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Tumblr Brings Sponsored Posts to Users’ Feeds

By Top Stories | May 30, 2013

A month after Tumblr introduced sponsored posts into its native mobile applications, the company is bringing those same brand advertisements to its web dashboard. Launch partners for these new “Sponsored Web Posts,” as they’re called, include Viacom, Ford Motor Company, Universal Pictures, Capital One, AT&T, Denny’s and Purina. Tumblr users will be able to reblog, […] Great Experiences Are the Foundation of Powerful Social Marketing

By Ed Keller | May 29, 2013

Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the president and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate […] Microsoft Updates Windows Phone’s YouTube App, Google Asks for Removal

By Top Stories | May 23, 2013

Microsoft is updating its Windows Phone YouTube app. In a statement to The Verge, the company says it’s making some changes to address concerns from Google. “Microsoft updated the Windows Phone YouTube app to address the restricted video and offline video access concerns voiced by Google last week,” says a spokesperson. “We have been in […] Twitter’s TV Partnerships Have Increased Ratings, Profits

By Top Stories |

Twitter CEO Dick Costolo took the stage in Manhattan this morning to talk with a crowd of the biggest advertisers and brands from Madison Avenue. He brought up a slide of a recent tweet, featuring a picture of race cars spinning out of control. “Usually when there is a crash at the Daytona 500 the […] Twitter Expands Tweets to Include Interactive Offer Links

By Top Stories | May 22, 2013

Twitter just unveiled the Lead Generation Card, a new expandable tweet format which allows users to show their interest in a particular discount or offer that’s being promoted by their favorite brand. When a user expands the tweet, they’ll see a description of the offer, as well a small button underneath that will allow them […]

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