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The Not Vanilla I launched my own fashion & beauty blog in 2009 with no other intention than having a place where I could write about things that inspired me. Within one year I was collaborating with multiple publications and brands including Banana Republic and Glamour, transforming what started as a hobby into a full-time job.

I ran The Not Vanilla for six years, during which I received 250,000+ unique monthly visits, created  and cultivated partnerships with brands like Coach, Revlon, Neutrogrena, and H&M, and engaged with readers across the world.