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Design*Sponge mentions Identity Crisis! It was great to have a little mention of Identity Crisis! in a post on the Design*Sponge blog yesterday. (Hmmm...I think the "Brand Makeover" addition to the book title in the D*S reference came from the headline when Identity Crisis! was featured in HOW Magazine) The blurb on ordering Identity Crisis! certainly stirred up a lot of interest in the book.

Check out Design*Sponge - it offers a great commentary on all things design.

Posted by Jeff Fisher LogoMotives at 10:24 AM No comments: Labels: Design blogs, Design book, Design*Sponge, Identity Crisis, Jeff Fisher, Jeff Fisher Logomotives

Identity Crisis! - a "best logo design resource" Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands has been sent some additional "love" from designer David Airey's identity design blog Logo Design Love. My book has been listed among 70 of the best logo design resources.

Read more about listings associated with Jeff Fisher LogoMotives on bLog-oMotives.

Posted by Jeff Fisher LogoMotives at 8:17 AM No comments: Labels: Identity Crisis, identity design, Jeff Fisher, Jeff Fisher Logomotives, logo design, Logo Design Love

Identity Crisis! at the Art Institute On Thursday, February 28, I will be making a presentation about Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands to students at The Art Institute of Portland. I'll be speaking from noon until about 1:00 p.m. in Room 262 of the facility at 1122 NW Davis St. in Portland, OR.

Posted by Jeff Fisher LogoMotives at 4:47 PM No comments: Labels: Art Institute of Portland, book signing, Books, Identity Crisis, Jeff Fisher, Jeff Fisher Logomotives

HOW Blog mentions Identity Crisis! interview Thanks to the HOW Blog for posting a mention of the recent TCG eZine interview in regards to Identity Crisis! 50 Redesigns That Transformed Stale Identities Into Successful Brands. The blog is part of the online presence of HOW Magazine, which is an element of the bigger media company that published my book.

Posted by Jeff Fisher LogoMotives at 7:04 AM No comments: Labels: HOW Blog, HOW Magazine, Identity Crisis, Jeff Fisher, Jeff Fisher Logomotives, TCG eZine

VanderVeer Center - A case study Dr. Elizabeth VanderVeer’s clinic, offering nonsurgical cosmetic procedures, was having an identity crisis. In the period of just over a year there had been two name changes (one logo is shown above) and a major internal business reorganization.

It was decided to rebrand the company with the Doctor’s name. Initially I was asked to maintain Papyrus as the font for the redesign. By showing the client multiple images of the font in use by local businesses I was able to encourage the use of another typeface.

Originally the client proposed that the identity have an Asian influence, with bamboo as a design element. As the project progressed further, it seemed more appropriate to create an image that worked well with the rich Tuscan colors the walls of the clinic had been painted. The font Mousse Script lent itself well to use in the identity, especially with the expressive “V” letterforms. Once the new logo (at right) was finalized the rebranding took an unusual turn. Before a stationery package, or any collateral materials, could be designed the immediate creation of a two-page magazine spread was required to meet an impending deadline for the premiere issue of a new publication. The previous ads (at left) ran over a period of the previous six months and demonstrated the split personality of the business at the time.

The fact that Dr. VanderVeer was an artist led to the proposing of “The Art & Science of Image Enhancement” as a tagline. With the photo images of Loma Smith, the colors of painted walls in the clinic and the new identity, the ad effectively introduced the VanderVeer rebranding. The ad became the inspiration for all other marketing and advertising pieces. The rebranding of the VanderVeer Center is one of 50 case studies, from designers and firms around the world, featured in my latest book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands. The volume was released by HOW Books in late 2007. Read more about the book on the Identity Crisis! blog.

The initial two-page VanderVeer Center ad (above) was honored with a 2007 Summit Creative Award. A one-page version of the ad appears in The Big Book of Layouts. The VanderVeer Center logo is featured in The Big Book of Logos 5. The rebranding case study is also posted on the membership site The Designers Inner Circle.

© 2008 Jeff Fisher LogoMotives.

Posted by Jeff Fisher LogoMotives at 9:17 AM No comments: Labels: Design book, Identity Crisis, Identity re-design, Jeff Fisher, Jeff Fisher Logomotives, logo design, teaser, VanderVeer Center Visit the identity design portfolio of the firm Jeff Fisher LogoMotives 
What others are saying about
the book 'Identity Crisis!' Speaking/Book Signings

Jeff Fisher on SpeakerWiki Get Your Identity! Foreward Contributor Case Study Contributors Identity Links By The Book Designerly Stuff Previous Engagements

Healthcare Communicators
of Oregon
Springfield, OR
June 5, 2009

Design Business Webinar
Packaging Yourself
RGD Ontario
March 31, 2009

School of Visual Concepts
Seattle, WA
February 23, 2009

Central Washington University
Ellensburg, WA

A AF Central Washington
Yakima, WA
February 20, 2009

APNBA Business District
Association Conference
Portland, OR
June 12, 2008

Creative Professionals

AIGA Oklahoma
Oklahoma City, OK
January 24, 2008

Oklahoma Christian University

Southern Nazarene University