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Todd Beardsley



Fireside Realty





Menlo Atherton Realty


Jun 1989 - Sep 1990


San Jose State University

Aug 1985 - Jun 1989



Major home renovations can improve the quality of life of the people living there and increase the home's value. Minor projects and updates can have the same effect at a lower cost and with less effort. Two simple ways to add value to a home or residential property include: Painting  interior walls: Freshly painted walls can make a house seem cleaner and newer. Adding a fresh coat of paint to interior walls is inexpensive and not very difficult. However, choosing the wrong color can devalue a home instead of adding to its value. It's generally recommended to paint walls in soft, neutral colors. Landscaping: Planting flowers, trimming hedges and shrubbery, and keeping lawns neat can make the outside of a home more visually appealing. In fact, larger trees in gardens and yards can add anywhere from three percent to 15 percent to the value of a home. A licensed real-estate agent and broker with a B.S. in finance and an MBA in marketing, Todd Beardsley has more than 20 years of experience in residential real estate. Todd Beardsley is currently managing broker and owner of Menlo Atherton Realty in Northern California.

Prospective homeowners often take a proactive role in hunting for a house, as real estate agent and broker Todd Beardsley well knows. The company he owns, Menlo Atherton Realty at 1010 El Camino in Menlo Park, California, knows it too. Clients of the firm have the opportunity to earn up to a 2 percent rebate on the purchase price of their new home when they utilize the brokerage services of Todd Beardsley. In this way, Mr. Beardsley rewards clients who have done some of their own research, whether on foot or on the Internet.

Todd Beardsley has much to contribute outside of just the rebate, though. He has lived and worked as a real estate agent in the San Jose, Palo Alto, and Menlo Park areas for more than two decades. Before opening Menlo Atherton Realty in 2006, he served at Fireside Realty, headquartered in Palo Alto, for almost 14 years. Todd Beardsley also spent time with a global real estate brokerage, Sotheby’s International Realty, associated with the famous British auction house and affiliated with more than 550 offices in 40 nations. Todd Beardsley has the experience as a real estate broker and agent as well as a superior understanding of his territory.

Todd Beardsley maintains two informative blogs on issues relating to his expertise, Palo Alto Real Estate and Bumps in the Road. Palo Alto Real Estate has addressed sanitation issues in the city and Menlo Park City Council’s downtown development plans. More specifically devoted to problems during closing of escrow, Bumps in the Road has discussed options when faced with multiple offers for a house or substandard ethical behavior by real estate agents. Call Todd Beardsley at (650) 630-3313, or send an e-mail or a text message to learn more.

Activities with kids

Todd Beardsley, owner and broker at Menlo Atherton Realty, is rooted in the communities of the South Bay and Peninsula areas of California. This gives Todd Beardsley in-depth knowledge of real estate markets that benefits buyers and sellers alike.Beardsley has been involved in many multiple house offer situations in his 20 years as a Realtor. There is more to a bidding war than simply offering the highest price. It is necessary to tend to other aspects of dealing with buyers in this situation. Here are a few tips to help you through this tough process.- Offer as large a down payment as possible. This will reassure the listing agent regarding your chances of getting a loan.- Be prepared to make a non-contingency offer. Having no conditions in a contract, such as a home inspection, makes an offer more attractive to sellers.- Write a friendly letter to the sellers, mentioning any things you have in common if you get to speak to them. A good broker will also do this.- Remember that, all other things being equal, the highest-priced offer will usually win.

As owner and managing broker at Menlo Atherton Realty, Todd Beardsley has established a solid reputation in the Peninsula area of California, servicing cities such as Atherton, Los Altos, Menlo Park, Mountain View, and Palo Alto. Prior to founding Menlo Atherton Realty in 2007, Todd Beardsley served as a broker for Sotheby’s International Realty and as an agent for Fireside Realty. Throughout his career, Mr. Beardsley has had to utilize his negotiation skills in order to successfully close transactions with buyers and sellers. Below are a few tips on how to negotiate successfully.Customize the approach – A one-size-fits-all approach often fails when negotiating, as everyone has varying needs and wants. Taking the time to evaluate each situation and gather all pertinent information are key factors for successful negotiations.Do the research – Prior to beginning negotiations, it is important to gather as much relevant information as possible regarding the other party. This includes evaluating their needs, options, and current situation. A solid understanding of the other party allows for more informed decisions throughout the negotiation process.Learn to listen – The most successful negotiators are those who are able to elicit the information they want or need by asking probing questions, and then knowing when to stop talking and start listening. Successful negotiators understand that most people will volunteer information if they are allowed to speak. It is critical to achieve the delicate balance between speaking and listening.
 A seasoned real estate professional, Todd Beardsley represents clients as a broker and owner of Menlo Atherton Realty in Menlo Park, California. A longtime resident of the Bay Area, Todd Beardsley utilizes his intimate knowledge of the area and more than 20 years of experience in the industry to offer valuable insight to his clients regarding the community and properties in the region. Below are a few tips on how to become a successful real estate agent.  Be prepared - When meeting with prospective clients, whether buyers or sellers, it is important for agents to be prepared and to know the comparative market analysis (CMA) in the areas in which they sell. Clients are more apt to select agents who are both knowledgeable and professional. Learn to communicate - Once a client signs with an agent, the agent should make it a point to communicate with the client on a regular basis, providing updates on the status of a sale or purchase. Experts recommend that agents touch base with their clients at least once a week. Try new ideas - Successful real estate agents are not afraid to try new approaches when it comes to marketing their properties. Being able to distinguish oneself from the competition could mean the difference between success and failure. Owner of Menlo Atherton Realty, broker Todd Beardsley has extensive knowledge of the housing market in the southern San Francisco Bay Area. Purchasing REO (real estate owned) property can prove lucrative for many investors. Returned to the bank after an unsuccessful foreclosure auction, this type of home typically comes with a bargain price tag. Although plenty of good deals exist, buyers must be aware of the potential drawbacks associated with REO properties. Foreclosed properties can be a risky investment because they are sold “as is.” A professional home inspector can identify problems and determine repair costs, but inspections are not always possible. Furthermore, banks rarely pay for repairs and can be difficult to negotiate with. These homes are also sometimes targeted by vandals or squatters. Purchasing from a bank can also be difficult because it has to be approved by several officials, and these individuals can hold up the process at any stage. The lender may not have a large staff to handle REOs, further prolonging the wait to close. In addition, banks seek to recoup their losses, so the selling price may be close to market value. In fact, the assessment might be based on when the house was in better shape. However, an experienced real estate agent can help buyers navigate the process and get the right price. By Todd Beardsley Founded in the late 1920s, the College of Business at San Jose State University in San Jose, California, provides a world-class education to its many thousands of undergraduate and graduate students. Currently, those students represent nearly 20 percent of those enrolled at San Jose State University, meaning the College of Business holds a prominent place among the University’s institutions. Furthermore, the demographics of its students best expresses the College’s commitment to diversity; no single ethnic group makes up a majority of its student body. The College’s programs come accredited by the Association to Advance Collegiate Schools of Business International, which places the College among the less than 5% of all schools in its field that possess such a mark of excellence. The College of Business holds membership with the European Foundation for Management Development, an association with hundreds of affiliated groups representing educational, commercial, and community service organizations from across the globe. Todd Beardsley, a successful real estate professional, earned his Master of Business Administration from the San Jose State University College of Business. Real estate agent and broker Todd Beardsley spends a lot of time with his children. As a public figure in his community, he believes in raising children by positive example to become active and caring community members. Here are a few easy ways to make a family volunteering experience less about donating time and more about making the most of it for all involved. Make it fun: Choose activities your children are interested in, and don't commit too much time at first. Dog walking for elderly neighbors, working outdoors, and volunteering at an animal shelter are all likely candidates. When you have found something that your children are interested in getting involved with, find an activity that will be easy for them. Volunteering does not have to be difficult or boring. Demonstrating that to children makes them more eager to join up. Make it regular: A family volunteer experience should be something the whole family can participate in, at least most of the time, so choose a day that will work for everyone. As a part of the commitment, volunteer as a family on a regular schedule, and stick to it. Whether you work once a week or once a month, the shared experience will provide relaxing quality time to bond with each other and create an event that children can look forward to, rather than worry about or dread. Be a role model: Children admire and emulate their parents. Show your enthusiasm by being eager to start on each volunteer day, and show your generosity by regularly offering to go above and beyond what is asked of you without complaint. Talk with your children about the impact of the work you are doing together, and take them on occasional field trips to learn more about why your activities are important to community health. Todd Beardsley, broker and owner of Menlo Atherton Realty, represents both buyers and sellers in the home-purchasing process. When working with sellers, Todd Beardsley leverages his understanding of buyer preferences to optimize the property's purchase price. When preparing a home for the market, sellers do well to remember what a buyer needs to make a decision. Most buyers like to see a home that the owner has kept up well. A home's exterior creates the shopper’s first impression, so sellers should be sure that the home is freshly painted and the landscaping is clean and neat. The interior should also be kept tidy, with particular attention paid to the kitchen and bathroom. These areas should both look and smell fresh. Furthermore, a home sells best when the buyer can imagine it as his or her own. For this reason, sellers should remove as much clutter and as many personal items as possible. This is particularly true if anything is blocking access to closets or storage areas or doors to other areas of the home. Buyers like to see every corner of a home that they hope to purchase. To that end, sellers should also be certain that the home is well lit at all times. Drapes should be open and light bulbs working, so buyers feel that they have had the opportunity to view the entire home.