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Tuesday, December 11, 2012

Darwin collection - a play with bones 

Thursday, September 6, 2012

Upcoming Art Exhibition Invite 

My Music List - and childhood memories 


My New Film - CLARA

clara from Ravishing Mad on Vimeo. 

Wednesday, June 13, 2012

The Perfect Jeans

High waist, drop crotch, hand painted, perfect ass, skinny fit, jodphur style, mens jeans, womens jeans, unisex, strong colours, DIY, signal red,  no muffintop, built in knees, carrot shape, wrinkel dye, concrete structure, these are the jeans that I have in stock, dying on demand so choices of colours are endless...Edition is limited and I only have a 1-4 pieces left in each size and waist sizes run from 25 to 31 for women and 29-33 for men. Send me an e-mail to ease your cravings - info (at) ravishingmad.se - The price is 1200 Swedish crowns for a pair (1 Euro is about 9 SEK), freight included. Labels: Collections, Drop crotch jeans, good stuff, High rise jeans, Retailers


BREATHING - my new short film

See it on Youtube Posted by ANNA ÖSTERLUND at 3:23 AM No comments: Links to this post 


Pictures of Yuvia

Dear Yuvia was like no one I've ever met and yet it felt like we'd known each other forever. Hours in the sunny rain and she let her hair out, laughed, screamed, danced and ran like she was fighting for her life and then tears fell down her cheeks. Posted by ANNA ÖSTERLUND at 10:36 PM No comments: Links to this post Labels: good stuff, modelling, Photo: Anna Österlund


Sweet Little Big Yuvia A few years ago sweet little Yuvia (who ain't that little anymore may I add) came to my sewing workshop in the skate park Stapelbäddsparken after reading about me in the newspaper the day before. A teen with designer dreams spending her Summer holiday with the family in the nearby countryside, this workshop was of course something to ruuuush over to. Well she didn't really need my help and made a beautiful dress and the newspaper put us on front page.

Now she sent me a message the other day telling me she was back in town, would love to have a coffe and that I'd bring the camera. It's gonna be fun and she's gorgeous, I tell you! You'll see the pics soon, I promise...
Posted by ANNA ÖSTERLUND at 11:46 AM No comments: Links to this post Labels: Anna Österlund, Events, good stuff, interviews, press


Pecha Kucha Malmö Tonight I'm doing a Pecha Kucha speach at Babel in Malmö about my work as a fashion designer and how I sketch and play around to create new collections. I'll show pics from the whole process and give hands on tips on how to fool the brain to come up with new ideas, so I hope to see you there! It's at Babel at 8 pm, free entrance and no age restrictions at the door.

The other speakers are:
PA Jörgensen - Internationally reknowned food photographer
Niklas Madsen - How the tax system could  be made more fun
Claes Forsell Andersson - Kulturkraft Syd, competence development within the culture sector
Rebecka Eriksson - Geek Café Malmö
Kristina Alexanderson - Creative Commons Sverige
Jimmy Wallin - Comic book drawer/Apartförlag
Jonathan Hörnhagen - Rhetoric Slam
Christina Merker-Siesjö -  Work cooperative Yallatrappan in Rosengård
Posted by ANNA ÖSTERLUND at 3:12 PM No comments: Links to this post Labels: Anna Österlund, behind the set, Events, to run a label

Friday, April 27, 2012

Deathline - The Band 


One Window Gallery Malmö

Posted by ANNA ÖSTERLUND at 2:56 PM No comments: Links to this post Labels: Anna Österlund, News


Talking with Anna Österlund

As you know I sometimes run workshops at universities, colleges and at various companies in creative methods and lecture about fashion and identity from a sociological point of view, both in Sweden and abroad. This interview was filmed in November last year when a bunch of girls from Friskusprojektet came over to my place to hear my thoughts on fashion, film and creativity. It's a local democracy thing going on here in Malmö that any woman between 15 and 25 can take part in for free. They meet every second week to either discuss film, make their own films, or visit someone that works with it. Their goal is to strengthen women and give them tools to develop confidence in themselves and make for changes in society  no matter of their origin or social group. We had tea in my sofa and I got so inspired by all of their questions and ideas and here is a five minute clip from our session together. It's in Swedish though...

It was filmed and edited by Helena Alvesalo who also run the communication bureau Omnia Minima. I met her a week after and she had been so inspired by our talk that she had printed the words "pants" on her pants, "shirt" on her shirts and so on. I loved that idea!!!

The background music is by the excellent musician Anna Jadéus who you most definately should check out, the stuff with her singing on that you find on her Myspace or on Spotify is great, and actually quite different and more of a singer/songwriter style than what you here in the clip.
Posted by ANNA ÖSTERLUND at 8:17 PM No comments: Links to this post Labels: Anna Österlund, good stuff, interviews

In Front of the Camera Most of the time I'm behind the camera but sometimes I just happen to sneak in front of it too. Here's an editorial of me showing the SS-12 collection by Jenny Grettve in the magazine Upright. Check out her webshop too! Posted by ANNA ÖSTERLUND at 12:16 PM No comments: Links to this post Labels: Anna Österlund, modelling


The New Direction

Seasons are my enemy, it's not like you'd say that a book written last year or 10 years ago is not worth reading. Always getting back to my hatred for seasonal must-haves and the colour of the season. Anyway, I'm glad that I'm not the only one thinking about these issues and I'm so excited over the new brand Honest by, let's follow their example!

Right now I'm working on a collection evolving around my recent bike conkout and it's turning into a dark story. I'm also starting up the work with a short film scripted after receiving a breathtakingly ravishing yet mad letter from my actor/writer friend Joanna Pickering. Poetically and unpronounced she tells me about the night when she was badly injured and almost lost her foot when in Buenos Aires wearing an exquisite Chloë dress original...ly grey...and leaving me with more questions about the event than I had before reading it. It's turning into a collection and an installation too,  I can't wait!

On top of that I'm art directing a German bike company which makes the coolest and most innovative bikes in the industry. You could say they are still the underdogs that now is surprising everyone with their crazy and awesome new methods and the big boys need to watch out. We started out at the turn of the year and I have so far come up with a whole new look for their graphic communication that will reflect the innovation they already have in their bikes. Things have started out great and we're having so much fun together, they're totally embracing my ideas and it's quite cool of them I think to be so brave about change.

Next week I'm releasing a new video for composer Mikael Karlsson. I have interpreted his work in a short film in the setting of an Autumn forest, a pond, children turning manic, and the colour of blod...

Yes, and what more? I need to start blogging again and keep you updated...last week I returned to Stockholm to lecture and run a workshop with the cross-disciplinary students at the college course Beyond Fashion at Mälardalens högskola. The students of this semester were quite cool and I loved the stuff they came up with. Most of them are already working professionally in the creative business now wanting to explore how to take it to the next level by mixing fashion, film, dance, music and performance acts. It's great to have students that know how to add to a workshop and that understand conceptual thinking!
Posted by ANNA ÖSTERLUND at 8:56 PM No comments: Links to this post Labels: About Ravishing Mad, collaborations with music, News