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Now available via Lulu.com, the evolution of Getting Business. Retooled and rethought, with three new hypothetical case studies, "Does a Plumber Need a Web Site?": Mad Dentists, Harried Haircutters, and Other Edgy Entrepreneurs Offer Promotion Strategies for Small and Mid-Size Businesses is designed to help businesses of all types brainstorm marketing and promotion ideas using the full gamut of communication channels available--especially new and emerging channels.


"Does a plumber need a Web site?" was the question someone asked Dr. Joe Webb, and thus launched an unconventional business book, written with "co-conspirator" Richard Romano, about a handful of interesting characters facing small business sales and marketing challenges. None of the case studies are real, but the business situations and challenges they illustrate are faced by entrepreneurs every day. This entertaining walk through business media is designed to stimulate ideas and provoke thoughts about how to engage customers and prospects. Whether you're a plumber, a haircutter, a B2B manufacturer, a restaurant owner, a B2B services provider, a doctor, a health club owner, or any other entrepreneur or provider of marketing services to small business, this book will get you chuckling—and seriously thinking about new ways of promoting a business. The printed book is is available on Lulu's e-store and, for those who crave instant gratification, a Kindle version is available via Amazon.
Posted by Richard Romano at 5:10 AM 1 comment: