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This podcast features Suzanna Bierwirth, Chief Creative Officer of The Mars Agency, and her Lightning Talk, “Managing Up, Down & Sideways” from the design leadership conference Prototypes, Process & Play on August 11th, 2017.

Suzanna Bierwirth - Lightning Talk

Chief Creative Officer of The Mars Agency

Consumer-first through-the-line thinker. Empowering Leader. Passionate Business Builder. Mother. Maker. Instigator.

Raised and educated as a visual artist in Germany, I am relentless in my pursuit to make work that is meaningful, memorable and beautiful. I am left and right brained, and continually deploy both art and science, to create programs that engage consumers, change minds and evoke behavior. I believe there has never been a more exciting time to be in marketing. I love that we have to move faster and be more intuitive and inventive than ever before. And with the lines now blurred between all disciplines and channels, I know anything and everything is possible.

Managing Up, Down & Sideways

Congrats–you finally got promoted! You’ve gotten your seat at the table and now you’re learning that it’s no longer just about the work. It’s also about the politics within your own organization and the clients. These tips are what I have learned over the years–from Junior Art Director to Chief Creative Officer–and none of them involve kissing ass or sucking up. It’s all about empathy.

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