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Back to school - uniforms It’s that not-so-joyful time of year for mums when we have to schlep around the shops looking for school uniform. It’s time to weigh up the pros and cons of costs versus quality, money back guarantees versus promises of kid-tested, whatever you can grab versus careful planning with compliant children.
We asked our mums what their back to school bugbears are and how brands could ease their shopping worries.

Good luck to all our mums (and dads) as they start the new academic year! If you’d like to better connect with mums and understand what they want then drop us aline.

Posted by MumPanel team at 23:54 Labels: connecting brands and mums, consumer insight, do mums shop online more, helping mums, innovation, market research with mums, marketing to mums, school uniform, supermarkets and mums