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LIVE: Yahoo’s Bartz: ‘Things Are Looking Up’

Joseph Tartakoff
Dec 9, 2009, 5:07 AM [Ongoing] Asked about the disparity between online media usage and internet ad spending at UBS Media Week, Yahoo (NSDQ: YHOO) CEO Carol Bartz said that the gap was in part because internet advertising had initially over-sold itself: “I think internet advertising oversold itself at the beginning, over-promised preciseness.” That, however, she said was beginning to change. “Things are looking up. We’re seeing marketers engage.”





