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Just get another boat, Georgie!

Well, here it/IT is. The Stephen King original novel from the seventies is soon to be a feature-length double bill (after first being adapted into a mini-series), the first trailer is here. Let's dive right in.

First impressions? It's so-so. The cutting crew go out of their way to make sure we don't get a great look at Pennywise the Dancing Clown's face (though we've seen it many times already in released images), and some of the imagery is pretty effectively eerie, like Mike here meeting some new friends at Quality Meats. The worst part? I'll probably have an issue with balloons when it's all said and done. When I'm grocery shopping with my daughter, I'll normally snag a helium balloon at checkout to appease her. That may have to stop now.

IT: PART 1 - THE LOSERS' CLUB arrives September 8 (what up award season!) in theaters.

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