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© 2018 Metricstory Digital Marketing Google Ads Google Analytics optimization Advertising ROI eCommerce data

Improving Your Google PLA Performance and Profits

The eCommerce industry continues to show incredible year-over-year growth worldwide. Meanwhile, consumers both demand and crave visual engagement. So, it should come as no surprise that Google...

by Megan Gonzales December 13, 2018 Digital Marketing eCommerce social media Pinterest Social Media Marketing

Pinterest Playbook to Drive eCommerce Revenue

Some of the most successful companies gained their loyal customer base directly through social media marketing. The standard and proven platforms for social media marketing are Facebook, Twitter...

by Megan Gonzales December 3, 2018 E-Commerce holiday Black Friday Cyber Monday goals

5 Ways to Turn Holiday Shoppers into Loyal Customers

With the holiday season just around the corner, brands are all thinking about how to generate the most sales during Black Friday and Cyber Monday. Like any promotional event, holiday sales are a...

by Megan Gonzales November 15, 2018 email marketing conversion rate Digital Marketing eCommerce analytics Google Analytics

5 Ways to Increase eCommerce Email Conversions

One of the reasons why eCommerce is such a great way to build businesses today is because of how easy it is to integrate revenue streams with marketing channels, such as email.

by Megan Gonzales November 5, 2018 Google Analytics E-Commerce eCommerce analytics optimization

Dissecting eCommerce Website Bounce Rates

We hear this question a lot: "Is my bounce rate good or bad?" In general, it's common knowledge that low bounce rates are good and high bounce rates are bad, but there's so much more at play....

by Megan Gonzales October 30, 2018 E-Commerce technology

The Future of eCommerce: 5 Ways Technology is Changing the Industry

The internet and online retail have led to many companies to re-think the way they do business and restructure their organizations to fit the newer, faster and more convenient model of eCommerce....

by Megan Gonzales October 17, 2018 Google Analytics optimization data analytics

Cleaning and Standardizing your Google Analytics Data

Messy data? We’ve all been there. In an ideal world, your data would be squeaky clean in your reporting interface. Google Analytics would provide row after row and column after column of...

by Megan Gonzales October 9, 2018 Google Analytics invest budget analytics

5 Reasons to Invest in Data Analytics Today

by Megan Gonzales October 2, 2018 E-Commerce artificial intelligence machine learning Digital Marketing

How Machine Learning and AI are Impacting eCommerce

In the age of big data, information and self-improving technology, eCommerce websites have access to a lot of personal data including demographics, exact geographic location, and personal...

by Megan Gonzales September 27, 2018
 

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