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What Is Wantable?

By Derek Lakin
HighYa Staff Updated on: May 21, 2018

Wantable is an online lifestyle service that promises to help take the legwork out of shopping by delivering handpicked clothing and accessories straight to your doorstep.

The website tells us you’ll only need to choose a category and take a short style quiz, after which you’ll receive five to seven items tailored by your personal stylist to your individual tastes, needs, and wants. After receiving your goods, simply buy the ones you love and return the rest.

And at any time, you can visit your online Stream to view quiz matches, request those you like with a click, and decline those you don’t.

This process certainly sounds straightforward, but is Wantable necessarily your best online clothing subscription option? How can you choose? What are some important criteria to consider?

Give us a few minutes, and we'll help you make a more informed decision, starting with Wantable's functionality.

How Does Wantable Work?

Wantable currently offers three product categories from “premium brands such as Hudson, Cupcakes & Cashmere, Kensie, Seven7, Kut From the Kloth, Glyder, Wear it to Heart, Rhone, and Alternative Apparel”:

Women’s Style and Fitness options are available in sizes XS-3X (0-24W), while Men’s Fitness items are sized between S and XL.

After choosing a category, you’ll take a quick quiz (a couple of minutes or less) to assess your preferences. We chose the Style edit and answered questions like the types of accessories we’d like to receive, how much we’d prefer to pay for each item, our opinions about different patterns and colors, as well as sunglasses, scarf, bag, necklace, bracelet, and earring preferences.

In the end, customers can add notes for their stylist, and then sign up for an account.

Based on your responses, one of the company’s stylists will send you seven premium, handpicked pieces. Once received, you’ll have five days to try everything before deciding which options to keep and buy, and which options to send back. During Wantable’s Style Quiz, we answered questions about our clothing and accessory preferences, which are used by the company’s stylists to hand-pick deliveries. Credit: Wantable, Inc.

After completing the quiz, you can visit the Stream section of the Wantable website, filter items by category, and then request or decline them to further personalize your account. An example of earrings available in Wantable’s Stream, which can be deleted by pressing ‘Decline,’ or added to your Wish List by pressing ‘Request.’ Credit: Wantable, Inc.

Is There Anything Different About Wantable’s App?

We found Wantable’s iOS-only app was a mobile-friendly extension of their website, where customers can quickly and easily access their Stream and request items, which will then show up in their Wish List.

Here, you can also access different plans, view alerts (if any), and update your account and billing details, if necessary.

Although Wantable’s iOS doesn’t add any functionality compared to their website, you can still access you Stream, Plan Manager, and Wish List. Credit: Wantable, Inc.

How Much Does Wantable Cost?

According to the Wantable FAQ, they offer shipping plans on an ongoing basis (back-to-back), monthly, every two months, or every three months. Even then, you can manually skip a shipment by logging in to your Plan Manager.

What you’ll pay depends on your preferences and how many Edit items you choose to keep, although we’re told Style prices typically fall between $50 and $100 per piece, Fitness between $30 and $70, and Men’s Fitness between $40 and $70.


Customers will also have to pay an upfront $20 styling fee per Edit (seven total pieces), which will be applied to your purchase.

While this fee is nonrefundable if you don’t select any items, Wantable offers free shipping on all U.S. orders, along with a prepaid return envelope for any items you choose not to keep. In order to avoid being charged, customers will need to have this envelope postmarked by 4:00 pm CST within five days of receiving their package. Apparel and accessories must be unworn with the tags still attached in order to qualify.

Customer support can be reached at email@example.com.

What Can We Learn from Wantable Customer Reviews?

Since writing our original article, 23 HighYa readers had provided feedback about their Wantable experiences, giving the company an average rating of 2.7 stars. Here, common compliments referenced great customer service, good product selection, and ease of use. On the other hand, complaints frequently referenced less-than-stellar support and clothes that didn’t meet preferences, although a company representative responded in each instance.

On iTunes, Wantable’s app had a meaningfully higher rating of 3.7 stars, with many of the same compliments and complaints.

From a company perspective, Wantable, Inc. is based out of Milwaukee, WI and has been in business since 2012. They held a B+ rating with the Better Business Bureau, based on 10 closed complaints, as of 2/12/18. Again, many of these revolved around support issues, although a representative responded in each instance with a resolution.

Wantable vs. Trunk Club, Stitch Fix, Fabletics, Birchbox, & Other Clothing and Accessory Subscription Services

In our Ultimate Guide to the World of Discovery Commerce, we discuss the fact that there are dozens of different online subscription and discovery commerce companies that, like Wantable, offer a variety of clothing and accessory pieces to customers. Despite all these choices, when it comes down to it, we’ve learned that the biggest differences between them are:

Using this as our perspective, let’s look at some of Wantable’s most popular competitors and how they compare:

Pulling all of this together, we can see that the ‘best' decision for you is going to depend on whether or not the company offers products that match your needs and tastes (and budget, of course), whether or not you require help from a stylist, and if the company ships frequently enough.

How does all of this stack up for Wantable?

Our Bottom Line About Wantable

If you’re interested in getting curated clothing and accessories shipped to your door on a regular basis, Wantable has been in business for several years, offers competitive pricing, and seems to come with mostly positive online customer feedback.

They also allow customers to ship unwanted items back, for free within five days, so there’s never any commitment, and you can always customize your preferences to help ensure you get exactly what you want.

However, like most competitors, Wantable charges a styling fee ($20), which is nonrefundable in the event you choose not to purchase any items received in your shipment. Given this, it’s not a completely risk-free proposition.

However, you can always minimize the chances of this occurring by filling out your Quiz as accurately as possible, and by adding items to your Wish List.

» For Further Reading: Three Best Online Custom Women’s Clothing Stores


26 Consumer Reviews for Wantable

Average Consumer Rating: 3.0
Rating Snapshot:
5 star: 10 4 star: 2 3 star: 1 2 star: 3 1 star:  10
Bottom Line: 46% would recommend it to a friend
Showing 1-11 of 26

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