[null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/thumbs/butler-overboot.jpeg", "src": "http://cdn.trendhunterstatic.com/thumbs/butler-overboot.jpeg", "formatted_filename": "butler overboot", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 800}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_2_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_2_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_3_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_3_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_4_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_4_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_5_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_5_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_6_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_6_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_7_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_7_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_8_80.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268495/268495_8_80.jpeg", "alt_text": "Cheerful Rainboot Branding", "rendered_width": 60, "rendered_height": 60}, null, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/Custom-Trend-Reports-Library-Dashboard-cc2.png", "src": "http://cdn.trendhunterstatic.com/Custom-Trend-Reports-Library-Dashboard-cc2.png", "formatted_filename": "Custom Trend Reports Library Dashboard cc", "alt_text": "Custom Trend Platform"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-custom-trend-service.png", "src": "http://cdn.trendhunterstatic.com/menu-side-custom-trend-service.png", "formatted_filename": "menu side custom trend service", "alt_text": "Custom Trend Research"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-innovation-keynotes.png", "src": "http://cdn.trendhunterstatic.com/menu-side-innovation-keynotes.png", "formatted_filename": "menu side innovation keynotes", "alt_text": "Innovation Keynotes"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-trend-reports.png", "src": "http://cdn.trendhunterstatic.com/menu-side-trend-reports.png", "formatted_filename": "menu side trend reports", "alt_text": "Trend Report Library"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-custom-dashboard.png", "src": "http://cdn.trendhunterstatic.com/menu-side-custom-dashboard.png", "formatted_filename": "menu side custom dashboard", "alt_text": "Custom Dashboard"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-future-festival.png", "src": "http://cdn.trendhunterstatic.com/menu-side-future-festival.png", "formatted_filename": "menu side future festival", "alt_text": "Trend Hunter Future Festival"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-bestselling-books.png", "src": "http://cdn.trendhunterstatic.com/menu-side-bestselling-books.png", "formatted_filename": "menu side bestselling books", "alt_text": "Our Bestselling Books"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-innovation-assessment.png", "src": "http://cdn.trendhunterstatic.com/menu-side-innovation-assessment.png", "formatted_filename": "menu side innovation assessment", "alt_text": "Innovation Assessment"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-weekly-report.png", "src": "http://cdn.trendhunterstatic.com/menu-side-weekly-report.png", "formatted_filename": "menu side weekly report", "alt_text": "Weekly Trend Reports"}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/menu-side-pro-trends.png", "src": "http://cdn.trendhunterstatic.com/menu-side-pro-trends.png", "formatted_filename": "menu side pro trends", "alt_text": "Sample Trend Report", "rendered_width": 50, "rendered_height": 50}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/251/251508/251508_1_230c.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/251/251508/251508_1_230c.jpeg", "rendered_width": 468}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/244/244119/244119_1_230c.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/244/244119/244119_1_230c.jpeg", "rendered_width": 468}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/164/164836/164836_1_230c.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/164/164836/164836_1_230c.jpeg", "rendered_width": 468}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/268/268477/268477_1_230c.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/268/268477/268477_1_230c.jpeg", "rendered_width": 468}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/318/318885/318885_1_468.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/318/318885/318885_1_468.jpeg", "rendered_width": 468}, null, {"document_url": "https://www.trendhunter.com/trends/butler-overboot", "unformatted_src": "//cdn.trendhunterstatic.com/phpthumbnails/285/285017/285017_1_468.jpeg", "src": "http://cdn.trendhunterstatic.com/phpthumbnails/285/285017/285017_1_468.jpeg", "rendered_width": 468}, null, null]
Cheerful Rainboot Branding
 
The Butler Overboot Experienced a Branding Overhaul By: Vasiliki Marapas - Jan 12, 2015
References: polygraphe & behance.net
Polygraphe Studio was tasked with overhauling the brand identity of the Butler Overboot.

The product is hinged on its cuteness, practicality and efficiency. The boot is easy to get on, protective against the rain, muck and mud that kids are prone to get into and, best of all, its candy-colored design makes it cheerful and fun.

The web design for this product is intended to reflect the same principals. Its simplistic design allows for efficiency. Bright colors, large print and even larger graphics makes the information easily accessible. The whimsical graphics see the Butler Overboot pictured in front of nautical-themed wallpapers: think raindrops, umbrellas and anchors, playfully conveying that the boot will be able to weather the elements in style. Colorful Bon Bon Bags

Packaging for Petit Bon Bon is Straightforward and Color-Coded Epic Vegetable Ad Spoofs One-for-One Apparel Campaigns (UPDATE)

Marks & Spencer Launches a Recycling Initiative 'Shwopping' Chromatic Olympic Logos

Rio 2016 Olympics Has an Enchanting Emblem to Represent a Colorful Country 100 Examples of Color-Focused Packaging

From Pastel Coffee Branding to Color-Blocked Wine Bottles 25 Unique Chocolate Bar Wrappers

From Vibrant Cocoa Branding to Whimsical Chocolate Packaging
Stats for Cheerful Rainboot Branding Trending: Older & Chilly
Research: 453 clicks in 205 w
Interest: 0.7 minutes Concept: Butler Overboot
Related: 79 examples / 61 photos
Segment: Neutral, 0-0 Comparison Set: 29 similar articles, including: vibrant bandage branding, intergalactic remixed logos, and sock-integrated soccer shoes. Related Reports: Social Good Report, Confectionery Report, Alcohol Report, Fast Food Report, Coffee Report Questions 34 time: 0.1433 , e-time: 0.1454