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Powerful concepts to help you increase conversions. What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the art of getting website visitors to take the desired action and become a lead/opportunity in the sales funnel. The process begins and ends with the goal of increasing the percentage of visitors that convert into customers.

Goal: Sales Cylinder and NOT a funnel

The goal of all of your business media should be to convert all visitors into leads and all leads into sales, thereby creating a sales cylinder as shown. 1: Target Market!

Its all about the target market. You have to learn how your potential customer thinks and draft messages etc. that make those potential customers act. You have to read their minds. This is the common theme to all great marketers and marketing messages – they know how to get inside of people’s heads and say the right thing to the right person. 2: Tailored Strategic Messages

Most people assume that when you talk about marketing that you’re automatically talking about mediums. These could range from radio ads, TV spots, internet banner ads, etc. There is something that is almost always more important than where you place your message. The creative or message side of marketing is the part that gets overlooked. What you say, how you say, who you say it to, and how they interpret it, is almost always more important than the marketing medium where you say it.

What Marketing is supposed to do:

Helpful Conversion Rate Questions:

Example CRO Benefits:

Conversion Rate Optimization Notes:

What Next? Request a free quote from our specialists. OR Call 888-559-3274 to speak with our team.

