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Publications / Children's Food Campaign


Parents’ Jury Survey on Junk Food Marketing

Most parents told us they are concerned that junk food advertising is having a significant impact on their children’s food choices. Many reported that their children were regularly being targeted and as a result increasingly associated unhealthy foods with treats and rewards, and asked for the brands they saw, making it harder for them to encourage healthy eating habits.

26pp - 2018

Download 4990Kb PDF The survey

Main findings

Parents’ concern about junk food marketing

The impact of advertising on children’s food choices

Marketing methods of greatest concern to parents

How often are children being targeted?

What changes do parents want to see?

Parents’ Jury verdict

Appendix: Parents’ Jury survey responses about their children 


Other Children's Food Campaign publications How the sugary drinks tax was won Who sets the agenda? The Obesity Games - junk food sponsorship of the Olympic Games
