[null, {"document_url": "http://blog.oskoui-oskoui.com/?tag=body-copy", "unformatted_src": "https://24.media.tumblr.com/0279a779929dc93c2b788e07e2113182/tumblr_n57zg3Z7ei1r5cmwmo1_500.jpg", "src": "https://24.media.tumblr.com/0279a779929dc93c2b788e07e2113182/tumblr_n57zg3Z7ei1r5cmwmo1_500.jpg", "formatted_filename": "tumblr n zg Z ei r cmwmo", "alt_text": "Longhand 3.0"}, null, {"document_url": "http://blog.oskoui-oskoui.com/?tag=body-copy", "unformatted_src": "https://31.media.tumblr.com/b92b830d052933be469392b59b4f734a/tumblr_n57zg3Z7ei1r5cmwmo3_500.jpg", "src": "https://31.media.tumblr.com/b92b830d052933be469392b59b4f734a/tumblr_n57zg3Z7ei1r5cmwmo3_500.jpg", "formatted_filename": "tumblr n zg Z ei r cmwmo", "alt_text": "Poster 1"}, {"document_url": "http://blog.oskoui-oskoui.com/?tag=body-copy", "unformatted_src": "https://24.media.tumblr.com/96be4481b594c63762a245446c841514/tumblr_n57zg3Z7ei1r5cmwmo2_500.jpg", "src": "https://24.media.tumblr.com/96be4481b594c63762a245446c841514/tumblr_n57zg3Z7ei1r5cmwmo2_500.jpg", "formatted_filename": "tumblr n zg Z ei r cmwmo", "alt_text": "Poster 2"}, null, {"document_url": "http://blog.oskoui-oskoui.com/?tag=body-copy", "unformatted_src": "http://25.media.tumblr.com/516ab0e65b1f6a7fed432005840eefe4/tumblr_muobdlIGcT1r5cmwmo1_500.jpg", "src": "http://25.media.tumblr.com/516ab0e65b1f6a7fed432005840eefe4/tumblr_muobdlIGcT1r5cmwmo1_500.jpg", "formatted_filename": "tumblr muobdlIGcT r cmwmo", "alt_text": "Long Copy - Main"}, null]
Tag: body copy

Longhand 3.0 – Awards for Words

May 8, 2014 / team / Long Copy – An Uphill Battle

October 15, 2013 / JT / Writing copy that intrigues your reader and ultimately drives them to action is difficult. When you’re pushing for a sell using your words as a weapon, it’s tough to get people to soldier through paragraph after paragraph. The trick is to get your viewers to start reading at all, and that’s why it’s important to make sure that your long copy is interesting and arresting from the get-go. When you sit down to write, you want to immediately intrigue, probe or surprise. Hopefully your headline has taken care of that part. After that point, it’s time to break out the big guns in the smaller font.

