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Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008.

Published byNatalie Stanley Modified over 5 years ago


Presentation on theme: "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."— Presentation transcript:

1 Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008

2 Origins of the term propaganda Sacra Congregazione di Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation

3 Persuasion Uses fear appeals prudently Offers evidence (logos) Provides sources Allows audience members to make up own minds Allows for differing point of view Propaganda Relies on appeals to emotion: patriotism familial love sex anger racial /religious animosity xenophobia stereotypes/dehumanization Appeals to authority Appeals to popularity (bandwagon) Appeals to tradition Uses manipulation: half-truths, distortions false dilemmas non sequiturs glittering generalities veiled threats Tries to stifle disagreement SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.

4 Is advertising propaganda? http://www.youtube.com/watch?v=I9zHL8gs wbM http://www.youtube.com/watch?v=I9zHL8gs wbM

Download ppt "Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008."
 Persuasion Is All Around You! Persuasive Techniques in Advertising 3 Main Appeals and Advertising Techniques So many terms….what do they all mean? Based on a powerpoint obtained from Stacy Kupchella, South Warren Middle School Argumentative vs. Persuasive Vs. Power of Persuasion. Persuasive Techniques Persuasive Text Have you ever tried to convince someone to change their mind about something? How did you do it? Did it work? Vocabulary 14. Rhetorical Appeal Strategies used to persuade an audience. By Ms. Burr. Propaganda Is when someone tries to sell you something ie. Product, idea, politician and Suggests something shady or underhanded or Uses. Propaganda and Advertising An Interactive Presentation. Speaking to Persuade Persuasion Defined Motivating Your Audience  Persuasion and Propaganda. Persuasion  The attempt to convince others to do something or to change a personal conviction or belief of their own free. Propaganda Techniques #19 in TOC

 Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...