[null, {"document_url": "https://creativeinsights.gettyimages.com/trends/microtrend/the-high-life-marijuana-goes-mainstream", "unformatted_src": "https://image-processor-storage.s3.us-west-2.amazonaws.com/imports/847062318/9085916605750530/1400/847062318.jpg", "src": "https://image-processor-storage.s3.us-west-2.amazonaws.com/imports/847062318/9085916605750530/1400/847062318.jpg"}, null, null, {"document_url": "https://creativeinsights.gettyimages.com/trends/microtrend/the-high-life-marijuana-goes-mainstream", "unformatted_src": "/images/large_arrow_black@2x.png", "src": "https://creativeinsights.gettyimages.com/images/large_arrow_black@2x.png", "formatted_filename": "large arrow black@ x"}, {"document_url": "https://creativeinsights.gettyimages.com/trends/microtrend/the-high-life-marijuana-goes-mainstream", "unformatted_src": "https://image-processor-storage.s3.us-west-2.amazonaws.com/images/198c160e6e5fb242d07092679d83a8b7/woman-covering-face-with-leaves-while-standing-in-forest.jpg", "src": "https://image-processor-storage.s3.us-west-2.amazonaws.com/images/198c160e6e5fb242d07092679d83a8b7/woman-covering-face-with-leaves-while-standing-in-forest.jpg", "formatted_filename": "woman covering face with leaves while standing in forest", "alt_text": "Plant Ladies Are The New Cat Ladies"}, null, null]
The High Life: Marijuana Goes Mainstream

Trends / Microtrend
Matthew Roharik Rebecca Swift
Jul 27, 2018

As cannabis becomes increasingly legal, the visualization of consumption is normalizing. The clichés of stoners, students and hippies are giving way as marijuana goes through a rebrand. As the industry continues to grow, (a New Frontier Data report estimates that 250,000 new jobs will be created in the US in the next two years alone) beauty, fitness, food and even luxury brands are promoting cannabis extract. Rethinking how to visualize small business owners, healthy lifestyles or farming will see a re-picturing of drug use. Explore more Alternative Wellness
Next Up
Plant Ladies Are The New Cat Ladies