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The Difference Between HubSpot Vs Pardot



Aug 15, 2017 10:00:00 AM 

When asked to compare, here’s what we share:

We believe that marketing technology is a competitive advantage for companies today. Everyone has a website. Everyone has landing pages and content offers. Everyone’s pushing out emails. However, using technology with more sophistication enables one company to get more quote requests and sales opportunities than their competitors. That’s the test of the digital marketer today: what’s my cost per sales qualified opportunity, what’s my average days to close, and how can I use technology and better marketing to improve both of those metrics. The right marketing automation tool will help do that.

Marketing automation tools have become quite powerful today, with a wide range of choices for digital marketers. Any tool is a dramatic improvement over the buy-and-hope methods of the past. But choosing the right platform for your organization requires the same thoughtful due diligence as when investing in any new technology tool.

Topics: Marketing, Goldstein Group Communications, Hubspot, Pardot




