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Readers Who Count


and Tim Hadac


Almost exactly three years ago, 97 days after launching our Southwest Side neighborhood news service, we expressed a lot of surprise when we glanced at the hit counter on our website (swchicagopost.com) and saw this: That was about 19,000 more than we had anticipated.

Three years after that day in 2012, the positive response to the Southwest Chicago Post continues to be a pleasant surprise that has exceeded all expectations.

When we glanced at our website this evening, we saw this: ...and then we blinked our eyes and saw this: That's right. We reached and crossed another milestone. Three quarters of a million hits since 2012, on our way to a million.

Who said numbers couldn't be fun, right?

Anyway, back in 2012, we began this new online news service---locally owned and operated---with absolutely no fanfare, no advertising.

And proud of it.

So trust us---we're not about to high-five each other or run out to Weber's to buy a cake or to Archer Liquors to buy a bottle of champagne.

And we hasten to add this about our website's hit count: while it's definitely exciting to get three quarters of a million hits--750,000--when you thought you'd get about 7,500 at this point--we prefer to measure quality over quantity.

That is to say this: we primarily serve the five city neighborhoods that border Midway Airport, as well as the Scottsdale neighborhood directly south of that. An area of about 175,000 people. But know we'll never have 175,000 regular readers, or 100,000 or even 50,000.

In other words, you.

Readers who count.


Posted by Southwest Chicago Post at 11:41 PM