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I think there’s a lot of bad information going out there. If you want to game social traffic or social media (depending on how you call it), you might like to build a foundation in “social engineering” along the likes of Kevin Mitnick, or what the NLP practitioners or Pick-Up Artists practice. You’re much better off brushing up on your social skills and applying techniques of rapport and relationship building in order to achieve your goals.

Widgets and by extension, technology is just a medium, it’s ONLY a channel to get your message across. You still need an attractive message to get a conversion. I call that message “content”. The bigger and stickier your ball of “content” the more likely you’ll succeed.

So it’s unlikely that blogs, forums, social networking sites are going to be “dead” anytime soon, but rather overly focusing on the “Internet” side of “Internet Marketing” is going to work against you.


Having said that, building on the points raised in “Unlocking the Social Inner Circle Code“, one of the likely replies will be “Huh? How do I create value?”

The law of social reciprocity applies as much in the online world, as in real-world relationships.

If you keep taking from the other person or from the community, things will get to a point where you can’t take anymore. The social circle will release you and you’ll freefall into social oblivion.

I think value boils down to listening to your audience. Hearing what they have to say and providing an answer to what they have to say.

Spamming is very much a mirror of a one-sided conversation, you’re just blasting something at someone, never listening to what they have to say.

The moment you start listening is when doors start opening.



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