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Create an Entire Brand Strategy

Successful brands rarely happen by chance; most are created from execution of a carefully-crafted brand strategy. Use this step by step workbook to help you.



1. Determine the Basics for the Foundation of Your Brand

2. Create Your Brand Architecture by Evaluating the Benefits You Provide

3. Define the Personality of Your Brand and Your Brand Promise

4. Write a Brand Story and Positioning Statement

5. Develop Your Visual Brand Requirements

6. Evaluate How Your People and Operations Represent Your Brand & MORE!
