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About Root Content

Our goal is to engage the viewer visually and emotionally.
Otherwise, what’s the point?

Root Content is a creative content studio based in San Francisco but we love travel and work everywhere.  We concept, produce, shoot and edit projects, from commercials to digital and everything in-between.


We shoot with an eye for interesting compositions and natural lighting.
We edit with an ear for what makes us lean in and want to know more.
We are in service to the stories we are telling.
(Just because we hung upside down from a tree at sunset to get a shot doesn’t mean that we have to use it.)