document: The rise of the Twitter tribes Lady Gaga 's rounding up the Monsters , and Rihanna got her fans joining the Navy . Meanwhile , Pixie Lott is all about the Crazycats Following pop stars on Twitter is clearly a brilliant way to pass the time . How else are we supposed to know that Craig David is off to the gym to '' `` fine tune the physique ... lol '' '' or that Taio Cruz has '' `` had a couple weeks of no shades wearing '' '' ? It collapses the barrier between pop star and pop fan , encouraging dialogue -LRB- mainly things like , '' '' @onedirection OMG Harry if you do n't follow me back I 'll cry 4ever , plz RT '' '' -RRB- and gives the pop star -LRB- or his/her record label -RRB- access to millions of fans that can be crowd-sourced in no more than 140 characters . Recently , that dialogue has been enhanced by the creation of so-called Twitter tribes , a way for fans to pledge allegiance to their favourite pop star and feel part of their world without having to part with a # 30 annual fee for a badge and photocopied autograph . Nowadays , it 's all about deciding whose side you 're on , and hashtagging like your life depends on it . So the questions pop fans need to ask themselves are manifold ; are you one of the #Monsters or the #Barbz ? Will you be joining team #Navy ? If pushed , would you say your allegiance is to the #Beasties or the #Heartbeats ? Whatever you do , please say you 're not a #Crazycat ... It 's all nonsense of course , but interesting nonsense , not least because it reveals a lot about the person coining the phrase . For Lady Gaga , calling her fans '' `` Monsters '' '' makes sense ; her image is built on subverting perceived notions of beauty , and she promotes the idea of people displaying their flaws , being who they really are . It also helps that her fans are properly fanatical , latching on to this term and proudly defining themselves as such . Likewise , Nicki Minaj 's exaggerated femininity is encapsulated by '' `` Barbz '' '' , a term she says refers to '' `` women and gay boys '' '' . Both are ridiculous , larger-than-life pop superstars who seem to live via an alter ego . Now , this does n't work so well with Pixie Lott . Calling your fans '' `` Crazycats '' '' brings to mind a '' `` down with the kids '' '' mum trying to ingratiate herself with her teenage daughter : '' `` You guys were up until 11.45 pm last night ? You crazy cats ! '' '' While Gaga drip-feeds exclusive information on new artwork , single premieres and things fans genuinely want to know , Lott uses the phrase '' `` stay crazy '' '' like an excitable children 's TV presenter . For Rihanna and her '' `` Navy '' '' , things have moved to the next level . Not only is there a designated @rihannanavy Twitter feed -LRB- '' `` Introducing a new era of fandom '' '' -RRB- but there 's also a preposterous two-minute Navy recruitment video with text that reads : '' `` Her appearance infatuates us , her strength feeds us , her music created us - the Navy wants you . '' '' It 's simultaneously jaw-droppingly ridiculous and amazing . Just like wearing Grolsch bottle tops on your laces seemed a little silly once Bros had split up , and walking around Tesco with one sparkly glove did n't scream '' `` zeitgeist '' '' post-1984 , it 's not clear how long this trend will last or how it will evolve . Fingers crossed that once people reach a certain age they 'll stop wanting to be defined as a '' `` Crazycat '' '' , for both the sake of their mental health and musical taste .
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