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Our story of one-to-one personalization

Home Our story of one-to-one personalization



SphereMall is a young, dynamic international technology company, with its origins in The Netherlands. We develop software and applications to give everyone access to the most personalized, convenient and effective shopping experience in the world. With offices in The Netherlands, Ukraine and the United States of America together with over 55 team members, we work as an international innovative family to improve life of consumers worldwide.


It began with a great idea of Christian van Someren, CEO of SphereMall: "E-commerce has a fundamental problem: it's not about the customer anymore. Online assortments have grown to gigantic proportions in the last several years. These huge assortments lead to poor findability which is the key driver for digital shopping happiness. Poor findability causes a time-consuming, inconvenient and irrelevant shopping experience for consumers. Consumers, therefore, are getting disappointed and exit shops which results in lower conversion rates and lower revenues.". SphereMall was founded in 2014 by Christian and three employees of his previous company, online supermarket Truus.nl.

Our name

The name SphereMall is a contraction of the words 'Sphere' as in a globe and 'Mall' like a shopping center. It’s our dream to give every consumer his own personal digital shopping "sphere mall', where all relevant brands and products are displayed together in a spherical mall that wraps itself around the consumer. Why do we do what we do

Huge assortments can leave consumers feeling overwhelmed. Consumers get disappointed and exit shops without finding what they love. It's our purpose that consumers don't have to search or click endlessly before they see the product they like to purchase. If every individual consumer has their own personalized, dynamic user interface that protects them from irrelevant products and only communicates relevant product assortments in the right personal context and moment in time, life would be much more convenient. Not only for consumers but for retailers and manufacturers too by adding value to companies. We aim to improve life for consumers, deliver this ultimate win-win situation and evolve e-commerce to the second and third wave of the Internet of Things. How we do what we do

Most web shops are systems based on hierarchy. However, customers don’t think in such hierarchy. That’s why they often end up with a lot of dead ends and irrelevant product assortments which are frustrating them.

We make sure customers leave with something they love. How do we do that?
We take time to really understand your business, products, and data first. We break up your outdated hierarchy, turn each data point into what we identify as´entities´. This process is vital for creating great personalized product assortments later on. Technically, we prepare a network of entities that can connect with consumer's personal needs and preferences.

The result is displayed in an individual, dynamic user interface that communicates only relevant personalized product assortment in the right context and moment in time through different applications, touchpoints, marketing and publication channels. Customers get access to perfect curated content, no matter where they are and find exactly what makes them the most happy. 
SphereMall Services

We deliver strategy, software, applications, and support which results in the most convenient, effective and personalized shopping experience for your customers. Our services comprehend our expertise from strategy to operation, our full technological platform, tools, dashboarding, reports and continuous optimization of performance and business objectives. Our approach is standardized while our result is highly customized to your situation. All our initiatives and activities are based on joint set smart business objectives we periodically evaluate focused with the end goal in mind. We think BIG, start small, SCALE FAST. Our 3-step support model

Our 3-phase model leads the way towards personalization. This model is focused on adding value to your business. It's proven successful in guiding various fields of businesses in both B2B and B2C towards personalization. Every phase is described in a detailed roadmap, consisting of smaller sprints. In short, our primary goal is to deploy you a Minimum Viable Product within 4 to 6 weeks. From there we continue building the ultimate product bit by bit, always keeping your end goal in mind.

Step 1 - Strategize first

Step 2 - Build a data foundation

Step 3 - Deliver personalized applications

The state of personalized commerce

All necessary preparations are now completed, your business is ready to reach the state of personalized commerce. This is the phase where our partnership continues with developing new functionalities bit by bit. We continuously iterate, optimize and add more functionalities that scale up your product to meet your long-term objectives. And we keep you up to date on personalization too.


Our fixed service fee

We operate based on a fixed monthly fee only including an all-in-one service package. Here is why you'll love it too:


When it comes to consumer privacy and safety

We believe online shopping should be all about the customer, including all operations. Therefore we've developed our own view on consumer data to ensure privacy and safe use of personal data:



Golden Dutch Interactive Award

Every year, DIA awards for the very best interactive online work of the Netherlands. We won a golden DIA in 2017 for our personalized omnichannel bicycle platform, "De Fietser", developed on behalf of Accell Netherlands part of Accell Group.

The winning case
Accell Netherlands, of Batavus, Sparta, and Koga, launched a new brand in 2016 so they can communicate to consumers through SphereMalls brand overarching digital platform including an Experience Center. The main goal is to buy and maintain a new bike in a simpler, more enjoyable and more personal way. The jury agreed on De Fietser to be an omnichannel case with beautiful brand elements and clear e-commerce goals. They praised the good cooperation between Accells' Experience Center and its local dealers.

Read all details right here. Our locations

SphereMall.com Netherlands Reduitlaan 33 4814 DC Breda

Trypilska Street 13 10002 Zhytomyr

1 North State Street #1500 Chicago, IL