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Iceland is a tiny country with a lot of mystique that happens to be really, really good at marketing itself. They have totally embraced the Internet and social media as a marketing tool and I’m incredibly fond of the results: through a series of accounts on Twitter, Tumblr, Vimeo, Flickr, and so on, Iceland makes you want to be its friend. Take the flagship site:


Iceland wants to be your friend. Personifying a tiny island in the north Atlantic with an epic history and an equally epic and beautiful topography? It’s total genius. I encourage you to check out that site as well as many of the spin-offs, such as isanicelandicvolcanoerupting.com, everysinglewordinicelandic.com, or perhaps my favorite, visiticelandinaflyingmachine.com.

Through this family of websites, I discovered a how-to video for Icelandic pancakes, or pönnukökur. Aside from being totally adorable (I wish Margrét was my grandmother), it’s useful, too: the pancakes are delicious. If you watch the video (below), you’ll hear Margrét tell you that pönnukökur are frequently made on Christmas. While flipping through The Great Scandinavian Baking Book this week, I discovered that the book has its own recipe for pönnukökur! I decided to make them for brunch today to test out this new-to-me recipe, and my family was fully in support of this plan. The recipes are slightly different, and so the results were slightly different as well: the recipe found in The Great Scandinavian Baking Book isn’t as sweet as the one in the video, and so they’re less dessert-like, but this worked out well for a brunch. We still served them with whipped cream (með þeyttum rjóma) and powdered sugar, though. They were delicious, and I think I’ll definitely make them again. If you’d like to try your hand at pönnukökur, here’s that video I talked about:


Gleðileg jól to all of you who celebrate Christmas! I hope it’s a warm and happy one.