document: Larry Page set to take over as Google CEO starting Monday When Google -LRB- GOOG -RRB- co-founder Larry Page reclaims the role of CEO on Monday , it will be business as usual at the Googleplex . No formal ceremonies are planned . There will be no speeches . The absence of pomp underscores Page 's focus on the job ahead - spurring Google to innovate faster as it battles Facebook and other competitors , to react more like a nimble start-up even as it zooms past 25,000 employees . As he takes the reins , Page 's aim appears to be to hone Google 's sense of discipline , to keep the company 's management structure as flat as possible despite its growth , and particularly , to urge Googlers to continue to think big . But there are also questions about whether Page 's personality , including his detachment and his past unwillingness to be the public face of Google , will well serve a company facing a host of regulatory challenges . '' `` To a large extent , the culture of Google is what Larry wants it to be , '' '' said Craig Silverstein , who joined Page and co-founder Sergey Brin as the startup 's first employee in 1998 . Google announced in January that Page , Google 's CEO from its incorporation in 1998 until Eric Schmidt 's arrival in 2001 , would again become CEO as of April 4 . Since then , Page has made some subtle but interesting changes to how the company operates . He has told Googlers to change how they run meetings to make them more focused and productive , and he has directed executives to meet in public areas of the Googleplex so they will be more accessible to hearing ideas from rank-and-file Googlers , say people familiar with the changes . Schmidt and co-founder Sergey Brin have been more in the public spotlight than the 38-year-old son of a computer science professor from Michigan over the past decade . But Page has remained a driving force within Google since 2001 , insisting on reviewing every hire , say people familiar with the company , and continuing to push hyper-ambitious projects like the company 's effort to scan every book ever published into a vast digital library . '' `` It 's certainly true that Eric is the public face , but inside Google , the founders are still very much the face of the company in many ways , '' '' said Silverstein , who spoke in an interview just after the Jan. 20 announcement that Page would return to the CEO job , with Schmidt becoming executive chairman . Page has a foresight that few people have , Silverstein said . Page a was a driving force for the massive computing power Google needed to create , long before many at Google saw the need for products like Google Instant - the feature the search giant introduced last year , and that Yahoo -LRB- YHOO -RRB- recently imitated , that begins to offers search results as soon as users type a letter into the query box . '' `` He 'll have an idea that seems really crazy , that we should have enough computing power that we can do something like Google Instant , long before we did it , and everbody says , '' `` We 'll have to spend billions on that ! '' '' and there will be all this push-back , and he 'll hve none of it , '' '' Silverstein said . Paul Buchheit , the former Googler who coined the phrase , '' `` Do n't Be Evil , '' '' said Page 's return sends a signal to Silicon Valley that innovation and taking risks for big ideas still matter at Google . '' `` This notion that something being impossible does n't really bother you , that 's really central to a lot of Google 's big projects , '' '' said Buchheit , who created Gmail before leaving the company in 2006 . When you look at them from the start , they seem impossible - and that does not deter '' '' Page , Buchheit said . '' `` It 's taking on things that might be possible or might be impossible , but if they are possible , it would have a really big impact on the world . '' '' No one expects Page to be a standard-issue CEO . Those like Silverstein who know Page well say that while he is n't shy , neither is he an extroverted , hale-fellow-well met . But he has also been described as brusque with people whose ideas he does n't value , and he has often shunned press attention . Some Google watchers say Page 's famous reticience and his skepticism of the value of external communication may not serve him well as CEO . '' `` Brilliant engineers like Page are really good at things they can measure . They have high a high IQ , but often a low EQ , '' '' or emotional quotient , said Ken Auletta , who spent two years inside the Googleplex reporting his book , '' `` Googled : The End of the World as We Know It . '' '' '' `` Larry is not as talented at things he ca n't measure , like why governments and citizens might fear Google 's dominance , or issues like privacy and copyright . Page certainly is more aware of government and other outside concerns . But they make him impatient . Which is dangerous when you 're wrestling with an 800-pound government gorilla . '' '' Page faces a full and complex plate of legal and regulatory issues when he takes on his new job . Just this week the Federal Trade Commission forced Google into a 20-year commitment to accept outside supervision on privacy , and archrival Microsoft filed an antitrust complaint against Google in Europe . A decision by the U.S. Department of Justice on whether to block on antitrust grounds Google 's $ 700 million purchase of ITA Software , which makes the most heavily used airfare search software , is expected soon . On the day Google announced the change at the top , Page said : '' `` I 've learned a ton from -LRB- Schmidt -RRB- over the years . '' '' He may need those new skills to deal with politicans and regulators in Washington and Brussels who are pushing for an increasing voice in Google 's future . Veteran tech analyst Rob Enderle , who praised the reshuffling in January , said he has become concerned since then that Page '' `` will not step up to the full requirements of the job , which include being the human face of Google . '' '' Google declined to make Page available for an interview . Yardsticks like profit and revenue suggest Google has never been more successful , and its Android smartphone software gives the company a powerful foothold in the emerging mobile web . But Google stock is down 6 percent since the Jan. 20 announcement that Page would replace Schmidt as CEO , a period in which the NASDAQ is up 3 percent . It 's unclear how Googlers as a group view the change at the top , but they do n't seem to be cheering Schmidt 's departure . The employment website Glassdoor.com released a study Friday saying Schmidt has a 96 percent approval rating from Googlers filing anonymous ratings of their CEO over the past 12 months , an even higher rating than Apple 's -LRB- AAPL -RRB- Steve Jobs . Buchheit always believed Page 's return as CEO was inevitable , and that Page 's determination to swing for the fences is critical to Google 's identity . '' `` It was just a question of when it was going to happen , '' '' Buchheit said of Page 's return . '' `` He was originally the CEO and the only reason that changed was because the VCs required it to change . He has a lot of pretty strong opinions about how this thing should be run , and he 's stayed very involved in the company . '' ''
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