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Presidents in Pro-Life Ads


CatholicVote Uses Obama to Illustrate Analogy of Hope vs. Abortion By: Marissa Brassfield - Jan 23, 2009
References: catholicvote & adgabber
President Obama’s name and image are used on a number of products and causes that vary in their relevance, but this pro-life ad by CatholicVote contrasts the president in a most compelling way--no matter your views on abortion.

The CatholicVote ad shows an ultrasound of a developing fetus with superimposed statistics we’ve often heard about African-American families. In the middle of the ad, the music builds up in tempo and the copy similarly changes its tune: "Despite the hardships he will endure, this child will become the 1st African-American president." The ultrasound shots segue into President Obama and his family on Inauguration Day for the powerful climax.

The closing words of the ad, "Life: Imagine the Potential," are superimposed atop a shot of President Obama’s torso. This message is similar to Obama’s theme of hope, which was so frequently repeated throughout the campaign. Pro-Life Pharmacies

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Stats for Presidents in Pro-Life Ads Trending: Older & Average
Research: 5,097 clicks in 516 w
Interest: > 3 minutes Concept: Presidents In Pro-Life Ads
Related: 48 examples / 37 photos
Segment: Neutral, 0-0 Comparison Set: 18 similar articles, including: first family plushies, 21 ways the obama inauguration departs from prior presidents, and free presidential souvenirs. Related Reports: Marketing Report, Alternative Marketing Report, Feminist Report, Out-of-Home Marketing Report, Motivation Report Questions 35 time: 0.1269 , e-time: 0.1290