document: Understanding the functions of business accounts on Twitter This paper performs an initial exploration of business Twitter accounts in order to start understanding how businesses interact with their users and viceversa . We provide an analysis of business tweet types and topics and show that specific business tweet classes such as deals and events can be reliably identified for customer use .
doc_bio_tags: O O O O O O O B O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O