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Alina Dizik
Jun 10, 2009 7:30 am ET

Andrew Malkin, 41, spent almost two years as a vice president of trade book sales at Rodale, Inc. His job was eliminated in November. Previously, he spent almost 20 years in marketing and sales positions in trade book publishing. He received an M.B.A. from Northwestern University’s Kellogg School of Management in 2001. Mr. Malkin lives in Fairfield, Connecticut with his wife and two young children. Courtesy Andrew Malkin

In hindsight, I suspect I could have landed this job earlier had I not made the assumption that just because a company has recently laid off personnel, it would not be staffing up in any areas whatsoever. Last November, I met someone in my outplacement executive networking group who had previously worked at Zinio, a company that distributes books and magazines in digital format. I was quite familiar with Zinio through a partnership agreement at my previous employer, where Zinio had digitized titles from our magazine and book catalog. However, because of my skepticism toward imminent hiring opportunities, I waited three months to ask a previous direct report of mine for the name of a point person and an introduction to him. When I had made the connection, I went onto LinkedIn to figure out several key things. I wanted to know who from the company had an active profile, what was the scope of their connections (and recommendations), and details about their role, accomplishments and prior employers.

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