document: Exploring social dynamics in online media sharing It is now feasible to view media at home as easily as text-based pages were viewed when the World Wide Web ( WWW ) first emerged . This development has supported media sharing and search services providing hosting , indexing and access to large , online media repositories . Many of these sharing services also have a social aspect to them . This paper provides an initial analysis of the social interactions on a video sharing and search service ( www.youtube.com ) . Results show that many users do not form social networks in the online community and a very small number do not appear to contribute to the wider community . However , it does seem those people who do use the available tools have much a greater tendency to form social connections .
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