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The Favourite Coloured Pencil Awards! (2012 Brand Poll Results)

This is my Annual Report on the results of the Annual Poll which asks which is your current favourite brand of artist grade coloured pencil.

Artist grade in this connection means:
Below is the chart of the results from the Annual Poll on my resource website Coloured Pencils - Resources for Artists (VOTE on this 2013 Poll by clicking this link - 2013 POLL: Which is the best brand of artist grade coloured pencil?)

This year 347 people voted during 2011 to determine which is the best brand of artist grade coloured pencil.  This is fewere than in previous years but I didn't remind people about the poll at mid-year as I've done in the past.

The results are as follows

Which means Faber Castell is now the dominant brand and Polychromos is the dominant artist grade coloured pencil within the coloured pencil marketplace for fine artists.

For a further explanation of how this comes about see below.

Analysis of changes in coloured pencil brand preference over time

It's worth remembering that the performance of different pencils in Opinion Polls is highly dependent on how easy they are to obtain and the patterns of buying behaviour in different countries.

What I have found noticeable over time is that as more people buy online they are more likely to try new brands of pencils - and are no longer dependent on the pencil in open stock at their local art store - assuming that this store has survived the recession!

The recession has also inevitably had an impact.  One might expect the cheaper pencils to be doing better.  In fact the reverse seems to be occurring and those with more disposable income seem to be favouring the top quality pencils - even if they are more expensive.

Changes in coloured pencil brand preferences 2008 - 2012

I've been running the Poll since 2008 so it's developed a few trends in that time - and we'll look at these below.

CLICK THE CHART below to see a MUCH LARGER version of this chart which shows the percentage share each manufacturer earned in the annual polls.  The very minor brands have been eliminated from view in the chart for the purposes of this analysis. The Annual Poll was started partway through 2008.  The pattern over time, based on the poll results for the last five years, can be summarised as follows:
While there may be weaknesses in my poll results, so far as I am aware there is no other consistent polling of preferred brands of coloured pencils on a global basis.  If there is I'd be happy to study the results and any inconsistencies with the results of my poll.  (I used to crunch numbers and analyse them for a living!)


The following summary is a product of both the poll, consumer comments available on the Internet (and offline) and recent research.

To my mind the current situation can be characterised as follows.
Thus we have my personal 'take' on four manufacturers who all demonstrate a very different approach to how to win share and make money from coloured pencils.

While fine artists are only a small part of the coloured pencil market as a whole one is led to wonder why more artist grade pencils don't emulate the success of the Polychromos!

I'm going to follow up this Poll Report with in-depth analysis of the main brands.  I have eclectic tastes rather than being a dedicated fan of one brand - so this should prove interesting.

I've started by updating the analysis of brands in the Artist Grade Coloured Pencils: Brand Information section of Coloured Pencils - Resources for Artists.  Each of the sections on the manufacturers of artist grade pencils now has a section which covers:
This is my post about The Favourite Watercolour Pencils Awards! (2012 Brand Poll Results)

You can now vote on the 2013 POLL: Which is the best brand of artist grade coloured pencil?

if you'd like to be kept informed about the other Poll results for 2012
and/or reviews of art products and art books in 2013.
You can find a subscription link near the top of the side column.


Posted by Making A Mark at Monday, February 18, 2013 Labels: artists, Caran d'Ache, colored pencil, coloured pencils, Derwent, Faber Castell, making a mark reviews, makingamark, opinion polls, Polychromos, Prismacolor, resources for artists

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