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The Difference Between Disease Education and Awareness 5 Criteria Your Outreach and Engagement Should Meet

Many don’t make a distinction between disease education and awareness, but the difference can be profound. If you are not viewing your indicated conditions through the lens of how your existing or potential treatment can uniquely matter, then you are squandering an opportunity to optimize your product brand. Here are five criteria to consider when developing disease outreach and engagement initiatives.

It is intuitive to focus on the solution to a problem – but when we do this, frequently, all of the learnings along the way are not broadly shared or experienced. This creates an opportunity – the chance to demonstrate a unique understanding of the disease state that legitimizes your approach to treatment. Don’t limit your outreach simply to disease education and the sharing of facts. Go further. Position the disease state strategically and credibly, and then commit to continually raising awareness.