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7 SEO Tips and Tricks to make your website rank higher on Google


Posted on: Aug 11, 2018 5 min read

Despite that fact that search engine optimization might seem complex for beginners to grasp, our experts will share a few SEO tips and tricks that will definitely benefit you when it comes to ranking higher on search engines like Google, Bing and Yahoo.

1. Research Keywords and Competitors:

Making sufficient research on your keywords is essential when it comes to understanding your website’s SEO & competition that you are trying to beat on the search engines. Using free tools like SEM Rush will help you research your keywords effectively and will give you the competitive advantage over the competitors in your space. It also gives you an opportunity to view related keywords that could be of benefit.

SEM is widely used by SEO experts to research competition. Using the Domain vs. Domain feature will line up two pre-selected websites side by side for a particular keyword and where each one ranks on the search engine. It is especially helpful as you will get an insight into what kind of competitor you are dealing with and can help you to form forming a strategy to overtake them.

2. Use Keywords:

Better known as on-page SEO, if you desire to optimise specific parts of your website and boost that particular page’s rankings, it is important for you to use relevant keywords everywhere you can. Some places can be:

Having relevant keywords in those places will help Google and other search engines to determine the relevancy of your page and will help you immensely into ranking you higher.

3. Automate Your Social Media Posts

Automating your social media posts is another easy way for SEO experts make their job easier and more effective. In the social media world, content and consistency are amongst the top 5 most important aspects when it comes to engaging with followers and make them stick around.

We understand that your life can be busy at times but that shouldn’t make you skip posting content because it will damage your brand if you do it on a consistent basis.

Websites like Hootsuite and Buffer are perfect for content scheduling. Our experts would highly recommend them because of their efficiency & simplicity.

4. Outside sites linking to your page?

Have you heard of external links being mentioned a lot around SEO? It is kind of important as it pretty much determines whether your page will rank high or on page 65. Naturally, the search engine algorithm prefers pages that are linked to as many outside sites as possible because that indicates authenticity, relevancy and importance.

Ahrefs is one of the best tools that can help you determine the popularity of your website’s external links. It will provide you with a list of links to your website that are most authoritative. Unfortunately, it is no longer enough to just have as many links as possible. They need to be from respected sources that too rank high on Google for their own industries or keywords.

5. Influencer Marketing:

One of the most prominent and effective marketing strategies of 2018 is influencer marketing. A lot of companies from around the world, big and small, pay big money to influencers with following to promote their products and services because they can tap into audiences that have already got the trust and relationship built with that particular influencer which makes the ROI sky-rocket.

Some social media stars like Kylie Jenner get paid hundreds of thousands of pounds for a single post on Instagram. We understand that not every business has that kind of money to invest in the attention of 100+ million people, but you can still get the attention of other high-profile influencers for much, much cheaper price.

6. Create Custom & Shareable Images:

Let’s be honest here, who doesn’t want to share a piece of content that is valuable to them in some sort of way? We are increasingly more interested in aesthetical content due to Instagram and anyone who doesn’t practice it will just get left behind.

The more people share and engage with your content, the more Google will think that it is worthy of showing to everyone, not just people who directly visit your page.

According to Buffer (a popular all for post scheduling), tweets that have an image attached to their text have an 18% higher click-through rate than posts that do not have pictures.

7. Utilize Alt Text for Keyword Optimization

Best practice for SEO is important when it comes to ranking higher on a search engine. Inserting your keywords in the alt text portion of your website will immensely increase your SEO potential. You are also going to help out users who may be visually impaired and use screen readers to understand the context behind a certain web-page.

If you need our experts’ help with decades of relevant SEO experience, then please get in touch with our team on www.dubseo.co.uk. You can also e-mail us on email@example.com and we will get back to you as soon as possible. - DubSEO
