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With a growing list of clients and an expansion of services and equipment over the past year, Tucker Industries was ready to give their company brand an overhaul.  Owner and company President, Jason Montgomery, reached out to Effective Edge for a logo redesign, a new website, professional photography and video, and a brochure that highlights the company’s turn-key automation capabilities as well as their specialized automation services for the automotive industry.

Located in Palmerston, Ontario, Tucker Industries delivers full-service custom automation solutions and innovative design to help customers increase their ability to work efficiently while improving their bottom line. The company’s outdated logo was the first piece in our marketing efforts to breathe new life into the Tucker brand.  Playing off the red colour scheme, we simplified the logo and updated the font to serve as a strong foundation for all of the marketing content.  The circular design from the original logo inspired a number of creative elements throughout both the website and brochure. The new tagline “Work Smarter.  Work Faster.” encompasses the company’s mission to provide solutions to complex automation challenges, allowing their customers to improve the way they work as well as the speed at which they work. The new brochure features professional photography, graphic design, and copywriting, serving as a sales tool to showcase the company’s full spectrum of capabilities.  A red and grey colour palette aligns with the company’s brand while offering a minimalist, contemporary style. Drawing on the content, photography, and design elements from the brochure, the mobile-friendly website captures the simplicity of the company’s message.  Footage from multiple video shoots provides the compelling header video on the company’s homepage while a Projects page features new, completed projects.

Visit the Tucker Industries website at www.tuckerindustries.ca.