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This podcast features Donna Lichaw, author of The User's Journey, and her presentation, “Making Moonshots” from the design leadership conference Prototypes, Process & Play on August 10th, 2017.

Donna Lichaw - Presentation

Author of The User's Journey

Donna Lichaw is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker.

For more, keep up with Donna at donnalichaw.com or on Twitter as @dlichaw.

Leading With Story

Getting others to listen to you is hard. Whether those people are your team members, peers across your organization, the c-suite, or a board up above, you need to inspire them and move them to action to be most effective at your job.

Storytelling is one of the most powerful ways you can get people to listen to you and to move them to action. But in a business context, the stories that you tell are only as effective as the stories that you build… and get others to build with you. We’ll look at how story drives some of the most successful product and service–driven organizations out there. Learn how story sparks systemic design thinking, collaboration, and innovation that enables you to more effectively build successful products and services that people get excited to work on… and use.

