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Six Tips for Combining Your Conference and #Association #Marketing Every time your organization holds an event of any kind, it’s a pivotal moment to deliver a message, increase brand awareness, and build lasting relationships with members, prospects, and the key decision-makers in your sector.

So it’s surprising when organizations fail to integrate their event marketing with their broader communications and outreach strategies. Surprising—but by no means unheard of. If you work for an association that has a great communications program that does little or nothing to promote upcoming events, here are some steps you can take:

You’ll know you’ve connected with your communications team when they start to see your conference as a smart, useful resource, not just another product they have to sell. The first step is to recognize content as the most important part of the event, and think about how to market it accordingly.

Are you looking for other ways to market your events to your community?  Visit the Greenfield Services Inc. booth at iBE 2013 in Toronto. Labels: association business development strategies, association email marketing, event marketing