document: Enhancing web search with entity intent Web entities , such as documents and hyperlinks , are created for different purposes , or intents . Existing intent-based retrieval methods largely focus on information seekers ' intent expressed by queries , ignoring the other side of the problem : web content creators ' intent . We argue that understanding why the content was created is also important . In this work , we propose to classify such intents into two broad categories : `` navigational '' and `` informational '' . Then we incorporate such intents into traditional retrieval models , and show their effect on ranking performance .
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