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Convert More Leads to Customers with these Content Marketing Tips

Posted by Emma Fitzpatrick on Wed, Feb 26, 2014 @ 9:00 AM

If you want to convert more of your garden business's leads into customers (which who doesn't!?), you're going to learn Garden Media's secrets of the trade below.

Yes, converting more leads into customers isn't luck; it's about providing content in context using the information you have at your fingertips through your content marketing plan.

You've already hooked your reader by attracting them to your site, engaged with them, and now it's time to seal the deal.

Read on to discover Garden Media's secrets on converting your blog readers into new, soon to be loyal, customers with these content marketing tips.

The Advantage of Converting Content Marketing Leads Snaps to you, my friend. You're collecting names and converting them the smart way by using content marketing.

This new type of marketing puts you in contact with individuals who are already interested in your brand, products and content. These contacts are known as inbound leads since they're coming directly to you. The hard work is already done!

Plus, 50% of the leads you're generating through your content marketing plan are ready to buy now.

Now, you've just got to deliver tailor-made content to them to give them the final incentive.

Set Objectives and Goals for Converting Inbound Leads First, set objectives and goals for converting your leads.

Asking these questions now with your team allows you to move forth united with your team--and ensures you'll stay on track.

Segment Emails to Boost Conversion Photo Credit: giulia.forsythe via Compfight cc

You have a LOT of information about your leads-- where they live, what they're reading, and most importantly what their interests are.

Use this gathered information to slice and dice your cumulative contact list into smaller groups with similar interests and personas.

By creating smaller, similar groups, you can deliver tailor-made personalized content that will speak to each individual at their stage of the buying process.

Learn How to Segment your lists and Convert More Leads in Our e-Book Below! Topics: Garden Media Group, garden industry public relations, garden marketing, content marketing, case study