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BBH and Cuprinol's Garden Shades Campaign Inspires Us to Get Spring Cleaning

BBH London, 6 months, 1 week ago

BBH chose the natural colours of Sandy Shell, Fresh Rosemary and Lavender to create graphics that illustrate nature and transformation As the first shoots of spring start to show, and people start to think about overhauling and cultivating their gardens, Cuprinol has launched a print campaign for its Garden Shades range of paints using horticultural and seaside inspired paint brushes influenced by their colour.
The paints are specially developed to colour and protect sheds, fences and other garden wood for six years.
Cuprinol’s Garden Shades special pigments ensure a rich colour and allow the natural texture of the woodgrain to shine through. The product can also be applied on terracotta, brick and stone, making it easy to transform your entire garden. BBH chose three of the most natural colours from the range; Sandy Shell, Fresh Rosemary and Lavender, and set about creating a graphic device to perfectly illustrate nature and transformation.
The result is a paint brush adorned in the colour they are representing, the bristles replaced with sprays of fresh rosemary, lavender and soft shell. Kirsty Woodbine, Senior Brand Manager Dulux Retail Marketing said:
“We’re passionate about inspiring consumers to see the potential of their garden as a fifth room that can provide plenty of enjoyment. That’s why we’re on a mission to make it easy for consumers to transform and protect their gardens!
This year’s simple but beautifully crafted print campaign heroes our Garden Shades colours, delivering the cut through that we need to put Cuprinol front of mind during peak season”.
Nick Kidney, Creative Director at BBH London said:
“The Inspiration for the creative came from the fact that the product is called ‘Garden Shades’. We picked three colours from the range that we felt would give us good natural images that play to the colours. The paintbrushes are simple, charming and effective in providing a simple graphic solution in a usually cluttered print environment”.
The campaign runs from March to August. Advertiser: Dulux

Brand: Kirsty Woodbine - Senior Brand Manager, Dulux Retail Marketing


Creative Agency: BBH London

Strategist: Tom Hargreaves

Art Producer: Ruth Armitt

Strategy Director: Will Lion

Genre: Apps , Digital , Print







