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Part of a generation who knew life pre-digital, the desire to connect outside of the digital space will always be with us. That missing tangible piece is best represented through true interaction; both for the creator and the recipient. It’s in that area that I decided to move my studio from residential to retail. A small graphic design studio where success will be measured in experience over profit. Interesting to see a pro bono logo created in 2004 displayed in a major social media frenzy in 2018. The Rhymecology type logo was developed along side a mentor of mine, Bill Kienzel in Santa Barbara, CA. Props to Herb Lubalin, for creating such a timeless and relevant typeface. I friend told me about a blog post that showcased clever interactive street art from around the world. I loved the post so much that I completely ripped off the idea. The plan is to add to this over time, as a way to add some permanence to the guerrilla nature of urban creativity. CrowdStrike's booth was conceptualized several months ago by Jessica DeCianno, Gina DeCianno and Matt Ansoorian. Booth architecture and construction by DisplayWorks. Footage and video by Oscar Zagal

Password for above video: vegas We were asked to create a brand in 3 months. Including a logo that would resonate with a larger audience as well as creating an ATM wrap that would represent the entire franchise moving forward. The result of our design equaled success both in the area of publicity and company evaluation. ZenBox was sold immediately and now represents the largest bitcoin distributor in LA. www.zenboxkiosk.com Limited Edition Thessio Tee printed locally in Ventura. Influenced by amazing street art in Athens Greece. 2 color print job, lightly screened on vintage US Blank garment. Available online and in select retail. Thanks to the really nice people over at the Visitors & Conventions Bureau on the corner of Santa Clara and California Street this first "Native Ventura" campaign is now part of their inventory and available in store. One of several upcoming locations to carry the shirt.

This  design (“C-Street”), was created as a custom run graphic impression that captures the view from my window on most mornings. The intent is to communicate the spirit of that experience visually as it relates to this legendary surf break.

Ten percent of each purchase goes toward animal rescue efforts, as well as local elementary school art programs. All apparel is designed and printed locally. VirtuUSA came to us to rebrand their site and establish an entirely new visual foundation for their product lines. 4 months later we established a new logo, color direction, fonts, and a WordPress driven backend. Thus far traffic has increased, and their brand baseline has matched, or surpassed those in much larger revenue brackets. Team: Jace Armstrong, Matt Ansoorian, Hugh O'Connor.

Check the new site out here