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In-House Entrepreneurship 

Deliverable anywhere, by design, in-person or in blended (online) modes


Schedule by negotiation (typically 12-16 weeks)


Training, plus annual licence.

For organisations that wish to become more entrepreneurial and simultaneously build their capacity to become expert entrepreneurship trainers in their own right, Edgeware’s In-House Entrepreneurship Program provides a flexible, practical and enjoyable process for:

The Edgeware tool set consists of 18 simple decision-making tools for every aspect of a business, clustered in three groups:

Outputs from the tools populate a ONE PAGE PLAN which shows, in summary form, the key elements necessary for successful management and development, as well as the way each element relates to each other element, so that as circumstances change (e.g. a new challenge or a new opportunity) the relevant tools can be used to upgrade and tweak the relevant sections of the overall plan – quickly, effectively, practically and strategically.

Edgeware’s learning system consists of processes and methods which put the tools into the context of everyday professional and personal life. It is radically learner-centred, good humoured and constructive, acknowledging that each learner will direct (and take responsibility for) their own unique learning style and pathway to success.

Every stage of the Edgeware process is informed by our company DNA: Make money (‘Is this financially viable?’), Have fun (‘Is this personally meaningful’) and Change the world (‘Is this socially responsible?’). Unlike many ‘business’ courses, the built-in inclusion of the personal and social dimensions of entrepreneurship is a feature of the Edgeware methodology (without losing sight of the bottom line)


The Edgeware toolset has been mapped to the Certificate III in Micro Business Operations (BSB30315) and by negotiation we can deliver this incidentally or as a future ‘plug-in’, in collaboration with our RTO partner, Australasian Leadership Academy. This may be of value for organisations which plan to engage with formal accreditation of clients and stakeholders (e.g. where government funding requires formal accreditation). In such a scenario, the organisation needs a facilitator/teacher who has both the Certificate IV in Training and Assessment (TAE) and BSB30315 Certificate III Micro Business Operations itself. The cost of Certificate III accreditation is $1,000, which covers administration (including an online portal for registration and assessment), assessment and RTO fees.
 Ludmila Doneman, Michael Doneman, Amanda Moffatt, Susana Waldron, Leesa Watego


Dr Amanda Moffat is a proud ‘Edgie’ (the name our trainees use to identify their ‘tribe’). She is founder, director and head designer of Bowerbird Creative Programs, which engages art therapy and aligned processes towards a wholistic development of the person (including the ‘business-person’). She has experience as a copy writer, video producer, curriculum designer and facilitator at secondary, tertiary and VET (Vocational Education and Training) levels. She is an accredited arts therapist and has designed and facilitated in-service development programs for teachers. As an Edgeware facilitator she has worked with people in a wide range of sectors.
EDUCATION: 2015 – Doctor Creative Industries, QUT; 2012 – Certificate IV, Training and Assessment- Mountain View training (RTO); 2008 – Certificate IV, TESOL- Language Training Inst. (RTO); 2006 – Graduate Diploma Creative Arts Therapy- MIECAT; 2000 – Bachelor Education (secondary), QUT; 2000 – Bachelor Arts (drama), QUT



1. Training for leaders/trainers

18  hours (by negotiation – typically, its ‘residential’ format, 6 x 3 hr training/coaching sessions delivered to individuals or in small groups. Other delivery formats are available, mixing in-person and online delivery. Training typically takes place over 12-16 weeks)

Edgeware Toolset Training

Edgeware Facilitation Training

2. Guided Practice and Application

9 hrs (by negotiation)

Negotiated with each organisation. Application of ‘training stage’ learnings to the workplace (e.g. in ‘pilot projects’), prototyping and trialling, and practical market research and feedback. Includes attendance at deliveries (up to 6 hours) and ‘live’ feedback, plus 3 x 1 hour coaching sessions (in person or online). Development and negotiation of appropriate evaluation and self-assessment for final evaluation.

3. Licencing Agreement


Edgeware provides limited ad hoc coaching and mentoring support through the process of training, guided practice and finally unguided practice. This is negotiated to fit need and context, and may include the organisation of GAS Groups. (GAS = Group Action Sessions)

4. Blended Delivery Models

The training and licencing process can be delivered in a variety of modes, mixing in-person and online delivery (using webinars and online coaching sessions). The training will also vary if our client wishes to gain recognised Australian accreditation for the Award to which our ‘Build Your Business’ program is mapped (the Edgeware toolset and One Page Plan). This is the Certificate III in Micro Business Operations. Please contact us for details. A broad overview can be downloaded here.