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By James Aldridge

The 'Playtime with Pantosaurus' game released by the NSPCC. Credit: NSPCC

Parents are being encouraged to talk to their children about the dangers they may face from sexual abuse.

The NSPCC is continuing its campaign to raise awareness of and stamp out sexual abuse with the release of a new mobile phone game and TV advert.

The Talk PANTS campaign is aimed at helping keep young children safe.

The campaign sees Pantosaurus the dinosaur, telling children to remember the PANTS rules:

P. Privates are private
A. Always remember your body belongs to you
N. No means no
T. Talk about secrets that upset you
S. Speak up – someone can help.

Throughout the easy to play game, children will learn lessons which help reinforce their understanding of how to stay safe from sexual abuse.

The advert targeted at parents, titled ‘There’s something you need to tell me’, tells them that talking PANTS is ‘easy, not scary, but it is important’.

NSPCC figures reveal that one in every 20 schoolchildren will suffer some form of sexual abuse.

Peter Wanless, chief executive of the NSPCC, said: "Most parents now recognise that they need to speak to their young children about the dangers they may face from sexual abuse, both in the online and real world, as they grow up.

"However, the reality of having these conversations can be both daunting and very uncomfortable. One of the questions in the NSPCC Pantosaurus game. Credit: NSPCC

The NSPCC has highlighted that 92 per cent of parents of children aged four to eight think it is important to speak to their sons or daughters about sexual abuse, according to a YouGov survey.

The Only Way Is Essex and The Mummy Diaries star Sam Faiers, who is supporting the Talk PANTS campaign, said: "As a mum to two young children nothing is more important to me than keeping them safe.

Parents in Bracknell, Wokingham and Reading, Berkshire are encouraged to talk to their children about the PANTS rules through the ad campaign which runs on TV and online until Wednesday, January 31. Parents urged to Talk PANTS to help keep children safe from sex abuse
