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Making things pretty Home Fire Immersive

This immersive, multimedia branded content experience for Nest explores how modern homes are fueling faster fires through a built-in countdown, infographics and two documentary-style videos.

Art Direction, Design: Susannah Hainley

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Elements of the digital Paid Post were repurposed in an insert that appeared in The New York Times Magazine. The opening page was printed with a UV spot on the title.