document: CBS Conscripts Twittering Stars for #CBSTweetWeek The network apparently hopes to turn Twitter buzz into ratings . Here 's an idea that we 're surprised has taken so song to implement : Stars have already been experimenting with live-tweeting during events - think James Franco at the Oscars , for instance . But so far as we know , CBS is the first network to organize a concerted '' `` tweet week . '' '' From the 3rd to the 11th , stars of various CBS shows will be tweeting while their show airs . It 's something like a DVD commentary of a show , but on Twitter , and in real-time . -LRB- Howard Stern did a version of this and created quite a buzz recently . -RRB- The hashtag in question is #CBSTweetWeek . Ever wonder what goes through Jeff Probst 's head when he watches his solemn , campfire-lit face on a broadcast of '' `` Survivor '' '' ? Eager to hear the funny story about how crew members cracked up in hysterics when Donnie Wahlberg dunked a bad guy 's head in a toilet on '' `` Blue Bloods '' '' ? Then follow @JeffProbst and @DonnieWahlberg , respectively , and pay attention to their accounts when the shows hit the air next week . Here , a brief taste of the Twitter stylings of a few other performers : @SimonHelberg -LRB- of '' `` The Big Bang Theory '' '' -RRB- , 31 March : '' `` So the further east you go in LA , the more guys begin to look like confederate soldiers . By Barstow , they are in full SS uniforms . #hipsters '' '' @PhilKeogan -LRB- of '' `` The Amazing Race '' '' -RRB- , 31 March : '' `` Riding @ the Velodrome #cycling is like de-fragmenting a hard drive , I feel optimized again after riding 105 inch gear for a few hours :-RRB- '' '' @danieldaekim -LRB- of '' `` Hawaii Five-O '' '' -RRB- , 23 March : '' '' '' `` Nice guys finish last . '' '' True or false ? Your thoughts please . '' '' A glimpse of the full tweeps roster : Mediabistro has the full tweeting schedule , complete with relevant handles and hashtags ; the roster also includes presenters at the Academy of Country Music Awards and analysts of the NCAA Division I men 's basketball national championship game , among others . Follow Fast Company on Twitter . Email David Zax , the author of this post . Read More : Most Innovative Companies : Twitter
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