Canvas combines the Business Model Canvas with the Operating Model Canvas proposed by Andrew Campbell, Mikel Gutierrez and Mark Lancelott in their recent book by the same name (see to the right).

In suggesting this combination, the authors argue that it provides a more operational perspective to the left-hand side of original Business Model Canvas, directly addressing "important issues such as people, organization structure, location and information systems that are critical to the operating model, but often given too little attention when thinking about the business model."

Here is an example of what an Enhanced Business Model canvas for Uber might look like. (Please note: I have constructed this canvas by way of example only, using publicly available information without any privileged knowledge of Uber. As such I cannot vouch for its accuracy. If you do disagree with anything in this example, it will only serve to demonstrate the usefulness of the tool in fostering understanding.)

The above example was drawn in StratNavApp.com the collaborative online tool for business strategy development and execution.

In simplistic terms, the  Enhanced Business Model Canvas does provide more context and granularity than the original Business Model Canvas. For starters, it considers 11 elements of the business model, compared to the original. If we consider each of the changes in turn:

Only time will tell whether the Enhanced Business Model Canvas will achieve the popularity of the original. For now, StratNavApp.com offers the ability to use either. Undoubtedly, it does add something to the debate on how best to understand, represent and analyse operating and business models, and I'd certainly be interested to hear your thoughts in the comments below.
Posted by Chris Fox at 08:33:00 Labels: analysis, articulation, StratNavApp

