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Proctor and Gamble to Disclose All Fragrance Ingredients
 Procter & Gamble Company, the world’s largest maker of household cleaning and personal care products, recently announced it will share all fragrance ingredients in its products. The global company will disclose fragrance ingredients down to 0.01 percent for its product portfolio of over 2,000 fragranced products in the U.S. and Canada by the end of 2019.  Read about scents in cosmetics and beauty products “It is clear Procter & Gamble is listening to its customers and consumers overall, who have called for more transparency of ingredients in household products,” said Environmental Working Group President Ken Cook, in a statement. “Because of the company’s sheer size and market share, P&G’s sweeping initiative could be the domino that triggers similar actions from the rest of the industry that has not yet embraced this level of transparency for fragrance ingredients.” The goal of P&G is to “give people information that is clear, reliable and accessible,” said Kathy Fish, Chief Technology Officer at Procter & Gamble, in a statement. Greater transparency of fragrance ingredients is “another step in our sustainability journey toward enabling consumers to make informed choices." Read about 10 ways to go fragrance free Over the last five years, the company has taken steps to be more transparent about fragrance ingredients. It currently shares its full fragrance palette and a list of ingredients not used in fragrances. P&G will also list where else the ingredients can be found in other products and foods. The company has started providing examples of what the fragrance disclosures include on Tide, Febreze, Herbal Essences, and Olay products. The initial focus will be on its fabric, home and beauty care products where it found the biggest consumer interest. Read more about 4 reasons synthetic fragrance stinks As well, Unilever announced in February an initiative to allow its customers to discover the ingredients in its products, including disclosing fragrance ingredients. The company will complete the disclosure of fragrance ingredients by 2018. This year, Unilever began disclosing the fragrance ingredients down to 0.01 percent of the product formulation. It will also disclose the details of the scent the fragrance ingredients brings, and more allergen information. It will add fragrance allergens to the labels of personal care products in the U.S. and launched an online tool to help people with allergies find products that will work for them. If you want more information about what's in your personal care products, sign up for the Naturally Savvy Women's Health Challenge today.


By Gina-Marie Cheeseman| September 12, 2017
