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Tuesday, May 19, 2009

Mailing list about ladies shoes Yesterday we created an opt-in mailing list for the Shoes of Prey website. Instead of building it ourselves, as I would usually do, we selected Campaign Monitor as our provider.

Some of the benefits of using a third-party provider are:

We took MailChimp for a spin briefly, however Campaign Monitor won us over with their simple interface and straightforward pricing plan. They simply charge $5 per campaign + 1c per email sent. That's easy to understand, and quite affordable.

However, if you are certain you'll be sending at least one email per month, then MailChimp can be cheaper (depending on the volume).

We doubt we'll be sending an email every month though, so Campaign Monitor won the day. (It's nice that they're an Australian company too!)

If you have an interest in ladies shoes, please join the mailing list, and we'll let you know when the site launches.

Posted by Mike Knapp at 10:05 AM