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Do Looks Really Matter? // Savvy Business Secrets for Creative Entrepreneurs (#31Days) If the adage "Don't Judge a Book by its Cover" held true in real life, I'd wear pajamas to a job interview and a ski mask on a first date.  Brushing my teeth and deodorant would be considered optional, and I wouldn't check references on my potential babysitter.

It's just not real life, is it?

People will judge your business, no matter how extraordinary your product, largely on their first impression.

Is your website professionally developed, or could it at least pass for professional? Do you have a professional headshot and attractive photos of your merchandise? Are your emails professionally crafted and easy to read, with important points in bold for easy comprehension? When someone meets you in person, are you warm and kind?

Take time and invest (even meager!) resources to show that you care about details. It will give your prospective customers confidence in doing business with you.

What do you think about first impressions? Share your most positive first impression in the comments below. I love to hear from you! This post is part of a series called Savvy Business Secrets for Creative Entrepreneurs. You can read other posts in the series right here, or make a selection based on topic:

Day 1: Why It Matters
Day 2: Business Basics You May Have Forgotten
Day 3: Get Control of your Day
Day 4: Do Looks Really Matter?
Day 5: Find Your People
Day 6: Resources You Should be Using
Day 7: Ask for Help
Day 8: What are you Afraid of?
Day 9: Margin
Day 10: Change Your Surroundings
Day 11: Get (really) Good Before You Go Wide
Day 12: Take your Birthday Off
Day 13: Done is Better than Perfect
Day 14: Learn to Clean Up Messes Gracefully
Day 15: Outsource your Weakness by Trading your Talent
Day 16: Invest in Yourself
Day 17: Allison Lehman Savvy Entrepreneur Interview
Day 18: Make it Happen
Day 19: Rebecca Smith of Better Life Bags Savvy Entrepreneur Interview
Day 20: Ask the Pretty Girl to Prom (aka Fall in Love with Rejection)
Day 21: Not a Grey Suit Kind of Gal