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Acquiring new customers is tough. But it doesn’t need to be any more, due to the huge advances in referral marketing technology.

Dozens of telecoms brands around the world are now benefitting from the award-winning Buyapowa platform, which has now generated over a billion euros of lifetime value.

It plugs seamlessly into your existing website, app or even into your store’s point of sale system. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. That means more new contracts, more pay as you go sim activations and even a measurable drop in churn - as successful referrers are significantly less likely to switch networks in the first six months after introducing a friend.

Here’s how Telefónica's O2 use Buyapowa’s platform to get their existing customers recruiting their friends. Enjoy the video!

If you would like to know more, just drop us a line or simply book a demo.
 Uber became a global behemoth on the back of its referral programme, where riders were rewarded for bringing in new customers. But what was once quite revolutionary now appears woefully behind the times and unfit for purpose. Let's take a look at the cab-calling app’s programme and assesses where they may have gone wrong... and where you could go right.

Uber's dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, everyone knows you’re talking about the £50 billion cab company - and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.

Referrals are one of the main reasons why Uber grew from tiny startup to dominant upstart. Back in 2011, Uber Co-Founder and CEO Travis Kalanick wrote that "95% of all our riders have heard about Uber from other Uber riders”; but that word of mouth wasn’t organic, it was proactively
 Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.

Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank: These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.

It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.

If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa's team of experts and using our plug-and-play platform. If you’re uncertain, don’t be.
 After this year's record breaking Black Friday and Cyber Monday, you may have just about finished dealing with all those returns from Take-back Tuesday and are probably now fully focused on the Christmas period and the upcoming January Sales.

In fact, we wouldn't be surprised if you are feeling a bit exhausted by now, as you will have been planning for this busy time since early September. But as you make plans for spending the festive season with your family, while nervously watching to see how your marketing ideas actually translated into sales, you might think it strange to be already thinking beyond the end of the Holiday Sales. However, smart brands and retailers are already considering how they will get value from all those new customers acquired from almost two months after Black Friday.

And one thing on your checklist should definitely be a referral marketing programme. Whether that is launching a new scheme from scratch or replacing your existing one with a best-in-class platform to really leverage the goodwill from all those fresh new customers. That is simply because, as we see from verticals as diverse as beauty, fashion, finance, grocery, home furnishing, travel and telecoms, referral marketing
 For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.


