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The right marketing tool before you start communicating: A Marketing Action Plan
Blog, Strategy

To reach your customers and prospects with your message most cost effectively and improve your Cost Per Lead, you will need the best marketing tool; a plan. Your Marketing Action Plan should include the following:

The Marketing Activity Schedule usually consists of an excel spreadsheet that outlines each activity, when it occurs and how much it costs to implement. Here is a hypothetical example of what one may look like with costs being omitted.

On the Marketing Activity Schedule you can also mark any important events on your marketing calendar, like trade shows, or product launches, etc.

The one page overview will provide all staff in the company with a great overview of all marketing activities, costs and timings. Together with the Marketing Action Plan, everyone will be on the same page in terms of objectives and responsibilities. 
activity schedule • design • marketing • Marketing Action Plan • Marketing Activity Schedule • marketing strategy • target audience • the marketing network • web designer 
Gene has over 15 years of experience in marketing communications and has worked on some of Australia’s biggest brands, including Bunnings, Coles Myer Group, Fosters Group, Tattersalls, Nissan, Mars, Swisse Multivitamins and Tetley Tea.



