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LinkedIn insiders on the secret techniques that help top advertisers win

Introducing Confessions of the LinkedIn Insiders: the tell-all eBook that will save you time and money Grace MacDonald Editor's Note: This post was originally published on the LinkedIn Sales & Marketing Solutions EMEA blog.

My name is Grace MacDonald. And I want to confess.

I’ve spent years sharing insider knowledge to help top advertisers win on LinkedIn. I told them tips and tricks that few others know about – the techniques that can help any marketer squeeze extra value out of content and advertising on the platform.

As a LinkedIn Campaign Manager, I helped my clients make sure it was their ads and content that reached the audiences they needed. I helped to make sure that every pound, euro and dollar went as far as possible in delivering against their objectives. I helped them set up campaigns so that they were as easy as possible to run. And I made sure that, when it came to demonstrating ROI back to the business, they had all the evidence they needed.

Then I made the move to working in LinkedIn’s own marketing team. I found myself looking at things from the other side of the fence – and I had an attack of conscience. All the secret techniques that I’d picked up made a massive difference to how I ran my own marketing campaigns. I couldn’t imagine not using them to make my life easier. So how could it be right to keep them to myself? If they could help any marketer to win on LinkedIn, then surely every marketer should know about them?

I reached out to my circle of fellow LinkedIn Insiders: campaign managers, content evangelists and agency directors, who all do a similar job of looking under the bonnet of what really drives the LinkedIn engine. We agreed that we knew too much – or at least, we knew too much to keep it all to ourselves. We decided to do something about it.

We pulled together every bit of insider knowledge that we have into one tell-all eBook: The Confessions of the LinkedIn Insiders. It’s the truth about what it takes to be more successful through advertising on LinkedIn – and it feels really good to get it out in the open at last:

I wouldn’t want to be without these techniques – and I wouldn’t want you to be without them either.

Download the Confessions now and you’ll know as much as we do about how to win on our platform.

This infographic was originally published here.